The status quo
Print in context with digital transformation
Much is mixed up or misrepresented in the discussions regarding “digital transformation” in the context of print. Success factors and new potentials are hardly achievable. At least, it certainly does not have to be mentioned that print production is a 100 percent data-driven and thus digital process, with constantly new and unique applications. But, where is the beef?
Challenge: Solutions available — and who knows?
Communication about a product is as important as the product or service itself.
What if there are highly complex technical solutions that could enable customers or customers’ customers to better manage and profit from the process of digital innovation and the necessary transformation?
Learn from communication errors
When it comes to understanding, informing, convincing, finding acceptance or even influencing opinions — be it employees, customers, potential customers, shareholders or even the media for the public — all of us obviously did not everything right but probably too much wrong.
Current sales figures and stock market prices on a low/declining level speak for itself.
The solution: #Think!Paper
Based on an exchange of views, knowledge and experience, we have developed an innovative approach to business communication, which itself is the best example of innovation and transformation.
While the well-known form of the static ’White Paper’ points out problems in the existing and designs possible solutions, the newly developed format of the #Think!Paper offers a dynamic form of expert communication via conversation based on perpetuum mobile-effects:
We use our profound knowledge to gain insights in an ongoing dialogue, to question things wisely, and to clarify in dialogue with others. Transformation can only succeed if we align communication with human-to-human relationships.
How does it work?
Think!Paper appears as a novel, cross-media, interactive publication designed as a sequel and compatible with the essence of transformation: research, analysis, assessment, insights and recommendations are always in flux.
Updates will be done by the publishers / authors in the team with selected-qualified partners as contributors.
In addition to a strong social media presence, the centerpiece is the ValueBlog, with excerpts appearing in the DRUCKMARKT (PDF magazines and print editions). As a special edition of the DRUCKMARKT collections, the Think!Paper is available to partners and subscribers for individual use.
Selected partners are actively involved and part of the conversation: Technology manufacturers and users who demonstrably contribute to the transformation of and with print for the digital age.
Together we reduce complexity and create clarity — promised!
The most important topics at a glance:
- What is actually meant by “digital transformation”?
- What role does print play?
- Which benefits are available?
- Where do we stand (Best Practice)?
- Where do we have to go (Strategy & Outlook)?
Start: August 2018 — Destination: #drupa2020
Further information and contact
We would be happy to talk to you specifically about how you / your company can contribute and participate.
Andreas Weber as coordinator can be reached via:
Or via LinkedIn.