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Graphic Repro On-line News Review to Friday 27 May 2016

Welcome to another roundup of 38 news highlights for the past week together with another 24 new articles pre-drupa articles from Exhibitors, bringing the total so far to around 238; plus a further 61 from Messe Dusseldorf, along with 10 Expert Articles from ten of the world’s leading graphic arts-related editors and journalists, and ten drupa ante portas Blogs from Andreas Weber in Mainz.

I wasn’t going to send another e-News before drupa, which opens its doors next Tuesday, with now less than four days to go to the world’s biggest event this year, but so many really excellent news articles and important announcements came in, I just had to. Hence my reason for sending it today, as I shall already be in drupacity Düsseldorf on Monday, preparing for the pre-show press conferences. As one of drupa’s Media Partners for this year’s event, we will obviously try to bring you as much post-show news as possible – but only after the show finishes.

Key news leaders this week include KBA on Monday, as it announced plans to takeover die-cutter manufacturer Iberica AG S.A. in Barcelona. Spain. A second article from KBA announced its surprise partnership with Xerox, which will see a first-of-Its-kind 1060mm sheetfed press – that’s digital – using Impika inkjet on a Rapida platform, debuted at drupa next week.

On Tuesday Leonhard Kurz led with its plans to add a transfer unit with inkjet technology to its product line for digital print finishing; the DM Liner UV, and to be debuted at drupa in three Halls. On Wednesday we had Heidelberg and Masterwork announce the new Masterwork postpress products for packaging and commercial printers to be launched at drupa 2016 in Hall 1.

Thursday saw Manroland Web Systems lead, as it prepares to welcome customers and other visitors to its stand in Hall 14. While on Friday (today) UPM-Kymmene Corporation announced that it is proceeding with its plan announced last December, to change its corporate structure in Finland; but there’s lots more if you check them out carefully as you scroll down.

Some magnificent sales and installations this week included KBA on Thursday, as B&K Offsetdruck in Germany orders a further Compacta C16 16pp commercial web press; while Precision Printing in the UK has upgraded its Horizon StitchLiner to a new 5500 system. On Friday, German web-to-print giant, PosterXXL became the first in Europe to invest in two Jet Press 720S B2 digital inkjet presses from Fujifilm; while Garvey Group West in the United States has added its third Rapida 205 large-format six-colour press at its Los Angeles facility. Packaging printer Cartotecnica Jesina in Ancona Province in Italy, has added its second six-colour large-format Roland 900 from Manroland Sheetfed; while TRESU has received an order from WestRock in the US for an eight-colour hybrid Flexo Innovator press to be installed later this year.

Please check out the rest carefully as there really are some good articles and announcements this week, including my choice of tailender (Tuesday), which goes to the House of Besserat de Bellefon, which has chosen Sappi’s ultra-bright white Algro Design carton board to showcase its iconic Champagne.

That’s all until next time, which will definitely be after drupa when things will eventually get back to normal again. I hope you find more of interest among the links below.
With my best regards, 
Mike Hilton 

 

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site.



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 23 May…   
KBA plans takeover of die-cutter manufacturer Iberica
Portfolio expansion in growth market packaging with the takeover of Iberica AG S.A. in Barcelona. Spain…

KBA Rapida platform integrated with Xerox Impika inkjet
KBA and Xerox partnership to target folding carton market with first-of-Its-kind 1060mm sheetfed press – that’s digital…

Heidelberg announces successful collaboration with PTC
Heidelberg invests in PTC cloud-based service solutions to take its digitisation to the next level…

drupa ante portas: Focus Packaging – Selling is everything!
More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. By Andreas Weber…

Enfocus at drupa: Disruptive solutions that ensure success
At drupa 2016, Enfocus will showcase solutions that transform how business gets done, to ensure success for users globally…

Drupa collaboration between Duplo International and HP
Duplo International will be present on the HP stand at drupa in Hall 17, showcasing connectivity between print and finishing…

Taopix announces HP PrintOS collaboration
UK software developer Taopix has announced its commitment to the HP PrintOS cloud-based operating system…

Tue 24 May…   
Kurz: New DM-Liner UV Inkjet for digital metallisation
Leonhard Kurz adds a transfer unit with inkjet technology to its product line for digital print finishing; to be debuted at drupa in 3 Halls…

EFI to provide Fiery DFEs for Riso inkjet printers
EFI and Riso Kagaku partner to bring Fiery digital front ends to Riso ComColor inkjet technology printers…

drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

KBA-Metronic and DataLase in strategic partnership
KBA-Metronic and DataLase partnership aims to further the development of high-speed inline digital printing solutions…

Esko at the core of a broad packaging print ecosystem
Collaboration with packaging print ecosystem partners and engagement in numerous drupa 2016 events underlines Esko as a preferred supplier in packaging, label, signage and display production…

Heidelberg’s new generation Stahlfolder TH/KH 82-P at drupa
New users of the new Stahlfolder TH 82-P folding machine report higher productivity and better process planning…

Agfa Anapurna i air-cooled LED UV to debut at drupa
Anapurna i-series LED wide-format inkjet printers from Agfa Graphics to be launched at drupa 2016 in Hall 8a..

A toast to Sappi’s ultra-bright white Algro Design
House of Besserat de Bellefon has chosen Sappi’s carton board to showcase its iconic Champagne…

Wed 25 May…   
Heidelberg and Masterwork postpress at drupa
Heidelberg and Masterwork showcasing new postpress products for packaging and commercial printers at drupa 2016…

Thinking at the leading edge with FINAT
Strategic insights characterise FINAT 2016 European Label Forum taking place in Amsterdam, 16 – 18 June…

Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria…

Agfa launches version 10 of the Apogee print hub
The latest version of this workflow software brings extra features, quality improvements and performance enhancements…

QuarkXPress 2016 Offers Built-in HTML5 Publishing
Designers Just a Click Away from Creating and Delivering Interactive, App-like Web Experiences…

HP adds Chromatic Red Ink to new DesignJet Z-series
Extended colour gamut makes an impact for high-impact PostScript printers for graphics and technical applications…

Ink Zone Control: Retrofit upgrade that quickly pays off
With Muller Martini’s ink zone control system, corrections are transferred to the substrate in a split second…

Thu 26 May…   
Innovations and highlights: Manroland Web Systems at drupa
From 31 May to 10 June Manroland Web Systems welcomes customers and other visitors to drupa 2016 to its stand in Hall 14…

Ghent Workgroup releases new PDF Processing Steps spec
Standardised way to identify production processing information enables increased interoperability and automation…

Further KBA C16 for B&K Offsetdruck in Ottersweier
Continuation of a successful partnership as B&K orders a further 16pp commercial web press from KBA-Digital & Web Solutions…

Agfa Graphics announces new Avalon platesetters at drupa
The new Avalon N8-90 model for the 8-up or B1 market comes in three different speed options; plus an entry-level B8 version…

MadeToPrint for QuarkXPress 2016 available immediately
Axaio export Xtension MadeToPrint for XPress 2016, for an even faster and more reliable output workflow…

Going digital inkjet with Tolerans and stitching in-line
In order to fulfil current needs, Tolerans has taken in-line stitching into digital inkjet presses with the Manroland Web FoldLine…

Flint Group is first ink licensee of Variprint
Flint Group to become first licensee of ground-breaking DataLase Variprint Inline Digital Printing technology…

Precision Printing chooses Horizon StitchLiner 5500
Integration with Precision’s One-Flow will ensure automated data transfer resulting in a streamlined throughput for web to print…

Fri 27 May…   
UPM is changing its corporate structure in Finland
UPM-Kymmene Corporation is proceeding with the plan announced last December, to change its corporate structure in Finland…

Marabu Inks to sell the Inca SpyderXi in Germany
Inca Digital appoints Marabu to distribute SpyderXi dual flatbed / roll-to- roll printer into industrial markets in combination with its inks…

Heidelberg Performance Services boost productivity over 40%
Heidelberg continues to enhance its SystemService portfolio with services that improve production processes…

Customised inkjet solutions: Siegwerk goes into digital inks
The global printing ink manufacturer is set to offer inkjet inks for labels, and later for packaging applications…

PosterXXL invests in two B2 Jet Press 720S presses
German web-to-print giant first in Europe to invest in two Jet Press 720S B2 digital inkjet presses from Fujifilm…

Third KBA Rapida 205 for Garvey Group West
A triple play with the first in North America to operate three of the world’s largest sheetfed offset presses…

Cartotecnica Jesina adds six-colour Roland 900 6B1
Shorter makereadies give Cartotecnica Jesina an edge with Simultaneous Plate Loading (SPL) technology a key factor…

TRESU eight-colour hybrid Flexo Innovator for WestRock
TRESU announces the sale of Flexo Innovator hybrid printing line to WestRock of Norcross, Georgia…

Last lead articles from previous update…  

Last issue’s leads…
Koenig & Bauer AG’s 91st AGM held in Würzburg
Shareholders satisfied with company’s development following the positive results achieved through the Fit@All programme…

Rhein-Zeitung to receive further compact KBA web press
Commitment to the printed newspaper: Mittelrhein-Verlag in Koblenz orders an additional 6/2 KBA Commander CT web press…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Previous…   
Asahi mini-white paper: Water- vs Solvent-washable
Making flexographic printing more sustainable and efficient with water-washable flexo plates as compared to conventional solvent-washable plates…

Online Features May/Jun Chapter 05

Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria from 2 to 4 May 2016…

Previous…   
Eversfrank and Xeikon explore new avenues in customer communications
Emphasis on one-to-one marketing with customised, long run printed communications: Xeikon plays a key role in the successful concept…

Micro Lynx adds Scodix Foil Station to its workflow
Micro Lynx in Rennes, France democratises high-end finishing with its latest Scodix Foil investment…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Previous…   
Climate scientists and carbon accountants
The weekly Verdigris blog by Laurel Brunner – Fri 20 May

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa ante portas Blogs 2016

The tenth and final article in this series from Andreas Weber in Mainz, Germany prior to drupa…

drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

Previous…   
Focus Packaging: Selling is everything!
drupa ante portas: More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. By Andreas Weber, Mainz/German…

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our drupa Newsroom.

Enfocus and Esko bring power of preflight to packaging industry
Companies are the first to use new industry standard to improve the packaging production process: They can both be found in Hall 8b at drupa…

Agfa set for dialogue at drupa’s touchpoint packaging
Agfa set to impress with smart advanced packaging security technologies at drupa’s Touchpoint Packaging in Hall 12…

Flint Group launches VIVO Colour Solutions at drupa
Flint Group is set to revolutionise print colour management with VIVO Colour Solutions, launched to the global market at drupa 2016…

Manroland Web Systems’ Innovations and Highlights at drupa
From 31 May to 10 June, Manroland Web Systems welcomes customers, media representatives and other visitors to drupa 2016 and its stand in Hall 14…

CHILI publish ups the heat at drupa 2016
Attendees will find solutions powered by CHILI publish being demonstrated throughout the show in eight different locations in six Halls…

CP Bourg world premiere with Canon and Polar-Mohr
CP Bourg to demonstrate for the first time ever its in-line perfect binding solution integrated with a Canon digital printing system and Mohr trimmer at drupa 2016…

ColorGATE 10 is just everywhere at drupa
More flexibility and performance with Version 10 on the ColorGATE stand in Hall 6, also in Halls 3, 5, 8a, 8b, 9 and 17…

Heidelberg and Masterwork postpress at drupa
Heidelberg and Masterwork showcasing new postpress products for packaging and commercial printers at drupa…

Kurz: Adds new DM-Liner UV Inkjet for digital metallisation
Leonhard Kurz adds a transfer unit with inkjet technology to its product line for digital print finishing…

HP adds Chromatic Red Ink to new DesignJet Z-series printers
Extended colour gamut of high-impact PostScript graphics printers makes an impact for graphics and technical applications…

Enfocus PitStop 13 update 2 expands preflight possibilities
The latest release of PitStop includes customer-driven features that expand the preflight possibilities to detect and correct errors in the most complex PDFs…

Epson debut for DJet 10000 imposed print system at drupa
Integrates two new Epson SC-P10000 aqueous printers for high-quality, double-sided B1 proofing, display graphics, brochures and bespoke photobook applications…

Heidelberg’s new generation Stahlfolder TH/KH 82-P at drupa
New users of the new Stahlfolder TH 82-P folding machine report higher productivity and better process planning…

Agfa Graphics announces new Avalon platesetters at drupa
The new Avalon N8-90 model for the 8-up or B1 market comes in three different speed options; plus an entry-level B8 version…

Esko solutions at the core of a broad packaging print ecosystem
Collaboration with packaging print ecosystem partners and engagement in several drupa events ensures Esko is a preferred supplier in packaging, label, signage and display production…

Domino to debut N610i 7-colour inkjet digital label press
Make your labels Stand Out from the crowd with Domino Digital Printing Solutions at drupa 2016 in Hall 5…

KBA Rapida platform integrated with Xerox Impika inkjet technology
KBA and Xerox partnership to target folding carton market with first-of-Its-kind 1060mm sheetfed press – that’s digital…

Agfa Graphics launches version 10 of the Apogee print hub
The latest version of this workflow software brings extra features, quality improvements and performance enhancements…

Esko increases cutting table output by up to 80 per cent
Breakthrough automation equipment brings productivity to a completely new level by eliminating idle time and reducing human interaction, to be shown at drupa…

Duplo International and HP collaborate at drupa
Duplo International will be on the HP stand at drupa 2016 in Hall 17, showcasing connectivity between print and finishing devices…

Taopix announces HP PrintOS collaboration
UK software developer Taopix has announced its commitment to the HP PrintOS cloud-based operating system…

Lake Image Systems powered solutions at drupa
Lake Image Systems will be in Hall 11 with 4 zones on its stand, with additional representation on partner stands in Halls 5, 8a, 14 and 16…

Agfa Anapurna i air-cooled LED UV to debut at drupa
Anapurna i-series LED wide-format inkjet printers from Agfa Graphics to be launched at drupa 2016 in Hall 8a..

Enfocus at drupa: Disruptive solutions that ensure success
At drupa 2016, Enfocus will showcase solutions that transform how business gets done, to ensure success for Enfocus users around the globe…

Previous…   
Heidelberg’s Service portfolio at drupa 2016
Smart Services: Both in its entirety and in combination, Heidelberg’s portfolio of ‘Technical Services’ and ‘Performance Services’ is unique in the industry…

Gandy Digital large-format inkjet live at drupa
Gandy Digital to provide first live demonstrations of its latest high resolution five-metre UV roll-to-roll Fascin8tor printer at drupa… 

drupa innovation park 2016:
Smart Business Models in Focus: As around 130 exhibitors will be presenting their innovations in six theme parks…

European football programme will be produced at the show
Screen showing personalised publication printing with on-stand demonstrations at drupa 2016…

Global Graphics to unveil Inkjet ‘Fundamentals’ at drupa
A new software and engineering services package for inkjet press manufacturers that will help them get to market quicker…

Muller Martini at drupa: The Future Is Now
Using nine fully connected systems, Muller Martini will showcase the key topic of Finishing 4.0 live at its stand in Hall 2…

Kurz: Allrounders and specialists for any case
Leonhard Kurz to present its latest stamping foil developments at drupa in Hall 3, at the dip in Hall 7, and for packaging in Hall 12…

Kodak: Inkjet Book Printing at drupa 2016
Kodak to usher in next adopters of inkjet for book printing at drupa 2016, at the Kodak Quarter in Hall 5..

X-Rite announces InkFormulation Software Version 6.3
Provides a more robust ink formulation data exchange across the workflow, faster run-up to colour on press; to be demonstrated at drupa…

Industry first: Eagle Systems Cold Foil on uncoated paper
Sheetfed Cold Foiling is an industry first due to the complex characteristics of uncoated stocks, and made possible by the sophistication of Eagle’s system…

Meet the OE-A and the Printed Electronics Industry at drupa
Attend OE-A’s sessions on printed electronics and visit its stand in the dip in Hall 7 and seminars in the drupa cube…

Hybrid invites visitors to run live jobs at drupa 2016
Hybrid Software to prove the complete confidence it has in its products by inviting drupa visitors to bring live production jobs to its stand to be run on its software…

DuPont to launch Cyrel FAST 2000TD
DuPont Advanced Printing introduces next generation plate processor Cyrel FAST 2000TD offering improved plate quality and machine performance…

Techkon’s new products on show in Hall 9
Techkon continues its success with the SpectroDens and SpectroDrive devices, with new generation models set to debut at drupa…

Leibinger: Double monitoring during numbering at drupa
Paul Leibinger to feature numbering machines, camera verification systems and industrial inkjet printers at drupa in Hall 3…

X-Rite announces IntelliTrax2 in drupa lineup
Automated Color Management provides printers and converters with M1 measurement support for optically brightened substrates…

UPM Digi papers, there’s always a perfect match
Whether it’s books, photo books, covers or mailings using toner or inkjet printing, UPM’s product portfolio has the perfect solution…

Agfa Eversify complements print publishing strategy
Agfa Graphics’ Eversify mobile publishing solution demos can be scheduled in advance at stand B62, in Hall 8a…

GMG: Consistent colours for packaging professionals
At drupa, the software company is emphasising what really counts: reliable partners and real know-how – even faster…

Domino: A new B2 digital sheetfed printing solution
Domino partners with Gremser to launch new B2 sheetfed inkjet digital printing solution at drupa 2016 in Hall 5…

Caldera celebrates its quarter-century at drupa
No half-measures for Caldera at drupa 2016 in Hall 6, stand C23,
with partnerships and previews…

DuPont Advanced Printing announces new Artistri inks
New DuPont Artistri inks feature improved performance to meet growing needs of the textile industry…

Flint Group Flexographic Products showcases at drupa
Visitors can catch up on comprehensive product and new service offerings and solutions in Hall 08b, stand D/12…

System Brunner Colour Control at drupa 2016
System Brunner, the No.1 in colour control technology, will show its new or enhanced system solutions on its own stand in Hall 16…

Packaging without a Barcode – See it at drupa!
The European Article Number (EAN) symbol has served the packaging industry well since 1977 when it was first used commercially. But times have changed…

Delphax elan 500 adopts BDT’s Deep Pile Feeder
The BDT TPF-550 Feeder extends media range and improves of the Delphax elan 500 digital colour printer, to be demonstrated at drupa in Hall 5…

Trelleborg announces major launches at drupa 2016
Trelleborg’s printing solutions operation will use drupa 2016 to launch several offset blankets and digital products…

Onyx Graphics at drupa in Hall 5, Hall 8a and Hall 17
Onyx Graphics showcasing the power of its large-format workflow software in premier partner stands at drupa…

drupa 2016 Expert Article Series and more
Can be found in our Drupa Newsroom via the Index on the Home Page.

Final article in the series…   
Digital versus traditional packaging print
Touch the future. Drupa Expert Article No 8 by Michael Seidl, publisher and editor-in-chief of various specialist publications in Central and Eastern Europe including Print & Publishing, Packaging and Visual Communication….

drupa 2016 News from Messe Düsseldorf

Previous…   
drupa innovation park 2016:
Smart Business Models in Focus: Around 130 exhibitors will be presenting their innovations in six theme parks…

drupa innovation park 2016:
Smarte Geschäftsmodelle stehen im Fokus: Rund 130 Aussteller präsentieren im drupa innovation park in sechs Themenparks…

Düsseldorf becomes drupacity:
Numerous Activities Bring drupa Highlights to the City…

Düsseldorf wird zur drupacity:
Zahlreiche Aktionen bringen die drupa-Highlights in die Stadt…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

Previous…   
Seek new horizons in print at FESPA Mexico 2016
Event to be the largest dedicated Mexico show to date for digital and screen wide-format, garments decoration and signage…

The Graphic Repro On-line Website is supported and sponsored by: 

Antalis South Africa, Canon SA, Screen Europe,  Drupa 2016,  Esko,  FESPA.  He idelberger Druckmaschinen AG,  HP Graphic Solutions, Kemtek Imaging Systems,  Krause-Biagosch,  Leonhard Kurz Stiftung,    Manroland Web Systems GmbH, Muller Martini AG,  Ricoh Europe,  Sappi LimitedThunderbolt Solutio ns, and UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mailgraphicrepro.za@gmail.com

ValuePublishing Mike Hilton Packaging.002.jpeg

Photos: Heidelberger Druckmaschinen, KBA. | Composing: Andreas Weber, Mainz/Germany.

Graphic Repro On-line News to Friday 20 May 2016

Welcome to another roundup of 29 news highlights for the past week together with Laurel Brunner’s Verdigris Blog on Friday, which this week looks at climate scientists and carbon accountants, and is well worth reading. It reveals some new approaches and initiatives which, as Laurel states, are actually quite inspiring.

You’ll find two new additions in Online Features Chapter 05 from Xeikon and Scodix and their respective customers revealing what the technologies have done and are doing for them and their businesses and customers. There’s also a mini white paper from Asahi which addresses its more sustainable water washout developments in flexographic platemaking.

With just 8 more days to go to the big one opens its doors in Dusseldorf a week tomorrow, we have another 28 new articles from drupa Exhibitors, bringing the total thus far to 214; as well as four from organisers Messe Dusseldorf, two each in English and German highlighting the drupa innovation park; and the city of Dusseldorf as it becomes drupacity, bringing their total to 61.

We then have the ninth article in the drupa ante portas series of interviews and articles from Andreas Weber in Mainz. This latest focuses firmly on packaging, asmore than half of all packaging volume worldwide is attributed to printed packaging, and the trend is rising. Lastly, there are ten Expert Articles – each with a specific focus – from ten of the world’s leading graphic arts editors and journalists – all in our own drupa Newsroom, if you care to pay a visit and scroll down through the combined total of 294 articles to date. You do need to scroll down though, in order to reach each of the Chapters or Sections.

News leaders this week not related to drupa began with KP Services on Monday, with its official opening in Jersey in the Channel Islands, as Kodak and the Guiton Group launched the world’s newest inkjet printing plant, creating a new digital approach in newspaper printing. On Tuesday, Wednesday and Thursday, we had Muller Martini, X-Rite, and Kodak respectively, which were all drupa-related and also appear in the drupa Newsroom. On Friday, the KBA Group reported on its AGM held in Wurzburg last Thursday, with its shareholders well satisfied with the company’s development and the positive results achieved through the Group’s Fit@All programme. Also from KBA, news that Mittelrhein-Verlag in Koblenz has ordered an additional 6/2 KBA Commander CT web press for its flagship Rhein-Zeitung, one of Germany’s largest regional titles.

Other sales and installation successes this week began on Monday with Fujifilm and a UK first at Emmerson Press, as its new sheetfed Jet Press 720S began production. From Heidelberg UK at Dataprint with its first Linoprint CV digital press; this was followed by Delta Packaging as it targets growth in Central Europe with an investment in a high spec large-format KBA Rapida 145 six-colour press with double coater for its Gliwice plant in Poland. Lastly from Manroland Web and The Times of India as they announce the expansion and upgrade of the Manroland Regioman web press systems in both Chennai and Pune.

Tuesday saw eDOC in the U.S. add a new Suprasetter 106 DCL for its recently installed Heidelberg Speedmaster CD 102 X-Package press. Wednesday saw Eversfrank with Xeikon; then Moo Print in London adding its second Polar cutter in 18 months; and Manroland Web with a Uniset refit at the Pueblo Chieftain in Colorado, in the U.S.; while on Thursday, Brailsford Printers in Rotherham, UK, added two Horizon collators and a Horizon perfect binder to its already substantial Horizon lineup, to create efficient end-to-end processing; while Donitz in Germany chose to add an Esko Kongsberg XN22 cutter for prototypes and small-series production.

On Friday, we’ve already mentioned the KBA web press order above. This was followed by Pondres as it partners with Ricoh to boost production inkjet quality with a new Ricoh Pro VC60000 continuous feed inkjet platform. Kingsbury Press is adding a Linoprint CV from Heidelberg at its Doncaster plant this month; Sealed Air has embraced Esko Equinox in Europe; and lastly, Italy’s Palladio Group has added a Manroland 700 HiPrint six-colour press to its plant in Serbia;

That’s all until next time, which will only be after drupa when things will eventually get back to normal again. I hope you find more of interest among the links below.

With my best regards, 

Mike Hilton 

Canon UnleashPrint drupa 2016.png
Canon covers all drupa 2016 High-light Topics: 3D Printing, Print, Green Printing, Functional Printing, Multichannel and Packaging.

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site. 



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 16 May…   
KP Services opens in Jersey, Channel Islands
Kodak and Guiton Group launch the world’s newest inkjet printing plant, creating a new digital approach in newspaper printing…

UPM launches ‘New Future’ brand of office papers
UPM has launched its first Responsible Fibre Trademark product: The New Future office paper range…

First sheets roll off the UK’s first Fujifilm Jet Press 720
Last week saw the inaugural print run of Emmerson Press’s new Jet Press 720S after a seamless installation process…

Screen appoints MCA PRO in Austria for Truepress Jet
Company to provide sales and service support for full range of inkjet web, label and wide-format printers and PlateRite CTP devices…

Dataprint looks to offer digital print with a difference
Dataprint in Alton identifies the fightback by litho as the key reason for buying a Linoprint CV from Heidelberg…

Delta to add drupa spec Rapida 145 6-colour with coater
Delta Packaging targets growth in Central Europe with investment in high spec KBA Rapida 145 6 LTTL for Gliwice plant in Poland…

Reconfiguration of Regiomans at Times of India
Times of India invests in the reconfiguration and expansion of its Regioman web press systems in Chennai and Pune…

Tue 17 May…   
Muller Martini at drupa: The Future Is Now
Using nine fully connected systems, Muller Martini will showcase the key topic of Finishing 4.0 live at its stand at drupa in Hall 2…

Kurz: Allrounders and specialists for any case
Leonhard Kurz to present its latest stamping foil developments at drupa in Hall 3, at the dip in Hall 7, and for packaging in Hall 12…

Agfa Eversify complements print publishing strategy
Agfa Graphics’ Eversify mobile publishing solution demos can be scheduled in advance at stand B62, in Hall 8a…

BPIF appoints new Public Affairs Consultant
The BPIF announces the appointment of Carys Davis as Public Affairs Advisor following Andrew Brown’s retirement…

Edale AIIR: Transforming print accuracy
Edale launches AIIR system controlled by AVT, to take flexographic print automation to new heights…

Platinum opts for Technotrans peripherals
Platinum Print adds temperature control and ink.line cartridge system to its Komori LS 529 five-colour B2 press…

eDOC Communications adds CD 102 and Suprasetter 106
eDOC extends successful strategic partnership with Heidelberg Speedmaster CD 102 X-Package and Suprasetter 106 DCL…

Wed 18 May…   
X-Rite announces IntelliTrax2 in drupa line-up
Automated Color Management provides printers and converters with M1 measurement support for optically brightened substrates…

UPM Digi papers, there’s always a perfect match
Whether it be books, photo books, covers or mailings using toner or inkjet printing, UPM’s product portfolio has the perfect solution…

Meet the OE-A and Printed Electronics Industry at drupa
Attend OE-A’s sessions on printed electronics and visit its stand in the dip in Hall 7 and seminars in the drupa cube…

Hybrid Software invites visitors to run live jobs
Hybrid to prove confidence it has in its products by inviting visitors to bring live production jobs to its stand to run on its software…

Eversfrank and Xeikon explore new avenues
Emphasis on one-to-one marketing with customised, long run printed communications: Xeikon plays a key role in the concept…

Moo Print adds second Polar 92 N Plus in 18 months
The London Web to print producer concentrates its cutting on to Polar equipment with second buy in 18 months…

Manroland Web Systems Uniset controls retrofit
of Control System and upgrades makes The Pueblo Chieftain’s Uniset press Fit for The Future…

Thu 19 May…   
Kodak Prosper 6000: Inkjet Book Printing at drupa 2016
Kodak to usher in next adopters of inkjet for book printing at drupa 2016, at the Kodak Quarter in Hall 5…

Global Graphics to unveil Inkjet ‘Fundamentals’ at drupa
A new software and engineering services package for inkjet press manufacturers that will help them get to market quicker…

Inca forms sales division for new SpyderX hybrid UV
Company to build global reseller network for 3.2m wide, UV flat-bed and roll-fed SpyderX printer it manufactures in Cambridge, UK…

X-Rite announces InkFormulation Software Version 6.3
Provides a more robust ink formulation data exchange across the workflow, faster run-up to colour on press; on show at drupa…

GMG: Consistent colours for packaging professionals
At drupa, the software company is emphasising what really counts: reliable partners and real know-how – even faster…

Brailsford re-evaluates production with Horizon
Horizon SPF-200/FC-200A and Horizon BQ-270V create efficient end-to-end process for Brailsford Printers in Rotherham…

Dönitz chooses Esko to boost quality for displays
Benefits from efficiency, flexibility of Kongsberg XN22 cutter system for prototypes and small-series production…

Fri 20 May…   
Koenig & Bauer AG’s 91st AGM held in Würzburg
Shareholders satisfied with company’s development following the positive results achieved through the Fit@All programme…

Rhein-Zeitung to receive further compact KBA web press
Commitment to the printed newspaper: Mittelrhein-Verlag in Koblenz orders an additional 6/2 KBA Commander CT web press…

Pondres invests in Ricoh Pro VC60000 production inkjet
Pondres partners with Ricoh to boost production inkjet quality with a Ricoh Pro VC60000 continuous feed inkjet platform…

Kingsbury Press makes its debut in digital with Linoprint
Kingsbury Press is ‘putting a toe in the water’ with digital printing, with a Linoprint CV from Heidelberg at its Doncaster plant this month…

Sealed Air embraces Esko Equinox to improve efficiencies
Fixed colour palette production and ink optimisation deliver cost-effective quality results to speciality packaging…

Palladio Group adds Roland 700 HiPrint in Serbia
Thorough research leads Palladio East right back to Manroland…

Siegwerk presents new range of sustainable flexo inks
Ink meets wood: As Siegwerk unveils a new ink range, incorporating renewable, forest bio-mass for water-based flexo inks…

Last lead articles from previous update…  

Last Friday’s leads…
BPIF Printing Outlook Report for Q2 2016
UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

Agfa Graphics launches PrintSphere in the cloud
Agfa Graphics launches PrintSphere, a cloud-based data exchange service for print service providers…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Asahi mini-white paper: Water- vs Solvent-washable
Making flexographic printing more sustainable and efficient with water-washable flexo plates as compared to conventional solvent-washable plates…

Previous…   
Sappi extends an invitation to innovate flexible packaging
With integrated barriers and heat sealing properties this new Sappi paper is suitable for flexible packaging applications…

Online Features May/Jun Chapter 05

Eversfrank and Xeikon explore new avenues in customer communications
Emphasis on one-to-one marketing with customised, long run printed communications: Xeikon plays a key role in the successful concept…

Micro Lynx adds Scodix Foil Station to its workflow
Micro Lynx in Rennes, France democratises high-end finishing with its latest Scodix Foil investment…

Previous…     
The Biofore Tea House at ‘Moi Helsinki’ event in Beijing, China
UPM and Tongji University combine Chinese tea culture with innovative biomaterials for the Biofore Tea House, from 13 – 15 May…

BPIF’s Printing Outlook for the Second Quarter 2016
The UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

SF Taylor improves efficiencies and reduces waste with KBA
The Stockport, UK company has doubled its press output by investing in a KBA Rapida 75 4-colour with perfecting…

Online Features Mar/Apr Chapter 04

Previous…   
Traderplus South Africa expands with further IIJ investment
Traderplus South Africa secures a major advantage with additional Industrial Inkjet (IIJ) technology, to be added in July…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Climate scientists and carbon accountants
The weekly Verdigris blog by Laurel Brunner – Fri 20 May

Previous…   
Paper Chains
The weekly Verdigris blog by Laurel Brunner – Fri 13 May

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index, as well as via the special Newsroom button on the right of the Home Page near the top. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa ante portas Blogs 2016

The ninth in this series from Andreas Weber in Mainz, Germany on the lead-up to drupa…

Focus Packaging: Selling is everything!
drupa ante portas: More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. By Andreas Weber, Mainz/German…

Previous…   
Objectif Lune: Innovative solutions for interactive communications
drupa ante portas: Simply clever – OL turns data into personalised cross-media solutions! By Andreas Weber, Mainz/Germany

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our drupa Newsroom.

Heidelberg’s Service portfolio at drupa 2016
Smart Services: Both in its entirety and in combination, Heidelberg’s portfolio of ‘Technical Services’ and ‘Performance Services’ is unique in the industry…

Gandy Digital large-format inkjet live at drupa
Gandy Digital to provide first live demonstrations of its latest high resolution five-metre UV roll-to-roll Fascin8tor printer at drupa… 

drupa innovation park 2016:
Smart Business Models in Focus: As around 130 exhibitors will be presenting their innovations in six theme parks…

European football programme will be produced at the show
Screen showing personalised publication printing with on-stand demonstrations at drupa 2016…

Global Graphics to unveil Inkjet ‘Fundamentals’ at drupa
A new software and engineering services package for inkjet press manufacturers that will help them get to market quicker…

Muller Martini at drupa: The Future Is Now
Using nine fully connected systems, Muller Martini will showcase the key topic of Finishing 4.0 live at its stand in Hall 2…

Kurz: Allrounders and specialists for any case
Leonhard Kurz to present its latest stamping foil developments at drupa in Hall 3, at the dip in Hall 7, and for packaging in Hall 12…

Kodak: Inkjet Book Printing at drupa 2016
Kodak to usher in next adopters of inkjet for book printing at drupa 2016, at the Kodak Quarter in Hall 5..

X-Rite announces InkFormulation Software Version 6.3
Provides a more robust ink formulation data exchange across the workflow, faster run-up to colour on press; to be demonstrated at drupa…

Industry first: Eagle Systems Cold Foil on uncoated paper
Sheetfed Cold Foiling is an industry first due to the complex characteristics of uncoated stocks, and made possible by the sophistication of Eagle’s system…

Meet the OE-A and the Printed Electronics Industry at drupa
Attend OE-A’s sessions on printed electronics and visit its stand in the dip in Hall 7 and seminars in the drupa cube…

Hybrid invites visitors to run live jobs at drupa 2016
Hybrid Software to prove the complete confidence it has in its products by inviting drupa visitors to bring live production jobs to its stand to be run on its software…

DuPont to launch Cyrel FAST 2000TD
DuPont Advanced Printing introduces next generation plate processor Cyrel FAST 2000TD offering improved plate quality and machine performance…

Techkon’s new products on show in Hall 9
Techkon continues its success with the SpectroDens and SpectroDrive devices, with new generation models set to debut at drupa…

Leibinger: Double monitoring during numbering at drupa
Paul Leibinger to feature numbering machines, camera verification systems and industrial inkjet printers at drupa in Hall 3…

X-Rite announces IntelliTrax2 in drupa lineup
Automated Color Management provides printers and converters with M1 measurement support for optically brightened substrates…

UPM Digi papers, there’s always a perfect match
Whether it’s books, photo books, covers or mailings using toner or inkjet printing, UPM’s product portfolio has the perfect solution…

Agfa Eversify complements print publishing strategy
Agfa Graphics’ Eversify mobile publishing solution demos can be scheduled in advance at stand B62, in Hall 8a…

GMG: Consistent colours for packaging professionals
At drupa, the software company is emphasising what really counts: reliable partners and real know-how – even faster…

Domino: A new B2 digital sheetfed printing solution
Domino partners with Gremser to launch new B2 sheetfed inkjet digital printing solution at drupa 2016 in Hall 5…

Caldera celebrates its quarter-century at drupa
No half-measures for Caldera at drupa 2016 in Hall 6, stand C23,
with partnerships and previews…

DuPont Advanced Printing announces new Artistri inks
New DuPont Artistri inks feature improved performance to meet growing needs of the textile industry…

Flint Group Flexographic Products showcases at drupa
Visitors can catch up on comprehensive product and new service offerings and solutions in Hall 08b, stand D/12…

System Brunner Colour Control at drupa 2016
System Brunner, the No.1 in colour control technology, will show its new or enhanced system solutions on its own stand in Hall 16…

Packaging without a Barcode – See it at drupa!
The European Article Number (EAN) symbol has served the packaging industry well since 1977 when it was first used commercially. But times have changed…

Delphax elan 500 adopts BDT’s Deep Pile Feeder
The BDT TPF-550 Feeder extends media range and improves of the Delphax elan 500 digital colour printer, to be demonstrated at drupa in Hall 5…

Trelleborg announces major launches at drupa 2016
Trelleborg’s printing solutions operation will use drupa 2016 to launch several offset blankets and digital products…

Onyx Graphics at drupa in Hall 5, Hall 8a and Hall 17
Onyx Graphics showcasing the power of its large-format workflow software in premier partner stands at drupa…

Previous…   
KBA at drupa: A strong focus on packaging producers
The press manufacturer is the market leader in several packaging segments and generates 70% of its revenue in the packaging market…

Hybrid Software to debut PACKZ RoundTrip
Hybrid Software provides missing link between package design in Adobe Illustrator format and production…

The Smart Print Shop for everyone: thanks to Prinect
With the new Prinect Production Manager, print shops of all sizes can completely automate their production processes precisely in line with requirements…

Heidelberg non-stop printing plate production at drupa
Smart print shop: Heidelberg showcasing a fully automatic production line for CTP plate imaging at drupa…

Durst to unveil single-pass inkjet for corrugated and labels
Durst to unveil its new corrugated packaging & display printing segment with single-pass and multi-pass technologies, along with its successful Tau 330 portfolio for label production…

Tecnau show debut for the Libra 800 at drupa
Tecnau to exhibit the Libra 800 automated and variable book finishing line for first time at an industry event at drupa 2016…

Agfa launches Advantage N Essentials CTP series @drupa
Agfa Graphics now offers a series of low-cost engines that take CTP technology for newspaper prepress back to its essence…

Kurz: Print finishing that will make people look twice
New Kurz stamping foil changes colour at different viewing angles…

CHILI publish highlights Asian expansion at drupa
Move supports increased demand for the production of personalized, shorter runs of marketing materials in the APAC region…

Domino to showcase its K630i high-speed inkjet in Hall 5
Domino to launch a high speed variable-pagination digital booklet printing solution with Kern and IBIS at drupa 2016…

Fujifilm to debut new Acuity LED 3200R at drupa
Fujifilm announces new wide-format Acuity LED 3200R UV inkjet printer at drupa 2016 in Hall 8b…

Alwan to showcase ccmplete CxF/X-4 solution at drupa in Hall 7
Alwan to showcase its complete CxF/X-4 solution for brand owners and designers to accurately define, predict and reproduce their spot colours…

Alwan to demonstrate inline profiling at drupa in Hall 7
Alwan Color Expertise enables printers to automatically calibrate and profile their print devices without any dedicated resources or print sessions…

Tichawa Vision CIS innovation at drupa in Hall 3
100% print inspection: Tichawa to present a multicolor Contact Image Sensor (CIS) offering adaptable resolution with minimum space requirements…

drupa 2016 Expert Article Series and more
Can be found in our Drupa Newsroom via the Index on the Home Page.

Final article in the series…   
Digital versus traditional packaging print
Touch the future. Drupa Expert Article No 8 by Michael Seidl, publisher and editor-in-chief of various specialist publications in Central and Eastern Europe including Print & Publishing, Packaging and Visual Communication….

drupa 2016 News from Messe Düsseldorf

drupa innovation park 2016:
Smart Business Models in Focus: Around 130 exhibitors will be presenting their innovations in six theme parks…

drupa innovation park 2016:
Smarte Geschäftsmodelle stehen im Fokus: Rund 130 Aussteller präsentieren im drupa innovation park in sechs Themenparks…

Düsseldorf becomes drupacity:
Numerous Activities Bring drupa Highlights to the City…

Düsseldorf wird zur drupacity:
Zahlreiche Aktionen bringen die drupa-Highlights in die Stadt…

Previous…   
touchpoint 3D fab + print:
Visionary ideas, best cases and hands-on state of the art…

touchpoint 3D fab + print:
Visionäre Ideen, Best Cases & State-of-the-Art zum Anfassen…

drupa cube 2016: With full programme PDF to download
Inspiration and innovation in some 60 keynotes, panel discussions and presentations from international experts…

drupa cube 2016: Mit komplette Programm PDF zum download
Inspiration und Innovation in rund 60 Keynotes, Panel-Discussions und Präsentationen internationaler Experten…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

Seek new horizons in print at FESPA Mexico 2016
Event to be the largest dedicated Mexico show to date for digital and screen wide-format, garments decoration and signage…

Previous…   
FESPA’s Regional events in 2016
FESPA’S worldwide regional events reinforce the central Profit For Purpose philosophy which drives FESPA…

The Graphic Repro On-line Website is supported and sponsored by: 

Antalis South Africa, Canon SA,  Screen Europe,  Drupa 2016,  Esko,  FESPA.  Heidelberger Druckmaschinen AG,  HP Graphic Solutions,  Kemtek Imaging Systems,  Krause-Biagosch,  Leonhard Kurz Stiftung,   Manroland Web Systems GmbH,  Muller Martini AG,  Ricoh Europe,  Sappi LimitedThunderbolt Solutions, and UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

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GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg,  Russia.  e-mail graphicrepro.za@gmail.com

ValuePublishing Big Data Visuals.001

Digital technologies impact the entire cosmos of print media and complete workflow, too.

By Andreas Weber

 

Note: The latest market trend analysis by Andreas Weber is the extended version of an article which will be published by the leading technology newspaper VDI-nachrichten. VDI-nachrichten addresses a premium reader target group of more than 310,000 technical and innovation experts in German industry.  — See as well market trend analysis “Focus Packaging”.

 

The internet is the enemy of print. That had long been the perception in the print media branch. A blind eye was turned to the fact that technologically for decades, digital high-performance networks and data transfer have been indispensable for print technology development. 

This occurs on various levels, whereby online, a system architecture is freely available that automatically generates print data and transfers it by internet to selected service providers / printing systems. The simplest form is prints of any data via smartphone or tablet. The first were Apple with AirPrint and Google with CloudPrint; print system manufacturers such as Canon and HP followed with proprietary e-print solutions. On the other hand, data from Wiki platforms such as PediaPress technologies, are transformed into books based on Wikipedia articles selected by the user online. Furthermore, social media users can transform their chronicles on Twitter, Instagram or Facebook into publications at the push of a button to automatically create, for instance, printed posters of Facebook/Instagram friends, canvas prints or diary chronicles in book form from Twitter and Facebook (see mySocialBook, Twenty20 or boomf with the printing of Instagram photos on edible marshmallows).

 

A few samples how Social Media became already the source for new print applications (driven by innovative suppliers).

 

These services are used for promotional purposes by both consumers and companies who include such projects in their digital marketing concepts. For pure business applications, marketing and IT data are automatically merged without media disruption to create cross-media customer campaigns that couple a company offer such as an insurance contract extension with feedback from tens of thousands customers, which is then exported to the company’s IT and CRM systems for keeping customer profiles up-to-date and even documenting individual transactions. All documents are then available in both digital and printed form. The customer chooses which form he prefers.

Background
The internet protocol TCP/IP got its breakthrough by enabling large amounts of data to be transferred quickly and reliably, especially for publishing and print applications. The user interface/mouse and particularly PostScript as a page description language revolutionised the generation of print data and print media production already in the 1980s. The sheer unlimited and ubiquitously available storage options through the internet for large amounts of data stemming from all areas of life and industry gave rise to the big data “phenomenon” — with the lure of evaluating unstructured or semi-structured data in relational databases for analyses of any type. 

 

digitalisation_gestion_conges nereo

Digitalisation sets the pace

Two aspects were the logical result for the print media branch: 

  • first, all production workflow has to be “digitally” optimised;
  • and secondly, much more data is easily available through the internet that can be printed without media disruption.

The Internet becomes tool and marketplace in one. Accordingly, the online printing sector has grown dynamically: new specialised firms led by CIMPRESS/Vistaprint, Flyeralarm, Onlineprinters/diedruckerei.de or United Printers have accounted since 2009 in Germany alone for a trebling of volume that will most likely surpass the 3+ billion Euro mark in 2016. Popular applications/products are photo books, posters, flyers/mailings, brochures and more.

Key to success for online printing are the principles that characterise the 2016 motto “Touch the future” of drupa, the world’s leading print trade fair: automation, flexibilisation, digitalisation form the basis of “Print 4.0” — a new term borrowed from “Industry 4.0”, the highly commended industry standard from the Hannover Messe 2016. The rudiments of “4.0” have already been established in the printing branch for more than 10 years. The basis: JDF. The digital “Job Definition Format” allows made-to-order production to be taken care of automatically. Added to that is the complete cross-linking of production workflow and production machines including online remote services.

 

Heideldruck Press event 2 18022016.001

 

The print technology manufacturers have readied themselves for that. Heidelberger Druckmaschinen has developed a new digital strategy integrating all print technologies and is going one step further at drupa 2016: The “Heidelberg Cloud” moves into focus with its smart print-shop concept. That is a new, extended approach that cross-links fully automated production with business aspects for the transparent and efficient operation of a printing business — incl. engagement with the customers/print buyers who are informed of the status of their orders online or per mobile. Even the automatic ordering of consumables and printing paper is integrated. In the digital printing sector, HP is doing likewise with its “PrintOS” platform that is to be launched at the end of May 2016 and cross-links the proprietary HP systems/technologies used by its customers.

 

Background:

HP PrintOS wants to enable the processing as simply as possible of any number of print orders from order acceptance to mailing, to work efficiently with partners and colleagues and exploit new growth potential. On a cloud-based, and according to HP open and absolutely secure platform, users have access at any time – no matter where they happen to be. However, PrintOS can only be used by those who have HP printing solutions (HP Indigo digital presses, HP PageWide web presses, HP Scitex presses and HP Latex printers). https://youtu.be/Rd2x2hRnikE

 

Internet as tool and marketplace in one

The internet, including the online and mobile worlds, is thus becoming an integral part of any type of print media production. Even imaging specialist Canon, the only exhibitor that can cover all drupa highlight themes, backs digital cross-linked transformation and synchronisation of all production, communication and business processes. The social media-conforming Canon motto #UnleashPrint particularly substantiates the drupa 2016 aspiration.

From 3D applications to printing products “cross-linked” through augmented reality, application scenarios that pool all of Canon’s expertise will be shown at drupa 2016. The driver in the “background” is Canon’s solutions skill for accelerating digital transformation through customised software and the merging of proprietary and third-party (such as Microsoft, Oracle, etc.) solutions. Canon gave a taste of what was to come at its future show “Canon Expo” in October 2015 in Paris: It was demonstrated live and explained in presentations how a (fictive) brand of mountain bikes can be staged in media and communications right from the start, from the photo shoot to marketing materials up to e-commerce with a web shop. Everything cast from the same mould, everything seamlessly interwoven. And this, too, at the point-of-sales, for example, where the quality of digitally printed packaging is determining the way forward. Equally impressive was the “creative” zone which showed what a consumer experience is like when everything that one imagines can become reality: From the perception of the world “out there” to one’s own home — everything is supported by Canon in multimedia, by image/photo, video, printed photo book, iPad app, etc.

 

The Art of Print – Rembrandts revival!

Causing a sensation worldwide recently was “The Next Rembrandt” project: On the initiative of art experts at the Het Rembrandthuis Museum in Amsterdam and scientists from the Delft University of Technology with the support of technology partner Microsoft, all available data and information left behind by Rembrandt was evaluated – some 15 terabytes of data in total. “The Next Rembrandt” was to be made up of 168,263 Rembrandt painting components derived from 3D scans that resulted from a laborious, digital 3D composition in a synthesised new painting. However, no 3D printer was used as reported by the media, but a digital printing system. It is not public yet what kind of digital printing system they used. But: Mid of March 2016 at the Canon Business Days in Venlo, The Netherlands a printed copy of the „The Next Rembrandt“ was shown. It could be produced by advanced Océ VariaDot Imaging-Technologies which are already used to reproduce image motifs in relief, based preferably on 3D scans, such as for the reproduction of old fabric wall coverings formerly created by artists. [See the exclusive ValuePublishing story „Rembrandt verleiht Print postum eine ganz neue Bedeutung“ (in german language)]. 

ValuePublishing Canon Stories.001

 

Print 4.0 needs Communication 4.0

“In dealing with digitalisation, the print media branch focussed a long time on increasing production efficiency. Accordingly, any type of print media product always followed digital processes. That is a good thing. But, the effectiveness of print as a cross-linkable medium in the digital age was given short shrift and now has top priority,” stated Didier Gombert, founder and CEO of technology developer Objectif Lune (OL). For more than 20 years, the visionary entrepreneur has been a pioneer of a new “digital” philosophy that integrates print media topically in the communications mix.

For Gombert, the foundation is the “connect” principle. From one “digital” building block of various solutions, a scalable solution scenario develops that helps both beginners and pros to optimally use print in business and customer communications and always cross-links easily and affordably with digital communication processes. His success proves him right: With 240 employees and 3 development centres in North America, Europe and Australia, OL serves more than 20,000 companies around the world and is supported by a network of qualified partners. For Gombert, theme highlights at drupa 2016 are new communications tasks that are “beyond technology” so to say, such as “customer experience” and “customer journey”. This is understood to (further) develop 100% market and customer-oriented products and solutions in a dialogue with the customer. In focus: optimal interfaces between man-machine — machine-machine — machine-man.

 

ValuePublishing Big Data Visuals.002

 

From Pipelines to Platforms

Up to now, print production processes have followed a rigid, linear workflow scenario: Data are edited digitally, formatted with expert tools and then prepared unalterably for print. People tell the machine, so to say, what to do. An innovative approach, therefore, is to dissolve this rigid process, whereby data from various sources can be processed online or offline, from analogue to digital and vice-versa — quasi as an iterative process – seamlessly transformed and automatically enriched with customised and “on-demand” output per digital printing. Seen from a technical workflow angle, a pipeline process is transferred to a cross-linked interactive platform concept that offers new forms of connectivity.

Interesting stimuli are also coming in this context from post-press processing and paper technology. For automation, paper technology specialist BW Papersystems banks on a new type of online remote service such as its ExpertOnline. Originally conceived as a technical services support, it soon became apparent that masses of machine data from giant paper production plants could be exported and intelligently analysed. From this, production workflows and techniques could be optimised.

On the other hand, BW Papersystems is the first specialised technology manufacturer to rely on dialogue throughout the entire value chain in print production – that is, from pre-media, print, paper and processing technology and application specialists – to enable continuous, fully-automated processes. No continuity in print production can be ensured otherwise. This type of automation is important, especially for online printing and particularly for the latest digital print productions as print production facilities become more efficient in their output and vast amounts of data are accrued. At Onlineprinters/diedruckerei.de, for example, 500,000 customers are served, with up to 4,000 orders carried out per day on an annual average and 1.25 million deliveries per annum.

 

Conclusion

The handling of “big data” in print production has several dimensions: From the web and social media world or via cloud services, the amount of data is exploding that is being transferred from the virtual world to print; content can be automatically compiled on the basis of intelligent algorithms for masses of customised, needs-oriented print products. On the other hand, huge data streams have to be handled intelligently in production management to be able to produce and deliver efficiently, with quality, without media disruption and as quickly as possible, that is, within the deadline of a day.

 

Tip for drupa visit

  1. Exhibitors such as Objectif Lune in Hall 7a/E23 and BW Papersystems, Hall 10/D20 on automation through digitalisation from pre-media to post-press processing

  2. In the drupa innovation parc, Hall 7, new digital innovative solutions are grouped, which are also explained in technical presentations

  3. Different to all other drupa exhibitors Canon covers all drupa high-light topics in once. The motto #UnleashPrint comes to life. Hall 8a/B50.

ValuePublishing Canon Stories.001

By Andreas Weber

Note: This market trend analysis by Andreas Weber appeared in modified form in the drupa run-up special by VDI-nachrichten dated May 13, 2016. VDI-nachrichten addresses a premium reader target group of more than 310,000 technical and innovation experts in German industry.  

More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. Packaging printing is thus becoming the most important market of the future for the printing press. This is reflected at the upcoming world’s leading trade fair of the industry, drupa (Dusseldorf, May 31-June 10, 2016). The packaging industry has been booming for years. In 2012, proceeds worldwide were around €600 billion, in 2018 it should be a rich €758 billion. At least, that is what the British market research company Smithers Pira predicts.

The reasons for this are first, the increasing need for packaging in the developing and emerging countries due to rising prosperity and growing populations. China is at the top. Secondly, the packaging sector in the western industrial countries is benefiting from increasing variety and more competition in trade. And thirdly, the volume itself of packaging is growing, as noted here in Germany by the consumer consultancy of North Rhine-Westphalia. For 40% of the packaging contained air.

package printing 1c_1100x290

 

Boom-market packaging unleashes new printing techniques 

That makes it clear why the printing and paper branches are heavily banking on innovation owing to the eye-catching differentiation of packaging. To date, these have been mostly unusual finishing options such as varnish or metallic colours and non-standard configurations of machines and media specially designed for packaging printing.

Up to now, packaging has primarily been printed and finished using flexo, offset, gravure and screen printing processes. These are able to accommodate the high volume as well as quality and cost demands. Together, flexo and offset printing currently cover around two-thirds of the world market for packaging printing. According to Smithers Pira, it had a volume of $415 billion in 2015.

At less than 10%, the proportion of digital printing is still relatively small and thus presents room for growth. This should change though in the midterm with progress being made in digital print technology, because even in packaging the numbers are sinking. And then there is the trend to customisation.

Printed and varnished cardboard and metal sheets should remain the domain of sheet-fed offset printing for the time being. Yet, digital printing is gradually feeling its way into this market. For flexible packaging, flexo printing is dominant in Europe and America; in Asia, it is gravure. The latter is losing ground, however, due to its expense.

For corrugated board and labels, flexo printing is likewise the process most used, although in labels, digital printing is gaining strength. Screen printing was previously used mostly for signs, displays and hollow articles. There, too, digital inkjet printing is gaining importance. Experts assume that the corrugated board wrapping commonly used in e-commerce today will become increasingly more colourful.

gundlach-logo header_bottom_sub_4

Photo: Gundlach Group

 

German printing press manufacturers are searching for cooperation partners in digital printing

In particular, the German printing press manufacturers Koenig & Bauer (KBA) and Heidelberger Druckmaschinen have been focussing on packaging printing for years. Now it is industrial digital printing that should benefit from global collaborations: KBA cooperated with HP Inc. to harness inkjet printing for itself through HP’s own PageWide printing technology.

Heidelberg and Japanese Fujifilm with its expertise in inkjet printing technology jointly developed a new technology platform within 15 months. The first machine based on this, called Primefire, targets premium quality packaging printing with the inkjet printing of sheets in large format (70cm x 100cm).

Event tip: During drupa 2016, a trade day devoted to packaging and printed electronics will take place on June 2 in the drupa cube in Hall 5. Register at www.drupa.de.

Many new players who have developed additional processes are entering the game owing to the trend to packaging printing, particularly from Israel. These include new digital printing technologies such as the one from Landa Nanography. Scodix has developed digital finishing machines and Highcon relies on laser-based high-speed presses for folding carton. Pure digital printing technology experts such as Canon and Xerox also want to leverage the potential of print applications in packaging including label printing. In printed electronics this includes the integration of Near Field Communication (NFC) that can be processed in inkjet printing.

KBA boss Claus Bolza-Schünemann, in his position as president of the world’s leading trade fair drupa, strikes a blow for packaging printing. For its content, printed packaging serves a protective, preservative, promotional and increasingly also a communicative function. Here the topic of consumer protection comes to mind with respective notices on packaging. What’s more, packaging cannot be replaced by flat screens or smartphones. Unlike with printed newspapers or catalogues, it is not affected by changing media behaviour, but rather benefits from it. More single households with a preference for convenience foods and the booming online mail-order trade are likewise growth drivers.

What can be easily overlooked in the classic printing sector is the interplay of multichannel solutions in marketing, “augmented reality” and personalised advertising. This combination can make any type of packaging become the starting point of new contact and dialogue opportunities with the buyer through “augmented reality” and therefore represents enormous potential for brand-name companies.

To realise this, digital printing is vital. Only with it can the printed image be varied ad hoc. New multichannel software solutions such as those from Xerox subsidiary XMPie enable packaging to be personalised and thus become a part of a measurable marketing campaign.

01_mymuesli

Photo: Heideldruck

 

Multi-coloured muesli containers are the market of the future

But there are also some obstacles: Fogra, the Munich-based graphic technology research association has found out that the print image quality of inkjet printing can easily result in a very “ragged” print image. This cannot be seen with the naked eye, but causes problems particularly with barcodes. The highly sensitive barcode readers then generate error messages. Any printer that has produced high print-runs with poorly printed barcodes that then cause reader errors has a huge problem.

One of the most exciting packaging printing projects was realised by Heidelberg in tandem with online start-up mymuesli.com at the beginning of the year. Mymuesli.com is a mail-order company for customised muesli. After initial success, the online company opened shops and online print expert Bernd Zipper came up with the idea that people buying muesli on-site could print their own muesli packaging – and not just a label – using an iPad.

That was made possible thanks to a printing technology from Heidelberg called 4D in which the object to be printed is fixed inside the cabin of the printing press and is then printed by movable inkjet print heads. The online editing and process management stems from Longo, Augsburg. The result is a muesli container with personalised text, self-designed and produced in real-time. The customers love it and it is now to go into production.

KBA F2_Kosmetik_g

Photo: KBA

 

ValuePublishing Facts:
drupa president Bolza-Schünemann listed the following reasons for the strong, sustained growth of packaging:

  1. Printed packaging serves a protective, preservative, and advertising function for its contents and, increasingly, a communication function, too. Just think of consumer protection with appropriate references on the packaging.
  2. Packaging cannot be replaced by flatscreens or smartphones. Unlike printed newspapers or catalogs, it remains unaffected by the changed media behavior and actually tends to benefit from this.
  3. The global population is rising and international prosperity is increasing. The middle class with disposable income is growing in emerging markets such as China, India, and Brazil. Growing prosperity goes hand in hand with higher consumption and that in turn means more packaging and printing, all the more since shopping malls are springing up everywhere in emerging markets, too.
  4. Packaging is becoming increasingly classy and sophisticated – the only way to attract the necessary attention at the point of sale. This trend results in greater added value for the printing industry and machines with more elaborate configurations for the supply industry.
  5. More single-person households with a preference for ready meals and the booming online mail-order business are also driving growth.

ValuePublishing Canon Stories.001

Von Andreas Weber

Hinweis: Der Fachartikel erschien in abgewandelter Form im Auftakt-drupa-Special von VDI-nachrichten, Ausgabe vom 13. Mai 2016. VDI-nachrichten spricht als Premium-Leserzielgruppe über 310.000 Technik- und Innovations-Experten der deutschen Wirtschaft an.  

Mehr als die Hälfte aller Verpackungsumsätze weltweit entfällt auf bedruckte Verpackungen – Tendenz steigend. Der Verpackungsdruck wird somit zum wichtigsten Zukunftsmarkt des Druckmaschinenbaus. Dies spiegelt sich wider auf der kommenden Weltleitmesse der Branche, der Drupa (Düsseldorf, 31. 05.2016 bis 10. 06.2016). Die Verpackungsindustrie boomt seit Jahren. 2012 erlöste sie weltweit rund 600 Mrd. €, 2018 sollen es satte 758 Mrd. € sein. Das jedenfalls prognostiziert das britischen Marktforschungsunternehmen Smithers Pira.

Die Gründe hierfür sind zum Ersten der steigende Bedarf an Verpackungen in den Entwicklungs- und Schwellenländern aufgrund zunehmenden Wohlstands und wachsender Bevölkerungen. China liegt an der Spitze. Zum Zweiten profitiert die Verpackungssparte in den westlichen Industrieländern von zunehmender Sortenvielfalt und mehr Wettbewerb im Handel. Und drittens nimmt das Volumen von Verpackungen zu, wie hierzulande die Verbraucherberatung NRW feststellte. Denn 40 % der Verpackungen enthielten Luft.

 

package printing 1c_1100x290

 

Boom-Markt Verpackung entfesselt neue Print-Techniken 

Damit wird deutlich, warum die Druck- und Papierbranche mit großer Wucht auf die Innovation durch die aufmerksamkeitsstarke Differenzierung von Verpackungen setzt. Bis dato waren dies vor allem außergewöhnliche Veredelungsmöglichkeiten wie Lacke sowie Metallfarben und speziell für den Verpackungsdruck konzipierte Sonderkonfigurationen von Maschinen und Medien.

Bedruckt und veredelt werden Verpackungen bisher vor allem im Flexo-, Offset-, Tief- und Siebdruckverfahren. Dies trägt der hohen Auflagen sowie Qualitäts- und Kostenanforderungen Rechnung. Gemeinsam decken Flexo- und Offsetdruck aktuell rund zwei Drittel des Weltmarkts für Verpackungsdruck ab. Laut Smithers Pira hatte er 2015 ein Volumen von 415 Mrd. $.

Der Anteil des Digitaldrucks ist mit weniger als 10 % noch relativ klein, bietet also genug Raum für Wachstum. Dies dürfte sich aber mittelfristig durch die Fortschritte bei digitalen Drucktechniken ändern, denn auch bei den Verpackungen sinken die Auflagen. Hinzu kommt der Trend zur Individualisierung.

Bedruckte und lackierte Kartonagen sowie Blechtafeln dürften vorerst eine Domäne des Bogen-Offsetdrucks bleiben. Der Digitaldruck tastet sich aber allmählich in diesen Markt hinein. Bei flexiblen Verpackungen dominiert in Europa und Amerika der Flexodruck, in Asien der Tiefdruck. Letzterer verliert aber aufgrund der teuren Druckform an Boden.

Bei Wellpappe und Etiketten ist der Flexodruck ebenfalls noch der am meisten genutzte Prozess, obwohl bei den Labels der Digitaldruck stark im Kommen ist. Der Siebdruck wurde bisher vor allem bei Schildern, Displays und Hohlkörpern eingesetzt. Auch dort gewinnt das digitale Inkjet-Druckverfahren an Bedeutung. Experten gehen davon aus, dass die heute im E-Commerce üblichen braunen Umverpackungen aus Wellpappe zunehmend farbiger werden.

gundlach-logo header_bottom_sub_4.jpg

Foto: Gundlach Group.

Deutsche Druckmaschinenbauer suchen im Digitaldruck Kooperationspartner

Besonders die deutschen Druckmaschinenbauer Koenig & Bauer (KBA) und Heidelberger Druckmaschinen setzen hier seit Jahren ihren Schwerpunkt auf den Verpackungsdruck. Nunmehr liegt er im industriellen Digitaldruck, der von globalen Kooperationen profitieren soll: KBA kooperiert mit HP Inc., um den Inkjetdruck für sich über HPs eigene Pagewide-Drucktechnologie nutzbar zu machen.

Heidelberg entwickelte mit der japanischen Fujifilm und dessen Expertise in der Tintenstrahldrucktechnik binnen 15 Monaten eine neue Technologieplattform. Die erste darauf basierende Maschine, Primefire genannt, zielt mit Inkjetdruck für Bögen im Großformat (70 cm x 100 cm) auf Verpackungsdruck in Premiumqualität.

Event-Tipp: Im drupa cube findet auf der drupa 2016 in Halle 5 am 2. Juni ein Fachtag zu Packaging und Printed Electronics statt. Anmeldungen über www.drupa.de.

Viele neue Player, die zusätzliche Verfahren entwickelten, kommen durch den Trend zum Verpackungsdruck ins Spiel, vor allem aus Israel. Dazu gehören neue Digitaldrucktechnologien wie die von Landa Nanography. Scodix entwickelt digitale Veredelungsmaschinen und Highcon setzt auf laserbasierte Hochgeschwindigkeitsmaschinen für die Faltschachtelherstellung. Auch reine Digitaldrucktechnikexperten wie Canon oder Xerox wollen bei Print-Anwendungen die Potenziale bei Verpackungen inklusive des Etikettendrucks heben. Dies schließt über printed electronics die Integration von Near Field Communication (NFC) ein, die beim Inkjetdruck mitverarbeitet werden kann.

KBA-Chef Claus Bolza-Schünemann bricht in seiner Funktion als Präsident der Weltleitmesse Drupa daher eine Lanze für den Verpackungsdruck. Bedruckte Verpackungen habe für ihren Inhalt eine Schutz-, Konservierungs-, Werbe- und zunehmend auch eine Kommunikationsfunktion. Man denke hier nur an das Thema Verbraucherschutz mit entsprechenden Hinweisen auf der Verpackung. Zudem könnten Verpackungen nicht durch Flatscreens oder Smartphones ersetzt werden. Anders als gedruckte Zeitungen oder Kataloge seien sie nicht vom veränderten Medienverhalten betroffen, sondern profitierten eher davon. Mehr Single-Haushalte mit einer Vorliebe für Fertiggerichte und der boomende Onlineversandhandel seien ebenfalls Wachstumstreiber.

Was im klassischen Drucksektor leicht übersehen wird, ist das Zusammenspiel von Multichannel-Lösungen beim Marketing, „Augmented Reality“ und individualisierter Werbung. Diese Kombination kann jede Art von Verpackung über die „Augmented Reality“ zum Startpunkt neuer Kontakt- und Dialogmöglichkeiten mit dem Käufer machen und stellt daher ein ungeheures Potenzial für Markenunternehmen dar.

Um dies zu realisieren, ist der Digitaldruck unerlässlich. Nur durch ihn kann das Druckbild ad hoc variiert werden. So ermöglichen neuartige Multichannel-Softwarelösungen wie die von der Xerox-Tochter XMPie, Verpackungen zu individualisieren und sie zu einem Teil von messbaren Marketingkampagnen werden zu lassen.

01_mymuesli

Foto: Heideldruck.

Kunterbunte Müslidosen sind der Zukunftsmarkt

Doch gibt es auch Hemmnisse: Die Münchner Forschungsgemeinschaft Druck (Fogra) hat herausgefunden, dass die Druckbildqualität per Inkjetdruck leicht ein zu sehr „ausgefranstes“ Druckbild ergeben kann. Das ist mit dem bloßen Auge nicht erkennbar, bereitet aber vor allem bei Barcodes Probleme. Die hochsensiblen Barcode-Lesegeräte erzeugen dann Fehlermeldungen. Wer als Druckerei hohe Auflagen mit schlecht gedruckten Barcodes erzeugt hat, die dann Lesefehler verursachen, hat ein Riesenproblem.

Eines der derzeit spannendsten Verpackungsdruckprojekte hat Heidelberg im Team mit dem Online-Start-up mymuesli.com bereits zur Jahreswende realisiert. Mymuesli.com ist ein Versandhandel für individuell konfigurierte Müslis. Nach ersten Erfolgen eröffnete die Onlinefirma Ladengeschäfte und es entstand durch den Online-Printexperten Bernd Zipper die Idee, dass der Müslikäufer vor Ort per iPad seine Müsliverpackung – und nicht nur ein Etikett – selbst bedruckten kann.

Möglich macht das eine Drucktechnik von Heidelberg, genannt 4D, die in der Kabine der Druckmaschine den zu bedruckenden Gegenstand im Raum fixiert und dann mit beweglichen Tintenstahldruckköpfen bedruckt. Das Online-Editier- und Prozessmanagement stammt von Longo, Augsburg. Heraus kommt die Müslidose mit individuellem Text, selbst gestaltet und in Echtzeit produziert. Das kommt bei Kunden bestens an und soll nun in Serie gehen.

KBA F2_Kosmetik_g.jpg

Foto: KBA.

 

ValuePublishingFacts

KBA-Chef Claus Bolza-Schünemann bricht in seiner Funktion als drupa-2016-Präsident eine Lanze für den Verpackungsdruck. Seine Argumente für das starke, nachhaltige Wachstum bei Verpackungen:

  1. Bedruckte Verpackungen haben für ihren Inhalt eine Schutz-, Konservierungs-, Werbe- und zunehmend auch eine Kommunikationsfunktion. Man denke hier nur an das Thema Verbraucherschutz mit entsprechenden Hinweisen auf der Verpackung.
  2. Verpackungen können nicht durch Flatscreens oder Smartphones ersetzt werden. Anders als gedruckte Zeitungen oder Kataloge sind sie nicht vom veränderten Medienverhalten betroffen, sondern profitieren eher davon.
  3. Die Weltbevölkerung und der internationale Wohlstand wachsen. In Schwellenländern wie China, Indien oder Brasilien wächst die kaufkräftige Mittelschicht. Mit dem Wohlstand wächst der Konsum und wo mehr konsumiert wird, wird mehr verpackt und bedruckt, zumal auch in Schwellenländern Shopping Malls aus dem Boden schießen.
  4. Verpackungen werden immer raffinierter und edler. Nur so finden sie am Point of Sale die nötige Aufmerksamkeit. Dieser Trend bringt mehr Wertschöpfung für die Druckbranche und aufwendiger ausgestattete Maschinen für die Lieferindustrie.
  5. Mehr Single-Haushalte mit einer Vorliebe für Fertiggerichte und der boomende Online-Versandhandel sind ebenfalls Wachstumstreiber.

Graphic Repro On-line News Review to Friday 13 May 2016

Welcome to another roundup of 29 news highlights for the past week together with Laurel Brunner’s Verdigris Blog on Friday, which this week discusses the World Economic Forum and its Project Mainstream’s most recent white paper, which deals with paper.

We also have three new additions in Online Features Chapter 05, highlighting UPM Biofore in Beijing with a unique project which has little to do with printing or paper, but is just too beautiful and stunning to ignore; then we have the BPIF’s Printing Outlook for Q2; and then SF Taylor in the UK with its new KBA Rapida 75.

You will also find a new drupa ante portas Blog article featuring Objectif Lune, by Andreas Weber, as well as another 14 new additions in our drupa Newsroom from Exhibitors. These are led by KBA Digital, Hybrid Software, Heidelberg Workflow, Heidelberg CTP, Durst Inkjet, Tecnau, Agfa Graphics CTP, Leonhard KURZ with a new foil; Chili Publish, Domino with high-speed Inkjet; Fujifilm wide-format Inkjet, Alwan Color Expertise, and Techawa, and these latest additions now bring the total of pre-show announcements to 188, with just two weeks to go before the show opens its doors a fortnight tomorrow on Tuesday 31 May.

Major news leads with week came from Sappi on Monday with its Q2 and half-year 2016 results which were excellent; then on Tuesday from Heidelberg with its preliminary figures for 2015/2016 and also very positive and correspond to a Euro 100 million turnaround. On Wednesday, KBA announced its new Website for the Group; and on Thursday we had KBA’s interim Q1 report for 2016. Friday saw the BPIF’s Printing Outlook for Q2 take the lead.

This week has seen a few nice sales and installations successes, and also some new kit which is non-drupa related, specifically from Agfa Graphics with PrintSphere, a cloud-based data exchange service for PSPs, and from Quark on Friday. You’ll also find a couple of software upgrades.

Recent sales and installations kicked off on Monday with IFS and Horizon at Windsor Print; Tuesday saw Bertelsmann Printing Group’s direct mail and document solutions division, Campaign, opts for Screen’s Truepress Jet 520ZZ inkjet system for direct marketing; also ProImage with OnColor in the USA. On Wednesday, Muller Martini highlighted 13 Presto and Presto Digital saddle stitcher installations in the UK and Ireland over the past year, this was followed by Xeikon at DOCUsystem in Frankfurt, Germany. Thursday saw Portuguese fashion printer Blur extend its direct-to-garment business with Kornit Digital‘s Allegro and a Zund cut solution. To round off the week on Friday, Cheadle, UK-based Cestrian Imaging announced a UK first with its EFI Reggiani PRO 340 digital textile inkjet printer purchase; and lastly Manroland Sheetfed highlighted its latest eight-colour Roland 700 press installation in China.

The tailender this week goes to the Ghent Workgroup, which welcomed two new members on board: Ricoh and CHILI Publish, in the headlines on Wednesday. 

That’s it until next time. I hope you find more of interest among the links below.
With my best regards, 
Mike Hilton 

 

Heidelberg Figures 2015:2016.png

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site. 



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 09 May…   
Sappi Second Quarter and Half Year Results 2016
Sappi profits double for second quarter and half-year ended March 2016, with repositioning well on track…

Hybrid Software and Cerm create new partnership
provides significant opportunities for label printers to improve efficiency and profitability…

Alwan to showcase complete CxF/X-4 solution at drupa
Alwan to showcase CxF/X-4 solution for brand owners and designers to accurately define, predict and reproduce their spot colours…

Alwan to demonstrate inline profiling at drupa in Hall 7
Alwan enables printers to automatically calibrate and profile print devices without any dedicated resources or print sessions…

Windsor Print creates new finishing production landscape
Horizon bookletmaker and Foliant spend with IFS brings greater control, cuts costs and reduces outsourcing…

Tue 10 May…   
Heidelberg announces preliminary figures for 2015/2016
Heidelberg grows and records significant annual net profit for FY 2015 / 2016 that corresponds to a Euro 100 million turnaround…

Campaign chooses Screen Truepress Jet520ZZ for Gütersloh
Bertelsmann Printing Group’s direct mail and document solutions division opts for Screen inkjet for direct marketing…

Goss and DG press announce partnership for packaging
Goss International acquires the Thallo press system as part of the agreement, enhancing Goss’ portfolio of packaging solutions…

Kurz: Print finishing that will make people look twice
The new stamping foil changes colour at different viewing angles. KURZ will be at drupa 2016 in Hall 3, in dip in Hall 7, and in Hall 12…

Fujifilm to debut new Acuity LED 3200R at drupa
Fujifilm announces new wide-format Acuity LED 3200R UV inkjet printer at drupa 2016 in Hall 8b…

OnColor ECO Ink Optimization for The Sun Chronicle
The Sun Chronicle taps into ProImage OnColor ECO Ink Optimization Software to reduce ink consumption and cost…

Wed 11 May…   
New Internet Website for the KBA Group
Printing press manufacturer Koenig & Bauer AG has completely redesigned and modernised its Internet Website…

Durst single-pass inkjet for corrugated and labels at drupa
Durst to unveil new corrugated packaging & display printing segment with single-pass and multi-pass technologies, and more…

Agfa to launch Advantage N Essentials CTP series at drupa
Agfa Graphics now offers a series of low-cost engines that take CTP technology for newspaper prepress back to its essence…

Ricoh and CHILI Publish join the Ghent Workgroup
The Ghent Workgroup (GWG) is pleased to welcome two new members on board: Ricoh and CHILI Publish…

Muller Martini Presto: 817 job changes in nine days
In one year, 13 UK and Ireland companies have invested in a Presto II or Presto II Digital Saddle Stitcher from Muller Martini…

Xeikon helps DOCUsystem open new market opportunities
Flyers, invoices, photo wallpapers and more: Rödermark-based DOCUsystem leverages the Xeikon 8500 for expansion…

Thu 12 May…   
Koenig & Bauer Group interim Q1 report for 2016
A positive start for the KBA Group with revenue in the first quarter up 46 per cent and EBT up ?18m year-on-year…

Hybrid Software to debut PACKZ RoundTrip at drupa
Hybrid Software provides missing link between package design in Adobe Illustrator format and production…

CHILI publish to highlight Asian expansion at drupa 2016
Move supports increased demand for the production of personalised, shorter runs of marketing materials in the APAC region…

The Smart Print Shop for everyone: thanks to Prinect
With the new Prinect Production Manager, print shops of all sizes can completely automate their production processes…

GMG announces release of OpenColor 2.0.4
OpenColor 2.0.4 offers separation profiles for GMG ColorServer, packaging editors, and Adobe Photoshop…

New Kornit Allegro joins Barcelos-based Blur’s press fleet
Portuguese fashion printer Blur, extends direct-to-garment business with Kornit Digital’s Allegro and Zund Cut solution…

Fri 13 May…   
BPIF Printing Outlook Report Q2 2016
UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

Agfa Graphics launches PrintSphere in the cloud
Agfa Graphics launches PrintSphere, a cloud-based data exchange service for print service providers…

QuarkXPress 2016 to ship on 24 May
Limited time left to take advantage of special offers on upgrades and pre-order promotions…

Heidelberg non-stop plate production at drupa 2016
Smart print shop: Heidelberg to showcase a fully automatic production line for CTP plate imaging at drupa…

Cestrian first in UK with EFI Reggiani PRO 340 for textiles
Cheadle, UK-based Cestrian Imaging drives growth with EFI Reggiani PRO 340 digital textile inkjet printer…

Ruicheng Yang Sen Packaging adds first Roland 700
Pharmaceutical packaging printer Shanxi Ruicheng Yang Sen Packaging: a professional service all round…

Last lead articles from previous update…  

Last Friday’s leads…
KURZ: Innovative die technologies for hot stamping
Hinderer + Mühlich presenting novel die designs and setup aids at drupa as a co-exhibitor with the stamping foil manufacturer…

Industrial Inkjet on customer-finding mission at drupa 2016
IIJ targeting 200 new OEM customers for Konica Minolta at drupa on Konica Minolta’s stand in Hall 8b…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Previous…   
Sappi extends an invitation to innovate flexible packaging
With integrated barriers and heat sealing properties this new Sappi paper is suitable for flexible packaging applications…

Online Features May/Jun Chapter 05

NEW…   
The Biofore Tea House at ‘Moi Helsinki’ event in Beijing, China
UPM and Tongji University combine Chinese tea culture with innovative biomaterials for the Biofore Tea House, from 13 – 15 May…

BPIF’s Printing Outlook for the Second Quarter 2016
The UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

SF Taylor improves efficiencies and reduces waste with KBA
The Stockport, UK company has doubled its press output by investing in a KBA Rapida 75 4-colour with perfecting…

Online Features Mar/Apr Chapter 04

Previous…   
Traderplus South Africa expands with further IIJ investment
Traderplus South Africa secures a major advantage with additional Industrial Inkjet (IIJ) technology, to be added in July…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Paper Chains
The weekly Verdigris blog by Laurel Brunner – Fri 13 May

Previous…   
Sustainable by Design
The weekly Verdigris blog by Laurel Brunner – Fri 06 May

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index, as well as via the special Newsroom button on the right of the Home Page near the top. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa ante portas Blogs 2016

Objectif Lune: Innovative solutions for interactive communications
drupa ante portas: Simply clever – OL turns data into personalised cross-media solutions! By Andreas Weber, Mainz/Germany

Previous…   
BW Papersystems’ strong brands at drupa 2016
drupa ante portas: Interview with BW Papersystems’ Patrick Walczak, who relies completely on customer orientation and individual solutions! By Andreas Weber…

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our drupa Newsroom.

KBA at drupa: A strong focus on packaging producers
The press manufacturer is the market leader in several packaging segments and generates 70% of its revenue in the packaging market…

Hybrid Software to debut PACKZ RoundTrip
Hybrid Software provides missing link between package design in Adobe Illustrator format and production…

The Smart Print Shop for everyone: thanks to Prinect
With the new Prinect Production Manager, print shops of all sizes can completely automate their production processes precisely in line with requirements…

Heidelberg non-stop printing plate production at drupa
Smart print shop: Heidelberg showcasing a fully automatic production line for CTP plate imaging at drupa…

Durst to unveil single-pass inkjet for corrugated and labels
Durst to unveil its new corrugated packaging & display printing segment with single-pass and multi-pass technologies, along with its successful Tau 330 portfolio for label production…

Tecnau show debut for the Libra 800 at drupa
Tecnau to exhibit the Libra 800 automated and variable book finishing line for first time at an industry event at drupa 2016…

Agfa launches Advantage N Essentials CTP series @drupa
Agfa Graphics now offers a series of low-cost engines that take CTP technology for newspaper prepress back to its essence…

Kurz: Print finishing that will make people look twice
New Kurz stamping foil changes colour at different viewing angles…

CHILI publish highlights Asian expansion at drupa
Move supports increased demand for the production of personalized, shorter runs of marketing materials in the APAC region…

Domino to showcase its K630i high-speed inkjet in Hall 5
Domino to launch a high speed variable-pagination digital booklet printing solution with Kern and IBIS at drupa 2016…

Fujifilm to debut new Acuity LED 3200R at drupa
Fujifilm announces new wide-format Acuity LED 3200R UV inkjet printer at drupa 2016 in Hall 8b…

Alwan to showcase ccmplete CxF/X-4 solution at drupa in Hall 7
Alwan to showcase its complete CxF/X-4 solution for brand owners and designers to accurately define, predict and reproduce their spot colours…

Alwan to demonstrate inline profiling at drupa in Hall 7
Alwan Color Expertise enables printers to automatically calibrate and profile their print devices without any dedicated resources or print sessions…

Tichawa Vision CIS innovation at drupa in Hall 3
100% print inspection: Tichawa to present a multicolor Contact Image Sensor (CIS) offering adaptable resolution with minimum space requirements…

Previous…   
Kurz: Innovative die technologies for hot stamping
Hinderer + Mühlich is presenting novel die designs and setup aids at drupa as a co-exhibitor with the stamping foil manufacturer Leonhard Kurz…

Industrial Inkjet on customer-finding mission at drupa
IIJ targeting 200 new OEM customers for Konica Minolta at drupa on Konica Minolta’s stand in Hall 8b…

Masterwork’s extensive postpress for packaging at drupa
At drupa, Masterwork will debut automatic sheet inspection machines, die-cutting and embossing, and folder gluers…

CRON brings major diversification to its drupa campaign
Six new products illustrate company’s dedication to improve value chain from plate to printed product…

MGI to showcase the Future of Print at drupa
MGI Digital Technology announces exclusive world premieres of new products for digital and offset applications…

Adphos Digital Printing at drupa in Hall 6
adphosNIR – drying, curing and other thermal processes at the speed of light at drupa 2016…

Feldmuehle at drupa 2016 in Hall 4
With a focus on VivaCard and MediaLiner high-white, matt materials for holistic packaging design…

The touchpoint 3D fab + print: at drupa
Visionary ideas, best cases and hands-on state of the art…

HP introduces three wide-format Latex Printers for drupa debut
HP Inc. propels print service providers’ profitability with new latex printers as company’s third-generation Latex portfolio delivers new levels of productivity and affordability…

The next step in colour communication at dip on 2 and 8 June
Colour management specialist Erik Koldenhof on stage at the drupa innovation park: ‘Embrace open standards for print quality communication’…

Steinemann at drupa in Hall 1 with new dmax systems
New narrow-format dmax digital varnishing machines attracting great interest. The dmax 106 will be shown live at drupa…

Leonhard Kurz named a HP SmartStream Solutions Partner
The Kurz DM-Liner for creating glossy, metalised surfaces with digital print, to be presented on HP’s stand at drupa in Hall 17…

Kodak’s latest version of Insite Creative Workflow in Hall 5
Kodak Insite Creative Workflow improves collaboration and security with HTML5 will be demonstrated at drupa…

Duplo products to raise the bar in Hall 6 at drupa
Duplo International will be using Hall 6 at drupa as the launch pad for a raft of new, faster, smarter, better, state-of-the-art products…

CP Bourg at drupa in Hall 6 and in Hall 17 with HP Indigo
CP Bourg announces advanced integration with the new HP Indigo 7900 Digital Press and HP Indigo Direct-to-Finish to be debuted in Hall 17…

Unilux to introduce two LED strobes at drupa
Lightweight stroboscopes deliver brighter light, more even coverage, enhanced ability to inspect UV-visible inks, security elements or coatings…

drupa 2016 Expert Article Series and more
Can be found in our Drupa Newsroom via the Index on the Home Page.

Final article in the series…   
Digital versus traditional packaging print
Touch the future. Drupa Expert Article No 8 by Michael Seidl, publisher and editor-in-chief of various specialist publications in Central and Eastern Europe including Print & Publishing, Packaging and Visual Communication….

drupa 2016 News from Messe Düsseldorf

Previous…   
touchpoint 3D fab + print:
Visionary ideas, best cases and hands-on state of the art…

touchpoint 3D fab + print:
Visionäre Ideen, Best Cases & State-of-the-Art zum Anfassen…

drupa cube 2016: With full programme PDF to download
Inspiration and innovation in some 60 keynotes, panel discussions and presentations from international experts…

drupa cube 2016: Mit komplette Programm PDF zum download
Inspiration und Innovation in rund 60 Keynotes, Panel-Discussions und Präsentationen internationaler Experten…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

Most recent…   
FESPA’s Regional events in 2016
FESPA’S worldwide regional events reinforce the central Profit For Purpose philosophy which drives FESPA…

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drupamc report key visual 2.005

© 2016: Andreas Weber, Mainz/Germany

 

Comment on #drupamc by Andreas Weber | German version available

Everyone did a super job at the drupa media conference (abbr: #drupamc) from February 29 to March 2, 2016: The Messe Dusseldorf, particularly the drupa2016 team; the 15 exhibitors with their presentations; AD Communications as the organising agency and last, but not least, the approximately 100 trade journalists in attendance from around the globe, with happily many newcomers among them. That’s a good thing. The branch is in need of some new momentum. And some new thinking, followed by the right doings. drupa 2016 supposedly stands for: Touch the future, the motto proclaimed by drupa director Sabine Geldermann. That’s great! — Still: Getting customers of print companies as crucial innovation decision-makers on board remains relatively unnoticed. In this respect: Print is making rapid technological advancements, but the industry itself is applying the brakes!

At a glance:

  • #drupamc was a big success.
  • HP wants to take over the leading role in print (but unfortunately, commits real communication blunders!).
  • Heideldruck is the secret star (thanks to partners Fujifilm and Ricoh).
  • Kodak appears to have gone “retro” and Xerox is struggling a bit despite new products.
  • Canon is the most convincing with #UnleashPrint.
  • Before drupa 2016 begins, there is a lot to do to iron out communication deficits, place focus on portraying the benefits (beyond technology) and to finally mobilise customers of print companies.

Indisputable: Optimism and confidence in the future are back (see also: 3rd drupa Insights Report). That was shown by the technology providers in almost all the presentations, particularly those of the “smaller” and highly specialised exhibitors such as Kolbus, Bobst, Hybrid, Global Graphics, Datalase and especially Pitney Bowes, a global player that will be a stranger to most drupa visitors (see summary of all company presentations in the ValuePublishing real-time reports on Storify).

#drupamc already promised to be very exciting in the run-up: Industry leader Heidelberger Druckmaschinen (Heideldruck) dashed ahead with its drupa slogan “Simply Smart” and a disruptive new strategy. Success in print is not primarily about the presses, but about new types of integrated solutions that live up to the digital age and the changes in media usage behaviour. New terms become correspondingly relevant: internet-of-things, Industry 4.0, cloud, big data, apps, automation, 3D, 4D, as well as customer centricity and others. And, of course, new technologies: at the core, cloud services as well as a new generation of industrial inkjet production systems (see Bernd Zipper’s analysis and evaluation on beyondprint.de).

Heideldruck did not give a presentation at #drupamc —they focussed on their own press conference beforehand, which can prove to be a clever move. Despite everything, Heidelberg was omnipresent. Particularly because Heideldruck partners such as Ricoh and Fujifilm referred explicitly to Heidelberg’s expertise as their main support. After all, with Heideldruck one leads in everything required for managing a printing business. This is precisely where HP and its Graphic Solution Business (GSB) wishes to be positioned in order to dethrone Heideldruck.  After relying on HP for “heavy metal” for almost 12 years, HT’s core competency as an IT company was pulled out of the hat at #drupamc: “PrintOS” is the magic word with which HP – now the exhibitor with the largest stand at drupa – hopes to win over print companies. 

 

 

Will HP’s PrintOS be the turning point?

The announcement was full of promise: “HP Inc. inspires print providers to reinvent their possibilities at drupa 2016 with HP PrintOS, a cloud-based mobile platform that simplifies and automates print production management”. It is about “new advancements enabling print service providers to reinvent their possibilities”. HP big boss Rob Le Bras-Brown, Global Head of Print Marketing, said, “HP is bringing the full power of our vast portfolio (…) to drupa 2016. With today’s introduction of HP PrintOS and more pre-drupa announcements to come, HP is following through on its promise to ‘keep reinventing’. That means that we will be showing advancements across the various segments of the printing industry that will enable our customers to reinvent their possibilities.” And François Martin, HP GSB Worldwide Marketing Director, used some clever words to emphasise the fact that the print business is primarily about the perfect synchronisation of the analogue and digital worlds.

IMG_1638

Photo: Andreas Weber

 

PrintOS Senior Manager at HP, Simon Lewis, delivered a convincing presentation. His voice almost cracked during the presentation, and especially during the questions from the trade journalists. The specs sound promising and according to HP are to include the following apps:

  1. Box, a tool that simplifies the onboarding of print jobs from non-automated sources such as e-mail and file transfer services. According to HP, a disproportionate amount of time and effort are often invested in handling jobs prior to production. Box standardises many processes, thereby reducing this overhead. Users thus have a tool in hand to increase capacity and improve profitability.
  2. Site Flow, a tool that combines automatic job submission, pre-press and shop floor management all in one. The app is suitable for print service providers in both the business-to-business and business-to-business-to-consumer sectors. Site Flow makes it possible for print service providers to offer their clients more attractive prices. Furthermore, it can help improve service and produce more easily hundreds, thousands or even tens of thousands of individual personalised print orders every day, including shipment to the end customers.

 

Live-Video: Andreas Weber via iPad.

 

Users of HP Indigo and HP PageWide Web Press should be able to avail of PrintOS as of May 31, 2016; users of HP Latex and Scitex have to wait most likely until 2017. Many apps will be available free of charge to existing HP customers with a service contract. Certain apps will be subject to monthly user charges. — So much for the announcements that really sounded full of promise.

 

Interjection: You cannot not communicate!

Whoa! Are communication glitches at HP the exception? Or is HP still lacking a healthy mix of IT skills and willingness to communicate? — HP Inc. has put a lot of marketing effort into promoting its drupa innovations and particularly, the PrintOS to printing companies. The budget for the trade show presence is huge. But the impact is rather marred by a lack of multichannel communication talent. HP set up its own section on Flickr. As of March 12, 2016, the eight photos that had been posted had been called up only 16 times to date. In general, HP’s social media engagement seems half-hearted: It is present almost everywhere, without actually achieving any interaction. Views on YouTube of elaborately produced HP videos, for example, are probably mostly generated by its own staff. Google searches on HP topics are not easy.

Serious are the technical mistakes: The press release dated February 29, 2016, sent at 4:01pm by PR agency F&H Porter Novelli, Munich—words of praise on PrintOS providing a link that as of March 12, 2016, at 3:44pm, still led to nothing. “Oops. We can’t find that page for you” is bluntly displayed. EMBARRASSING. And it is not the first time that such a thing has happened on an HP website.

And last, but not least: Press queries that go beyond the content of the press releases often come up against a lack of understanding or are barely answered, as many colleagues from various countries have complained; if you do not know an HP GSB manager personally and/or have direct access, you are on your own.

Bottom line: If HP GSB wishes to make its aspiration of leadership in print credible, then it needs to communicate once and for all about its innovations in a professional, market-oriented and innovative way! 

Bildschirmfoto 2016-03-12 um 15.40.26

 

Another missed opportunity? — Describing the benefits for customers of print companies was not a topic!

What is truly important, however, gets short shrift: What benefits does HP give customers of print companies? Nothing was mentioned about that. And that, to me, seems criminal. Just zeroing in on the fact that print companies can do their work more easily and cheaply using PrintOS will hardly make print stronger in the communications mix. Precisely herein lies drupa 2016’s reason for being. Touch the future refers not only to printing companies that will spend billions on technology at drupa 2016 to be fit for the future. Rather ‘Touch the future’ is a message to all, who have to drive innovation in communication in order to do profitable business.

Apropos profit and growth: Whether intended or not, with PrintOS, HP is tremendously boosting the topic of e-business print and the online printing sector, which in Germany alone already brings in 2.5 billion in revenues annually (source: EPOS Study, https://www.epos-studie.de). This is important to realise since e-business print and online printing do not appear in the trade fair programme as primary, eminently important generic terms for the future of the printing industry.

Still: HP Inc. dared come out from under cover, which cannot be said of other top dogs such as Kodak or Xerox. The Kodak presentation was like stepping back into the 20th Century. Nothing innovative, just improvements of existing products and an affirmation that they continue to faithfully serve the analogue world of print. Similar to Xerox: New inkjet printing systems were presented. And at the same time the assurance was given that despite the company split announced in February 2016, everything would remain the same. Whoa! Is that good news or bad?

From a German point of view, Xerox has practically almost disappeared from the professional print market. It is only being kept alive by a couple of committed and competent business and computer companies. Viewed corporate-wide, it was only just 2 years ago that Xerox lost one-third of its sales in print technology. But the major impetus has to come from Xerox itself, for instance, by thinking beyond print and placing proprietary solutions such as XMPie better in the spotlight, since XMPIe perfectly closes the gap between print and online communication in multichannel scenarios.

 

Impressions of the #drupamc, incl. the new drupa music presented by EFI CEO Guy Gecht! Video animation: Andreas Weber.

 

All the more impressive was seeing how some of Xerox’s tough competitors such as Konica Minolta and Ricoh are excellently positioned. Likewise, Fujifilm and Epson, who made virtually modest presentations, offering a number of surprises for many colleagues in the trade. In addition to the Fujifilm/Heideldruck inkjet cooperation project “Primefire 106”, mention must be made of the Epson PaperLab, a compact machine for DIY recycled papermaking in DIN A4/A3 sizes. (Whereby the Epson PaperLab has been known about since the beginning of 2015 and was as such nothing new for #drupamc). Even EFI, the speciality vendor-turned-conglomerate, demonstrated the point more rousingly and far-sightedly than Xerox. In his famous, notoriously funny style of presentation, EFI CEO Guy Gecht used the Hollywood dream factory to enthusiastically demonstrate the future of print as a dynamic growth market. At the end, Guy Gecht presented a special version of Billy Joel’s song “We didn’t Start the Fire” with new lyrics he created for drupa and the global printing industry. MAGNIFICENT!

 

Mark Lawn and Peter Wolff, Canon Europe, explaining the new #UnleashPrint communications approach of the imaging corporation.


#UnleashPrint — Canon trumps and makes a lasting impression!

Canon led the way, making a brilliant appearance. The leading multinational imaging corporation delivered a convincing affirmation to print and to the market for professional printing at the industrial level. Those who had the opportunity to visit the Canon Expo in New York City, Paris, Shanghai or Tokyo in October 2015 would have been prepared. It was evident that Canon indeed has the widest range of applications: Canon is the only drupa exhibitor to cover all six drupa highlight themes: Print, Packaging, Green Printing, Functional Printing and 3D-Printing as well as Multichannel. That is important in this sense specifically for drupa 2016 and in general for the print industry, since Canon as a brand has the greatest charisma in B2B as well as in B2C!

Of course, Canon also showed innovative technologies, just like other exhibitors. But everything was in the context of solutions accessible to print companies and their customers alike, showing the respective, clear benefits. The Canon stand will reflect the areas of application, so that all visitors can easily find the solutions that are of most interest to them. Individually, those are:

  • commercial print
  • business communications, including transactional and direct mail
  • publishing, including books, magazines and newspapers
  • advertising and creative, including display graphics
  • functional/industrial, including 3D printing
  • packaging
  • photographic products

This is truly the full spectrum of what can satisfy current and future market demands! By its own admission, Canon relies on a combination of market-leading technologies, expertise and continuous dialogue with customers to help print service providers implement customer-centric business models that unleash the full potential of their business.

For this to be understood and communicated ubiquitously, Canon is the only exhibitor to date to employ new contemporary communications channels: As part of a multichannel communications campaign on relevant platforms, the hashtag #UnleashPrint is to address not only print service providers, but also innovation decision-makers, interested in print in the communications mix as well as the corresponding technologies and services.

 

Live-Video: Andreas Weber in a 1 min. interview with Canon’s Mark Lawn via iPad.

 

Mark Lawn of Canon Europe explained the unusual approach with #UnleashPrint as follows:  In every area of the stand, Canon will bring to life its new campaign to #UnleashPrint. This communicates Canon’s passion for print as a unique and powerful medium, celebrates the value of print and sets out to unlock its still untapped potential. Central to this is to show how the implementation of intelligent new business models can follow for realising the potential of print in the digital age to better fulfil constantly changing customer needs.

In its corresponding press release, Canon further says: “Every zone of the Canon stand will feature exceptional creative print applications, with the aim of inspiring visitors to extend their product portfolio and push the boundaries of print. As part of the customer journey through the endless variety of print, Canon will also show trade visitors how they can increase print’s effectiveness through integration with digital platforms to deliver seamless multichannel communications that simplify customer experiences, stimulate response and make print as measurable as any other tool in the communications mix.”

Print wins Analysis by Andreas Weber .001

Print wins, only if it stands the test in the communications mix!

That sums up what it is all about. And corresponds to our ValuePublishing analyses, made in the run-up to #drupamc, personally discussed with customers of print companies, agencies and publishing houses. (See the analysis “Print wins!” by Andreas Weber on slideshare.com)

The key messages derived from it carry forward the exciting results in the trade of the #drupamc and are as follows:

  1. The goal is attainable: Print wins! And considers itself to be the key pillar in all contemporary marketing and communications scenarios.
  2. For more than a thousand years, print has been one of the most important cultural tools globally for allowing innovations to become reality! Why should things be any different today?
  3. BUT: The market has changed radically! Instead of quantity, quality is increasingly in demand. The trend: Exploit added value through more attention to and greater efficacy of printed material in the communications mix!
  4. The dilemma: Everyone driving communications is searching for digital strategies to push content (unanimously) everywhere. Dealing with print innovations that lead to dialogue through interaction is often overlooked. Only multichannel can do that in combination with print! And that needs to be communicated better and more clearly via drupa 2016.
  5. Print will become the key pillar, thanks to completely new types of software and cloud solutions and e-business models, particularly in personalisation. It is no longer a question of reach, but of “one conversation”!
  6. Multichannel innovations that include print do not make analogue media superfluous, but integrate them seamlessly.
  7. Print sustainably increases business success through interaction, through dialogue with the audience (customers, partners, interested parties); supported by personal, timely relevance — through touchpoints covering the whole media spectrum from print to digital.
  8. Print teamed up with multichannel and e-business is a new, rapidly growing service sector. Focus: driving innovation forward! New print technologies such as inkjet are important, but “just” a means to the end.
  9. Everyone needs to learn what it’s all about: In communication, more reach is not the measure of all things, relevant dialogue and ongoing conversation are.
  10. It is proven that print wins and its importance is strengthened through the IoT, cloud, big data and multichannel services because it makes communication powerful, relevant and humane.

 

Summary

As I have said, it was an extremely successful and insightful #drupamc. But there is still a lot to do before drupa 2016 opens its doors on May 31, 2016. The tried-and-true motto, in my view: “Get rid of silo thinking! Touch the future now! Take the communication offensive!” — Exhibitor communication should not be just a blunt promotion of new technologies for printing companies, presented in the conventional print trade press. A lot more needs to happen using innovative communication, through social media, through mobile, in order to put the focus on the benefits. Only so can the business in general and especially the decision-makers involved in innovation projects in the industry, in trade, and in the brand-name companies be reached to show print in a new way that can be experienced and understood. Canon is the only exhibitor to date who convincingly shows how it should be done and thus sets the bar: #UnleashPrint!

 

Note: With our real-time reports on ValuePublishing, we were able to make #drupamc rated tops. In just 72 hours, we reached more than 750,000 viewers who were able to experience live what was happening in Dusseldorf through the short reports and commentary. 

 

 

drupamc report key visual 5.001

@ 2016 Großes Foto: Messe Düsseldorf, Constanze Tillmann. Kleines Foto und Bildcollage: Andreas Weber, Mainz.

 

Kommentar zur #drupamc von Andreas Weber | Englisch version available

Alle haben zur drupa media conference (kurz: #drupamc) vom 29. Februar bis 2. März 2016 einen super Job gemacht: Die Messe Düsseldorf, insbesondere das drupa2016-Team, die 15 Aussteller mit ihren Vorträgen, AD Communications als Organisationsagentur und zu guter Letzt die rund 100 anwesenden Fachjournalisten aus aller Welt, davon erfreulich viele Neulinge. Das ist gut so. Die Branche braucht neuen Schwung. Und ein neues Denken, dem die richtigen Taten folgen. Dafür soll die drupa 2016 stehen: Touch the Future, lautet das Motto, das drupa-Direktorin Sabine Geldermann ausrufen lässt. Gut so! — Aber: Nahezu unbeachtet bleibt weiterhin, die Kunden der Druckereien als maßgebliche Innovationsentscheider ins Boot zu holen. Insofern: Print kommt technologisch rasant voran, aber die Branche bremst sich selbst!

Auf einen Blick:

  • #drupamc war ein voller Erfolg.
  • HP will die Leitfunktion im Print übernehmen (begeht aber kommunikativ leider echte Patzer!).
  • Heideldruck ist der heimliche Star (dank der Partner Fujifilm und Ricoh).
  • Kodak wirkt „retro“ und Xerox tut sich ziemlich schwer trotz Produktneuheiten.
  • Canon überzeugt am stärksten mit #Unleashprint.
  • Bis zur drupa 2016 bleibt viel zu tun, um Kommunikationsdefizite auszugleichen, die Nutzendarstellung in den Fokus zu stellen (beyond technology) und endlich die Kunden der Druckereien zu mobilisieren.

Unbestreitbar: Aufbruchsstimmung und Zukunfts-Zuversicht sind wieder da (siehe auch: 3. drupa Insights Report). Das zeigten seitens der Technikanbieter fast alle Präsentationen, vor allem auch diejenigen von „kleineren“ und hochspezialisierten Ausstellern wie Kolbus, Bobst, Hybrid, Global Graphics, Datalase und v. a. von Pitney Bowes, einem Global Player, der den meisten drupa-Besucher noch unbekannt sein wird (siehe Zusammenfassung aller Firmenvorträge im ValuePublishing-Echtzeit-Report per Storify).

Schon im Vorfeld versprach die #drupamc hochspannend zu werden: Der Branchenprimus Heidelberger Druckmaschinen (Heideldruck) war mit seinem drupa-Slogan „Simply Smart“ und einer disruptiv neuer Strategie voran geprescht. Es geht beim Erfolg mit Print nicht mehr primär um Maschinen, sondern um neuartige, integrierte Lösungen, die dem Digitalzeitalter und dem veränderten Medien-Nutzungsverhalten gerecht werden. Entsprechend sind neue Begriffe relevant: Internet-of-Things, Industrie 4.0, Cloud, Big Data, Apps, Automation, 3D, 4D, aber auch Customer Centricity u. a. m. Und natürlich neue Technologien, im Kern Cloud-Services sowie eine neue Generation von industriellen Inkjet-Produktionssystemen (siehe die Analyse und Bewertung von Bernd Zipper auf beyondprint.de).

Heideldruck war zwar nicht mit Vorträgen auf der #drupamc vertreten — man setzte auf eigene Pressekonferenzen im Vorfeld, was sich als kluger Schachzug erweisen kann. Trotz allem war Heidelberg omnipräsent. Vor allem, weil Heideldruck-Partner wie Ricoh und Fujifilm sich expressis verbis auf die Kompetenz von Heidelberg als wichtigste Stütze bezogen. Schließlich ist man bei Heideldruck führend in allen Belangen, die es braucht, um ein Druckerei-Geschäft erfolgreich managen zu können. Genau an der Stelle will HP mit seinem Graphic Solution Business (GSB) ansetzen, um Heideldruck den Rang abzulaufen. Nachdem man bei HP rund 12 Jahre auf „Heavy Metal“ gesetzt hat, wurde zur #drupamc die Kernkompetenz von HP als IT-Konzern aus dem Hut gezaubert: „PrintOS“ heisst das Zauberwort, mit dem HP nunmehr als flächenmäßig größter drupa-Aussteller Druckereien für sich gewinnen will. 

 

 

Bringt HP’s PrintOS die Wende?

In der Ankündigung heisst es vielversprechend: „HP Inc. eröffnet Druckanbietern auf der drupa 2016 neue Möglichkeiten — Cloud-basierte mobile Plattform HP PrintOS vereinfacht und automatisiert das Management der Druckproduktion“. Es gehe um „Neuentwicklungen, mit denen Druckdienstleister neue Geschäftsmöglichkeiten entdecken können“. HP Top-Manager Rob Le Bras-Brown, Global Head of Print Marketing, äußert sich medial wie folgt: „HP zeigt auf der drupa 2016 die ganze Leistungsfähigkeit seines umfassenden Portfolios (…) Mit der heutigen Präsentation von HP PrintOS und weiteren Ankündigungen, die wir noch vor der drupa machen werden, folgt HP seinem Motto ‚Keep reinventing‘. Dies bedeutet, dass wir über die verschiedenen Bereiche der Druckbranche hinweg Neuentwicklungen vorstellen werden, mit denen unsere Kunden neue Geschäftsmöglichkeiten erschließen können.“ Und François Martin, HP GSB Worldwide Marketing Director, fand smarte Worte, um zu betonen, dass es im Print-Business vor allem darum gehe, die analoge und digitale Welt perfekt aufeinander abzustimmen.

IMG_1638

Foto: Andreas Weber, Mainz

Der PrintOS-Senior Manager bei HP, Simon Lewis, lieferte eine überzeugende Präsentation. Seine Stimme überschlug sich fast beim Vortragen, gerade auch bei den Nachfragen der Fachjournalisten. Die Spezifikationen klingen vielversprechend und sollen laut HP unter anderem folgende Anwendungen umfassen:

  1. Box, ein Tool, das die Erstellung von Druckaufträgen aus nichtautomatisierten Quellen, wie E-Mail und File-Transfer-Services, vereinfacht. Häufig erfordert laut HP die Auftragsabwicklung im Vorfeld der Produktion einen unverhältnismäßig großen Zeit- und Arbeitsaufwand. Box standardisiert viele Prozesse und reduziert damit diesen Mehraufwand. Damit haben Anwender ein Werkzeug in der Hand, um ihre Auftragskapazität zu steigern und die Wirtschaftlichkeit zu verbessern.
  2. Site Flow, ein Tool, das automatische Auftragserteilung, die Druckvorstufe und Shopfloor Management in sich vereint. Die Anwendung soll für Druckdienstleister in den Bereichen Business-to-Business und Business-to-Business-to-Consumer gleichermaßen geeignet sein. Site Flow ermögliche es Druckdienstleistern, ihren Kunden attraktivere Preise zu bieten. Zudem könnten sie damit ihren Service verbessern und noch einfacher täglich hunderte, tausende oder zehntausende individueller personalisierter Druckaufträge produzieren und bis zum Endkunden liefern.

 

Live-Video: Andreas Weber via iPad.

 

Nutzer von HP Indigo und HP PageWide Web Press sollen die PrintOS ab dem 31. Mai 2016 nutzen, Nutzer von HP Latex und Scitex voraussichtlich ab 2017. Viele Anwendungen sollen dem HP-Kunden mit bestehenden Serviceverträgen ohne zusätzliche Kosten zur Verfügung. Für bestimmte Anwendungen seien monatliche Nutzungsgebühren fällig. — Soweit die Ankündigungen, die wirklich vielversprechend klingen.

Zwischenruf: Man kann nicht nicht kommunizieren!

HOPPLA: Sind Kommunikations-Pannen bei HP die Ausnahme? Oder fehlt bei HP noch ein gesunder Mix aus  IT-Kompetenz und Kommunikationsbereitschaft? — Der Marketing-Aufwand, mit dem HP Inc. seine drupa-Neuheiten und vor allem PrintOS bei Druckereien promotet, ist gross. Die Budgets für Messeauftritte riesig. Die Wirkung wird durch mangelndes mediales Kommunikationstalent aber ziemlich beeinträchtigt. Auf Flickr hat HP eine eigene Sektion eingerichtet. Per 12. März 2016 haben die bis dato acht eingestellten Fotos aber nur 16 Aufrufe generiert. Überhaupt: Das Social-Media-Engagement von HP wirkt halbherzig: Man ist fast überall dabei, ohne aber tatsächlich Interaktionen zu erreichen. Views auf YouTube mit aufwendig produzierten HP-Videos z. B. werden zumeist wohl durch eigene Mitarbeiter generiert. Google-Suchen gestalten sich bei HP-Themen als schwierig. 

Gravierend sind handwerkliche Fehler: Der in der Pressemeldung vom 29.02.2016, 16:01 Uhr, von der PR-Agentur über F&H Porter Novelli, München, verschickte PR—Lobpreisungstext zu PrintOS bietet einen Link an, der noch am 12. März 2016, 15:44 Uhr, ins Nichts führte. „Oops. We can’t find that page for you“, wird lapidar angezeigt. PEINLICH. Denn es ist nicht das erste Mal, dass einem auf der HP-Website solches widerfährt.

Und last but not least: Presseanfragen, die über den Inhalt von Pressemeldungen hinausführen, stoßen of auf Unverständnis oder werden kaum beantwortet, wie auch zahlreiche Kollegen aus verschiedenen Ländern monieren; wer nicht einen HP-GSB-Manager persönlich kennt und/oder direkten Zugang hat, wird alleine gelassen.

Fazit: Will HP GSB seine angestrebte Leadership in Print glaubhaft machen, muss endlich professionell, marktorientiert und innovativ über Innovationen kommuniziert werden! 

Bildschirmfoto 2016-03-12 um 15.40.26

 

Chance abermals vertan? — Die Nutzendarstellung für Kunden der Druckereien wurde nicht thematisiert!

Zu kurz kommt allerdings das wirklich Wichtige: Welche Vorteile bringt HP damit dem Kunden der Druckereien? Hierzu wurde nichts verlautbart. Und das scheint mir sträflich. Denn nur darauf abzuzielen, dass Druckereien durch PrintOS einfacher und kostengünstiger ihrer Arbeit nachgehen, wird Print im Kommunikationsmix kaum stärken. Genau hierin liegt aber das, wofür die drupa 2016 stehen muss. Touch the future bezieht sich ja nicht nur auf Druckereien, die auf der drupa 2016 wiederum Milliardensummen für Technologien ausgeben sollen, um fit für die Zukunft zu werden. Sondern Touch the future ist eine Botschaft an alle, die die Innovation der Kommunikation vorantreiben müssen, um profitables Geschäft zu machen.

Apropos Profit und Wachstum: Ob gewollt oder ungewollt, HP stärkt mit PrintOS das Thema E-Business Print und den Online-Printing-Sektor ungemein, der alleine in Deutschland schon 2,5 Milliarden Jahresumsatz bringt (Quelle: EPOs Studie, https://www.epos-studie.de). Dies ist wichtig zu erkennen, weil E-Business Print und Online-Printing im Messeangebot als übergeordnete, eminent wichtige Gattungsbegriffe für die Zukunft der Printbranche nicht vorkommen.

Immerhin: HP Inc. hat sich aus der Deckung gewagt, was man von anderen Platzhirschen wie Kodak oder Xerox nicht sagen kann. Die Kodak-Präsentation wirkte wie ein Schritt zurück ins 20. Jahrhundert. Nichts innovatives, eigentlich nur Verbesserungen des bestehenden Angebotes und ein Bekenntnis, dass man auch die analoge Welt des Druckens brav bedient. Ähnlich bei Xerox: Neue Inkjet-Drucksysteme wurden vorgestellt. Und zugleich wurde versichert, dass trotz des im Februar 2016 angekündigten Firmen-Splits alles beim Alten bleiben wird. Hoppla: Ist das eine gute gute oder eine schlechte Nachricht?

Aus deutscher Sicht ist Xerox im Profi-Druckmarkt nahezu diffundiert. Und wird bei Professional Print nur noch über ein paar engagierte und kompetente Handels- und Systemhäuser am Leben gehalten. Konzern-weit gesehen, gingen bei Xerox vor knapp 2 Jahren ein Drittel der Umsätze mit Printtechnik verloren. Wesentliche Impulse muss Xerox aber aus sich selbst heraus schöpfen, zum Beispiel, indem Xerox „beyond Print“ denkt und eigene Lösungen wie XMPie besser in den Fokus rückt, da per XMPIe die Kluft zwischen Print- und Online-Kommunikation per Multichannel-Szenarien perfekt geschlossen wird.

 

Impressionen von der #drupamc, inkl. der von EFI CEO Guy Gecht vorgestellten neuen drupa-Musik! Video-Anmination: Andreas Weber.

 

Um so eindrucksvoller war zu sehen, wie harte Xerox Wettbewerber wie Konica Minolta oder auch Ricoh exzellent aufgestellt sind. Ebenso Fujifilm und Epson, die fast bescheiden auftraten und für viele Fachkollegen zahlreiche Überraschungen aufboten. Zu nennen ist neben dem Fujifilm/Heideldruck Inkjet-Kooperationsprojekt „Primefire 106“ vor allem das Epson PaperLab, eine kompakte Maschine, mit der man selbst DIN A4/A3-Recycling-Papiere herstellen kann. (Wobei das Epson PaperLab seit Anfang Dezember 2015 bekannt ist, also keine Neuheit zur #drupamc war). Sogar der sich zum Mischkonzern entwickelnde Spezialitätenanbieter EFI präsentierte mitreissender und weitsichtiger als Xerox, worauf es ankommt. EFI CEO Guy Gecht nutzte in seiner berühmt-berüchtigt-humorvollen Darbietungsweise die Traumfabrik Hollywood, um die Zukunft von Print begeisternd als dynamischen Wachstumsmarkt darzulegen. Zum Abschluss präsentierte Guy Gecht einen eigens neu vorgetragenen Song, der Billy Joel’s „We didn’t Start the Fire“ mit einem für die drupa und die globale Print-Branche neu geschaffenen Text versieht. GROSSARTIG!

 

Mark Lawn and Peter Wolff, Canon Europe, erläuterten den neuen #UnleashPrint-Kommunikationsansatz des Imaging-Konzerns.


#UnleashPrint — Canon trumpft auf und beeindruckt nachhaltig!

Allen voran trat Canon fulminant auf. Der global führende Imaging-Konzern lieferte ein überzeugendes Bekenntnis zu Print und zum Markt für professionelles Drucken auf industriellem Niveau. Wer die Gelegenheit hatte, im Oktober 2015 bereits in New York City, Paris, Shanghai oder Tokio die Canon Expo zu besuchen, konnte gewappnet sein. Dabei war ersichtlich, dass Canon tatsächlich über das breiteste Anwendungsspektrum verfügt: Als einziger drupa-Aussteller deckt Canon alle sechs drupa Highlight-Themen ab: Print, Packaging, Green Printing, Functional Printing und 3D-Printing sowie Multichannel. Das ist insofern spezifisch für die drupa 2016 und generell für die Print-Branche wichtig, da Canon als Marke die größte Strahlkraft hat, im B2B wie im B2C!

Natürlich zeigt Canon wie andere Aussteller auch innovative Technik. Aber alles im Kontext mit Lösungen, die Druckereien wie auch deren Kunden zugänglich sind respektive klare Vorteile bringt. Entsprechend wird der Canon Messestands Anwendungsbereiche widerspiegeln, damit alle Besucher die für sie interessantesten Lösungen auf Anhieb finden können. Im Einzelnen sind das:

  • Akzidenzduck
  • Geschäftskommunikation, einschließlich Transaktions- und Direct Mail Druck
  • Publishing, einschließlich Büchern, Zeitschriften und Zeitungen
  • Werbe- und Kreativbereich, einschließlich Display-Grafiken
  • Funktions-/Industriedruck einschließlich 3D-Druck
  • Verpackungsdruck
  • Fotografie-Produkte

Wahrlich, das ist das volle Spektrum dessen, was heutige und künftige Marktanforderungen erfüllen kann! Canon setzt dabei nach eigenem Bekunden auf die Kombination von marktführender Technologie, Know-how und kontinuierlichem Kundendialog, um Druckdienstleister bei der Implementierung von kundenorientierten digitalen Geschäftsmodellen zu unterstützen, die ihr gesamtes Geschäftspotenzial freisetzen.

Damit dies verständlich und auch ubiquitär kommunizierbar wird, geht Canon bis dato als einziger Aussteller zeitgemäß-neue Kommunikationswege: Der Hashtag #UnleashPrint (zu deutsch: „entfessele Print“) soll im Rahmen einer Multichannel-Kommunikationskampagne auf den relevanten Plattformen nicht nur Print-Dienstleister ansprechen, sondern auch Innovations-Entscheider, die sich für Print im Kommunikationsmix und damit verbundene Technologien wie auch Dienstleistungen interessieren.

 

Live-Video: Andreas Weber in a 1 min. interview with Canon’s Mark Lawn via iPad.

 

Mark Lawn von Canon Europe erläuterte den ungewöhnlichen Ansatz mit #UnleashPrint wie folgt: Jeder Bereich des Canon-Messestands werde #UnleashPrint mit Leben erfüllen, um Canons Leidenschaft für Print als einzigartiges, leistungsstarkes Medium zu verdeutlichen. Der Wert von Print solle zelebriert werden und sein noch ungenutztes Potenzial freisetzen. Zentral sei zudem, aufzuzeigen wie die Implementierung intelligenter neuer Geschäftsmodelle erfolgen kann, um das Potenzial von Print im Digitalzeitalter zur besseren Erfüllung der sich ständig ändernden Kundenanforderungen zu veranschaulichen.

In der entsprechenden Presseverlautbarung von Canon heisst es weiterhin: „In jedem Bereich des Canon-Stands werden außergewöhnliche und kreative Druckanwendungen zu sehen sein, die die Besucher dazu animieren sollen, ihr Produktportfolio zu erweitern und die Grenzen von Print auszureizen. Auf der Entdeckungsreise durch die unendliche Print-Vielfalt wird Canon den Fachbesuchern auch zeigen, wie sie die Effektivität von Print durch die Integration in digitale Plattformen zur Schaffung von Multichannel-Kommunikationskampagnen steigern können, die eine bessere Kundenerfahrung bieten, zum Dialog anregen und Print zu einem weiteren messbaren Tool im Kommunikationsmix machen.“

Andreas Weber Value Analyse Print gewinnt.001.jpeg

Print gewinnt nur, wenn es sich im Kommunikationsmix bewährt!

Das ist auf den Punkt gebracht, worum es geht. Und deckt sich mit unseren ValuePublishing-Analysen, die wir im Vorfeld der #drupamc gemacht und mit Kunden der Druckereien, Agenturen und Verlagen persönlich besprochen haben. (Siehe die Analyse „Print gewinnt!“ von Andreas Weber per slideshare.com)

Die Kernthesen, die sich ableiten, führen die fachlich spannenden Ergebnisse der #drupamc weiter und lauten wie folgt:

  1. Das Ziel ist erreichbar: Print gewinnt! Und behauptet sich als wichtigste Säule in allen zeitgemäßen Marketing und Kommunikationsszenarien.
  2. Denn: Print gehört seit über Tausend Jahren zu den global wichtigsten Kulturtechniken, um Innovationen Wirklichkeit werden zu lassen! Warum sollte das heute anders sein?
  3. ABER: Der Markt hat sich radikal verändert! Statt Masse ist zunehmend Klasse gefragt. Der Trend: Mehrwerte nutzen durch mehr Sorgfalt und höhere Effektivität von Drucksachen im Kommunikationsmix!
  4. Das Dilemma: Alle Kommunikationstreibenden suchen nach Digital-Strategien, um Inhalte (unisono) überall zu pushen. Übersehen wird oft, sich mit Print-Innovationen zu beschäftigen, die durch Interaktionen zum Dialog führen. Das leistet aber nur Multichannel in Kombination mit Print! Und das muss via drupa 2016 besser und klarer kommuniziert werden.
  5. Print wird durch völlig neuartige Software- und Cloud-Lösungen und E-Business-Geschäftsmodelle v. a. im Kontext mit Individualisierung zur wichtigsten Säule. Es geht nicht mehr nur um Reichweite, sondern um ›One Conversation‹!
  6. Multichannel-Innovationen, die Print einschließen, machen analoge Medien nicht überflüßig, sondern integrieren sie nahtlos.
  7. Print steigert so nachhaltig den Geschäftserfolg durch die Interaktion, durch Dialoge mit dem Publikum (Kunden, Partner, Interessenten); getragen von individueller, zeitlich abgestimmter Relevanz — über Berührungspunkte, die das volle Medienspektrum von Print bis Digital abdecken.
  8. Print im Team mit Multichannel und E-Business ist ein neuer, rasch wachsender Dienstleistungsbereich. Fokus: Innovationen vorantreiben! Neue Print-Techniken wie Inkjet sind dabei wichtig, aber „nur“ Mittel zum Zweck.
  9. Alle müssen lernen, worum es geht: In der Kommunikationen sind nicht mehr Reichweiten das Maß aller Dinge, sondern relevante Dialoge und durchgängige Konversationen.
  10. Print gewinnt nachweislich und wird durch IoT, Cloud, BigData und Multichannel Services in seiner Bedeutung gestärkt, weil es die Kommunikation wirkungsstark, relevant und menschengerecht macht.

 

Fazit

Wie gesagt, es war eine äußerst gelungene und erkenntnisreiche #drupamc. Bis zum drupa 2016-Beginn am 31. Mai 2016 bleibt aber noch viel zu tun. Das probate Motto aus meiner Sicht: „Weg mit dem Silo-Denken! Touch the future now! Geht in die Kommunikationsoffensive!“ — Die Kommunikation der Aussteller darf sich nicht nur einsilbig auf das Bewerben von neuer Technik für Druckereien beziehen. Und dies über klassische Print-Fachmedien darstellen wollen. Es muss per Innovationskommunikation vielmehr passieren, per Social Media, per Mobile, um die Nutzendarstellung in den Fokus zu rücken. Nur so können für die Wirtschaft insgesamt und insbesondere für die Entscheider von Innovationsprojekten in der Industrie, im Handel, bei den Markenunternehmen erreicht werden, um Print in neuer Form erfahrbar und begreifbar dazustellen. Canon macht es bis dato als einziger Aussteller überzeugend vor, wie es funktionieren muss und hat damit die Messlatte definiert: #UnleashPrint!

 

Hinweis: Per ValuePublishing konnten wir die #drupamc über unsere Echtzeit-Berichterstattung zum Quotensieger werden lassen. Über 750.000 Viewers wurden in rund 72 Stunden erreicht, die per Kurzberichte und Kommentare live erlebten, was in Düsseldorf passierte. 

 

drupa 2016 highlight Multichannel ENG

By Andreas Weber | Click to access german version

The topic of “multichannel” appears to be extremely complex. For many, it is also complicated. Whatever, by the end of this year at the latest, there will be no way around it – you will have to come to terms with it. And here are three reasons why:

  1. Unsolved problem: “How do I effectively and permanently reach my customers and others who are interested?” 
  2. Shift to customer orientation: “It is no longer ‘it’s the brand that counts’, but the market that counts.”
  3. The new trendsetters IoT & Industry 4.0: “In an interlinked and automated digital world, dialogue is the deciding factor!”

“Nothing stays the same!” said Christian Kopocz, entrepreneur and Executive Director of the international XMPie User Group. “The change driven by technology and consumers increasingly forces information and personal exchange across many other channels — in addition to print, web and e-mail, video content, social media and mobile services have all become relevant. Individual solutions are in demand.”

If you look and listen carefully, the turning away from decades of successful mass communications may not be taking place abruptly, but it is unstoppable and irreversible. Publishing houses are experiencing that, just as are TV stations. And, of course, the printing industry, particularly the sector of commercial printing. Digitalisation is changing everything — every type of business including marketing and communications processes. The Internet of Things (IoT) and Industry 4.0 are fast-forwarding automation on all possible levels.

It is worth listening to the experts who have been involved with the development of suitable solutions. “The digital age is the age of the customer. Why? The audience you serve is always interconnected and online,” explained Dr. Jacob Aizikowitz, President of XMPie. He went on to add, “You need to become part of the resulting continual conversation and interlinking. Old-school marketing methods no longer fit in this new scenario. Achieving wide reach and attention through mass media is no longer as successful as it was in the past. Brands are setting the example of how to be involved in a relationship with your customers and others who are interested, and for carrying out an on-going sustained dialogue.”

Holistic View

Source: XMPie, A Xerox Company

 

Everything is changing: Multichannel newly defined!

Up to now, there has been a confusion of terms: Cross-media is the same as multichannel which is the same as omnichannel. What is mostly advocated is that the aim of content marketing is to make content public on as many channels as possible, all at the same time. But that is not at all what it is about, since this scares off the receiver. Jacob Aizikowitz is clear about just what it is that makes multichannel: “It is all down to making it possible for personal, relevant and interactive communication to take place in a creative way, offering touch points at the right time in a mix of digital and print media.” 

Smart service providers are already exploiting this way of thinking, by having successfully transformed their traditional business models. Printers have become media production service providers who, through multichannel services, have evolved into marketing service providers. The side effect: From the skilful interplay with digital printing, diverse opportunities for success arise that first, go beyond booming online printing and second, open up new areas of business and profitable growth.

Renato Vögeli of Vögeli AG in Switzerland explained this as follows: “We understand multichannel communications to be the individual addressing of the target group across various channels in order to reach the individual wherever he or she may be. With that, we can take the target group along on a journey in a mix of online and offline that offers various points of contact.”

His German colleague Patrick Donner, TraffiC Online Print Solutions GmbH, added, “We at TraffiC define multichannel communications quite specifically and very pragmatically: bringing communications from different media together with focus on print, e-mail, web and social media. The aim is to bring about emotional experiences that effectively deliver a haptic sensation via print as well as the speed and round-the-clock availability of digital communication.” For Patrick Donner, individuality in the interlinking of print and online is the key to attracting the interest of the communications partner. “To our way of thinking, multichannel communication creates effective personal experiences as opposed to the ‘one-for-all actions’ that are otherwise customary.”

Christian Kopocz rounds out the reassessment of multichannel communications by summing up what it is really all about: “The customer decides how, when and where he would like to be addressed. For me, multichannel is the communication of relevant content to the preferred channels of the customer!” Both today and tomorrow, service providers are and will be constantly required to think ahead and become pro-active. “I see that as a real mammoth task since up to now, even with multichannel innovations, everything was undertaken in a very linear manner: Investment was made in a new business model that was brought to market and then practically, like a loan repayment, was worked off monthly. Less thought was given to continuous, 100% customer-oriented, sustained development and none at all to it as an investment in the future.” According to Kopocz, the result was often in the form of bad figures. It doesn’t have to be that way at all: “Stay curious and don’t let the contact with your customer flag – that will always take you to your goal!”

 

Note: drupa 2016 will show the latest multichannel solutions and applications. That makes it worth paying a visit to Dusseldorf!

drupa blog — Multichannel (English only)

 

drupa 2016 newsroom Multichannel

drupa 2016 highlight Multichannel D

Von Andreas Weber

Das Thema „Multichannel“ scheint äußerst komplex zu sein. Für viele auch kompliziert. Wie auch immer, spätestens in diesem Jahr kommt man nicht mehr daran vorbei, sich damit umfassend auseinanderzusetzen. Und zwar aus drei Gründen:

  1. Ungelöstes Problem: „Wie erreiche ich wirkungsvoll und nachhaltig meine Kunden und Interessenten?“ 
  2. Wandel zur Kundenorientierung: „Nicht mehr ‚die Marke macht’s‘, sondern der Markt macht’s“.
  3. Die neuen Schrittmacher IoT & Industrie 4.0: „In einer vernetzten und automatisierten digitalen Welt entscheidet die Dialogfähigkeit!“

„Nichts bleibt wie es ist!“, sagt Christian Kopocz, Unternehmer und Executive Director der weltweit aktiven XMPie User Group. „Der von Technik und Konsumenten getriebene Wandel erzwingt mehr und mehr die Information und den persönlichen Austausch über viele weitere Kanäle — neben Print, Web, E-Mail wurden Video-Inhalte, Social Media und Mobile Services relevant. Individuelle Lösungen sind gefragt.“

Schaut und hört man genau hin, die Abkehr von der jahrzehntelang erfolgreichen Massenkommunikation vollzieht sich zwar nicht abrupt, aber unaufhaltsam und nicht umkehrbar. Verlage spüren dies ebenso wie TV-Sender. Und natürlich auch die Druckindustrie, vor allem im Sektor „Commercial Printing“. Die Digitalisierung verändert alles — jede Art von Geschäft inklusive den Marketing- und Kommunikationsprozesse. Das Internet-of-Things (IoT) und Industrie 4.0 treiben rasch die Automatisierung auf allen möglichen Ebenen voran.

Es lohnt sich daher, auf Experten zu hören, die sich mit der Entwicklung adäquater Lösungen beschäftigen. „Das Digitalzeitalter ist das Zeitalter des Kunden. Warum? Das Publikum, das man bedient, ist immer vernetzt und Online“, erklärt Dr. Jacob Aizikowitz, XMPie President. Und fährt fort: „Man muss Teil der sich daraus ergebenden immer währenden Konversation und Vernetzungen werden. Die Marketing-Methoden der alten Schule passen für diese neuen Szenarien nicht mehr. Per Massenmedien große Reichweiten und Aufmerksamkeit zu erzielen bringt nicht mehr die Erfolge wie ehedem. Markenunternehmen machen es vor, wie man sich mit Kunden und Interessenten in Beziehung setzt und durchgängige, nachhaltige Dialoge führt.“

Holistic View

Quelle: XMPie, A Xerox Company.

Alles im Wandel: Multichannel neu definiert!

Bis dato herrscht ein Begriffswirrwarr: Crossmedia ist gleich Multichannel ist gleich Omnichannel — zumeist wird propagiert, dass per Content Marketing das Ziel sein muss, einen Inhalt auf möglichst vielen Ausgabekanälen gleichzeitig publik zu machen. Darum geht es aber keinesfalls, da dies wiederum die Empfänger abschreckt. Jacob Aizikowitz stellt darum klar, was Multichannel ausmacht: „Es geht im Kern darum zu ermöglichen, dass auf kreative Art und Weise individuelle, relevante und interaktive Kommunikation stattfinden kann, die zur richtigen Zeit Berührungspunkte im Mix von digitalen und gedruckten Medien bietet.“ 

Diese Sichtweise nützt smarten Dienstleistern bereits, indem sie überaus erfolgreich ihre klassischen Geschäftsmodelle transformiert haben. Aus Druckereien wurden Medienproduktions-Dienstleister, die sich per Multichannel Services zu Marketing Service Providern weiterentwickelt haben.  Nebeneffekt: Aus dem gekonnten Zusammenspiel mit Digitaldruck ergeben sich vielfältige Erfolgsaussichten, die erstens über das boomende Online-Printing hinausführen und zweitens neue Geschäftsfelder und profitables Wachstum eröffnen.

Renato Vögeli von der Schweizer Vögeli AG erläutert dies wie folgt:Wir verstehen unter Multichannel die individuelle Ansprache des Zielpublikums über verschiedene Kanäle, um den Einzelnen dort anzusprechen, wo er sich aufhält. Wir können damit das Zielpublikum im Mix von Online und Offline auf eine Reise mitnehmen, die verschiedenste Berührungspunkte bietet.“

Sein deutscher Kollege Patrick Donner, TraffiC Online Print Solutions GmbH, ergänzt: „Multichannel definieren wir bei TraffiC sehr konkret und ganz pragmatisch: Kommunikation aus differenzierten Medien zusammenführen. Mit Fokus auf Print, Email, Web und Social Media. Das Ziel lautet, emotionale Erlebnisse herbeiführen, die sowohl die haptischen Erlebnisse via Print als auch die Schnelligkeit und Rund-um-die-Uhr-Verfügbarkeit digitaler Kommunikation zur Wirkung bringen.“ Dabei bildet für Patrick Donner die Individualität in der Vernetzung von Print und Online den Schlüssel für das Interesse beim Kommunikationspartner. „Multichannel in unserem Sinne schafft effektive persönliche Erlebnisse im Gegensatz zu sonst üblichen ‚Gießkannen-Aktivitäten’.“

Christian Kopocz rundet die Neubewertung von Multichannel ab, in dem er auf den Punkt bringt, worum es tatsächlich geht: „Der Kunde bestimmt wann, wo und wie er angesprochen werden möchte. Multichannel ist für mich die Kommunikation mit relevanten Inhalten auf vom Kunden bevorzugten Kanälen!“ Dienstleister seien heute und morgen gefordert, stetig weiter zu denken und sich zu pro-aktiv zu entwickeln. „Das sehe ich als echte Mammut-Aufgabe, da bisher auch bei Multichannel-Innovationen sehr linear vorgegangen wurde: Per Investition wurde ein neues Geschäftsmodell auf den Markt gebracht und dann quasi wie bei einer Kredittilgung monatlich abgearbeitet. An eine stetige, hundertprozentige Kundenorientierung und permanente Weiterentwicklung wurde wenig gedacht, und schon gar nicht als Invest in die Zukunft eingestuft.“ Das Ergebnis kam laut Kopocz dann oftmals in Form schlechter Zahlen. Das müsse aber gar nicht sein. Denn: „Neugierig bleiben und den Kontakt zum Kunden nicht erlahmen lassen, das führt immer ins Ziel!“

 

Hinweis: Die drupa 2016 wird die neuesten Lösungen und Anwendungen für den Bereich Multichannel zeigen. Ein Besuch in Düsseldorf lohnt sich daher!

drupa blog — Multichannel (english only)

drupa 2016 newsroom Multichannel

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