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Graphic Repro On-line News Review to Friday 17 June 2016

Welcome to this first post-drupa news roundup, with over 50 news items for you in the headlines since last Monday, plus late additions to the pre-drupa News in our own dedicated Newsroom from Asahi, Fujifilm and Agfa Graphics, and another important initial 20 ‘at-show and post-show’ announcements… from Heidelberg, Koenig & Bauer, Kodak, EFI, Muller Martini, Leonhard Kurz, Manroland Web Systems, and Fujifilm with Heidelberg; and especially from drupa 2016 show organiser Messe Düsseldorf with its end-of-show closing announcement, following what has been described as ‘the best drupa since 2000’. This drupa article also contains 21 endorsements and personal comments from key exhibitors, such as Guy Gecht, EFI; Benny Landa; Gerold Linzbach, Heidelberg; Jean-Pascal Bobst; Francois Martin, HP; John Blyth, Ricoh Europe; and 15 others. All of the above articles and announcements do not include the mass of at-show sales successes which appeared in our daily news columns throughout the week – with masses still to come, and with more still arriving on a daily basis.

What is the secret of #drupa2016 in 20 sec. — Summary by Andreas Weber, Head of Value.

Then we have a really exciting new addition for you in our drupa Newsroom. If you weren’t at the show, or even if you were at this year’s event in Düsseldorf, you can now get your hands on all nine daily issues of the drupa daily show magazine, with complete PDFs of each issue to download. These are jam-packed with news and highlights and a daily ‘Red Sofa’ interview with key exhibitors’ starting with drupa President and Koenig & Bauer chief executive Claus Bolza-Schünemann; followed by Canon EMEA president and chief executive Rokus van Iperen; Benny Landa; Enrique Lores, HP president of Imaging and Printing; Konica Minolta’s Olaf Lorenz general manager Business Solutions Europe; Jean-Pascal Bobst; Eijiro Hori, president of post-press kit manufacturer Horizon; Kodak chief executive Jeff Clarke, and lastly, Marabu chief exec utive York Boeder, talking to two of Europe’s top trade press editors: Thomas Fasold of Druck&Medien, Germany; and Daryl Danielli, of PrintWeek UK. 

The drupa daily also includes some of the hottest show technology, sales and products that were the buzz words at drupa 2016, sourced, curated and produced by a team of the industry’s leading journalists throughout the show. Comments and rumours, photos and all that made it ten fantastic days at drupa and in drupacity Düsseldorf.
The world’s biggest and most important trade fair for print and cross-media solutions also announced that it is to stick to its proven four-year cycle and drupa will be held again in Düsseldorf from Tuesday, 23 June, to Friday, 3 July 2020. 
Please scroll down very carefully this week. You will also find three Verdigris Blogs from Laurel Brunner, all published since our last update. There is a message from Laurel in her most recent Blog for the drupa organisers, who missed a great opportunity in not taking a sustainability lead at this year’s event, and hopes the environment will be in sharper focus in 2020.
I hope you enjoy this week’s selection.
Until next time, when I shall strive to bring you lots more.
My best regards,
 
Mike Hilton

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site. 



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages 

Mon 13 June…   
Decisive impulses for the global print industry at drupa 2016
drupa 2016 was a resounding success with excellent business deals concluded in an outstanding investment climate…

Novus Holdings South Africa adds Kodak Prosper S-Series
Kodak and Novus Holdings South Africa celebrate biggest Kodak Prosper Installation in Southern Hemisphere at drupa 2016…

Caxton and CTP in African first with Kodak Prosper Inkjet
Kodak and Thunderbolt Solutions to Change the Face of Leading South African Newspapers with Prosper S-Series variable inkjet…

NXP Europe invests in new DM-Liner from Leonhard Kurz
British digital printing company NXP Europe is first worldwide to invest in B2 format Digital Metal technology from Leonhard Kurz…

Ricoh SA dedicates June as Eco Action Month
Ricoh puts the green muscle of over 100 000 employees globally, behind World Environment Day on Sunday 5 June…

EDP Awards Heidelberg Omnifire 250 for colour 4D printing
The European Digital Press Association selected the Omnifire 250 4D printing system for ‘Technical Committee Award’ 2016…

New super-fast Epson SureColor printer wins EDP Award
Epson’s new SureColor SC-P20000 won ‘Best Photographic Printer’ at the European Digital Press Association Awards…

Rotometrics European Open House in September 2016
BPIF Labels to partner this key biennial event in the label calendar since 2012, with additional 40% space for this year…

The next InPrint in Munich, Germany in 2017
From 14 to 16 November, InPrint offers exhibitors a platform for showing cutting-edge printing technology…

drupa to stick to its proven 4-year cycle
The No. 1 trade fair for print and cross-media solutions to be held in Düsseldorf again from 23 June to 3 July 2020…

Tue 14 June…   
Sappi continues move to biomaterials and bio-energy
Sappi to construct a second-generation renewable sugar extraction demonstration plant at its Ngodwana Mill in South Africa…

Print makes strong comeback at the ‘Best drupa since 2000’
Claus Bolza-Schünemann, CEO and president of Koenig & Bauer and drupa president 2016, announced a positive closing verdict…

Heidelberg on course for growth
Heidelberger Druckmaschinen AG set the course for growth and sustained profitability in the financial year 2015/2016…

CTP Printers Cape Town launches new Lithoman IV
Special 24 hour print event in May at CTP Printers Cape Town introduced the latest Manroland Lithoman IV web press…

Kodak demonstrates leadership through innovation at drupa
Kodak generates significant industry buzz at the largest print show on earth with outstanding results 181% of target…

BHS Corrugated and Screen announce partnership
Screen and BHS to develop high-volume inline industrial digital printing solution for the corrugated board industry…

Adare SEC to add two full-colour Ricoh Pro VC60000s
UK-based Adare SEC makes multi-million pound commitment to colour personalisation with two Ricoh Pro VC60000s at drupa 2016…

EDC Expert first to invest in Ricoh Pro VC60000
EDC Expert (former Emerson DC) invests in Eastern Europe’s first Ricoh Pro VC60000 continuous feed inkjet platform…

Antalis Packaging offers free audits in UK
Free comprehensive packaging auditing services now available through latest Antalis Packaging investment…

Tipografic signs drupa order for Christmas delivery
Label producer Tipografic signs with Heidelberg UK for latest Speedmaster XL 106-7+L, Polar 115 Autotrim, and Bander…

Wed 15 June…   
Muller Martini’s drupa leaves a convincing impression
Muller Martini CEO, Bruno Müller, looks back at the company’s successful participation at drupa 2016 and Finishing 4.0…

Springfield buys third Screen Truepress digital label press
Springfield Solutions, UK, invests in third Truepress Jet L350UV press at drupa to keep pace with steady growth…

Heidelberg grows with digital as 1000th Versafire sold
Heidelberg has sold its 1000th Versafire digital printing system worldwide (formerly named Linoprint prior to drupa)…

Ricoh SA has chosen to focus on the Western Cape
Ricoh SA Western Cape assembles top industry teams for services-led operations in document imaging and production print…

Mimaki hat-trick at European Digital Press Awards
Accolades for Mimaki UJV55-320, Mimaki UJF-7151 plus and Mimaki TX300P-1800 at the EDP Awards presented at drupa 2016…

Agfa Graphics Jeti Mira recognised in EDP Awards
European Digital Press Association rewards Agfa Jeti Mira as ‘Best wide-format flatbed printer up to 250 sq/m hour’…

SPGPrints PIKE digital textile printer wins EDP Award
SPGPrints’s PIKE digital textile printer has won the European Digital Press Award for ‘Best Industrial Textile Solution’…

Canon South Africa makes moves to become carbon neutral
Canon SA is steadfast in its commitment to optimise resource efficiency and contribute to environmental sustainability…

EFI and Esko to bring combined workflow solution to market
EFI and Esko announced a LOI at drupa for workflow collaboration in the high-growth packaging segment…

Ricoh partners with EFI Vutek for large-format inkjet
Ricoh partners with EFI Vutek to offer market-leading large-format flatbed printing solutions…

Thu 16 June…   
HP’s largest customer deal in HP Indigo history
Shutterfly signs for 25 HP Indigo 12000 Digital Presses to capture 2016 holiday peak season production demands…

UPM: Students need fluent reading skills
The Finnish Reading Centre to organise 100 literacy workshops for technical studies students with UPM’s support…

EDP Awards with three product wins for HP Inc. at drupa
HP SmartStream Mosaic, HP PrintOS and HP DesignJet T830 were each named the best product in their category…

Exclusive carbon-neutral Eco-Range boxes from Antalis
Antalis Packaging in the UK has launched its Eco-Range of single wall corrugated box products…

LED-UV and perfecting from KBA bound for Glasgow
Two Rapida 106s for J Thomson Colour Printers in a two-press deal signed at drupa: a six colour and a ten-colour…

World’s first Book of One Bookline for NBD Biblion
The world’s first Muller Martini Diamant MC Digital Book of One Bookline goes to NBD Biblion in The Netherlands…

CEWE adds three Versafire CPs from Heidelberg
Europe’s biggest photo service provider CEWE chooses Versafire CP digital printing systems from Heidelberg…

Vale Press unveils B2 expansion with drupa purchase
Huge success following its move into B2 two years ago has led Vale Press back to Heidelberg…

Two iconic newspapers now printed in Turenki, Finland
Hansaprint prints Financial Times and International New York Times on the World’s First Ricoh Pro VC60000…

Crossprint adds perfect binding to support new business
Isle of Wight commercial printer adds Horizon perfect binder and three-side trimmer to expand in-house services…

Fri 17 June…   
Manroland Web: Strong drupa performance with great prospects
The fully networked production for the future: Manroland Web Systems is very satisfied with its showing at drupa 2016…

EFI acquires Optitex and its 3D design technology
EFI acquires emerging and fast-growing Optitex to extend its leadership in the digital transformation of the textile industry…

Konica Minolta wins two cut-sheet EDP Awards
Konica Minolta’s new AccurioJet KM-1 sheetfed B2+ UV inkjet digital press and bizhub PRESS C71hc awarded…

From web to corrugated with Highcon Axis at LxBxH
Beta site LxBxH Verpackung, has gone live with its online customisable corrugated box ordering system…

World’s first LED-UV on high speed web offset press
The Goss M-600 press surpasses expectations with first installation of LED UV drying and VITS Sheeter…

Walsh snaps up Heidelberg’s new high output Stahlfolder
First Irish company to purchase the new Stahlfolder TH 82-P that was launched by Heidelberg at drupa…

CFI Technologies orders second Ricoh Pro VC60000
Galiote Prenant Group has ordered a second line just months after becoming first in France with a Ricoh Pro VC60000…

IME by Estimprim orders KBA Rapida 105 PRO
Eight-colour KBA B1 perfector for French book specialist…

KMS Litho seeks digital expansion with Versafire CV
KMS Litho undertook extensive research into digital options and came down in favour of the Heidelberg Versafire CV…

Micropress orders Primera MC saddle stitcher at drupa
The new Muller Martini Primera MC will boost Micropress UK’s productivity…

Last lead article from previous update…  

Last issue’s lead article…

UPM is changing its corporate structure in Finland
UPM-Kymmene Corporation is proceeding with the plan announced last December, to change its corporate structure in Finland…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Previous…   
Asahi mini-white paper: Water- vs Solvent-washable
Making flexographic printing more sustainable and efficient with water-washable flexo plates as compared to conventional solvent-washable plates…

Online Features May/Jun Chapter 05

Previous…   
Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria from 2 to 4 May 2016…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Preparing for drupa 2020
The weekly Verdigris blog by Laurel Brunner – Fri 17 Jun

Paperlab Update
The weekly Verdigris blog by Laurel Brunner – Fri 10 Jun

Energising
The weekly Verdigris blog by Laurel Brunner – Sun 05 Jun

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa daily to download as PDFs
These jam-packed drupa daily news issues are ready to read now. You can download each one complete as a PDF…

drupa daily issue No 1 on 31 May 2016
Includes drupa President and Koenig & Bauer chief executive Claus Bolza-Schünemann’s Red Sofa chat with Thomas Fasold…

drupa daily issue No 2 on 2 June 2016
Includes Canon EMEA president and chief executive Rokus van Iperen’s talk with Darryl Danielli about the importance of merging cultures…

drupa daily issue No 3 on 3 June 2016
Includes Landa Digital Printing founder and chairman Benny Landam as he tells Darryl Danielli how he has been retired for 50-plus years…

drupa daily issue No 4 on 4 June 2016
Includes Enrique Lores, HP president of Imaging and Printing talking to Darryl Danielli about growth…

drupa daily issue No 5 on 5 June 2016
Includes Olaf Lorenz, GM of Konica Minolta Business Solutions Europe, as he discusses the KM-C with Darryl Danielli…

drupa daily issue No 6 on 6 June 2016
Includes Jean-Pascal Bobst, chief executive of Swiss manufacturer
Bobst talking to Darryl Danielli about the importance of family…

drupa daily issue No 7 on 7 June 2016
Includes Eijiro Hori, president of post-press kit manufacturer Horizon sharing his thoughts on the importance of partnerships with Darryl Danielli…

drupa daily issue No 8 on 8 June 2016
Includes Kodak chief executive Jeff Clarke talking to Darryl Danielli about the business’s evolution and how it’s getting back to its roots…

drupa daily issue No 9 on 9 June 2016
Includes Marabu chief executive York Boeder talking with Thomas Fasold about digitisation in printing and the strengths of screen printing…

drupa 2016 Exhibitors’ show + post-show News
Latest additions can be accessed in our drupa Newsroom.

Fujifilm and Heidelberg target growth potential of the industry
Successful partnership between Fujifilm and Heidelberg confirmed as CEOs agree to target growth potential of the industry…

Manroland: Strong drupa performance with great prospects
The fully networked production for the future: Manroland Web Systems is very satisfied with drupa 2016…

Muller Martini’s drupa leaves a convincing impression
Muller Martini CEO, Bruno Müller, looks back at the company’s successful participation at drupa 2016…

Print makes strong comeback at the ‘Best drupa’ since 2000
Claus Bolza-Schünemann, CEO and president of Koenig & Bauer (KBA) and drupa president 2016, announced a decidedly positive closing verdict…

Kodak demonstrates leadership through innovation at drupa
Kodak generates significant industry buzz at the largest print show on earth with outstanding results at 181% of target…

Decisive impulses for the global print industry at drupa 2016
drupa 2016 was a resounding success with excellent business deals concluded in an outstanding investment climate…

drupa to stick to its proven 4-year cycle
The No. 1 trade fair for print and cross-media solutions to be held in Düsseldorf again from 23 June to 3 July 2020…

Agfa Graphic’s next generation thermal plate system
Always innovating, Agfa Graphics announced its new generation thermal plates solution at drupa 2016…

EFI adds new, scalable blade-based Fiery DFEs
Power the latest generation of ultra high-speed inkjet presses supporting packaging and transactional applications…

EFI launches new, cloud-based Fiery Navigator software
A new cloud-based product that gives digital print service providers insight into their production data…

EFI newest Midmarket Print Suite European debut at drupa
The updated Productivity Suite, with EFI Pace as the core MIS and a rich collection of print specific components, delivers certified, end-to-end business and production workflows…

EFI’s advanced portfolio showcased in Hall 9 at drupa
Fueling Customer Success: EFI’s Breakthrough New Digital Print Platforms at drupa spark New ‘Imaging of Things’ opportunities for Print Providers…

EFI’s Groundbreaking LED inkjet single-pass platform for corrugated
EFI launches revolutionary single-pass inkjet press for high-speed corrugated board production…

Heidelberg’s ‘Simply Smart’ motto for drupa 2016
drupa 2016: Heidelberg continues growth course – new market opportunities in the digital age…

Heidelberg Cloud forms the basis for future-oriented services
Smart Collaboration: Heidelberg Cloud, Heidelberg Assistant, and Heidelberg eShop are setting new standards in customer/supplier relationships…

Heidelberg’s Primefire 106: World premiere for industrial inkjet
drupa 2016: With the Primefire 106 Heidelberg presented a world premiere for industrial inkjet printing in 700 x 1000 format…

HP unleashes industry-leading digital printing portfolio
At drupa, HP reimagines possibilities of printing with new Pagewide, Indigo, HP JetFusion 3D printing solutions and more…

NXP Europe invests in new DM-Liner from Leonhard Kurz
British digital printing company NXP Europe is first worldwide to invest in B2 format Digital Metal technology from Leonhard Kurz…

Push to Stop – Heidelberg makes autonomous printing a reality
The new generation Speedmaster ushered in a paradigm shift in industrial print production with its new ‘Push to Stop’ operating philosophy…

World premiere of the new drupa-generation Speedmaster XL 106
Peak performance redefined: drupa-generation Speedmaster XL 106 revolutionises industrial print production…

drupa ante portas Blogs 2016
The tenth and final article in this series from Andreas Weber in Mainz, Germany…

Previous…   
drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

drupa 2016 News from Exhibitors (now in alphabetical order)
Latest additions can now be accessed in our drupa Newsroom.

Asahi: Gearing Up for drupa 2016
At Asahi Photoproducts, we are busy getting ready for drupa. We hope we will see you there; we’ll be located in Hall 11, stand A60, at the show, and we have some great technologies to share!…

Fujifilm ‘5D Printing Strategy’ at drupa 2016
Fujifilm to unveil its 5D Printing Strategy at drupa 2016 in partnership with EPAC Technologies…

Agfa to demo new Arkitex Production at drupa
Agfa Graphics announces latest Arkitex Production newspaper prepress workflow to be demonstrated at drupa in Hall 8a…

post-drupa 2016 News from Messe Düsseldorf

Decisive impulses for the global print industry at drupa
drupa 2016 was a resounding success with excellent business deals concluded in an outstanding investment climate…

drupa to stick to its proven 4-year cycle
The No. 1 trade fair for print and cross-media solutions to be held in Düsseldorf again from 23 June to 3 July 2020…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

The Graphic Repro On-line Website is supported and sponsored by: 

Antalis South Africa, Canon SA, Screen Europe,  Drupa 2016,  Esko,  FESPA.  Heidelberger Druckmaschinen AG,  HP Graphic So lutions, Kemtek Imaging Systems,  Krause-Biagosch,  Leonhard Kurz Stiftung,   Manroland Web Systems GmbH, Muller Martini AG,  Ricoh Europe,  Sappi LimitedThunderbolt Solutions, and UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.


BEST WAY TO UNDERSTAND #drupa2016:

Click to get access to our unique Value Storify to get all relevant facts and comments in a few minutes.

 

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Graphic Repro On-line News Review to Friday 27 May 2016

Welcome to another roundup of 38 news highlights for the past week together with another 24 new articles pre-drupa articles from Exhibitors, bringing the total so far to around 238; plus a further 61 from Messe Dusseldorf, along with 10 Expert Articles from ten of the world’s leading graphic arts-related editors and journalists, and ten drupa ante portas Blogs from Andreas Weber in Mainz.

I wasn’t going to send another e-News before drupa, which opens its doors next Tuesday, with now less than four days to go to the world’s biggest event this year, but so many really excellent news articles and important announcements came in, I just had to. Hence my reason for sending it today, as I shall already be in drupacity Düsseldorf on Monday, preparing for the pre-show press conferences. As one of drupa’s Media Partners for this year’s event, we will obviously try to bring you as much post-show news as possible – but only after the show finishes.

Key news leaders this week include KBA on Monday, as it announced plans to takeover die-cutter manufacturer Iberica AG S.A. in Barcelona. Spain. A second article from KBA announced its surprise partnership with Xerox, which will see a first-of-Its-kind 1060mm sheetfed press – that’s digital – using Impika inkjet on a Rapida platform, debuted at drupa next week.

On Tuesday Leonhard Kurz led with its plans to add a transfer unit with inkjet technology to its product line for digital print finishing; the DM Liner UV, and to be debuted at drupa in three Halls. On Wednesday we had Heidelberg and Masterwork announce the new Masterwork postpress products for packaging and commercial printers to be launched at drupa 2016 in Hall 1.

Thursday saw Manroland Web Systems lead, as it prepares to welcome customers and other visitors to its stand in Hall 14. While on Friday (today) UPM-Kymmene Corporation announced that it is proceeding with its plan announced last December, to change its corporate structure in Finland; but there’s lots more if you check them out carefully as you scroll down.

Some magnificent sales and installations this week included KBA on Thursday, as B&K Offsetdruck in Germany orders a further Compacta C16 16pp commercial web press; while Precision Printing in the UK has upgraded its Horizon StitchLiner to a new 5500 system. On Friday, German web-to-print giant, PosterXXL became the first in Europe to invest in two Jet Press 720S B2 digital inkjet presses from Fujifilm; while Garvey Group West in the United States has added its third Rapida 205 large-format six-colour press at its Los Angeles facility. Packaging printer Cartotecnica Jesina in Ancona Province in Italy, has added its second six-colour large-format Roland 900 from Manroland Sheetfed; while TRESU has received an order from WestRock in the US for an eight-colour hybrid Flexo Innovator press to be installed later this year.

Please check out the rest carefully as there really are some good articles and announcements this week, including my choice of tailender (Tuesday), which goes to the House of Besserat de Bellefon, which has chosen Sappi’s ultra-bright white Algro Design carton board to showcase its iconic Champagne.

That’s all until next time, which will definitely be after drupa when things will eventually get back to normal again. I hope you find more of interest among the links below.
With my best regards, 
Mike Hilton 

 

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site.



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 23 May…   
KBA plans takeover of die-cutter manufacturer Iberica
Portfolio expansion in growth market packaging with the takeover of Iberica AG S.A. in Barcelona. Spain…

KBA Rapida platform integrated with Xerox Impika inkjet
KBA and Xerox partnership to target folding carton market with first-of-Its-kind 1060mm sheetfed press – that’s digital…

Heidelberg announces successful collaboration with PTC
Heidelberg invests in PTC cloud-based service solutions to take its digitisation to the next level…

drupa ante portas: Focus Packaging – Selling is everything!
More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. By Andreas Weber…

Enfocus at drupa: Disruptive solutions that ensure success
At drupa 2016, Enfocus will showcase solutions that transform how business gets done, to ensure success for users globally…

Drupa collaboration between Duplo International and HP
Duplo International will be present on the HP stand at drupa in Hall 17, showcasing connectivity between print and finishing…

Taopix announces HP PrintOS collaboration
UK software developer Taopix has announced its commitment to the HP PrintOS cloud-based operating system…

Tue 24 May…   
Kurz: New DM-Liner UV Inkjet for digital metallisation
Leonhard Kurz adds a transfer unit with inkjet technology to its product line for digital print finishing; to be debuted at drupa in 3 Halls…

EFI to provide Fiery DFEs for Riso inkjet printers
EFI and Riso Kagaku partner to bring Fiery digital front ends to Riso ComColor inkjet technology printers…

drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

KBA-Metronic and DataLase in strategic partnership
KBA-Metronic and DataLase partnership aims to further the development of high-speed inline digital printing solutions…

Esko at the core of a broad packaging print ecosystem
Collaboration with packaging print ecosystem partners and engagement in numerous drupa 2016 events underlines Esko as a preferred supplier in packaging, label, signage and display production…

Heidelberg’s new generation Stahlfolder TH/KH 82-P at drupa
New users of the new Stahlfolder TH 82-P folding machine report higher productivity and better process planning…

Agfa Anapurna i air-cooled LED UV to debut at drupa
Anapurna i-series LED wide-format inkjet printers from Agfa Graphics to be launched at drupa 2016 in Hall 8a..

A toast to Sappi’s ultra-bright white Algro Design
House of Besserat de Bellefon has chosen Sappi’s carton board to showcase its iconic Champagne…

Wed 25 May…   
Heidelberg and Masterwork postpress at drupa
Heidelberg and Masterwork showcasing new postpress products for packaging and commercial printers at drupa 2016…

Thinking at the leading edge with FINAT
Strategic insights characterise FINAT 2016 European Label Forum taking place in Amsterdam, 16 – 18 June…

Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria…

Agfa launches version 10 of the Apogee print hub
The latest version of this workflow software brings extra features, quality improvements and performance enhancements…

QuarkXPress 2016 Offers Built-in HTML5 Publishing
Designers Just a Click Away from Creating and Delivering Interactive, App-like Web Experiences…

HP adds Chromatic Red Ink to new DesignJet Z-series
Extended colour gamut makes an impact for high-impact PostScript printers for graphics and technical applications…

Ink Zone Control: Retrofit upgrade that quickly pays off
With Muller Martini’s ink zone control system, corrections are transferred to the substrate in a split second…

Thu 26 May…   
Innovations and highlights: Manroland Web Systems at drupa
From 31 May to 10 June Manroland Web Systems welcomes customers and other visitors to drupa 2016 to its stand in Hall 14…

Ghent Workgroup releases new PDF Processing Steps spec
Standardised way to identify production processing information enables increased interoperability and automation…

Further KBA C16 for B&K Offsetdruck in Ottersweier
Continuation of a successful partnership as B&K orders a further 16pp commercial web press from KBA-Digital & Web Solutions…

Agfa Graphics announces new Avalon platesetters at drupa
The new Avalon N8-90 model for the 8-up or B1 market comes in three different speed options; plus an entry-level B8 version…

MadeToPrint for QuarkXPress 2016 available immediately
Axaio export Xtension MadeToPrint for XPress 2016, for an even faster and more reliable output workflow…

Going digital inkjet with Tolerans and stitching in-line
In order to fulfil current needs, Tolerans has taken in-line stitching into digital inkjet presses with the Manroland Web FoldLine…

Flint Group is first ink licensee of Variprint
Flint Group to become first licensee of ground-breaking DataLase Variprint Inline Digital Printing technology…

Precision Printing chooses Horizon StitchLiner 5500
Integration with Precision’s One-Flow will ensure automated data transfer resulting in a streamlined throughput for web to print…

Fri 27 May…   
UPM is changing its corporate structure in Finland
UPM-Kymmene Corporation is proceeding with the plan announced last December, to change its corporate structure in Finland…

Marabu Inks to sell the Inca SpyderXi in Germany
Inca Digital appoints Marabu to distribute SpyderXi dual flatbed / roll-to- roll printer into industrial markets in combination with its inks…

Heidelberg Performance Services boost productivity over 40%
Heidelberg continues to enhance its SystemService portfolio with services that improve production processes…

Customised inkjet solutions: Siegwerk goes into digital inks
The global printing ink manufacturer is set to offer inkjet inks for labels, and later for packaging applications…

PosterXXL invests in two B2 Jet Press 720S presses
German web-to-print giant first in Europe to invest in two Jet Press 720S B2 digital inkjet presses from Fujifilm…

Third KBA Rapida 205 for Garvey Group West
A triple play with the first in North America to operate three of the world’s largest sheetfed offset presses…

Cartotecnica Jesina adds six-colour Roland 900 6B1
Shorter makereadies give Cartotecnica Jesina an edge with Simultaneous Plate Loading (SPL) technology a key factor…

TRESU eight-colour hybrid Flexo Innovator for WestRock
TRESU announces the sale of Flexo Innovator hybrid printing line to WestRock of Norcross, Georgia…

Last lead articles from previous update…  

Last issue’s leads…
Koenig & Bauer AG’s 91st AGM held in Würzburg
Shareholders satisfied with company’s development following the positive results achieved through the Fit@All programme…

Rhein-Zeitung to receive further compact KBA web press
Commitment to the printed newspaper: Mittelrhein-Verlag in Koblenz orders an additional 6/2 KBA Commander CT web press…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

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Asahi mini-white paper: Water- vs Solvent-washable
Making flexographic printing more sustainable and efficient with water-washable flexo plates as compared to conventional solvent-washable plates…

Online Features May/Jun Chapter 05

Canon SA a sponsor for South African Disabled Golf Open
Canon SA was proudly part of the 2016 Nedbank South African SA Disabled Golf Open at Zwartkop Country Club in Pretoria from 2 to 4 May 2016…

Previous…   
Eversfrank and Xeikon explore new avenues in customer communications
Emphasis on one-to-one marketing with customised, long run printed communications: Xeikon plays a key role in the successful concept…

Micro Lynx adds Scodix Foil Station to its workflow
Micro Lynx in Rennes, France democratises high-end finishing with its latest Scodix Foil investment…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Previous…   
Climate scientists and carbon accountants
The weekly Verdigris blog by Laurel Brunner – Fri 20 May

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa ante portas Blogs 2016

The tenth and final article in this series from Andreas Weber in Mainz, Germany prior to drupa…

drupa ante portas: Big Data Up Close
Digital technologies impact the entire cosmos of print media and complete workflow, too. By Andreas Weber, Mainz/Germany…

Previous…   
Focus Packaging: Selling is everything!
drupa ante portas: More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. By Andreas Weber, Mainz/German…

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our drupa Newsroom.

Enfocus and Esko bring power of preflight to packaging industry
Companies are the first to use new industry standard to improve the packaging production process: They can both be found in Hall 8b at drupa…

Agfa set for dialogue at drupa’s touchpoint packaging
Agfa set to impress with smart advanced packaging security technologies at drupa’s Touchpoint Packaging in Hall 12…

Flint Group launches VIVO Colour Solutions at drupa
Flint Group is set to revolutionise print colour management with VIVO Colour Solutions, launched to the global market at drupa 2016…

Manroland Web Systems’ Innovations and Highlights at drupa
From 31 May to 10 June, Manroland Web Systems welcomes customers, media representatives and other visitors to drupa 2016 and its stand in Hall 14…

CHILI publish ups the heat at drupa 2016
Attendees will find solutions powered by CHILI publish being demonstrated throughout the show in eight different locations in six Halls…

CP Bourg world premiere with Canon and Polar-Mohr
CP Bourg to demonstrate for the first time ever its in-line perfect binding solution integrated with a Canon digital printing system and Mohr trimmer at drupa 2016…

ColorGATE 10 is just everywhere at drupa
More flexibility and performance with Version 10 on the ColorGATE stand in Hall 6, also in Halls 3, 5, 8a, 8b, 9 and 17…

Heidelberg and Masterwork postpress at drupa
Heidelberg and Masterwork showcasing new postpress products for packaging and commercial printers at drupa…

Kurz: Adds new DM-Liner UV Inkjet for digital metallisation
Leonhard Kurz adds a transfer unit with inkjet technology to its product line for digital print finishing…

HP adds Chromatic Red Ink to new DesignJet Z-series printers
Extended colour gamut of high-impact PostScript graphics printers makes an impact for graphics and technical applications…

Enfocus PitStop 13 update 2 expands preflight possibilities
The latest release of PitStop includes customer-driven features that expand the preflight possibilities to detect and correct errors in the most complex PDFs…

Epson debut for DJet 10000 imposed print system at drupa
Integrates two new Epson SC-P10000 aqueous printers for high-quality, double-sided B1 proofing, display graphics, brochures and bespoke photobook applications…

Heidelberg’s new generation Stahlfolder TH/KH 82-P at drupa
New users of the new Stahlfolder TH 82-P folding machine report higher productivity and better process planning…

Agfa Graphics announces new Avalon platesetters at drupa
The new Avalon N8-90 model for the 8-up or B1 market comes in three different speed options; plus an entry-level B8 version…

Esko solutions at the core of a broad packaging print ecosystem
Collaboration with packaging print ecosystem partners and engagement in several drupa events ensures Esko is a preferred supplier in packaging, label, signage and display production…

Domino to debut N610i 7-colour inkjet digital label press
Make your labels Stand Out from the crowd with Domino Digital Printing Solutions at drupa 2016 in Hall 5…

KBA Rapida platform integrated with Xerox Impika inkjet technology
KBA and Xerox partnership to target folding carton market with first-of-Its-kind 1060mm sheetfed press – that’s digital…

Agfa Graphics launches version 10 of the Apogee print hub
The latest version of this workflow software brings extra features, quality improvements and performance enhancements…

Esko increases cutting table output by up to 80 per cent
Breakthrough automation equipment brings productivity to a completely new level by eliminating idle time and reducing human interaction, to be shown at drupa…

Duplo International and HP collaborate at drupa
Duplo International will be on the HP stand at drupa 2016 in Hall 17, showcasing connectivity between print and finishing devices…

Taopix announces HP PrintOS collaboration
UK software developer Taopix has announced its commitment to the HP PrintOS cloud-based operating system…

Lake Image Systems powered solutions at drupa
Lake Image Systems will be in Hall 11 with 4 zones on its stand, with additional representation on partner stands in Halls 5, 8a, 14 and 16…

Agfa Anapurna i air-cooled LED UV to debut at drupa
Anapurna i-series LED wide-format inkjet printers from Agfa Graphics to be launched at drupa 2016 in Hall 8a..

Enfocus at drupa: Disruptive solutions that ensure success
At drupa 2016, Enfocus will showcase solutions that transform how business gets done, to ensure success for Enfocus users around the globe…

Previous…   
Heidelberg’s Service portfolio at drupa 2016
Smart Services: Both in its entirety and in combination, Heidelberg’s portfolio of ‘Technical Services’ and ‘Performance Services’ is unique in the industry…

Gandy Digital large-format inkjet live at drupa
Gandy Digital to provide first live demonstrations of its latest high resolution five-metre UV roll-to-roll Fascin8tor printer at drupa… 

drupa innovation park 2016:
Smart Business Models in Focus: As around 130 exhibitors will be presenting their innovations in six theme parks…

European football programme will be produced at the show
Screen showing personalised publication printing with on-stand demonstrations at drupa 2016…

Global Graphics to unveil Inkjet ‘Fundamentals’ at drupa
A new software and engineering services package for inkjet press manufacturers that will help them get to market quicker…

Muller Martini at drupa: The Future Is Now
Using nine fully connected systems, Muller Martini will showcase the key topic of Finishing 4.0 live at its stand in Hall 2…

Kurz: Allrounders and specialists for any case
Leonhard Kurz to present its latest stamping foil developments at drupa in Hall 3, at the dip in Hall 7, and for packaging in Hall 12…

Kodak: Inkjet Book Printing at drupa 2016
Kodak to usher in next adopters of inkjet for book printing at drupa 2016, at the Kodak Quarter in Hall 5..

X-Rite announces InkFormulation Software Version 6.3
Provides a more robust ink formulation data exchange across the workflow, faster run-up to colour on press; to be demonstrated at drupa…

Industry first: Eagle Systems Cold Foil on uncoated paper
Sheetfed Cold Foiling is an industry first due to the complex characteristics of uncoated stocks, and made possible by the sophistication of Eagle’s system…

Meet the OE-A and the Printed Electronics Industry at drupa
Attend OE-A’s sessions on printed electronics and visit its stand in the dip in Hall 7 and seminars in the drupa cube…

Hybrid invites visitors to run live jobs at drupa 2016
Hybrid Software to prove the complete confidence it has in its products by inviting drupa visitors to bring live production jobs to its stand to be run on its software…

DuPont to launch Cyrel FAST 2000TD
DuPont Advanced Printing introduces next generation plate processor Cyrel FAST 2000TD offering improved plate quality and machine performance…

Techkon’s new products on show in Hall 9
Techkon continues its success with the SpectroDens and SpectroDrive devices, with new generation models set to debut at drupa…

Leibinger: Double monitoring during numbering at drupa
Paul Leibinger to feature numbering machines, camera verification systems and industrial inkjet printers at drupa in Hall 3…

X-Rite announces IntelliTrax2 in drupa lineup
Automated Color Management provides printers and converters with M1 measurement support for optically brightened substrates…

UPM Digi papers, there’s always a perfect match
Whether it’s books, photo books, covers or mailings using toner or inkjet printing, UPM’s product portfolio has the perfect solution…

Agfa Eversify complements print publishing strategy
Agfa Graphics’ Eversify mobile publishing solution demos can be scheduled in advance at stand B62, in Hall 8a…

GMG: Consistent colours for packaging professionals
At drupa, the software company is emphasising what really counts: reliable partners and real know-how – even faster…

Domino: A new B2 digital sheetfed printing solution
Domino partners with Gremser to launch new B2 sheetfed inkjet digital printing solution at drupa 2016 in Hall 5…

Caldera celebrates its quarter-century at drupa
No half-measures for Caldera at drupa 2016 in Hall 6, stand C23,
with partnerships and previews…

DuPont Advanced Printing announces new Artistri inks
New DuPont Artistri inks feature improved performance to meet growing needs of the textile industry…

Flint Group Flexographic Products showcases at drupa
Visitors can catch up on comprehensive product and new service offerings and solutions in Hall 08b, stand D/12…

System Brunner Colour Control at drupa 2016
System Brunner, the No.1 in colour control technology, will show its new or enhanced system solutions on its own stand in Hall 16…

Packaging without a Barcode – See it at drupa!
The European Article Number (EAN) symbol has served the packaging industry well since 1977 when it was first used commercially. But times have changed…

Delphax elan 500 adopts BDT’s Deep Pile Feeder
The BDT TPF-550 Feeder extends media range and improves of the Delphax elan 500 digital colour printer, to be demonstrated at drupa in Hall 5…

Trelleborg announces major launches at drupa 2016
Trelleborg’s printing solutions operation will use drupa 2016 to launch several offset blankets and digital products…

Onyx Graphics at drupa in Hall 5, Hall 8a and Hall 17
Onyx Graphics showcasing the power of its large-format workflow software in premier partner stands at drupa…

drupa 2016 Expert Article Series and more
Can be found in our Drupa Newsroom via the Index on the Home Page.

Final article in the series…   
Digital versus traditional packaging print
Touch the future. Drupa Expert Article No 8 by Michael Seidl, publisher and editor-in-chief of various specialist publications in Central and Eastern Europe including Print & Publishing, Packaging and Visual Communication….

drupa 2016 News from Messe Düsseldorf

Previous…   
drupa innovation park 2016:
Smart Business Models in Focus: Around 130 exhibitors will be presenting their innovations in six theme parks…

drupa innovation park 2016:
Smarte Geschäftsmodelle stehen im Fokus: Rund 130 Aussteller präsentieren im drupa innovation park in sechs Themenparks…

Düsseldorf becomes drupacity:
Numerous Activities Bring drupa Highlights to the City…

Düsseldorf wird zur drupacity:
Zahlreiche Aktionen bringen die drupa-Highlights in die Stadt…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

Previous…   
Seek new horizons in print at FESPA Mexico 2016
Event to be the largest dedicated Mexico show to date for digital and screen wide-format, garments decoration and signage…

The Graphic Repro On-line Website is supported and sponsored by: 

Antalis South Africa, Canon SA, Screen Europe,  Drupa 2016,  Esko,  FESPA.  He idelberger Druckmaschinen AG,  HP Graphic Solutions, Kemtek Imaging Systems,  Krause-Biagosch,  Leonhard Kurz Stiftung,    Manroland Web Systems GmbH, Muller Martini AG,  Ricoh Europe,  Sappi LimitedThunderbolt Solutio ns, and UPM-Kymmene.

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GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mailgraphicrepro.za@gmail.com

ValuePublishing Canon Stories.001.jpeg

Im Rahmen unsere Reihe von Fachberichten geht es nun um das höchst relevante Thema „Marketingexperten setzen auf individualisierte Druckprodukte gegen den digitalen Lärm“. Siehe auch den Beitrag von Mathieu Peeters „drupa ante portas: Werthaltige Tipps für Erfolg mit professionellem Digitaldruck“.

Expertenbeitrag von Marc Schnierer,  B2B Marketing Manager bei Canon Deutschland

Kernaussage: „Das Interesse an Druckprodukten wird durch Entwicklungen wie die Datenanalyse gefördert, mit der Folge, dass die Effektivität von gedruckter Kommunikation nicht länger schwer zu bemessen ist.“

Verbraucher – mit anderen Worten wir alle – leben in einem Zeitalter der Individualität. Wir haben die Erwartung, immer mehr Aspekte unseres Lebens gestalten zu können. Wir entscheiden, was wir konsumieren und vor allem wann und wo wir es tun. Damit uns die Unternehmen, mit denen wir zu tun haben, dabei unterstützen können, sind wir bereit, einen zunehmenden Teil unser persönlichen Daten an sie weiterzugeben. In der Folge erreichen uns immer mehr personalisierte Werbebotschaften über eine zunehmende Zahl von Kanälen – E-Mails, Direktmailings, Apps, soziale Medien, personalisierte Webseiten und zuletzt iBeacons in den Geschäften, die uns (über unsere Smartphones) mit Anzeigen und Angeboten „exklusiv für uns“ ansprechen.

Auf der Anbieterseite werden geradezu frenetisch Multi-Channel-Marketing-Aktivitäten entwickelt. Einige Fakten resp. Erkenntnisse: 

  1. Eine Canon Studie ergab, dass 58 Prozent der befragten Unternehmen nachhaltig in Multi-Channel-Kampagnen investieren und dabei in der Regel drei bis vier Kanäle nutzen. Seitdem hat der Zug der Multi-Channel-Personalisierung an Fahrt aufgenommen.
  2. Adobe hat kürzlich über 1.000 Marketingverantwortliche dazu befragt, welche Faktoren für ihren Erfolg am wichtigsten sind. „Die Fähigkeit, kanalübergreifend besser arbeiten zu können“ wurde mit Abstand an erster Stelle genannt. Auch stärken Unternehmen ihren Marketingabteilungen finanziell den Rücken. (Quelle: Digital Roadblock: Marketers struggle to reinvent themselves).
  3. Eine von Gartner Group durchgeführte Befragung von Marketingverantwortlichen ergab, dass diese für 2015 mit einem durchschnittlichen Wachstum der Marketingbudgets von 10,2 Prozent rechneten. (Quelle: Digital Marketing Spending Report, Gartner)

 

iPrint Lidia.png

Illustration: Lidia Lukianova

 

Es ist jedoch wichtig, intensive Aktivitäten nicht mit Effektivität zu verwechseln. Die Art, wie Unternehmen die Datenmengen nutzen, die sie über ihre Kunden besitzen, hat eine Kehrseite – sie machen so viel „digitalen Lärm“, dass es dem Zielpublikum schwer fällt, die Botschaft deutlich zu hören. Diese Datenflut ist für beide Seiten eine schlechte Nachricht. Einerseits ist es für Unternehmen schwierig herauszufinden, welche Daten am wertvollsten sind und wie sie sich nutzen lassen; andererseits fühlen sich die Konsumenten von der enormen Menge an Informationen überwältigt, von denen sie viele als aufdringlich betrachten. In den vergangenen Monaten erhielten Online-Umfragen eine besonders schlechte Presse; es scheint unmöglich geworden zu sein, mit Firmen in Kontakt zu treten, ohne gefragt zu werden „Wie war es für Sie?”. Es ist keine Überraschung, dass digital versierte Verbraucher verstärkt Spamfilter und Ad-Blocker einsetzen, um den Lärmpegel zu verringern. 

Für Marketingverantwortliche, die höhere Budgets fordern und für ihre Finanzchefs, die diese abzeichnen, ist dies ein Grund zur Besorgnis. Wie können sie sicher sein, dass das Geld dort ausgegeben wird, wo es den größten Nutzen erzielt? Die Antwort liegt darin, zu verstehen, wie sich mehrere Kanäle auf die richtige Weise einsetzen lassen:

  • Es geht nicht darum, die gleiche undifferenzierte Botschaft über mehrere Kanäle zu verkünden – diese Art der Personalisierung grenzt an Belästigung.
  • Es geht darum, die Kanäle auf eine integrierte und intelligente Weise zu nutzen, so dass jeder in einer anderen, kumulativen Weise zur sogenannten „Customer Journey“ beiträgt – dem Weg, auf dem zunächst die Aufmerksamkeit des Kunden für ein Produkt oder eine Dienstleistung geweckt wird und der zur Kaufentscheidung führt.

Während die erste Vorgehensweise einen Multi-Channel-Ansatz umfasst, so handelt es sich bei der letzteren um einen Cross-Media-Ansatz – zwei Begriffe, die oft synonym verwendet werden, die sich jedoch tatsächlich fundamental unterscheiden.

Die Herausforderung, sich gegenüber dem „digitalen Lärm“ durchzusetzen, der durch die Vielzahl der digitalen Kanäle erzeugt wird, bleibt natürlich bestehen. Daher wenden sich Marketingverantwortliche zunehmend Druckprodukten zu, um mit deren Dauerhaftigkeit, haptischer Präsenz und hochqualitativen Anmutung eine Kampagne aus der Masse herausragen zu lassen. Dank der Fähigkeit des Digitaldrucks, variable Daten und zielgruppenspezifische Inhalte in „Auflage 1“ zu fertigen, lassen sich Printmedien dazu einsetzen, aufmerksamkeitsstarke, kreativ gestaltete Dokumente zu produzieren und dabei mit dem Einsatz ungewöhnlicher Substrate, Formate und visueller Effekte die Aufmerksamkeit der Leser zu gewinnen.

 

Value Key Visual Gutenberg Illu Lidia Colored.001

Illustration: Lidia Lukianova

 

FAZIT: Es wird oft behauptet, dass die Nutzung von Kundendaten durch Unternehmen zu einer grundlegenden Veränderung in der Druckindustrie geführt hat. Das stimmt, aber es gibt ein genauso überzeugendes Argument dafür, dass Druckprodukte durch eine effektivere Gestaltung ebenfalls zu einer Veränderung der Daten führen. Das Interesse an Druckprodukten wird durch Entwicklungen, wie die Datenanalyse gefördert, mit der Folge, dass die Effektivität von gedruckter Kommunikation nicht länger schwer zu bemessen ist.

Durch die Erhebung von Kundendaten in Echtzeit und das Tracking des Kundenverhaltens können Marketingverantwortliche Daten und spezielle Kundenanforderungen analysieren, die Effektivität der Kommunikation verbessern und präzisere Datenbanken einrichten, was zu wertvolleren Kundenbeziehungen führt. Zugleich werden die Interaktionen der Kunden plattformübergreifend von automatisierter Marketing-Plattformen verfolgt und analysiert, um fortlaufend die Effektivität der Kommunikation zu messen, stärker zielgerichtete und relevantere Kommunikationsmaßnahmen zu entwickeln und – was besonders wichtig ist – den ROI zu messen und damit letztlich Marketing- und Finanzverantwortliche etwas ruhiger schlafen zu lassen.

 

#UnleashPrint @drupa2016

Wer Marc Schnierer und/oder andere Print-Fachleute auf der drupa 2016 persönlich treffen will, kann sich hier über Canon zur Messe anmelden.

 

Bildschirmfoto 2016-05-22 um 08.47.00

 

ValuePublishing Big Data Visuals.001

Digital technologies impact the entire cosmos of print media and complete workflow, too.

By Andreas Weber

 

Note: The latest market trend analysis by Andreas Weber is the extended version of an article which will be published by the leading technology newspaper VDI-nachrichten. VDI-nachrichten addresses a premium reader target group of more than 310,000 technical and innovation experts in German industry.  — See as well market trend analysis “Focus Packaging”.

 

The internet is the enemy of print. That had long been the perception in the print media branch. A blind eye was turned to the fact that technologically for decades, digital high-performance networks and data transfer have been indispensable for print technology development. 

This occurs on various levels, whereby online, a system architecture is freely available that automatically generates print data and transfers it by internet to selected service providers / printing systems. The simplest form is prints of any data via smartphone or tablet. The first were Apple with AirPrint and Google with CloudPrint; print system manufacturers such as Canon and HP followed with proprietary e-print solutions. On the other hand, data from Wiki platforms such as PediaPress technologies, are transformed into books based on Wikipedia articles selected by the user online. Furthermore, social media users can transform their chronicles on Twitter, Instagram or Facebook into publications at the push of a button to automatically create, for instance, printed posters of Facebook/Instagram friends, canvas prints or diary chronicles in book form from Twitter and Facebook (see mySocialBook, Twenty20 or boomf with the printing of Instagram photos on edible marshmallows).

 

A few samples how Social Media became already the source for new print applications (driven by innovative suppliers).

 

These services are used for promotional purposes by both consumers and companies who include such projects in their digital marketing concepts. For pure business applications, marketing and IT data are automatically merged without media disruption to create cross-media customer campaigns that couple a company offer such as an insurance contract extension with feedback from tens of thousands customers, which is then exported to the company’s IT and CRM systems for keeping customer profiles up-to-date and even documenting individual transactions. All documents are then available in both digital and printed form. The customer chooses which form he prefers.

Background
The internet protocol TCP/IP got its breakthrough by enabling large amounts of data to be transferred quickly and reliably, especially for publishing and print applications. The user interface/mouse and particularly PostScript as a page description language revolutionised the generation of print data and print media production already in the 1980s. The sheer unlimited and ubiquitously available storage options through the internet for large amounts of data stemming from all areas of life and industry gave rise to the big data “phenomenon” — with the lure of evaluating unstructured or semi-structured data in relational databases for analyses of any type. 

 

digitalisation_gestion_conges nereo

Digitalisation sets the pace

Two aspects were the logical result for the print media branch: 

  • first, all production workflow has to be “digitally” optimised;
  • and secondly, much more data is easily available through the internet that can be printed without media disruption.

The Internet becomes tool and marketplace in one. Accordingly, the online printing sector has grown dynamically: new specialised firms led by CIMPRESS/Vistaprint, Flyeralarm, Onlineprinters/diedruckerei.de or United Printers have accounted since 2009 in Germany alone for a trebling of volume that will most likely surpass the 3+ billion Euro mark in 2016. Popular applications/products are photo books, posters, flyers/mailings, brochures and more.

Key to success for online printing are the principles that characterise the 2016 motto “Touch the future” of drupa, the world’s leading print trade fair: automation, flexibilisation, digitalisation form the basis of “Print 4.0” — a new term borrowed from “Industry 4.0”, the highly commended industry standard from the Hannover Messe 2016. The rudiments of “4.0” have already been established in the printing branch for more than 10 years. The basis: JDF. The digital “Job Definition Format” allows made-to-order production to be taken care of automatically. Added to that is the complete cross-linking of production workflow and production machines including online remote services.

 

Heideldruck Press event 2 18022016.001

 

The print technology manufacturers have readied themselves for that. Heidelberger Druckmaschinen has developed a new digital strategy integrating all print technologies and is going one step further at drupa 2016: The “Heidelberg Cloud” moves into focus with its smart print-shop concept. That is a new, extended approach that cross-links fully automated production with business aspects for the transparent and efficient operation of a printing business — incl. engagement with the customers/print buyers who are informed of the status of their orders online or per mobile. Even the automatic ordering of consumables and printing paper is integrated. In the digital printing sector, HP is doing likewise with its “PrintOS” platform that is to be launched at the end of May 2016 and cross-links the proprietary HP systems/technologies used by its customers.

 

Background:

HP PrintOS wants to enable the processing as simply as possible of any number of print orders from order acceptance to mailing, to work efficiently with partners and colleagues and exploit new growth potential. On a cloud-based, and according to HP open and absolutely secure platform, users have access at any time – no matter where they happen to be. However, PrintOS can only be used by those who have HP printing solutions (HP Indigo digital presses, HP PageWide web presses, HP Scitex presses and HP Latex printers). https://youtu.be/Rd2x2hRnikE

 

Internet as tool and marketplace in one

The internet, including the online and mobile worlds, is thus becoming an integral part of any type of print media production. Even imaging specialist Canon, the only exhibitor that can cover all drupa highlight themes, backs digital cross-linked transformation and synchronisation of all production, communication and business processes. The social media-conforming Canon motto #UnleashPrint particularly substantiates the drupa 2016 aspiration.

From 3D applications to printing products “cross-linked” through augmented reality, application scenarios that pool all of Canon’s expertise will be shown at drupa 2016. The driver in the “background” is Canon’s solutions skill for accelerating digital transformation through customised software and the merging of proprietary and third-party (such as Microsoft, Oracle, etc.) solutions. Canon gave a taste of what was to come at its future show “Canon Expo” in October 2015 in Paris: It was demonstrated live and explained in presentations how a (fictive) brand of mountain bikes can be staged in media and communications right from the start, from the photo shoot to marketing materials up to e-commerce with a web shop. Everything cast from the same mould, everything seamlessly interwoven. And this, too, at the point-of-sales, for example, where the quality of digitally printed packaging is determining the way forward. Equally impressive was the “creative” zone which showed what a consumer experience is like when everything that one imagines can become reality: From the perception of the world “out there” to one’s own home — everything is supported by Canon in multimedia, by image/photo, video, printed photo book, iPad app, etc.

 

The Art of Print – Rembrandts revival!

Causing a sensation worldwide recently was “The Next Rembrandt” project: On the initiative of art experts at the Het Rembrandthuis Museum in Amsterdam and scientists from the Delft University of Technology with the support of technology partner Microsoft, all available data and information left behind by Rembrandt was evaluated – some 15 terabytes of data in total. “The Next Rembrandt” was to be made up of 168,263 Rembrandt painting components derived from 3D scans that resulted from a laborious, digital 3D composition in a synthesised new painting. However, no 3D printer was used as reported by the media, but a digital printing system. It is not public yet what kind of digital printing system they used. But: Mid of March 2016 at the Canon Business Days in Venlo, The Netherlands a printed copy of the „The Next Rembrandt“ was shown. It could be produced by advanced Océ VariaDot Imaging-Technologies which are already used to reproduce image motifs in relief, based preferably on 3D scans, such as for the reproduction of old fabric wall coverings formerly created by artists. [See the exclusive ValuePublishing story „Rembrandt verleiht Print postum eine ganz neue Bedeutung“ (in german language)]. 

ValuePublishing Canon Stories.001

 

Print 4.0 needs Communication 4.0

“In dealing with digitalisation, the print media branch focussed a long time on increasing production efficiency. Accordingly, any type of print media product always followed digital processes. That is a good thing. But, the effectiveness of print as a cross-linkable medium in the digital age was given short shrift and now has top priority,” stated Didier Gombert, founder and CEO of technology developer Objectif Lune (OL). For more than 20 years, the visionary entrepreneur has been a pioneer of a new “digital” philosophy that integrates print media topically in the communications mix.

For Gombert, the foundation is the “connect” principle. From one “digital” building block of various solutions, a scalable solution scenario develops that helps both beginners and pros to optimally use print in business and customer communications and always cross-links easily and affordably with digital communication processes. His success proves him right: With 240 employees and 3 development centres in North America, Europe and Australia, OL serves more than 20,000 companies around the world and is supported by a network of qualified partners. For Gombert, theme highlights at drupa 2016 are new communications tasks that are “beyond technology” so to say, such as “customer experience” and “customer journey”. This is understood to (further) develop 100% market and customer-oriented products and solutions in a dialogue with the customer. In focus: optimal interfaces between man-machine — machine-machine — machine-man.

 

ValuePublishing Big Data Visuals.002

 

From Pipelines to Platforms

Up to now, print production processes have followed a rigid, linear workflow scenario: Data are edited digitally, formatted with expert tools and then prepared unalterably for print. People tell the machine, so to say, what to do. An innovative approach, therefore, is to dissolve this rigid process, whereby data from various sources can be processed online or offline, from analogue to digital and vice-versa — quasi as an iterative process – seamlessly transformed and automatically enriched with customised and “on-demand” output per digital printing. Seen from a technical workflow angle, a pipeline process is transferred to a cross-linked interactive platform concept that offers new forms of connectivity.

Interesting stimuli are also coming in this context from post-press processing and paper technology. For automation, paper technology specialist BW Papersystems banks on a new type of online remote service such as its ExpertOnline. Originally conceived as a technical services support, it soon became apparent that masses of machine data from giant paper production plants could be exported and intelligently analysed. From this, production workflows and techniques could be optimised.

On the other hand, BW Papersystems is the first specialised technology manufacturer to rely on dialogue throughout the entire value chain in print production – that is, from pre-media, print, paper and processing technology and application specialists – to enable continuous, fully-automated processes. No continuity in print production can be ensured otherwise. This type of automation is important, especially for online printing and particularly for the latest digital print productions as print production facilities become more efficient in their output and vast amounts of data are accrued. At Onlineprinters/diedruckerei.de, for example, 500,000 customers are served, with up to 4,000 orders carried out per day on an annual average and 1.25 million deliveries per annum.

 

Conclusion

The handling of “big data” in print production has several dimensions: From the web and social media world or via cloud services, the amount of data is exploding that is being transferred from the virtual world to print; content can be automatically compiled on the basis of intelligent algorithms for masses of customised, needs-oriented print products. On the other hand, huge data streams have to be handled intelligently in production management to be able to produce and deliver efficiently, with quality, without media disruption and as quickly as possible, that is, within the deadline of a day.

 

Tip for drupa visit

  1. Exhibitors such as Objectif Lune in Hall 7a/E23 and BW Papersystems, Hall 10/D20 on automation through digitalisation from pre-media to post-press processing

  2. In the drupa innovation parc, Hall 7, new digital innovative solutions are grouped, which are also explained in technical presentations

  3. Different to all other drupa exhibitors Canon covers all drupa high-light topics in once. The motto #UnleashPrint comes to life. Hall 8a/B50.

ValuePublishing Canon Stories.001

By Andreas Weber

Note: This market trend analysis by Andreas Weber appeared in modified form in the drupa run-up special by VDI-nachrichten dated May 13, 2016. VDI-nachrichten addresses a premium reader target group of more than 310,000 technical and innovation experts in German industry.  

More than half of all packaging volume worldwide is attributed to printed packaging – and the trend is rising. Packaging printing is thus becoming the most important market of the future for the printing press. This is reflected at the upcoming world’s leading trade fair of the industry, drupa (Dusseldorf, May 31-June 10, 2016). The packaging industry has been booming for years. In 2012, proceeds worldwide were around €600 billion, in 2018 it should be a rich €758 billion. At least, that is what the British market research company Smithers Pira predicts.

The reasons for this are first, the increasing need for packaging in the developing and emerging countries due to rising prosperity and growing populations. China is at the top. Secondly, the packaging sector in the western industrial countries is benefiting from increasing variety and more competition in trade. And thirdly, the volume itself of packaging is growing, as noted here in Germany by the consumer consultancy of North Rhine-Westphalia. For 40% of the packaging contained air.

package printing 1c_1100x290

 

Boom-market packaging unleashes new printing techniques 

That makes it clear why the printing and paper branches are heavily banking on innovation owing to the eye-catching differentiation of packaging. To date, these have been mostly unusual finishing options such as varnish or metallic colours and non-standard configurations of machines and media specially designed for packaging printing.

Up to now, packaging has primarily been printed and finished using flexo, offset, gravure and screen printing processes. These are able to accommodate the high volume as well as quality and cost demands. Together, flexo and offset printing currently cover around two-thirds of the world market for packaging printing. According to Smithers Pira, it had a volume of $415 billion in 2015.

At less than 10%, the proportion of digital printing is still relatively small and thus presents room for growth. This should change though in the midterm with progress being made in digital print technology, because even in packaging the numbers are sinking. And then there is the trend to customisation.

Printed and varnished cardboard and metal sheets should remain the domain of sheet-fed offset printing for the time being. Yet, digital printing is gradually feeling its way into this market. For flexible packaging, flexo printing is dominant in Europe and America; in Asia, it is gravure. The latter is losing ground, however, due to its expense.

For corrugated board and labels, flexo printing is likewise the process most used, although in labels, digital printing is gaining strength. Screen printing was previously used mostly for signs, displays and hollow articles. There, too, digital inkjet printing is gaining importance. Experts assume that the corrugated board wrapping commonly used in e-commerce today will become increasingly more colourful.

gundlach-logo header_bottom_sub_4

Photo: Gundlach Group

 

German printing press manufacturers are searching for cooperation partners in digital printing

In particular, the German printing press manufacturers Koenig & Bauer (KBA) and Heidelberger Druckmaschinen have been focussing on packaging printing for years. Now it is industrial digital printing that should benefit from global collaborations: KBA cooperated with HP Inc. to harness inkjet printing for itself through HP’s own PageWide printing technology.

Heidelberg and Japanese Fujifilm with its expertise in inkjet printing technology jointly developed a new technology platform within 15 months. The first machine based on this, called Primefire, targets premium quality packaging printing with the inkjet printing of sheets in large format (70cm x 100cm).

Event tip: During drupa 2016, a trade day devoted to packaging and printed electronics will take place on June 2 in the drupa cube in Hall 5. Register at www.drupa.de.

Many new players who have developed additional processes are entering the game owing to the trend to packaging printing, particularly from Israel. These include new digital printing technologies such as the one from Landa Nanography. Scodix has developed digital finishing machines and Highcon relies on laser-based high-speed presses for folding carton. Pure digital printing technology experts such as Canon and Xerox also want to leverage the potential of print applications in packaging including label printing. In printed electronics this includes the integration of Near Field Communication (NFC) that can be processed in inkjet printing.

KBA boss Claus Bolza-Schünemann, in his position as president of the world’s leading trade fair drupa, strikes a blow for packaging printing. For its content, printed packaging serves a protective, preservative, promotional and increasingly also a communicative function. Here the topic of consumer protection comes to mind with respective notices on packaging. What’s more, packaging cannot be replaced by flat screens or smartphones. Unlike with printed newspapers or catalogues, it is not affected by changing media behaviour, but rather benefits from it. More single households with a preference for convenience foods and the booming online mail-order trade are likewise growth drivers.

What can be easily overlooked in the classic printing sector is the interplay of multichannel solutions in marketing, “augmented reality” and personalised advertising. This combination can make any type of packaging become the starting point of new contact and dialogue opportunities with the buyer through “augmented reality” and therefore represents enormous potential for brand-name companies.

To realise this, digital printing is vital. Only with it can the printed image be varied ad hoc. New multichannel software solutions such as those from Xerox subsidiary XMPie enable packaging to be personalised and thus become a part of a measurable marketing campaign.

01_mymuesli

Photo: Heideldruck

 

Multi-coloured muesli containers are the market of the future

But there are also some obstacles: Fogra, the Munich-based graphic technology research association has found out that the print image quality of inkjet printing can easily result in a very “ragged” print image. This cannot be seen with the naked eye, but causes problems particularly with barcodes. The highly sensitive barcode readers then generate error messages. Any printer that has produced high print-runs with poorly printed barcodes that then cause reader errors has a huge problem.

One of the most exciting packaging printing projects was realised by Heidelberg in tandem with online start-up mymuesli.com at the beginning of the year. Mymuesli.com is a mail-order company for customised muesli. After initial success, the online company opened shops and online print expert Bernd Zipper came up with the idea that people buying muesli on-site could print their own muesli packaging – and not just a label – using an iPad.

That was made possible thanks to a printing technology from Heidelberg called 4D in which the object to be printed is fixed inside the cabin of the printing press and is then printed by movable inkjet print heads. The online editing and process management stems from Longo, Augsburg. The result is a muesli container with personalised text, self-designed and produced in real-time. The customers love it and it is now to go into production.

KBA F2_Kosmetik_g

Photo: KBA

 

ValuePublishing Facts:
drupa president Bolza-Schünemann listed the following reasons for the strong, sustained growth of packaging:

  1. Printed packaging serves a protective, preservative, and advertising function for its contents and, increasingly, a communication function, too. Just think of consumer protection with appropriate references on the packaging.
  2. Packaging cannot be replaced by flatscreens or smartphones. Unlike printed newspapers or catalogs, it remains unaffected by the changed media behavior and actually tends to benefit from this.
  3. The global population is rising and international prosperity is increasing. The middle class with disposable income is growing in emerging markets such as China, India, and Brazil. Growing prosperity goes hand in hand with higher consumption and that in turn means more packaging and printing, all the more since shopping malls are springing up everywhere in emerging markets, too.
  4. Packaging is becoming increasingly classy and sophisticated – the only way to attract the necessary attention at the point of sale. This trend results in greater added value for the printing industry and machines with more elaborate configurations for the supply industry.
  5. More single-person households with a preference for ready meals and the booming online mail-order business are also driving growth.

Graphic Repro On-line News Review to Friday 13 May 2016

Welcome to another roundup of 29 news highlights for the past week together with Laurel Brunner’s Verdigris Blog on Friday, which this week discusses the World Economic Forum and its Project Mainstream’s most recent white paper, which deals with paper.

We also have three new additions in Online Features Chapter 05, highlighting UPM Biofore in Beijing with a unique project which has little to do with printing or paper, but is just too beautiful and stunning to ignore; then we have the BPIF’s Printing Outlook for Q2; and then SF Taylor in the UK with its new KBA Rapida 75.

You will also find a new drupa ante portas Blog article featuring Objectif Lune, by Andreas Weber, as well as another 14 new additions in our drupa Newsroom from Exhibitors. These are led by KBA Digital, Hybrid Software, Heidelberg Workflow, Heidelberg CTP, Durst Inkjet, Tecnau, Agfa Graphics CTP, Leonhard KURZ with a new foil; Chili Publish, Domino with high-speed Inkjet; Fujifilm wide-format Inkjet, Alwan Color Expertise, and Techawa, and these latest additions now bring the total of pre-show announcements to 188, with just two weeks to go before the show opens its doors a fortnight tomorrow on Tuesday 31 May.

Major news leads with week came from Sappi on Monday with its Q2 and half-year 2016 results which were excellent; then on Tuesday from Heidelberg with its preliminary figures for 2015/2016 and also very positive and correspond to a Euro 100 million turnaround. On Wednesday, KBA announced its new Website for the Group; and on Thursday we had KBA’s interim Q1 report for 2016. Friday saw the BPIF’s Printing Outlook for Q2 take the lead.

This week has seen a few nice sales and installations successes, and also some new kit which is non-drupa related, specifically from Agfa Graphics with PrintSphere, a cloud-based data exchange service for PSPs, and from Quark on Friday. You’ll also find a couple of software upgrades.

Recent sales and installations kicked off on Monday with IFS and Horizon at Windsor Print; Tuesday saw Bertelsmann Printing Group’s direct mail and document solutions division, Campaign, opts for Screen’s Truepress Jet 520ZZ inkjet system for direct marketing; also ProImage with OnColor in the USA. On Wednesday, Muller Martini highlighted 13 Presto and Presto Digital saddle stitcher installations in the UK and Ireland over the past year, this was followed by Xeikon at DOCUsystem in Frankfurt, Germany. Thursday saw Portuguese fashion printer Blur extend its direct-to-garment business with Kornit Digital‘s Allegro and a Zund cut solution. To round off the week on Friday, Cheadle, UK-based Cestrian Imaging announced a UK first with its EFI Reggiani PRO 340 digital textile inkjet printer purchase; and lastly Manroland Sheetfed highlighted its latest eight-colour Roland 700 press installation in China.

The tailender this week goes to the Ghent Workgroup, which welcomed two new members on board: Ricoh and CHILI Publish, in the headlines on Wednesday. 

That’s it until next time. I hope you find more of interest among the links below.
With my best regards, 
Mike Hilton 

 

Heidelberg Figures 2015:2016.png

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site. 



Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 09 May…   
Sappi Second Quarter and Half Year Results 2016
Sappi profits double for second quarter and half-year ended March 2016, with repositioning well on track…

Hybrid Software and Cerm create new partnership
provides significant opportunities for label printers to improve efficiency and profitability…

Alwan to showcase complete CxF/X-4 solution at drupa
Alwan to showcase CxF/X-4 solution for brand owners and designers to accurately define, predict and reproduce their spot colours…

Alwan to demonstrate inline profiling at drupa in Hall 7
Alwan enables printers to automatically calibrate and profile print devices without any dedicated resources or print sessions…

Windsor Print creates new finishing production landscape
Horizon bookletmaker and Foliant spend with IFS brings greater control, cuts costs and reduces outsourcing…

Tue 10 May…   
Heidelberg announces preliminary figures for 2015/2016
Heidelberg grows and records significant annual net profit for FY 2015 / 2016 that corresponds to a Euro 100 million turnaround…

Campaign chooses Screen Truepress Jet520ZZ for Gütersloh
Bertelsmann Printing Group’s direct mail and document solutions division opts for Screen inkjet for direct marketing…

Goss and DG press announce partnership for packaging
Goss International acquires the Thallo press system as part of the agreement, enhancing Goss’ portfolio of packaging solutions…

Kurz: Print finishing that will make people look twice
The new stamping foil changes colour at different viewing angles. KURZ will be at drupa 2016 in Hall 3, in dip in Hall 7, and in Hall 12…

Fujifilm to debut new Acuity LED 3200R at drupa
Fujifilm announces new wide-format Acuity LED 3200R UV inkjet printer at drupa 2016 in Hall 8b…

OnColor ECO Ink Optimization for The Sun Chronicle
The Sun Chronicle taps into ProImage OnColor ECO Ink Optimization Software to reduce ink consumption and cost…

Wed 11 May…   
New Internet Website for the KBA Group
Printing press manufacturer Koenig & Bauer AG has completely redesigned and modernised its Internet Website…

Durst single-pass inkjet for corrugated and labels at drupa
Durst to unveil new corrugated packaging & display printing segment with single-pass and multi-pass technologies, and more…

Agfa to launch Advantage N Essentials CTP series at drupa
Agfa Graphics now offers a series of low-cost engines that take CTP technology for newspaper prepress back to its essence…

Ricoh and CHILI Publish join the Ghent Workgroup
The Ghent Workgroup (GWG) is pleased to welcome two new members on board: Ricoh and CHILI Publish…

Muller Martini Presto: 817 job changes in nine days
In one year, 13 UK and Ireland companies have invested in a Presto II or Presto II Digital Saddle Stitcher from Muller Martini…

Xeikon helps DOCUsystem open new market opportunities
Flyers, invoices, photo wallpapers and more: Rödermark-based DOCUsystem leverages the Xeikon 8500 for expansion…

Thu 12 May…   
Koenig & Bauer Group interim Q1 report for 2016
A positive start for the KBA Group with revenue in the first quarter up 46 per cent and EBT up ?18m year-on-year…

Hybrid Software to debut PACKZ RoundTrip at drupa
Hybrid Software provides missing link between package design in Adobe Illustrator format and production…

CHILI publish to highlight Asian expansion at drupa 2016
Move supports increased demand for the production of personalised, shorter runs of marketing materials in the APAC region…

The Smart Print Shop for everyone: thanks to Prinect
With the new Prinect Production Manager, print shops of all sizes can completely automate their production processes…

GMG announces release of OpenColor 2.0.4
OpenColor 2.0.4 offers separation profiles for GMG ColorServer, packaging editors, and Adobe Photoshop…

New Kornit Allegro joins Barcelos-based Blur’s press fleet
Portuguese fashion printer Blur, extends direct-to-garment business with Kornit Digital’s Allegro and Zund Cut solution…

Fri 13 May…   
BPIF Printing Outlook Report Q2 2016
UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

Agfa Graphics launches PrintSphere in the cloud
Agfa Graphics launches PrintSphere, a cloud-based data exchange service for print service providers…

QuarkXPress 2016 to ship on 24 May
Limited time left to take advantage of special offers on upgrades and pre-order promotions…

Heidelberg non-stop plate production at drupa 2016
Smart print shop: Heidelberg to showcase a fully automatic production line for CTP plate imaging at drupa…

Cestrian first in UK with EFI Reggiani PRO 340 for textiles
Cheadle, UK-based Cestrian Imaging drives growth with EFI Reggiani PRO 340 digital textile inkjet printer…

Ruicheng Yang Sen Packaging adds first Roland 700
Pharmaceutical packaging printer Shanxi Ruicheng Yang Sen Packaging: a professional service all round…

Last lead articles from previous update…  

Last Friday’s leads…
KURZ: Innovative die technologies for hot stamping
Hinderer + Mühlich presenting novel die designs and setup aids at drupa as a co-exhibitor with the stamping foil manufacturer…

Industrial Inkjet on customer-finding mission at drupa 2016
IIJ targeting 200 new OEM customers for Konica Minolta at drupa on Konica Minolta’s stand in Hall 8b…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’, and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2016
There were again well over 70 last year, 90 in 2014, and 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2).

Technology-related Chapter 02

Previous…   
Sappi extends an invitation to innovate flexible packaging
With integrated barriers and heat sealing properties this new Sappi paper is suitable for flexible packaging applications…

Online Features May/Jun Chapter 05

NEW…   
The Biofore Tea House at ‘Moi Helsinki’ event in Beijing, China
UPM and Tongji University combine Chinese tea culture with innovative biomaterials for the Biofore Tea House, from 13 – 15 May…

BPIF’s Printing Outlook for the Second Quarter 2016
The UK printing industry has a case of the wobbles in Q1 – confidence and trade expected to recover in Q2…

SF Taylor improves efficiencies and reduces waste with KBA
The Stockport, UK company has doubled its press output by investing in a KBA Rapida 75 4-colour with perfecting…

Online Features Mar/Apr Chapter 04

Previous…   
Traderplus South Africa expands with further IIJ investment
Traderplus South Africa secures a major advantage with additional Industrial Inkjet (IIJ) technology, to be added in July…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2016

Paper Chains
The weekly Verdigris blog by Laurel Brunner – Fri 13 May

Previous…   
Sustainable by Design
The weekly Verdigris blog by Laurel Brunner – Fri 06 May

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index, as well as via the special Newsroom button on the right of the Home Page near the top. It is divided into the following Chapters for your convenience and ease of use… but you must scroll down to view each Chapter when you visit the Newsroom

drupa ante portas Blogs 2016

Objectif Lune: Innovative solutions for interactive communications
drupa ante portas: Simply clever – OL turns data into personalised cross-media solutions! By Andreas Weber, Mainz/Germany

Previous…   
BW Papersystems’ strong brands at drupa 2016
drupa ante portas: Interview with BW Papersystems’ Patrick Walczak, who relies completely on customer orientation and individual solutions! By Andreas Weber…

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our drupa Newsroom.

KBA at drupa: A strong focus on packaging producers
The press manufacturer is the market leader in several packaging segments and generates 70% of its revenue in the packaging market…

Hybrid Software to debut PACKZ RoundTrip
Hybrid Software provides missing link between package design in Adobe Illustrator format and production…

The Smart Print Shop for everyone: thanks to Prinect
With the new Prinect Production Manager, print shops of all sizes can completely automate their production processes precisely in line with requirements…

Heidelberg non-stop printing plate production at drupa
Smart print shop: Heidelberg showcasing a fully automatic production line for CTP plate imaging at drupa…

Durst to unveil single-pass inkjet for corrugated and labels
Durst to unveil its new corrugated packaging & display printing segment with single-pass and multi-pass technologies, along with its successful Tau 330 portfolio for label production…

Tecnau show debut for the Libra 800 at drupa
Tecnau to exhibit the Libra 800 automated and variable book finishing line for first time at an industry event at drupa 2016…

Agfa launches Advantage N Essentials CTP series @drupa
Agfa Graphics now offers a series of low-cost engines that take CTP technology for newspaper prepress back to its essence…

Kurz: Print finishing that will make people look twice
New Kurz stamping foil changes colour at different viewing angles…

CHILI publish highlights Asian expansion at drupa
Move supports increased demand for the production of personalized, shorter runs of marketing materials in the APAC region…

Domino to showcase its K630i high-speed inkjet in Hall 5
Domino to launch a high speed variable-pagination digital booklet printing solution with Kern and IBIS at drupa 2016…

Fujifilm to debut new Acuity LED 3200R at drupa
Fujifilm announces new wide-format Acuity LED 3200R UV inkjet printer at drupa 2016 in Hall 8b…

Alwan to showcase ccmplete CxF/X-4 solution at drupa in Hall 7
Alwan to showcase its complete CxF/X-4 solution for brand owners and designers to accurately define, predict and reproduce their spot colours…

Alwan to demonstrate inline profiling at drupa in Hall 7
Alwan Color Expertise enables printers to automatically calibrate and profile their print devices without any dedicated resources or print sessions…

Tichawa Vision CIS innovation at drupa in Hall 3
100% print inspection: Tichawa to present a multicolor Contact Image Sensor (CIS) offering adaptable resolution with minimum space requirements…

Previous…   
Kurz: Innovative die technologies for hot stamping
Hinderer + Mühlich is presenting novel die designs and setup aids at drupa as a co-exhibitor with the stamping foil manufacturer Leonhard Kurz…

Industrial Inkjet on customer-finding mission at drupa
IIJ targeting 200 new OEM customers for Konica Minolta at drupa on Konica Minolta’s stand in Hall 8b…

Masterwork’s extensive postpress for packaging at drupa
At drupa, Masterwork will debut automatic sheet inspection machines, die-cutting and embossing, and folder gluers…

CRON brings major diversification to its drupa campaign
Six new products illustrate company’s dedication to improve value chain from plate to printed product…

MGI to showcase the Future of Print at drupa
MGI Digital Technology announces exclusive world premieres of new products for digital and offset applications…

Adphos Digital Printing at drupa in Hall 6
adphosNIR – drying, curing and other thermal processes at the speed of light at drupa 2016…

Feldmuehle at drupa 2016 in Hall 4
With a focus on VivaCard and MediaLiner high-white, matt materials for holistic packaging design…

The touchpoint 3D fab + print: at drupa
Visionary ideas, best cases and hands-on state of the art…

HP introduces three wide-format Latex Printers for drupa debut
HP Inc. propels print service providers’ profitability with new latex printers as company’s third-generation Latex portfolio delivers new levels of productivity and affordability…

The next step in colour communication at dip on 2 and 8 June
Colour management specialist Erik Koldenhof on stage at the drupa innovation park: ‘Embrace open standards for print quality communication’…

Steinemann at drupa in Hall 1 with new dmax systems
New narrow-format dmax digital varnishing machines attracting great interest. The dmax 106 will be shown live at drupa…

Leonhard Kurz named a HP SmartStream Solutions Partner
The Kurz DM-Liner for creating glossy, metalised surfaces with digital print, to be presented on HP’s stand at drupa in Hall 17…

Kodak’s latest version of Insite Creative Workflow in Hall 5
Kodak Insite Creative Workflow improves collaboration and security with HTML5 will be demonstrated at drupa…

Duplo products to raise the bar in Hall 6 at drupa
Duplo International will be using Hall 6 at drupa as the launch pad for a raft of new, faster, smarter, better, state-of-the-art products…

CP Bourg at drupa in Hall 6 and in Hall 17 with HP Indigo
CP Bourg announces advanced integration with the new HP Indigo 7900 Digital Press and HP Indigo Direct-to-Finish to be debuted in Hall 17…

Unilux to introduce two LED strobes at drupa
Lightweight stroboscopes deliver brighter light, more even coverage, enhanced ability to inspect UV-visible inks, security elements or coatings…

drupa 2016 Expert Article Series and more
Can be found in our Drupa Newsroom via the Index on the Home Page.

Final article in the series…   
Digital versus traditional packaging print
Touch the future. Drupa Expert Article No 8 by Michael Seidl, publisher and editor-in-chief of various specialist publications in Central and Eastern Europe including Print & Publishing, Packaging and Visual Communication….

drupa 2016 News from Messe Düsseldorf

Previous…   
touchpoint 3D fab + print:
Visionary ideas, best cases and hands-on state of the art…

touchpoint 3D fab + print:
Visionäre Ideen, Best Cases & State-of-the-Art zum Anfassen…

drupa cube 2016: With full programme PDF to download
Inspiration and innovation in some 60 keynotes, panel discussions and presentations from international experts…

drupa cube 2016: Mit komplette Programm PDF zum download
Inspiration und Innovation in rund 60 Keynotes, Panel-Discussions und Präsentationen internationaler Experten…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

FESPA Federation News in 2016

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drupa 2016 highlight Multichannel ENG

By Andreas Weber | Click to access german version

The topic of “multichannel” appears to be extremely complex. For many, it is also complicated. Whatever, by the end of this year at the latest, there will be no way around it – you will have to come to terms with it. And here are three reasons why:

  1. Unsolved problem: “How do I effectively and permanently reach my customers and others who are interested?” 
  2. Shift to customer orientation: “It is no longer ‘it’s the brand that counts’, but the market that counts.”
  3. The new trendsetters IoT & Industry 4.0: “In an interlinked and automated digital world, dialogue is the deciding factor!”

“Nothing stays the same!” said Christian Kopocz, entrepreneur and Executive Director of the international XMPie User Group. “The change driven by technology and consumers increasingly forces information and personal exchange across many other channels — in addition to print, web and e-mail, video content, social media and mobile services have all become relevant. Individual solutions are in demand.”

If you look and listen carefully, the turning away from decades of successful mass communications may not be taking place abruptly, but it is unstoppable and irreversible. Publishing houses are experiencing that, just as are TV stations. And, of course, the printing industry, particularly the sector of commercial printing. Digitalisation is changing everything — every type of business including marketing and communications processes. The Internet of Things (IoT) and Industry 4.0 are fast-forwarding automation on all possible levels.

It is worth listening to the experts who have been involved with the development of suitable solutions. “The digital age is the age of the customer. Why? The audience you serve is always interconnected and online,” explained Dr. Jacob Aizikowitz, President of XMPie. He went on to add, “You need to become part of the resulting continual conversation and interlinking. Old-school marketing methods no longer fit in this new scenario. Achieving wide reach and attention through mass media is no longer as successful as it was in the past. Brands are setting the example of how to be involved in a relationship with your customers and others who are interested, and for carrying out an on-going sustained dialogue.”

Holistic View

Source: XMPie, A Xerox Company

 

Everything is changing: Multichannel newly defined!

Up to now, there has been a confusion of terms: Cross-media is the same as multichannel which is the same as omnichannel. What is mostly advocated is that the aim of content marketing is to make content public on as many channels as possible, all at the same time. But that is not at all what it is about, since this scares off the receiver. Jacob Aizikowitz is clear about just what it is that makes multichannel: “It is all down to making it possible for personal, relevant and interactive communication to take place in a creative way, offering touch points at the right time in a mix of digital and print media.” 

Smart service providers are already exploiting this way of thinking, by having successfully transformed their traditional business models. Printers have become media production service providers who, through multichannel services, have evolved into marketing service providers. The side effect: From the skilful interplay with digital printing, diverse opportunities for success arise that first, go beyond booming online printing and second, open up new areas of business and profitable growth.

Renato Vögeli of Vögeli AG in Switzerland explained this as follows: “We understand multichannel communications to be the individual addressing of the target group across various channels in order to reach the individual wherever he or she may be. With that, we can take the target group along on a journey in a mix of online and offline that offers various points of contact.”

His German colleague Patrick Donner, TraffiC Online Print Solutions GmbH, added, “We at TraffiC define multichannel communications quite specifically and very pragmatically: bringing communications from different media together with focus on print, e-mail, web and social media. The aim is to bring about emotional experiences that effectively deliver a haptic sensation via print as well as the speed and round-the-clock availability of digital communication.” For Patrick Donner, individuality in the interlinking of print and online is the key to attracting the interest of the communications partner. “To our way of thinking, multichannel communication creates effective personal experiences as opposed to the ‘one-for-all actions’ that are otherwise customary.”

Christian Kopocz rounds out the reassessment of multichannel communications by summing up what it is really all about: “The customer decides how, when and where he would like to be addressed. For me, multichannel is the communication of relevant content to the preferred channels of the customer!” Both today and tomorrow, service providers are and will be constantly required to think ahead and become pro-active. “I see that as a real mammoth task since up to now, even with multichannel innovations, everything was undertaken in a very linear manner: Investment was made in a new business model that was brought to market and then practically, like a loan repayment, was worked off monthly. Less thought was given to continuous, 100% customer-oriented, sustained development and none at all to it as an investment in the future.” According to Kopocz, the result was often in the form of bad figures. It doesn’t have to be that way at all: “Stay curious and don’t let the contact with your customer flag – that will always take you to your goal!”

 

Note: drupa 2016 will show the latest multichannel solutions and applications. That makes it worth paying a visit to Dusseldorf!

drupa blog — Multichannel (English only)

 

drupa 2016 newsroom Multichannel

XMPie Jacob Key Visual.001

Interview by Andreas Weber | Click to access german version

It is always a great honor and pleasure to carry on a conversation with Jacob Aizikowitz, President XMPie, a Xerox Company. He was a pioneer in one-to-one communication solutions driven by technology innovations when he started XMPie to enable Cross Media, VDP and Web-to-Print applications. His expertise is unique because he is able to bridge his profound technical knowledge with market needs that anticipate customers’ demand. No wonder that XMPie today is one of the most advanced multichannel solution providers around the globe. Nevertheless there are a lot of news to talk about. —Note: right at the beginning of 2016 Jacob and his team sharpened what they do. They created a new Web platform to share their state-of-the-art multichannel knowledge, headed by the claim: MANY CHANNELS. ONE CONVERSATION.

At a glance:

  1. Discover: Multichannel gives the smart collaboration of print and online a new dimension.
  2. Participate: XMPie’s Cross Media 2.0 opened the door to everybody doing digital media to contribute / participate in multichannel with print using XMPie personalization technology.
  3. Crucial: to understand the business and to understand the technology.
  4. The biggest challenge: automation of the conversation.
  5. The Target: to achieve ’One Conversation’, practically with no constraints on what and how one does in the digital media.
  6. Outlook: embrace digital innovation to transform applications. Best example: packaging. Via multichannel, packages will become the starting point of a conversation between the brand and its consumers.
  7. drupa 2016: a great place to experience the power of multichannel!

 

Jacob’s key message:
”It is all about to enable creating individually relevant and timely interactive customer communications that span time and a mix of digital and print media touch points”.

 

 

Bildschirmfoto 2016-02-05 um 16.47.25

 

PART 1

Focus on multichannel innovation

Before we start our conversation: What is your definition of ”multichannel“?

Jacob Aizikowitz: Interacting with your audience — customers, partners, prospects — with individually relevant and timely communications across time and along touch points that span the media spectrum from print to digital. — One should say: “One Conversation”. — Without that, the communications might be technically multichannel but not appear to the audience as a continuous interactive and relevant individualized dialogue. Achieving “One Conversation” is the tough part (especially when multichannel includes print). This is exactly where technology comes in to make it possible without endless and impractical team coordination that sometimes spans different organizations (e.g., the brand, its print agency / provider, its digital agency …).

Back to the future: You started more than 15 years ago as a pioneer with a 121 approach to innovate print production and marketing services processes. Nowadays it is all about multichannel in a digital world. How does that matter?

Jacob Aizikowitz: Good question. First of all, in a digital world it is so important not to forget that Print is still important. For all of us. It would be great if more enterprises and brand owners point that out. Secondly, in founding XMPie we observed that for the marketing professionals personalization equated with Internet. And we knew that personalization is also possible in digital printing. This triggered our vision to bridge print and digital for personalization. Such a vision enabled the marketing professional to practice personalization as a strategy and not as a media choice. Such a vision enabled the evolution of Multichannel. 

Cross-media communication

What kind of changes in mindset or improvements did you made?

Jacob Aizikowitz: Now, through the years, we evolved our direction, adding Web2Print, adding analytics, and adding campaign planning and automation (Circle). We realized that these business applications became relevant to the marketing professionals and to service providers who want to upgrade the type of services they provide. Most recently — end of 2015 — we changed dramatically our approach to cross media, introducing Open XM and Cross Media 2.0 (all with our 8.0 software release for PersonalEffect).

Read as well:
”Ten Steps to Hitting the Sweet Spot with Your Multichannel Campaign“

 

What is the benefit?

Jacob Aizikowitz: With Cross Media 2.0 we opened our solution to enable our customer to use any choice of web design / development tools, not constraining them to one specific tool that comes with the solution. This made our solution an open platform, enabling state-of-the-art digital while still using the XMPie personalization so that print and digital — while being each state-of-the-art — will be synergistic, consistent, and effective. The heart of Cross Media 2.0 is the Open XM Technology stack. It allows one to use, say, WebStorm, WordPress, just plain HTML, and also, our Dreamweaver plug-in, all interchangeably, while developing communications for digital. It also allows to develop mobile apps and responsive designs. In a way it allows the digital designer / developer to continue using their tools and their workflows while developing individualized communications that are automatically consistent and synchronized and synergistic with the individualized communications that are developed for the print media.

Creative Tools.png

… so your focus was always on technology innovation?

Jacob Aizikowitz: Yes and no. Most important was that we learned through the years what the customers of our customers wanted. Those are business people and they need business tools to manage marketing and communication campaigns properly. So we integrated responses via Web/PURLs and we established business analytics available via dash boards. Finally we learned and promoted: multichannel includes multitouch functionalities!

Sounds that you made a very interesting journey…

Jacob Aizikowitz: …indeed. But what we never changed is our original design. Our fundamental view was right and still is! From the very beginning we give a lot of value to our customers helping them find the right balance of technology and client needs. It is always important for us to understand the business as well as to understand the technology.

Date Print VDP

In summary, what is the secret of all those technical inventions you made via XMPie? 

Jacob Aizikowitz: There are three main aspects: 1. Understanding the market and where its going. 2. Understanding how to apply technology in an innovative and elegant way in order to enable the market trends and address its emerging needs. 3. A holistic view at solutions, which was also reflected in our tag line: One to One in One.

In my understanding XMPie’s success is a result of a perfect team work. What are the top criteria to characterize that?

Jacob Aizikowitz: I agree. Team work is a must. Our top criteria are: Smart people who bring new dimensions and flavours of technologies. — Alignment which is focused on the customer. — An open culture to exchange opinions frankly and in a very creative way.

Digitalisation changes everything — all kind of biz, marketing and communication processes. IoT and Industry 4.0 make big progress to automate what we have to do. Is this a threat or a chance?

Jacob Aizikowitz: Tough question but not that difficult to answer. IoT means everything is connected. So in fact we have more data to deal with. That works well because we are already familiar in handling huge amounts of data. Industry 4.0 is driven by automation. — What I feel is that personalization and the ability to interact across time and media touch points are very much related to IoT and Industry 4.0. So, these are synergistic trends.

What is the biggest challenge?

Jacob Aizikowitz: The big challenge in my view: automation of the conversation. Therefore we made a big progress and are able to offer a special solution, named Circle which leads you from storyboarding to campaign automation.

Campaign Management.png

Note: Circle is a Software-as-a-Service (SaaS) solution for managing your multichannel plus multitouch marketing campaigns. Users can track results and find out which messages are working best with which people, in which context and in which media a.s.o.

 

Circle seems to be the next big step based on a new business level for your customers? Right?

Jacob Aizikowitz: Surely. In any case XMPie is an enabler for Industry 4.0 compatible services. Automating the dialogue with the individual, while keeping it engaging, relevant, and effective is the main challenge; this is extremely challenging when the dialogue spans print and digital touch points. Many in ’Marketing Automation’ are after this — DRIP campaigns, Nurturing, etc. — but the XMPie offering is unique as it blends the automation of the individualized dialogues with the powerful media personalization — including print media (even if not printed — like PDF) and interactive capabilities. All under one roof — One to One in One.

Sounds good for your customers. So, if they follow our advice XMPie customers will become the HUB for new services?

Jacob Aizikowitz: We aim to provide our customers with technology that will allow them to stay relevant and attractive to their customers. We need our customers to have the vision and innovation; our role is to bring them technology that lets them pursue their vision. Some were influenced by our technology innovation to take the visionary view and go after their dreams.

Is that the reason why Gartner Group analyzed end of 2015: ”XMPie’s rating as a Challenger in this Magic Quadrant reflects its strong ability to execute on marketing communications.“

Jacob Aizikowitz: We are happy about being a challenger. Gartner addresses a number of other players who make technology integratable with other systems. Their focus is on customer communication management [CCM]. The notion of CCM was invented as an evolution of transpromo coming from transaction document management solutions. But with XMPie we made already a step ahead: our technology is accessible and much more open following the new paradigm of multichannel and multitouch.

 

drupa 2016 highlights ENG

PART 2

Focus on drupa 2016: time for a change!

A milestone this year will be drupa 2016 end of May 2016 in Düsseldorf/Germany. Multichannel is one of the trade show high-lights. The drupa motto: Touch the future. What is your guideline and vision to create further success? Is the Graphic Arts market or the print industry community still the best target group for XMPie? 

Jacob Aizikowitz: As always drupa delivers a good context for XMPie and our customers. I recognize the fact that graphic arts and print service providers (PSP) are solid customer bases. Going after multichannel vision is now very critical for PSPs. This is because the enterprises — the brands — are shifting at light speed rates to individualization, dialogues, nurturing, automation a.s.o. Except that they have no clue how to properly blend it with multichannel that has print media in it. The PSPs must shift their business and capabilities to multichannel and automation in order to provide their customers with services that match their needs as they (the brands) shift to digital and automatic individualized marketing. Our technology is a critical enabler for these transformations that the PSPs must make; and it is our goal to continuously innovate to make sure that we stays relevant, technology-wise, for our customers!

Web2print

You mean at drupa there are still opportunities to transform established print businesses?

Jacob Aizikowitz: Certainly. The opportunities are huge especially when relating to digital printing business models beyond online printing. It is all about bridging concepts and technologies to be still relevant to new customers needs. With our recently released Cross Media 2.0 technology, we make it possibility for PSPs (and their customers) to practice multichannel with print in the mix, while having the freedom to use their tools and workflow of choice for the digital elements in that mix. This opens the door to state of the art digital solutions, to collaboration, and consistency and synergy between the digital and print media touch points in a dialogue.

This new approach for Cross Media, combined with Circle, makes the XMPie technology also directly relevant to the enterprises themselves, and it opens many possible avenues for Enterprise / PSP collaboration and business workflows. In addition for a future multichannel success all kind of brands and enterprises are relevant. We have to continue to involve and to guide them step by step to experience our drupa 2016 presentation.

Holistic View

You serve a range of premium marketing service solution providers around the globe. From your point of view, what make them unique?

Jacob Aizikowitz: Most of our customers are serving their customers in the best way to achieve a sustainable benefit from multichannel communication success. They had in an early phase clear visions to change what they did and are able to transform it into new business opportunities. Very important fact: all of our very successful customers are not afraid of all kinds of digital and/or disruptive technologies. It is all about the readiness to embrace innovation!

Last but not least: In my opinion the main challenge will be ”customer centricity” driven by high-value multichannel capabilities. Do you agree or disagree?

Jacob Aizikowitz: Of course I agree. The digital age is the age of the customer. Why? Your audience is always connected. You have to become part of their conversation and to be connected all the time. The old school marketing methods don’t fit in that scenario anymore. To create reach and awareness by mass media is no longer working in the same way as in the past. Brands are interested in a relationship, a dialogue, on-going, continuous, with their consumers or prospects. 

Overview

This is very clear from the high investments brands make in social media, seeking “likes” and leveraging these likes for marketing. One exciting avenue for such a relationship between the brand and its consumers is something most digital-centric brand marketers have not yet seen — its packaging. The package — a nicely engaging and attractive piece — is the perfect starting touch point for a dialogue with the mobile-holding individual. The ability to offer multichannel in a packaging context is hot and attractive, and we enable this.

So the best and most desirable example comes from the packaging world. Brand owners realized that a package achieved by a consumer is not the end of the story. It is the starting point of a conversation which will be managed by innovative multichannel communication processes. This is a huge opportunity for our customers to develop breathtaking new applications.

 

Ressources

Thanks for the great conversation, Jacob. What is the essence to summarize our talk?

Jacob Aizikowitz: Finally, it is all about strategy and technology. We kept our strategy pretty much consistent through the years. Main changes were adding Web2Print, adding Analytics, adding Campaign Management (Circle), and revising our approach to cross media. This last point is what we call Cross Media 2.0, and it embraces into the XMPie fold the leading methods and workflows of state of the art in digital today. It’s open and ready for collaborations. The reason this last point is important is because a service provider who wants to provide Multichannel services, must recognize that its customers most likely have capability in web design, web sites, etc. The brands most likely have a web team or a digital agency. So, for our customer to offer multichannel they cannot just dismiss the brands web team or web agency. With Cross Media 2.0 it’s now possible to collaborate and share and work together, using the full spectrum of tools and methods available for digital, while still leveraging the XMPie personalization engine — the exact same engine that will feed the print side of the multichannel endeavor.

Services

In summary: It is all about to enable creating individually relevant and timely interactive customer communications that span time and a mix of digital and print media touch points. —Jacob Aizikowitz

—END—

 

Jacob Aizikowitz

About Jacob Aizikowitz, XMPie, Inc. 

Dr. Jacob Aizikowitz is the president of XMPie, which he founded in 2000 with Israel Roth and Reuven Sherwin, as a spin off from Scitex. XMPie has since grown to become the leading brand for integrated cross-media personalization solutions. In 2006, Jacob and the team led XMPie to a successful acquisition by the Xerox Corporation (XRX), where it now operates under the name, “XMPie, A Xerox Company”.

In the early 90’s, while at EFI (EFII), Jacob guided the early stages of the Fiery™ and led the development of EfiColor™ and Cachet™. These technologies, together with work by Adobe and Apple, brought user-friendly, quality-color to desktop publishing. In the late 90’s, during Jacob’s second term at Scitex, he led the early stages of the R&D of the Creo Controller. In parallel, he and his colleagues developed Scitex VPS™ which became a leading, objects-based, page description language for variable data printing.

The success of VPS, indirectly, inspired the founding of XMPie, and promoted the vision of cross media personalization and the democratization of variable data publishing.

Jacob holds a Ph.D. degree in Computer Science from Cornell University.

Value-Sells-not-technology

Source: David Baldaro, crossmediaconsultancy.co.uk

By Andreas Weber

Interesting. If you research current reports and blog posts on disruption/disruptive innovation and multi-channel innovation you will discover: both topics don’t relate.

David Baldaro recommends just to change your focus from ’how’ to ’why‘ to profit from Multi-channel marketing communications.  His key message: ”Value sells. Technology doesn’t“. 

”As a client, I really don’t care what technology you have. Yes you might have spent a small fortune on the latest printer or software but that is irrelevant to me. What’s relevant to me is what will it do for me for my bottom-line or my customers. In the same way we promote getting the right message to the right customer at the time, we need to do the same when promoting the technology.“, Baldaro stated.

Last year, McKinsey published an report on ’Remaking the industrial economy’ and presented ”A regenerative economic model—the circular economy“ which is starting to help companies to create more value while reducing their dependence on scarce resources.

Frank Diana continues the discussion. His main question: „Is any industry safe from disruption?“. His answer: No! Even a non-digital business is save anymore. Everything in business will be technology driven.

disruptive-scenarios

Source: Frank Diana

Beside other aspects, ’response generation‘ seems to be a key issue. BUT: Eather McKinsey nor Frank Diana talk about the impact of disruptive innovation of communications via multi-channel innovation.

Our take: Both parties, the marketing communications experts and the strategic consultants have to talk to each other. Relevant and effective multi-channel concepts are crucial for both of them. To get all insights you need please check our current report on #xug15eu, the 1st. Multi-Channel Innovation conference which took place in Berlin end of May 2015.

XUG15EU PURL 1

HURRAY! It is all about me! — Perfect individualized Multi-Channel Campagne at #XUG15EU for all attendees and partners. Created ©2015 by Prindoz, Lübeck/Germany via XMPIE Software Solutions.


“WIE ERREICHT MAN OHNE STREUVERLUSTE EINE ORGANISCHE REICHWEITE VON ÜBER 1,5 MILLIONEN TWITTER-VIEWS INNERHALB WENIGER STUNDEN? — DURCH MULTICHANNEL INNOVATION!” —Andreas Weber

CHAPEAU! — Hut ab! Das gesamte Organisations-Team der XMPie User Group (XUG), insbesondere XUG Board Member Christian Kopocz, haben einen sensationellen Job gemacht. Fast aus dem Stand heraus, innerhalb von weniger als 10 Wochen, konnte eine neue, internationale Konferenz aus der Taufe gehoben werden. Das anspruchsvolle und in seiner Weise neuartige Thema lautete: “Multichannel Innovation”. 

Über 130 Teilnehmer aus 17 Ländern kamen (trotz Pfingstferienzeit!) am 26. Mai 2015 nach Berlin, einem Zentrum der Start-up- und Innovationsszene. Namhafte Partner unterstützten und präsentierten in Fachvorträgen und Demos, wie man analog, online und mobil alle Register zieht. Vorausgegangen war eine umfangreiche, hoch wirksame Multichannel-Kampagne, die Christian Kopocz mit seiner Firma Prindoz, Lübeck, per Print, Purl, Online-Marketing und vor allem Social Media realisierte. Auch persönliche Kontakte fanden länder- und kontinentübergreifend statt. Die Teilnehmer wurden am Konferenztag mit individualisierten Drucksachen ausgestattet, u.a. in Form eines auf edlen Materialien gedruckten Event-Books. Eine personalisierte Website erlaubte ganz individuell auch online das Programm zu verfolgen und per Voting die Vorträge und Sessions zu bewerten, wovon  rund die Hälfte der Teilnehmer Gebrauch machte.

Flankierend wurde per Social Media die Veranstaltung vorbereitet, aufbereitet und nachbearbeitet. Im Team mit dem XUG15EU-Partner Value Communication AG wurde mit Christian Kopocz ein Szenario entwickelt und realisiert, das vor allem auf Twitter setzte, im Verbund mit Facebook, LinkedIn und XING. Das Ergebnis ist atemberaubend:

  • In etwas über 48 Stunden — vom Vorabend der #XUG15EU bis zum Tag danach — wurden alleine per Twitter eine Total Reach von über 1,5 MILLIONEN aufgebaut. Am Eventtag selbst wurde die Millionengrenze fast schon überschritten. Hinweis: Das alles ohne Werbegelder, also per organischem Reichweitenaufbau.
  • Darin enthalten waren über 253.000 Unique Reachs.
  • 980 Posts wurden erstellt, um die Konferenz zu kommentieren, die wichtigsten Ergebnisse und Erkenntnisse zu erfassen und zu teilen.
  • Die Beteiligung der anwesenden Konferenzteilnehmer war sehr hoch: Über 30 % posteten aktiv, über 80 % teilten die Posts und haben so ihre spezifische Netzwerke eingebunden. Und 100 % der Organisatoren und Partner schickten Posts und Re-Tweets rund um den Globus.
  • Am Tag nach der Konferenz resümierten zudem noch sehenswerte Storify-Zusammenfassungen sowie Blogposts die Ergebnisse.
  • Auch journalistisch tat sich einiges. Das im DACH-Raum führende 4c-Magazin, Wien, übermittelte mit persönlichem Anschreiben von Chefredakteur Martin Schwarz seine exklusive Print-Deutschlandausgabe und präsentierte vor Konferenz-Beginn ein Interview mit Christian Kopocz. Live wurde vor Ort vom Londoner Output Magazin online berichtet (per Blogpost und Online-Newsletter an über 20.000 Subskribenten); Chefredakteur James Matthews-Paul war eigens angereist und konnte seine exklusiv für die Teilnehmer digital gedruckte Spezial-Edition, Output One, an die Konferenzteilnehmer übergeben. Der Fachblog ValueTrendRadar von Andreas Weber hatte zuvor über einige Wochen Interviews und Kommentare publiziert und sogar Vortragsthemen “anmoderiert” und in Echtzeit dokumentiert (mit tausenden Viewers aus mehr als 40 Ländern).

“Alles in allem lässt sich sagen: Das, was wir gemeinsam erreicht haben, stellt nicht nur für uns als XMPie User Group, sondern für alle Innovations-interessierten Profis der Kommunikations-Branche einen Meilenstein dar”, resümiert Christian Kopocz. Und ergänzt: “Das ist nur gelungen, weil wir praktizieren, was wir predigen. Und weil es uns gelingt, auch bei neuen und bisweilen äußerst komplexen Themenstellungen, die Multichannel Innovation prägen, auf höchstem Niveau nicht nur zu informieren, sondern zu motivieren und zu begeistern.”

Panorama CGGxhHYWgAAEX8r

© 2015 by Christian Kopocz, Prindoz, Lübeck/Germany.

Entsprechend liegt der Wert all dieser Kommunikationserfolge im maximalen Interaktionsgrad der Teilnehmer, der Redner, der Partner sowie der Mediatoren, die per Social Media involviert waren. Es zeigt sich vor allem, dass man B2B-Themen sinnvoll popularisierien kann. Und das nicht nur als Einmalaktion im Sekundentakt, sondern dauerhaft. Denn alle diese Inhalte und Botschaften sind auch noch vorhanden (und neuerdings als Twitter-News per Google indiziert), wenn die Konferenz zu Ende ist. Übrigens: Nach dem Spiel ist vor dem Spiel! Vom 25. bis 28. Oktober 2015 findet die amerikanische XUG-Konferenz in Miami, Florida, statt. Dabei sein lohnt sich. So oder so!

Nachlese: Die auf der #XUG15 EU im Schlussvortrag und bei der Panneldiskussion dargelegten Thesen und Erkenntnisse haben sich in vollem Umfang bestätigt. Die Kernaspekte sind:

  1. Multi-Channel Innovation bedingt: “Discover. Watch. Love. Share. Talk about it!”
  2. Multi-Channel Innovation setzt einen “Mind Shift” voraus: “It’s a disruptive lifestyle philosophy!”
  3. Multi-Channel Innovation verbindet und vereint Social/Smart Technologies und “Human-to-Human” Bedürfnisse. Denn: Bedürfnisse sind das Maß aller Dinge.

Zum Erstaunen der Teilnehmer wurde die Frage beantwortet, wer resp. welches Unternehmen wohl der “Global Leader” bei Multichannel Innovation sei… Nämlich Apple! Warum? Erstens, weil Steve Jobs Multichannel-konform das Paradigma prägte, dass Erfolg nur möglich ist, wenn die Digital Lifestyle-Erfahrung hundertprozentig in der Realität der Menschen ankommt. Und zweitens, weil Apple die besten Webservices und Online-Shops sowie die besten “realen” Flaggship-Stores bietet. Und fast “nebenbei” die besten Printanwendungen möglich macht — von AirPrint bis zu digital gedruckten iPhoto Books und vollendetem Packaging. Und das alle garniert mit einer aussergewöhnlichen Marktorientierung und herausragenden “Customer Experience”.

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