”Six reasons Digital Print belongs in your media mix” — Great insights. Great Interview. TX to Francois Martin.
Photo: HP, 2013
Great conversation about Marketing Innovation, current trend and Digital Print with
François Martin, WW Marketing Director Graphic Solution Business at Hewlett-Packard.
Interview by Andreas Weber
Why you should read this blog post:
• HP’s Francois Martin explains in an excellent way how to benefit from graphic solution technologies to do a better, sustainable marketing job — hitting the ”Zeitgeist“ perfectly.
• His main target is to transform the product and solutions offerings of HP GSB into a valuable, customer centric and effective marketing communication success for his own purpose and for his customers and the customers of his customers.
• He shows how to make the right step from technology innovation to market success by bringing Brand Owners/Agencies and Print Service Provides closer together and fulfilling their needs smartly.
• His core messages related to ”Six reasons Digital Print belongs in your media mix”:
It cuts through email…
View original post 935 more words