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Tag Archives: Digitalage

#drupa2020

By Andreas Weber, Head of Value  |  German Version

 


It will be my 11th drupa since 1977, which I will visit in June 2020. First as a ‘normal’ trade visitor, then in the record number of visitors in 1990 as an exhibitor, later as a journalist and in recent years as an analyst and blogger. — Clearly, things are changing. While machines and devices used to be the focus of attention, today solutions, concepts, perspectives and application options are the key.


 

The rush of manufacturers as exhibitors is unbroken. Trade fair director Sabine Geldermann proudly speaks of a sold-out #drupa2020, including the new exhibition hall 1. In 1951, drupa started its successful run when the former Heidelberg boss Dr. Sternberg had rented the whole hall 1.

However, the development in the number of visitors fills me with great concern.

Of course, the advancing automation and the path towards Industry 4.0 bring about rationalization effects that enable personnel savings.

But: For a long time, it has not been possible to inspire new target groups for the drupa to a significant extent — people who have to deal with modern marketing and communication topics on a broad front. They should focus on print, but do it less and less. Why is that? What’s wrong with communication?

 

drupa Stats aus Wikipedia

Source: Wikipedia (german edition)

 

Honestly, as long as I can witness it, it has never been so calm in the run up to a drupa. This can not only be attributed to the organizers and partners. The trade press, formerly a guarantor of success, is only a shadow of itself (apart from a few exceptions!), hardly find enough readers and supporters anymore. Outstanding events, such as the Print & Digital Convention initiated by the German association f:mp Fachverband Medienproduktioner e.V., have developed well. But in May 2019 with 1,200 visitors are lean compared to the simultaneous digital events such as OMR in Hamburg with over 50,000 visitors or the re:publica convention in Berlin with 20,000 visitors.

Why is the industry not acting broadly, concertedly and publicly for its concerns and, above all, its right to exist? And takes a clear position on what and how things have changed in the digital age.

There is still some time left. But something must happen very quickly. Otherwise it means (again): “Operation succeeded, patient dead.” And to find an inglorious end like the CeBIT, that is the drupa and the print industry not to be desired.

 


As far as I can, I like to help and offer a number of opportunities to get involved. So the expert network #Think!Paper, supported by Mondi, GT Trendhouse 42 and Jubels; or even with the new blog “HotspotSubscription”, which has occupied as a theme “Renewal of Print”, and thus from the stand for high attention, especially outside the industry. The Digital Printing Forum, founded by myself and partners, is still active as an industry initiative and has over 1,200 group members via XING. Last but not least: my blog ValueTrendRadar.com as a compendium for communication with print has found over 120,000 readers from almost 160 countries in the world since #drupa2012.


There are many possibilities. You just have to grab it. In that sense, I am still optimistic.

And what about you? Share your thoughts and let’s start a good conversation.

 


 

ThinkPaper Wortbild PRINT

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ThinkPaper Wortbild PRINT

 

By Andreas Weber, Head of Value  |  German Version

With regard to dramatically falling stock market prices: Are printing press manufacturers and, with them, the printers (once again) in a deep crisis? The answer is “no, but …” — because the most sensitive thing is that the structural change in the print media business has a deeper impact than previously thought. And most underestimated that.

Status quo: Nothing goes any further!

  1. The vast majority of printers and their suppliers can no longer produce organic growth.
  2. Cost-cutting measures are largely exploited resp. certainly not a guarantee of success in the long run.
  3. The tried and tested measures for the industry in critical situations — the switch to new technologies for print media production (eg inkjet printing) — does not pull anymore, as it has not really got going for years and therefore only looks like a drop in the bucket.
  4. Last but not least, according to the feedback from the audience: media-effective, public events such as press conferences at trade shows or financial press conferences are usually completely overcrowded, dripping and riddled with insider details that prevent them from gaining an eye for the essentials.

Are ad hoc measures still possible? Yes and no. — Too much has to change fundamentally, as the valuable #Think!Paper expert analysis shows. Over the past eight days, leading minds from Europe and America have come to the heart of their assessment of the future of print. Tenor: Print has a future and fits perfectly into the digital age. Provided the business philosophy is radically refurbished and new go-to-market strategies and implementation solutions are found accordingly

 


If you want to know how this affects suppliers, read the #Subscription blog in an interview with Dr. Ulrich Hermann, Chief Digital Officer of Heidelberger Druckmaschinen AG: “Subscription & Print: Insights, Developments and Market Scenario”.


 

Thanks to Fraser Church from the UK, the most important finding for print shops is that the industry actually has the best chance. Because print as a medium delivers through its outstanding core properties — Trust and Value – exactly what print companies and their suppliers have to use and assert.

This is best achieved through exemplary multichannel marketing campaigns designed for conversations, which make print appear brilliant in networked communication scenarios. — But far from that there is nothing to see. Functioning genre marketing has always been foreign to the industry! Everyone always cooks their own soup. Pity!


 

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Further reading

The current and exclusive #Think!Paper expert analyzes in the form of short interviews at a glance: 

Rüdiger Maaß: Put the strengths of print in the right place!

Fraser Church: „Use print when you need something considered or need to promote trust and value!

Hamilton Costa: „Print is not a common thing anymore! But it’s still relevant!“

Peter Gunning: „Print creates an unspoken trust!“

François Martin: „Print will remain but it will never be what it was!“

Jeroen van Druenen: „Print is always the start of a good conversation“

Bernhard Cantzler: „Print is a natural ’digital detox’ and helps deeper thinking!“

Morten B. Reitoft: „Print has a way higher impact than mobile and web!“

 


 

ThinkPpaer-Key-Visual-Blog-Post.001

 

#Think!Paper — the key facts at a glance

What we do
We evaluate and profile print and its proponents as an effective driving force for transformation – across all industries!

Our mission
We show, first and foremost, that print is by no means driftwood in an ocean of transformation (with Titanic-style effects) but rather a solid anchor for the ‘tsunamis in our heads’!

Our USP

  • We are bringing together the brightest minds to form interdisciplinary #Think!Teams with a global outlook.
  • We are building up the finest pool of expertise with a clear focus on interaction, discourse, customer experience and sustainable conversations.
  • We are reinforcing the bedrock of any successful ‘digital’ transformation – proficient, dynamic and meaningful communication.

Benefits for our partners
We help our partners make new and market-relevant discoveries that inspire them and inject new energy into their development.

 


 

ThinkPaper Mondi Bernhard Cantzler.001.jpeg

 

#Think!Paper — Edition 3, Vol. 2

Interview by Andreas Weber, Head of Value

 

‘Paper meets print meets zeitgeist!’ -—That was one of my statements in the report on the importance of paper in the digital age. And further: ‘Paper is patient. Right! – Media users are impatient. Why?’ – Bernhard Cantzler with his profound expertise in the field of communication with print media is therefore an excellent conversation partner. In a nutshell, he brings to the point, what (he) is about.

 

What is the beauty of print in the digital age?

Bernhard Cantzler: Printed communicaton is as flexible as digital communication in terms of personalization. Print is still regarded by many as more reliable, more trustworthy. In addition it is a natural “digital detox” and helps deeper thinking. All this is constantly being researched and proven as I can read regularly on TwoSides / PrintPower (web and magazine 😉

Everything in the Mobile Age is so fast.
Why the adaption of digital printing technology innovations is so slow?

Bernhard Cantzler: Slow is relative… I would say that print buyers and their focus on a low purchase price per 1000 copies are the key factor. If print buyers would buy campaign efficiency they would maybe print less, but all digitally personalized content. They would actually buy overall campaign effectiveness where print and online need to work together.

What are the key drivers for a powerful & successful print service biz today and what will it be in the future?

Bernhard Cantzler: Based on what I wrote above: stop selling ink on paper, start selling communication results, campaign results, paid invoices, lowered contact centre calls per customer or other value driven KPIs where print can support.

 


#ThinkPaper Quo Vadis Print&Paper

Read as well the full story about the success of paper for printing in the digital age.


About

The studies of Bernhard Cantzler at the Vienna University of Economics and Business with a master’s degree in international commerce / trade brought him into contact with Mondi Group through his thesis on ’The key success factors of acquisitions in Eastern Europe based on a case study with Neusiedler AG’.

He has been working there since July 2005 in various positions, with experience in North and South America, Australia and Europe. Focus: Business Development. Specialties: digital printing, technologies, dry toner, ElectroInk, HP, Indigo, high-speed inkjet, drop-on-demand, continuous, paper. He has been Head of Marketing & Innovation at Uncoated Fine Paper in Vienna since 2017. Besides german he speaks english, polish and russian.

Bernhard Cantzler is part of the founding team of the #Think!Paper initiative. Teaming with Günter Thomas, Head of GT Trendhouse42 he realised an outstanding benchmark test.


 

ThinkPpaer Key Visual Blog Post.001

#Think!Paper — the key facts at a glance

What we do
We evaluate and profile print and its proponents as an effective driving force for transformation – across all industries!

Our mission
We show, first and foremost, that print is by no means driftwood in an ocean of transformation (with Titanic-style effects) but rather a solid anchor for the ‘tsunamis in our heads’!

Our USP

  • We are bringing together the brightest minds to form interdisciplinary #Think!Teams with a global outlook.
  • We are building up the finest pool of expertise with a clear focus on interaction, discourse, customer experience and sustainable conversations.
  • We are reinforcing the bedrock of any successful ‘digital’ transformation – proficient, dynamic and meaningful communication.

Benefits for our partners
We help our partners make new and market-relevant discoveries that inspire them and inject new energy into their development.


 

ThinkPaper Quo Vadis PrintTends.001

#Think!Paper — Edition 3, Vol. 1

Interview by Andreas Weber, Head of Value

 

Morten B. Reitoft from Denmark is one of my favorite colleagues. Dedicated to TV & Video to promote print in the best way. His advice is always valuable and well recognized around the globe. So I am happy to get his statements in the context of our unique #Think!paper work.

What is the beauty of print in the digital age?

Morten B. Reitoft: It’s tactile qualities, it’s a push media, and it represents a brand in multiple dimensions rather than just on a screen!


 

Everything in the Mobile Age is so fast. Why is the adaption of digital printing technology innovations so slow?

Morten B. Reitoft: One of the biggest obstacles for print, in general, is cost, time and distribution. The designing process is more or less the same, so the cost for both print and distribution is the major differentiator — and of course, the time it takes from idea to it reaches an audience.

An even more critical obstacle adapting print is two issues that we as an industry have:

  1. we believe we should measure print the same way as digital content, in clicks, impressions, etc. and that have till date been impossible
  2. we don’t even believe in print ourselves as an industry – just check how few printing companies that produce marketing material for their products and services on print!

The industry needs to take our own medicine and use print in our marketing. We have to define the measures for how we want to be accounted for.

I believe that print has a way higher impact than mobile and web since it last longer, has the tactility and represent a brand way better for the same reasons.

We have also forgotten some of the virtues from the past – print can be just pretty, engage and impress – in my opinion, that works too!


 

What are the key drivers for a powerful & successful print service biz today and what will it be in the future?

Morten B. Reitoft: The driver is the same as it has always been – demand! The service providers today have to figure out which markets to address.

If you want to be a commodity supplier, you’ll need volume, and probably prices are one of the major drivers for getting commodity customers. Today online printers can’t really differentiate on quality since all deliver to the standards, so the new with online printers is to offer same-day services as well as extending their offerings into, i.e. merchandise.

For printers who want to work with higher margin products – quality, diversity, paper, is the major drivers. Some printers even consider to work into new niches like packaging, labels, printed electronics, decor – and though really not related 3D. About the future – I have written an article that I still believe is right “Printers will be factories – and customers will buy from elsewhere” – referring to the fact that somebody will need to add value to a product and especially commodity printers will not be part of the value-adding process since they ONLY focus on price.

Thanks, Morten, for sharing your thoughts and insights.

 


 

Morten via Twitter

About

Morten B. Reitoft is an experienced CEO with a passion for development of ideas and business. He is very creative and very hard working and one of his greatest strength is his ability to encourage people – whether these are customers, employees or business partners.

Specialties: Creative, competitive, Great interest in both the detail and the overview, very good communication skills, inspiring, fast thinking, internationally oriented, great interest in people, business and processes.

Sign up for our INKISH.TV newsletter 

 


 

ThinkPpaer Key Visual Blog Post.001

#Think!Paper — the key facts at a glance

What we do
We evaluate and profile print and its proponents as an effective driving force for transformation – across all industries!

Our mission
We show, first and foremost, that print is by no means driftwood in an ocean of transformation (with Titanic-style effects) but rather a solid anchor for the ‘tsunamis in our heads’!

Our USP

  • We are bringing together the brightest minds to form interdisciplinary #Think!Teams with a global outlook.
  • We are building up the finest pool of expertise with a clear focus on interaction, discourse, customer experience and sustainable conversations.
  • We are reinforcing the bedrock of any successful ‘digital’ transformation – proficient, dynamic and meaningful communication.

Benefits for our partners
We help our partners make new and market-relevant discoveries that inspire them and inject new energy into their development.

 


 

Andreas Weber Selfie mit Studie

Exzellent in Aufmachung und Inhalt: Andreas Weber präsentiert sein persönliches Expemplar (Nummer 168) der The-Power-of-Print-Metaanalyse. Foto: Andreas Weber

Eine Hymne von Andreas Weber, Head of Value

#Think!Paper — Edition 2, Vol. 7

Millionen Menschen beschäftigen sich weltweit mit der Konzeption und Realisation von Printmedien und der Weiterentwicklungen von Print-Technologien. Doch nur ganz wenige mit der Wirkungsweise von Print. Das Fatale: Print wirkt besser denn je, wird aber in ‚modernen‘ Digital-Szenerien weitgehend ignoriert resp. völlig unterschätzt. Print ist, so paradox es erscheint, quasi ein „Buch mit sieben Siegeln.“

Doch damit ist nunmehr Schluss. Denn: „Print ist eine substantielle Zutat des Erfolgsrezepts erfolgreicher Marketingkommunikation. Wer die Wirkung von Printkommunikation unterschätzt und auf sie verzichtet, darf sich später nicht über sinkende Effizienz seiner Kampagnen wundern.“ So formuliert es das Autorenteam Olaf Hartmann (Fokus: multisensorisches Marketing) und Sebastian Haupt (Fokus: Konsumentenpsychologie) in der herausragenden Studie ‚The Power of Print — Metaanalyse zur Werbewirkung von Print‘. Sieben Kapitel geben auf rund 130 Druckseiten umfassenden Einblick in die Stärken von Print.


Multisense-Touchpoint-Modell

Quelle: Hartmann & Haupt, 2016. In: The Power of Print, Seite 123.


 

Klingt wie harter, wissenschaftlicher Tobak für Nerds, ist aber mehr als lesenswert und voll auf die Praxis mit Print im Digitalzeitalter ausgerichtet. Anschauliche (neue) Erkenntnisse, Anregungen, Empfehlungen gipfeln im ‚Multisense-Touch-Point‘-Modell und zeigen, dass Print nicht nur eine Daten-Vervielfältigungstechnik ist, sondern dass die Gestaltung erfolgreicher Printmedienkommunikation als ganzheitlicher und systemischer Prozess Menschen und Marken über Codes und Touchpoints einzigartig zusammenfinden lässt.

Das Besondere: Druckereiunternehmer erhalten damit eine unwiderlegbare, wissen- und erkenntnisbasierte gedruckte ‚Werkzeugkiste’, quasi ein ‚Toolbook for success!‘, das unendlich guten Stoff bietet für Kunden- und Interessentengespräche oder sogar eigene Seminare und Kreativ-Workshops. Zumal die Ergebnisse so formuliert sind, dass sie jenseits von Print-Insider-Kauderwelsch von Marketing- und Kommunikationsprofis bestens verstanden werden können.

Meine Empfehlung — Lesezeit: rund vier Stunden. Halbwertzeit: ein ganzes Leben! — Die ‚The Power of Print‘-Metaanalyse als ‚Toolbook‘ ist unschlagbar und durch die sorgsame Aufmachung werden nicht nur Inhalte hervorragend aufbereitet, sondern auch die Beweisführung angetreten, was Print in einer virulenten digitalen Welt tatsächlich leisten kann. Das ‚Toolbook‘ bildet aus meiner Sicht als Print-Analyst bis dato die beste Grundlage, um heute und künftig mit Print erfolgreich zu sein. Print wirkt nicht nur, Print sichert dauerhaft wirtschaftlichen Erfolg. Für Druckereien und ihre Kunden gleichermaßen.

 

 

 


Weitere Informationen und Bezugsquelle

Fachverband Medienproduktion e.V. (f:mp.)
Waldbornstraße 50
56856 Zell/Mosel
Telefon: +49 (65 42) 54 52
Telefax: +49 (65 42) 54 22
E-Mail: info@f-mp.de
URL: www.f-mp.de

Infobroschüre online erhältlich

Einzelpreis: 499,00 Euro*
(inkl. 7% MwSt. sowie Verpackung/Versandkosten)
ISBN 978-3-00-060376-1
1. Auflage: 2018

*Verfügbar sind sowohl eine deutsche als auch eine englische Version. Bei der Bestellung von mehreren Exemplaren/Firma gilt eine Staffelrabattierung (2 bis 5 Exemplare: 10% Rabatt; 6 bis 10 Exemplare: 15% Rabatt; Bestellung mehr als 10 Exemplare: 20% Rabatt).

Die Realisierung wurde möglich durch die Unterstützung von:

f:mp Fachverband Medienproduktion, Graefe Druckveredelung, Heidenreich Premium Print Innovation, Oro. Promotion, touchmore Haptische Markenkommunikation, Vogt (Printspezialitäten), Achilles Konica Minolta, SAPPI.

 


 

About-ValueBlog-IMG_9105

 

Zum Autor dieser Hymne

Andreas Weber  begleitet als Wissensarbeiter/Advisor die Kommunikation mit Medien — geprägt durch eine Vorliebe für Print-Innovationen im Digitalzeitalter.

Bis dato hat er über 550 Innovations-/Transformations-Projekten realisiert, diverse Lehraufträge wahrgenommen (u.a an der School of Visual Arts/NYC, Hochschule Liechtenstein, Hochschule RheinMain) und Vorträge in über 30 Ländern gehalten.

Sein Blog valuetrendradar.com (ISSN-zertifiziert) inspiriert Entscheider aus mehr als 150 Ländern.

 


 

 

ThinkPaper Technocracy.001

By Andreas Weber, Head of Value, initiator of #Think!Paper | German Version

#Think!Paper Edition 1, Volume 8

If we are to overcome the paradox that has plagued the print media industry worldwide since the ’90s – having the best technologies but being confounded by frustration, stagnation and dwindling sales and suffering bankruptcies, misfortune and glitches – we need to stop believing that technology is the panacea.

Why?

“Buy my new technology and everything will be fine” – sounds great, but really it’s terrible advice. Think back to the brightest and best in the history of printing – such as the inventor Alois Senefelder, the typesetting technician Ottmar Mergenthaler, the grandfather of type and calligraphy Prof. Hermann Zapf (who is said to have inspired Steve Jobs), not to mention John Warnock and Charles Geschke who invented PostScript and founded Adobe. Three things stand out:

  1. Technology is ‘only’ ever a means to an end, serving to realize the higher ideal of enhancing our ability to communicate with one another.
  2. Technological innovation is important if we are to drive progress. However, changes for the better can only be achieved if new technological opportunities are utilized in an appropriate and creative way.
  3. Whether new ‘printing technology’ can evolve into beneficial and effective ‘printing art’ depends primarily on adopting a creative approach to shaping media-based communication and business scenarios.

Anyone who fails to take this on board as the ticket to escaping the dictatorship of technocracy is sure to fall into a nasty trap. They will be doing themselves more harm than good by pursuing completely nonsensical ideas. After all, messages like “the best of both worlds – digital printing is as good as offset” or “our new inkjet printer gives you a new business model at the same time” are no use to anybody – neither the customers ordering print products, nor the companies that produce them.

My message

“Let’s put an end to technocracy. Let’s go back to treating print with the respect it deserves, as the most beneficial form of communication in human history!” – Indeed, the end of technocracy heralds the start of success!

My call and the basic premise of #Think!Paper — The Beauty of Print&Transformation: We have to start using technoLOGY technoLOGICALLY again.

 

ValueCheck Trends ThinkPaper 001

 

More about the #Think!Paper project can be found in the ValueBlog.

 


 

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Xerox is fully committed to digital transformation, turning pressure equipment into Workplace Assistants.— Photo: Andreas Weber

By Andreas Weber, Head of Value | German Version

Note: The translation of the original German version was done by xeroxtranslates.com

“Our biggest challenge is to meet the demands of the people in the mobile age,” notes Mark Boyt. In its function as a global of solutions marketing at Xerox he presented head at an analyst meeting in Uxbridge, UK, strategy, and news about the ConnectKey platform, workplace Assistant, and e-commerce. The development and marketing of business apps is a focus. To do this, Xerox has collaborated extensively partner companies with qualified and authorized Xerox.

 


 


 

“To be still attractive for our customers and to create new business ideas, we have developed by the device vendor to the solution provider, and now to the service partner for our customers”, explains Marcus Putschli, CEO of e-dox AG, Leipzig/Germany. In the Centre is thus not only the hardware product portfolio, but the creative and consulting-oriented performance, to create a maximum customer benefit. Partner developed Putschli in other Xerox as a series from around the world with his team apps that offer new, specific application solutions notably based on technology infrastructure provided by Xerox.

Putschli said: “in addition to the managed print solutions we offer our customers the possibility of digitizing and data protection solutions in the enterprise to anchor. We are various document management partner provider, Microsoft-365-partner-certified app developers for Xerox, and support our customers in many IT issues advice to the page”. The app development takes place through the project area e-dev/> and can be accessed on 10 years of experience. The highlight: the apps are tailored to and run on existing multi-function printers.

 

img_0889

Info box to current example — the Convert2PDF app e-dev

Usable via subscription Convert2PDF app, it will be possible to take advantage of the full functionality and benefits of Convert2PDF easily directly from the Xerox, each ConnectKey device by Xerox device i.e. workflows and document processes by simple To control the app user interface.

Systems provides a particular advantage when using the app with Xerox VersaLink. The Convert2PDF app has extended the product range VersaLink in conjunction with Convert2PDF quasi often missing workflow scanning and allows the use of different Scanprofilen for different tasks or workflows. Users as well as administrators in companies are significantly relieved. The Convert2PDF scanning and workflow can be easily managed thanks to the app and also operated. Sources of error for incorrect processes are eliminated so in a comfortable way.The app is also offered on the redesigned Xerox app Gallery.

Xerox’s according to his own admission, that ConnectKey apps accelerate the digital transformation for companies. In the focus are three areas of action:

  1. Support for mobile workers, Office workers and teachers
  2. Smooth workflows for each company
  3. The advanced Xerox app Gallery to facilitate search and install and purchase transactions

 


My take: everything will be fine. Thanks Appiness!

Good news: print is an important pillar of the transformation of companies and their business communication processes. But: It is no longer sufficient to optimize existing, but sometimes are disruptiv new ways to follow, which provide the benefits for all those involved in the focus.

The so-called digital transformation simplifies and accelerates not only processes, but provoked new business goals and opportunities. All of us could benefit from this but only if we also transform to become creative consultants. Our customers have to become partners and customer service is a central issue. And this new, tailor-made apps play a central role. In this sense: Everything is fine. “Appiness” thanks!

 

 


 

Background information

New Xerox ConnectKey Apps Speed Digital Transformation for Enterprises, SMBs

  • Apps support office workers, mobile workforce; educators 
  • Frictionless workflows for any business
  • Enhanced Xerox App Gallery makes browsing, installing and purchasing easier

UXBRIDGE, U.K., Oct. 10, 2018 – Organisations can now better connect staff to popular business platforms such as Salesforce, QuickBooks Online and Concur, supporting customer relationship management, accounting and invoicing, plus streamline additional processes with new apps for Xerox ConnectKey® devices. Purchasing and implementing the apps is simple with a new e-commerce-enabled site.

The Morrell Group, a full-service automation controls design and engineering services organisation, has experienced the power of ConnectKey apps. The company saved 25 percent by automating its product distribution process with the Sign Me app, built by MidAmerica Technology, a Xerox Personalised Application Builder developer. The app digitises the document-laden process, accelerating the speed in which products get out the door. 

“Sign Me is a breakthrough app that has greatly improved our business – we’ve gained efficiencies that impact our bottom line,” said David Hajciar, operations manager, Morrell Group.   

 

Transformation: Xerox turns multifunction printers into Workplace Assistants. Video: Xerox


New apps make work easier 

The ongoing development of its ConnectKey-enabled portfolio underscores Xerox’s position as a print technology powerhouse. The latest enhancements make labour-intense, time-consuming efforts easier and offer new twists on traditional ways of working.  

The Xerox VersaLink® and Xerox AltaLink® series are the launch pads for apps such as:  

  • Xerox Connect App for Salesforce: access to Salesforce’s Customer Relationship Management system right at the multifunction printer (MFP); upload and share sales management information to client folders by scanning the documents directly into Salesforce. 
  • Xerox Audio Documents App: securely transforms hardcopy documents into audio files allowing commuters, multitaskers, or audio enthusiasts to listen on the go instead of reading. 
  • Xerox Connect App for QuickBooks Online: offers a hassle-free expense reimbursement process with multi-receipt scanning. Receipt data is extracted into an expense report and submitted with notifications sent to reviewers for timely approval. For Concur users, a similar receipt management app will be available by year’s end.   
  • Xerox Forms Manager App: simplifies management of multiple forms while reducing paper-based filing risks. With intelligent routing capabilities via embedded QR codes, scanned forms are automatically routed to the appropriate email address.
  • Xerox Quick Link App: enables a fast start to printing without IT support. This intuitive app sends an email directly from the device containing appropriate links to install, and connects computers or mobile devices with the drivers and configuration settings. 

 



 

Making the grade with educators

With insights gained from working with thousands of education customers, Xerox responds with apps that increase productivity for teachers and students:

  • Xerox Connect App for Blackboard: provides access to an industry-leading learning management system; documents are digitised and stored into their Blackboard Learn account from the MFP.    
  • Xerox Proofreader Service: checks for writing elements in the English language, such as spelling, grammar, style and plagiarism.  

Extra Value for Channel Partners 

Alongside an improved design for a better user experience, the e-commerce-enabled Xerox App Gallery provides a global marketplace for channel partners to promote and sell apps. Also, channel partners can share in the revenue when their customers purchase an app. 

Channel partners will learn more about how they can boost recurring post-sale revenues with the new ConnectKey apps and how the new e-commerce model helps them create, market and sell their own apps at the European Personalised Application Builder (PAB) Forum taking place November 7-8 at Xerox’s Innovation Centre in Uxbridge, UK. 

Availability 

Xerox’s newest ConnectKey-enabled apps will be added to the Xerox App Gallery in select geographies between fourth-quarter 2018 and first-quarter 2019. 

Source: Xerox

 


 

At a glance — via Twitter Moments

 

 

 

ValueCheck Trends ThinkPaper 001

#Think!Paper Edition 1, Volume 6

 

By Andreas Weber, Head of Value  |  Original German Version  (Note: The translation was automatically done by xeroxtranslates.com)

 


“I remember the print business in the night, then I can’t sleep anymore! — I would have also approved this statement formulated based on night thoughts by Heinrich Heine until recently. But: Thought and check helps. And it succeeds with a multi perspectival #Think!Paper vision.


Status quo

To bring the trends reliably, it is not easy. 

One thinks first of high-profile measurement via tradeshows. But: For example the highlights of topics, as well as the nomenclature of Messe Düsseldorf for the drupa as a worldwide leading trade fair of the print industry are naturally constructs, to attract as many and new exhibitors. 

Fairs offers therefore do not fully reflect the relevant trends that characterise the print industry.

As well, the common market research and trend reports not leading target, are effective as an indicator of future investment behavior of established printing companies there always readily applied, speculative, and no more than.

Meta trends

The print industry is always innovation-driven. At the time, it was always to the enrichment and enhancement of the existing possibilities. Today everything is different. And above all no longer linear. A rethink is imperative:

  1. Disruptive renewal of pre-media processes (template-free), with the aim of flexible and in real time to be able to print data of any kind.
  2. Smart print production: automation of processes from printing the delivery up to the go-to-market of printers, including digital supply chain management.
  3. #hyperpersonalization Blockchain, virtual reality, artificial intelligence and media across dialogical communication scenarios.

BusinessModel trends

The top issue, at the latest since the existence of digital printing, is the business model change for printers. There are two major developments:

  • Polarization in the services market – smart factories (with focused portfolio/commodity offers) vs. High-tech manufacturers (with myriad niche applications and highest innovation). But beware: Both areas fertilize or interpenetrate each other, such as in an iterative cycle. Best to understand, when you see how CIMPRESS developed.
  • Custom configuration of modular composed, ubiquitous production equipment. –Example: CADIS engineering.

Technology trends

The trends in the use of relevant technologies assign three essential aspects:

  1. Unbelievable, but true: The market for print solutions (technology + production + commercial) is greater than commonly portrayed many times. The ecosystem printing industry is broad and is a three-digit billions alone in Germany. (Note: the exact numbers are set forth in the trade magazine printing market).
  2. Almost 2/3 of the total revenues generated by a few hundred industrialized printing factories.
  3. Growth areas are proving to be doing differently than previously forecast to: E.g. for inkjet printing are up on book printing in the substitution of Offsetproduktionen, but above all in the toner printing systems. Important: ‘Inkjet-to-Go’ inspires new applications outside of the print industry, directly from their customers.

 

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A new orientation requires the success in the business of print and print using, driven by the creativity and courage. This, it is important to distinguish:

 

Inhibiting factors

  • An elaborate market research that focuses only on investments in hard – and software, to venture guesses based and relevant requirements of the market does not see.
  • Events of all kinds, which are vertically oriented, speak almost monolithic on the manufacturer issues and relate the use of their products.
  • Persistently insufficient, no longer contemporary industry communication, which all too often hawked misperceptions and this causes confusion.

Acceleration factors

  • Focus on new forms of go-to market of printing companies, touting the benefits of print for the digital age, and no longer the processing techniques for the production of print.
  • Pro active, social, business-driven discourse with potential new clients that already have come to pass on the digital transformation journey and for the print can become the ‘hidden champion’.
  • More experiments and pioneering venture, break rules and through relevant content and good stories inspired by a change of perspective on a broad front and fascinate.

 


 

About the author

Andreas Weber has been a print expert and internationally renowned business communication analyst, coach, influencer, and networker for over 25 years. His activities focus on transformation for the digital age and include lectures, management briefings, workshops, analyses, reports, and strategic advice. – His blog www.valuetrendradar.com inspires readers from over 150 countries worldwide.

 

About-ValueBlog-IMG_9105

 


 

ValueCheck Transformation Paradox.001

“I think of Germany [4.0] at night,
then I’m about to sleep,
I can not close my eyes
and my hot tears are flowing.”
From: Heinrich Heine, night thoughts

„Denk ich an Deutschland [4.0] in der Nacht,
dann bin ich um den Schlaf gebracht,
ich kann nicht mehr die Augen schließen,
und meine heißen Tränen fließen.“
—Aus: Heinrich Heine, Nachtgedanken


 

By Andreas Weber, Head of Value | German Version

It happened last week. The CEO and the CFO of a long-established mechanical engineering company presented the annual balance sheet figures at the annual press conference in the financial metropolis of Frankfurt am Main, Germany.

Everything fine. And everything on schedule! After all, they delivered precisely what was promised a year ago. Unfavorable: Currency fluctuations that can not be influenced result in a slight decline in total sales and corresponding pre-tax profits.

Nevertheless, the board can stick to the good forecasts. Significant growth through transformation by at least 500 million euros in the next four years (that is, sales grow from around 2.5 billion euros to 3 billion euros) with significantly increasing returns. The company has been successfully restructured and is not only fit and stable, but also a global leader in digital transformation beyond its own market segment.

But: Already on the eve of the press conference, the share price began to decline and slipped significantly in the following week. The main reason: massive short selling, so the bet on speculation on falling share prices. The market capitalization thus dropped in value by a three-digit million amount.

Another negative effect: the business press as well as analysts can not deal in the right way with “digital transformation”. At least, they don’t get it! — In the late reports it comes to glaring errors resp. misjudgments and above all to the omission of the really important topics! — For example: “Quite unambitious: weak outlook puts pressure on Heidelberger Druck shares”. Or: ”Heidelberg disappoint investors” … — Phew! Understand that, who wants!

Granted, the topic “transformation” is highly complex. And requires that one understands: transformation is not a goal, but a state. The goal is: massive, sometimes disruptive change in the overall business philosophy. Not an easy task. And certainly not that it is possible to manage on-the-fly! — The CFO rightly explained calmly: “If you are in a hurry, you have to go slowly!”

Speaking of philosophy, Plato pointed out in his ancient teachings that everything acquired under duress can not find a foothold in the mind. In other words, the teacher can not teach if the student is not ready to learn. (This momentum was probably underestimated by the CEO and CFO when they held the press conference and, unfortunately, was not the basis of their communication strategy.)

The success of transformation in the digital age depends crucially on the will and the discipline to take the time to learn and practice, so that new experiences form new insights. This learning involves learning about oneself. Transformation requires self-knowledge.

Conclusion

An annual press conference as a lesson! Germany 4.0 fails in the fundamental understanding of the ‘digital transformation’. Not at the will of the apologists.

 


 

About the author

Andreas Weber has been a print expert and internationally renowned business communication analyst, coach, influencer, and networker for over 25 years. His activities focus on transformation forthe digital age and include lectures, management briefings, workshops, analyses, reports, and strategic advice. – His blog www.valuetrendradar.com inspires readers from over 140 countries worldwide.

About ValueBlog IMG_9105

 


 

ValueCheck Transformation Paradox.001

„Denk ich an Deutschland [4.0] in der Nacht,
dann bin ich um den Schlaf gebracht,
ich kann nicht mehr die Augen schließen,
und meine heißen Tränen fließen.“
Aus: Heinrich Heine, Nachtgedanken

 


Von Andreas Weber, Head of Value | English Version

 

Letzte Woche passiert. Ich war Augen- und Ohrenzeuge. CEO und CFO eines Traditionsunternehmens aus dem Maschinenbau präsentieren in der Finanzmetropole Frankfurt am Main die Jahresbilanzzahlen. 

Alles tiptop. Und alles im Plan! Denn das, was man vor Jahresfrist in Aussicht stellte, ist exakt so vollzogen worden. Manko: V. a. durch nicht zu beeinflussende Währungsschwankungen sind der Gesamtumsatz und entsprechend der Vor-Steuergewinn leicht rückläufig. 

An den guten Prognosen kann der Vorstand aber festhalten. Deutliches Wachstum durch Transformation um mindestens 500 Millionen Euro in vier Jahren (das heisst: Umsatz wächst von rund 2,5 Milliarden Euro auf 3 Milliarden Euro) bei deutlich steigender Rendite. Das Unternehmen wurde erfolgreich grundlegend neu aufgestellt und zeigt sich nicht nur fit und stabil, sondern über den eigenen Marktbereich hinaus global führend im Bereich der ‚Digitalen Transformation‘.

Aber: Bereits am Vortag der Bilanzpressekonferenz begann der Aktienkurs zu sinken und rutschte in der nachfolgenden Woche deutlich ab. Der Hauptgrund: Massive Leerverkäufe, also die Wette zur Spekulation auf sinkende Kurse. Die Marktkapitalisierung sank damit im Wert um einen dreistelligen Millionenbetrag.

Weiterer Negativeffekt: Die Wirtschaftspresse wie auch Analysten können mit „Digitaler Transformation“ nichts rechtes anfangen. In den Nachberichten kommt es zu eklatanten Fehlern resp. Fehleinschätzungen und vor allem zum Weglassen des eigentlich Wichtigen! Tenor: „Recht unambitioniert: Lascher Ausblick setzt Heidelberger Druck-Aktie unter Druck“. Heidelberg enttäusche Anleger… — Puh! Verstehe das, wer will!

Zugegeben: Das Thema „Transformation“ ist hoch komplex. Und bedingt, dass man versteht: Transformation ist kein Ziel, sondern ein Zustand. Das Ziel lautet: Massive, bisweilen disruptive Veränderung der gesamten Geschäftsphilosophie. Kein leichtes Unterfangen. Und schon gar keines, dass sich von Heute auf Morgen bewältigen lässt. — Zurecht erklärte der CFO ruhig und gelassen: „Wer es eilig hat, muss langsam gehen!“

Apropos Philosophie: Plato wies in seiner antiken Lehre darauf hin, dass alles, was unter Zwang erworben wird, keinen Halt im Geist findet; oder anders ausgedrückt: Der Lehrer kann nicht lehren, wenn der Schüler nicht bereit ist zu lernen. (Dieses Momentum hatten CEO und CFO wohl unterschätzt, als sie die Bilanzpressekonferenz abhielten, und fatalerweise nicht zur Grundlage ihrer Kommunikationsstrategie gemacht.)

Der Erfolg von Transformation im Digitalzeitalter hängt maßgeblich vom Willen und der Disziplin ab, sich die Zeit zu nehmen, um zu lernen und zu üben, damit sich aus neuen Erfahrungen neue Erkenntnisse formen. Dieses Lernen beinhaltet das Lernen über sich selbst. Transformation erfordert Selbsterkenntnis.

Fazit

Eine Bilanzpressekonferenz als Lehrstück! Deutschland 4.0 scheitert bei der ‘Digitalen Transformation’ am grundlegenden Verständnis. Nicht am Willen der Apologeten.

 


 

Über den Autor

Seit mehr als 25 Jahren engagiert sich Andreas Weber als international renommierter Business Communication Analyst, Coach, Influencer und Transformer. Seine Aktivitäten fokussieren sich auf ‚Transformation for the Digital Age’ via Vorträgen, Management Briefings, Workshops, Analysen & Reports, Strategic Advice. — Mit seinem Blog www.valuetrendradar.com inspiriert er Leser aus über 140 Ländern der Welt.

 

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