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#Think!Paper #PDA Sommer Weber.001

Peter Sommer, Member of the Elanders Board, and Andreas Weber, Head of Value, met in Waiblingen, near Stuttgart, to discuss their ideas. Their meeting resulted in the #Think!Paper initiative.

 

#Think!Paper — Edition 1, Volume 1. | German Version

 

“We are launching an initiative that highlights the importance of print not only in but also for the digital era. What counts is not what we do or how we do it, but rather why print delivers sustainable success. The focus needs to be on the unique benefits that professional print production delivers. And that applies whether you’re looking at the past, present or future!” – Peter Sommer and Andreas Weber

A special kind of summit on print and transformation: Peter Sommer, Member of the Elanders Board, and Andreas Weber, Head of Value, met in Waiblingen, near Stuttgart, Germany. This European city is a major hub for the most dynamic solutions portfolio for print and demonstrates with high volumes and strong profits just how big a contribution print (based on digital printing) can make in the digital age. 

“I find it astounding and completely incomprehensible how poorly print is portrayed – especially by the print media industry itself. Why is that?” asks Sommer. The meeting picked out core issues that led to the establishment of the Think!Paper initiative. These points also represent the key thrust of the Think!Paper activities, offering a constructive and critical basis for further discussion.

Taking stock

The print media industry is underselling itself and taking far too little interest in what is going on elsewhere. It likes to keep to itself. There is usually little more than speculation about the challenges set by the digital age. Many positive aspects go unnoticed, and there is a failure to grasp the opportunities that change could bring.

Core arguments

Status quo: The industry has built its own funeral pyre and is fervently stoking the fire beneath it. However, the prospects for print shops in the digital age are far better than the image the industry is presenting, both within and beyond its own ranks.

The mistake being made is that print shops and print buyers are following false prophets.

Clarification: Print is a perfected medium with a pedigree, potential and the capacity for profitable new business. 

Consider the facts:

  • Print represents an exceptionally valuable form of communication – made by people, for people!
  • Improved functionality is exponentially increasing the benefits that print offers in the digital age.  
  • Print isn’t just about duplicating data – it can package text, images and special effects in a very special, highly personal format that moves people profoundly. 
  • As a communication medium, print has the most lasting effect and can therefore be used to great advantage. 
  • As part of the marketing mix, print is constantly raising the bar and creating new potential for customer relationships in the most effective ways possible.
  • And, when it comes to transformation – if anything has to change, then it is how print is handled as a premium product.

Paradigm: Print was, is and will remain an indispensable catalyst for cultural, social and economic developments. That is something ‘digital leaders’ such as Google, Amazon, Facebook and Apple have long since recognized. Indeed, these giants of the digital age are highly adept at using print to their benefit. 

Plea: Print will continue to be a winner in the digital era, if it can strike the right balance between what is useful on a technical level and people’s real needs. The facts are on the table. Now is the time to communicate them clearly and comprehensibly! Let’s put the beauty and diversity of print in the right light!

Aims and measures

We are kicking off creative conversations that cut to the chase with a clear focus. This is how we want to present a vivid and forward-looking picture that highlights effective solutions for using print in all types of communication where it can harness its full potential and strengths. 

We are kindling enthusiasm for innovative and exceptional communication solutions that use print.

We are reinforcing business development with print by identifying and integrating areas of the market that have so far been under-utilized but can rapidly and effectively benefit from innovation solutions using print. 

We are organizing round tables, VIP events and social media-based interactive communication using print.

We are providing clear and concise concept papers as part of the new Think!Paper activities. These include elements such as dossiers, reports with analyses, and guidelines for top decision-makers in business.

We are launching a global ideas competition. 

We are setting up and managing the international “Think!Team”, an interdisciplinary panel of experts.

 


 

Note

A number of hand-picked partners have already been found for Think!Paper, including first and foremost Mondi Group, GT Trendhouse 42 and DRUCKMARKT. More news to follow shortly.


Contact

If you are interested in the Think!Paper initiative or want to get involved, please get in touch:

Twitter @PrintDigitalAge

Andreas Weber (coordination) via LinkedIn

Hashtag: #PDA #printforthedigitalage #creativity #printinnovation #transformation

 


 

#Think!Paper the key facts at a glance

What we do

We evaluate and profile print and its proponents as an effective driving force for transformation – across all industries!

Our mission

We show, first and foremost, that print is by no means driftwood in an ocean of transformation (with Titanic-style effects) but rather a solid anchor for the ‘tsunamis in our heads’!

Our USP

We are bringing together the brightest minds to form interdisciplinary #Think!Teams with a global outlook. 

We are building up the finest pool of expertise with a clear focus on interaction, discourse and sustainable conversations.

We are reinforcing the bedrock of any successful ‘digital’ transformation – proficient, dynamic and meaningful communication.

Benefits for our partners

We help our partners make new and market-relevant discoveries that inspire them and inject new energy into their development.


 

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About Value Communication AG 2018.011

Prolog

Blicken Sie noch durch? Was ist wichtig im Digitalzeitalter, was weniger, was gar nicht? Unsere wissensbasierten Analysen, Echtzeit-Reports und Netzwerk-Tätigkeiten begeistern Menschen rund um den Globus.

 


Lassen Sie sich ebenfalls begeistern!

Die Leistungsbereiche der Value Communication AG mit Schwerpunkte im B2B

  • BRAINWARE: Rent a Brain-Service — Persönliches Coaching durch CEO Andreas Weber als Ratgeber für nachhaltig-gedeihlichen Transformations-Erfolg auf Basis der Smart Communication-Methodik
  • SOLUTIONS: Projektarbeiten auf Basis von Netzwerk– und Influencer-Arbeiten (rund um den Globus!) für eine ‚nahtlose‘ Konversation — Fokus: Smart Communication Solutions in Kombination aus Wissen und Erkenntnis + Content Telling (and Sharing)  + Messaging + Presentation + Medialization + Interaction
  • MENTORING: Leitgedanke ist, die Kraft der Transformation dauerhaft nutzen zu können, um Menschen im Innersten zu berühren. 

 

This slideshow requires JavaScript.

 

Erfolgsfaktoren (beyond consulting) 

#B2BInfluencer-Programmatik: Wir stellen sicher, das richtige Publikum nahtlos einzubinden, das (disruptive) Innovationen verstehen und nutzen kann. Mit dem Effekt, die Themen unserer Kunden in den richtigen Kontext zu bringen.

#ValuePublishing: Unsere wirkungsstarke, mediale, interaktive Kommunikations-Architektur ist einzigartig. Alles wissenswerte rund um Transformation fürs Digitalzeitalter mit Bezug auf die Werthaltigkeit von Kommunikation — angetrieben von Social Media im Team mit Print!

Referenzen

Wir sind stolz, über 500 Innovationsprojekte erfolgreich zum Ziel geführt zu haben. Wir erreichen die Elite der Innovatoren aus der Kultur- und Kreativ-Wirtschaft. — Unser Kunden kommen aus wichtigen Bereichen der Wirtschaft: Automobil, Handel, Finanzen, Technologie, Maschinenbau, Transport/Logistik, Kultur, Messen, Medien, Werbung, Marketing, Print-Dienstleistung.

Lesetipp

#ValueCheck: Die Krux mit der ‚digitalen‘ Transformation — Analyse zur besonderen Lage in der Print-Branche


Statement unseres Gründers und CEO, Andreas Weber

Transformation fürs Digitalzeitalter bedeutet für mich: Auf mehr Menschlichkeit achten. Wir behandeln Kunden stets wie gute Freunde: smart, vertrauensvoll, persönlich-individuell und wirkungsvoll!“


Hier auch das Video

 


 

Kontakt

Value Communication AG
Andreas Weber, Head of Value
Simsonstr, 6
60385 Frankfurt am Main
zeitenwende(at)me.com

 


 

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Technologie-Entwicklungen im Print entfesseln die Marken-Kunst des Packaging | Im Fokus: Customer Experience und Mass Customized Marketing

Eine Analyse von Andreas Weber, Head of Value

Apple, Procter & Gamble (P&G), Nestle, Adidas, Chanel, Swarovski und viele andere Top-Marken tun es: Sie definieren sich im Digitalzeitalter verstärkt über High-End-Lösungen an der wichtigsten ‚realen’ Schnittstelle zum Kunden: Der Verpackung. 

Jährlich werden weltweit weit mehr als 1.000 Milliarden Euro aufgewendet, um Verpackungen zu konzipieren, gekonnt zu gestalten, zu produzieren und am Point-of-Sales in bestmöglicher Form zu präsentieren. Die talentiertesten kreativen Köpfe werden von Top-Marken eingesetzt, verstärkt auch „Techies“ und Media-Fachleute, um Verpackungen ständig weiter zu entwicklen. Verpackungen werden inzwischen als eigenständiges Medium im Kommunikationsreigen begriffen.

Die Verpackung als Markenbotschafter ist für Marken genauso wichtig wie das Produkt selbst. David Taylor, CEO, Chairman & President von P&G als größtem Werbungtreibenden der Welt, erklärte daher ‚Packaging‘ zur Chefsache und sagte vor kurzem: „Die Verbraucher erwarten von den Marken, denen sie vertrauen, überdurchschnittliche Leistungen und helfen dabei, einige der komplexesten Herausforderungen unserer Welt zu lösen. Unsere globale Reichweite, unser Verständnis der fünf Milliarden Verbraucher, denen wir dienen, und unsere Innovationsfähigkeit geben uns die einzigartige Möglichkeit, einen positiven Unterschied zu machen.“

Laut Taylor gehe P&G noch „bewusster vor, um die Verbraucher zu erfreuen und verantwortungsvollen Konsum zu ermöglichen.“ Er spricht damit nicht nur das Thema „Sustainability“ an (90 % der P&G-Verpackungen sind recyclebar), sondern auch technische Innovationen, die helfen, die sog. „Customer Experience“ zu beflügeln. [Quelle]

 

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P&G stellt bei seinem Internet-Auftritt seine Produkte inkl. Verpackung ins Zentrum – auch auf der Seite für Investoren.


 

Der „positive Unterschied“: Persönlich, individuell und kundenspezifisch

„You guys could take the lead in mass customization“, brachte es der US-Amerikaner Mark Schaefer auf einer Multichannel-Konferenz Anfang November 2017 in Orlando, Florida, auf den Punkt. Schaefer gehört zu den globalen Top-12 der Marketing-Gurus, ist Pionier im Social Media und ein gefeierter Bestseller-Autor gedruckter Bücher. 

Schaefer hatte sich im Detail mit seinem Publikum, die Elite der printkundigen Multichannel-Dienstleister aus aller Welt, und ihrem Innovations- und Leistungsangebot beschäftigt. Neben dem Mass Customization bei Produkten fasziniert ihn die Möglichkeiten des Mass Customized Marketing. Individualisiert gedruckte Verpackungen gehören dabei ins Bild.

Zugleich wurde aber offensichtlich: Es gibt ein Dilemma! Selbst die fortschrittlichsten Multichannel- und Print-Dienstleister sind kaum in der Lage, sich in der fachlichen, öffentlichen Diskussion gegen die puristischen „Only-Online-is-beautiful“-Propheten durchzusetzen. Mark Schaefer empfahl eindringlich, sich auch für Print (und damit v. a. für den Verpackungsdruck) kommunikativ besser in Szene zu setzen. 

 


valuepublishing-packaging

Info-Box —Boom-Markt Verpackung entfesselt neue Print-Techniken 

Rund 60 Prozent der jährlichen, globalen Investments von mehr als 1.000 Milliarden Euro liegen in der Kreation, den IT- und Workflow-Management-Prozessen. 40 Prozent, und damit über 400 Millionen Euro werden aufgewendet, um Verpackungen aller Art inkl. Etiketten und Umverpackungen zu drucken.

Damit wird deutlich, warum die Druck- und Papierbranche mit großer Wucht auf die Innovation durch die aufmerksamkeitsstarke Differenzierung von Verpackungen setzt. Bis dato waren dies vor allem außergewöhnliche Veredelungsmöglichkeiten wie Lacke sowie Metallfarben und speziell für den Verpackungsdruck konzipierte Sonderkonfigurationen von Maschinen und Medien.

Bedruckt und veredelt werden Verpackungen bisher vor allem im Flexo-, Offset-, Tief- und Siebdruckverfahren. Dies trägt den hohen Auflagen sowie Qualitäts- und Kostenanforderungen Rechnung. Gemeinsam decken Flexo- und Offsetdruck aktuell rund zwei Drittel des Weltmarkts für Verpackungsdruck ab.

Der Anteil des Digitaldrucks ist mit weniger als 10 % noch relativ klein, bietet also genug Raum für Wachstum. Dies wird sich mittelfristig durch die Fortschritte bei industriellen digitalen Drucktechniken ändern, denn auch bei den Verpackungen sinken die Auflagen. Hinzu kommt der Trend zur Individualisierung.

Übrigens: Innovative Verpackungshersteller setzen mittlerweile auf Online-Shops um auf diesem Wege den Kunden und Markeninhabern noch einfacher und schneller die Möglichkeit für individualisierte Verpackungen anzubieten. Ein gelungenes und professionell ansprechendes Beispiel hierfür ist www.designyourpackaging.de (siehe nachfolgend den Screenshot).


 

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Print ist ziemlich digital: Ein Online-Shop für Verpackungsdesign und -druck zeigt alle zeitgemäßen Möglichkeiten auf.


 

Innovations-Dilemma

Die Zahl der technischen Innovationsmöglichkeiten explodiert. An jedem Tag, praktisch im Minutentakt, werden Markeninhaber wie auch Agenturen mit neuen „digitalen“ Sensationen bombardiert. Die Print-Fraktion gerät dabei ins Hintertreffen. Für mich unverständlich, da man sich im Print-Sektor nicht zu verstecken braucht.

Denn Print ist „High-Tech-at-its-best“. Allerdings hat Print auch den höchsten Erklärungsbedarf und leidet unter zahlreichen Missverständnissen. Es gibt hierzulande auch kaum spannend inszenierte Fachveranstaltungen, bei denen sich Marketing-Fachleute wie auch die unterschiedlichsten Talente der Kreativ- und Agentur-Branche informieren können. 

Zumeist begnügt sich die Druckbranche damit, unter sich zu bleiben, Markenvertreter und Agenturen auf die Bühne zu holen, damit sie vor Druckereifachleuten reden, statt sie im Publikum sitzen zu haben. Das sollte und wird sich ändern. 


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Mein Tipp für Neugierige aus der Agentur- und Marken-Welt 

Im naturverbundenen Baiersbronn (Nordschwarzwald) hat die Firma colordruck Baiersbronn eine aus meiner Sicht folgerichtige und gut durchdachte Initiative ergriffen: „printSPIRATION: Think Digital“. 

Es geht um Innovationsthemen wie Mass Customization im Kontext mit neuen Gestaltungsmöglichkeiten mit Blick auf Time-to-Market durch höhere Relevanz, Flexibilität und Individualität. Den Auftakt bildet ein Workshop-Tag am 12. Juni 2018.

Kontakt und weitere Infos

www.colordruck.net/printspiration 

Merlanie Bengel LinkedIn

Melanie Bengel
T +49 7442 830-206
Email M.bengel@colordruck.net

 

Anmeldungen sind auch über Facebook möglich.


 

Zum Autor

Andreas Weber ist Gründer und CEO von Value Communication AG. Als Analyst & Berater für Erfolg mit Print im Digitalzeitalter ist er zugleich auch globaler Netzwerker und Publizist. Sein Blog www.valuetrendradar.com inspiriert Nutzer/Leser aus über 130 Ländern.

About-ValueBlog-IMG_9105

 


 

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What does a brand mean to a consumer?
What does a consumer mean to a brand?

By Andreas Weber, Head of Value. |  German Version

Many brands boast that they “create worlds of experience for our customers.” The question I ask myself is: do brands still meet the momentum which really determines customer needs, or rather: customer satisfaction? Or does an increasingly enforced brand experience approach not just miss the mark, but create more frustration than enjoyment?

Preliminary remark: learn from the best! Before any initial questions can be answered, looking back will help to bring us forward (‘Back to the Future’ style). Apple is a prime example to learn from. In the mid-90s, the company was at an all-time low, almost to the point of bankruptcy. Despite this, they managed a turnaround. Today, Apple has been the world’s most valuable brand for years. How was this possible? — “Communication first” was a central statement of the legendary Steve Jobs at the ‘Apple confidential meeting’ on September 23, 1997. 

With the “Think Different” Campaign he launched shortly afterwards, he initiated a tremendous upheaval in the industrial industry. 10 years later, they went on to break the sound barrier with the release of the iPhone. Since then, Apple as been making a higher per capita profit than most companies in terms of per capita sales. 

Although Jobs emphasized that products, marketing and distribution are important, he put smart communication above all else and made it a top priority. With his iPhone presentation on January 9, 2007, he achieved an ad-hoc gain of around $1 billion (media coverage, share price growth) before the product was even on the shelves. The trick: Jobs personally demonstrated the new device in great detail, and thus made himself identifiable with his customers and their new experience possibilities. 

The credo: Smart Communication puts the central focus on the customer experience. This has made the pioneer Apple the number one premium brand to date. As an iCEO, Jobs was also a dedicated Chief Communications Officer, which enabled his ideas to become part of the DNA of Apple, its partners and, in particular, its customers. This is a principle to which other companies, such as Berkshire Hathaway by Warren Buffett or Virgin by Richard Branson presumably also owe their success.

 

 

In my opinion, Apple is by far the most capable Smart Communication Company — and that includes maximum loyalty to their customers around the globe. 

 


Personal note: Anyone who buys an Apple product can experience
this — I’ve just bought the new iMac 27” with a Retina 5K Display and a MagicTrackPad. From (online) procurement including leasing to
free-of-charge delivery, the incredibly easy setup (just unpacking the iMac is a beautifully designed experience) up to the iCloud registration following Apple’s welcome email — which offered the very best professional support — the new computer seamlessly became a part of both my personal and professional life. This includes marvelous surprises, numerous technical innovations and quality features at the highest level. In conclusion: benchmark!


 

So let’s ask ourselves:
What distinguishes customer experience from brand experience?

Learning from the best: If you take a closer look, Apple and many other of the world’s most valuable brands follow a similar principle. Google, Facebook, Amazon, Uber and Airbnb – all of which are highly successful companies of recent times – have internalized and practiced the customer experience principle. 

Experts like to claim that their success is due to the superior innovative platform business model. To an extent, in my opinion, this is true: exponential growth is possible with this model, as you are able to address millions, even billions, of customers directly. However, business model innovations, as well as new digital technologies, are ‘only’ a means to an end — and not necessarily a guarantee of success. 

Think different!

 

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Consideration 1

It is crucial to exploit the innovation and technology mechanisms in such a way that dialogues or conversations with customers take place in real time. This enables us to perfect services and create products that are tailored to the customer’s needs. Smart Communication ensures all of this!!

Consideration 2

The brand itself is no longer the center of attention; instead, it rather becomes a common vehicle for companies and customers. Mass Marketing becomes Customized Mass Marketing. The majority of established brand companies put their focus on brand experience in order to impress customers with the strongest possible brand impact. This is a way to impress your customers with the strongest possible brand experience and thus induce them to buy your products. However, the best case scenario in this: you end up covering your costs, but you can barely manage to grow profitably and organically or achieve double-digit margins.

Consideration 3

Reality is inevitable: customers often feel more and more disappointed if they feel that brands have lost personal contact with them.

 


 

Adobe’s study, Reinventing Loyalty: The New Loyalty Experience (Fall 2017) found that 75% of CMOs admit that customer loyalty/customer satisfaction need to be improved, or that they don’t even know what their customers are dealing with. “This clearly demonstrates that CMOs feel that there is huge room for improvement when it comes to implementing new loyalty dimensions.” 

 

In my opinion, these new “loyalty dimensions” are entrenched in “old” values: trust, satisfaction, and relatedness. These values also form the core of Smart Communication. 

In this context: The usual “digital” transformation efforts of many companies miss the point. Instead of focusing on customer experience, many companies focus instead on the optimization of internal processes. 

While these do save the company time and money, they tend to drastically increase time and effort for the customer. Personal, human-to-human consultation opportunities are thus almost impossible. Anyone who’s spent far too much time on hold knows what I’m talking about.

 

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Consideration 4

In my view, in order to avoid customer dissatisfaction and loss of loyalty, it is not necessarily a matter of changing qualifications, but of changing the mandate of those responsible for marketing. 

Why?

  • Brand experience puts the focus on buying. It mainly uses expensive media and creative services from third parties (although Nielsen reports that in Germany, Europe’s premium market in 2017, gross advertising expenditure declined in some cases, despite high growth in mobile advertising). The corresponding strategies and measures are aimed at, almost as if on a hunt, bombarding customers with advertising, anywhere, anytime. So-called bonus programs make the hunt all the more dynamic.
  • But: Customer Experience, on the other hand, relies on customer satisfaction and service, through methods of direct contact and dialogue. Customer Experience follows the principle of ‘Listen & Learn.’ Real-time capturing of customers experiences is used to continuously improve products and services. Communication and transaction are interlinked as closely as possible, preferably seamlessly. The credo: It’s all about interaction and relatedness by smart communication.

Consideration 5

The Brand Experience Principle no longer applies. Customer sensitivities and expectations can best be met with an individually-tailored Smart Communication architecture, which should be designed with a customer experience focus. 

If the Smart Communication strategy, which is so successful for Apple, is structured in a systemic way, adapted to your company, and precisely understood in detail, the essence of Smart Communication, you will be able to respond extremely quickly to individual customer needs. There is no other choice! ‘Communication first’ thus goes hand in hand with ‘Customer benefits first.’

 


 

Instructions 

  1. Think different! Put your current branding and customer experience strategies to the test and discuss your findings with others. 
  2. Rethink and critically assess the values of your company’s current communication approach and processes (i. e. via the ValueCheck questionnaire).
  3. Listen & Learn. Understand and use the insights that my White Paper on Smart Communication offers, including specific instructions for action and organizational models. 
  4. I am always available for further explanations and support.

 


 

About Andreas Weber, Founder and CEO of Value Communication AG
Since more than 25 years Andreas Weber serves on an international level as a business communication analyst, influencer and transformer. His activities are dedicated to the ‘Transformation for the Digital Age’ via presentations, management briefings, coachings, workshops, analysis&reports, strategic advice. — Andreas Weber’s Blog inspires readers from around 130 countries around the globe.

 


 

 


 

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Was bringt dem Kunden eine Marke?
Was fordert eine Marke dem Kunden ab?

Überlegungen von Andreas Weber, Head of Value | English Version

 

Marken schwärmen: „Wir schaffen Erlebniswelten für unsere Kunden.“ 

Die Frage, die sich mir stellt, lautet: Treffen Marken noch das Momentum, was Kundenbedürfnisse, oder besser: die Kundenbefindlichkeit, tatsächlich ausmacht? Oder führt eine zunehmend forcierte Brand Experience-Attitüde nicht am Ziel vorbei — schafft mehr Frust als Lust?

Vorbemerkung: Von den Besten lernen! — Bevor sich die Eingangsfragen beantworten lassen, tut ein Blick zurück nach vorne gut (’Back to the Future’). Apple ist ein Paradebeispiel, von dem wir lernen können. Mitte der 1990er Jahre im Dauertief, fast nahe der Pleite, gelang der Turnaround. Heute ist Apple seit Jahren die wertvollste Marke der Welt. Wie konnte das gelingen? — „Communication first“ war ein zentrales Statement des legendären Steve Jobs beim ‚Apple confidential meeting‘ am 23. September 1997. 

Mit der kurz darauf gestarteten, unendlich erfolgreichen „Think Different“-Kampagne leitete er einen gewaltigen Umbruch in der Industriegeschichte ein, um mit dem iPhone 10 Jahre später die Schallmauer zu durchbrechen. Apple macht seitdem einen höheren Pro-Kopf-Gewinn als die meisten Unternehmen Pro-Kopf-Umsatz. 

Jobs betonte, dass Produkte, Marketing und Distribution wichtig seien, stellte aber die ‚Smart Communication‘ über alles und machte sie zur Chefsache. Mit seiner iPhone-Präsentation am 9. Januar 2007 erzielte er ad-hoc einen Zugewinn von rund 1 Milliarde US-Dollar (Media-Coverage, Aktienkurszuwachs) ohne das Produkt schon verkaufen zu können. Der Kniff: Jobs führte das neue Gerät bis ins Detail persönlich vor und hat sich damit mit seinen Kunden und ihren neuen Erlebnismöglichkeiten identifizierbar gemacht. 

Das Credo: Smart Communication rückt die Customer Experience ins Zentrum und machte den Vorreiter Apple bis dato zur Premium-Marke Nummer 1. Als iCEO war Jobs zugleich auch ein engagierter Chief Communication Officer, um seine Vorstellungen Teil der DNA von Apple, seiner Partner und v. a. seiner Kunden werden zu lassen. Ein Prinzip, dem andere Unternehmen wie z. B. Berkshire Hathaway durch Warren Buffett oder Virgin durch Richard Branson vermutlich ebenfalls ihren Erfolg verdanken. 

 

 

Apple hat sich aus meiner Sicht mit Abstand als fähigstes Smart Communication-Unternehmen profiliert. Mit maximaler Loyalität bei Kunden rund um den Globus. 

 


Persönliche Anmerkung: Die Erfahrung kann jeder machen, der ein Apple Produkt kauft — so wie ich gerade den neuen iMac 27’’ mit Retina 5K Display und MagicTrackpad: Von der (Online-)Beschaffung inkl. Leasing bis zur Lieferung frei Haus, der kinderleichten Inbetriebnahme (allein das Auspacken des iMac ist ein Designerlebnis!), bis zu der iCloud-Anmeldung unmittelbar folgenden Welcome-Email von Apple — die Profi-Support anbot, der sogleich aufs Beste erfolgte — wurde in kürzester Zeit der neue Computer Teil meiner persönlichen Erlebnis- und Arbeitswelt. Mit wunderbaren Überraschungen dank zahlreicher Technik-Innovationen und Qualitätsmerkmalen auf höchstem Niveau. In Summe: Benchmark!


Fragen wir uns also:
Was unterscheidet Customer Experience von Brand Experience?

Von den besten lernen: Schaut man genau hin, verfolgen neben Apple auch andere der wertvollsten Marken der Welt ein ähnliches Prinzip: Google, Facebook, Amazon, Uber und Airbnb — alles überaus erfolgreiche Unternehmen der neueren Zeit, die das Customer Experience-Prinzip verinnerlicht haben und praktizieren. Von Experten wird gerne angeführt, der Erfolg liege am überlegenen innovativen Plattform-Geschäftsmodell. 

Aus meiner Sicht stimmt das zwar, weil exponentielles Wachstum möglich wird: man ist in der Lage, Millionen und Milliarden von Kunden direkt anzusprechen; aber Geschäftsmodell-Innovationen wie auch neue Digital-Technologien sind ‚nur’ Mittel zum Zweck — und per se keine Erfolgsgaranten.

Wir müssen also das Andere denken — Think different!

 

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Überlegung 1

Entscheidend ist, die Innovations- und Technologie-Mechanismen so auszunutzen, dass Dialoge respektive Konversationen mit Kunden in Echtzeit entstehen, um für die Perfektionierung von Services und Produkten nutzbar zu werden, die sich am individuellen Bedarf des Kunden ausrichten. Smart Communication stellt das sicher!

Überlegung 2

Die Marke selbst steht nicht mehr im Zentrum, sie wird quasi zum gemeinsamen Vehikel von Unternehmen und Kunden. Aus Mass Marketing wird Mass Customized Marketing. Legt man wie die Mehrzahl der etablierten Markenunternehmen den Fokus auf Brand Experience, um über die möglichst starke Strahlkraft der Marke per Mass Penetration Kunden zu beeindrucken und so zum Kaufen zu bewegen, kann man im besten Falle noch Kosten decken, aber kaum noch profitabel organisch wachsen oder zweistellige Margen erzielen.

Überlegung 3

Die Realität ist zwangsläufig: Kunden fühlen sich mehr und mehr enttäuscht, wenn Marken offensichtlich den persönlichen Kontakt zu Ihnen verloren haben. 

 



Adobe
hat in seiner aktuellen Studie „Reinventing Loyalty: The New Loyalty Experience“ (Herbst 2017) herausgefunden, dass 75 Prozent der CMO’s zugeben, dass bei Kunden-bindung/Kundenzufriedenheit Verbesserungsbedarf besteht bzw. dass sie gar nicht wissen, was ihre Kunden eigentlich beschäftigt. „This clearly demonstrates that CMOs feel that there is huge room for improvement when it comes to implementing the new loyalty dimensions.“


Die neuen ‚Loyalty Dimensions’ fußen meines Erachten auf ‚alten‘ gemeinsamen Wertvorstellungen, geprägt durch Vertrauen, Zufriedenheit, Verbundenheit (relatedness), die auch den Kern von Smart Communication ausmachen. 

In diesem Kontext zu beachten: Die üblichen ‚digitalen‘ Transformations-Bestrebungen führen am Ziel vorbei, da nicht Customer Experience, sondern die Optimierung unternehmensinterner Prozesse erfolgt, die dem Unternehmen Aufwand und Kosten sparen, den Aufwand beim Kunden aber drastisch erhöhen. Persönliche Rückfrage-Möglichkeiten von Mensch zu Mensch sind dann allzuoft kaum noch möglich.

 

Bildschirmfoto 2018-04-13 um 10.27.48.png

 

Überlegung 4

Um Unzufriedenheit und Loyalitätsverlust bei Kunden zu vermeiden, bedarf es aus meiner Sicht nicht unbedingt einer veränderten Qualifikation, sondern der Änderung des Auftrags der Marketing-Verantwortlichen. 

Warum?

  • Brand Experience legt den Fokus auf „buying“ und benutzt überwiegend kostspielige Medien und Kreativ-Leistungen Dritter (wobei wie Nielsen in Deutschland als Premiummarkt in Europa für das Jahr 2017 vermeldet, die Brutto-Werbeausgaben zum Teil rückläufig sind, trotz hohem Wachstum bei Mobile-Advertising). Die entsprechenden Strategien und Maßnahmen zielen darauf ab, Kunden ständig, fast wie auf einer Treibjagd, mit Werbebotschaften zu befeuern, anywhere, anytime. Sog. Bonusprogramm dynamisieren die Hetze erheblich.
  • Aber: Customer Experience setzt dagegen auf „serving & satisfying“ v. a. durch Direktkontakte und Dialoge. Customer Experience folgt dem Prinzip des ‚Listen & Learn‘. Die Echtzeit-Erfassung der Kundenerlebnisse wird genutzt, um Produkte und Services stetig zu verbessern. Kommunikation und Transaktion werden dabei so eng wie möglich, am besten nahtlos, verzahnt. — Credo: It’s all about interaction and relatedness by smart communication.

Überlegung 5

Das Brand Experience Prinzip führt nicht mehr weiter. Mit einer individuell zugeschnittenen Smart Communication-Architektur, die Customer Experience-fokussiert ausgestaltet wird, lassen sich Kundenbefindlichkeiten und Erwartungen am besten decken. Im Fokus: Great Conversations!

Wenn man die für Apple so erfolgreiche Smart Communication-Strategie systemisch strukturiert, aufs eigene Unternehmen adaptiert sowie im Detail das Wesen der Smart Communication exakt versteht, wird man extrem rasch auf individuelle Kundenbefindlichkeiten eingehen können. Es bleibt nämlich gar keine andere Wahl! ‚Communication first‘ geht dann einher mit ‚Customer benefits first‘.

 


 

Handlungsanweisungen 

  1. Think different! Stelle Deine aktuelle Branding- und Customer Experience-Strategie auf den Prüfstand und diskutiere Deine Erkenntnisse mit anderen.
  2. Überdenke und hinterfrage kritisch den Wert der gegenwärtigen Kommunikationspraxis in Deinem Unternehmen (gerne mithilfe des ValueCheck Fragenkatalogs).
  3. Listen & Learn: Verstehe und nutze die Insights, die mein White Paper zu „Smart Communication“ bietet, inkl. konkreten Handlungsanleitungen und Organisation-Modellen.
  4. Gerne stehe ich mit meinem reichen Erfahrungswissen für weitere Erläuterungen und Unterstützung zur Verfügung.

 


 

Über den Autor: Seit mehr als 25 Jahren engagiert sich Andreas Weber als international renommierter Business Communication Analyst, Coach, Influencer und Transformer. Seine Aktivitäten fokussieren sich auf ‚Transformation for the Digital Age’ via Vorträgen, Management Briefings, Workshops, Analysen & Reports, Strategic Advice. — Mit seinem Blog www.valuetrendradar.com inspiriert er Leser aus über 130 Ländern der Welt.

 


 

 


 

Heidelberg, MPS in Obersulm and the publisher of turi2 edition selected the most important media persons in Germany for a unique, masscustomized cover page for a printed magazine. In total a number of 1,241. All together delivered as “pixels” a complete portrait of each single candidate printed on Primefire106. — One of those media VIPs was Andreas Weber, Head of Value, Frankfurt am Main/Germany.


Graphic Repro On-line News to Friday 24 November 2017

Welcome to a roundup of just 16 articles at the end of a quiet week for news, which tapered out almost completely by Friday. You’ll also find Laurel Brunner’s Verdigris Blog discussing the increasingly difficult problems encountered in successful paper recycling, as inks and coatings continue to change quite rapidly in their formulations and content. Rather like chasing moving goal posts.

Key news this week includes a more than £2-million pound spend by Taylor Bloxham of Leicester, UK on a new highly-spec’d Rapida 106 from Koenig & Bauer on Tuesday; while on Wednesday Wrap Cube became the first UK company to use 3M’s 780mC Reflective Wrapping Film, supplied by Spandex (you must see the photographs to appreciate why this gets a mention); and on Thursday,

Heidelberg celebrated the world premiere of the Primefire 106 with packaging printers from all over Europe at MPS-WestRock in Obersulm near Heilbronn, Germany at the beginning of November; and Scodix announces the start of its commercial roll-out of the E106 Digital Enhancement Press at an Open House, from 4 – 6 December at Gundlach Packaging Group’s facility in Oerlinghausen, Germany.


See as well the real-time report by Andreas Weber: “Value Check: Very well done — World Premiere of Heidelberg Primefire106 at MPS Multi Packaging Solutions in Germany”


To end the week on a high note, we had just one article from InPrint on Friday announcing that last week’s show in Munich ended with positive results. The next InPrint will take place in Milan at the end of 2018, before returning to Munich at the end of 2019.

That’s it until next time. There’s more to explore if you check out the headlines carefully, including the British Book Design and Production Awards winners on Monday; and some sound advice from Charl Vogel at Ricoh South Africa on Tuesday.

My best regards

Mike Hilton



e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and our drupa Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides an overview of the week’s news each weekend.

Headline News
Almost 30,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation pages

Week beginning Mon 20 November – the published date appears in article footline

Monday
British Book Design & Production Awards winners 2017
The BPIF announces the winners of the 2017 British Book Design and Production Awards, held on 16 November in central London…

UPM supporting learning with Save the Children
UPM supports schooling opportunities of young people at risk of social exclusion due to poverty…

Tonejet unveiled Cyclone at InPrint 2017 in Munich
Tonejet Cyclone unites patented technologies to eliminate long lead times and minimum print runs for cans…

Neschen expands portfolio with EcoLam 1650
The perfect introduction to high-end print finishing…

Tuesday
How some commercial printers get hamstrung over new kit
Some commercial printers who invest in new production equipment don’t necessarily get the returns they reasonably expect says Charl Vogel, head of Commercial and Industrial print at Ricoh SA…

At Ricoh’s ‘Art of the New’ event in Telford, UK today…
Latest version Ricoh ProcessDirector v3.6 introduces white paper manufacturing to streamline production…

Taylor Bloxham switches to Koenig and Bauer Rapida
Taylor Bloxham invests in new generation, high performance Rapida 106 from Koenig and Bauer, replacing two machines…

Harlow Printing invests in StitchLiner Mark III
South Shields operation future-proofs business with newest next-generation Horizon StitchLiner from IFS…

Wednesday
3M’s Reflective Wrapping Film now available in UK
Wrap Cube is first UK company to use 3M’s 780mC Reflective Wrapping Film, supplied by Spandex…

Label Academy publishes new industry textbooks
The Label Academy has extended its book series with the publication of two new reference books, ‘Shrink Sleeve Technology’ and ‘Label Markets and Applications’…

Acuity investment sparks year of growth for Art & Servei
Spanish packaging and POS printer looks back on a year of increased productivity and faster customer delivery times…

Storbildsbolaget adds EFI Vutek FabriVU 340
Swedish large-format specialist makes the switch to EFI Vutek FabriVU to meet growing soft signage print volumes…

Thursday
World premiere of Heidelberg Primefire 106 at MPS
Heidelberg celebrates the world premiere of the Primefire 106 with packaging printers from all over Europe at MPS-WestRock in Obersulm near Heilbronn, Germany at the beginning of November…

Scodix E106 press available from December 2017
Scodix starts commercial roll-out of its E106 Digital Enhancement Press at an Open House from 4 – 6 December at Gundlach Packaging Group’s facility in Oerlinghausen, Germany…

Sign & Digital UK to return to the NEC in 2018
Sign & Digital UK announces increase in exhibitor presence for the 2018event, from 24 – 26 April 2018

Friday   
Third InPrint in Germany ended with positive results
InPrint is now firmly established as the premier exhibition for print applications in industrial production…

The lead article from a week last Friday…

Easymatrix 106 die-cutter #100 to ship in December
The Easymatrix 106 die-cutter allows value-added products to be brought in house at Salzland Druck in Staßfurt…


GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Visit the Heidelberg Website for more information.

drupa 2020 (drupa), the international flagship fair of the printing and media industry. Visit the drupa 2020 Website. You can also visit blog.drupa.com for the latest industry news and developments.

Online Feature articles 2017
Only 49 articles last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 in 2015, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

ValueDialog 2017

Previous…      #InfluenceB2B Transformation for the Digital Age
#InfluenceB2B programme leads from innovation to transformation! By Andreas Weber, Head of Value…

Online Features Nov/Dec Chapter 08

Previous…      BPIF Printing Outlook for Q4 2017 available now
Pick-up in output and orders despite a fluctuating Q3 – cost pressures and uncertainty shakes confidence for Q4…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Recycling Paper Getting Complicated
The weekly Verdigris blog by Laurel Brunner – Mon 20 Nov

Previous…      New Standard supporting the environmental impact of print
The weekly Verdigris blog by Laurel Brunner – Mon 13 Nov

Drupa Newsroom

Our Drupa Newsroom with news from Messe Düsseldorf in 2017 and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience…just scroll down to view each Chapter

News from Messe Düsseldorf 2017

Previous…     Intelligent Printing in Focus
All in Print China to be staged at the new International Expo Center in Shanghai from 24 to 28 October 2018

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line is supported and sponsored by:
Drupa 2020,   Heidelberger Druckmaschinen AG, and  Kemtek Imaging Systems

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton,graphicrepro.net, PO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com


Mark Schaefer (left) and Andreas Weber at #xug17orlando. Photo: Jeroen van Druenen, Amsterdam, NL.

 

By Andreas Weber, Head of Value

 

Amazing success: #xug17orlando wasn‘t just a best-in-class conference on #multichannel #print #transformation. — Via #InfluenceB2B it became a BLOCKBUSTER attracting experts around the globe. — Read as well the summary of all relevant content topics via my Storify multimedia report: ValueCheck at #xug17orlando — Be. More. Human. All you can learn regarding #Transformation #Print #Multichannel #Masscustomization

So far (10/29 to 11/04) we got for a very special topic like ’multichannel‘ a giant reach on Twitter of more than 1.2 Million and on LinkedIn of more than 110k via my own accounts. And even after the conference ended there is still interaction. Seems that my #influenceB2B Programme works properly! It includes a smart mix of real-time messaging and storytelling including a bunch of live videos, photos, comments, re-tweets a.s.o.. Very special: round about a number of 20 ’silly talks‘ — unplugged live video interviews with attendees, speakers, sponsors and organizers. (Special thanks to Christian Kopocz for doing the perfect camera work). All of them were shown on screen directly to the audience during the sessions, a part was shared via Social Media and Vimeo. So it’s not by chance to got those great stats and amazing feedback.

Can‘t wait to see the stats by others who contributed as well like XUG – The XMPie Users Group Inc., XMPie, Christian Kopocz, Jeroen van Druenen and others. Additional effects were created by Mark Schaefer and Mandy Edwards as leading Social Minds giving presentations and sharing our Tweets.

 

Christian Kopocz reported in the meantime interesting figures covering the total reach by Real Time Tracker checking the hashtag #xug17orlando as well. I made it already part of my chart. 

 

#InfluenceB2B success factors at #xug17orlando

  • At least it was all about having a great and seamless conversation driven by competency, trust and for sure a lot of fun!
  • No briefings and storyboards were needed. All activities happened spontaneously.
  • Almost all conference attendees got involved and became part of the game (so not only as usual the hosts, sponsors and speakers).
  • The intense Social Media work helped to get straight to the point and to showcase in real-time what happened and what was really relevant to the audience.
  • Even the main Round-table was on-the-fly re-organized to adopt the #InfuenceB2B Programme rules. Any single participant got the chance to share the individual expertise and opinions to answer the key question: How to make money with XMPie? The result was a rich collection of Hashtags representing a short&sweet practical guide.

 


Some comments of attendees and supporters

Brian Euclide, President TEC Mailing Solutions LLC, Madison, Wisconsin

— NOT OFTEN — do I leave a conference or a user group meeting with a positive attitude or an optimistic outlook. However, recently I attended the #XMPie User group meeting #XUG17Orlando for the first time and I feel personally compelled to highlight not only this group but the people in attendance. From the very first minutes upon arrival until the last minute at the bar before an early morning flight… I had the opportunity to engage with people like Andreas Weber Helene Blanchette Lori Wisz and of course Inbar Keren Yudasin. I have never left a conference wanting to stay another day! I left so inspired and yearning to go back. Thank you to Jeroen van Druenen & Christian Kopocz for having the #CloudMailingGuys! #Xerox #TECMailing

Mark W. Schaefer, Keynote Speaker, Executive Director Schaefer Marketing Solutions

Agree! This was a first-class event. Very impressive group of attendees. I really enjoyed meeting everyone and hope you’ll have me back some day soon!

Inbar Keren Yudasin, Production Systems Analyst at Fuji Xerox Australia, Sydney

I really liked your Live Videos [my Silly Talks] done in a charming and unplugged mode. It‘s so authentic. And quite important for a better understanding how to benefit from other expert minds to gain a better knowledge

 


Sample for a ’Silly Talk’-live video by Andreas Weber with one of the sponsors, PunchOut2Go. They liked it that much that they published it immedately on their own Twitter account. — Plus the charming talk with lovely guests from France! And the most interesting conversation with Adobe. TX to Mike Zahorik!

 

 

 

 

 


Contact

Andreas Weber could be reached at anytime via LinkedIn!

About

Andreas Weber is an international very well reputated analyst and as well an educator, speaker, influencer and transformer. Since more than 25 years he deals with all major technology inventors like Apple, Adobe, Canon, Google, HP, Konica Minolta, Ricoh, Xerox and many others. He is also in touch with many start-ups and innovative graphic communication service providers around the globe.

Since the very beginning he is a digital communication savvy and online community organizer.

His business activities are dedicated to the ‘Transformation for the Digital Age’ via presentations, management briefings, coachings, workshops, analysis&reports, strategic advice.

 

 


 

 

 


 

#xug17orlando Review via Storify

Even after the conference was over #xug17orlando was still a topic on Social Media. And is still going strong around the Globe!

By Andreas Weber, Head of Value

Read as well the case study as making-off!

Sorry to say: But #xug17orlando was the best conference I had the pleasure to join in the last years. It was all about my #influenceB2B topics to figure out how to contribute in a very smart and very effective way to the needs for the digital age. And how to master successfully the sustainable transformation journey.

To get anything at a glance we published all relevant insights via Storify. So you will find a comprehensive overview by text, photos and short movies. Very happy that so many qualified and beloved contributors show up as well.

 

 

A super high-light for all of us at #xug17orlando: The presentation by Mark Schaefer, the leading brain for marketing advice who talked in a tailored presentation “From Massmarketing to Masscustomization“. Outstanding. He was one of the great experts giving an interview in that series of ‘silly talks’ I did as a video live report we shared with conference attendees. He hit the point. My favorite quote: “The secret of people to succeed: You just need more of yourself at your best!”

 

 

 



It’s all about having great conversation!

Amazing success: #xug172017 wasn‘t just a best-in-class conference on #multichannel #print #transformation. — Via #Socialmedia it became a BLOCKBUSTER attracting experts around the globe. So far (10/29 to 11/04) we got a total reach on #Twitter of more than 1.2 Million and on #LinkedIn of more than 110k via my own accounts. Can‘t wait to see the stats by others who contributed as well like XUG – The XMPie Users Group Inc. , XMPie, Christian Kopocz, Jeroen van Druenen and others. Additional effects were created by Mark Schaefer and Mandy Edwards as leading Social Minds giving presentations and sharing our Tweets. — My #influenceB2B Programme works!

IMG_4262 (1)


The best of the best!

Side kick of #xug17orlando: To get in touch with the best entrepreneurs, like Luis Romo from Mexico. Luis joined because he became currently the latest XMPie customer. XMPie president Jacob Aizikowitz describes Luis like this: “Luis Romo knows a lot about how Print fits in modern business directions. His catalog business is an envy, and it seems to me that his new initiatives are going to be ground breaking. Having XMPie SW at the hands of a team lead by Romo is not only an honor but also a challenge and an opportunity — for him and for us @XMPie. Many of the XMPie customers transformed their businesses, expanding their horizon and refining their business focus; they all learned how to leverage the #DigitalDisruption to their advantage. They are the group that charts the #transformation path for the print industry. Many of them saw the light and the direction, much before any research or industry analysts suggested that this is the direction to take.”

 

 


 

The most interesting #conversation with @Adobe we had so far. #xug17orlando made it happened. It‘s all about the #conversation of #marketing and #creatives. And: #transformation #AI #multichannel #innovation — TX to @prindoz for recording @zeitenwende007‘s #sillytalk. 

 

 


Special thanks to Jeroen van Druenen and Christian Kopocz from the Board of the xmpieusersgroup for their great work. Very well done.

 

 

 

 



 

At a Glance: All relevant Tweets summarized via my Storify Multimedia Report

 

 

 


Editors Darling

Two outstanding videos created ‘on-the-fly’ by the great #xug17orlando partners and attendees from TECMAIL Don’t miss it to watch them, too!

BEFORE

AFTER

 


 

 

Value Publishing Mike Hilton 2017 #influenceb2b.001

 

Graphic Repro On-line News to Friday 20 October 2017

 

Welcome to this week’s roundup of 25 news items (actually 36 if you count the InPrint collection of 12 on Wednesday all rolled into one). You’ll also find Laurel Brunner’s Verdigris Blog titled Eco-nomy’, which this week looks at how the marriage of ecology and economics is becoming increasingly obvious and necessary for business. As a result, developers are constantly moving to offer technologies that reduce product life cycle footprints, as well as perform more efficiently for their customers. Then we have Andreas Weber back in Online Features with his latest piece: #InfluenceB2B — Transformation for the Digital Age. Please don’t miss them.

Good news this week has been rather difficult to come by at times, after last week’s multiple events which gave it a welcome boost. However, there have been some interesting announcements and developments. Heidelberg led the headlines on Monday as it successfully recertified all of its worldwide locations to ISO 9001 and ISO 14001 for quality and environmental management; while Xeikon has discontinued development of its Trillium liquid toner programme announced at drupa last year. On Tuesday, Ricoh South Africa took the lead with digitalisation in the fore at its new demo facility in Johannesburg; and on Wednesday, InPrint news took the first three spots for a dozen of its exhibitors, including Heidelberg with personalisation as a megatrend, as it prepares to showcase its digital 4D printing solutions for the automotive industry; and then we h ad Sun Chemical on Friday, which also announced its IPEX offerings the day prior.

On Thursday, Smithers Pira brought Heidelberg back into the lead, following its most recent report on leading makes of second-hand presses, which reveals that Heidelberg presses are the most productive in the industry – up to a staggering 66% more productive – producing the lowest cost per sheet. The report is available to download from a link in the article, so you can see for yourself. And to round off the week on Friday, Canon Europe has achieved Greenguard Gold Certification from UL Environment for its Océ Arizona UV inks and Océ Colorado UVgel inks.

You’ll find quite a mixed bag of news in addition to the above if you check out the headlines carefully, including more post-Labelexpo successes from Mouvent, and MPS; as well as post World Publishing Expo from Kodak, which debuted new News CTP offerings, improved newspaper plates and its high-speed inkjet additions for newspaper presses.

Sales and installations this week include Ultragraph with Versafire CP from Heidelberg UK; while Gotha Druck und Verpackung in Günthersleben-Wechmar, Germany, has chosen a Goss Sunday 5000. On Tuesday, Hopkins Printing in Columbus, Ohio has increased productivity by 30% with a new Stahlfolder TH 82-P with pallet feeder; and Dome in Sacramento, California has undertaken a multimillion-dollar investment in a Koenig & Bauer Rapida 106 and Rapida 205; while six months on from its Jet Press 720S installation, Kingfisher Press in the UK confirms its progress. On Wednesday, Polish commercial printer BZGraf continues its modernisation with a new eight-colour Rapida 106 perfector from Koenig & Bauer. Thursday saw LR Medienverlag und Druckerei in Cottbus, eastern Germany invest in a FlexLiner inserting system from Muller Martini; and on Friday MP S celebrates the double sale of its hybrid EF Symjet press at Labelexpo in Brussels; and last but not least, Rengel Printing in St Cloud, Minnesota has more than doubled output following installation of a new Speedmaster SX 52 with coater.

What else? New kit from Duplo UK on Tuesday as it adds Esper direct mail solutions to its other brands portfolio; and a tailender from Manroland Web Systems on Thursday, as its introduced MainPad as its new mobile service and maintenance tablet at WPE in Berlin.

That’s all until next time.
My best regards

Mike Hilton

 


 

 


e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and our drupa Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides an overview of the week’s news each weekend. 


Headline News


Almost 30,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation pages

 

drupa Banner 02



Week beginning Mon 16 October – the published date appears in article footline

Monday
Heidelberg locations worldwide recertified to ISO

Heidelberg successfully recertified to ISO 9001 and ISO 14001 for quality and environmental management… 

Xeikon terminates Trillium liquid toner programme
First demonstrated at drupa 2016, the technology has encountered several challenges in bringing it to market commercially… 

Sign & Digital UK back at the NEC next year
New visitor research inspires growth for Sign & Digital UK, returning to the NEC, Birmingham 24 to 26 April 2018… 

Ultragraph opens up new business with a Versafire CP
Ultragraph has replaced a HP Indigo 5600 with a Versafire CP from Heidelberg UK and is winning new business… 

Sunday 5000 press scheduled for Gotha Druck in 2018
Gotha Druck und Verpackung in Günthersleben-Wechmar, Germany, chooses Goss Sunday 5000 to expand portfolio… 

Tuesday
Ricoh SA offers a window into the digitalised future

Ricoh SA has created a new demo facility at its Linbro Business Park offices in Johannesburg, South Africa to provide a window into the digitalised office of the future… 

Hopkins increases productivity with Stahlfolder TH 82-P
Hopkins Printing in Columbus, Ohio increases productivity by 30% with new Stahlfolder TH 82-P pallet feeder… 

Dome Sacramento chooses two Koenig & Bauer presses
Multimillion-dollar investment in Rapida 106 and Rapida 205 sends strong message of momentous growth strategy… 

Kingfisher Press’s Jet Press 720S provides growth
Six months on from Jet Press 720S installation, Kingfisher Press adds new customers and boosts revenue… 

Duplo expands direct mail solutions portfolio
Duplo expands direct mail portfolio with Esper DM-230V Pro Collator and the DM Mini Collation system…

Wednesday
InPrint 2017 Exhibitors’ top stories
Announcements for InPrint in Munich from Bochonow Maschinenbau Polar UV, ColorGATE. Fujifilm UK, Gardner Denver Thomas, GEW, Heidelberg, Dr. Hönle, Hymmen, Memcon, Ushio Europe, Wemhöner Surface Technologies, and EPS with Xaar… 

Heidelberg 4D printing solutions at InPrint 2017
Personalisation as a megatrend – Heidelberg showcasing digital printing solutions for the automotive industry… 

Tonejet direct-to-can at InPrint Munich 2017
Tonejet brings direct-to-can electro-static drop-on-demand digital printing to InPrint Munich, from 14 – 16 November… 

Game changing Mouvent impresses at Labelexpo 2017
Mouvent enjoys sensational debut at Labelexpo 2017 with its groundbreaking digital print innovations… 

Rapida 106 8-colour for Bialostockie Zaklady Graficzne
Polish commercial printer BZGraf continues modernisation with new eight-colour Rapida 106 perfector from Koenig & Bauer… 

Thursday
Heidelberg up to 66% more productive: Smithers Pira
New report from Smithers Pira reveals Heidelberg presses are most productive in the industry and produce lowest cost per sheet… 

Kodak’s extended News CTP portfolio and more at WPE
Kodak helps newspapers achieve more productivity, cost benefits and sustainability at IFRA World Publishing Expo 2017… 

The Manroland Web Systems’ MainPad
Manroland Web Maintellisense takes the next step, with MainPad as its new mobile service and maintenance tablet… 

Sun Chemical offers brighter ideas for low-energy printing
At IPEX 2017, Sun Chemical to present latest innovations for sheetfed commercial and packaging and narrow web label markets… 

A leap ahead with the Muller Martini FlexLiner
LR Medienverlag und Druckerei in Cottbus, eastern Germany, has invested in a cost-cutting FlexLiner inserting system… 

Friday    
Canon Achieves UL Greenguard Gold Certification
Canon Europe achieves Greenguard Gold Certification from UL Environment for Océ Arizona UV and Colorado UVgel inks… 

#InfluenceB2B Transformation for the Digital Age
#InfluenceB2B programme leads from innovation to transformation! By Andreas Weber, Head of Value… 

MPS reports highly successful Labelexpo Europe
MPS launches real-time ‘talk to me’ connectivity platform and celebrates double sale of its hybrid EF SYMJET at Labelexpo 2017… 

Sun Chemical’s unique product range at InPrint 2017
Sun Chemical demonstrates the breadth of its capability in Industrial print applications at InPrint 2017 in Munich… 

Rengel adds new Speedmaster SX 52 with Prinect
Rengel Printing more than doubles output following installation of a new Speedmaster SX 52 with coater… 

The lead articles from a week last Friday…

Muller Martini at the WAN Ifra WPE in Berlin

Exciting look into the mailroom with a pair of VR glasses… 

The success of the Manroland e:line family continues
Styria Media Group and Vorländer have decided for a series of the new Manroland Web Systems newspaper printing class… 

GraphicRepro.Net e-News  
(ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Visit the Heidelberg Website for more information.

 




drupa 2020 
(drupa), the international flagship fair of the printing and media industry. Visit the drupa 2020 Website.You can also visit blog.drupa.comfor the latest industry news and developments.

 

Online Feature articles 2017
Only 49 articles last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 in 2015, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

VaueDialogue 2017

#InfluenceB2B Transformation for the Digital Age
#InfluenceB2B programme leads from innovation to transformation! By Andreas Weber, Head of Value…

Previous…      ValueDialog: Transformation hits Print Technology + Innovation
Heidelberg verified at the International Motor Show in Frankfurt, #IAA2017 what Dr. Ulrich Hermann pointed out in the ValueDialog:…

Online Features Sep/Oct Chapter 07

Heidelberg 4D printing solutions at InPrint 2017 Munich
Personalisation as a megatrend – Heidelberg showcasing digital printing solutions for the automotive industry…

Previous…      Every second counts at FLYERALARM
Rapida 145: Complete job changes in just two minutes…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Eco-nomy
The weekly Verdigris blog by Laurel Brunner – Mon 16 Oct

Previous…      LED Fever
The weekly Verdigris blog by Laurel Brunner – Mon 09 Sep

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf in 2017 and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… just scroll down to view each Chapter

News from Messe Düsseldorf 2017

Previous…   
  Intelligent Printing in Focus
All in Print China to be staged at the new International Expo Center in Shanghai from 24 to 28 October 2018…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line is supported and sponsored by: 
Drupa 2020,  
 Heidelberger Druckmaschinen AG, and Kemtek Imaging Systems

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:
http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is compiled and published by Mike Hilton ,graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

 


 

ValuePublishing Kurt Wolf.001

Hommage an Kurt K. Wolf für sein neuestes Buch, das uns alle etwas angeht. Fotos: Midas. Kurt K. Wolf.

Bücher bewegen, und so ging es auch mir jetzt mit der Lektüre von Kurt K. Wolfs neuem Werk «Die Postscript-Revolution». Es liess mich nochmals in die Gründerjahre des Publisher abtauchen: Aldus mit PageMaker, Adobe mit Postscript und Apple mit dem grafischen Benutzer­interface gaben uns kleinen Flinken damals die Werkzeuge in die Hand, mit denen wir die grossen Trägen rechts überholten. Für uns jungen, wilden Desktop Publisher war dies die Chance für das, was man heute als Start-up bezeichnet: Ich nutzte diese, um mit dem Publisher eine neue Fachzeitschrift zu lancieren. Das Ganze war ziemlich disruptiv – viele etablierte Betriebe der grafischen Industrie mussten weichen, um uns «Wilden» Platz zu machen.

Als Kulturgeschichte der Druckindustrie beschäftigt sich das Buch „Die Postscript Revolution“ von Kurt K. Wolf mit der Entwicklung des Grafischen Gewerbes von der „Schwarzen Kunst“ zur einer hochtechnologischen Industrie. Ein spannendes Lehrstück in Sachen Disruption und Technologiewandel. Weitere Infos und/oder Bestellung über Midas-Verlag, Schweiz.

Die disruptiven Kräfte der digitalen Transfor­mation waren auch das grosse Thema an unseren diesjährigen swiss publishing days. Heute wie damals sind es einige wenige Firmen (Google, Facebook, Amazon etc.), welche auf der Basis von künstlicher Intelligenz eine neue Revolution antreiben. Und doch ist es irgendwie anders: Das an der Konferenz gezeigte Fallbeispiel Ringier machte das deutlich: Man nutzt einerseits KI-Technologie von Google, um das riesige Bildarchiv besser zu erschliessen. Gleichzeitig wird man als Verlag von Google im Kampf um Abonnenten und Marketingbudgets aufs härteste konkurrenziert. Und auch wir beim Publisher spüren diese Konkurrenz im Werbemarkt. Nicht primär kleine flinke Webportale aus der Schweiz machen uns als etabliertem Printmedium die Werbegelder streitig, sondern die multinationalen Riesen Google und Facebook.

Das Beispiel Intel scheint Schule gemacht zu haben: Nach dem Grundsatz des Gründers Andrew Grove, wonach nur Paranoide überleben, sind die Grossen heute brutal wild und flink geworden. Das allgemeine Unbehagen über die wachsende Dominanz und Macht dieser wenigen flinken Grossen – und über unsere Abhängigkeit von diesen – steigt, und das ist gut so. Ich persönlich sehe das Ganze nicht allzu pessimistisch, denn die Abhängigkeit ist eine gegenseitige. Ohne dass wir diese Moloche ständig mit unseren Daten füttern, würden diese ziemlich rasch verhungern. Solange wir uns dessen bewusst sind und auch danach handeln, wird auch künftig der Weg frei sein für neue Ideen und Taten von jungen Wilden und kleinen Flinken.

Martin Spaar, Herausgeber Publisher.ch, Winterthur, Schweiz

 

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