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Graphic Repro On-line News Review to Friday 17 June 2016

Welcome to this first post-drupa news roundup, with over 50 news items for you in the headlines since last Monday, plus late additions to the pre-drupa News in our own dedicated Newsroom from Asahi, Fujifilm and Agfa Graphics, and another important initial 20 ‘at-show and post-show’ announcements… from Heidelberg, Koenig & Bauer, Kodak, EFI, Muller Martini, Leonhard Kurz, Manroland Web Systems, and Fujifilm with Heidelberg; and especially from drupa 2016 show organiser Messe Düsseldorf with its end-of-show closing announcement, following what has been described as ‘the best drupa since 2000’. This drupa article also contains 21 endorsements and personal comments from key exhibitors, such as Guy Gecht, EFI; Benny Landa; Gerold Linzbach, Heidelberg; Jean-Pascal Bobst; Francois Martin, HP; John Blyth, Ricoh Europe; and 15 others. All of the above articles and announcements do not include the mass of at-show sales successes which appeared in our daily news columns throughout the week – with masses still to come, and with more still arriving on a daily basis.

What is the secret of #drupa2016 in 20 sec. — Summary by Andreas Weber, Head of Value.

Then we have a really exciting new addition for you in our drupa Newsroom. If you weren’t at the show, or even if you were at this year’s event in Düsseldorf, you can now get your hands on all nine daily issues of the drupa daily show magazine, with complete PDFs of each issue to download. These are jam-packed with news and highlights and a daily ‘Red Sofa’ interview with key exhibitors’ starting with drupa President and Koenig & Bauer chief executive Claus Bolza-Schünemann; followed by Canon EMEA president and chief executive Rokus van Iperen; Benny Landa; Enrique Lores, HP president of Imaging and Printing; Konica Minolta’s Olaf Lorenz general manager Business Solutions Europe; Jean-Pascal Bobst; Eijiro Hori, president of post-press kit manufacturer Horizon; Kodak chief executive Jeff Clarke, and lastly, Marabu chief exec utive York Boeder, talking to two of Europe’s top trade press editors: Thomas Fasold of Druck&Medien, Germany; and Daryl Danielli, of PrintWeek UK. 

The drupa daily also includes some of the hottest show technology, sales and products that were the buzz words at drupa 2016, sourced, curated and produced by a team of the industry’s leading journalists throughout the show. Comments and rumours, photos and all that made it ten fantastic days at drupa and in drupacity Düsseldorf.
The world’s biggest and most important trade fair for print and cross-media solutions also announced that it is to stick to its proven four-year cycle and drupa will be held again in Düsseldorf from Tuesday, 23 June, to Friday, 3 July 2020. 
Please scroll down very carefully this week. You will also find three Verdigris Blogs from Laurel Brunner, all published since our last update. There is a message from Laurel in her most recent Blog for the drupa organisers, who missed a great opportunity in not taking a sustainability lead at this year’s event, and hopes the environment will be in sharper focus in 2020.
I hope you enjoy this week’s selection.
Until next time, when I shall strive to bring you lots more.
My best regards,
 
Mike Hilton

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site. 



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages 

Mon 13 June…   
Decisive impulses for the global print industry at drupa 2016
drupa 2016 was a resounding success with excellent business deals concluded in an outstanding investment climate…

Novus Holdings South Africa adds Kodak Prosper S-Series
Kodak and Novus Holdings South Africa celebrate biggest Kodak Prosper Installation in Southern Hemisphere at drupa 2016…

Caxton and CTP in African first with Kodak Prosper Inkjet
Kodak and Thunderbolt Solutions to Change the Face of Leading South African Newspapers with Prosper S-Series variable inkjet…

NXP Europe invests in new DM-Liner from Leonhard Kurz
British digital printing company NXP Europe is first worldwide to invest in B2 format Digital Metal technology from Leonhard Kurz…

Ricoh SA dedicates June as Eco Action Month
Ricoh puts the green muscle of over 100 000 employees globally, behind World Environment Day on Sunday 5 June…

EDP Awards Heidelberg Omnifire 250 for colour 4D printing
The European Digital Press Association selected the Omnifire 250 4D printing system for ‘Technical Committee Award’ 2016…

New super-fast Epson SureColor printer wins EDP Award
Epson’s new SureColor SC-P20000 won ‘Best Photographic Printer’ at the European Digital Press Association Awards…

Rotometrics European Open House in September 2016
BPIF Labels to partner this key biennial event in the label calendar since 2012, with additional 40% space for this year…

The next InPrint in Munich, Germany in 2017
From 14 to 16 November, InPrint offers exhibitors a platform for showing cutting-edge printing technology…

drupa to stick to its proven 4-year cycle
The No. 1 trade fair for print and cross-media solutions to be held in Düsseldorf again from 23 June to 3 July 2020…

Tue 14 June…   
Sappi continues move to biomaterials and bio-energy
Sappi to construct a second-generation renewable sugar extraction demonstration plant at its Ngodwana Mill in South Africa…

Print makes strong comeback at the ‘Best drupa since 2000’
Claus Bolza-Schünemann, CEO and president of Koenig & Bauer and drupa president 2016, announced a positive closing verdict…

Heidelberg on course for growth
Heidelberger Druckmaschinen AG set the course for growth and sustained profitability in the financial year 2015/2016…

CTP Printers Cape Town launches new Lithoman IV
Special 24 hour print event in May at CTP Printers Cape Town introduced the latest Manroland Lithoman IV web press…

Kodak demonstrates leadership through innovation at drupa
Kodak generates significant industry buzz at the largest print show on earth with outstanding results 181% of target…

BHS Corrugated and Screen announce partnership
Screen and BHS to develop high-volume inline industrial digital printing solution for the corrugated board industry…

Adare SEC to add two full-colour Ricoh Pro VC60000s
UK-based Adare SEC makes multi-million pound commitment to colour personalisation with two Ricoh Pro VC60000s at drupa 2016…

EDC Expert first to invest in Ricoh Pro VC60000
EDC Expert (former Emerson DC) invests in Eastern Europe’s first Ricoh Pro VC60000 continuous feed inkjet platform…

Antalis Packaging offers free audits in UK
Free comprehensive packaging auditing services now available through latest Antalis Packaging investment…

Tipografic signs drupa order for Christmas delivery
Label producer Tipografic signs with Heidelberg UK for latest Speedmaster XL 106-7+L, Polar 115 Autotrim, and Bander…

Wed 15 June…   
Muller Martini’s drupa leaves a convincing impression
Muller Martini CEO, Bruno Müller, looks back at the company’s successful participation at drupa 2016 and Finishing 4.0…

Springfield buys third Screen Truepress digital label press
Springfield Solutions, UK, invests in third Truepress Jet L350UV press at drupa to keep pace with steady growth…

Heidelberg grows with digital as 1000th Versafire sold
Heidelberg has sold its 1000th Versafire digital printing system worldwide (formerly named Linoprint prior to drupa)…

Ricoh SA has chosen to focus on the Western Cape
Ricoh SA Western Cape assembles top industry teams for services-led operations in document imaging and production print…

Mimaki hat-trick at European Digital Press Awards
Accolades for Mimaki UJV55-320, Mimaki UJF-7151 plus and Mimaki TX300P-1800 at the EDP Awards presented at drupa 2016…

Agfa Graphics Jeti Mira recognised in EDP Awards
European Digital Press Association rewards Agfa Jeti Mira as ‘Best wide-format flatbed printer up to 250 sq/m hour’…

SPGPrints PIKE digital textile printer wins EDP Award
SPGPrints’s PIKE digital textile printer has won the European Digital Press Award for ‘Best Industrial Textile Solution’…

Canon South Africa makes moves to become carbon neutral
Canon SA is steadfast in its commitment to optimise resource efficiency and contribute to environmental sustainability…

EFI and Esko to bring combined workflow solution to market
EFI and Esko announced a LOI at drupa for workflow collaboration in the high-growth packaging segment…

Ricoh partners with EFI Vutek for large-format inkjet
Ricoh partners with EFI Vutek to offer market-leading large-format flatbed printing solutions…

Thu 16 June…   
HP’s largest customer deal in HP Indigo history
Shutterfly signs for 25 HP Indigo 12000 Digital Presses to capture 2016 holiday peak season production demands…

UPM: Students need fluent reading skills
The Finnish Reading Centre to organise 100 literacy workshops for technical studies students with UPM’s support…

EDP Awards with three product wins for HP Inc. at drupa
HP SmartStream Mosaic, HP PrintOS and HP DesignJet T830 were each named the best product in their category…

Exclusive carbon-neutral Eco-Range boxes from Antalis
Antalis Packaging in the UK has launched its Eco-Range of single wall corrugated box products…

LED-UV and perfecting from KBA bound for Glasgow
Two Rapida 106s for J Thomson Colour Printers in a two-press deal signed at drupa: a six colour and a ten-colour…

World’s first Book of One Bookline for NBD Biblion
The world’s first Muller Martini Diamant MC Digital Book of One Bookline goes to NBD Biblion in The Netherlands…

CEWE adds three Versafire CPs from Heidelberg
Europe’s biggest photo service provider CEWE chooses Versafire CP digital printing systems from Heidelberg…

Vale Press unveils B2 expansion with drupa purchase
Huge success following its move into B2 two years ago has led Vale Press back to Heidelberg…

Two iconic newspapers now printed in Turenki, Finland
Hansaprint prints Financial Times and International New York Times on the World’s First Ricoh Pro VC60000…

Crossprint adds perfect binding to support new business
Isle of Wight commercial printer adds Horizon perfect binder and three-side trimmer to expand in-house services…

Fri 17 June…   
Manroland Web: Strong drupa performance with great prospects
The fully networked production for the future: Manroland Web Systems is very satisfied with its showing at drupa 2016…

EFI acquires Optitex and its 3D design technology
EFI acquires emerging and fast-growing Optitex to extend its leadership in the digital transformation of the textile industry…

Konica Minolta wins two cut-sheet EDP Awards
Konica Minolta’s new AccurioJet KM-1 sheetfed B2+ UV inkjet digital press and bizhub PRESS C71hc awarded…

From web to corrugated with Highcon Axis at LxBxH
Beta site LxBxH Verpackung, has gone live with its online customisable corrugated box ordering system…

World’s first LED-UV on high speed web offset press
The Goss M-600 press surpasses expectations with first installation of LED UV drying and VITS Sheeter…

Walsh snaps up Heidelberg’s new high output Stahlfolder
First Irish company to purchase the new Stahlfolder TH 82-P that was launched by Heidelberg at drupa…

CFI Technologies orders second Ricoh Pro VC60000
Galiote Prenant Group has ordered a second line just months after becoming first in France with a Ricoh Pro VC60000…

IME by Estimprim orders KBA Rapida 105 PRO
Eight-colour KBA B1 perfector for French book specialist…

KMS Litho seeks digital expansion with Versafire CV
KMS Litho undertook extensive research into digital options and came down in favour of the Heidelberg Versafire CV…

Micropress orders Primera MC saddle stitcher at drupa
The new Muller Martini Primera MC will boost Micropress UK’s productivity…

Last lead article from previous update…  

Last issue’s lead article…

UPM is changing its corporate structure in Finland
UPM-Kymmene Corporation is proceeding with the plan announced last December, to change its corporate structure in Finland…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Previous…   
Asahi mini-white paper: Water- vs Solvent-washable
Making flexographic printing more sustainable and efficient with water-washable flexo plates as compared to conventional solvent-washable plates…

Online Features May/Jun Chapter 05

Previous…   
Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria from 2 to 4 May 2016…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Preparing for drupa 2020
The weekly Verdigris blog by Laurel Brunner – Fri 17 Jun

Paperlab Update
The weekly Verdigris blog by Laurel Brunner – Fri 10 Jun

Energising
The weekly Verdigris blog by Laurel Brunner – Sun 05 Jun

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa daily to download as PDFs
These jam-packed drupa daily news issues are ready to read now. You can download each one complete as a PDF…

drupa daily issue No 1 on 31 May 2016
Includes drupa President and Koenig & Bauer chief executive Claus Bolza-Schünemann’s Red Sofa chat with Thomas Fasold…

drupa daily issue No 2 on 2 June 2016
Includes Canon EMEA president and chief executive Rokus van Iperen’s talk with Darryl Danielli about the importance of merging cultures…

drupa daily issue No 3 on 3 June 2016
Includes Landa Digital Printing founder and chairman Benny Landam as he tells Darryl Danielli how he has been retired for 50-plus years…

drupa daily issue No 4 on 4 June 2016
Includes Enrique Lores, HP president of Imaging and Printing talking to Darryl Danielli about growth…

drupa daily issue No 5 on 5 June 2016
Includes Olaf Lorenz, GM of Konica Minolta Business Solutions Europe, as he discusses the KM-C with Darryl Danielli…

drupa daily issue No 6 on 6 June 2016
Includes Jean-Pascal Bobst, chief executive of Swiss manufacturer
Bobst talking to Darryl Danielli about the importance of family…

drupa daily issue No 7 on 7 June 2016
Includes Eijiro Hori, president of post-press kit manufacturer Horizon sharing his thoughts on the importance of partnerships with Darryl Danielli…

drupa daily issue No 8 on 8 June 2016
Includes Kodak chief executive Jeff Clarke talking to Darryl Danielli about the business’s evolution and how it’s getting back to its roots…

drupa daily issue No 9 on 9 June 2016
Includes Marabu chief executive York Boeder talking with Thomas Fasold about digitisation in printing and the strengths of screen printing…

drupa 2016 Exhibitors’ show + post-show News
Latest additions can be accessed in our drupa Newsroom.

Fujifilm and Heidelberg target growth potential of the industry
Successful partnership between Fujifilm and Heidelberg confirmed as CEOs agree to target growth potential of the industry…

Manroland: Strong drupa performance with great prospects
The fully networked production for the future: Manroland Web Systems is very satisfied with drupa 2016…

Muller Martini’s drupa leaves a convincing impression
Muller Martini CEO, Bruno Müller, looks back at the company’s successful participation at drupa 2016…

Print makes strong comeback at the ‘Best drupa’ since 2000
Claus Bolza-Schünemann, CEO and president of Koenig & Bauer (KBA) and drupa president 2016, announced a decidedly positive closing verdict…

Kodak demonstrates leadership through innovation at drupa
Kodak generates significant industry buzz at the largest print show on earth with outstanding results at 181% of target…

Decisive impulses for the global print industry at drupa 2016
drupa 2016 was a resounding success with excellent business deals concluded in an outstanding investment climate…

drupa to stick to its proven 4-year cycle
The No. 1 trade fair for print and cross-media solutions to be held in Düsseldorf again from 23 June to 3 July 2020…

Agfa Graphic’s next generation thermal plate system
Always innovating, Agfa Graphics announced its new generation thermal plates solution at drupa 2016…

EFI adds new, scalable blade-based Fiery DFEs
Power the latest generation of ultra high-speed inkjet presses supporting packaging and transactional applications…

EFI launches new, cloud-based Fiery Navigator software
A new cloud-based product that gives digital print service providers insight into their production data…

EFI newest Midmarket Print Suite European debut at drupa
The updated Productivity Suite, with EFI Pace as the core MIS and a rich collection of print specific components, delivers certified, end-to-end business and production workflows…

EFI’s advanced portfolio showcased in Hall 9 at drupa
Fueling Customer Success: EFI’s Breakthrough New Digital Print Platforms at drupa spark New ‘Imaging of Things’ opportunities for Print Providers…

EFI’s Groundbreaking LED inkjet single-pass platform for corrugated
EFI launches revolutionary single-pass inkjet press for high-speed corrugated board production…

Heidelberg’s ‘Simply Smart’ motto for drupa 2016
drupa 2016: Heidelberg continues growth course – new market opportunities in the digital age…

Heidelberg Cloud forms the basis for future-oriented services
Smart Collaboration: Heidelberg Cloud, Heidelberg Assistant, and Heidelberg eShop are setting new standards in customer/supplier relationships…

Heidelberg’s Primefire 106: World premiere for industrial inkjet
drupa 2016: With the Primefire 106 Heidelberg presented a world premiere for industrial inkjet printing in 700 x 1000 format…

HP unleashes industry-leading digital printing portfolio
At drupa, HP reimagines possibilities of printing with new Pagewide, Indigo, HP JetFusion 3D printing solutions and more…

NXP Europe invests in new DM-Liner from Leonhard Kurz
British digital printing company NXP Europe is first worldwide to invest in B2 format Digital Metal technology from Leonhard Kurz…

Push to Stop – Heidelberg makes autonomous printing a reality
The new generation Speedmaster ushered in a paradigm shift in industrial print production with its new ‘Push to Stop’ operating philosophy…

World premiere of the new drupa-generation Speedmaster XL 106
Peak performance redefined: drupa-generation Speedmaster XL 106 revolutionises industrial print production…

drupa ante portas Blogs 2016
The tenth and final article in this series from Andreas Weber in Mainz, Germany…

Previous…   
drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

drupa 2016 News from Exhibitors (now in alphabetical order)
Latest additions can now be accessed in our drupa Newsroom.

Asahi: Gearing Up for drupa 2016
At Asahi Photoproducts, we are busy getting ready for drupa. We hope we will see you there; we’ll be located in Hall 11, stand A60, at the show, and we have some great technologies to share!…

Fujifilm ‘5D Printing Strategy’ at drupa 2016
Fujifilm to unveil its 5D Printing Strategy at drupa 2016 in partnership with EPAC Technologies…

Agfa to demo new Arkitex Production at drupa
Agfa Graphics announces latest Arkitex Production newspaper prepress workflow to be demonstrated at drupa in Hall 8a…

post-drupa 2016 News from Messe Düsseldorf

Decisive impulses for the global print industry at drupa
drupa 2016 was a resounding success with excellent business deals concluded in an outstanding investment climate…

drupa to stick to its proven 4-year cycle
The No. 1 trade fair for print and cross-media solutions to be held in Düsseldorf again from 23 June to 3 July 2020…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

The Graphic Repro On-line Website is supported and sponsored by: 

Antalis South Africa, Canon SA, Screen Europe,  Drupa 2016,  Esko,  FESPA.  Heidelberger Druckmaschinen AG,  HP Graphic So lutions, Kemtek Imaging Systems,  Krause-Biagosch,  Leonhard Kurz Stiftung,   Manroland Web Systems GmbH, Muller Martini AG,  Ricoh Europe,  Sappi LimitedThunderbolt Solutions, and UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.


BEST WAY TO UNDERSTAND #drupa2016:

Click to get access to our unique Value Storify to get all relevant facts and comments in a few minutes.

 

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Graphic Repro On-line News Review to Friday 27 May 2016

Welcome to another roundup of 38 news highlights for the past week together with another 24 new articles pre-drupa articles from Exhibitors, bringing the total so far to around 238; plus a further 61 from Messe Dusseldorf, along with 10 Expert Articles from ten of the world’s leading graphic arts-related editors and journalists, and ten drupa ante portas Blogs from Andreas Weber in Mainz.

I wasn’t going to send another e-News before drupa, which opens its doors next Tuesday, with now less than four days to go to the world’s biggest event this year, but so many really excellent news articles and important announcements came in, I just had to. Hence my reason for sending it today, as I shall already be in drupacity Düsseldorf on Monday, preparing for the pre-show press conferences. As one of drupa’s Media Partners for this year’s event, we will obviously try to bring you as much post-show news as possible – but only after the show finishes.

Key news leaders this week include KBA on Monday, as it announced plans to takeover die-cutter manufacturer Iberica AG S.A. in Barcelona. Spain. A second article from KBA announced its surprise partnership with Xerox, which will see a first-of-Its-kind 1060mm sheetfed press – that’s digital – using Impika inkjet on a Rapida platform, debuted at drupa next week.

On Tuesday Leonhard Kurz led with its plans to add a transfer unit with inkjet technology to its product line for digital print finishing; the DM Liner UV, and to be debuted at drupa in three Halls. On Wednesday we had Heidelberg and Masterwork announce the new Masterwork postpress products for packaging and commercial printers to be launched at drupa 2016 in Hall 1.

Thursday saw Manroland Web Systems lead, as it prepares to welcome customers and other visitors to its stand in Hall 14. While on Friday (today) UPM-Kymmene Corporation announced that it is proceeding with its plan announced last December, to change its corporate structure in Finland; but there’s lots more if you check them out carefully as you scroll down.

Some magnificent sales and installations this week included KBA on Thursday, as B&K Offsetdruck in Germany orders a further Compacta C16 16pp commercial web press; while Precision Printing in the UK has upgraded its Horizon StitchLiner to a new 5500 system. On Friday, German web-to-print giant, PosterXXL became the first in Europe to invest in two Jet Press 720S B2 digital inkjet presses from Fujifilm; while Garvey Group West in the United States has added its third Rapida 205 large-format six-colour press at its Los Angeles facility. Packaging printer Cartotecnica Jesina in Ancona Province in Italy, has added its second six-colour large-format Roland 900 from Manroland Sheetfed; while TRESU has received an order from WestRock in the US for an eight-colour hybrid Flexo Innovator press to be installed later this year.

Please check out the rest carefully as there really are some good articles and announcements this week, including my choice of tailender (Tuesday), which goes to the House of Besserat de Bellefon, which has chosen Sappi’s ultra-bright white Algro Design carton board to showcase its iconic Champagne.

That’s all until next time, which will definitely be after drupa when things will eventually get back to normal again. I hope you find more of interest among the links below.
With my best regards, 
Mike Hilton 

 

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site.



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 23 May…   
KBA plans takeover of die-cutter manufacturer Iberica
Portfolio expansion in growth market packaging with the takeover of Iberica AG S.A. in Barcelona. Spain…

KBA Rapida platform integrated with Xerox Impika inkjet
KBA and Xerox partnership to target folding carton market with first-of-Its-kind 1060mm sheetfed press – that’s digital…

Heidelberg announces successful collaboration with PTC
Heidelberg invests in PTC cloud-based service solutions to take its digitisation to the next level…

drupa ante portas: Focus Packaging – Selling is everything!
More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. By Andreas Weber…

Enfocus at drupa: Disruptive solutions that ensure success
At drupa 2016, Enfocus will showcase solutions that transform how business gets done, to ensure success for users globally…

Drupa collaboration between Duplo International and HP
Duplo International will be present on the HP stand at drupa in Hall 17, showcasing connectivity between print and finishing…

Taopix announces HP PrintOS collaboration
UK software developer Taopix has announced its commitment to the HP PrintOS cloud-based operating system…

Tue 24 May…   
Kurz: New DM-Liner UV Inkjet for digital metallisation
Leonhard Kurz adds a transfer unit with inkjet technology to its product line for digital print finishing; to be debuted at drupa in 3 Halls…

EFI to provide Fiery DFEs for Riso inkjet printers
EFI and Riso Kagaku partner to bring Fiery digital front ends to Riso ComColor inkjet technology printers…

drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

KBA-Metronic and DataLase in strategic partnership
KBA-Metronic and DataLase partnership aims to further the development of high-speed inline digital printing solutions…

Esko at the core of a broad packaging print ecosystem
Collaboration with packaging print ecosystem partners and engagement in numerous drupa 2016 events underlines Esko as a preferred supplier in packaging, label, signage and display production…

Heidelberg’s new generation Stahlfolder TH/KH 82-P at drupa
New users of the new Stahlfolder TH 82-P folding machine report higher productivity and better process planning…

Agfa Anapurna i air-cooled LED UV to debut at drupa
Anapurna i-series LED wide-format inkjet printers from Agfa Graphics to be launched at drupa 2016 in Hall 8a..

A toast to Sappi’s ultra-bright white Algro Design
House of Besserat de Bellefon has chosen Sappi’s carton board to showcase its iconic Champagne…

Wed 25 May…   
Heidelberg and Masterwork postpress at drupa
Heidelberg and Masterwork showcasing new postpress products for packaging and commercial printers at drupa 2016…

Thinking at the leading edge with FINAT
Strategic insights characterise FINAT 2016 European Label Forum taking place in Amsterdam, 16 – 18 June…

Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria…

Agfa launches version 10 of the Apogee print hub
The latest version of this workflow software brings extra features, quality improvements and performance enhancements…

QuarkXPress 2016 Offers Built-in HTML5 Publishing
Designers Just a Click Away from Creating and Delivering Interactive, App-like Web Experiences…

HP adds Chromatic Red Ink to new DesignJet Z-series
Extended colour gamut makes an impact for high-impact PostScript printers for graphics and technical applications…

Ink Zone Control: Retrofit upgrade that quickly pays off
With Muller Martini’s ink zone control system, corrections are transferred to the substrate in a split second…

Thu 26 May…   
Innovations and highlights: Manroland Web Systems at drupa
From 31 May to 10 June Manroland Web Systems welcomes customers and other visitors to drupa 2016 to its stand in Hall 14…

Ghent Workgroup releases new PDF Processing Steps spec
Standardised way to identify production processing information enables increased interoperability and automation…

Further KBA C16 for B&K Offsetdruck in Ottersweier
Continuation of a successful partnership as B&K orders a further 16pp commercial web press from KBA-Digital & Web Solutions…

Agfa Graphics announces new Avalon platesetters at drupa
The new Avalon N8-90 model for the 8-up or B1 market comes in three different speed options; plus an entry-level B8 version…

MadeToPrint for QuarkXPress 2016 available immediately
Axaio export Xtension MadeToPrint for XPress 2016, for an even faster and more reliable output workflow…

Going digital inkjet with Tolerans and stitching in-line
In order to fulfil current needs, Tolerans has taken in-line stitching into digital inkjet presses with the Manroland Web FoldLine…

Flint Group is first ink licensee of Variprint
Flint Group to become first licensee of ground-breaking DataLase Variprint Inline Digital Printing technology…

Precision Printing chooses Horizon StitchLiner 5500
Integration with Precision’s One-Flow will ensure automated data transfer resulting in a streamlined throughput for web to print…

Fri 27 May…   
UPM is changing its corporate structure in Finland
UPM-Kymmene Corporation is proceeding with the plan announced last December, to change its corporate structure in Finland…

Marabu Inks to sell the Inca SpyderXi in Germany
Inca Digital appoints Marabu to distribute SpyderXi dual flatbed / roll-to- roll printer into industrial markets in combination with its inks…

Heidelberg Performance Services boost productivity over 40%
Heidelberg continues to enhance its SystemService portfolio with services that improve production processes…

Customised inkjet solutions: Siegwerk goes into digital inks
The global printing ink manufacturer is set to offer inkjet inks for labels, and later for packaging applications…

PosterXXL invests in two B2 Jet Press 720S presses
German web-to-print giant first in Europe to invest in two Jet Press 720S B2 digital inkjet presses from Fujifilm…

Third KBA Rapida 205 for Garvey Group West
A triple play with the first in North America to operate three of the world’s largest sheetfed offset presses…

Cartotecnica Jesina adds six-colour Roland 900 6B1
Shorter makereadies give Cartotecnica Jesina an edge with Simultaneous Plate Loading (SPL) technology a key factor…

TRESU eight-colour hybrid Flexo Innovator for WestRock
TRESU announces the sale of Flexo Innovator hybrid printing line to WestRock of Norcross, Georgia…

Last lead articles from previous update…  

Last issue’s leads…
Koenig & Bauer AG’s 91st AGM held in Würzburg
Shareholders satisfied with company’s development following the positive results achieved through the Fit@All programme…

Rhein-Zeitung to receive further compact KBA web press
Commitment to the printed newspaper: Mittelrhein-Verlag in Koblenz orders an additional 6/2 KBA Commander CT web press…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Previous…   
Asahi mini-white paper: Water- vs Solvent-washable
Making flexographic printing more sustainable and efficient with water-washable flexo plates as compared to conventional solvent-washable plates…

Online Features May/Jun Chapter 05

Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria from 2 to 4 May 2016…

Previous…   
Eversfrank and Xeikon explore new avenues in customer communications
Emphasis on one-to-one marketing with customised, long run printed communications: Xeikon plays a key role in the successful concept…

Micro Lynx adds Scodix Foil Station to its workflow
Micro Lynx in Rennes, France democratises high-end finishing with its latest Scodix Foil investment…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Previous…   
Climate scientists and carbon accountants
The weekly Verdigris blog by Laurel Brunner – Fri 20 May

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa ante portas Blogs 2016

The tenth and final article in this series from Andreas Weber in Mainz, Germany prior to drupa…

drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

Previous…   
Focus Packaging: Selling is everything!
drupa ante portas: More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. By Andreas Weber, Mainz/German…

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our drupa Newsroom.

Enfocus and Esko bring power of preflight to packaging industry
Companies are the first to use new industry standard to improve the packaging production process: They can both be found in Hall 8b at drupa…

Agfa set for dialogue at drupa’s touchpoint packaging
Agfa set to impress with smart advanced packaging security technologies at drupa’s Touchpoint Packaging in Hall 12…

Flint Group launches VIVO Colour Solutions at drupa
Flint Group is set to revolutionise print colour management with VIVO Colour Solutions, launched to the global market at drupa 2016…

Manroland Web Systems’ Innovations and Highlights at drupa
From 31 May to 10 June, Manroland Web Systems welcomes customers, media representatives and other visitors to drupa 2016 and its stand in Hall 14…

CHILI publish ups the heat at drupa 2016
Attendees will find solutions powered by CHILI publish being demonstrated throughout the show in eight different locations in six Halls…

CP Bourg world premiere with Canon and Polar-Mohr
CP Bourg to demonstrate for the first time ever its in-line perfect binding solution integrated with a Canon digital printing system and Mohr trimmer at drupa 2016…

ColorGATE 10 is just everywhere at drupa
More flexibility and performance with Version 10 on the ColorGATE stand in Hall 6, also in Halls 3, 5, 8a, 8b, 9 and 17…

Heidelberg and Masterwork postpress at drupa
Heidelberg and Masterwork showcasing new postpress products for packaging and commercial printers at drupa…

Kurz: Adds new DM-Liner UV Inkjet for digital metallisation
Leonhard Kurz adds a transfer unit with inkjet technology to its product line for digital print finishing…

HP adds Chromatic Red Ink to new DesignJet Z-series printers
Extended colour gamut of high-impact PostScript graphics printers makes an impact for graphics and technical applications…

Enfocus PitStop 13 update 2 expands preflight possibilities
The latest release of PitStop includes customer-driven features that expand the preflight possibilities to detect and correct errors in the most complex PDFs…

Epson debut for DJet 10000 imposed print system at drupa
Integrates two new Epson SC-P10000 aqueous printers for high-quality, double-sided B1 proofing, display graphics, brochures and bespoke photobook applications…

Heidelberg’s new generation Stahlfolder TH/KH 82-P at drupa
New users of the new Stahlfolder TH 82-P folding machine report higher productivity and better process planning…

Agfa Graphics announces new Avalon platesetters at drupa
The new Avalon N8-90 model for the 8-up or B1 market comes in three different speed options; plus an entry-level B8 version…

Esko solutions at the core of a broad packaging print ecosystem
Collaboration with packaging print ecosystem partners and engagement in several drupa events ensures Esko is a preferred supplier in packaging, label, signage and display production…

Domino to debut N610i 7-colour inkjet digital label press
Make your labels Stand Out from the crowd with Domino Digital Printing Solutions at drupa 2016 in Hall 5…

KBA Rapida platform integrated with Xerox Impika inkjet technology
KBA and Xerox partnership to target folding carton market with first-of-Its-kind 1060mm sheetfed press – that’s digital…

Agfa Graphics launches version 10 of the Apogee print hub
The latest version of this workflow software brings extra features, quality improvements and performance enhancements…

Esko increases cutting table output by up to 80 per cent
Breakthrough automation equipment brings productivity to a completely new level by eliminating idle time and reducing human interaction, to be shown at drupa…

Duplo International and HP collaborate at drupa
Duplo International will be on the HP stand at drupa 2016 in Hall 17, showcasing connectivity between print and finishing devices…

Taopix announces HP PrintOS collaboration
UK software developer Taopix has announced its commitment to the HP PrintOS cloud-based operating system…

Lake Image Systems powered solutions at drupa
Lake Image Systems will be in Hall 11 with 4 zones on its stand, with additional representation on partner stands in Halls 5, 8a, 14 and 16…

Agfa Anapurna i air-cooled LED UV to debut at drupa
Anapurna i-series LED wide-format inkjet printers from Agfa Graphics to be launched at drupa 2016 in Hall 8a..

Enfocus at drupa: Disruptive solutions that ensure success
At drupa 2016, Enfocus will showcase solutions that transform how business gets done, to ensure success for Enfocus users around the globe…

Previous…   
Heidelberg’s Service portfolio at drupa 2016
Smart Services: Both in its entirety and in combination, Heidelberg’s portfolio of ‘Technical Services’ and ‘Performance Services’ is unique in the industry…

Gandy Digital large-format inkjet live at drupa
Gandy Digital to provide first live demonstrations of its latest high resolution five-metre UV roll-to-roll Fascin8tor printer at drupa… 

drupa innovation park 2016:
Smart Business Models in Focus: As around 130 exhibitors will be presenting their innovations in six theme parks…

European football programme will be produced at the show
Screen showing personalised publication printing with on-stand demonstrations at drupa 2016…

Global Graphics to unveil Inkjet ‘Fundamentals’ at drupa
A new software and engineering services package for inkjet press manufacturers that will help them get to market quicker…

Muller Martini at drupa: The Future Is Now
Using nine fully connected systems, Muller Martini will showcase the key topic of Finishing 4.0 live at its stand in Hall 2…

Kurz: Allrounders and specialists for any case
Leonhard Kurz to present its latest stamping foil developments at drupa in Hall 3, at the dip in Hall 7, and for packaging in Hall 12…

Kodak: Inkjet Book Printing at drupa 2016
Kodak to usher in next adopters of inkjet for book printing at drupa 2016, at the Kodak Quarter in Hall 5..

X-Rite announces InkFormulation Software Version 6.3
Provides a more robust ink formulation data exchange across the workflow, faster run-up to colour on press; to be demonstrated at drupa…

Industry first: Eagle Systems Cold Foil on uncoated paper
Sheetfed Cold Foiling is an industry first due to the complex characteristics of uncoated stocks, and made possible by the sophistication of Eagle’s system…

Meet the OE-A and the Printed Electronics Industry at drupa
Attend OE-A’s sessions on printed electronics and visit its stand in the dip in Hall 7 and seminars in the drupa cube…

Hybrid invites visitors to run live jobs at drupa 2016
Hybrid Software to prove the complete confidence it has in its products by inviting drupa visitors to bring live production jobs to its stand to be run on its software…

DuPont to launch Cyrel FAST 2000TD
DuPont Advanced Printing introduces next generation plate processor Cyrel FAST 2000TD offering improved plate quality and machine performance…

Techkon’s new products on show in Hall 9
Techkon continues its success with the SpectroDens and SpectroDrive devices, with new generation models set to debut at drupa…

Leibinger: Double monitoring during numbering at drupa
Paul Leibinger to feature numbering machines, camera verification systems and industrial inkjet printers at drupa in Hall 3…

X-Rite announces IntelliTrax2 in drupa lineup
Automated Color Management provides printers and converters with M1 measurement support for optically brightened substrates…

UPM Digi papers, there’s always a perfect match
Whether it’s books, photo books, covers or mailings using toner or inkjet printing, UPM’s product portfolio has the perfect solution…

Agfa Eversify complements print publishing strategy
Agfa Graphics’ Eversify mobile publishing solution demos can be scheduled in advance at stand B62, in Hall 8a…

GMG: Consistent colours for packaging professionals
At drupa, the software company is emphasising what really counts: reliable partners and real know-how – even faster…

Domino: A new B2 digital sheetfed printing solution
Domino partners with Gremser to launch new B2 sheetfed inkjet digital printing solution at drupa 2016 in Hall 5…

Caldera celebrates its quarter-century at drupa
No half-measures for Caldera at drupa 2016 in Hall 6, stand C23,
with partnerships and previews…

DuPont Advanced Printing announces new Artistri inks
New DuPont Artistri inks feature improved performance to meet growing needs of the textile industry…

Flint Group Flexographic Products showcases at drupa
Visitors can catch up on comprehensive product and new service offerings and solutions in Hall 08b, stand D/12…

System Brunner Colour Control at drupa 2016
System Brunner, the No.1 in colour control technology, will show its new or enhanced system solutions on its own stand in Hall 16…

Packaging without a Barcode – See it at drupa!
The European Article Number (EAN) symbol has served the packaging industry well since 1977 when it was first used commercially. But times have changed…

Delphax elan 500 adopts BDT’s Deep Pile Feeder
The BDT TPF-550 Feeder extends media range and improves of the Delphax elan 500 digital colour printer, to be demonstrated at drupa in Hall 5…

Trelleborg announces major launches at drupa 2016
Trelleborg’s printing solutions operation will use drupa 2016 to launch several offset blankets and digital products…

Onyx Graphics at drupa in Hall 5, Hall 8a and Hall 17
Onyx Graphics showcasing the power of its large-format workflow software in premier partner stands at drupa…

drupa 2016 Expert Article Series and more
Can be found in our Drupa Newsroom via the Index on the Home Page.

Final article in the series…   
Digital versus traditional packaging print
Touch the future. Drupa Expert Article No 8 by Michael Seidl, publisher and editor-in-chief of various specialist publications in Central and Eastern Europe including Print & Publishing, Packaging and Visual Communication….

drupa 2016 News from Messe Düsseldorf

Previous…   
drupa innovation park 2016:
Smart Business Models in Focus: Around 130 exhibitors will be presenting their innovations in six theme parks…

drupa innovation park 2016:
Smarte Geschäftsmodelle stehen im Fokus: Rund 130 Aussteller präsentieren im drupa innovation park in sechs Themenparks…

Düsseldorf becomes drupacity:
Numerous Activities Bring drupa Highlights to the City…

Düsseldorf wird zur drupacity:
Zahlreiche Aktionen bringen die drupa-Highlights in die Stadt…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

Previous…   
Seek new horizons in print at FESPA Mexico 2016
Event to be the largest dedicated Mexico show to date for digital and screen wide-format, garments decoration and signage…

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GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mailgraphicrepro.za@gmail.com

ValuePublishing Big Data Visuals.001

Digital technologies impact the entire cosmos of print media and complete workflow, too.

By Andreas Weber

 

Note: The latest market trend analysis by Andreas Weber is the extended version of an article which will be published by the leading technology newspaper VDI-nachrichten. VDI-nachrichten addresses a premium reader target group of more than 310,000 technical and innovation experts in German industry.  — See as well market trend analysis “Focus Packaging”.

 

The internet is the enemy of print. That had long been the perception in the print media branch. A blind eye was turned to the fact that technologically for decades, digital high-performance networks and data transfer have been indispensable for print technology development. 

This occurs on various levels, whereby online, a system architecture is freely available that automatically generates print data and transfers it by internet to selected service providers / printing systems. The simplest form is prints of any data via smartphone or tablet. The first were Apple with AirPrint and Google with CloudPrint; print system manufacturers such as Canon and HP followed with proprietary e-print solutions. On the other hand, data from Wiki platforms such as PediaPress technologies, are transformed into books based on Wikipedia articles selected by the user online. Furthermore, social media users can transform their chronicles on Twitter, Instagram or Facebook into publications at the push of a button to automatically create, for instance, printed posters of Facebook/Instagram friends, canvas prints or diary chronicles in book form from Twitter and Facebook (see mySocialBook, Twenty20 or boomf with the printing of Instagram photos on edible marshmallows).

 

A few samples how Social Media became already the source for new print applications (driven by innovative suppliers).

 

These services are used for promotional purposes by both consumers and companies who include such projects in their digital marketing concepts. For pure business applications, marketing and IT data are automatically merged without media disruption to create cross-media customer campaigns that couple a company offer such as an insurance contract extension with feedback from tens of thousands customers, which is then exported to the company’s IT and CRM systems for keeping customer profiles up-to-date and even documenting individual transactions. All documents are then available in both digital and printed form. The customer chooses which form he prefers.

Background
The internet protocol TCP/IP got its breakthrough by enabling large amounts of data to be transferred quickly and reliably, especially for publishing and print applications. The user interface/mouse and particularly PostScript as a page description language revolutionised the generation of print data and print media production already in the 1980s. The sheer unlimited and ubiquitously available storage options through the internet for large amounts of data stemming from all areas of life and industry gave rise to the big data “phenomenon” — with the lure of evaluating unstructured or semi-structured data in relational databases for analyses of any type. 

 

digitalisation_gestion_conges nereo

Digitalisation sets the pace

Two aspects were the logical result for the print media branch: 

  • first, all production workflow has to be “digitally” optimised;
  • and secondly, much more data is easily available through the internet that can be printed without media disruption.

The Internet becomes tool and marketplace in one. Accordingly, the online printing sector has grown dynamically: new specialised firms led by CIMPRESS/Vistaprint, Flyeralarm, Onlineprinters/diedruckerei.de or United Printers have accounted since 2009 in Germany alone for a trebling of volume that will most likely surpass the 3+ billion Euro mark in 2016. Popular applications/products are photo books, posters, flyers/mailings, brochures and more.

Key to success for online printing are the principles that characterise the 2016 motto “Touch the future” of drupa, the world’s leading print trade fair: automation, flexibilisation, digitalisation form the basis of “Print 4.0” — a new term borrowed from “Industry 4.0”, the highly commended industry standard from the Hannover Messe 2016. The rudiments of “4.0” have already been established in the printing branch for more than 10 years. The basis: JDF. The digital “Job Definition Format” allows made-to-order production to be taken care of automatically. Added to that is the complete cross-linking of production workflow and production machines including online remote services.

 

Heideldruck Press event 2 18022016.001

 

The print technology manufacturers have readied themselves for that. Heidelberger Druckmaschinen has developed a new digital strategy integrating all print technologies and is going one step further at drupa 2016: The “Heidelberg Cloud” moves into focus with its smart print-shop concept. That is a new, extended approach that cross-links fully automated production with business aspects for the transparent and efficient operation of a printing business — incl. engagement with the customers/print buyers who are informed of the status of their orders online or per mobile. Even the automatic ordering of consumables and printing paper is integrated. In the digital printing sector, HP is doing likewise with its “PrintOS” platform that is to be launched at the end of May 2016 and cross-links the proprietary HP systems/technologies used by its customers.

 

Background:

HP PrintOS wants to enable the processing as simply as possible of any number of print orders from order acceptance to mailing, to work efficiently with partners and colleagues and exploit new growth potential. On a cloud-based, and according to HP open and absolutely secure platform, users have access at any time – no matter where they happen to be. However, PrintOS can only be used by those who have HP printing solutions (HP Indigo digital presses, HP PageWide web presses, HP Scitex presses and HP Latex printers). https://youtu.be/Rd2x2hRnikE

 

Internet as tool and marketplace in one

The internet, including the online and mobile worlds, is thus becoming an integral part of any type of print media production. Even imaging specialist Canon, the only exhibitor that can cover all drupa highlight themes, backs digital cross-linked transformation and synchronisation of all production, communication and business processes. The social media-conforming Canon motto #UnleashPrint particularly substantiates the drupa 2016 aspiration.

From 3D applications to printing products “cross-linked” through augmented reality, application scenarios that pool all of Canon’s expertise will be shown at drupa 2016. The driver in the “background” is Canon’s solutions skill for accelerating digital transformation through customised software and the merging of proprietary and third-party (such as Microsoft, Oracle, etc.) solutions. Canon gave a taste of what was to come at its future show “Canon Expo” in October 2015 in Paris: It was demonstrated live and explained in presentations how a (fictive) brand of mountain bikes can be staged in media and communications right from the start, from the photo shoot to marketing materials up to e-commerce with a web shop. Everything cast from the same mould, everything seamlessly interwoven. And this, too, at the point-of-sales, for example, where the quality of digitally printed packaging is determining the way forward. Equally impressive was the “creative” zone which showed what a consumer experience is like when everything that one imagines can become reality: From the perception of the world “out there” to one’s own home — everything is supported by Canon in multimedia, by image/photo, video, printed photo book, iPad app, etc.

 

The Art of Print – Rembrandts revival!

Causing a sensation worldwide recently was “The Next Rembrandt” project: On the initiative of art experts at the Het Rembrandthuis Museum in Amsterdam and scientists from the Delft University of Technology with the support of technology partner Microsoft, all available data and information left behind by Rembrandt was evaluated – some 15 terabytes of data in total. “The Next Rembrandt” was to be made up of 168,263 Rembrandt painting components derived from 3D scans that resulted from a laborious, digital 3D composition in a synthesised new painting. However, no 3D printer was used as reported by the media, but a digital printing system. It is not public yet what kind of digital printing system they used. But: Mid of March 2016 at the Canon Business Days in Venlo, The Netherlands a printed copy of the „The Next Rembrandt“ was shown. It could be produced by advanced Océ VariaDot Imaging-Technologies which are already used to reproduce image motifs in relief, based preferably on 3D scans, such as for the reproduction of old fabric wall coverings formerly created by artists. [See the exclusive ValuePublishing story „Rembrandt verleiht Print postum eine ganz neue Bedeutung“ (in german language)]. 

ValuePublishing Canon Stories.001

 

Print 4.0 needs Communication 4.0

“In dealing with digitalisation, the print media branch focussed a long time on increasing production efficiency. Accordingly, any type of print media product always followed digital processes. That is a good thing. But, the effectiveness of print as a cross-linkable medium in the digital age was given short shrift and now has top priority,” stated Didier Gombert, founder and CEO of technology developer Objectif Lune (OL). For more than 20 years, the visionary entrepreneur has been a pioneer of a new “digital” philosophy that integrates print media topically in the communications mix.

For Gombert, the foundation is the “connect” principle. From one “digital” building block of various solutions, a scalable solution scenario develops that helps both beginners and pros to optimally use print in business and customer communications and always cross-links easily and affordably with digital communication processes. His success proves him right: With 240 employees and 3 development centres in North America, Europe and Australia, OL serves more than 20,000 companies around the world and is supported by a network of qualified partners. For Gombert, theme highlights at drupa 2016 are new communications tasks that are “beyond technology” so to say, such as “customer experience” and “customer journey”. This is understood to (further) develop 100% market and customer-oriented products and solutions in a dialogue with the customer. In focus: optimal interfaces between man-machine — machine-machine — machine-man.

 

ValuePublishing Big Data Visuals.002

 

From Pipelines to Platforms

Up to now, print production processes have followed a rigid, linear workflow scenario: Data are edited digitally, formatted with expert tools and then prepared unalterably for print. People tell the machine, so to say, what to do. An innovative approach, therefore, is to dissolve this rigid process, whereby data from various sources can be processed online or offline, from analogue to digital and vice-versa — quasi as an iterative process – seamlessly transformed and automatically enriched with customised and “on-demand” output per digital printing. Seen from a technical workflow angle, a pipeline process is transferred to a cross-linked interactive platform concept that offers new forms of connectivity.

Interesting stimuli are also coming in this context from post-press processing and paper technology. For automation, paper technology specialist BW Papersystems banks on a new type of online remote service such as its ExpertOnline. Originally conceived as a technical services support, it soon became apparent that masses of machine data from giant paper production plants could be exported and intelligently analysed. From this, production workflows and techniques could be optimised.

On the other hand, BW Papersystems is the first specialised technology manufacturer to rely on dialogue throughout the entire value chain in print production – that is, from pre-media, print, paper and processing technology and application specialists – to enable continuous, fully-automated processes. No continuity in print production can be ensured otherwise. This type of automation is important, especially for online printing and particularly for the latest digital print productions as print production facilities become more efficient in their output and vast amounts of data are accrued. At Onlineprinters/diedruckerei.de, for example, 500,000 customers are served, with up to 4,000 orders carried out per day on an annual average and 1.25 million deliveries per annum.

 

Conclusion

The handling of “big data” in print production has several dimensions: From the web and social media world or via cloud services, the amount of data is exploding that is being transferred from the virtual world to print; content can be automatically compiled on the basis of intelligent algorithms for masses of customised, needs-oriented print products. On the other hand, huge data streams have to be handled intelligently in production management to be able to produce and deliver efficiently, with quality, without media disruption and as quickly as possible, that is, within the deadline of a day.

 

Tip for drupa visit

  1. Exhibitors such as Objectif Lune in Hall 7a/E23 and BW Papersystems, Hall 10/D20 on automation through digitalisation from pre-media to post-press processing

  2. In the drupa innovation parc, Hall 7, new digital innovative solutions are grouped, which are also explained in technical presentations

  3. Different to all other drupa exhibitors Canon covers all drupa high-light topics in once. The motto #UnleashPrint comes to life. Hall 8a/B50.

ValuePublishing Canon Stories.001

By Andreas Weber

Note: This market trend analysis by Andreas Weber appeared in modified form in the drupa run-up special by VDI-nachrichten dated May 13, 2016. VDI-nachrichten addresses a premium reader target group of more than 310,000 technical and innovation experts in German industry.  

More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. Packaging printing is thus becoming the most important market of the future for the printing press. This is reflected at the upcoming world’s leading trade fair of the industry, drupa (Dusseldorf, May 31-June 10, 2016). The packaging industry has been booming for years. In 2012, proceeds worldwide were around €600 billion, in 2018 it should be a rich €758 billion. At least, that is what the British market research company Smithers Pira predicts.

The reasons for this are first, the increasing need for packaging in the developing and emerging countries due to rising prosperity and growing populations. China is at the top. Secondly, the packaging sector in the western industrial countries is benefiting from increasing variety and more competition in trade. And thirdly, the volume itself of packaging is growing, as noted here in Germany by the consumer consultancy of North Rhine-Westphalia. For 40% of the packaging contained air.

package printing 1c_1100x290

 

Boom-market packaging unleashes new printing techniques 

That makes it clear why the printing and paper branches are heavily banking on innovation owing to the eye-catching differentiation of packaging. To date, these have been mostly unusual finishing options such as varnish or metallic colours and non-standard configurations of machines and media specially designed for packaging printing.

Up to now, packaging has primarily been printed and finished using flexo, offset, gravure and screen printing processes. These are able to accommodate the high volume as well as quality and cost demands. Together, flexo and offset printing currently cover around two-thirds of the world market for packaging printing. According to Smithers Pira, it had a volume of $415 billion in 2015.

At less than 10%, the proportion of digital printing is still relatively small and thus presents room for growth. This should change though in the midterm with progress being made in digital print technology, because even in packaging the numbers are sinking. And then there is the trend to customisation.

Printed and varnished cardboard and metal sheets should remain the domain of sheet-fed offset printing for the time being. Yet, digital printing is gradually feeling its way into this market. For flexible packaging, flexo printing is dominant in Europe and America; in Asia, it is gravure. The latter is losing ground, however, due to its expense.

For corrugated board and labels, flexo printing is likewise the process most used, although in labels, digital printing is gaining strength. Screen printing was previously used mostly for signs, displays and hollow articles. There, too, digital inkjet printing is gaining importance. Experts assume that the corrugated board wrapping commonly used in e-commerce today will become increasingly more colourful.

gundlach-logo header_bottom_sub_4

Photo: Gundlach Group

 

German printing press manufacturers are searching for cooperation partners in digital printing

In particular, the German printing press manufacturers Koenig & Bauer (KBA) and Heidelberger Druckmaschinen have been focussing on packaging printing for years. Now it is industrial digital printing that should benefit from global collaborations: KBA cooperated with HP Inc. to harness inkjet printing for itself through HP’s own PageWide printing technology.

Heidelberg and Japanese Fujifilm with its expertise in inkjet printing technology jointly developed a new technology platform within 15 months. The first machine based on this, called Primefire, targets premium quality packaging printing with the inkjet printing of sheets in large format (70cm x 100cm).

Event tip: During drupa 2016, a trade day devoted to packaging and printed electronics will take place on June 2 in the drupa cube in Hall 5. Register at www.drupa.de.

Many new players who have developed additional processes are entering the game owing to the trend to packaging printing, particularly from Israel. These include new digital printing technologies such as the one from Landa Nanography. Scodix has developed digital finishing machines and Highcon relies on laser-based high-speed presses for folding carton. Pure digital printing technology experts such as Canon and Xerox also want to leverage the potential of print applications in packaging including label printing. In printed electronics this includes the integration of Near Field Communication (NFC) that can be processed in inkjet printing.

KBA boss Claus Bolza-Schünemann, in his position as president of the world’s leading trade fair drupa, strikes a blow for packaging printing. For its content, printed packaging serves a protective, preservative, promotional and increasingly also a communicative function. Here the topic of consumer protection comes to mind with respective notices on packaging. What’s more, packaging cannot be replaced by flat screens or smartphones. Unlike with printed newspapers or catalogues, it is not affected by changing media behaviour, but rather benefits from it. More single households with a preference for convenience foods and the booming online mail-order trade are likewise growth drivers.

What can be easily overlooked in the classic printing sector is the interplay of multichannel solutions in marketing, “augmented reality” and personalised advertising. This combination can make any type of packaging become the starting point of new contact and dialogue opportunities with the buyer through “augmented reality” and therefore represents enormous potential for brand-name companies.

To realise this, digital printing is vital. Only with it can the printed image be varied ad hoc. New multichannel software solutions such as those from Xerox subsidiary XMPie enable packaging to be personalised and thus become a part of a measurable marketing campaign.

01_mymuesli

Photo: Heideldruck

 

Multi-coloured muesli containers are the market of the future

But there are also some obstacles: Fogra, the Munich-based graphic technology research association has found out that the print image quality of inkjet printing can easily result in a very “ragged” print image. This cannot be seen with the naked eye, but causes problems particularly with barcodes. The highly sensitive barcode readers then generate error messages. Any printer that has produced high print-runs with poorly printed barcodes that then cause reader errors has a huge problem.

One of the most exciting packaging printing projects was realised by Heidelberg in tandem with online start-up mymuesli.com at the beginning of the year. Mymuesli.com is a mail-order company for customised muesli. After initial success, the online company opened shops and online print expert Bernd Zipper came up with the idea that people buying muesli on-site could print their own muesli packaging – and not just a label – using an iPad.

That was made possible thanks to a printing technology from Heidelberg called 4D in which the object to be printed is fixed inside the cabin of the printing press and is then printed by movable inkjet print heads. The online editing and process management stems from Longo, Augsburg. The result is a muesli container with personalised text, self-designed and produced in real-time. The customers love it and it is now to go into production.

KBA F2_Kosmetik_g

Photo: KBA

 

ValuePublishing Facts:
drupa president Bolza-Schünemann listed the following reasons for the strong, sustained growth of packaging:

  1. Printed packaging serves a protective, preservative, and advertising function for its contents and, increasingly, a communication function, too. Just think of consumer protection with appropriate references on the packaging.
  2. Packaging cannot be replaced by flatscreens or smartphones. Unlike printed newspapers or catalogs, it remains unaffected by the changed media behavior and actually tends to benefit from this.
  3. The global population is rising and international prosperity is increasing. The middle class with disposable income is growing in emerging markets such as China, India, and Brazil. Growing prosperity goes hand in hand with higher consumption and that in turn means more packaging and printing, all the more since shopping malls are springing up everywhere in emerging markets, too.
  4. Packaging is becoming increasingly classy and sophisticated – the only way to attract the necessary attention at the point of sale. This trend results in greater added value for the printing industry and machines with more elaborate configurations for the supply industry.
  5. More single-person households with a preference for ready meals and the booming online mail-order business are also driving growth.

Graphic Repro On-line News Review to Friday 13 May 2016

Welcome to another roundup of 29 news highlights for the past week together with Laurel Brunner’s Verdigris Blog on Friday, which this week discusses the World Economic Forum and its Project Mainstream’s most recent white paper, which deals with paper.

We also have three new additions in Online Features Chapter 05, highlighting UPM Biofore in Beijing with a unique project which has little to do with printing or paper, but is just too beautiful and stunning to ignore; then we have the BPIF’s Printing Outlook for Q2; and then SF Taylor in the UK with its new KBA Rapida 75.

You will also find a new drupa ante portas Blog article featuring Objectif Lune, by Andreas Weber, as well as another 14 new additions in our drupa Newsroom from Exhibitors. These are led by KBA Digital, Hybrid Software, Heidelberg Workflow, Heidelberg CTP, Durst Inkjet, Tecnau, Agfa Graphics CTP, Leonhard KURZ with a new foil; Chili Publish, Domino with high-speed Inkjet; Fujifilm wide-format Inkjet, Alwan Color Expertise, and Techawa, and these latest additions now bring the total of pre-show announcements to 188, with just two weeks to go before the show opens its doors a fortnight tomorrow on Tuesday 31 May.

Major news leads with week came from Sappi on Monday with its Q2 and half-year 2016 results which were excellent; then on Tuesday from Heidelberg with its preliminary figures for 2015/2016 and also very positive and correspond to a Euro 100 million turnaround. On Wednesday, KBA announced its new Website for the Group; and on Thursday we had KBA’s interim Q1 report for 2016. Friday saw the BPIF’s Printing Outlook for Q2 take the lead.

This week has seen a few nice sales and installations successes, and also some new kit which is non-drupa related, specifically from Agfa Graphics with PrintSphere, a cloud-based data exchange service for PSPs, and from Quark on Friday. You’ll also find a couple of software upgrades.

Recent sales and installations kicked off on Monday with IFS and Horizon at Windsor Print; Tuesday saw Bertelsmann Printing Group’s direct mail and document solutions division, Campaign, opts for Screen’s Truepress Jet 520ZZ inkjet system for direct marketing; also ProImage with OnColor in the USA. On Wednesday, Muller Martini highlighted 13 Presto and Presto Digital saddle stitcher installations in the UK and Ireland over the past year, this was followed by Xeikon at DOCUsystem in Frankfurt, Germany. Thursday saw Portuguese fashion printer Blur extend its direct-to-garment business with Kornit Digital‘s Allegro and a Zund cut solution. To round off the week on Friday, Cheadle, UK-based Cestrian Imaging announced a UK first with its EFI Reggiani PRO 340 digital textile inkjet printer purchase; and lastly Manroland Sheetfed highlighted its latest eight-colour Roland 700 press installation in China.

The tailender this week goes to the Ghent Workgroup, which welcomed two new members on board: Ricoh and CHILI Publish, in the headlines on Wednesday. 

That’s it until next time. I hope you find more of interest among the links below.
With my best regards, 
Mike Hilton 

 

Heidelberg Figures 2015:2016.png

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site. 



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 09 May…   
Sappi Second Quarter and Half Year Results 2016
Sappi profits double for second quarter and half-year ended March 2016, with repositioning well on track…

Hybrid Software and Cerm create new partnership
provides significant opportunities for label printers to improve efficiency and profitability…

Alwan to showcase complete CxF/X-4 solution at drupa
Alwan to showcase CxF/X-4 solution for brand owners and designers to accurately define, predict and reproduce their spot colours…

Alwan to demonstrate inline profiling at drupa in Hall 7
Alwan enables printers to automatically calibrate and profile print devices without any dedicated resources or print sessions…

Windsor Print creates new finishing production landscape
Horizon bookletmaker and Foliant spend with IFS brings greater control, cuts costs and reduces outsourcing…

Tue 10 May…   
Heidelberg announces preliminary figures for 2015/2016
Heidelberg grows and records significant annual net profit for FY 2015 / 2016 that corresponds to a Euro 100 million turnaround…

Campaign chooses Screen Truepress Jet520ZZ for Gütersloh
Bertelsmann Printing Group’s direct mail and document solutions division opts for Screen inkjet for direct marketing…

Goss and DG press announce partnership for packaging
Goss International acquires the Thallo press system as part of the agreement, enhancing Goss’ portfolio of packaging solutions…

Kurz: Print finishing that will make people look twice
The new stamping foil changes colour at different viewing angles. KURZ will be at drupa 2016 in Hall 3, in dip in Hall 7, and in Hall 12…

Fujifilm to debut new Acuity LED 3200R at drupa
Fujifilm announces new wide-format Acuity LED 3200R UV inkjet printer at drupa 2016 in Hall 8b…

OnColor ECO Ink Optimization for The Sun Chronicle
The Sun Chronicle taps into ProImage OnColor ECO Ink Optimization Software to reduce ink consumption and cost…

Wed 11 May…   
New Internet Website for the KBA Group
Printing press manufacturer Koenig & Bauer AG has completely redesigned and modernised its Internet Website…

Durst single-pass inkjet for corrugated and labels at drupa
Durst to unveil new corrugated packaging & display printing segment with single-pass and multi-pass technologies, and more…

Agfa to launch Advantage N Essentials CTP series at drupa
Agfa Graphics now offers a series of low-cost engines that take CTP technology for newspaper prepress back to its essence…

Ricoh and CHILI Publish join the Ghent Workgroup
The Ghent Workgroup (GWG) is pleased to welcome two new members on board: Ricoh and CHILI Publish…

Muller Martini Presto: 817 job changes in nine days
In one year, 13 UK and Ireland companies have invested in a Presto II or Presto II Digital Saddle Stitcher from Muller Martini…

Xeikon helps DOCUsystem open new market opportunities
Flyers, invoices, photo wallpapers and more: Rödermark-based DOCUsystem leverages the Xeikon 8500 for expansion…

Thu 12 May…   
Koenig & Bauer Group interim Q1 report for 2016
A positive start for the KBA Group with revenue in the first quarter up 46 per cent and EBT up ?18m year-on-year…

Hybrid Software to debut PACKZ RoundTrip at drupa
Hybrid Software provides missing link between package design in Adobe Illustrator format and production…

CHILI publish to highlight Asian expansion at drupa 2016
Move supports increased demand for the production of personalised, shorter runs of marketing materials in the APAC region…

The Smart Print Shop for everyone: thanks to Prinect
With the new Prinect Production Manager, print shops of all sizes can completely automate their production processes…

GMG announces release of OpenColor 2.0.4
OpenColor 2.0.4 offers separation profiles for GMG ColorServer, packaging editors, and Adobe Photoshop…

New Kornit Allegro joins Barcelos-based Blur’s press fleet
Portuguese fashion printer Blur, extends direct-to-garment business with Kornit Digital’s Allegro and Zund Cut solution…

Fri 13 May…   
BPIF Printing Outlook Report Q2 2016
UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

Agfa Graphics launches PrintSphere in the cloud
Agfa Graphics launches PrintSphere, a cloud-based data exchange service for print service providers…

QuarkXPress 2016 to ship on 24 May
Limited time left to take advantage of special offers on upgrades and pre-order promotions…

Heidelberg non-stop plate production at drupa 2016
Smart print shop: Heidelberg to showcase a fully automatic production line for CTP plate imaging at drupa…

Cestrian first in UK with EFI Reggiani PRO 340 for textiles
Cheadle, UK-based Cestrian Imaging drives growth with EFI Reggiani PRO 340 digital textile inkjet printer…

Ruicheng Yang Sen Packaging adds first Roland 700
Pharmaceutical packaging printer Shanxi Ruicheng Yang Sen Packaging: a professional service all round…

Last lead articles from previous update…  

Last Friday’s leads…
KURZ: Innovative die technologies for hot stamping
Hinderer + Mühlich presenting novel die designs and setup aids at drupa as a co-exhibitor with the stamping foil manufacturer…

Industrial Inkjet on customer-finding mission at drupa 2016
IIJ targeting 200 new OEM customers for Konica Minolta at drupa on Konica Minolta’s stand in Hall 8b…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Previous…   
Sappi extends an invitation to innovate flexible packaging
With integrated barriers and heat sealing properties this new Sappi paper is suitable for flexible packaging applications…

Online Features May/Jun Chapter 05

NEW…   
The Biofore Tea House at ‘Moi Helsinki’ event in Beijing, China
UPM and Tongji University combine Chinese tea culture with innovative biomaterials for the Biofore Tea House, from 13 – 15 May…

BPIF’s Printing Outlook for the Second Quarter 2016
The UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

SF Taylor improves efficiencies and reduces waste with KBA
The Stockport, UK company has doubled its press output by investing in a KBA Rapida 75 4-colour with perfecting…

Online Features Mar/Apr Chapter 04

Previous…   
Traderplus South Africa expands with further IIJ investment
Traderplus South Africa secures a major advantage with additional Industrial Inkjet (IIJ) technology, to be added in July…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Paper Chains
The weekly Verdigris blog by Laurel Brunner – Fri 13 May

Previous…   
Sustainable by Design
The weekly Verdigris blog by Laurel Brunner – Fri 06 May

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index, as well as via the special Newsroom button on the right of the Home Page near the top. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa ante portas Blogs 2016

Objectif Lune: Innovative solutions for interactive communications
drupa ante portas: Simply clever – OL turns data into personalised cross-media solutions! By Andreas Weber, Mainz/Germany

Previous…   
BW Papersystems’ strong brands at drupa 2016
drupa ante portas: Interview with BW Papersystems’ Patrick Walczak, who relies completely on customer orientation and individual solutions! By Andreas Weber…

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our drupa Newsroom.

KBA at drupa: A strong focus on packaging producers
The press manufacturer is the market leader in several packaging segments and generates 70% of its revenue in the packaging market…

Hybrid Software to debut PACKZ RoundTrip
Hybrid Software provides missing link between package design in Adobe Illustrator format and production…

The Smart Print Shop for everyone: thanks to Prinect
With the new Prinect Production Manager, print shops of all sizes can completely automate their production processes precisely in line with requirements…

Heidelberg non-stop printing plate production at drupa
Smart print shop: Heidelberg showcasing a fully automatic production line for CTP plate imaging at drupa…

Durst to unveil single-pass inkjet for corrugated and labels
Durst to unveil its new corrugated packaging & display printing segment with single-pass and multi-pass technologies, along with its successful Tau 330 portfolio for label production…

Tecnau show debut for the Libra 800 at drupa
Tecnau to exhibit the Libra 800 automated and variable book finishing line for first time at an industry event at drupa 2016…

Agfa launches Advantage N Essentials CTP series @drupa
Agfa Graphics now offers a series of low-cost engines that take CTP technology for newspaper prepress back to its essence…

Kurz: Print finishing that will make people look twice
New Kurz stamping foil changes colour at different viewing angles…

CHILI publish highlights Asian expansion at drupa
Move supports increased demand for the production of personalized, shorter runs of marketing materials in the APAC region…

Domino to showcase its K630i high-speed inkjet in Hall 5
Domino to launch a high speed variable-pagination digital booklet printing solution with Kern and IBIS at drupa 2016…

Fujifilm to debut new Acuity LED 3200R at drupa
Fujifilm announces new wide-format Acuity LED 3200R UV inkjet printer at drupa 2016 in Hall 8b…

Alwan to showcase ccmplete CxF/X-4 solution at drupa in Hall 7
Alwan to showcase its complete CxF/X-4 solution for brand owners and designers to accurately define, predict and reproduce their spot colours…

Alwan to demonstrate inline profiling at drupa in Hall 7
Alwan Color Expertise enables printers to automatically calibrate and profile their print devices without any dedicated resources or print sessions…

Tichawa Vision CIS innovation at drupa in Hall 3
100% print inspection: Tichawa to present a multicolor Contact Image Sensor (CIS) offering adaptable resolution with minimum space requirements…

Previous…   
Kurz: Innovative die technologies for hot stamping
Hinderer + Mühlich is presenting novel die designs and setup aids at drupa as a co-exhibitor with the stamping foil manufacturer Leonhard Kurz…

Industrial Inkjet on customer-finding mission at drupa
IIJ targeting 200 new OEM customers for Konica Minolta at drupa on Konica Minolta’s stand in Hall 8b…

Masterwork’s extensive postpress for packaging at drupa
At drupa, Masterwork will debut automatic sheet inspection machines, die-cutting and embossing, and folder gluers…

CRON brings major diversification to its drupa campaign
Six new products illustrate company’s dedication to improve value chain from plate to printed product…

MGI to showcase the Future of Print at drupa
MGI Digital Technology announces exclusive world premieres of new products for digital and offset applications…

Adphos Digital Printing at drupa in Hall 6
adphosNIR – drying, curing and other thermal processes at the speed of light at drupa 2016…

Feldmuehle at drupa 2016 in Hall 4
With a focus on VivaCard and MediaLiner high-white, matt materials for holistic packaging design…

The touchpoint 3D fab + print: at drupa
Visionary ideas, best cases and hands-on state of the art…

HP introduces three wide-format Latex Printers for drupa debut
HP Inc. propels print service providers’ profitability with new latex printers as company’s third-generation Latex portfolio delivers new levels of productivity and affordability…

The next step in colour communication at dip on 2 and 8 June
Colour management specialist Erik Koldenhof on stage at the drupa innovation park: ‘Embrace open standards for print quality communication’…

Steinemann at drupa in Hall 1 with new dmax systems
New narrow-format dmax digital varnishing machines attracting great interest. The dmax 106 will be shown live at drupa…

Leonhard Kurz named a HP SmartStream Solutions Partner
The Kurz DM-Liner for creating glossy, metalised surfaces with digital print, to be presented on HP’s stand at drupa in Hall 17…

Kodak’s latest version of Insite Creative Workflow in Hall 5
Kodak Insite Creative Workflow improves collaboration and security with HTML5 will be demonstrated at drupa…

Duplo products to raise the bar in Hall 6 at drupa
Duplo International will be using Hall 6 at drupa as the launch pad for a raft of new, faster, smarter, better, state-of-the-art products…

CP Bourg at drupa in Hall 6 and in Hall 17 with HP Indigo
CP Bourg announces advanced integration with the new HP Indigo 7900 Digital Press and HP Indigo Direct-to-Finish to be debuted in Hall 17…

Unilux to introduce two LED strobes at drupa
Lightweight stroboscopes deliver brighter light, more even coverage, enhanced ability to inspect UV-visible inks, security elements or coatings…

drupa 2016 Expert Article Series and more
Can be found in our Drupa Newsroom via the Index on the Home Page.

Final article in the series…   
Digital versus traditional packaging print
Touch the future. Drupa Expert Article No 8 by Michael Seidl, publisher and editor-in-chief of various specialist publications in Central and Eastern Europe including Print & Publishing, Packaging and Visual Communication….

drupa 2016 News from Messe Düsseldorf

Previous…   
touchpoint 3D fab + print:
Visionary ideas, best cases and hands-on state of the art…

touchpoint 3D fab + print:
Visionäre Ideen, Best Cases & State-of-the-Art zum Anfassen…

drupa cube 2016: With full programme PDF to download
Inspiration and innovation in some 60 keynotes, panel discussions and presentations from international experts…

drupa cube 2016: Mit komplette Programm PDF zum download
Inspiration und Innovation in rund 60 Keynotes, Panel-Discussions und Präsentationen internationaler Experten…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

Most recent…   
FESPA’s Regional events in 2016
FESPA’S worldwide regional events reinforce the central Profit For Purpose philosophy which drives FESPA…

The Graphic Repro On-line Website is supported and sponsored by: 

Antalis South Africa, Canon SA,  Screen Europe,  Drupa 2016,  EFI,  Esko,  FESPA.  Goss International Inc,  Heidelberger Druckmaschinen AG,  HP Graphic Solutions,   Koenig + Bauer AG,  Kemtek Imaging Systems,  Krause-Biagosch,  Leonhard Kurz Stiftung,   Manroland Web Systems GmbH,  Muller Martini AG,  POLAR-Mohr, QuadTech Inc,  Quark Inc,  Ricoh Europe ,  Sappi Limited Thunderbolt Solutions, and UPM-Kymmene
If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za
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GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg,  Russia.  e-mailgraphicrepro.za@gmail.com

ValuePublishing ValueDialog BW Papersystems.001

Click for English Version


Das Thema Papier und Papierweiterverarbeitung rückt (endlich!) auf einer drupa wieder fulminant ins Blickfeld. Denn dieser wichtige Sektor, ehedem immer als Appendix angesehen, da die spektakulären Neuheiten stets aus dem Druckmaschinen-Bereich stammten, hat mehr zu bieten denn je. Im Zuge der Digitalisierung mit Vernetzung und Automatisierung aller Prozesse (Stichwort Industrie 4.0) haben die Papier- und Weiterverarbeitungs-Spezialisten ihr Geschäft grundlegend erneuert. Das zeigte sich vor allem bei der Wirtschaftspressekonferenz des VDMA am 4. April 2016 im Frankfurter „Haus des Buches“ — und fand exzellenten Anklang
.

BW Papersystems übernimmt hier als Papierspezialist eine globale Vorreiterrolle durch eine innovative, marktgerechte Firmenstruktur mit kundenorientierten Lösungsangeboten. Grund genug, sich mit einem der Top-Manager, der nahe am Kunden und weltweit aktiv ist, zu unterhalten. Patrick Walczak verantwortet als Vice President Global Mill Sales die globalen Verkaufsaktivitäten bei BW Papersystems. 

Die Kernaussagen von Patrick Walczak: Kundenorientierung

  • „Oberste Priorität hat: Wir gehen auf individuelle Kundenwünsche ein.“
  • „Wir sprechen entlang der gesamten Wertschöpfungskette mit Lieferanten und Partnern unserer Kunden über sämtliche Prozesse.“
  • „Wir sind mehr als nur Techniklieferant für einzelne Komponenten, wir werden immer stärker Problemlöser für Kunden und deren Kunden durch innovative, erfolgreiche Lösungsangebote. Die drupa 2016 wird das noch intensivieren.“

Der Kernpunkt von Patrick Walczak: Mehrwerte für Kunden

Um Mehrwerte für unsere Kunden zu erzielen, genügt es nicht nur, innovative oder gute Produkte zu bieten. Für uns sind drei Maßgaben wesentlich:

  1. Zuhören.
  2. Flexibel sein.
  3. Lösungsorientiert handeln, immer über den Tellerrand hinaus blickend!“

 

Bildschirmfoto 2016-04-15 um 09.41.04.png

 

Interview von Andreas Weber

Der Messename drupa steht für Druck und Papier. Beides bietet die Plattform für einen neuen Geschäftsansatz von BW Papersystems. Was hat sich bis dato getan?

Patrick Walczak: Neue Technologien im Drucksektor greifen erst jetzt richtig. Denn die sich lange anbahnenden Trends, die dynamisches Wachstum versprachen, wirken sich erst heutzutage richtig aus. Unsere spezielle Herausforderung: Bislang war das Verarbeiten von Papier sozusagen „ungeliebtes Stiefkind“. Wir waren das notwendige Übel, etwas isoliert. Aus diesem Dilemma heraus haben wir vieles bei uns verändert, letztlich konnten wir unsere Gedankenwelt ausweiten. Aus der Körber Gruppe gingen Unternehmensteile wie Will und Pemco an die Barry Wehmiller Gruppe über und wurden mit anderen Firmen, auch Zukäufen zusammengefasst. Es hat sich strukturell und kulturell viel bei uns getan, so dass wir nunmehr über den Tellerrand hinausschauen können…

… sprich, Sie durchliefen eine heftige wirtschaftliche Krise?

Patrick Walczak: Ja. Die Zeit nach der drupa 2012 brachte zunächst sehr harte Jahre für uns. Unsere damaligen Marktaktivitäten waren zu einseitig, gleichzeitig ließ die Nachfrage nach. Das Asien-Geschäft brach weg, in Nord-Amerika erfolgte ein starker Investitions-Rückgang. Wir suchten und fanden eine neue Heimat, die zu einer sehr guten Heimat wurde. In der börsennotierten Barry Wehmiller Gruppe [kurz: BW Gruppe] sind mit uns rund 80 Firmen aus dem Maschinen- und Anlagenbau beherbergt, die sich in vier Plattformen versammeln. Wir sind jetzt viel solider in der Finanzstruktur und breiter aufgestellt in der Produktstruktur; und die Papiersparte des für WillPemco stärksten Wettbewerbers Bielomatik wurde Teil der BW Gruppe. Hinzu kommen die Änderungen im Umfeld: Der Digitaldruck übt viel mehr Einfluss aus auf uns alle als früher. Alle Teilnehmer der gesamten Print-Herstellung-Wertschöpfungskette reden miteinander und arbeiten intensiver miteinander. — vom Hersteller für Technik und Papier über Anwender bis zum Papierhändler und Endkunden.

Wie wirkt sich dieser Neuanfang im Papiersektor konkret aus?

Patrick Walczak: Lieferzeiten fast in Echtzeit sind Standard im Papiergeschäft. Es werden zumeist kleinere Mengen in 24 Stunden bestellt und geliefert. Das schafft neue Herausforderungen, die wir angenommen haben. Unser Geschäftsmodell hat sich komplett geändert: Wir sind mehr als nur Techniklieferant für einzelne Komponenten, wir werden immer stärker Problemlöser für Kunden und deren Kunden durch innovative, maßgeschneiderte Lösungsangebote. Die drupa 2016 wird das noch intensivieren. Es wird gemeinsame Auftritte mit Papierlieferanten, Händlern und Anwendern geben. Die Maßgabe sind enge Kooperationen und perfektes Teamwork. Wir sprechen entlang der gesamten Wertschöpfungskette mit Lieferanten und Partnern unserer Kunden über sämtliche Prozesse.

Wie deckt sich Ihr neues Geschäftsmodell mit Marktveränderungen?

Patrick Walczak: Der Gebrauch von Papier nimmt global gesehen nicht in dem Maße ab wie das Bedrucken von Papier für Konsumzwecke im Speziellen. Wir stellen und meistern durch unser neues Geschäftsmodell ein sich in Veränderung befindliches Marktumfeld. Das ist eigentlich historisch gesehen nichts neues; Änderungen gab es immer, aber die Geschwindigkeit, in der das geschieht, hat sich wesentlich erhöht.

Wir haben entsprechend ganz andere Anforderungen an unsere Kommunikations- und Kollaborations-Fähigkeiten zu erfüllen. Oberste Priorität hat: Wir gehen auf individuelle Kundenwünsche ein.

 

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Können Sie ein Beispiel nennen?

Patrick Walczak: Nehmen Sie den Boom-Markt der digital gedruckten Fotobücher. Hier müssen starke saisonale Schwankungen gemeistert werden, bei Formaten oder Papiersorten. Entsprechend sind unsere Prozesse z. B. bei Schneide- und Bindelösungen optimiert und am Kunden ausgerichtet. Im Zuge unserer neuen Strategie haben wir uns entsprechend nicht nur konsolidiert, sondern uns proaktiv nach vorne entwickelt. Im Konzern nennen wir das Customer Trust- und Customer Care-Initiative. Dadurch ist es uns möglich, mit kompetenten Teams im Markt ‚beyond sales‘ den Fokus nachhaltig exakt auf den Kunden und seine spezifischen Anforderungen zu legen. Das Ziel endet also nicht bei Erreichen der Kundenzufriedenheit; relevant ist, dass sich dauerhaft Vertrauen aufbaut. Für mich ist dabei entscheidend: Kann unser Kunde mit uns als Partner sicher gehen, wie man so schön sagt, „Pferde zu stehlen“? So schaffen wir es, im Ergebnis gemeinsame Visionen zu entwickeln und zu verwirklichen.

Wie wirkt sich das auf die Unternehmenskultur aus?

Patrick Walczak: Unsere Kundenorientierung zur Schaffung von Vertrauen und nachhaltigen Partnerschaften soll nicht einfach als Präambel in einer Image-Broschüre stehen, sondern in der täglichen Arbeit die Gedanken eines jeden Mitarbeiters leiten. Jeden Tag, jede Stunde muss das für alle Kunden spürbar sein. Die Bandbreite bei unseren Kunden reicht von fünf Mitarbeitern im Familienbetrieb bis zu globalen Playern mit zehntausenden Mitarbeiten rund um die Welt. Was uns eint: Am Ende zählen persönliche Bindungen und optimale Kundenbeziehungen. Unser Chairman & CEO Bob Chapman  will jeden Monat ganz genau wissen, wo wir stehen. Gutes wie Schlechtes. Alle Prozesse werden daher konsistent bewertet und optimal auf den Kunden ausgerichtet. Das bezieht Kosten wie auch Maschinen/Lösungen ein.

 

 

Welche Mehrwerte erwarten in diesem Kontext Ihre Kunde resp. Neukunden, die sie erreichen wollen?

Patrick Walczak: Um Mehrwerte für unsere Kunden zu erzielen, genügt es nicht nur, innovative oder gute Produkte zu bieten. Für uns sind drei Maßgaben wesentlich:

  1. Zuhören.
  2. Flexibel sein.
  3. Lösungsorientiert handeln, immer über den Tellerrand hinaus blickend!

Die pure Maschinentechnik wirkt so gesehen sekundär; am Ende muss sich zeigen, dass für Kunden wie für uns etwas Anderes und Größeres entsteht, das wir in der Wirtschaft wie auch in der Gesellschaft etwas bewegen, das Freude bereitet. Das Motto unseres Konzern lautet: Building a better world through business.

Welche Vorteile sehen Sie für BW Papersystems als gegeben?

Patrick Walczak: Wir bedienen wie gesagt auf globaler Ebene  verschiedenste Industrien rund um Papier, Karton und Druck. Aus unseren übergreifenden Trendbeobachtungen und Trendgestaltungen entstehen dann die passenden Produkte und Lösungen. So kann beispielsweise die kundenspezifische Modifikation einer Maschine eine Lösung darstellen. Unsere globale Sichtweise erlaubt große Märkte wie auch Nischen zu bedienen; wichtig ist es in jedem Fall, das man global Akzentuierungen erkennen kann, um rasch auf heterogene Marktanforderungen reagieren zu können. Kulturelle Nähe ist entscheidend und dies stellen wir sicher durch Ansprechpartner vor Ort. Denn durch die Zugehörigkeit zur BW Gruppe hat sich unsere Infrastruktur erheblich erweitert, um Kundenwünsche bestmöglich zu erfüllen.

Gibt es industrieübergreifend Vorbilder auf die sie zugreifen? 

Patrick Walczak: Wir sehen durchaus den Automobilsektor inkl. dem Zuliefermarkt als Vorbild. Vor allem in Bezug auf schon erreichte Industry 4.0-Standards. Im Maschinen- und Anlagenbau zählt: Maschinen müssen ihren Zweck erfüllen, sie müssen reibungslos laufen und Kunden in ihrer Arbeit perfekt unterstützen. Die Erwartungshaltung für Verlässlichkeit ist gestiegen, über physikalische Rahmenbedingungen hinaus. Daher sind auch bei Spezialmaschinen regionale Ersatzteillager sowie Service-Techniker vor Ort unheimlich wichtig. Wie gesagt, unsere Richtschnur ist das Geschäft unserer Kunden, die zumeist in 24 Stunden ihre Kunden beliefern müssen.

 

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Was zeichnet die technischen Services bei BW Papersystems aus?

Patrick Walczak: Bei Fernwartung sind wir führend. Wir haben unser seit 8 Jahren etabliertes ‚ExpertOnline‘-System gerade einem Relaunch unterzogen. Jetzt bietet sich per eigener Software ein erheblich verbesserter Zugriff auf Auswertungen von Maschinendaten, insbesondere zur Fehlerdiagnose. Anfangs setzen wir Remote-Service ein, um Neuinstallation schneller zum Laufen zu bekommen. Nunmehr können wir per Flatfee den Kunden neuartige Services anbieten, die notwendige Wartungs- oder Reparaturzeiten von 30 bis 40 Stunden auf bis zu 3 bis 4 Stunden reduzieren.

Gerade Papierhersteller sind eher konservativ und geben nicht gerne senible Dinge aus der Hand. Wie gehen sie damit um?

Patrick Walczak: Klar, man muss Barrieren ausräumen. Denn unsere Vorgehensweise mit ExpertOnline ist für eine in Summe konservative Branche wie Papierfabriken ungewöhnlich und darum erfordert es neue Formen von uns, das zu kommunizieren. Das setzt zudem starkes Vertrauen in uns voraus, da der Kunden einiges aus der Hand gibt. Wir haben daher eine flache Anlaufkurve erwartet, einige sind aber sofort angesprungen und waren hochzufrieden. Wesentlich ist: Neue Funktionen kommen hinzu, wie Produktionsoptimierungen oder Qualitätsverbesserungen. Denn es entstehen eine Fülle von Produktionsdaten, die wir strukturiert aufbereiten und die klug analysiert werden können.

ExpertOnline Diagramm

Wie stellen Sie diese doch recht komplexen neuen Ansätze mit dem angesprochen Nutzen und Mehrwert dar?

Patrick Walczak: Zum einen: Wir setzen einerseits gezielt auf Social Media-Kommunikation und haben z. B. zu ExpertOnline ein Erklärungsvideo auf YouTube eingestellt. Zum anderen kommen auf der drupa 2016 Kiosksysteme zum Einsatz, die Themen gezielt abhandeln, eines davon für ExpertOnline. Diese multimedialen Inhalte werden von Beratungen und Gesprächen flankiert werden, inklusive Statements von Nutzern/Kunden. Authentische Kundenbewertungen und Dialoge sind uns wichtig. Das gibt ganz neue Ideen, um über für Social Media (via Foren, Blogs etc.) zusätzlich Meinungen darzustellen und neue Anregungen zu erfahren. Das gilt für Produkte, aber insbesondere für Services, Fernwartung oder Ersatzteile etc. Laut unseren Kunden ergeben sich bereits durch diese offene und informative Kommunikation Vorteile und Effekte, um Kaufentscheidungen gegenüber kaufmännischen Entscheidern oder sogar Controllern transparent zu machen.

 

 

Was macht einen Besuch bei BW Papersystems auf der drupa 2016 besonders lohnenswert?

Patrick Walczak: Primär lohnt sich aus meiner Sicht das Zusammentreffen der Menschen: Kunden, und Mitarbeiter/Experten werden ins Gespräch gebracht. Das Geschäft wird von Menschen als handelnde Personen durch Beziehungen gemacht. Insofern fördert das Konzept der ExpertOnline-Fernwartung dann auch das ExpertPersonal-Erlebnis. — Zum Zweiten: Vertrauen entsteht durch Expertise, Zuverlässigkeit und persönliche Kontakte. Dafür bietet die drupa beste Möglichkeiten. Wir zeigen einen sehr gut strukturierten Mix aus hoher Expertise durch Gespräche/Beratung (Stichwort: „Meet the Expert“) sowie persönlicher Anschauung z. B. durch ausgewählte Exponate sowie Prozessstrecken für Schneiden und Verpacken von Papier und berücksichtigen auch kleine Invests für Nischenmärkte. Wir zeigen zudem, dass unsere Lösungen hochflexibel und schnell verfügbar sind. Statt wie früher 8 bis 9 Monate Lieferzeit und 6 Wochen Installation benötigen wir heute für einige Produkte lediglich 6 bis 8 Wochen Lieferzeit und 1 Woche Installation.

Wer kann vom BW Papersystems-Angebot besonders profitieren resp. welche Impulse entstehen mittel- und langfristig für den Markt?

Patrick Walczak: Das ergibt sich ganz klar aus der großen Bandbreite unseres Lösungsangebots, das sich an Druckereien und speziell Digitaldruck-Anwender richtet, an die Papierhersteller und den Papier-Fachhandel sowie an die Verpackungsbranche. Daneben sprechen wir Fachleute an, die sich mit Spezialthemen wie Schreibwaren/Stationery, Blocks, Schreibhefte, digitale Bücher sowie Spezialbereiche wie Banknoten, Sicherheitsdokumente usw. befassen.

Last but not least: Was motiviert Sie persönlich in Ihrem Job und welche Bedeutung hat die drupa für Sie?

Patrick Walczak: Meine Motivation beruflich wie privat auf den Punkt gebracht lautet: Tage wie diese. Interaktion mit unterschiedlichen Menschen. Austausch, Zusammentreffen, an schönen Orten zu besonderen Anlässen. Mein Job als globaler Vertriebschef liefert ein tolles Spiegelbild dessen, was unsere Kunden und uns selbst auf der drupa 2016 erwartet — eine globale Zusammenkunft, interkulturell, sprachlich vielfältig. Das Messegelände und die Stadt Düsseldorf als Location schaffen Dynamik und bieten gleichzeitig EINEN Ort, wo wir alle zusammentreffen. Die drupa stellt sozusagen ein Stück Heimat dar für die Papierindustrie in einem bestimmten Zeitrhythmus. Gemeinsam für neue Herausforderungen wappnen. Meine Erfahrungen sind da glänzend und frisch in Erinnerung aus dem Jahr 2012. Hier konnte durch verschiedene persönliche Treffen und intensive Gespräche eine jahrelang andauernde Situation des „Sich-Ignorierens” in eine exzellente Geschäftsfreundschaft verwandelt werden, die neben hohen Investitionen zu einem neuen gemeinschaftlichen Auftreten bei Fachkongressen zum Thema Value-Chain und Value-Innovation in Nischenmärkten führte. Wer Details wissen möchte, kann das von mir selbst auf unserem drupa-Stand erfahren!

—Vielen Dank für das umfassende und aufschlussreiche Gespräch!

 

 

Patrick Walczak

Zur Person

Patrick Walczak ist Vice President Global Mill Sales — verantwortlich für die globalen Verkaufsaktivitäten bei BW Papersystems. Sein Team deckt alle wichtigen Regionen ab, in Nord- und Süd-Amerika, EMEA und Asien. Er selbst sagt über seine Aufgaben: „Es ist faszinierend mit einem international ausgerichteten Team zu arbeiten und Verantwortung zu tragen innerhalb eines wichtigen globalen Konzerns, der sich kundenorientiert neuen und zukunftssicheren Lösungen widmet.“

Ausbildung und Berufserfahrung: Patrick Walczak erwarb den Universitätsabschluss Bachelors Degree in Business Administration, Controlling, Marketing und Human Resources Management. Fünf Jahre arbeitete er für Pemco als Vice President Sales & Marketing. Insgesamt war er 16 Jahre bei der Hamburger Körber Gruppe als Marketing Director und Sales Manager, zuvor sechs Jahre als Sales Director und Commercial Director bei der Thyssen Krupp-Tochter Harburg-Freudenberger Maschinenbau GmbH tätig (Geschäftsfeld Edible Oil Industry).

 

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Zum Unternehmen

BW Papersystems, eine Division von Barry-Wehmiller, fasst starke Markennamen, innovative Technologien und jahrelange Erfahrung für das Schneiden und Verpacken von Papier und Karton, die Verarbeitung von Schreibwaren sowie von Wellpappe unter einem Dach zusammen.

Über BW PAPERSYSTEMS

BW Papersystems vereint fünf der stärksten Marken der Papierindustrie: WillPemcoBielomatik, MarquipWardUnited, SHM, Wrapmatic, Kugler-Womako, BW Bielomatik und JAG Synchro. Geboten werden nach eigener Auskunft marktführende Lösungen für das Schneiden und Verpacken von Papier, Karton und anderen Materialien im Großformat-, Kleinformat- und Digitalformat-Bereich, sowie Lösungen für die Schreibwarenindustrie, die Herstellung von Reisepässen und spezielle Papierverarbeitungsanwendungen. Kunden der Wellpappenherstellung und -verarbeitungsindustrie stützen sich auf die bekannten Marken MarquipWardUnited, Curioni und VortX. Ein globales Servicenetzwerk sowie „ExpertOnline“ zur Fernwartung reduzieren Wartungs- und Reparturzeiten drastisch und schaffen neue Analyseansätze zur Produktions- und Qualitätsoptimierung.

Über BARRY-WEHMILLER

Barry-Wehmiller Barry-Wehmiller ist ein breitgefächerter globaler Anbieter von Ingenieursdienstleistungen und Fertigungstechnologien für die Verpackungs-, Wellpappen- und Papierverarbeitungsindustrien. Die Kombination eines mitarbeiterorientierten Führungsstils mit operativen Strategien und nachhaltigem Wachstum ließ Barry-Wehmiller zu einem Unternehmen werden, das heute einen Umsatz von 2,4 Milliarden USD generiert und dessen 11.000 Mitarbeiter eine gemeinsame Vision verbindet: Durch rücksichtsvolles Verhalten einen angenehmen Umgang miteinander zu schaffen. Building a Better World through Business. Mehr Informationen unter barry-wehmiller.com.

Weitere Links zum Unternehmen: 

Website: http://www.bwpapersystems.com
Facebook: https://www.facebook.com/BW-Papersystems-745846972142305/?fref=ts
LinkedIn: https://www.linkedin.com/company/bw-papersystems?trk=top_nav_home
XING: https://www.xing.com/companies/bwpapersystems
Twitter: https://twitter.com/BWPapersystems Zum Angebot auf der drupa 2016

 

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Zum Messeauftritt auf der drupa 2016

BW Papersystems vereint erstmalig führende Marken für Schreibwaren- und Digitaldruckverarbeitungsmaschinen und Großformatquerschneider.

Halle 10, Stand D 20

 

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Ein Highlight des Auftritts von BW Papersystems wird die Vorführung eines eCon Großformatschneiders sein. Der eCon Formatschneider, der mittels moderner Konstruktionsmethoden entwickelt wurde, bietet die hohe Schnittqualität eines Dual-Rotary-Querschneiders. Durch das attraktive Preisniveau soll sich die Investition für Druckereien und Faltkartonhersteller in kürzester Zeit rentieren, während gleichzeitig Lagerbestände reduziert, Stapelwender abgeschafft, Materialkosten reduziert und die Effizienz der Druckmaschinen erhöht werden können.

Darüber hinaus wird auf dem Stand eine automatische Wrapmatic GREC Rieseinschlagmaschine für großformatige Materialien zu sehen sein. Diese Maschine für eine mittlere Produktionsleistung ist die perfekte flexible Lösung für Papierverarbeiter und kleinere Papierhersteller die verpackte Riese in höchster Qualität produzieren wollen. Dabei kommen als Einschlagmaterial traditionell beschichtete Papiere die gegen Feuchtigkeit schützen oder Packpapier zum Einsatz. Schnelle Formatverstellungsmöglichkeiten machen die GREC ideal für das effiziente Verarbeiten von kleinen Auftragsgrößen.

Die Besucher des Stands können des Weiteren das bedeutend erweiterte Produktspektrum von WillPemcoBielomatik, BW Bielomatik und Kugler-Womako für die Verarbeitung von Schreibwaren, Digitaldruck und digital gedruckten Büchern, das Binden von Büchern sowie für RFID-Anwendungen entdecken. Zum ersten Mal sind die besten Technologien von ehemals E.C.H. Will und der Papierverarbeitungssparte von Bielomatik sowie von Kugler-Womako kombiniert. Kunden können jetzt die ideale Maschinenlösung für einfache oder auch höchst automatisierte Produktionsanforderungen wählen. Das Angebot umfasst Lösungen für die Produktion von Schulheften, für geleimte oder für plastik-, draht- oder sogar Papier gebundene Produkte.

Für den schnell wachsenden Digitaldruckmarkt bietet BW Papersystems flexible Schneideanlagen für digitale Papierformate, Book-on-Demand Bindelösungen für kleinste Buchauflagen sowie eine innovative Anlage auf Einzelblattbasis für die Verarbeitung von großen Volumina digital gedruckter Bücher. Anlagen für Spezialanwendungen wie die Verarbeitung von RFID-Technologie und die Herstellung von Reisepässen vervollständigen die beeindruckende Produktpalette.

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Great results via ValuePublishing as a #1 provider of real-time content and smart storytelling!

By Andreas Weber

The hashtag #drupamc worked very well to publicize in real-time all those good news from drupa 2016 media week which happened in Düsseldorf from 29 February to 2 March 2016. AD Communications, Messe Düsseldorf and all those motivated exhibitors enabled with their presentations a great experience for all of us from the trade press around the globe.

It is that easy today if you know how it works: If you have good news convert it in brillant messages and deliver it on a multimedia-driven professional level and you are able to attract a huge audience in real-time. Around the globe!

 

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We are so proud to announce amazing ValuePublishing results to celebrate Print and all those value adding services which were presented during #drupamc. In total, we covered >40% of all the shared content using the hashtag #drupamc, because many others liked our smart storytelling messaging and shared it immediately.

Some key facts and analytics:

Results of our ValuePublishing Social Media activities for #drupamc 2016 via @ValueCommAG + @zeitenwende007 and our ValueSocialPlatform accounts

  • #1 in Real-Time Gross Reach (>750k via Twitter, Storify, ValueBlog, LinkedIn, Facebook, XING and Google+ from Feb, 29th to March, 3rd)
  • #1 in Interaction (>100k, 67 countries involved)
  • #1 in Smart Storytelling (>300 Posts with text messages, posts and >50 short Videos)
  • #1 in Google’s Search Ranking (so far) for #drupamc
  • #1 in Content Quality via expert comments, Video Selfies, fun actions 🙂 which got re-tweeted by vendors, agencies, publishers, colleagues and new contacts.

—Date: March 4th, 2016

Notes. Source for Twitter stats: Hashtrack. Source for Value Stats in total via the analytics tools provided by WordPress, Facebook, Xing, LinkedIn. — Less than 10% of the #drupamc attendees were able to tweet (properly); vendors like Xerox created a huge reach with their corporate PR messages, but on a very low interaction level. All of them shared ValuePublishing content as well. So we covered in total >40% of the shared content.

 

Amazing to watch that almost a hundred twitter users added us to their specific #lists on Twitter because of our smart combination of hashtags, like #print + #Iot + #Cloud + #Multichannel + #BigData. At least it was possible to reach a new audience as well which is highly relevant for drupa to touch the future. Those Twitter experts would never react to a single hashtag #print or even to #drupamc.

Outlook: Our ValuePublishing approach, based on the motto “Innovative technologies and solutions must also be communicated in a consistently innovative way“, works perfectly. We can’t wait to continue further on before, during and after drupa 2016 to bring Print forward! Get in touch with us to become part of it!

 

Please check our #drupamc report as well.

 

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XMPie TraffiC Patrick Donner.001

© 2016 Collage: Andreas Weber, Mainz/Germany. Photos/Einzelbild-Nachweise: http://www.traffic-bs.de/footer/impressum.html

 

Patrick Donner, founder and managing partner of TraffiC in Brunswick, Germany, has been a multichannel communications entrepreneur right from the very start – and with a pronounced penchant for communications of value. For him, there is no either/or. He takes everything that makes communicating across media highly effective and capable of drawing strong response into consideration for his innovative solutions. That is why his company slogan “Print, Direct Marketing, Digital Media” has now become “Print. Online. Solutions.”. 

Interview: Andreas Weber | German text version by click

Key messages and tips for successfully employing multichannel communications:

  1. Graspable: Tactile messages take on more value through digitalisation as they are strongly sensory and more eye-catching and extremely stimulating online.
  2. Acceptance: Reduce complexity, erase fears, strengthen the exchange of knowledge and interlinking, and create transparency.
  3. Flexibility: Multichannel communication is more individual, more interactive, more customer friendly and more market oriented than any other medial means of communication.

 

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There are many definitions, some conflicting, for the term multichannel communications. What is yours? 

Patrick Donner: We at TraffiC define multichannel communications quite specifically and very pragmatically: bringing communications from different media together with focus on print, e-mail, web and social media. The aim is to bring about emotional experiences that effectively deliver a haptic sensation via print as well as the speed and round-the-clock availability of digital communication. Here, individuality in the interlinking of print and online is the key to attracting the interest of the communications partner. To our way of thinking, multichannel communication creates effective personal experiences as opposed to the ‘one-for-all actions’ that are otherwise customary.

Is print an important pillar for you in multichannel communications?

Patrick Donner: Absolutely. Communicating only “digitally” is not enough. For online actions, print is quite a significant enhancer for making the multichannel experience the most ‘graspable’. Grasping in both senses of the word are mutually dependent, an evolutionary part of our existence that is characterised by the senses. Printed matter not only presents content attractively, it makes it a sensory and strong experience.

Based on your experience, what are the factors that inhibit the marketing of multichannel services/solutions?

Patrick Donner: Our focus on “Online. Print. Solutions.” permits us to use multichannel communication as a firm base for a customer- and market-oriented solutions business that achieves its greatest success through scalable campaigns in our customers’ dialogues with their customers. There are actually no real inhibiting factors. There are just doubts that are either reasonable or unsubstantiated. That is partly due to the differing degrees of knowledge in dealing with data. All too often, there are technical and legal misunderstandings that come up that make it difficult to clearly see what makes sense, what is allowed or not allowed. On the other hand, from the customer’s side, intensive interdisciplinary dialogue and the bringing together, for example, of print buyers with those responsible for online marketing is not highly developed if they are allocated to different departments within the organisation. Often the necessary IT interfaces are then not available which puts the brakes on the development of multichannel communication. A third factor is anxiety about the complexity of multichannel communication.

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What do you do to fight this? Which success factors do you employ?

Patrick Donner: We provide the best possible transparency, clarity and flexibility, not least through the smart Marketing Cockpit of our XMPIe software architecture. Our demos and case studies are well-received because we do not just produce media products, but, as a solution provider, offer campaigns that can be measured in real time, thanks to clear technical structures and processes. We reduce or completely erase the fear of complexity because we offer value-added services. Customers feed us their content, as usual, and we transform it so that it can be used for multichannel communications. No additional time is spent by the customer and the costs are clear in advance, just as are the increasing chances of success. The art lies in being able to portray this and that is the great benefit of multichannel communications: there is lucrative potential in value-added solutions!

What added value do you get by employing multichannel communications?

Patrick Donner: We obtain greater response, in any case, that is well proven through sample campaigns as well as in the initial stages. As I said, our strength lies in the interlinking of print and online. Customers know from their own experience that in direct marketing, for example, e-mail marketing alone achieves little effect because so much is sent by e-mail these days. The receiver is overwhelmed. Multichannel communication campaigns permit the precise catering to specific communications needs and sensitivities. Campaign content as well as the time frame can be changed or optimised “on-demand” in order to achieve marketing objectives and develop them. We provide the measurement data for that.

Can you give us some examples from your experience?

Patrick Donner: A very good example are recalls in the automotive sector. These have to be carried out quickly and reliably. Moreover, it must be guaranteed that the vehicle user is not only informed, but also reacts. We have campaigns that provide recourse to the user’s vehicle per PURL [personalised website with protected customer data] and capture the reaction of the vehicle user. We then transfer the data to the IT system of the automotive firm.

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Does your multichannel communications concept also work with new customer acquisition or for expanding regular customer business?

Patrick Donner: Sure! Superbly! My favourite example with measureable validated data is this: 40,000 policyholders were to be addressed by multichannel for prolonging their expiring policies in three phases: 1. Print mailing, 2. E-mail follow-up through PURL. 3. Thank-you to the policyholders. The result: More than 30%, or 14,031 policyholders to be precise, extended their policies. What was fascinating: Of those, 6,619 responses were ‘analogue’ by postcard, the others online through PURL. No one at the insurance agency had expected that; at first, they had wanted to do away with the printed postcard. Now everyone knows: in communications, it is best to let the end consumer have the freedom to choose between digital and analogue!

How will multichannel services change with regard to the digitalisation of all business processes that is inevitably fast-forwarding us into a new dimension via the Internet of Things and Industry 4.0?

Patrick Donner: Our solutions are designed to meet the challenges of Industry 4.0. In the communications of our customers with their customers, everything is pretty much automated. Job, workflow and project management is all digital. The “fault” lies in the transformation of the content. There is already partial automation in this area, though. Likewise, the “automated” switching from analogue (via print) to digital (per web and social media), since with XMPIe software all content is already on file and automatically transformed.

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What will remain and what will need to be rethought? 

Patrick Donner: On the customer side, many companies will rethink the topic of multichannel communications, adjust themselves organisationally and technically for this and give multichannel communications a much higher profile in their own company. Multichannel communications will thus become more popular and gain in significance – because there is no either/or in communication! As far as print is concerned, we are highly stable and secure for the coming years, thanks to our innovative premium digital print solutions. Things are trickier when it comes to online. Because of the boom in mobile communications, there is a growing diversity of requirements for content design which is closely linked to the distribution and display on screens. We will certainly have to process some things manually for quite some time since current tools do not allow otherwise or since content still has to be thought out as before and edited to a certain extent. We are always on the ball, though, and right at the forefront!

Thanks for the great and inspiring conversation.
We’ll meet latest at drupa 2016 in Düsseldorf/Germany.

 

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Contact:

Traffic Print · Online · Solutions GmbH
Heesfeld 7 – 8
38112 Braunschweig | Germany
Telefon: +49 531 256 32 0
Telefax: +49 531 256 32 22
E-Mail: info[at]traffic-bs.de

 

XMPie TraffiC Patrick Donner.001

© 2016 Collage: Andreas Weber, Mainz. / Einzelbild-Nachweise: http://www.traffic-bs.de/footer/impressum.html

 

Patrick Donner, Gründer und Geschäftsführender Gesellschafter von TraffiC in Braunschweig, ist ein Multichannel-Unternehmer der ersten Stunde. Mit ausgeprägtem Hang zu werthaltiger Kommunikation. Ein Entweder-Oder gibt es für ihn nicht. Alles, was Kommunikation über Medien hochwirksam und response-stark macht, zieht er für seine innovativen Lösungen ins Kalkül. So wurde aus dem Firmen-Zusatz „Druck, Direktmarketing, Digitale Medien“ zwischenzeitlich „Print Online Solutions“. 

Interview: Andreas Weber | Click for English Text Version

Kernaussagen & Tipps für den erfolgreichen Einsatz von Multichannel:

  1. Begreifbarkeit: Haptisch erfahrbare Botschaften erfahren durch Digitalisierung an Wert, weil sinnlich-nachhaltig, auffälliger und für Online extrem stimulierend.
  2. Akzeptanz: Komplexität reduzieren, Ängste abbauen, Wissensaustausch und Vernetzung stärken, Transparenz schaffen.
  3. Flexibilität: Multichannel ist individueller, interaktiver, kundenfreundlicher und marktorientierter als jede andere mediale Kommunikationsform.

 

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Für den Fachbegriff Multichannel gibt es viele, teilweise widersprüchliche Definitionen. Wie lautet Ihre? 

Patrick Donner: Multichannel definieren wir bei TraffiC sehr konkret und ganz pragmatisch: Kommunikation aus differenzierten Medien zusammenführen. Mit Fokus auf Print, Email, Web und Social Media. Das Ziel lautet, emotionale Erlebnisse herbeiführen, die sowohl die haptischen Erlebnisse via Print als auch die Schnelligkeit und Rund-um-die-Uhr-Verfügbarkeit digitaler Kommunikation zur Wirkung bringen. Dabei bildet Individualität in der Vernetzung von Print und Online den Schlüssel für das Interesse beim Kommunikationspartner. Multichannel in unserem Sinne schafft effektive persönliche Erlebnisse im Gegensatz zu sonst üblichen ‚Gießkannen-Aktivitäten’.

Print ist für Sie eine wichtige Säule bei Multichannel?

Patrick Donner: Unbedingt. Nur „digital“ zu kommunizieren, reicht nicht. Print ist für Online-Aktivitäten ein ganz wesentlicher Wirkungsverstärker, um das Multichannel-Erlebnis bestens ‚begreifbar‘ zu machen. Greifen und Begreifen bedingen sich, sind evolutionärer Teil unserer Existenz, die sensorisch geprägt ist. Bedruckstoffe haben die Eigenschaft, Inhalte nicht nur attraktiv darzustellen, sondern diese sinnlich und nachhaltig erfahrbar zu machen.

Was sind aufgrund ihrer Erfahrungen bei der Vermarktung von Multichannel-Services/-Lösungen die Hemmfaktoren?

Patrick Donner: Unser Fokus auf „Online. Print. Solutions.“ erlaubt, dass wir Multichannel als solides Fundament für ein kunden- und marktorientiertes  Lösungsgeschäft nutzen, das durch skalierbare Kampagnen beste Erfolge im Dialog unserer Kunden mit ihren Kunden erzielt. Echte Hemmfaktoren gibt es eigentlich keine. Es gibt unbegründete und begründete Zweifel. Das liegt zum einen am unterschiedlichen Wissen im Umgang mit Daten. Hierbei entstehen noch zu oft technische und rechtliche Missverständnisse, um klar zu sehen, was Sinn macht, erlaubt ist oder was nicht. Zum anderen ist auf Kundenseite der intensive interdisziplinäre Dialog und die Vernetzung etwa von Printbuyern und Online-Marketing-Zuständigen nicht ausgeprägt, wenn diese organisatorisch unterschiedlichen Bereichen zugeordnet sind. Dann sind oft auch die nötigen IT-Schnittstellen nicht vorhanden, was Multichannel in seiner Entfaltung bremst. Als Drittes entsteht dann Angst vor der Komplexität von Multichannel.

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Wie steuern Sie dagegen? Welche Erfolgsfaktoren nutzen Sie?

Patrick Donner: Wir ermöglichen beste Transparenz, Anschaulichkeit und Flexibilität, nicht zuletzt durch das smarte Marketing-Cockpit unserer Software-Architektur von XMPie. Unsere Demos und Fallbeispiele kommen sehr gut an, weil wir nicht einfach nur Medienprodukte herstellen, sondern als Lösungsanbieter in Echtzeit messbare Kampagnen aufgrund klarer technischer Strukturen und Prozesse anbieten. Angst vor Komplexität reduzieren oder schalten wir ganz aus, da wir Mehrwert-Services anbieten. Kunden steuern wie gewohnt ihre Inhalte bei, die von uns medial transformiert, also für multichannel verwendungsfähig gemacht werden. Der Zeitaufwand für den Kunden wächst damit nicht und die Kosten sind im Vorfeld klar darstellbar, ebenso wie die steigenden Erfolgsaussichten. Dies darzustellen, darin liegt die Kunst und der riesige Vorzug bei Multichannel: Lukrative Potentiale ergeben sich durch Mehrwert-Lösungen!

Worin liegt dieser Mehrwert bei und durch Multichannel?

Patrick Donner: Wir erzielen in jedem Fall höheren Response, der recht gut durch Musterkampagnen sowie bereits in der Anbahnungsphase belegbar ist. Wie gesagt liegt unsere Stärke in der Verknüpfung von Print und Online. Kunden wissen aus eigener Erfahrung, dass z. B. im Direktmarketing durch reines Emailmarketing zu wenig Wirkung erreicht wird, weil heutzutage zu vieles per Email versendet wird. Das überfordert die Empfänger. Multichannel-Kampagnen erlauben, exakt auf die spezifischen Kommunikationsbedürfnisse und Befindlichkeiten einzugehen. Kampagneninhalte wie auch der Zeitraum können „on-demand“ verändert und optimiert werden, um Marketingziele zu erreichen und auszubauen. Wir liefern dazu die Messdaten.

Können Sie dies durch Beispiele aus Ihrer Praxis erläutern?

Patrick Donner: Ein sehr gutes Beispiel sind Rückrufaktionen im Automobilsektor. Dies muss schnell und zuverlässig ablaufen. Zudem muss sichergestellt werden, dass der PKW-Nutzer nicht nur informiert wird, sondern auch reagiert. Wir bieten Kampagnen an, die per PURL [Personalisierte Website mit geschützten Kundendaten] Rückgriff auf das eigene Fahrzeug bieten, die Reaktion des PKW-Nutzers erfassen und über uns in das IT-System der Automobilfirma zurückgespielt wird.

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Funktioniert Ihr Multichannel-Prinzip auch bei Neukundengewinnung oder dem Ausbau des Stammkundengeschäfts?

Patrick Donner: Klar! Bestens! Mein Lieblingsbeispiel mit messbaren, validierten Daten: 40.000 Versicherte sollten per Multichannel angesprochen werden, um auslaufende Verträge zu prolongieren. In drei Phasen: 1. Print-Mailing. 2. Email-Nachfrage mit PURL. 3. Dank an den Versicherten. Das Ergebnis: Mehr als 30 %, exakt 14.031 Versicherte haben verlängert. Spannend: Davon haben 6.619 ‚analog‘ reagiert per Postkarte, die anderen online per PURL. Das hatte seitens der Versicherung niemand erwartet, man wollte anfangs die gedruckte Postkarte weglassen. Jetzt wissen alle: Am besten fährt, wer in der Kommunikation dem Endkunden die Freiheit der Wahl lässt zwischen digital und analog!

Wie werden sich Multichannel-Services verändern mit Blick auf die Digitalisierung aller Geschäftsprozesse, die zwangsläufig via Internet-of-Things und Industrie 4.0 explosionsartig in neue Dimensionen vorstößt? 

Patrick Donner: Unsere Lösungen sind auf Industrie 4.0-Anforderungen  bestens vorbereitet. In der Kommunikation unseres Kunden mit dessen Kunden läuft weitgehend alles automatisiert. Das gesamte Job-, Workflow- und Projektmanagement ist digital. Die „Sollbruchstelle“ liegt in der Transformation der Inhalte. Hier sind Teilautomatisierungen bereits möglich. Ebenso das „automatisierte“ Umlegen des Schalters von analog (via Print) auf Digital (per Web und Social Media), da bei der XMPIe-Software alle Inhalte bereits hinterlegt sind und automatisch transformiert werden.

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Was bleibt bestehen, was muss neu durchdacht werden? 

Patrick Donner: Auf Kundenseite werden viele Firmen das Thema Multichannel neu durchdenken, sich organisatorisch und technisch darauf einstellen und im eigenen Unternehmen Multichannel einen wesentlich höheren Stellenwert einräumen.  Multichannel wird dadurch populärer und in seiner Bedeutung noch wichtiger. Denn: Es gibt in der Kommunikation kein Entweder – Oder!  — Im Print-Bereich haben wir durch unsere innovativen Premium-Digitaldruck-Lösungen eine hohe Konstanz und Sicherheit für die nächsten Jahre. Kniffliger gestaltet sich der Onlinebereich. Durch das Boomen der mobilen Kommunikation wächst die Vielfalt der Anforderungen an die Gestaltung von Inhalten, eng gekoppelt mit der Distribution und Darstellung auf Displays. Einiges muss von uns sicher noch eine ganze Weile manuell bearbeitet werden, weil die jetzigen Werkzeuge es nicht anders zulassen oder weil Inhalte nach wie vor durchdacht und quasi redaktionell angepasst werden müssen. Wir bleiben wie immer am Ball und sind ganz vorne dabei!

Vielen Dank für das aufschlussreiche Expertengespräch.
Wir sehen uns spätestens auf der drupa 2016!

 

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Kontakt:

Traffic Print · Online · Solutions GmbH
Heesfeld 7 – 8
38112 Braunschweig
Telefon: +49 531 256 32 0
Telefax: +49 531 256 32 22
E-Mail: info[at]traffic-bs.de

 

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HURRAY! It is all about me! — Perfect individualized Multi-Channel Campagne at #XUG15EU for all attendees and partners. Created ©2015 by Prindoz, Lübeck/Germany via XMPIE Software Solutions.


“WIE ERREICHT MAN OHNE STREUVERLUSTE EINE ORGANISCHE REICHWEITE VON ÜBER 1,5 MILLIONEN TWITTER-VIEWS INNERHALB WENIGER STUNDEN? — DURCH MULTICHANNEL INNOVATION!” —Andreas Weber

CHAPEAU! — Hut ab! Das gesamte Organisations-Team der XMPie User Group (XUG), insbesondere XUG Board Member Christian Kopocz, haben einen sensationellen Job gemacht. Fast aus dem Stand heraus, innerhalb von weniger als 10 Wochen, konnte eine neue, internationale Konferenz aus der Taufe gehoben werden. Das anspruchsvolle und in seiner Weise neuartige Thema lautete: “Multichannel Innovation”. 

Über 130 Teilnehmer aus 17 Ländern kamen (trotz Pfingstferienzeit!) am 26. Mai 2015 nach Berlin, einem Zentrum der Start-up- und Innovationsszene. Namhafte Partner unterstützten und präsentierten in Fachvorträgen und Demos, wie man analog, online und mobil alle Register zieht. Vorausgegangen war eine umfangreiche, hoch wirksame Multichannel-Kampagne, die Christian Kopocz mit seiner Firma Prindoz, Lübeck, per Print, Purl, Online-Marketing und vor allem Social Media realisierte. Auch persönliche Kontakte fanden länder- und kontinentübergreifend statt. Die Teilnehmer wurden am Konferenztag mit individualisierten Drucksachen ausgestattet, u.a. in Form eines auf edlen Materialien gedruckten Event-Books. Eine personalisierte Website erlaubte ganz individuell auch online das Programm zu verfolgen und per Voting die Vorträge und Sessions zu bewerten, wovon  rund die Hälfte der Teilnehmer Gebrauch machte.

Flankierend wurde per Social Media die Veranstaltung vorbereitet, aufbereitet und nachbearbeitet. Im Team mit dem XUG15EU-Partner Value Communication AG wurde mit Christian Kopocz ein Szenario entwickelt und realisiert, das vor allem auf Twitter setzte, im Verbund mit Facebook, LinkedIn und XING. Das Ergebnis ist atemberaubend:

  • In etwas über 48 Stunden — vom Vorabend der #XUG15EU bis zum Tag danach — wurden alleine per Twitter eine Total Reach von über 1,5 MILLIONEN aufgebaut. Am Eventtag selbst wurde die Millionengrenze fast schon überschritten. Hinweis: Das alles ohne Werbegelder, also per organischem Reichweitenaufbau.
  • Darin enthalten waren über 253.000 Unique Reachs.
  • 980 Posts wurden erstellt, um die Konferenz zu kommentieren, die wichtigsten Ergebnisse und Erkenntnisse zu erfassen und zu teilen.
  • Die Beteiligung der anwesenden Konferenzteilnehmer war sehr hoch: Über 30 % posteten aktiv, über 80 % teilten die Posts und haben so ihre spezifische Netzwerke eingebunden. Und 100 % der Organisatoren und Partner schickten Posts und Re-Tweets rund um den Globus.
  • Am Tag nach der Konferenz resümierten zudem noch sehenswerte Storify-Zusammenfassungen sowie Blogposts die Ergebnisse.
  • Auch journalistisch tat sich einiges. Das im DACH-Raum führende 4c-Magazin, Wien, übermittelte mit persönlichem Anschreiben von Chefredakteur Martin Schwarz seine exklusive Print-Deutschlandausgabe und präsentierte vor Konferenz-Beginn ein Interview mit Christian Kopocz. Live wurde vor Ort vom Londoner Output Magazin online berichtet (per Blogpost und Online-Newsletter an über 20.000 Subskribenten); Chefredakteur James Matthews-Paul war eigens angereist und konnte seine exklusiv für die Teilnehmer digital gedruckte Spezial-Edition, Output One, an die Konferenzteilnehmer übergeben. Der Fachblog ValueTrendRadar von Andreas Weber hatte zuvor über einige Wochen Interviews und Kommentare publiziert und sogar Vortragsthemen “anmoderiert” und in Echtzeit dokumentiert (mit tausenden Viewers aus mehr als 40 Ländern).

“Alles in allem lässt sich sagen: Das, was wir gemeinsam erreicht haben, stellt nicht nur für uns als XMPie User Group, sondern für alle Innovations-interessierten Profis der Kommunikations-Branche einen Meilenstein dar”, resümiert Christian Kopocz. Und ergänzt: “Das ist nur gelungen, weil wir praktizieren, was wir predigen. Und weil es uns gelingt, auch bei neuen und bisweilen äußerst komplexen Themenstellungen, die Multichannel Innovation prägen, auf höchstem Niveau nicht nur zu informieren, sondern zu motivieren und zu begeistern.”

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© 2015 by Christian Kopocz, Prindoz, Lübeck/Germany.

Entsprechend liegt der Wert all dieser Kommunikationserfolge im maximalen Interaktionsgrad der Teilnehmer, der Redner, der Partner sowie der Mediatoren, die per Social Media involviert waren. Es zeigt sich vor allem, dass man B2B-Themen sinnvoll popularisierien kann. Und das nicht nur als Einmalaktion im Sekundentakt, sondern dauerhaft. Denn alle diese Inhalte und Botschaften sind auch noch vorhanden (und neuerdings als Twitter-News per Google indiziert), wenn die Konferenz zu Ende ist. Übrigens: Nach dem Spiel ist vor dem Spiel! Vom 25. bis 28. Oktober 2015 findet die amerikanische XUG-Konferenz in Miami, Florida, statt. Dabei sein lohnt sich. So oder so!

Nachlese: Die auf der #XUG15 EU im Schlussvortrag und bei der Panneldiskussion dargelegten Thesen und Erkenntnisse haben sich in vollem Umfang bestätigt. Die Kernaspekte sind:

  1. Multi-Channel Innovation bedingt: “Discover. Watch. Love. Share. Talk about it!”
  2. Multi-Channel Innovation setzt einen “Mind Shift” voraus: “It’s a disruptive lifestyle philosophy!”
  3. Multi-Channel Innovation verbindet und vereint Social/Smart Technologies und “Human-to-Human” Bedürfnisse. Denn: Bedürfnisse sind das Maß aller Dinge.

Zum Erstaunen der Teilnehmer wurde die Frage beantwortet, wer resp. welches Unternehmen wohl der “Global Leader” bei Multichannel Innovation sei… Nämlich Apple! Warum? Erstens, weil Steve Jobs Multichannel-konform das Paradigma prägte, dass Erfolg nur möglich ist, wenn die Digital Lifestyle-Erfahrung hundertprozentig in der Realität der Menschen ankommt. Und zweitens, weil Apple die besten Webservices und Online-Shops sowie die besten “realen” Flaggship-Stores bietet. Und fast “nebenbei” die besten Printanwendungen möglich macht — von AirPrint bis zu digital gedruckten iPhoto Books und vollendetem Packaging. Und das alle garniert mit einer aussergewöhnlichen Marktorientierung und herausragenden “Customer Experience”.

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