Heidelberg verified at the International Motor Show in Francfort, #IAA2017 what Dr. Ulrich Hermann pointed out in the ValueDialog: “At IAA 2017 we presented ourselves as a technology provider for the automotive industry and showcasing the personalized future. The enhancement of digital printing for integration into industrial processes is opening up new growth markets for us. We have the expertise and technologies to design the personalized world, and support customers from a wide range of industries in establishing their digital business models,” says Dr. Ulrich Hermann, Board Member and Chief Digital Officer at Heidelberg.