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ThinkPaper Wortbild PRINT

 

By Andreas Weber, Head of Value  |  German Version

With regard to dramatically falling stock market prices: Are printing press manufacturers and, with them, the printers (once again) in a deep crisis? The answer is “no, but …” — because the most sensitive thing is that the structural change in the print media business has a deeper impact than previously thought. And most underestimated that.

Status quo: Nothing goes any further!

  1. The vast majority of printers and their suppliers can no longer produce organic growth.
  2. Cost-cutting measures are largely exploited resp. certainly not a guarantee of success in the long run.
  3. The tried and tested measures for the industry in critical situations — the switch to new technologies for print media production (eg inkjet printing) — does not pull anymore, as it has not really got going for years and therefore only looks like a drop in the bucket.
  4. Last but not least, according to the feedback from the audience: media-effective, public events such as press conferences at trade shows or financial press conferences are usually completely overcrowded, dripping and riddled with insider details that prevent them from gaining an eye for the essentials.

Are ad hoc measures still possible? Yes and no. — Too much has to change fundamentally, as the valuable #Think!Paper expert analysis shows. Over the past eight days, leading minds from Europe and America have come to the heart of their assessment of the future of print. Tenor: Print has a future and fits perfectly into the digital age. Provided the business philosophy is radically refurbished and new go-to-market strategies and implementation solutions are found accordingly

 


If you want to know how this affects suppliers, read the #Subscription blog in an interview with Dr. Ulrich Hermann, Chief Digital Officer of Heidelberger Druckmaschinen AG: “Subscription & Print: Insights, Developments and Market Scenario”.


 

Thanks to Fraser Church from the UK, the most important finding for print shops is that the industry actually has the best chance. Because print as a medium delivers through its outstanding core properties — Trust and Value – exactly what print companies and their suppliers have to use and assert.

This is best achieved through exemplary multichannel marketing campaigns designed for conversations, which make print appear brilliant in networked communication scenarios. — But far from that there is nothing to see. Functioning genre marketing has always been foreign to the industry! Everyone always cooks their own soup. Pity!


 

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Further reading

The current and exclusive #Think!Paper expert analyzes in the form of short interviews at a glance: 

Rüdiger Maaß: Put the strengths of print in the right place!

Fraser Church: „Use print when you need something considered or need to promote trust and value!

Hamilton Costa: „Print is not a common thing anymore! But it’s still relevant!“

Peter Gunning: „Print creates an unspoken trust!“

François Martin: „Print will remain but it will never be what it was!“

Jeroen van Druenen: „Print is always the start of a good conversation“

Bernhard Cantzler: „Print is a natural ’digital detox’ and helps deeper thinking!“

Morten B. Reitoft: „Print has a way higher impact than mobile and web!“

 


 

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#Think!Paper — the key facts at a glance

What we do
We evaluate and profile print and its proponents as an effective driving force for transformation – across all industries!

Our mission
We show, first and foremost, that print is by no means driftwood in an ocean of transformation (with Titanic-style effects) but rather a solid anchor for the ‘tsunamis in our heads’!

Our USP

  • We are bringing together the brightest minds to form interdisciplinary #Think!Teams with a global outlook.
  • We are building up the finest pool of expertise with a clear focus on interaction, discourse, customer experience and sustainable conversations.
  • We are reinforcing the bedrock of any successful ‘digital’ transformation – proficient, dynamic and meaningful communication.

Benefits for our partners
We help our partners make new and market-relevant discoveries that inspire them and inject new energy into their development.

 


 

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ThinkPpaer Key Visual Blog Post.001

#Think!Paper the key facts at a glance

What we do
We evaluate and profile print and its proponents as an effective driving force for transformation – across all industries!

Our mission
We show, first and foremost, that print is by no means driftwood in an ocean of transformation (with Titanic-style effects) but rather a solid anchor for the ‘tsunamis in our heads’!

Our USP

  • We are bringing together the brightest minds to form interdisciplinary #Think!Teams with a global outlook. 
  • We are building up the finest pool of expertise with a clear focus on interaction, discourse, customer experience and sustainable conversations.
  • We are reinforcing the bedrock of any successful ‘digital’ transformation – proficient, dynamic and meaningful communication.

Benefits for our partners
We help our partners make new and market-relevant discoveries that inspire them and inject new energy into their development.

 


German Version

The status quo

Print in context with digital transformation

Much is mixed up or misrepresented in the discussions regarding “digital transformation” in the context of print. Success factors and new potentials are hardly achievable. At least, it certainly does not have to be mentioned that print production is a 100 percent data-driven and thus digital process, with constantly new and unique applications. But, where is the beef?

Challenge: Solutions available — and who knows?

Communication about a product is as important as the product or service itself.

What if there are highly complex technical solutions that could enable customers or customers’ customers to better manage and profit from the process of digital innovation and the necessary transformation?

Learn from communication errors

When it comes to understanding, informing, convincing, finding acceptance or even influencing opinions — be it employees, customers, potential customers, shareholders or even the media for the public — all of us obviously did not everything right but probably too much wrong.

Current sales figures and stock market prices on a low/declining level speak for itself.

01-ThinkPaper Handout

The solution: #Think!Paper

Based on an exchange of views, knowledge and experience, we have developed an innovative approach to business communication, which itself is the best example of innovation and transformation.

While the well-known form of the static ’White Paper’ points out problems in the existing and designs possible solutions, the newly developed format of the #Think!Paper offers a dynamic form of expert communication via conversation based on perpetuum mobile-effects:

We use our profound knowledge to gain insights in an ongoing dialogue, to question things wisely, and to clarify in dialogue with others. Transformation can only succeed if we align communication with human-to-human relationships.

How does it work?

Think!Paper appears as a novel, cross-media, interactive publication designed as a sequel and compatible with the essence of transformation: research, analysis, assessment, insights and recommendations are always in flux.

Updates will be done by the publishers / authors in the team with selected-qualified partners as contributors.

In addition to a strong social media presence, the centerpiece is the ValueBlog, with excerpts appearing in the DRUCKMARKT (PDF magazines and print editions). As a special edition of the DRUCKMARKT collections, the Think!Paper is available to partners and subscribers for individual use.

Selected partners are actively involved and part of the conversation: Technology manufacturers and users who demonstrably contribute to the transformation of and with print for the digital age.

Together we reduce complexity and create clarity — promised!

The most important topics at a glance:

  • What is actually meant by “digital transformation”?
  • What role does print play?
  • Which benefits are available?
  • Where do we stand (Best Practice)?
  • Where do we have to go (Strategy & Outlook)?

Start: August 2018 — Destination: #drupa2020


 

 


Andreas_Nico

The publisher and author team: Andreas Weber, Head of Value, and Klaus-Peter Nicolay, publisher DRUCKMARKT.

 


Further information and contact

We would be happy to talk to you specifically about how you / your company can contribute and participate.

Andreas Weber as coordinator can be reached via:

Mail: zeitenwende007(at)gmail.com

Or via LinkedIn.

 


Read as well #Think!Paper — Edition 1, Volume 1: Print for the Digital Age

#Think!Paper #PDA Sommer Weber.001

 


 

Value Publishing Mike Hilton 2017 #influenceb2b.001

 

Graphic Repro On-line News to Friday 20 October 2017

 

Welcome to this week’s roundup of 25 news items (actually 36 if you count the InPrint collection of 12 on Wednesday all rolled into one). You’ll also find Laurel Brunner’s Verdigris Blog titled Eco-nomy’, which this week looks at how the marriage of ecology and economics is becoming increasingly obvious and necessary for business. As a result, developers are constantly moving to offer technologies that reduce product life cycle footprints, as well as perform more efficiently for their customers. Then we have Andreas Weber back in Online Features with his latest piece: #InfluenceB2B — Transformation for the Digital Age. Please don’t miss them.

Good news this week has been rather difficult to come by at times, after last week’s multiple events which gave it a welcome boost. However, there have been some interesting announcements and developments. Heidelberg led the headlines on Monday as it successfully recertified all of its worldwide locations to ISO 9001 and ISO 14001 for quality and environmental management; while Xeikon has discontinued development of its Trillium liquid toner programme announced at drupa last year. On Tuesday, Ricoh South Africa took the lead with digitalisation in the fore at its new demo facility in Johannesburg; and on Wednesday, InPrint news took the first three spots for a dozen of its exhibitors, including Heidelberg with personalisation as a megatrend, as it prepares to showcase its digital 4D printing solutions for the automotive industry; and then we h ad Sun Chemical on Friday, which also announced its IPEX offerings the day prior.

On Thursday, Smithers Pira brought Heidelberg back into the lead, following its most recent report on leading makes of second-hand presses, which reveals that Heidelberg presses are the most productive in the industry – up to a staggering 66% more productive – producing the lowest cost per sheet. The report is available to download from a link in the article, so you can see for yourself. And to round off the week on Friday, Canon Europe has achieved Greenguard Gold Certification from UL Environment for its Océ Arizona UV inks and Océ Colorado UVgel inks.

You’ll find quite a mixed bag of news in addition to the above if you check out the headlines carefully, including more post-Labelexpo successes from Mouvent, and MPS; as well as post World Publishing Expo from Kodak, which debuted new News CTP offerings, improved newspaper plates and its high-speed inkjet additions for newspaper presses.

Sales and installations this week include Ultragraph with Versafire CP from Heidelberg UK; while Gotha Druck und Verpackung in Günthersleben-Wechmar, Germany, has chosen a Goss Sunday 5000. On Tuesday, Hopkins Printing in Columbus, Ohio has increased productivity by 30% with a new Stahlfolder TH 82-P with pallet feeder; and Dome in Sacramento, California has undertaken a multimillion-dollar investment in a Koenig & Bauer Rapida 106 and Rapida 205; while six months on from its Jet Press 720S installation, Kingfisher Press in the UK confirms its progress. On Wednesday, Polish commercial printer BZGraf continues its modernisation with a new eight-colour Rapida 106 perfector from Koenig & Bauer. Thursday saw LR Medienverlag und Druckerei in Cottbus, eastern Germany invest in a FlexLiner inserting system from Muller Martini; and on Friday MP S celebrates the double sale of its hybrid EF Symjet press at Labelexpo in Brussels; and last but not least, Rengel Printing in St Cloud, Minnesota has more than doubled output following installation of a new Speedmaster SX 52 with coater.

What else? New kit from Duplo UK on Tuesday as it adds Esper direct mail solutions to its other brands portfolio; and a tailender from Manroland Web Systems on Thursday, as its introduced MainPad as its new mobile service and maintenance tablet at WPE in Berlin.

That’s all until next time.
My best regards

Mike Hilton

 


 

 


e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and our drupa Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides an overview of the week’s news each weekend. 


Headline News


Almost 30,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation pages

 

drupa Banner 02



Week beginning Mon 16 October – the published date appears in article footline

Monday
Heidelberg locations worldwide recertified to ISO

Heidelberg successfully recertified to ISO 9001 and ISO 14001 for quality and environmental management… 

Xeikon terminates Trillium liquid toner programme
First demonstrated at drupa 2016, the technology has encountered several challenges in bringing it to market commercially… 

Sign & Digital UK back at the NEC next year
New visitor research inspires growth for Sign & Digital UK, returning to the NEC, Birmingham 24 to 26 April 2018… 

Ultragraph opens up new business with a Versafire CP
Ultragraph has replaced a HP Indigo 5600 with a Versafire CP from Heidelberg UK and is winning new business… 

Sunday 5000 press scheduled for Gotha Druck in 2018
Gotha Druck und Verpackung in Günthersleben-Wechmar, Germany, chooses Goss Sunday 5000 to expand portfolio… 

Tuesday
Ricoh SA offers a window into the digitalised future

Ricoh SA has created a new demo facility at its Linbro Business Park offices in Johannesburg, South Africa to provide a window into the digitalised office of the future… 

Hopkins increases productivity with Stahlfolder TH 82-P
Hopkins Printing in Columbus, Ohio increases productivity by 30% with new Stahlfolder TH 82-P pallet feeder… 

Dome Sacramento chooses two Koenig & Bauer presses
Multimillion-dollar investment in Rapida 106 and Rapida 205 sends strong message of momentous growth strategy… 

Kingfisher Press’s Jet Press 720S provides growth
Six months on from Jet Press 720S installation, Kingfisher Press adds new customers and boosts revenue… 

Duplo expands direct mail solutions portfolio
Duplo expands direct mail portfolio with Esper DM-230V Pro Collator and the DM Mini Collation system…

Wednesday
InPrint 2017 Exhibitors’ top stories
Announcements for InPrint in Munich from Bochonow Maschinenbau Polar UV, ColorGATE. Fujifilm UK, Gardner Denver Thomas, GEW, Heidelberg, Dr. Hönle, Hymmen, Memcon, Ushio Europe, Wemhöner Surface Technologies, and EPS with Xaar… 

Heidelberg 4D printing solutions at InPrint 2017
Personalisation as a megatrend – Heidelberg showcasing digital printing solutions for the automotive industry… 

Tonejet direct-to-can at InPrint Munich 2017
Tonejet brings direct-to-can electro-static drop-on-demand digital printing to InPrint Munich, from 14 – 16 November… 

Game changing Mouvent impresses at Labelexpo 2017
Mouvent enjoys sensational debut at Labelexpo 2017 with its groundbreaking digital print innovations… 

Rapida 106 8-colour for Bialostockie Zaklady Graficzne
Polish commercial printer BZGraf continues modernisation with new eight-colour Rapida 106 perfector from Koenig & Bauer… 

Thursday
Heidelberg up to 66% more productive: Smithers Pira
New report from Smithers Pira reveals Heidelberg presses are most productive in the industry and produce lowest cost per sheet… 

Kodak’s extended News CTP portfolio and more at WPE
Kodak helps newspapers achieve more productivity, cost benefits and sustainability at IFRA World Publishing Expo 2017… 

The Manroland Web Systems’ MainPad
Manroland Web Maintellisense takes the next step, with MainPad as its new mobile service and maintenance tablet… 

Sun Chemical offers brighter ideas for low-energy printing
At IPEX 2017, Sun Chemical to present latest innovations for sheetfed commercial and packaging and narrow web label markets… 

A leap ahead with the Muller Martini FlexLiner
LR Medienverlag und Druckerei in Cottbus, eastern Germany, has invested in a cost-cutting FlexLiner inserting system… 

Friday    
Canon Achieves UL Greenguard Gold Certification
Canon Europe achieves Greenguard Gold Certification from UL Environment for Océ Arizona UV and Colorado UVgel inks… 

#InfluenceB2B Transformation for the Digital Age
#InfluenceB2B programme leads from innovation to transformation! By Andreas Weber, Head of Value… 

MPS reports highly successful Labelexpo Europe
MPS launches real-time ‘talk to me’ connectivity platform and celebrates double sale of its hybrid EF SYMJET at Labelexpo 2017… 

Sun Chemical’s unique product range at InPrint 2017
Sun Chemical demonstrates the breadth of its capability in Industrial print applications at InPrint 2017 in Munich… 

Rengel adds new Speedmaster SX 52 with Prinect
Rengel Printing more than doubles output following installation of a new Speedmaster SX 52 with coater… 

The lead articles from a week last Friday…

Muller Martini at the WAN Ifra WPE in Berlin

Exciting look into the mailroom with a pair of VR glasses… 

The success of the Manroland e:line family continues
Styria Media Group and Vorländer have decided for a series of the new Manroland Web Systems newspaper printing class… 

GraphicRepro.Net e-News  
(ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Visit the Heidelberg Website for more information.

 




drupa 2020 
(drupa), the international flagship fair of the printing and media industry. Visit the drupa 2020 Website.You can also visit blog.drupa.comfor the latest industry news and developments.

 

Online Feature articles 2017
Only 49 articles last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 in 2015, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

VaueDialogue 2017

#InfluenceB2B Transformation for the Digital Age
#InfluenceB2B programme leads from innovation to transformation! By Andreas Weber, Head of Value…

Previous…      ValueDialog: Transformation hits Print Technology + Innovation
Heidelberg verified at the International Motor Show in Frankfurt, #IAA2017 what Dr. Ulrich Hermann pointed out in the ValueDialog:…

Online Features Sep/Oct Chapter 07

Heidelberg 4D printing solutions at InPrint 2017 Munich
Personalisation as a megatrend – Heidelberg showcasing digital printing solutions for the automotive industry…

Previous…      Every second counts at FLYERALARM
Rapida 145: Complete job changes in just two minutes…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Eco-nomy
The weekly Verdigris blog by Laurel Brunner – Mon 16 Oct

Previous…      LED Fever
The weekly Verdigris blog by Laurel Brunner – Mon 09 Sep

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf in 2017 and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… just scroll down to view each Chapter

News from Messe Düsseldorf 2017

Previous…   
  Intelligent Printing in Focus
All in Print China to be staged at the new International Expo Center in Shanghai from 24 to 28 October 2018…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line is supported and sponsored by: 
Drupa 2020,  
 Heidelberger Druckmaschinen AG, and Kemtek Imaging Systems

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:
http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is compiled and published by Mike Hilton ,graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

 


 

value-publishing-mike-hilton-2017-001

To keep informed follow on Twitter via hashtag #hid17.

 

Graphic Repro On-line News Review to Friday 20 January 2017

Welcome to this week’s news roundup of 20 of the best received during the past seven days, as well as the latest Verdigris Environmental Blog from Laurel Brunner, and the two very latest Wild Format Technology Guides from Digital Dots, bringing the total in this new series to 19.
You’ll find a number of superb sales and recent intallations among this week’s posts for leading technology from Ricoh in the UK; Heidelberg in North America; from Fujifilm with Inca Digital in Johannesburg, South Africa; KBA in the United States; EFI in both Spain and Israel; IFS with Foliant in the UK; Edale in Thailand; and MPS with its first Domino-powered Hybrid narrow web press in North America.
Event news this week came from this year’s sell-out EFI Connect customer event in Las Vegas on Wednesday, Thursday and Friday; with upcoming event news from Heidelberg for its participation in PrintWeekLive! In the UK which takes place from 8 – 9 March; and from Ricoh Europe on Friday, with its plans for Hunkeler Innovationdays in Lucerne next month.
New kit this week from Intec, Zund and Drytac on Monday; from Canon with three new MFP devices on Wednesday; and from Komori on Thursday with its very latest Lithrone press, which it describes as the ultimate one-pass double-sided printing press to meet the most demanding requirements.
The tailender is from Sappi and Felix Schoeller, who jointly announced on Thursday they are to develop sustainable packaging solutions by combining their unique core competencies.

That’s it until next time.

My best regards,
Mike Hilton
 

bildschirmfoto-2017-01-23-um-09-19-37

EFI Connect was a big success. Read more.

e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and Wild Format Technology Guides from Digital Dots, and our Drupa and Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides a weekly overview and listing of all news added to the site in the prior week. 

Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news page

Week beginning Mon 16 January – actual date published also appears in article footline

Monday
New Intec CS3000 model launched today
Intec enhances ColorSplash digital imaging range with new CS3000 with affordability in mind for lower volume users…

Hubergroup develops MGA Natura sheetfed ink series
The fast-setting ink series is ideal for high-volume printing of food packaging and fast post-print processing…

Zünd adds more powerful, versatile, automated router
With the high-powered RM-L router option, Zünd brings to market a robust new 3.6kW routing solution…

Drytac announces new Polar Carpet film for graphics
Create ‘Slip Certified’ slip resistant short-term graphics for short pile carpets with Drytac’s Polar Carpet film…

Tuesday
Advantage Ricoh in digital colour printing stakes
ADP has swopped Xerox for Ricoh and it is thumbs up for the C9110 from the Dorchester UK printer. By Gareth Ward…

Classic Open House for Heidelberg’s classic X-Press
Open House at Classic Litho + Design, Inc. showcases cost-effective benefits of high-spec Heidelberg Speedmaster CD 102…

Pureprint has fast turnaround work covered with Foliant
IFS-supplied Foliant Taurus Laminator supports demand for 24-hour delivery at Pureprint Group in the UK…

Edale eight-colour press for EVA in Thailand
EVA Enterprise in Bangkok, Thailand, returns to Edale to invest in full UV FL3 eight-colour label printing press…

Wednesday
Fujifilm and USS Graphics: A South African success story
Full-service South African commercial printer strengthens its Fujifilm partnership with second Inca Digital Onset in two years…

Heidelberg digital and litho live at PrintWeekLive!
Under the banner Simply Smart there will be a Press Center XL 2 and Versafire CV five-colour B3 digital press; with Anthony Thirlby representing Heidelberg on the discussion panel…

EFI Connect once again reached sell-out capacity
Global EFI customers from 37 nations jumpstart their business opportunities in 2017 at sold-out Connect conference…

Canon announces three new imageRunner Advance MFPs
New Canon multi-function printer series designed to meet the demands of today’s modern office environments…

Thursday
Sappi Europe and Felix Schoeller Group to collaborate
Sappi and Felix Schoeller to jointly develop sustainable packaging solutions by combining their unique core competencies…

Komori announces Lithrone GX44RP debut
Komori has developed the ultimate one-pass double-sided printing press to meet the most demanding requirements…

First EFI Nozomi C18000 for Hinojosa in Spain
Hinojosa selected for first worldwide installation of EFI’s Nozomi C18000 single-pass LED inkjet corrugated board press…

MPS EF SYMJET hybrid press first for North America
Meyers is first in North America to purchase the MPS EF SYMJET digital UV inkjet label press powered by Domino…

Friday
Ricoh at Hunkeler Innovationdays 2017 in Lucerne
Ricoh to focus on end-to-end workflow with Ricoh Pro VC60000; and Pro C9100 at Hunkeler Innovationdays in February…

Premier boosts productivity with Promatrix 106 CS
Premier Folding Carton in Cincinnati reaping the benefits of Heidelberg’s Promatrix 106 CS die-cutting machine…

El Paso Paper Box adds KBA Rapida 106 seven-colour
Texas firm differentiates itself with perfecting, full inline UV, upgraded quality controls, and faster productivity…

Campus Digital Imaging adds EFI Vutek 3r LED printer
Newly launched roll-to-roll model replaces three printers, improving throughput and enabling same-day delivery for Israeli firm…

A couple of the key articles from last week… 

Xaar signs piezo inkjet printhead partnership with Xerox
Xaar has signed an agreement with Xerox Corporation to partner for bulk piezo inkjet printhead production…

Ricoh achieves BPIF ISO 12647 certification
Ricoh UK Products Ltd achieves world’s first UKAS accredited ISO 12647 certification for a digital press manufacturer…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, folding and finishing, and consumables. with offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2020 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’. Visit the drupa 2020 Website.You should also visit blog.drupa.comfor the very latest industry news and developments.

Online Feature articles 2014 – 2017
Only 49 articles for last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 last year, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

Online Features Nov/Dec Chapter 08

Previous…   
Improving colour across suppliers
Colour is an integral part of every product we see and touch, and it elicits an emotional response. By Shoshana Burgett, director of corporate strategy for X-Rite Pantone…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Trumping the Paris Agreement
The weekly Verdigris blog by Laurel Brunner – Fri 20 Jan

Previous…   
Packaging Technology Cuts Emissions
The weekly Verdigris blog by Laurel Brunner – Fri 13 Jan

Technology Guides – from Digital Dots

Technology Guides for Wild Format 2016 – 2017
This is the brand new series for 2016 – 2017. The first 18 can now be found in this special section in the Index on our Website Home Page. All have illustrated PDFs to download.

No 19 – Installation Basics for Wide Format Projects
Have you ever heard that print is dead? Well, if you have, I’m sure you disagree, especially when we look at the development of digitally printed options. By Paul Lindström

No 18 – Machine Head
Investing in the right wide format equipment is paramount for any digital print provider. With options more diversified than ever, just how do you find out which machine will really rock your shop? By Sonja Angerer…

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… but you must scroll down to view each Chapter and its content when you visit the Newsroom

News from Messe Düsseldorf 2016 – 2017

Previous…   
Messe Düsseldorf to reconstruct Southern Section
Plans for the reconstruction of the South Entrance and Halls 1 + 2 in a EUR 140m investment approved for completion in 2019…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line Website is supported and sponsored by: 

Canon SA, Screen Europe,  Drupa 2020,  Esko,   Heidelberger Druckmaschinen AG, Kemtek Imaging Systems,  Leonhard Kurz Stiftung, Manroland Web Systems GmbH, Ricoh Europe, Sappi Limited  and UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

drupa Analyse Visuals ENG.001

Value Talk by Andreas Weber,
CEO Value Communication AG, Mainz
Photo/Graphics by Messe Düsseldorf
Painting of Johannes Gutenberg: Ying Lin-Sill, Mainz/Beijing

 

This report is important for you because it deals with crucial issues:

  • How to recognize relevant trends and developments at an early stage
  • How to change the public reception of the printing industry
  • How to move from old to new 

 

Introduction

In an email written on 24 October, 2010, Steve Jobs, legendary Apple CEO, put his finger on a crucial problem when he identified what he called the “innovation dilemma” and stated that adhering to old paradigms for too long can jeopardize entire companies. What does this imply for the traditional printing industry?  How can it make the leap from its established market into the new (digital) world? An exciting starting point for a new take on the next drupa trade show.

The dilemma: high innovative speed – middling adaptation rate

The innovation dilemma that bothered Steve Jobs at a time when Apple became one of the most valuable brands in the world, is already affecting the print industry – and its markets. Major flagship fairs such as the Print in Chicago and the IPEX, now in London, have fallen upon hard times. Fewer exhibitors, fewer visitors, less relevant public potential — despite the high innovative speed of the producers. The printing market and its customers seem reluctant to respond. Sluggish replacement investment and a general scepticism among German customers towards innovative products.  Messe Düsseldorf has therefore decided to explore new avenues in order to establish the drupa as the flagship fair for the global printing and paper industry. All the more reason to have a Value Talk in the interval between drupa 2012 and drupa 2016. Central question: Quo vadis, drupa?

“In turbulent times, a flagship fair like the drupa takes on a key role,“ Sabine Geldmann points out right at the start of our Value Talk. She was appointed drupa Director of Messe Düsseldorf at the beginning of 2012 and is responsible for the “Olympic Games of the printing and paper industry”. Her focus is not only on organising trade fairs, a skill which she learned from the bottom up. She also mines global visitor contacts and profiles for valuable market information. Since the beginning of 2014, information on global trends and intelligence on the industry are being documented by studies/reports. About 4,900 participants from three segments (Print Service Provider, Print Buyers, Suppliers) were selected, 2,600 of which are key executives from printing works, which is the main target group for now. The representative panel is comprised of members from 119 countries.

 

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Innovation is the key…
…and an important benefit for drupa preparations.

“As organisers of the drupa fair, our focus is on spotting new trends in order to identify solid quality developments on a global scale,“ Sabine Geldermann explains. The objective is not just to find a drupa concept and position that suits the market, but also to provide manufacturers with solid, topical facts, whether they attend as exhibitors or as visitors. The preliminaries were established in February 2014, when the drupa Global Trend Report was issued. Updates will be carried out at the end of every year until 2016. The Special Topical Focus will appear in the drupa Global Insights at six-monthly intervals. The results of these analyses will be widely distributed via digital channels such as social media, press mailing lists/specialist media, PDF summaries as web downloads and of course through word of mouth.

These trend studies and analyses are innovative because “by providing information they also allow additional in-depth analyses”, Sabine Geldermann explains. This is possible because of the unique data structures that distinguish different regions, countries, specific target group profiles, market segments and many more from each other.“ The main focus is on the situation in printing works.  Market trends can be identified and analysed with a quasi-microscopic view. National developments can be analysed in an international context – a major benefit as there are vast differences in the print business.

As expected, the results of the baseline measurement issued in the 1st drupa Global Trend Report are far from spectacular – apart from the prognosis that investments are on the increase. Many findings confirmed what was known already, be it from media reports or from several individual studies. However, Sabine Geldermann and her team are more interested in creating a complete picture from individual pieces of the puzzle and systematically updating this picture at regular intervals. With its sixty-year old tradition, the drupa provides sufficient material to act as a reliable market, economic and investment barometer – and deliver the latest trends in technology and application.

The agenda and activities of the drupa 2016 will be inspired by this exclusive compilation of market intelligence. “Because of structural changes and the ongoing market consolidation, we need to address not only our regular drupa audience but also find new target groups “, Sabine Geldermann explains. We need to act as a seismograph for these changes. In addition to printed publications, the digital communication channels provided by Messe Düsseldorf are of major importance for our publication efforts. The focus is on comprehensive interaction that yields measurable results after valid analysis. Because “we cannot know what we do not know”, the drupa needs to identify new target groups which are not or not fully informed about the technical benefits of current printing technology.

 

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The printing industry is facing one major challenge:
Lack of information 

Because the vast potential of printing technology is not known among key executives, it is not part of their “relevant set of options”. In fact, they often perceive the printing industry and printing works as anachronistic. There is a significant lack of knowledge among buyers and key executives from the marketing communication segment about the perfect interaction between printing, IT and web technology, (for example: the automated production of printed books from social media platforms). Only few people know that social media contents and printed media can be combined to create communication campaigns by means of digital printing.

Sabine Geldermann wants to change this by publicizing the relevant technical information in the drupa Global Insights Reports. Innovative application options for printed material in inter-media scenarios must be published and made popular in an informative manner: “There is a vast potential for innovation in printed communication. With new insights and information, we can determine how the printing segment is perceived“, Sabine Geldermann points out. These preliminary measures to make the drupa more relevant by inciting a cross-segmental discussion of new issues “beyond print” will substantially enhance to position of the drupa as an international flagship fair that acts as a beacon for the global market. Sabine Geldermann puts it in a nutshell: “We present the new technical options provided by the printing industry to a wider audience. There are so many innovative and important applications that involve printing technology which need to be pushed onto the international stage.”

 

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Exploring new avenues:
Communication on printing technology is as important as communication via print.

Would it not make sense to host a virtual drupa as an internet communication and market platform in addition to the real event? This question is of particular interest as every segment of the industry will benefit from innovations in the printing industry? There is much potential for optimisation in the printing industry and room for more communication – this is an excellent opportunity for the drupa! [See ValueCheck: Communication as a driving force for new business models].

Sabine Geldermann sees a special advantage in the fact that the products of the printing industry are widely used but also require a lot of information: printing works have an extremely heterogeneous customer base with very different target group profiles. The same applies to the service portfolio of printing works, which has to be highly innovative and specialised. The products of the printing industry will always be an indispensible and elementary part of our communication requirements, but printing service providers are no longer mere producers of printed matter, however they need to acquire better consultancy skills. Potential solutions include workflow architectures, variable data printing, finishing services, freight management/supply-chain services, response analysis and many more.

 

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The incredible service variety offered by the printing industry provides
major potential for the future!

Sabine Geldermann is not worried by the increasingly exacting requirements faced by her customers: “Promoting the variety of the printing industry provides an exciting range of options: there is an incredible range of communication services provided to all industrial segments by the printing industry, even beyond its value-added chain. The printing industry is by no means finished or one-dimensional; it is expanding into all different levels of day-to-day life and business.“ Messe Düsseldorf’s preparatory work in the run-up to the drupa 2016 focuses on relevant facts and information which will promote the industry and its services and improve its presence in the virtual market so that it can be found easily – everywhere in the world.

Sabine Geldermann explains the main objective of the drupa 2016 preparations: “We want to create publicity on the web by using devices such as blogs and effective tagging. This is the only way to draw the attention of new target groups to the important innovations provided by our exhibitors and their customers.“ A growing number of drupa exhibitors supports this approach to promote the awareness of the services provided by printing works among its customers. Agencies, marketing experts and brand companies are actually an important driving force and have to be involved more strongly. This means that all printing service providers that offer market-oriented, modern and networkable printing communication solutions must be easily found using Google. Descriptions and sampling of innovative applications during face-to-face presentations alone are not longer sufficient; the industry has to present or better still, permanently stage value enhancing factors and verifiable results in the media.

 

Our opinion 

Messe Düsseldorf has chosen a successful course which also benefits the printing industry: as flagship fair for the printing and paper industry, the drupa can only be successful and have a global effect if the issues and the exhibition agenda are perfectly synchronized with the specific situation of the visitors (and the exhibitors’ customers). The new trend analyses are an ideal communication tool for sustaining a qualified dialogue with market partners. Not only during the drupa but also in the run-up and in the wake of this major event!

One exciting challenge for the drupa 2016 is certainly its approach to the vast and ongoing structural changes in the printing market. After an extended pit stop, market leader Heidelberger Druckmaschinen will now present its new digital strategy. This will benefit the entire industry. [See Value Analysis on Heidelberg Digital Sneak Peek, April 2014]

The printing industry has to think far outside the box. Many new businesses and companies that moved into the field from a different segment, e.g. those who deal with high-performance inkjet and/or variable data printing for industrial production, with organics or 3D/4D printing, cannot be counted as part of the printing segment in the strictest sense. But it is important to note: Effective communication about printing issues is necessary and the innovation-driven business of printing service providers must be publicized in order to create sufficient demand.

 

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At a glance:
drupa Global Trends – Results from February 2014

Despite national differences, the “drupa Global Trends Report” reveals substantial – and sometimes even surprising – trends and insights, which affect all economic regions and printing-related segments (publishing, packaging, commercial). As expected, the report confirmed the presumption that the global printing industry is still undergoing structural changes, which is documented by rising costs, price deterioration and shrinking margins. But even more significant are the study’s three central findings:

  • There are clear signals for an economic upturn: over the next twelve months, all areas of the global printing industry, be it commercial, publishing or packaging, will make substantial investments. In the industrialized nations, the driving factors for this investment are the need for more efficiency and the introduction of new services. In this area, the US printing industry seems to have a certain leadership role or acts as a model. In emerging nations however, the investments are driven by the order volume.
  • The printing industry is changing from a product- or technology-driven to a service-driven industry. The latest trends are new solutions and business models that accommodate customer requirements.
  • As expected, digital printing plays a major role in the technology mix that is used by the printing industry. A total of 65 % of all printing service providers operate conventional as well as digital production. More than 30 % of commercial printers generate one fourth of their profit margin with digital printing services. But conventional printing (especially sheet offset) remains to be an important cornerstone for the industry. This is reflected by the reported investment intentions: in 2014, a total of 29% of all printing service providers want to invest in the area of sheet offset.

Source and more information

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