Case study: #xug17orlando became a BLOCKBUSTER on Social Media
By Andreas Weber, Head of Value
Amazing success: #xug17orlando wasn‘t just a best-in-class conference on #multichannel #print #transformation. — Via #InfluenceB2B it became a BLOCKBUSTER attracting experts around the globe. — Read as well the summary of all relevant content topics via my Storify multimedia report: ValueCheck at #xug17orlando — Be. More. Human. All you can learn regarding #Transformation #Print #Multichannel #Masscustomization
So far (10/29 to 11/04) we got for a very special topic like ’multichannel‘ a giant reach on Twitter of more than 1.2 Million and on LinkedIn of more than 110k via my own accounts. And even after the conference ended there is still interaction. Seems that my #influenceB2B Programme works properly! It includes a smart mix of real-time messaging and storytelling including a bunch of live videos, photos, comments, re-tweets a.s.o.. Very special: round about a number of 20 ’silly talks‘ — unplugged live video interviews with attendees, speakers, sponsors and organizers. (Special thanks to Christian Kopocz for doing the perfect camera work). All of them were shown on screen directly to the audience during the sessions, a part was shared via Social Media and Vimeo. So it’s not by chance to got those great stats and amazing feedback.
Can‘t wait to see the stats by others who contributed as well like XUG – The XMPie Users Group Inc., XMPie, Christian Kopocz, Jeroen van Druenen and others. Additional effects were created by Mark Schaefer and Mandy Edwards as leading Social Minds giving presentations and sharing our Tweets.
Christian Kopocz reported in the meantime interesting figures covering the total reach by Real Time Tracker checking the hashtag #xug17orlando as well. I made it already part of my chart.
#InfluenceB2B success factors at #xug17orlando
- At least it was all about having a great and seamless conversation driven by competency, trust and for sure a lot of fun!
- No briefings and storyboards were needed. All activities happened spontaneously.
- Almost all conference attendees got involved and became part of the game (so not only as usual the hosts, sponsors and speakers).
- The intense Social Media work helped to get straight to the point and to showcase in real-time what happened and what was really relevant to the audience.
- Even the main Round-table was on-the-fly re-organized to adopt the #InfuenceB2B Programme rules. Any single participant got the chance to share the individual expertise and opinions to answer the key question: How to make money with XMPie? The result was a rich collection of Hashtags representing a short&sweet practical guide.
Some comments of attendees and supporters
Brian Euclide, President TEC Mailing Solutions LLC, Madison, Wisconsin
— NOT OFTEN — do I leave a conference or a user group meeting with a positive attitude or an optimistic outlook. However, recently I attended the #XMPie User group meeting #XUG17Orlando for the first time and I feel personally compelled to highlight not only this group but the people in attendance. From the very first minutes upon arrival until the last minute at the bar before an early morning flight… I had the opportunity to engage with people like Andreas Weber Helene Blanchette Lori Wisz and of course Inbar Keren Yudasin. I have never left a conference wanting to stay another day! I left so inspired and yearning to go back. Thank you to Jeroen van Druenen & Christian Kopocz for having the #CloudMailingGuys! #Xerox #TECMailing
Mark W. Schaefer, Keynote Speaker, Executive Director Schaefer Marketing Solutions
Agree! This was a first-class event. Very impressive group of attendees. I really enjoyed meeting everyone and hope you’ll have me back some day soon!
Inbar Keren Yudasin, Production Systems Analyst at Fuji Xerox Australia, Sydney
I really liked your Live Videos [my Silly Talks] done in a charming and unplugged mode. It‘s so authentic. And quite important for a better understanding how to benefit from other expert minds to gain a better knowledge
Sample for a ’Silly Talk’-live video by Andreas Weber with one of the sponsors, PunchOut2Go. They liked it that much that they published it immedately on their own Twitter account. — Plus the charming talk with lovely guests from France! And the most interesting conversation with Adobe. TX to Mike Zahorik!
Join us at 2:15pm for @Xerox @XMPieUsersGroup #xug17orlando – get educated on eProcurement and how to be successful in this growth channel. pic.twitter.com/13NSwWDeBf
— PunchOut2Go (@PunchOut2Go) October 30, 2017
It‘s priceless to just click record and be authentic instead of polish all edges and erase the human touch #XUG17Orlando @zeitenwende007 @XMPieUsersGroup pic.twitter.com/Gh4OUsV4sz
— Christian Kopocz (@ckopocz) November 9, 2017
Thanks Mike Zahorik for these #multichannel insights. An insider interview from #XUG17Orlando @Adobe https://t.co/s4KHUeDpG9
— XMPie Users Group (@XMPieUsersGroup) November 12, 2017
Andreas Weber could be reached at anytime via LinkedIn!
Andreas Weber is an international very well reputated analyst and as well an educator, speaker, influencer and transformer. Since more than 25 years he deals with all major technology inventors like Apple, Adobe, Canon, Google, HP, Konica Minolta, Ricoh, Xerox and many others. He is also in touch with many start-ups and innovative graphic communication service providers around the globe.
Since the very beginning he is a digital communication savvy and online community organizer.
His business activities are dedicated to the ‘Transformation for the Digital Age’ via presentations, management briefings, coachings, workshops, analysis&reports, strategic advice.
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