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#Think!Paper — Edition 3, Vol. 3

Interview by Andreas Weber, Head of Value

 


It’s always a great pleasure to meet Jeroen van Druenen (fun included!). By chance you will meet him anyway: in Portugal, UK, Poland, the USA, Australia, Hongkong,.. and also sometimes (!) in Amsterdam. Haha! However in any case you will have a great conversation. There are not a lot like him around the globe. So read carefully what he has to tell us!


 

What is the beauty of print in the digital age?


Jeroen van Druenen: The beauty of print… The start of a good conversation. The attention prints get instead of an email. You see it happen every day. —  According to Erik B. Nordstrom (Co-President Nordstrom), their results were in part hurt by their decision to stop using printed direct mail to reach its customer for their loyalty program.

Even tech companies like Google and Facebook use print to communicate with their audience nowadays.

It’s there when you have time, it’s on your coffee table, ready to use. In DM we see (much) more ROI, and when it’s tailored and personalized the ROI will dramatically get higher.

And, yes, it’s more expensive than for example email but with much more revenues. And to be very clear, I am not against email, we embrace the digital age. We use it in a multi-channel way. We can automate a reaction on a personalized webpage to start a print job and vice versa. It’s not do this and don’t do that. No, it’s usage of every channel in every way.

Everything in the Mobile Age is so fast. Why is the adaption of digital printing technology innovations so slow? 


Jeroen van Druenen: Our industry has more fights.

  • Our industry is not sexy.
  • Our business partners are not digital savvys or they don’t understand the power of “personalized” print.
  • We need to educate our customers with more case studies, success cases etc.
  • We need to show that print in any form is sustainable and that we don’t pollute our environment.

What are the key drivers for a powerful & successful print service biz today and what will it be in the future?

Jeroen van Druenen: Key drivers to have a successful and profitable print service biz today are in my opinion the offering of multi-channel communications. By all means, printing as a service can be done everywhere. But adding value to paper is something different. Getting the right message for the right customer. Be relevant to them. Adding response mechanism to paper (purls/QR/AR etc.). And if you are relevant for the end customer it will be profitable for your customer and for your own company. So knowledge of marketing, knowledge of databases, knowledge how to get the information you want to use out of these databases, concepting, copy, design of all different channels etc.etc. And, yes, not every expertise is inside your company, so partner up with specialists to work together and built a strong relation with your customer.

Thank you very much for the great conversation!


 

About

 

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Good friends for many years: Jeroen van Druenen, Jacob Aizikowitz, former President of XMPie, Andreas Weber. Photo: Jannie van Druenen.

Jeroen van Druenen, CEO @ Jubels — print and more. Based in Amsterdam, the Netherlands. A privately held marketing communication service provider and printing company. With more than 25 years of experience in the Graphic Arts and Communications industry Jubels offers customers effective, on demand, integrated crossmedia communications.

Specialties: 1:1 marketing, crossmedia campaigns, printing – offset & digital, fulfillment activities, web to print applications, personalized url’s & images.

Jeroen van Druenen is also President of the XMPie Users Group and Board Member of the global Xerox Premier Partner network. And at least as one of the active members of the Think!Paper initiative, he is always giving great advice to all of us.

 


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#Think!Paper — the key facts at a glance

What we do

We evaluate and profile print and its proponents as an effective driving force for transformation – across all industries!

Our mission

We show, first and foremost, that print is by no means driftwood in an ocean of transformation (with Titanic-style effects) but rather a solid anchor for the ‘tsunamis in our heads’!

Our USP

  • We are bringing together the brightest minds to form interdisciplinary #Think!Teams with a global outlook.
  • We are building up the finest pool of expertise with a clear focus on interaction, discourse, customer experience and sustainable conversations.
  • We are reinforcing the bedrock of any successful ‘digital’ transformation – proficient, dynamic and meaningful communication.

Benefits for our partners

We help our partners make new and market-relevant discoveries that inspire them and inject new energy into their development.


 

 

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Graphic Repro On-line News Review from 14 December 2015 
Welcome to another week of news highlights and to Online Features where we have a super little article from ‘mymuesli’ in Passau, Germany lauding the opportunities that Heideberg’s 4D digital inkjet press has provided this rather unique startup company. We have Bobst‘s 125th Anniversary plans, and then HP and KBA with the world’s most productive inkjet web press. You’ll find the latest from drupa 2016, with the second Global Insights Report (in the drupa Newsroom) and from FESPA with Printeriors, the interior design showcase and dedicated conference, which will present a new concept for 2016 dubbed ‘The Print Hotel’, as the show returns to Amsterdam in March.

Laurel Brunner’s Verdigris Blog for last Friday, 11 December, includes mention of COP21 in Paris and ends with a caution that the graphics industry needs its associations to keep their members informed and aware, of where the green debate is heading and about how to participate in the conversation.

The news headlines this week contain some really important developments, not least of which appeared on Monday to begin the week on a high note, as HP and KBA debuted the world’s first HP PageWide Web Press T1100S to a couple of hundred key international packaging printers at KBA’s headquarters in Würzburg over a two-day event. This press also features in Friday’s leader to round-off the week, as DS Smith Packaging confirms that it has chosen to become the first packaging specialist to install the world’s first T1100S 2.8 metre wide inkjet web press from HP and KBA, in a sector where digital printing is the fastest growing segment in packaging, with a projected annual growth rate of 17 per cent in a market expected to be worth $19 billion by 2019.

Sappi led the news on Tuesday as it highlighted RLC Packaging and its recent success in the 2015 Red Dot Design Awards, using Sappi’s bright white carton material Algro Design for an exclusive hosiery and shapewear brand range packaging designed by Leo Burnett. You will also find a couple of other Awards mentions: from KBA on Tuesday; then EFI which is one of eight businesses to be honoured this year with the prestigious American Chamber of Commerce in Italy Award. Then we have Xeikon on Wednesday, as Dubai customer Kimoha celebrates a first as digital gains narrow web sector recognition at the recently held 35th FINAT Label Awards.

On Wednesday Heidelberg leads with the first of its drupa 2016 announcements, and reveals that it will exhibit the digitised future of the print media industry under the motto ‘Simply Smart’ and the biggest event in 2016; and then on Thursday it follows through with the second announcement on its plans to showcase ‘Smart Integration”, described as the next stage in automated print media production at next year’s event.

Although there are only 25 news articles again this week, you will find several really good and important announcements if you work your way through them carefully, including the Xaar Plc on Friday, as it reveals that Chris Morgan, the former key and very senior HP executive with a strong background in global marketing and general management and impressive track record, is to join the Xaar Board from January 2016. As with CEO Doug Edwards, Chris should be a great addition who is set to make his mark in Xaar’s future and the world of inkjet.

The tailender serves to remind you that the Festive Season and Christmas is drawing ever-closer and the major holiday season closures and exodus in the Southern Hemisphere, so there will only be one more e-News update before I also take a well-earned break until mid-January, when the industry should once again be under way following all the various interruptions and closures. If you are closing and disappearing during the week ahead, then I wish you Seasons’ Greetings wherever you are, and a very Happy Christmas and Happy New Year in 2016.

That’s it until next week.

My best regards,

Mike Hilton

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Smart applications by Heidelberg: mymuesli.com presents 121 packaging printing on-site.

Our e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative from Digital Dots. Our Drupa and FESPA Newsrooms can be accessed from the Index on our Home Page, as well as News in Review, which provides a weekly overview and listing of all news added to the site. 

Headline News
Over 27,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news pages

Mon 07 December…   HP and KBA present world’s most productive inkjet web press
DS Smith Packaging to install first HP PageWide Web Press T1100S: Pre-print and digital printing in one machine…

Sun Chemical creates new Advanced Materials Division

Sun Chemical forms a new Advanced Materials division with expanded portfolio of technologies from Sun Chemical and DIC…

Heidelberg’s Full Service Plus programme

Full Service Plus ramps up production month by month…

Xaar announces new family of Printheads
Xaar announces new family of Printheads for coding and marking applications with a 17mm print swathe…

Corelio automates with EFI Technique MIS Software
Publishing efficiency soars with 85 per cent of production running ‘hands free’ and a 10 per cent overall labour savings…

Tue 08 December…   
Good enough to touch: Enhancing the POS experience
In both visual and tactile terms, the packaging makes an instant impression, conveying the qualities of the product inside…

EFI to receive the AmCham Italy Transatlantic Award
EFI is one of eight businesses to be honoured this year with the prestigious American Chamber of Commerce in Italy Award…

European Sign Expo 2016 doubles in size
Expansion into another hall makes this the largest ever show, and destined to be the most successful edition to date…

Alphaset starts new chapter in binding with IFS

Horizon BQ270 PUR expected to achieve ROI in under a year…

Hub Folding Box receives Family Business Award 2015

KBA congratulates Hub Folding Box as the 2015 Massachusetts family business Award Winner…

Wed 09 December…   Heidelberg at drupa 2016: ‘Simply Smart’
drupa 2016: Heidelberg to exhibit the digitised future of the print media industry under the motto ‘Simply Smart’…

Printeriors 2016 presents ‘The Print Hotel’
Interior design showcase and dedicated conference return with new concept for 2016, from 8 – 11 March in Amsterdam…

Hot Foil Stamping Days held at the Bobst Centre in Mex

Bobst Large Format Hot Foil Stamping Days showcase new technology for size VI added value finishing at Bobst Competence Centre…

Large-format KBA Rapida 164 goes to Romania
Eurobusiness receives country’s first jumbo Rapida 64 with six printing units, coater + extended delivery from KBA-Sheetfed Solutions…

Xeikon helps Dubai customer scoop FINAT award

Kimoha celebrates a first as digital gains narrow web sector recognition at the 35th FINAT Label Awards…

Thu 10 December…   Ricoh’s European Customer Experience Centre expands
As demand grows Ricoh Europe announces plans for a new executive reception and briefing centre for production printing.

Heidelberg is enabling Smart Integration for drupa 2016
Heidelberg to showcase the next stage in automated print media production at drupa 2016…

Callas pdfaPilot expands Levigo Jadice server
Callas’ pdfaPilot expands the functionality of Levigo Solutions’ document conversion tool for high-quality PDF/A…

Muller Martini’s Presto II Digital saddle stitching system

The Presto II Digital saddle stitching system is considered to be the ideal solution for both offset and digital small to mid-sized runs…

Mercia’s Foliant completes business vision

Lamination solution is the final piece in production jigsaw…

Fri 11 December…   DS Smith Packaging to install first HP PageWide Web Press
HP Inc. reinvents corrugated packaging printing in collaboration with KBA, with the world’s first T1100S 2.8 metre width press…

Xaar appoints Chris Morgan as non-executive director

Chris Morgan brings with him a wealth of expertise in managing complex international technology businesses with HP…

Canon launches the Océ ColorWave 810 and 910
Canon launches the Océ ColorWave 810 and 910 – the fastest digital wide-format colour printers on the market…

mymuesli – your print and your customised muesli

The German start-up has been building a reputation for customised, healthy, and organic cereal and fruit-based products…

Creation Reprographics chooses Esko’s WebCenter
Streamlined communications, paperless operation and localisation increase capacity, facilitate growth, generate 30% savings…

Lead article from Friday 04 December in previous update… 

Heidelberg Packaging Days in Wiesloch-Walldorf
Heidelberg uses Packaging Days to showcase new products from its partnership with Masterwork for the packaging sector…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, packaging and finishing, all with complementary consumables. Heidelberg has offices in around 170 countries. Visit the Heidelberg Website for more information.

Electronics For Imaging  (EFI) is a world leader in digital imaging and print management solutions for the commercial printing market. Its portfolio of integrated solutions span production and superwide format printing, graphic arts, advanced professional printing software, and industrial inkjet systems. Its technologies increase productivity by automating print and business processes To find out more visit the EFI Website.

Kodak Commercial Imaging  (Kodak) is a leading provider of innovative solutions for conventional, digital and hybrid print production environments. With the most expansive portfolio for the graphic communications market,  Kodak features technologies, products and services that help print providers streamline processes, optimise efficiencies, broaden services, and grow businesses. To find out more, visit the Kodak Graphics Website.

drupa 2016 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’ with the slogan ‘touch the future’. The issues of ‘package printing’, ‘multichannel’, ‘green printing’, ‘3D printing’ and ‘functional printing’ will become increasingly important to the overall communication strategy. To find out more, visit the drupa 2016 Website.

Online Feature articles 2014 – 2015
There were again well over 90 last year, including nine downloads, as well as 92 articles in 2013 which can still be accessed via the Index on the Home Page, with prior years’ via Search Archives (option 2) on the Website.

Downloads in 2015 Chapter 01
There are currently three downloads available for you in this Chapter , where you can download the PDF.

Technology-related 2015 Chapter 02
You will find 18 current feature articles in this Chapter, with the most recent from Heidelberg.

Nov/Dec 2015 Chapter 08

mymuesli – your print and your customised muesli
For eight years, the Passau-based German start-up ‘mymuesli’ has been building a reputation for customised, healthy, and organic cereal and fruit-based products…

Previous…    HP and KBA present world’s most productive inkjet web press
DS Smith Packaging to install first HP PageWide Web Press T1100S: Pre-print and digital printing in one machine…

Heidelberg Packaging Days in Wiesloch-Walldorf
Heidelberg uses Packaging Days to showcase new products from partnership with Masterwork for packaging sector…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blog 2015

Mark to Market
The weekly Verdigris blog by Laurel Brunner – Fri 11 Dec

Previous…    December in Paris
The weekly Verdigris blog by Laurel Brunner – Fri 04 December

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index, as well as via the special Newsroom button on the right of the Home Page near the top. It is divided into the following Chapters for your convenience and ease of use…

drupa 2016 News from Messe Düsseldorf

2nd drupa Global Insights Report Executive Summary
Touch the future – Applications that can create growth. Printfuture (UK) and Wissler & Partner (Switzerland) were appointed by Messe Düsseldorf to conduct these two report series…

drupa 2016 News from Exhibitors
Latest additions can now be accessed in our Drupa Newsroom.

Heidelberg to enable Smart Integration for drupa 2016
Heidelberg to showcase the next stage in automated print media production at drupa 2016…

Heidelberg at drupa 2016: ‘Simply Smart’
drupa 2016: Heidelberg to exhibit the digitised future of the print media industry under the motto ‘Simply Smart’…

drupa 2016 Expert Articles series
Can be accessed via our Drupa Newsroom, in the Index on the Home page.

NEW…    Sustainability and the Printing Industry
Touch the future. Drupa expert Article No 5 by Laurel Brunner, who has worked exclusively in the prepress and publishing industries, with a particular specialisation in digital prepress, digital production and digital printing…

FESPA Newsroom
The dedicated FESPA Newsroom can be found via the Index on our Home Page.

Printeriors 2016 presents ‘The Print Hotel’
Interior design showcase and dedicated conference return with new concept for 2016…

Previous…    10th FESPA Digital for speciality printers in 2016
The tenth anniversary edition of FESPA Digital will reflect the astonishing development and diversification of digital print in the intervening decade…

The Graphic Repro On-line Website is supported and sponsored by: 

Antalis South Africa, Canon SA, Dainippon Screen,  Drupa 2016,  EFI and EFI Vutek, Esko,  Epson Europe BV,  FESPA. Goss International Inc,  Heidelberger Druckmaschinen AG,  HP Graphic Solutions,  Kodak,  Koenig + Bauer AG,  Kemtek Imaging Systems,  Krause-Biagosch,  Leonhard Kurz Stiftung,   Manroland Web Systems GmbH, Muller Martini AG,  POLAR-Mohr, QuadTech Inc,  Quark Inc,  Ricoh Europe,  Sappi LimitedThunderbolt Solutions, and UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are: 

http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.
e-mail graphicrepro.za@gmail.com

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