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ValueDialog: Transformation as a main topic in Brazil—powered by ABTG

June 27, 2017
CEO Talk on Innovation, Digital Transformation, Multi-Channel Innovation, Valuable Advice, Value Innovation
3 Comments

Value Publishing ABTG Congresso 2017.001

Preview on the Congress International de Tecnologia Gráfica hosted by ABTG

On 24 August 2017 the Congress International de Technologia Gráfica hosted by Associação Brasileira de Tecnologia Gráfica —ABTG will happen in São Paulo, Brazil. It’s all about cross-media / multichannel and transformation driving innovation and change in the graphic communications industries. And for sure it’s about changing market needs and the future of print.

By recommendation of Hamilton Terni Costa, a good friend and the head of AN Consulting, Andreas Weber, Head of Value, got invited by Manoel Manteigas de Oliveira, Technical Director at ABTG, the Brazilian Association of Printing Technology, to give a keynote presentation. A good opportunity for Tânia Galluzzi to set up an interview in advance for Abigraf Magazine Graphic Technology Magazine.

What are the main topics of your speech?

Andreas Weber: My key message will be: If you want to benefit from innovation to strengthen your marketing success you have to be able to understand and to handle transformation in the digital age properly. That means: Innovative printing companies need to transform their production business into a sustainable and future oriented marketing solution provider business to hit market and customer needs. And they have to understand how to support their customers to transform their marketing as well in a sustainable, profitable way. In my Keynote you will learn:

  • Secrets of Transformation
  • Impact on Print / Graphic Communications
  • Learn from the best (selected cases)
  • Guidelines to create a win-win-win momentum

How important is a congress like this today?

Andreas Weber: I am absolutely sure the Congress International de Technologia Gráfica hosted by ABTG will have a great impact on the whole industry and its customers. It is important to bundle different visions, opinions and talents to master the change and to get ready for transformation. To meet in person enables to reach the best network effects you can get. I am proud to be part of a best-in-class speaker team! It will be my pleasure and honor to blog about it to share all those upcoming news from Brazil with my global network.

Have you ever been in São Paulo?

Andreas Weber: I am happy to get back to São Paulo after 15 years. In 2002 I had the pleasure to meet Francisco Mesquita Neto, the CEO of O Estado, and Luis Fries, the CEO of Folha. We discussed at that time the disruptiv impact of the Internet and Online Communication on the newspaper and media business. I figured out that what they did in Brazil was right at the cutting edge!  — And last but not least: I admire the art & culture in São Paulo — very well known and loved by me for decades as a centre of philosophy and amazing (jazz) music.

—Thanks for the conversation. We will be happy to welcome you in Brazil.

 

 

 

 

See further information at the ABTG website.

 

 

 

ValueCheck: How is #Heideldruck mastering the digital transformation?

June 24, 2017
3D printing, 4D Printing, CEO Talk on Innovation, Digital Transformation, drupa 2016, Multi-Channel Innovation, Valuable Advice, Value Innovation, ValueCheck
1 Comment

Value Publishing Mike Hilton 2017.001

By Andreas Weber, Head of Value  |  German Version

Heidelberger Druckmaschinen AG (#Heideldruck for short) is in the ascendancy, growing sustainably and profitably while other companies such as HP, Xerox, Ricoh, and Canon are being forced to restructure and/or consolidate. This appears to be nothing out of the ordinary looking back on over 150 years of a company steeped in tradition, but look more closely and it’s a different story. Heideldruck claims it was the only printing press company to record a significant improvement in incoming orders over the past financial year in the period during and after drupa. But it certainly won’t be resting on its laurels – quite the opposite, in fact. Entirely new growth segments for the sector are being identified and approached proactively, with Heideldruck mutating into an “agile” company.

“Over the next five years, Heidelberg will once again become a leading light in the sector, enjoying strong growth and profits. We’ve defined the relevant success factors and have already introduced initial measures. This marks the start of a new era of growth for Heidelberg,” said the company’s CEO Rainer Hundsdörfer.

 

ValueCheck by Andreas Weber with Rainer Hundsdörfer, CEO of Heidelberger Druckmaschinen AG

https://twitter.com/ValueCommAG/status/872823956943900672

 

 

Hundsdörfer also had the following to say: “The Heidelberg Digital Technology (HDT) and Heidelberg Digital Business and Services (HDB) sectors were established on April 1, 2017 to prepare for the company’s digital future. HDT combines sheetfed offset, label printing, and postpress operations and is responsible for developing, producing, and marketing the appropriate technologies and products for new business models. HDB, meanwhile, is where Heidelberg manages its operations relating to services, consumables, remarketed equipment, digital printing technology, and solutions throughout the value-added chain.”

This was possible thanks to the economic recovery of Heidelberg and the profitable growth it is now once again experiencing. The most important observations regarding the new strategy and the KPIs from the latest balance sheet are as follows:

  • Strategic focus on technology leadership, digital transformation, and operational excellence
  • Group targets for 2022 defined and underpinned with specific measures
  • Targeted increase in sales to around €3 billion, in EBITDA to €250-300 million, and in net profit after taxes to over €100 million
  • Initial strategic measures already implemented – two acquisitions (DOCUFY/Fujifilm coatings & printing chemicals in EMEA) and enhanced efficiency
  • Presentation of annual financial statement for 2016/2017 confirms targets achieved

 

 

Worth noting: 
Digital doesn’t “only” mean digital printing at Heideldruck

Digital printing is naturally a fundamental part of the new, comprehensive “Heidelberg goes digital” strategy. The new Primefire platform for digital packaging printing sets the bar extremely high here. But the digital transformation of the print business demands more than simply building good digital presses. Heideldruck has now gained a significant edge in this respect by finding a holistic approach that actually enables print shops to master the digital transformation. At the Annual Accounts Press Conference on June 8, 2017 in Frankfurt, CFO Dirk Kaliebe pointed out that it was now virtually impossible to distinguish between the high level of digitization in offset printing and that in digital printing. “The term ‘digital printing’ is actually misleading,” remarks Hundsdörfer. “Non-impact printing would be more accurate, that is to say a contactless printing method. Ultimately, however, printing takes place and an analog product is produced,” he explains. Hundsdörfer believes a mechanical engineer’s skill lies in combining all possible methods that serve to manufacture marketable print products of all kinds that are suitable for production in an efficient and automated process.

Is Heidelberg the print world’s Amazon?

As was already stressed at drupa 2016, the Push to Stop method enables autonomous printing. This is similar to Google helping to develop autonomous driving. The aim of the Heidelberg Cloud and assistant solutions is for the company to become the Amazon of the printing industry. “Heidelberg goes digital” is therefore linked to far more than a new way of building printing presses. As I see it, this is comparable to the success story of Tesla. At first glance, Tesla manufactures a premium electric car. A closer look reveals highly sophisticated data exchange between the driver/his preferences and the vehicle’s maximum coordination with specific needs and an optimum driving experience. In spring 2017, Tesla succeeded in overtaking automotive pioneer Ford in terms of market capitalization and sold more luxury vehicles in the United States than Porsche, VW/Audi, and BMW put together. Heidelberg could enjoy similar success. That’s why Hundsdörfer is promoting his vision of the “agile” company – a company that in my view is characterized by thinking and acting autonomously! 

 

Screenshots of the Heideldruck Annual Report, which has a die-cut folding carton on the cover that can be removed and turned into a “digital” box. This can be downloaded via Heidelberg.com.

 

As an experienced mechanical engineering insider, Hundsdörfer knows the importance of “operational excellence” (with the focus on permanent optimization of the solution portfolio and production processes). He is also aware of the two biggest assets of Heideldruck – know-how and experience regarding the best way to run a print business, under the premise of automating what can be automated – in production, in procurement, in real-time analysis of production resources in the field, in dialog between Heidelberg customers and their customers, and much more besides. Heideldruck is already a long way ahead of many other mechanical engineering companies in this respect. And it is marketing its know-how with start-ups, the go-to market, production companies (e.g. in 3D printing), and also other sectors (no doubt including the automotive sector in the future), where production processes continuously need to be converted and adapted. And not over a period of many months, but in just a few days.

 

 

There was good reason for the following question being raised at the Annual Accounts Press Conference: “Given everything you’ve told us, is it still appropriate for you to be called Heidelberger Druckmaschinen [= Heidelberg printing presses]?” The answer was that the brand has long been called “Heidelberg” and that’s all that counts. According to Hundsdörfer, building presses is vital for Heideldruck because the machines and their operation are linked to numerous additional and value-added services offered by the company. This is also the reason for the recent acquisitions of DOCUFY and, above all, the consumables sector of Fujifilm. Accordingly, Hundsdörfer wants Heideldruck to become a system solution provider, rather like a kind of platform operator for the global printing sector and its customers. Transformation is not simply a means to an end here, but the core business enabling profitable growth like that of the GAFA companies (Google, Amazon, Facebook, and Apple – see our ValueWebinar on value analysis “Transformation – Beam me up, Scotty”).

 

 

Conclusion

The new “Heidelberg goes digital” strategy clearly won people over at the Annual Accounts Press Conference, with the share price immediately soaring to its highest level all year. Despite the significant complexity, the Heideldruck CEO and CFO were able to set out their perspective and arguments both concisely and transparently. The Heidelberg Digital Business and Services (HDB) division has a key role to play, because this is where new business models/business model philosophies need to be developed for Heideldruck and also for customers and partners. — See as well our  ValueDialog with Management Board member and Chief Digital Officer Dr. Ulrich Hermann.

 

 

Extracts from the presentation charts used at the Heideldruck press conference on June 8, 2017 in Frankfurt

 

 

 

Further information is available in the multimedia ValuePublishing report on Storify

Please click the link for a ValuePublishing real-time report with texts, videos/voiceover, photos and opinions from the business press:

https://storify.com/zeitenwende007/valuecheck-wie-meistert-heideldruck-die-digitale-t

 

Heideldruck BPK Review via ValuePublishing Storify 08062017

 

 

ValueCheck: Wie meistert #Heideldruck die digitale Transformation?

June 9, 2017
3D printing, 4D Printing, Basic Topics on Innovation, CEO Talk on Innovation, Digital Transformation, Multi-Channel Innovation, Posts in German Language, Valuable Advice, Value Innovation, ValueCheck
5 Comments

Value Publishing Mike Hilton 2017.001

Von Andreas Weber, Head of Value  |  English Version

Im Aufwind: Während andere wie HP, Xerox, Ricoh oder Canon sich notgedrungen re-strukturieren und/oder konsolidieren, baut Heidelberger Druckmaschinen AG (kurz: #Heideldruck) sein Wachstum nachhaltig und profitabel aus. Eigentlich in Anbetracht der über 150-jährigen Geschichte eines Traditionsunternehmens kein außergewöhnlicher Vorgang. Wohl aber doch, wenn man genau hinschaut. Denn Fakt ist: Heideldruck verzeichnete nach eigenen Angaben derzeit als einziges Druckmaschinen-Unternehmen im abgelaufenen Geschäftsjahr in der drupa-Phase und danach ein deutliches Plus im Auftragseingang. Und will sich auf diesen Lorbeeren keinesfalls ausruhen. Im Gegenteil: Es werden für die Branche ganz neue Wachstumssegment identifiziert und pro-aktiv angegangen. Heidelberg mutiert damit zum „agilen Unternehmen“.

„Heidelberg wird in den nächsten fünf Jahren wieder der wachstumsstarke und profitable Leuchtturm unserer Branche werden“, sagte Rainer Hundsdörfer, Vorstandsvorsitzender des Unternehmens. „Wir haben die Erfolgsfaktoren hierfür definiert und bereits die ersten Maßnahmen eingeleitet. Damit beginnt für Heidelberg eine neue Wachstumsära.“

 

ValueCheck von Andreas Weber mit Rainer Hundsdörfer, CEO Heidelberger Druckmaschinen AG

https://twitter.com/ValueCommAG/status/872823956943900672

 

 

Hundsdörfer ließ weiterhin verlautbaren: „Um den Konzern für die digitale Zukunft des Unternehmens fit zu machen wurden bereits zum 1. April 2017 die Segmente Heidelberg Digital Technology (HDT) und Heidelberg Digital Business und Services (HDB) etabliert. Bei HDT sind das Sheetfed-Offset-Geschäft, der Etikettendruck und die Druckweiterverarbeitung zusammengefasst; hier werden die passenden Technologien und Produkte auch für neue Geschäftsmodelle entwickelt, produziert und vermarktet. Bei HDB steuert Heidelberg seine Geschäfte mit Services und Verbrauchsmaterialien, Gebrauchtmaschinen sowie die digitalen Drucktechniken und Lösungen entlang der Wertschöpfungskette.“

Möglich wurde dies, da Heidelberg wirtschaftlich wieder obenauf ist und profitabel wächst. Hier die wichtigsten Anmerkungen zur neuen Strategie und Eckdaten aus der aktuellen Bilanz:

  • Strategischer Fokus auf Technologieführerschaft, digitaler Transformation und operativer Exzellenz
  • Konzernziele für 2022 definiert und mit Einzelmaßnahmen hinterlegt
  • Umsatz soll auf rund 3 Mrd. €, das EBITDA auf 250–300 Mio. € und Nachsteuergewinn auf mehr als 100 Mio. € steigen
  • Erste strategische Maßnahmen: zwei Akquisitionen (DOCUY / Fujifilm Lacke & Druckchemikalien in EMEA) und Effizienzverbesserung bereits umgesetzt
  • Vorlage des Jahresabschlusses 2016/17 bestätigt Zielerreichung

 

 

Bemerkenswert: 
Digital heisst bei Heideldruck nicht automatisch „nur“ Digitaldruck

Elementarer Teil der neuen, umfassenden “Heidelberg goes Digital”-Strategie ist natürlich der Digitaldruck. Hier setzt insbesondere die neue Primefire-Plattform für den digitalen Verpackungsdruck die Messlatte enorm hoch. Doch die digitale Transformation des Print-Geschäfts verlangt mehr, als nur gute Digitaldruck-Maschinen zu bauen. Hier hat sich Heideldruck inzwischen einen deutlichen Vorsprung erarbeitet, indem ein ganzheitlicher Ansatz gefunden wurde, dass Druckereien die digitale Transformation auch tatsächlich bewältigen können. Finanzvorstand Dirk Kaliebe verwies bei der Bilanzpressekonferenz am 8. Juni 2017 in Frankfurt am Main darauf, dass es kaum noch möglich sei, den hohen Grad der Digitalisierung im Offsetdruck von dem im Digitaldruck zu unterscheiden. „Eigentlich ist der Begriff ‚Digitaldruck‘ irreführend“, merkt CEO Rainer Hundsdörfer an. „Man sollte besser von Non-Impact-Druck sprechen, also einem berührungslosen Druckverfahren. Am Ende wird aber auch gedruckt und ein analoges Produkt hergestellt.“ Die Kunst seitens eines Maschinenbauers bestehe darin, alle möglichen Verfahren einzubinden, die dazu dienen, marktgerecht und produktionstauglich Drucksachen aller Art effizient und automatisiert herzustellen.

Heidelberg als Amazon im Print?

Schon auf der drupa 2016 wurde betont: Durch Push-to-stop-Methodik ermögliche man autonomes Drucken ähnlich wie Google das autonome Autofahren befeuert. Und durch die Heidelberg Cloud und -Assistent-Lösungen wolle man zum Amazon der Print-Branche werden. Mit „Heidelberg goes digital“ ist also wesentlich mehr verbunden, als nur eine neue Art und Weise, Druckmaschinen zu bauen. Aus meiner Sicht ist das mit der Erfolgs-Story von Tesla zu vergleichen: Auf den ersten Blick baut Tesla ein elektrogetriebenes Premium-Auto. Auf den zweiten Blick geht es um den qualifizierten Datenaustausch zwischen Fahrer / seinen Präferenzen und dem Maximum an Abstimmung des Fahrzeugs an konkrete Bedürfnisse und optimales Fahrerleben. Tesla gelang es im Frühjahr 2017, den Auto-Pionier Ford bei der Marktkapitalisierung zu überrunden und in den USA mehr Luxusfahrzeuge zu verkaufen als Porsche, VW/Audi und BMW zusammen. — Heidelberg könnte ähnliches gelingen. Darum propagiert CEO Hundsdörfer seine Vision des „agilen“ Unternehmens; ein Unternehmen, das sich aus meiner Sicht durch „autonomes Denken und Handeln“ auszeichnet! 

 

Screenshots vom Heideldruck-Geschäftsbericht, der im Deckblatt eine gestanzte Faltschachtel enthält, die herausgenommen werden kann und zur “digitalen” Box wird. — Download via Heidelberg.com

 

Hundsdörfer setzt als erfahrener Maschinenbau-Insider auf „Operative Exzellenz“ (mit Fokus auf permanente Optimierung des Lösungsangebotes und der Fabrikationsprozesse) sowie die beiden wichtigsten Assets von Heideldruck: Know-how und Erfahrung, wie man das Print-Geschäft bestmöglich betreibt. Und das unter der Prämisse, zu automatisieren, was zu automatisieren geht: bei der Produktion, in der Beschaffung, in der Echtzeitanalyse der Produktionsmittel im Feld, im Dialog des Heidelberg-Kunden mit seinen Kunden und vieles mehr. Hier ist Heideldruck bereits vielen anderen Maschinenbauern weit voraus. Und vermarktet sein Know-how sowohl bei Start-ups beim Go-to-Market und der Produktion (z. B. im 3D-Druck) wie auch in anderen Branchen (wie wohl künftig dem Automobilsektor), wo Fertigungsprozesse permanent umgestellt und angepasst werden müssen. Und das nicht in vielen Monaten, sondern in wenigen Tagen.

 

 

Nicht ohne Grund tauchte bei der Bilanzpressekonferenz die Frage auf: „Bei all dem, was Sie uns darlegen: Stimmt dann noch der Firmenname ‚Heidelberger Druckmaschinen‘?“ — Die Antwort: Der Brand heisst schon lange „Heidelberg“. Und nur das zählt. Und Druckmaschinen zu bauen, ist laut CEO Hundsdörfer für Heideldruck unabdingbar, da durch die Maschinen und ihren Betrieb viele Zusatz- und Mehrwertleistungen aggregiert werden, die Heideldruck anbietet; darum auch die jüngsten Akquisitionen von Docufy sowie v. a. für den Verbauchsmaterialsektor von Fujifilm.

Entsprechend möchte Hundsdörfer Heideldruck zum Systemlösungsanbieter werden lassen, quasi als eine Art Plattform-Betreiber für die globale Print-Branche und ihre Kunden. Dabei bildet Transformation nicht nur Mittel zum Zweck, sondern ist Kern des Geschäfts, um profitabel Wachsen zu können. Ganz so, wie es die GAFA-Firmen vormachen. (GAFA steht für Google, Amazon, Facebook, Apple; siehe dazu unser ValueWebinar-Angebot zur die Value Analyse „Transformation — Beam me up, Scotty”).

 

 

Fazit

Die neue Strategie „Heidelberg goes digital“ hat bei der Bilanzpressekonferenz eindeutig überzeugt — was sogleich einen Kurssprung auf ein Jahreshoch bewirkte. Der Heideldruck-Vorstandsvorsitzende und der Finanzvorstand konnten — trotz aller Komplexität — ihre Sichtweise und Argumente schlüssig und verständlich dargelegt. Dem Vorstandsbereich „Heidelberg Digital Business und Services (HDB)“ kommt eine Schlüsselrolle zu, da hier für Heideldruck wie auch für Kunden und Partner neue Geschäftsmodelle resp. Geschäftsmodell-Philosophien entwickelt werden müssen.

Wir konnten dies per ValueDialog in August 2017 mit Vorstand Dr. Ulrich Hermann besprechen.

 

 

Auszüge aus den Präsentationscharts zur Heideldruck-Bilanz-Pressekonferenz vom 8. Juni 2017 in Frankfurt am Main

 

 

Weitere Infos per multimedialem ValuePublishing Report auf Storify

Bitte Link klicken für ValuePublishing-Echzeitreport mit Texten, Videos/O-Ton, Fotos und Meinungen aus der Wirtschaftspresse:

https://storify.com/zeitenwende007/valuecheck-wie-meistert-heideldruck-die-digitale-t


Heideldruck BPK Review via ValuePublishing Storify 08062017

 

 

 

ValueWeb(er)inar: „Transformation beginnt im Kopf.“

Featured
CEO Talk on Innovation, Digital Transformation, drupa 2016, Multi-Channel Innovation, Posts in German Language, Valuable Advice, Value Innovation
9 Comments

PROKOM Webinar Transformation by Andreas Weber.011

“Beam me up, Scotty” — Transformation im Digitalzeitalter, lautet der Titel eines Webinars, mit dem Andreas Weber, Gründer und Vorstandsvorsitzender der Value Communication AG im Team mit der PROKOM User Community ein für die Print-Branche entscheidend wichtiges Themenfeld eröffnet. Basis waren die Erkenntnisse aus dem gleichnamigen White Paper, das den Webinar-Teilnehmern zur Verfügung stand. — Anbei das Wichtigste aus der Präsentation mit praktischen Ratschlägen, wie man den Überblick behält und den Wandel im Griff hat.

Zitat:

„Die tägliche Reizüberflutung überfordert uns und macht uns fast panisch bewusst, dass der von den digitalen Techniken verursachte Wandel nicht mehr aufzuhalten ist. Kein Stein bleibt dabei auf dem anderen. Um die digitale Transformation kommt keiner herum.“ —Andreas Weber

Themen/Struktur:

  • Die Geheimnisse (und Besonderheiten) der Transformation
  • Rolle und Bedeutung im Kontext mit der Print-Branche
  • Lernen von den Besten (ausgewählte Beispiele)
  • Tipps und Tricks

PROKOM Webinar Transformation by Andreas Weber.002

Intro: Handeln durch Wandeln!

Seit mehr als einer Generation wirkt sich die „Digitalisierung“ fulminant aus (unabhängig davon, wie man den Begriff ausgelegen mag!); unsere Lebenswelten und Lebensrealitäten gehen mit fulminanten strukturellen Veränderungen einher, bei immer kürzer werden Intervallen und einem durch die Globalisierung enorm steigenden Druck. Ein guter Zeitpunkt, um dich mit Transformation aus Sicht der Print-Branche zu beschäftigen. Denn: Gerade innovative Digitaldruck-Unternehmen stehen vor der Aufgabe, ihre Produktion um nachhaltige und zukunftsorientierte Marketinglösungen ausbauen.

1. Die Geheimnisse (und Besonderheiten) der Transformation als Kultur-Phänomen

Um es von Anfang an richtig zu begreifen: Transformation ist kein neuzeitlicher Begriff, er lehnt sich an das griechische METAMORPHOSES an und beschreibt sozusagen einen smarten Wandel. (μεταμόρφωσις, “Transformation, transformierend“, von μετα- (meta-), „Veränderung, Wechsel, Wendepunkt“ und μορφή (morphe), „Form“).

Evolutionsgeschichtlich nehmen Metamorphosen in der Natur und bei Lebewesen einen wichtigen Platz ein, um sich weiterzuentwickeln. Der Begriff Transformation steht immer im Kontext mit menschlicher Kultur. Und bezeichnet keinesfalls ein ausschließliches Ergebnis technischer Entwicklungen. Technisch gesehen, ist die Ausprägung bei der Bildbearbeitung durch das sog. Morphing fassbar, indem unterschiedlich Bilder verschmolzen werden zu einem neuen. Aus heutiger Sicht wird allzu leicht übersehen, dass bereits im Alten Orient die Babylonier eine Transformation des Handels einleitenden, als sie vor rund 3.500 Jahren begannen, Steintafeln zu nutzen, um ihre Angebote zu propagieren. Transformation stellt somit in erster Linie ein kulturelles Phänomen da, das die Menschheit geleitet und Innovationen im Zusammenleben ermöglicht hat.

PROKOM Webinar Transformation by Andreas Weber.007

2. Rolle und Bedeutung im Kontext mit der Print-Branche

Einer der ersten, die der so verstandenen ‚Transformation‘ ein unvergessliches literarisches Denkmal gesetzt haben, war der französische Schriftsteller Victor Hugo. Hugo beschreibt im „Glöckner von Notre Dame“ von 1831 die Szene, als ein mittelalterlicher Mönch durch das Fenster seiner Schreibstube auf die Kathedrale blickt und nach der Kunde von der Erfindung Gutenbergs in Mainz kurz und prägnant vor sich hin spricht: „Ceci tuera cela!“ — Das Eine wird das Andere töten. Gutenberg hat mit seiner Erfindung des Druckens mit beweglichen Lettern die marktbeherrschenden Schreibstuben der Mönche überflüssig gemacht und letztlich die Neuzeit und das Informationszeitalter eröffnet. Technik war für Gutenberg nicht unwichtig, aber eben sekundär, da ein Mittel zum Zweck. Er wollte publizieren resp. seine kostbaren Publikationen möglichst gut verkaufen. Das hatte blitzartig Wirkung rund um die Welt und öffnete der Print-Branche die Tür, um fortan nachhaltig und bis heute die Kultur der Menschheit zu transformieren.

Insofern kommt der Print-Branche unverrückbar die bedeutende Führungsrolle bei Transformation zu, was übrigens die Auguren des 20. und 21. Jahrhundert im Silicon Valley besser verstanden haben als wir Europäer. Die US-amerikanische Wirtschaftselite würdigte Gutenberg im Jahr 2000 als ‚Man of the Millennium‘, da er als Mensch für andere Menschen etwas entscheidendes getan hat. Transformation im Digitalzeitalter bedeutet daher: Es geht stets um Mensch-zu-Mensch-Beziehungen. Das ‚Human-to-Human‘ ist wichtigstes Element von Social Media, IoT, AI, Big Data und anderem mehr, was die Jetztzeit und sicher auch die weitere Zukunft prägt. Kein Wunder also, dass die Print-Branche mit Beginn des Desktop-Publishings seit den 1980er Jahren und dem Motto „Jeder sein eigener Gutenberg“ die Umsätze weltweit auf über 700 Mrd. Euro steigern konnte und weitere Umsatzvolumina von über 3,5 Billionen Euro für andere Wirtschaftszweige generiert, die sich mit Datenaufbereitung für den Druck und Supply-Chain-Aufgaben u. v. m. beschäftigen. Es geht wie gesagt bei der Transformations-Wirkungsweise nur sekundär um (Druck-)Technik, sondern vielmehr um das Publizieren von Menschen für Menschen, um Erkenntnisprozesse nachhaltig zu etablieren.

PROKOM Webinar Transformation by Andreas Weber.026

3. Lernen von den Besten (ausgewählte Beispiele)

Die Jetztzeit wird vor allem von GAFA geprägt (kurz für: Google, Amazon, Facebook und Apple). Also genau solchen Firmen, die an den Gutenberg’schen Erfinder- und Innovationsgeist anknüpfen. Das Novum: Transformation wird Teil des Geschäftsprinzips, das sich durch neuartige, durchgängige Innovations-Plattformen abbilden lässt.

Google digitalisiert u. a. Dokumente und Bücher dieser Welt, macht also Print-Inhalte digital zugänglich; Amazon startete sein Handels-Imperium mit dem Verkauf von gedruckten Büchern. Und steigt 2016 in das On-Demand- und Online-Print-Geschäft ein (Stichworte: Amazon Print+Posters sowie Amazon Custom). Facebook hat die News-Vorherrschaft übernommen, die bis dato den Medienhäusern lukrative Verlags-Monopole sicherten und bietet Anreize für Neueinsteiger, sich mit dem automatisierten Druck von Inhalten aus Facebook-Chroniken zu widmen. Und Apple steht im Verbund mit Adobe, Aldus und Linotype für die Pionierrolle im neuzeitlichen Print. Und ist dem bis heute treu geblieben. Am 23. September 1997 gab Steve Jobs den Startschuss für den Neubeginn von Apple als Multichannel-Innovator mit dem Launch der „Think Different“-Kampagne. Zugrunde gelegt wurde von Jobs die Philosophie des ‚Digital Lifestyle‘ etabliert, der an die kulturellen Werte der menschlichen Kulturentwicklung anknüpft. Mit dem Ziel, digitale Technologien intuitive nutzbar zu machen. Die Kernbotschaft: „Communication first, Products, Services second“. Seine Technologiekompetenzen stellt Apple schon lange nicht mehr zur Diskussion, es sind einfach die besten. iPod, iMac, iPhone, iPad, iTunes, iPhoto und anderes mehr wurden so zu Selbstläufern, weil die Nutzer keine Programmierkenntnis brauchten, um bis dato nicht Mögliches nutzen zu können.

Apple blieb dem Print immer treu, bis heute: Durch hochwertige Produktverpackungen, bei der Außenwerbung und nicht zu unterschätzen durch Digitaldruck für Premium-Fotobücher und Grusskarten. In Summe versteht es Apple wie kein anderes Unternehmen der Welt, die besten Websites/virtuellen Webstores, reale Flagship-Stores, Produkt- und Softwaredesign sowie Print zu Bündeln, um Kunden via Multichannel ein maximales Lifestyle-Erlebnis zu verschaffen. Der nachhaltige Erfolg als wertvollste Marke der Welt und maximal hohe Pro-Kopfgewinne geben Apple, Steve Jobs und seinen Nachfolgern recht. Und sorgen für ein Höchstmaß an Kundenbindung und Kundentreue, das anderen, die das so nicht können oder wollen, suspekt erscheint.

Für den Print-Sektor haben sich einige kluge Köpfe das Steve Jobs-Prinzip des digital Lifestyle zu nutze gemacht. So z. B. Peter Gunning, CEO von Grafenia plc., Manchester/UK, der ein Druckunternehmen, das sich auf Online Print spezialisierte, nunmehr erfolgreich durch nettl.com eine weltweite Ladenkette etabliert, die Web/Design-, Mobile-, E-Commerce-Services mit variationsreichen Print-Anwendungen kombiniert. Das Motto von Peter Gunning: „Print is Lifestyle“ begeistert Mitarbeiter wie Kunden und mich als Experten gleichermaßen. (Lesetip: “Grafenia reinvent print”) 

 

 

Stefano Cutello, Founder & CEO von PastBook, hat ein Start-up gegründet, das erfolgreich den Schulterschluss macht zw. Mobile / Social Media und dem Druck von Fotobüchern. Cutello ist willkommener Gast bei Events im Silicon Valley, wie bei der Mobile Connect 2016. Sein Motto/Claim: „Relive Your Memories. Automagically Created for You!“ — Siehe hierzu den ValueDialog „Great task by PastBook’s CEO Stefano Cutello: “Relive Your Memories. Automagically Created for You!”

Christian Kopocz mit seiner kleinen, aber feinen Firmengruppe in Lübeck (prindoz, Printmanufaktur und Buch-Handelsgesellschaft) ist ein einfallsreicher Unternehmer sowie Multichannel-Experte, der sich national und international für seine Sache im Team mit Kollegen aus aller Welt einsetzt. Er arbeitet in wichtigen Gremien mit, wie der XMPIE Users Group (als Executive Director) oder der PROKOM User Community (als EMEA-Board-Mitglied). Und er „erfindet“ grandiose Multimedia-Anwendungen, die Print auf Premium-Niveau mit maximalem Individualisierungsgrad ins Zentrum stellen.

Allen gemeinsam ist: Die genannten Beispiel-gebenden Vordenker sind Quereinsteiger im Print und nutzen Print, um Lebens- und Erfahrungsmomente aus der virtuelle Welt des Internets in die Realität zu überführen. Sie verharren nicht in höriger Technologie-Gläubigkeit (was viele Druckerei-Kollegen in die Pleite führte); denn Technologie verkauft nicht, sondern nur Werthaltigkeit. Die im Print Erfolgreichen entwickeln wahre Kreativität, die nicht nur linear weiter führt, was optimiert werden kann, sondern wahrhaft Neues erschafft. (Siehe auch die ValueAnalyse: “Wege aus dem Innovationsdilemma.)

PROKOM Webinar Transformation by Andreas Weber.022

4. Tipps und Tricks – Guideline

„Transformation beginnt im Kopf. Und endet nach erfolgreicher Mission dort auch wieder!“ — Es ist Zeit für ein neues Denken, das sich von Technik-Gläubigkeit befreit. Auf dem Sektor der Artificial Intelligence, kurz AI, vollzieht sich dies am deutlichsten. Zum Beispiel durch „Machine learning to make human brains faster“. Denn Menschen und ihre Bedürfnisse sind das Maß aller Dinge. Social Media spielt eine wichtige, besser: zentrale, Rolle bei der Vermittlung zwischen technischen Innovationen und den menschlichen Bedürfnissen, um durch Publizieren und Interaktionen Erkenntnisprozesse in Gang zu setzen.

 

Folgende Checkliste als Guideline:

  1. Transformation spielt sich im Kopf ab.
  2. Lerne von den Besten.
  3. Transformiere Dich selbst!
  4. Wähle klug die relevanten Technologien plus die richtigen Innovationslösungs-Partner aus.
  5. Das Prinzip ‚De-construct—re-construct‘ muss Geschäftsmodell und Go-to-Market umfassen
  6. Kenne Dein Publikum bestens. (Bemühe Dich wenigstens ernsthaft darum!)
  7. Halte Deine Botschaften relevant und einfach!

Fazit: Meine Empfehlung lautet: Rücke ins Zentrum des Geschehens, werde zum Spielführer. Indem Du Transformation via Print-Kommunikations-Innovationen zugänglich machst — beflügelt durch einen nachhaltigen Multichannel-Ansatz. Es ist eigentlich ganz einfach…

 

Zum Autor:

Andreas Weber ist Gründer und CEO der Value Communication AG, Mainz. Sein Credo: „Am Anfang braucht man immer einen Masterplan, der sich am Vergangenen orientiert, um dann die neuen Vorgaben für die kommenden Jahrzehnte festzulegen. Wer vorankommen will, muss also zuerst zurück zu seinen Wurzeln!“

Andreas Weber ist Deutschlands führender Branchen-Analyst für Print und Experte für Innovation durch Kommunikation. Sein Motto: Beratung. Wissen. Vernetzung. Er hat Geisteswissenschaften an der Johannes Gutenberg Universität in Mainz studiert und lebt und arbeitet dort seit 1978. 1987 entdeckte er die Kommunikation. Seitdem ist er als Kommunikationsmanager und Analyst, Verleger und Coach in der Branche tätig. — Schließlich wurde er zum Unternehmer und gründete mehrere Firmen in Deutschland und der Schweiz, zuletzt die Value Communication AG, die er als CEO leitet. Die Value Communication AG ist ein weltweit aktives Institut für Forschung und Wissensvermittlung.

Kontakt:

LinkedIn: https://de.linkedin.com/in/andreasweber

Blog (mit zahlreichen Fach-Kommentaren und White Papers): https://valuetrendradar.com

Twitter:

@zeitenwende007

@ValueCommAG

Mike Hilton’s Global News Review: All about Print & Transformation in the Digital Age

April 18, 2017
3D printing, Digital Transformation, drupa 2016, Multi-Channel Innovation, Trends @ Graphic Communications, Valuable Advice, Value Contributors, Value Innovation
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Colordruck selects Heidelberg as its digital printing technology partner and becomes pilot customer for Primefire 106: (from left) Montserrat Peidro-Insa, Head of the Business Unit Digital at Heidelberg, Thomas Pfefferle and Martin Bruttel, both managing directors at Colordruck Baiersbronn and Sascha Knabe, Heidelberg Germany. Photo: Heidelberg

 

Graphic Repro On-line News Review to Thursday 13 April 2017

Welcome to this week’s news roundup with 29 articles over the past four working days, plus the latest Wild-Format Technology Guide from Sonja Angerer inviting you to ‘Feel It!’ – which is all about tactile touchy-feely things We have three nice articles in Online Features Chapter 04 beginning with KBA in Amsterdam and its first Rapida 76 (now four years ago) at Robstolk in Amsterdam; then Heidelberg with its brand new Speedmaster CX 75 which is also covered by Gareth Ward in an additional article – both on Tuesday; and lastly from Colordruck Baiersbronn, which has selected Heidelberg as its digital printing technology partner and becomes the pilot customer for the B1 Primefire 106 inkjet hybrid press launched at drupa last year, employing Fujifilm printheads.

 

montserat-peidro-linkedin

Montserrat Peidro-Insa

”The start of the pilot with Colordruck before end of 2017 is a further milestone in the implementation of our digital strategy. With Colordruck Baiersbronn, we have been able to acquire an important strategic pilot customer for Primefire 106. Our long-standing partnership, the digital business model in packaging printing, the Europe-wide presence and the industrial production philosophy of Colordruck Baiersbronn create the perfect environment for a successful market launch of Primefire 106.“ —Montserrat Peidro-Insa, Head of Business Unit Digital at Heidelberg. (See as well: ValueDialog: An important role in the breakthrough of industrial digital printing.)

 

Before I go further, I would like to draw your attention to a Webinar which is scheduled for tomorrow (Wednesday 19 April) You will find this in Wednesday’s headlines from Andreas Weber entitled: ‘Beam me up, Scotty’ – Transformation in the Digital Age: The Webinar, also for Konica Minolta’s PROKOM User Community, will be hosted by my good friend Andreas Weber, of Value Communication.

 

 

As a follow-on from last Friday’s main lead article regarding Kodak having cancelled the sale of its Prosper Inkjet business, Monday’s lead article announces Kodak’s new head of its Enterprise Inkjet Systems division, replacing Philip Cullimore who is taking a break. Tuesday’s lead was taken by a combination of Gareth Ward’s article and Heidelberg’s own article announcing the new CX 75 press. On Thursday, UPM announced that production of its Brite family has now been expanded into Austria at the Steyrermühl Mill; while on Thursday, Heidelberg took the lead again with the introduction to the Colordruck Baiersbronn and the Primefire 106 announcement mentioned above.

The rest of the news is good and comprises a really mixed bag this week as everyone rushed to clear whatever they may have had before the Easter long weekend. You’ll find new inkjet wide-format kit from Agfa, software upgrades again and a new Graphics Suite from Corel; new and improved EFI DFEs for Ricoh; Codimag and IST new energy-saving UV system; and new direct engravable plates from Flint. Then we have post-event news from Esko’s Innovation Day in Ghent at the end of March; lots of pre-show news for Interpack and FESPA 2017 next month among others, and more.

Recent sales and installations successes include Heidelberg at Czech commercial printer Triangl; Graphics Works in the UK with Europe’s first Fujifilm Acuity LED 3200R roll-to-roll printer; Australia’s IVE Group expanding with a Manroland Web Systems Lithoman 80-page double-web press; then Muller Martini at Funke in Erfurt, Germany with two more ProLiner inserters, bringing its mailroom total to four alongside a formidable lineup of other state-of-the-art mailroom equipment from the Swiss manufacturer; and lastly, Cape Branding Services has grown its new digital printing division with a Xerox Color C70 printer from Cape Office Machines and Bytes.

Our tailender once again serves to remind you of the 2017 Canon South African Disabled Golf Open due to take place in Cape Town in May, with Simonstown’s Riaan Spreeth joining players from Canada, France, the United Kingdom, the United States and other South Africans for this popular event. You’ll find this among Thursday’s headlines as usual.

That’s it until next time. You will find more if you take your time when you scroll down, including the latest acquisition in the ink world from Hubergroup and expansion for CHILI Publish.

My best regards, 

Mike Hilton

 

Prokom IMG_1686

Prokom Webinar Digital Transformation

Webinar – Digital Transformation
Wednesday 19th April 2017 4pm (GMT) 

 

e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and Wild Format Technology Guides from Digital Dots, and our Drupa and Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides a weekly overview and listing of all news added to the site in the prior week. 

Headline News

Almost 29,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news page

Week beginning Mon 10 April – date published also appears in article footline

Monday

Kodak appoints new head of Enterprise Inkjet Systems

Kodak announces Randy Vandagriff as new president of Enterprise Inkjet Systems to replace Philip Cullimore…

BASF and Landa partner for automotive coatings

The long-term partnership alliance combines BASF innovations with Landa nano-pigment technology (includes video link)…

KAMA at Interpack with finishing for short-run cartons

At Interpack, KAMA will present solutions for highly efficient converting in the digital workflow with HP Indigo…

Triangl sets productivity records with Heidelberg

Performance Champion: Czech commercial printer set to break the ’90 million’ printed sheets per year with XL 106…

Esko’s Flexo Innovation Day in Ghent

The ‘who’s who’ of the European flexo industry shared vision, knowledge and expertise at Esko’s Innovation Day (includes video link)…

Flint expands Nyloprint DLE plate portfolio

Flint Group expands portfolio of direct engravable plates for high quality pad and high ink transfer printing…

Polar operator training courses for second half 2017

Polar operator training courses for POLAR High-Speed Cutters and Compucut at its customer centre in Hofheim, Germany…

Tuesday

Heidelberg fills gap with Speedmaster CX 75

Heidelberg has demonstrated a new B2 press designed to fill the gap between XL and SX models. And the CX 75 is already being called the XL 75 Lite. By Gareth Ward…

More in-depth on Heidelberg’s new Speedmaster CX 75

The new Speedmaster CX 75 – space-saving 500 x 700mm format Multi-Talent for agile smart print shops…

Investment boost for CHILI’s tech2marketing growth path

Belgium’s CHILI Publish raises EUR 2,55 million in Series A investment round led by Volta Ventures with Pamica and Group MC…

New Avinci DX3200 3.2m wide printer from Agfa Graphics

New dye sublimation printer for high-quality, vibrant soft signage to be launched at ISA 2017 and FESPA 2017 in Hamburg…

Four years of experience printing with the KBA Rapida 76

Robstolk in Amsterdam achieves brilliant results thanks to HR-UV, as the company prepares to celebrate its 50th Anniversary…

Europe’s first Fujifilm Acuity LED 3200R inkjet printer

Graphics Works in the UK boosts production and slashes turnaround times with Europe’s first Acuity LED 3200R roll-to-roll printer…

IVE Australia purchases Lithoman 80-page press

Australia’s IVE Group expands with a Lithoman 80-page double-web press customised for high-volume commercial printing…

Wednesday

UPM announces Brite future for Steyrermühl Mill Austria

UPM to strengthen its improved newsprint offering: Production of UPM Brite family expands into Austria…

Invitation to join Webinar: Wed 19 April 2017 at 16:00 GMT

‘Beam me up, Scotty’ – Transformation in the Digital Age: A Webinar for KM’s PROKOM User Community with Andreas Weber…

Hubergroup acquires Alden & Ott Printing Inks Company

Capabilities of both companies will enhance the position of Hubergroup as a leading supplier in North American market…

Ricoh announces EFI’s new DFEs available Europe-wide

New EFI Fiery high performance servers for Ricoh Pro C5200 series provide exceptional performance and quality…

CorelDRAW Graphics Suite 2017 is now available

The industry’s first artificial intelligence-based vector drawing experience is now available, also with free 15-day trial…

Codimag and IST to launch IST UV MBS LEDcure system

Codimag and IST’ new energy-saving system at UV Days 2017 brings efficient narrow-web production with new opportunities…

Funke Druck upgrades its mailroom with Muller Martini

Two new ProLiners handle the significantly higher insert volume at Funke in Erfurt. Now two more will be added…

Thursday

Heidelberg’s Pilot site for Primefire 106 B1 inkjet press

Colordruck selects Heidelberg as its digital printing technology partner and becomes pilot customer for the Primefire 106…

Esko solves large-format bottlenecks at FESPA 2017

Workflow Automation and intelligent Kongsberg finishing tables cut out waste and idle time. From 8 – 12 May in Hamburg…

Durst with a ‘Plus’ at FESPA Digital 2017

Investment security and reliability as well as innovation and sustainability are the key topics of its trade show presence…

IQDEMY dares to print on anything at FESPA 2017

The company’s Maglev UV-LED large-format printers enable high productivity as well as layered prints with high quality…

The 2017 Canon South African Disabled Golf Open

Simonstown’s Riaan Spreeth to compete in 2017 Canon South Africa Disabled Golf Open in Cape Town next month…

Mimaki strong engagement at Texprocess + Techtextil 2017

Mimaki will take part in an integrated apparel production chain, and deliver key presentations in Frankfurt from 9 – 12 May…

Feel it! The 25th Wild Format Technology Guide

Humans are very tactile-focused beings. So, would it not be great to have more touchy-feely surfaces? By Sonja Angerer…

Cape Branding takes on digital printing with Xerox

CBS grows its new digital printing division with a Xerox Color C70 printer from Cape Office Machines and Bytes…

The lead articles from a week last Friday… 

Kodak to retain its Prosper inkjet business

Following a management review of business operations and multiple discussions with prospective buyers, ‘the range of consideration did not reflect the value of the business today,’ said Kodak’s CFO…

Messe Düsseldorf partners with IPAP Tehran

Messe Düsseldorf extends international portfolio of trade fairs for the printing and packaging industries with IPAP powered by drupa…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, folding and finishing, and consumables. with offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2020 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’. Visit the drupa 2020 Website.You should also visit blog.drupa.comfor the very latest industry news and developments.

Online Feature articles 2014 – 2017

Only 49 articles for last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 last year, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

Value Dialogue exclusive Interview series

An important role in the breakthrough of industrial digital printing!

‘We keep our promises: sustainable industrial production with premium quality digital printing.’ – Montserrat Peidro-Insa, Heidelberger Druckmaschinen AG. Interview by Andreas Weber…

Online Features Mar/Apr Chapter 04

Heidelberg’s Pilot site for Primefire 106 B1 inkjet press

Colordruck Baiersbronn selects Heidelberg as its digital printing technology partner and becomes pilot customer for Primefire 106…

Heidelberg’s new Speedmaster CX 75

The new Speedmaster CX 75 – space-saving Multi-Talent 500 x 700mm format for agile smart print shops…

Four years of experience printing with the KBA Rapida 76

Robstolk in Amsterdam achieves brilliant results thanks to HR-UV, as the company prepares to celebrate its 50th Anniversary…

Previous…  

Glatz Klischee Austria invests in Esko XPS Crystal 5080

The Austrian prepress service provider in Bregenz picks Esko’s flexo platemaking technology milestone…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Previous…  

A Long Green View

The weekly Verdigris blog by Laurel Brunner – Fri 07 Apr

Technology Guides – from Digital Dots

Technology Guides for Wild Format 2016 – 2017

This is the brand new series for 2016 – 2017. All have illustrated PDFs to download.

No 25   Feel it!

Humans are very tactile-focused beings. So, would it not be great to have more touchy-feely surfaces? The good news is: Thanks to wide format printing, you can… By Sonja Angerer

No 24  Calibration & Device Profiling – Intro

While a surprising number of prepress operators and designers still spend a huge amount of time and materials ‘trying to get the colours right’, this should really be a quite straight forward process today. By Paul Lindström…

Drupa Newsroom

Our Drupa Newsroom with news from Messe Düsseldorf in 2017 and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… but you must scroll down to view each Chapter and its content when you visit the Newsroom…

News from Messe Düsseldorf 2017

Previous…  

Messe Düsseldorf partners with IPAP Tehran

Messe Düsseldorf extends international portfolio of trade fairs for the printing and packaging industries to Iran, powered by drupa…

4th drupa Global Trends Report 2017 available now

The Report, tracking key economic and market developments in the global print industry is available now!…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line Website is supported and sponsored by: 

Canon SA, Screen Europe,  Drupa 2020,  Esko,   Heidelberger Druckmaschinen AG, Kemtek Imaging Systems,  Leonhard Kurz Stiftung, Manroland Web Systems GmbH, Ricoh Europe, Sappi Limited  and  UPM-Kymmene. 

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za

http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.net, PO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

Mike Hilton’s Global News Review: Innovative Print Applications Boost Dynamics

April 3, 2017
Basic Topics on Innovation, Digital Transformation, drupa 2016, Multi-Channel Innovation, Trends @ Graphic Communications, Valuable Advice, Value Contributors
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ValuePublishing Mike Hilton 2017.001

Two highlights among many others: Xaar announcing the official opening of its new 3D Centre. And Xeikon Café was dedicated to innovations in packaging.

 

Graphic Repro On-line News Review to Friday 31 March 2017

Welcome to this week’s news roundup with 35 articles from the past week and Laurel Brunner’s latest Verdigris Blog, with a headline which conjures up memories of a popular breakfast cereal package featuring three popular gnomic elf mascots – rather surprisingly dating back as far as 1933, with the slogan having been coined even four years earlier in a print advert in 1929, some two years after the popular breakfast cereal was first invented. Snap, Crackle and Pop! Or as they might say in Germany, Knisper! Knasper! Knusper!

There are two new additions to Online Features this week: firstly from KBA detailing its DriveTronic Plate Ident technology enabling perfect automatic plate changes to take place on all formats of KBA sheetfed presses; and then from Heidelberg as innovation takes hold in industrial commercial postpress with the huge success of drupa-generation Stahlfolders in both the UK and Germany.

This last week of March and the end of the first quarter of 2017 has been a fairly busy week for news of a totally mixed bag for you to wade through. The past week has also seen Xeikon Café staged in Lier, Belgium, and Sign & Digital UK take place at the NEC, so I’m pretty sure there will be more post-event news still to follow. The major Xeikon announcement of its entry into UV inkjet with new Panther technology appears on Tuesday, followed by a surprise announcement on Wednesday that Wim Maes, CEO of Xeikon is stepping down will leave in early May.

Key articles this week that deserve checking out come from Gareth Ward at the Print Business UK, and lead the headlines on Tuesday with Ricoh’s high-speed inkjet presses; followed with the leader on Wednesday, with observations from the recently released drupa Global Trends Report, which has seen litho biting back as the digital drive dips. Another of Gareth’s articles also appears on Friday, in which he provides his post-show impression of Hunkeler Innovationdays in Lucerne in February – with inkjet now pushing firmly at the door of commercial print. You will find Xaar plc leading the news on Friday, announcing the official opening of its new 3D Centre on Nottingham Science Park in the UK earlier in the week; and Esko on Thursday, with its plans to debut Simplified Workflow for Labels at Labelexpo Europe, taking place in Brussels in September.

 

 

“There is no doubt that High Speed Sintering technology can transform 3D Printing from a low volume prototyping solution to a mainstream manufacturing process,’ said Professor Neil Hopkinson, the original inventor of the transformational High Speed Sintering technology, who heads up Xaar’s 3D division. ‘The step change to high volume manufacturing will be most efficiently achieved through partnerships with committed stakeholders across the supply chain. Our new 3D Centre in Nottingham is the ideal location for such partnerships to flourish.“

 

 

The usual collection of recent installation and sales successes began on Monday with Heidelberg Anicolor and Suprasetter CTP at Allura Printing in the United States; then Manroland Sheetfed at Copag in Brazil. On Tuesday we had Kartongbolaget in Sweden with a HP Indigo 30000 and TRESU iCoat coating line; and Gieselmann Druck in Bielefeld, Germany with a new Muller Martini Primera MC. Wednesday saw Cape Town-based RSA Litho add a Xerox 1000 Colour Press and Xerox Versant 80 from Bytes and Oxbow; followed by Marrs Printing & Packaging in the US with a KBA Rapida 106; and then Israeli digital photobook specialist Liel Albums with a new 8-colour Sawgrass system. Thursday saw Servinform in Spain become the latest transactional printer to adop t the high-speed Ricoh Pro VC60000; followed by Muller Martini with a Diamant MC 60 bookline for Pollina in Luçon, France. On Friday we had GPS Colour Graphics in Northern Ireland step up production with Fujifilm’s Superia CTP and Superia plates investment; while Columbus Production in the USA has added a Heidelberg Speedmaster XL 106; and lastly, Micropress in the UK has invested in EFI‘s Midmarket Print Suite MIS/ERP system.

We had new kit announced on Monday from both Hunkeler and SPGPrints; and then on Tuesday from Flint Group with new Thermal processor for flexo, in addition to Xeikon with its new Panther UV inkjet system for labels which is already mentioned above.

Other items to look out for are the survey from GWG; a new partnership for Sappi’s Biotech division; acquisitions by both Goss and Canon; a call for entries for the British Book Design Production Awards for 2017, with a deadline for entries of 30 June, and FESPA’s winner for the Wrap Master Design Competition.

Our tailender once again serves to remind you of the 2017 Canon South African Disabled Golf Open taking place in Cape Town in May, with George Mecs from France competing in South Africa for the first time, and joining players from Canada, the United Kingdom, the United States and South Africa for this popular event. You’ll find it among Thursday’s headlines.

 

That’s it until next time. You will find so much more if you scroll down carefully.

My best regards, 

Mike Hilton

 

 

Prokom IMG_1686

Prokom Webinar Digital Transformation

Webinar – Digital Transformation
Wednesday 19th April 2017 4pm (GMT) 

 

e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and Wild Format Technology Guides from Digital Dots, and our Drupa and Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides a weekly overview and listing of all news added to the site in the prior week. 

Headline News

Almost 29,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news page

Week beginning Mon 27 March – date published also appears in article footline

Monday

GWG needs your PDF workflow know how

The Ghent Workgroup needs your knowledge and expertise on PDF workflow and asks you to participate in its latest survey…

Sappi Biotech division partners with CellMark

Sappi Biotech appoints CellMark to increase global sales of Hansa lignin products produced at Sappi’s Tugela Mill…

Goss acquires Graphic Automation Controls

Goss International today announced the acquisition of Graphic Automation Controls, Inc. (GAC) in an asset transaction…

Hunkeler PEM removes dust from paper webs without contact

The PEM paper web de-dusting module cleans paper webs without contact before entering an inkjet printing system…

SPGPrints new 914mm RotaLEN direct laser engraver

New RotaLEN direct laser engraver brings efficient rotary screen imaging for labels and packaging…

Allura Printing moves to offset with SM 52 Anicolor

Allura Printing reduces production time from 16 hours to 3 hours with Speedmaster SM 52 Anicolor and Suprasetter A52…

Copag adds the new Roland Evolution to its pack

Pioneering Brazilian company invests in Manroland Sheetfed’s Roland 700 Evolution with UV and Ultima configuration…

Tuesday

Ricoh emphasises the impact of value creation

The name of the game for Ricoh is value creation potential of digital inkjet on its VC60000 and VC40000 presses. By Gareth Ward…

British Book Design and Production Awards call for entries

The BPIF, Oxford Brookes University, The Publishers Association, The Bookseller and The BookMachine call for entries for this year’s Awards. The deadline for entries is Friday 30 June 2017…

Xeikon introduces Panther UV inkjet technology

Xeikon expands portfolio for label printing with unveiling of Panther UV inkjet technology at Xeikon Café in Lier today…

The Xeikon PX3000 debuts at Xeikon Café 2017

Xeikon Café Packaging Innovations 2017 sees unveiling of Xeikon’s new PX3000 UV inkjet digital label press…

Kartongbolaget adds HP Indigo 30000 with integrated iCoat

Kartongbolaget breaks into short-run, personalised cartons with HP Indigo digital printing + TRESU iCoat coating line…

Gieselmann Druck und Medienhaus adds new Primera MC

Gieselmann Druck in Bielefeld, Germany invests in a new Muller Martini Primera MC to bring stitching fully in-house…

Flint’s new Nyloflex Xpress Thermal Plate Processor

Flint Group introduces new thermal plate processing technology in Europe, Middle East and Africa with Nyloflex Xpress…

Wednesday

Litho bites back as digital drive dips says drupa Report

The onward rush of digital printing has been turned according to the latest survey in the 2017 drupa Trends Report. By Gareth Ward…

Printed electronics making its way into more products

Latest OE-A Roadmap edition presents diverse range of application examples and challenges for organic and printed electronics…

Wim Maes to step down as CEO of Xeikon in early May

Flint Group has named Benoit Chatelard as CEO Digital Solutions to take over from Wim Maes on 8 May…

Blackman & White celebrates record sales year at S&D

Blackman & White showcases new developments at Sign & Digital UK with a positive economic outlook…

RSA Litho boosts its digital investment with Xerox

Cape Town-based RSA Litho eyes digital growth with purchase of Xerox 1000 Colour Press and Xerox Versant 80 from Oxbow…

Marrs optimises pressroom with new KBA Rapida 106

Marrs Printing & Packaging adds another ‘arrow in its quiver’ to increase quality, efficiency, and productivity…

Liel Albums adds Israel’s first Sawgrass VJ 628

Israeli digital photobook specialist Liel Albums has elevated its fine art photographic printing with 8-colour system…

Thursday

Esko: Simplified Label Workflow for Labelexpo Europe 2017

The best label workflow, simplified. Esko turnkey solutions simplify label prepress workflow and process management…

Canon acquires Kite.ly e-Commerce platform

Canon Europe acquires London-based Kite.ly e-Commerce platform to expand its mobile printing capabilities via any device…

FESPA announces Wrap Master Design Competition winner

Winning design to be applied to Haugaard Racing Team speedboat for 2017 World Formula 4 UIM Powerboat Championship…

The 2017 Canon South African Disabled Golf Open

South African Disabled Golf Association (SADGA) welcomes Frenchman George Mecs to the Open field in Cape Town in May…

Innovation in postpress taking hold in industrial print

Industrial print shops increase overall productivity using innovative drupa-generation folding machines from Heidelberg…

Servinform adds Ricoh Pro VC60000 to reach new markets

The Spanish transactional printer has become the latest print services provider to adopt the Ricoh Pro VC60000…

Muller Martini Diamant MC 60 for Pollina in Luçon

The French company’s first Diamant MC 60 bookline provides a ‘well-rounded’ solution in the hardcover segment…

Friday

Xaar’s 3D Centre in Nottingham opens for business

The official opening of Xaar plc’s new 3D Centre on the Nottingham, Science Park in the UK took place this week…

Hunkeler underlines how Inkjet is pushing at the door of commercial print

There has been a step up in quality of inkjet printing since Hunkeler two years ago. Presses can now match offset for quality, but the challenge is now about creating the applications. By Gareth Ward…

OE-A Business Climate Survey results are positive

Positive outlook from OE-A members on the development of organic and printed electronics announced at LOPEC 2017…

Agfa Apogee gains GWG PDF preflight certification

Agfa’s Apogee Prepress workflow has passed the latest Ghent Workgroup PDF preflight certification…

GPS Colour Graphics opts for Fujifilm Superia technology

Northern Ireland’s biggest commercial printer steps up production with Fujifilm Superia CTP and plates investment…

Columbus Productions adds Speedmaster XL 106 Perfector

The Georgia-based company adds Speedmaster XL 106 as part of its continued investment towards becoming a market leader…

Micropress opts for EFI Midmarket Print Suite

Micropress, one of the UK’s largest commercial printers has invested in EFI’s Midmarket Print Suite MIS/ERP…

The lead articles from a week last Friday… 

Packaging Printing Redefined at Manroland Web Systems

The Manroland Varioman: Background and facts about the innovative web offset Varioman press for flexible packaging printing…

KBA-Flexotecnica hails successful start to 2017

And closer co-operation with KBA-Digital & Web with new shared demo centre for digital and flexo in Würzburg…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, folding and finishing, and consumables. with offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2020 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’. Visit the drupa 2020 Website.You should also visit blog.drupa.comfor the very latest industry news and developments.

Online Feature articles 2014 – 2017

Only 49 articles for last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 last year, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

Value Dialogueexclusive Interview series

An important role in the breakthrough of industrial digital printing!

‘We keep our promises: sustainable industrial production with premium quality digital printing.’ – Montserrat Peidro-Insa, Heidelberger Druckmaschinen AG. Interview by Andreas Weber…

Online Features Mar/Apr Chapter 04

NEW…  

Innovation in postpress taking hold in industrial print

Industrial print shops increase overall productivity using innovative drupa-generation folding machines from Heidelberg…

NEW…  

Perfect plate changes on Rapida sheetfed offset presses

KBA’s DriveTronic Plate Ident is designed to be used with Rapida sheetfed offset presses in half-, medium- and large-formats…

Previous…  

Elegant printed products in waterless coldset at RBD

Rheinisch-Bergische Druckerei invests in a further varnishing unit for the waterless KBA Cortina in Düsseldorf…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

The Snap, Crackle and Pop of Flexible Packaging

The weekly Verdigris blog by Laurel Brunner – Fri 31 Mar

Previous…  

Case Getting Louder for ISO 21331

The weekly Verdigris blog by Laurel Brunner – Fri 24 Mar

Technology Guides – from Digital Dots

Technology Guides for Wild Format 2016 – 2017

This is the brand new series for 2016 – 2017. All have illustrated PDFs to download.

No 24  Calibration & Device Profiling – Intro

While a surprising number of prepress operators and designers still spend a huge amount of time and materials ‘trying to get the colours right’, this should really be a quite straight forward process today. By Paul Lindström…

Drupa Newsroom

Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… but you must scroll down to view each Chapter and its content when you visit the Newsroom…

News from Messe Düsseldorf

4th drupa Global Trends Report 2017 available now

The Report, tracking key economic and market developments in the global print industry is available now!…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line Website is supported and sponsored by: 

Canon SA,  Screen Europe,  Drupa 2020,  Esko,   Heidelberger Druckmaschinen AG,  Kemtek Imaging Systems,  Leonhard Kurz Stiftung,  Manroland Web Systems GmbH,  Ricoh Europe,  Sappi Limited  and  UPM-Kymmene. 

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za

http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.net, PO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

 

Mike Hilton’s Global News: Industrie Forum 2017 Design Awards to Heidelberg for its B1 Primefire 106

March 6, 2017
Basic Topics on Innovation, Digital Transformation, Trends @ Graphic Communications, Valuable Advice
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Graphic Repro On-line News Review to Friday 03 March 2017

 

Welcome to this week’s news roundup with another 35 of the best received during this past week, along with Laurel Brunner’s latest Verdigris Blog on Thai Forest Certification, gleaned during FESPA Asia, held in Bangkok, Thailand in February.

The past week has seen such a mixed bag of news, I think it is perhaps easier if I simply highlight some of the key articles that have appeared each day and leave you to work your way down the list and to select those that appeal specifically to you. Here are just a few pointers:

  • Monday’s lead saw FESPA announce that the European show will now become an annual event, claiming that FESPA Digital’s success has driven demand for a yearly event embracing all technologies and applications. I thought that most major manufacturers were desperately trying to reduce expense and participation in shows, and not wanting to feel arm-twisted into to increasing spend in order to attend a broader spectrum more often. Or have I missed something?
  • Tuesday saw UPM’s Annual Report made available online, or to order in print. Wednesday led with Industrie Forum (iF) 2017 Design Awards to Heidelberg for its B1 Primefire 106 industrial digital press debuted at drupa last year; and for its new generation Prinect Press Center XL 2; followed by Sappi Europe receiving a WorldStar 2017 Award for its unique Algro Guard OHG high-barrier paper packaging solution. To round off the week on Friday, Esko led the headlines as it announced it has developed a strategy to help packaging customers meet the burgeoning and ever-increasing demand for compliance with regulations on nutritional packaging and labeling.
  • Thursday’s headlines were led by the OE-A, which has published a new brochure with integrated NFC tag to be available at LOPEC 2017 in Munich, Germany later this month. You will also find other show and conference-related news for Xeikon Café on both Monday and Thursday; for PrintWeekLive! and Interpack 2017 on Tuesday; and for Sign&Digital UK and ICE Europe 2017 on Friday, along with FINAT’s Global Young Managers Congress in Lisbon from 22 – 24 March.

 

 

As usual, we have a selection of recent orders and installations, new kit for conventional and digital production, as well as new software, cloud services, upgraded packaging boards and a lot more besides, if you spend just a few minutes scrolling through the headlines carefully.

 

My tailender goes to another update on Friday for the 2017 Canon South African Disabled Golf Open, taking place in Cape Town in May, as Port Elizabeth’s Shaun Bakker announces he will be back in SA to take part in this year’s event.

 

That’s it until next time. There’s more for you below.

My best regards, 
Mike Hilton

 

 

ValuePublishing Transformation 22082016.001

Key for success: Best knowledge on digital transformation! Read the ValuePublishing white paper by Andreas Weber.

 

 

e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and Wild Format Technology Guides from Digital Dots, and our Drupa and Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides a weekly overview and listing of all news added to the site in the prior week. 

Headline News

Almost 29,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news page

Week beginning Mon 27 February – date published appears in article footline

Monday

Flagship European FESPA to become annual event

FESPA Digital’s success drives demand for yearly event embracing all technologies and applications…

Meech invested in global expansion throughout FY 2015/2016

2016 was a year of global expansion for Meech International, as the company increased its production capability…

Hucais invests in Muller Martini for digital books

Partnership agreement at Hunkeler Innovationdays for Muller Martini and Hucais Printing to shape the digital future together…

Powder Horn moves to Heidelberg’s Versafire CP

Massachusetts-based Powder Horn Press has replaced two competitive digital machines with Heidelberg’s Versafire CP…

Agfa spotlight on brand reputation at Xeikon Café

High-end anti-counterfeiting software solutions for the most sensitive areas of digital printing in Lier next month…

Diamond Photofoil at Xeikon Café next month

Photofoil digital thermal transfers that revolutionise printing of plastic products to be shown at the event…

Lake Image Systems at the Xeikon Café event in Lier

Premium inspection and data verification solutions will be featured during the 4-day exhibition and conference event…

Tuesday

UPM Annual Report 2016 now available online as PDF

UPM’s Annual Report 2016 has been published online today in English and Finnish as a PDF on the corporate website…

Duplo sets out to inspire at PrintWeekLive!

Inspiration and innovation will be at the heart of Duplo UK’s activity at the inaugural PrintWeekLive! in Coventry, 8 – 9 March…

Domino at Interpack 2017 Messe Düsseldorf in May

Domino Printing Sciences set to rewrite the rules of coding and marking at Interpack 2017 from 4 – 10 May…

Siegwerk ‘Focused on your needs’ at Components 2017

Siegwerk to showcase its packaging expertise at Interpack’s special trade fair ‘Components 2017’ in Düsseldorf…

Upgraded Ensocoat board to debut at Interpack 2017

Stora Enso is upgrading its flagship Ensocoat carton board to provide the market’s best visual appearance…

TRESU introduces Flexo Kit metallic ink unit

A compact flexo printing unit designed for high-speed HP Indigo digital folding carton printing lines…

pdfaPilot also available in the cloud or as Web service

Actino Software releases Document Processing Services for automated PDF editing with integrated Callas pdfaPilot…

Wednesday

Heidelberg receives Industrie Forum Design accolades

Primefire 106 digital printing system and Prinect Press Center XL 2 control station win iF Design Award 2017…

Sappi a winner of distinguished WorldStar 2017 Award

Sappi Algro Guard OHG high-barrier paper packaging solution impressed WPO judges in the food category…

Gallus Ferd. Rüesch committed to climate protection

Committed to protecting the climate: Gallus Ferd. Rüesch AG helps lower CO2 emissions by signing up to EnAW programme…

Flexible production is enhanced with latest Horizon buy

Following its move to new premises, Belle Design & Print has chosen a Horizon SPF/FC-200A stitch/fold/trim line from IFS…

Gomer upgrades digital printing with Heidelberg

Gomer Press in Wales is replacing a five year old machine with a Versafire CP press with Prinect Digital Front End…

Jaakkoo-Taara Oy adopts Xeikon digital workflow

Truly digital Folding Carton Suite adopted to support serialised pharmaceutical packaging in Finland…

Five additional MPS presses for Reflex Labels UK

The new presses contribute to sustainability as a key goal…

Thursday

Interactively discover printed electronics at LOPEC 2017

OE-A has published a new brochure with integrated NFC tag to be available at LOPEC 2017 in Munich, Germany later this month…

FESPA launches its second global Print Census

FESPA refreshes market insight with second global Print Census completed at FESPA Asia in Bangkok in February…

Siegwerk acquires UK-based Hi-Tech Products

With the acquisition of Hi-Tech Products Ltd, Siegwerk is further expanding its water-based ink business…

Cerm at Xeikon Café Packaging Innovations 2017

Cerm streamlines digital workflow in live applications of wet glue labelling and paper cups at the Xeikon Café…

Michelman brings in-mould labelling to Xeikon Café

Effectiveness of the DigiPrime 4453 digital press primer will be shown on live applications with Xeikon presses…

Amberley Labels UK adds 8-colour Edale FL3

The new FL3 includes AiiR Print Automation, Advanced Register, Semi-Rotary Die-Cutting and a Peel & Reveal modules…

Baumer’s new Inverto non-contact gluer for corrugated

‘Inverto’ – the innovative FFG adhesive application system for simple switching from top-down to bottom-up gluing…

Friday

Esko announces strategy to help with regulatory compliance

Esko announces strategy to help its customers with ever-increasing compliance regulations on nutritional packaging and labeling…

Sign & Digital UK announces a new show feature

Sign & Digital UK has announced a new show feature dedicated to the sign industry: the Sign Trade Services Pavilion…

FINAT Global Young Managers Club Congress, Lisbon

A pathway to success: Young label industry managers can explore the route in Lisbon, Portugal from 22 – 24 March…

The 2017 Canon South African Disabled Golf Open

Port Elizabeth’s Shaun Bakker back in SA in May for this year’s Canon South African Disabled Golf Open…

Bobst at ICE Europe 2017 from 21 – 23 March

As a dedicated converting event, Bobst will be attending the ICE exhibition in Munich, Germany later this month…

BST Eltromat at ICE Europe 2017 in Munich

An extensive portfolio for the converting industry BST Eltromat International and subsidiary BST ProControl…

March delivery set for Cowan Print’s new Stahlfolder

Cowan Print wanted a more automated folder and one that would provide an enhanced range of quality folds at speed…

The lead articles from a week last Friday… 

Muller Martini demonstrates the epitome of Finishing 4.0

At Hunkeler Innovationdays Muller Martini’s stand proved highly popular during the four-day trade fair in Lucerne this week…

Ace orders Renz UK first at Hunkeler Innovationdays

Ace Binding trade finisher orders the UK’s first Renz Inline 500 Compact at Hunkeler Innovationdays in Lucerne…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, folding and finishing, and consumables. with offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2020 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’. Visit the drupa 2020 Website.You should also visit blog.drupa.comfor the very latest industry news and developments.

Online Feature articles 2014 – 2017

Only 49 articles for last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 last year, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

Value Dialogueexclusive Interview series

An important role in the breakthrough of industrial digital printing!

‘We keep our promises: sustainable industrial production with premium quality digital printing.’ – Montserrat Peidro-Insa, Heidelberger Druckmaschinen AG. Interview by Andreas Weber…

Online Features Jan/Feb Chapter 03

Previous…  

BPIF Printing Outlook Q1 2017 is available now

Print Industry optimism prevailed in Q4 as forecast is surpassed; Q1 is set to hold positive course…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Thai Forest Certification Scheme

The weekly Verdigris blog by Laurel Brunner – Fri 03 Mar

Previous…  

Next generation labeling

The weekly Verdigris blog by Laurel Brunner – Fri 24 Feb

Technology Guides – from Digital Dots

Technology Guides for Wild Format 2016 – 2017

This is the brand new series for 2016 – 2017. All have illustrated PDFs to download.

No 22 Basics of Colour Management for Wide Format Projects

One of the main objectives for colour management is to get the most out of the printing device used to print the job. For a designer or project manager this can be a challenge. By Paul Lindström

Drupa Newsroom

Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… but you must scroll down to view each Chapter and its content when you visit the Newsroom…

News from Messe Düsseldorf

Out soon: 4th drupa Global trends Report 2017

General confidence amongst printers and suppliers for 2017 but mixed fortunes for markets and regions alike…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line Website is supported and sponsored by: 

Canon SA, Screen Europe,  Drupa 2020,  Esko,   Heidelberger Druckmaschinen AG, Kemtek Imaging Systems,  Leonhard Kurz Stiftung, Manroland Web Systems GmbH, Ricoh Europe, Sappi Limited  and &nbs p;UPM-Kymmene. 

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za

http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.net, PO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

ValueDialog: An important role in the breakthrough of industrial digital printing. 

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Basic Topics on Innovation, Digital Transformation, drupa 2016, Posts in German Language, Trends @ Graphic Communications, Valuable Advice, Value Innovation
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Photos: Heidelberger Druckmaschinen AG. — Collage: Andreas Weber, Mainz/Germany.

 

“We keep our promises: sustainable industrial production with premium quality digital printing.” —Montserrat Peidro-Insa, Heidelberger Druckmaschinen AG

Interview: Andreas Weber, Head of Value | German version

 

Presented to hundreds of thousands of trade visitors at drupa 2016 and on the market since January 2017 with the start of the pilot phase: the Primefire 106 – as the first industrial premium digital printing production system in B1 format it is performing successfully in the pilot phase and has proven itself at ‘MPS Multi Packaging Solutions’. An important core element of the new Heidelberg digital strategy has thus been achieved — and now is the perfect time for an exclusive interview by Andreas Weber with Montserrat Peidro-Insa, Head of Digital Sales and Digital Sheetfed General Manager at Heidelberger Druckmaschinen AG (#Heideldruck) on the subject of the market launch of the Heidelberg Primefire 106.

You joined Heidelberg just before drupa 2016. Did you expect that the traditional company would be able to develop into the pioneer of premium level industrial digital printing so rapidly?

Montserrat Peidro-Insa: I have to admit that I’m extremely positively surprised. Even my high expectations were exceeded. During my career, I’ve gained a great deal of experience with the transformation of particular market segments on the basis of digital printing. But up to that point I wasn’t very familiar with the world of offset printing as a core area of expertise of Heidelberg. Now, as Heidelberg is merging both together, I’m sure that we can meet the present and future needs of print shops and their customers in the best possible way.

What makes you so optimistic?

Montserrat Peidro-Insa: At drupa 2016, I saw the Primefire 106 in operation as a prototype for the first time, where it produced top quality inkjet print samples. Afterwards, I watched as this was implemented quickly and highly professionally in Research and Development, as well as in Engineering, within just a few weeks. After all, what is important is not only complying with ambitious machine specifications but also being able to produce at industrial level with the aid of technical innovations, in line with actual working situations. And that was achieved in an extremely short time. The engineers were open-minded, new ideas from the team and suggestions were taken into account immediately and implemented technically. Also the cooperation with our co development partner Fujifilm went very well for both sides. To be perfectly honest, I’d not experienced anything like it before. They were real highlights for me and they still have an effect today.

The pilot phase for the Primefire 106 began in January 2017. What is so special about it?

Montserrat Peidro-Insa: For a successful pilot phase in which the machine runs under production conditions at customers, two requirements must be met. 1. The technology must be complete, i.e. fully developed. 2. Innovations must meet or exceed the needs of the customer. In the context of the print shop business, this means that new printing technologies must be successful from the word go – they must work reliably from a technical and from a commercial point of view. The largest burden for print shops is winning new print job orders, which is very hard work. Once they have a job, they must be able to produce it reliably and without problems on an industrial scale. This means with top quality and speed, extremely good reproducibility characteristics and a very high level of machine availability coupled with minimum makeready times. Ensuring that this can be achieved is the core element of our job.

 

From left: Thomas Heissler, Global Account Manager Heidelberg, Götz Schümann, General Manager MPS Produktion Oberslum, Montserrat Peidro-Insa, Head of Digital Sales and General Manager Digital Sheetfed Heidelberg in front of Primefire 106. Photo: Heidelberg
Prime fire 106 in action at MPS. Photo: Heidelberg
drupa 2016 — Poto: Heidelberg
drupa 2016 — Photo: Heidelberg
Photo: Heidelberg

 

Aren’t high quality and an excellent uptime already standard in digital printing?

Montserrat Peidro-Insa: Unfortunately not. And this is the most important strength and USP of the Primefire 106 in comparison to other solutions on the market that either offer one or the other. With a lot of solutions, this means that the up time may be reduced to as low as 40 % if maximum quality is required. And vice versa – if you concentrate on maximum productivity, high quality standards cannot be achieved. With the Primefire 106, we have proven that we can offer both at once, as demonstrated in the pilot phase. With this machine, we set high standards in terms of dependable high quality performance, which is an indispensable requirement in our target markets of packaging and converting.

The first customer in the Primefire pilot phase is the globally operating MPS Multi Packaging Solutions, with its headquarters in New York City and its production site in Obersulm near Stuttgart. What was the key reason for this collaboration?

Montserrat Peidro-Insa: The excellent product specifications as well as outstanding features and, above all, our performance pledge were convincing factors, as everything meets the wishes and stringent requirements at MPS exactly. Furthermore, the two companies have worked together for many years, as Heidelberg is the main supplier for offset printing technology and several pilot projects have already been implemented successfully in the area of offset printing. My colleagues have done a brilliant job, which has resulted in a high degree of mutual trust being built up at many levels over a number of years. And this situation is now being transferred seamlessly to digital printing, with the additional major plus point that, with Fujifilm, we not only have a premium supplier of inkjet printheads, but Fujifilm is a development partner who actively contributes know-how and manpower in this context in order to get the best out of its technology with our machine and production concept. And that’s unique. Another factor is our industry-wide, leading service network with teams who can help out quickly if needed, either remotely or on site. And all these points were appreciated and acknowledged by more than 40 companies at our Primefire customer event at the end of January, 2017.

 

World premiere of Heidelberg Primefire 106 at drupa 2016. Video: Heidelberger Druckmaschinen AG.

 

In the context of the Primefire 106, the fact that the go-to-market and new business models will be key success factors was highlighted at drupa 2016. What must be borne in mind or what are potential new challenges?

Montserrat Peidro-Insa: Heidelberg is renowned for its excellent customer relationships and loyalty — and this is even acknowledged by its competitors. Good customer loyalty is developed when Sales as well as Service identify with the customer as much as possible, have a continual presence and are integrated into the customers’ everyday work. As this has been the case for a very long time, we don’t have to reinvent the wheel with the go-to-market activities for the Primefire. We use tried and tested elements and well-established structures in account management that are valued by our customers…

… and what is the situation as far as business models are concerned?

Montserrat Peidro-Insa: In the context of business models we need to rethink, as with industrial printing using inkjet technology one thing is of key importance – our customers must know exactly what they are paying for at all times. The click charge billing models that are commonly used for digital printing work for numerous applications that are made up of a large number of individual jobs, often with small print runs. The click costs comprise a fixed charge plus variable costs and should only amount to a maximum of 20% of the total production costs, otherwise it becomes unprofitable…

… and what exactly does this mean with respect to the Primefire 106?

Montserrat Peidro-Insa: With high-volume production with the Primefire 106 in multi-shift mode under industrial production conditions, a different approach is definitely needed, especially for packaging printing. The costs must be completely transparent before the job is started — across all process steps. We call this the “pay for what you consume” model and we have developed new types of contracts which cover all aspects related to the maintenance of the inkjet printheads and other inkjet printing production factors, such as ink, for each contract, in addition to the purchase prices of the machines. We therefore offer an economically relevant model, tailored specifically to packaging print shops, that is an important part of our performance pledge and that, in my opinion, no other manufacturer can offer at the moment.

 

1604_primefire_nummeriert_slide_1400_image_ratio_2_8
primefire_perspektivisch_beauty_f51_image_ratio_2_8

Best-in-class technology needs a great design as well: Primefire 106 celebrated its World Premiere at drupa 2016. Photos: Heidelberger Druckmaschinen AG.

 

What impact does this new business model approach have in actual situations? After all, the Primefire concept also changes the way that Heidelberg customers can go about their business.

Montserrat Peidro-Insa: That’s right, digitization in the printing industry changes the way business is done in many areas. Print shops must consider whether it is better to integrate Primefire systems into their existing operation or to separate them off into their own department/company. There is a wide variety of options for how companies want to structure and organize their digital business. From the application-related, technical side or the process workflows, we can offer comprehensive, flexible support.

Have you already received feedback from your customers’ customers – i.e. brands that use packaging?

Montserrat Peidro-Insa: Since drupa 2016, we have received feedback from companies who order packaging via our customers. The most important feedback is that digital printing solutions must be 100% reliable as the requirements are extremely high. Brand owners or print buyers who find out about the Primefire technology actively approach our customers immediately in order to be able to take advantage of the benefits themselves as soon as possible. In particular, this applies to the time to market speed at the point of sale which enables sophisticated products to be sold more easily and quickly.

What’s more, our customers are also given the chance to not only produce jobs in line with customer specifications but also to actively approach their customers/interested parties with their new ideas on the basis of the new opportunities provided by the Primefire.  This new form of creativity is expressly welcomed in order to design marketing activities that are more relevant or to address new target groups more effectively. — Incidentally, this situation has meant that our Primefire pilot customer MPS has been producing actual runs for brand customers from the cosmetics industry since the beginning of February 2017 – and not only test jobs for inspecting samples for new applications. This rapid adaptation of new printing technologies is accelerating the transformation dramatically.

As it looks today, does the success of the pilot phase meet your expectations?

Montserrat Peidro-Insa: Definitely. Without mentioning any concrete figures, we have received an enormous amount of inquiries. This is mainly because the Primefire 106 is designed as a platform that can be upgraded and therefore is expected to offer a production life of up to ten years.

To finish, can you give us a forecast of how this platform approach will develop with the Primefire 106?

Montserrat Peidro-Insa: We keep our promises: sustainable industrial production with premium quality digital printing. In the next few years, there will be hardly any need to modify our Primefire technology in terms of quality, printhead technology and print image resolution. However, it is conceivable that throughput will be increased for more printed sheets per hour. New areas of application will certainly arise in the next few years. Specific solutions, for the pharmaceuticals area for example, will also be planned. This includes new opportunities in the context of digital finishing, e.g. with inline processing. And it is very important to make it clear that enhancements to the Primefire systems will be possible for existing installations for the foreseeable future due to our platform concept. Investments are therefore secured in the long term.

Thank you very much for this informative interview. It seems to me that Heidelberg has played an important role in the breakthrough of industrial digital printing

 

 

drupa 2016

Photo: Heidelberger Druckmaschinen AG 

About Montserrat Peidro-Insa:

Montserrat Peidro-Insa is the new force in the Heidelberg digital team. She joined Heidelberg in the spring of 2016, just in time before drupa. The former HP manager has gained many years of experience in launching professional digital printing systems, and Heidelberg would also like to benefit from this expertise. She is therefore a welcome addition to Jason Oliver’s team and is now Head of Digital Sales and Digital Sheetfed General Manager at Heidelberg. Together with her staff, she will be responsible for the market launch of the Heidelberg Primefire 106.

 

 

Mike Hilton’s Global News: Print is being integrated with digital!

January 30, 2017
Digital Transformation, Multi-Channel Innovation, Valuable Advice, Value Contributors
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Graphic Repro On-line News Review to Friday 27 January 2017

Welcome to this week’s news roundup of yet another 20 of the best received during the past seven days and a new addition in Online Features from Ricoh South Africa’s Vaughan Patterson explaining how print is being integrated with digital in ways we never would have thought possible, such as with printed electronics in consumer publications.

“Print’s transcendence of time unites customers with your digital story — Print is being integrated with digital in ways we never would have thought possible. One such way is through printed circuits. Brands can literally print an electronic circuit in a magazine for a novel form of advertising. There are examples of outdoorsy brands that have printed torches so people can rip a page from a magazine and light up the trail. It’s gimmicky but it’s novel and stands out like a lighthouse on a remote and storm-tossed shoreline to paraphrase bad novels.” —Vaughan Patterson, Ricoh South Africa.
As for the news itself. It really is a diverse smorgasbord, ranging from upcoming events in the UK and Germany, to the FINAT calendar for 2017, with post-event news from the USA and Germany, as well several recent installations from a handful of manufacturers and suppliers of both hardware and software, including Domino with digital print in the UK; Hybrid Software in Sweden, Technotrans in the UK, IFS with Horizon also in the UK; Ricoh Europe with high-speed inkjet in Germany; Mark Andy narrow web in the USA; and HP Indigo in Spain.
Key news of the week came from EFI, leading the headlines on Thursday with its Q4 and Full Year 2016 preliminary results which saw some impressive record numbers; and then from EFI again on Friday as Rosemany Monaco presented her EFI Connect overview from the Las Vegas event of a week or so ago, neatly summing up its main focus and theme with CEO Guy Gecht, as well as Gecht’s ‘Fireside Chats’ with Jeff Jacobson, CEO of Xerox; and with Joel Quadracci, CEO of Quad Graphics.
On Tuesday, Canon announced that it has become the first company to serve as an official sponsor for the Rugby World Cup 2019 in Japan; while on Thursday, POLAR announced that it plans a number of special gifts for customers who place orders throughout this year, to mark its 111th Anniversary.
The tailender this week goes to Duplo (Monday) as printers are invited to get ‘hands-on’ with latest products and innovations at an inspirational new showcase event set to take place at its headquarters in Surrey, UK, on 15 and 16 February.
That’s it until next time. If you scroll down carefully I’m sure you’ll find something of interest as there’s several I haven’t included above.
My best regards,

Mike Hilton

e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and Wild Format Technology Guides from Digital Dots, and our Drupa and Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides a weekly overview and listing of all news added to the site in the prior week. 

Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news page

Week beginning Mon 23 January – publication date is in each footline.

Monday
Domino at Label & Print 2017 at the NEC in March
Domino Digital Printing Solutions to exhibit vibrant range of digitally textured labels at Label & Print 2017…

Duplo invites you to get hands-on in February
Printers are being invited to get ‘hands-on’ with latest products and innovations at an inspirational new showcase event…

Swedish College to teach students Hybrid PACKZ
Hybrid Software PACKZ keeps Swedish students at the forefront of packaging technology at Brobygrafiska College in Sunne…

Falkland installs its first central cooling device
Falkland Press to use Technotrans exterior central cooling system to minimise waste heat from press’ ancillary cabinets…

Tuesday
The FINAT label industry’s 2017 calendar
2017 looks like being a busy year for events for the international labelling association, FINAT…

Canon to sponsor Rugby World Cup 2019
Canon has renewed its contract and become the first company to serve as an official sponsor for the Rugby World Cup 2019 in Japan…

Clinical Print Finishers invests in B2 Folding
IFS-supplied Horizon AFC566F folding machine supports flexible service delivery at Leicester trade house…

Walter Digital chooses Ricoh Pro VC60000
The Stuttgart firm has invested in a Ricoh Pro VC60000 inkjet press to increase efficiency and productivity…

Wednesday
Technotrans pumps up the volume on cooling for digital
Chilling for digital printing with the Omega and smart.chiller products will be one of the key issues at PrintWeekLive! In Coventry in March…

Sun Chemical partners with DSS for anti-counterfeiting
Sun Chemical partners with Document Security Systems to cross market and sell brand protection technology…

AVT SpectraLab II now X-Rite XRGA compliant
SpectraLab II, AVT’s latest in-line spectral measurement solution now certified as X-Rite XRGA compliant…

Flint Centre of Technical Excellence adds new flexo press
Flint Group Narrow Web finalises investment in a state-of-the-art Mark Andy flexo press at its Rogers, Minnesota, facility…

Thursday
EFI reports record Fourth Quarter, Full Year 2016 results
Electronics For Imaging, Inc. today announced its preliminary results for the fourth quarter and year ended 31 December, 2016…

POLAR anniversary machines to celebrate 111th birthday
Looking back with pride on its success story, the company plans to thank its customers with exclusive gifts…

GMG announces a new release of GMG OpenColor
New GMG OpenColor now provides innovative GMG colour separation technology for Adobe Photoshop and PACKZ…

Enplater acquires its second HP Indigo 20000 Digital Press
Spanish converter Enplater acquires second HP Indigo 20000 Digital Press reinforcing its leadership in food packaging…

Friday
Real and Artificial Intelligence: Guy Gecht at Connect
Using both to gain profit-building efficiencies. An overview of EFI Connect 2017, 17 – 20 January in Las Vegas by Rosemary Monaco…

SPGPrints reflects on a positive Heimtextil 2017
Excitement for SPGPrints’ new 3200mm-wide Javelin and 700mm-wide Pike home deco printers at Heimtextil 2017 earlier this month…

TRESU Group at ICE Europe in Munich from 21 – 23 March
TRESU to exhibit its flexo ancillary programme for optimised flow control at ICE Europe 2017 in Munich…

SoOPAK unveils its new customer-friendly Website
The leading short-run packaging specialist launches ‘our box, your success’ tagline and revamped Website to emphasise being the best online packaging solution provider in North America…

The lead articles from a week last Friday… 

Ricoh at Hunkeler Innovationdays 2017 in Lucerne
Ricoh to focus on end-to-end workflow with Ricoh Pro VC60000; and Pro C9100 at Hunkeler Innovationdays from 20 – 23 February…

Premier boosts productivity with Promatrix 106 CS
Premier Folding Carton in Cincinnati reaping the benefits of Heidelberg’s Promatrix 106 CS die-cutting machine…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, folding and finishing, and consumables. with offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2020 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’. Visit the drupa 2020 Website.You should also visit blog.drupa.comfor the very latest industry news and developments.

Online Feature articles 2014 – 2017
Only 49 articles for last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 last year, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

Online Features Jan/Feb Chapter 03

Print’s transcendence of time unites customers with your digital story
Print is being integrated with digital in ways we never would have thought possible. By Vaughan Patterson, Ricoh SA…

Previous…   
Improving colour across suppliers
Colour is an integral part of every product we see and touch, and it elicits an emotional response. By Shoshana Burgett, director of corporate strategy for X-Rite Pantone…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Previous…   
Trumping the Paris Agreement
The weekly Verdigris blog by Laurel Brunner – Fri 20 Jan

Technology Guides – from Digital Dots

Technology Guides for Wild Format 2016 – 2017
This is the brand new series for 2016 – 2017. The first 18 can now be found in this special section in the Index on our Website Home Page. All have illustrated PDFs to download.

No 19 – Installation Basics for Wide Format Projects
Have you ever heard that print is dead? Well, if you have, I’m sure you disagree, especially when we look at the development of digitally printed options. By Paul Lindström

No 18 – Machine Head
Investing in the right wide format equipment is paramount for any digital print provider. With options more diversified than ever, just how do you find out which machine will really rock your shop? By Sonja Angerer…

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… but you must scroll down to view each Chapter and its content when you visit the Newsroom…

News from Messe Düsseldorf 2016 – 2017

Previous…   
Messe Düsseldorf to reconstruct Southern Section
Plans for the reconstruction of the South Entrance and Halls 1 + 2 in a EUR 140m investment approved for completion in 2019…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection:

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line Website is supported and sponsored by: 

Canon SA, Screen Europe,  Drupa 2020,  Esko,   Heidelberger Druckmaschinen AG, Kemtek Imaging Systems,  Leonhard Kurz Stiftung, Manroland Web Systems GmbH, Ricoh Europe, Sappi Limited and  UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are: 

http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.net, PO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

Über den Tellerrand geblickt: Crossmedia öffnet die Tür zu nachhaltigem Erfolg!

December 7, 2016
CEO Talk on Innovation, Digital Transformation, Multi-Channel Innovation, Posts in German Language, Valuable Advice, Value Innovation
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Wenn sich die Besten der Besten treffen, sollte man dabei sein. Am 1. Dezember 2016 folgten der Einladung von Canon (Schweiz) AG in Wallisellen bei Zürich hochkarätige Experten zur 2. Swiss Crossmedia Conference. Im Fokus: Eine zukunftsweisende Standortbestimmung aus verschiedensten Perspektiven, wie neue, interaktive Formen der Kommunikation mit Medien auf breiter Basis den Geschäftserfolg messbar stärken.  

Vorweg: Crossmedia bezeichnet nicht mehr nur eine innovative Technik, die von Eliten bedient wird, sondern Crossmedia beschreibt ein nachhaltig wirksames und damit unverzichtbares Geschäftsprinzip, das den Menschen und seine spezifischen Bedürfnisse in den Mittelpunkt rückt. Dazu bedarf es zielführender Konzeptionen, die sich souverän der neuesten Technologien bedienen, ohne sich dem Diktat der Technik beugen zu müssen. Erreicht wird dies, wie das der Kommunikationsexperte Andreas Weber, Value Communication AG, Mainz/Deutschland, in seinem Eröffnungsvortrag darlegte, auf drei Ebenen:

  1. Der eigenen Transformation des Denkens. 
  2. Der Identifikation geeigneter Innovations-Lösungen und dauerhafter Partnerschaften.
  3. Der Verpflichtung, das Kundenerlebnis in den Mittelpunkt zu stellen und dauerhaft anzureichern. 

„Keine Frage. Crossmedia ist ein hoch komplexes Thema, in das man sich gründlich einarbeiten muss. Denjenigen, denen das gelingt, eröffnen sich neue Welten“, so das Fazit von Michael Eugster, Mitglied der Agenturleitung bei Rembrand AG. Für Eugster zählt, Menschen emotional zu berühren, zu begeistern, zu gewinnen durch die Kraft der zielgerichteten Personalisierung und der Kreativität im Dienste der Marke und ihrer Kunden sowie vor allem im Einklang mit den Möglichkeiten der Technologie. Dem pflichteten in ihren Praxisreferaten auch Bernhard Kobel, Geschäftsleitungsmitglied bei Stämpfli AG, der überzeugende Ergebnisse bei Dialogmarketingkampagnen für die Bewerbung von Ferien vorstellte, und Dr. Joelle Loos-Neidhart, Neidhart + Schön Group, bei, die ihre Dienstleister-Erfahrungen im Crossmedia teilte. Beide haben seit der 1. Swiss Crossmedia Conference 2015 eine Kooperation gebildet, um den Markterfolg von Crossmedia durch intensive Kooperation und Kompetenzbündelung in Form einer skalierbaren Marketingportal-Lösung voranzutreiben.

 

 

Von hohem Wert für die Konferenz-Teilnehmer war, dass Christoph Clermont, Director Engineering bei EFI DirectSmile, einen Einblick in die neuesten Technologie-Entwicklungen gab. Er zeichnete eine konkrete Vision in die crossmediale Zukunft der Technik, die bisherige Hürden überwinden kann, um modular neu strukturiert und höchst flexibel auf gewachsene Kommunikationsanforderungen im Digitalzeitalter zu reagieren. Wie das schon heute aussieht, zeigten die Präsentation von Querfeld1 der Rohner Spiller AG, die dynamische Kommunikationsplattformen mit maximaler Automation entwickeln, sowie die exklusive Vorstellung eines Sales Akquise-Tools für Canon (Schweiz) AG, das Sigi Alder und Falk Dörner realisiert haben. Damit ist der Zugang von Crossmedia in die Vertriebskommunikation erfolgreich vollzogen. Ein echter Meilenstein.

Die Referenten zeigten auf, wie mit Crossmedia Dienstleistungen neue Kunden angesprochen werden können und wie bestehenden Kunden mit neuen Dienstleistungen zu mehr Erfolg in ihrer Kommunikation verholfen werden kann. Mit zukunftsweisender Kommunikation über mehrere Kanäle hinweg.

Fazit: Die 2. Swiss Crossmedia Conference konnte den Erfolg der Auftakt-Veranstaltung im Jahr 2015 bestärken und sogar noch übertreffen. So umfassend und facettenreich ist das wichtige Thema Crossmedia bis dato noch nicht zugänglich gemacht geworden. Der Erfolg der zweite Swiss Crossmedia Conference und das positive Feedback motiviert diesen Event in den kommenden Jahren zu wiederholen.