Advertisements

Archive

Tag Archives: Web2Print

value-publishing-mike-hilton-2017-001

To keep informed follow on Twitter via hashtag #hid17.

 

Graphic Repro On-line News Review to Friday 20 January 2017

Welcome to this week’s news roundup of 20 of the best received during the past seven days, as well as the latest Verdigris Environmental Blog from Laurel Brunner, and the two very latest Wild Format Technology Guides from Digital Dots, bringing the total in this new series to 19.
You’ll find a number of superb sales and recent intallations among this week’s posts for leading technology from Ricoh in the UK; Heidelberg in North America; from Fujifilm with Inca Digital in Johannesburg, South Africa; KBA in the United States; EFI in both Spain and Israel; IFS with Foliant in the UK; Edale in Thailand; and MPS with its first Domino-powered Hybrid narrow web press in North America.
Event news this week came from this year’s sell-out EFI Connect customer event in Las Vegas on Wednesday, Thursday and Friday; with upcoming event news from Heidelberg for its participation in PrintWeekLive! In the UK which takes place from 8 – 9 March; and from Ricoh Europe on Friday, with its plans for Hunkeler Innovationdays in Lucerne next month.
New kit this week from Intec, Zund and Drytac on Monday; from Canon with three new MFP devices on Wednesday; and from Komori on Thursday with its very latest Lithrone press, which it describes as the ultimate one-pass double-sided printing press to meet the most demanding requirements.
The tailender is from Sappi and Felix Schoeller, who jointly announced on Thursday they are to develop sustainable packaging solutions by combining their unique core competencies.

That’s it until next time.

My best regards,
Mike Hilton
 

bildschirmfoto-2017-01-23-um-09-19-37

EFI Connect was a big success. Read more.

e-News comprises:  Headline News – Online Feature Articles – the Verdigris initiative and Wild Format Technology Guides from Digital Dots, and our Drupa and Newsroom, all of which can be accessed from the Website Home Page and its Index. We also have News in Review, which provides a weekly overview and listing of all news added to the site in the prior week. 

Headline News
Over 28,000 news items have now gone online since we launched our Website in September 2001. News for the past 24 months can still be accessed via the Home Page and its continuation news page

Week beginning Mon 16 January – actual date published also appears in article footline

Monday
New Intec CS3000 model launched today
Intec enhances ColorSplash digital imaging range with new CS3000 with affordability in mind for lower volume users…

Hubergroup develops MGA Natura sheetfed ink series
The fast-setting ink series is ideal for high-volume printing of food packaging and fast post-print processing…

Zünd adds more powerful, versatile, automated router
With the high-powered RM-L router option, Zünd brings to market a robust new 3.6kW routing solution…

Drytac announces new Polar Carpet film for graphics
Create ‘Slip Certified’ slip resistant short-term graphics for short pile carpets with Drytac’s Polar Carpet film…

Tuesday
Advantage Ricoh in digital colour printing stakes
ADP has swopped Xerox for Ricoh and it is thumbs up for the C9110 from the Dorchester UK printer. By Gareth Ward…

Classic Open House for Heidelberg’s classic X-Press
Open House at Classic Litho + Design, Inc. showcases cost-effective benefits of high-spec Heidelberg Speedmaster CD 102…

Pureprint has fast turnaround work covered with Foliant
IFS-supplied Foliant Taurus Laminator supports demand for 24-hour delivery at Pureprint Group in the UK…

Edale eight-colour press for EVA in Thailand
EVA Enterprise in Bangkok, Thailand, returns to Edale to invest in full UV FL3 eight-colour label printing press…

Wednesday
Fujifilm and USS Graphics: A South African success story
Full-service South African commercial printer strengthens its Fujifilm partnership with second Inca Digital Onset in two years…

Heidelberg digital and litho live at PrintWeekLive!
Under the banner Simply Smart there will be a Press Center XL 2 and Versafire CV five-colour B3 digital press; with Anthony Thirlby representing Heidelberg on the discussion panel…

EFI Connect once again reached sell-out capacity
Global EFI customers from 37 nations jumpstart their business opportunities in 2017 at sold-out Connect conference…

Canon announces three new imageRunner Advance MFPs
New Canon multi-function printer series designed to meet the demands of today’s modern office environments…

Thursday
Sappi Europe and Felix Schoeller Group to collaborate
Sappi and Felix Schoeller to jointly develop sustainable packaging solutions by combining their unique core competencies…

Komori announces Lithrone GX44RP debut
Komori has developed the ultimate one-pass double-sided printing press to meet the most demanding requirements…

First EFI Nozomi C18000 for Hinojosa in Spain
Hinojosa selected for first worldwide installation of EFI’s Nozomi C18000 single-pass LED inkjet corrugated board press…

MPS EF SYMJET hybrid press first for North America
Meyers is first in North America to purchase the MPS EF SYMJET digital UV inkjet label press powered by Domino…

Friday
Ricoh at Hunkeler Innovationdays 2017 in Lucerne
Ricoh to focus on end-to-end workflow with Ricoh Pro VC60000; and Pro C9100 at Hunkeler Innovationdays in February…

Premier boosts productivity with Promatrix 106 CS
Premier Folding Carton in Cincinnati reaping the benefits of Heidelberg’s Promatrix 106 CS die-cutting machine…

El Paso Paper Box adds KBA Rapida 106 seven-colour
Texas firm differentiates itself with perfecting, full inline UV, upgraded quality controls, and faster productivity…

Campus Digital Imaging adds EFI Vutek 3r LED printer
Newly launched roll-to-roll model replaces three printers, improving throughput and enabling same-day delivery for Israeli firm…

A couple of the key articles from last week… 

Xaar signs piezo inkjet printhead partnership with Xerox
Xaar has signed an agreement with Xerox Corporation to partner for bulk piezo inkjet printhead production…

Ricoh achieves BPIF ISO 12647 certification
Ricoh UK Products Ltd achieves world’s first UKAS accredited ISO 12647 certification for a digital press manufacturer…

GraphicRepro.Net e-News  (ISSN 1814-2923) is sponsored and made possible by:

Heidelberger Druckmaschinen AG  (Heidelberg), The world’s largest printing press manufacturer for the industry worldwide. Heidelberg customers enjoy the most comprehensive and extensive sales and service network in the industry for JDF compliant workflow, computer-to-plate, sheetfed offset, Web-to-print, digital printing, digital inkjet for labels and packaging, folding and finishing, and consumables. with offices in around 170 countries. Visit the Heidelberg Website for more information.

drupa 2020 (drupa), the international flagship fair of the printing and media industry, responds to the challenges of the changing market and provides pioneering solutions for the future. This is highlighted by the new marketing and communication strategy where drupa claims its position as ‘No.1 for Print & Crossmedia Solutions’. Visit the drupa 2020 Website.You should also visit blog.drupa.comfor the very latest industry news and developments.

Online Feature articles 2014 – 2017
Only 49 articles for last year – but you will find another eleven Expert Articles and ten drupa ante portas Blogs from Andreas Weber in our drupa Newsroom. There were over 70 last year, and over 90 in 2013 and in 2014 which can still be accessed via the Index on the Home Page.

Online Features Nov/Dec Chapter 08

Previous…   
Improving colour across suppliers
Colour is an integral part of every product we see and touch, and it elicits an emotional response. By Shoshana Burgett, director of corporate strategy for X-Rite Pantone…

Verdigris – Environmental Initiative

Laurel Brunner’s weekly Verdigris Blogs 2017

Trumping the Paris Agreement
The weekly Verdigris blog by Laurel Brunner – Fri 20 Jan

Previous…   
Packaging Technology Cuts Emissions
The weekly Verdigris blog by Laurel Brunner – Fri 13 Jan

Technology Guides – from Digital Dots

Technology Guides for Wild Format 2016 – 2017
This is the brand new series for 2016 – 2017. The first 18 can now be found in this special section in the Index on our Website Home Page. All have illustrated PDFs to download.

No 19 – Installation Basics for Wide Format Projects
Have you ever heard that print is dead? Well, if you have, I’m sure you disagree, especially when we look at the development of digitally printed options. By Paul Lindström

No 18 – Machine Head
Investing in the right wide format equipment is paramount for any digital print provider. With options more diversified than ever, just how do you find out which machine will really rock your shop? By Sonja Angerer…

Drupa Newsroom
Our Drupa Newsroom with news from Messe Düsseldorf and for Drupa 2016 can be found in the Index. It is divided into Chapters for your convenience… but you must scroll down to view each Chapter and its content when you visit the Newsroom

News from Messe Düsseldorf 2016 – 2017

Previous…   
Messe Düsseldorf to reconstruct Southern Section
Plans for the reconstruction of the South Entrance and Halls 1 + 2 in a EUR 140m investment approved for completion in 2019…

The various Chapters in the drupa Newsroom are highlighted below. When you enter, just scroll down to see and access the complete collection::

drupa daily; drupa Exhibitors’ show + post-show News; drupa pre-show Exhibitor news; post-drupa from Messe Düsseldorf; drupa ante portas Blogs from Andreas Weber; drupa Expert Articles – and more

The Graphic Repro On-line Website is supported and sponsored by: 

Canon SA, Screen Europe,  Drupa 2020,  Esko,   Heidelberger Druckmaschinen AG, Kemtek Imaging Systems,  Leonhard Kurz Stiftung, Manroland Web Systems GmbH, Ricoh Europe, Sappi Limited  and UPM-Kymmene.

If you would like to send news for consideration for the Graphic Repro On-line Website (ISSN 1814-2915) or to submit comments, please e-mail Mike Hilton at: graphicrepro.za@gmail.com.

Our Website urls are:

http://www.graphicrepro.co.za
http://www.graphicrepro.net

GraphicRepro.Net e-News (ISSN 1814-2923)  provides weekly updates from the Graphic Repro On-line Website and is  compiled and published by Mike Hilton, graphicrepro.netPO Box 10 Peterburgskoe Shosse 13/1, 196605 Pushkin 5, St. Petersburg, Russia.  e-mail graphicrepro.za@gmail.com

Advertisements

XMPie ValueDialog Renato Vögeli.001

 

It’s worth a visit to the beautiful Emmental region of Switzerland. Here I met up with Renato Vögeli in his family-run business. Vögeli AG has firmly established itself as a solutions provider for “marketing production and printing”. Their expertise in multichannel solutions and print in the communications mix attracts interest beyond just Switzerland. Renato Vögeli focuses less on disruption than on a careful step-by-step process to take customers along on a journey, keeping in mind their sensitivities and their needs. I call that quite simply first-class “communications empathy”! — 

Interview: Andreas Weber | Click for the german text

Key messages: Fulfil customer wishes. Create trust!

  • In focus: Fulfil customer wishes, create individual experiences. 
  • The particular: The target group is taken along on a journey in a mix of online and offline that offers various points of contact.
  • The result: Multichannel communications ensures optimal customer connectivity, creates trust and brings the personal relationship with the customer to a higher level!

 

Bildschirmfoto 2016-02-07 um 11.36.07

There are many definitions, some conflicting, for the term multichannel communications. What is yours? 

Renato Vögeli: We understand multichannel communications to be the individual addressing of the target group across various channels in order to reach the individual wherever he or she may be. With that, we can take the target group along on a journey in a mix of online and offline that offers various points of contact.

What are the consequences of that?

Renato Vögeli: In a certain sense, we are always thinking of the target group and their sensitivities. To fulfil their wishes, we accompany interested parties through multichannel communication who engage in it on the basis of trust and their actual needs. This has to happen at the right time, in the right way and on the right track. Unlike in advertising, we do not want to create any needs, but rather specifically address latent ones.

What are the prerequisites for this form of “communications empathy”?

Renato Vögeli: There are three decisive factors. First, you need to know exactly where and how to reach your target group. Second, this is not about advertising products, but about creating added value, the enrichment, that is important to the customer. And third: you cannot and should not tempt people with offers that do not make them happy or that are not even necessary. Even if you could earn a lot of money from it. Mutual success is what matters and in our opinion multichannel communications is the appropriate way. The more so, as we can better control and measure the success.

Bildschirmfoto 2016-02-07 um 11.37.54

Based on your experience, what are the factors that inhibit the marketing of multichannel services/solutions?

Renato Vögeli: The crux is that whenever we offer new clients our innovative solutions, we always attract their interest. But new and complex things also cause anxiety or raise doubts. Many feel uncertain. Then comes the question: What are others doing?

… and why is that? 

Renato Vögeli: Initially, innovations are very abstract and fulfil their purpose only if they can be individually employed. Citing examples of others may be inspiring, but are rarely suitable for oneself. After all, there are many possibilities and channels that can be employed. Successful teamwork is therefore difficult at first to reconstruct, especially since you have to bring together many parties on the customer’s side. Here’s an easy example: Marketing relegates a task to IT who has too little background knowledge as to the purpose and objectives of the action. The art is in being able to bring together the right project team from the beginning based on a concrete common objective. It is easier for us to bring together the right decision-makers as a homogenous group so that everyone is pulling together in medium-sized companies than it is in large firms or corporate groups.

Can you give us some examples from your experience?

Renato Vögeli: The following was a tricky case. In a banking company, they wanted to know immediately if similar innovation projects were being conducted in other departments in the same building. That means that in large firms it is difficult to develop an overall strategy to generally answer the question that leads to success through multichannel communications: How can we jointly manage to address our customers individually across all channels?

Very open to multichannel communications are basically all sectors that, due to their customer structures and faster sales cycles, are heavily reliant on innovation, particularly, for example, in trade. Here we no longer talk in the beginning about how one can do something, but rather the benefits that come from new solutions. That changes the task of sales enormously. Focus is on optimisation, efficiency and a change in thinking. You cannot sell multichannel communications as a product off the rack. Targeted solutions are what count. 

 

 

What does that mean for the marketing of multichannel communication?

Renato Vögeli: Marketing multichannel communication means that you have to listen, analyse and advise to arrive at a specific solution. For us, that means initiating processes that pique curiosity and stir up enthusiasm. We have employed sales specialists who do not come from a traditional sales background for print or media products, but rather who deal with marketing issues. We spread knowledge about multichannel communication early on through seminars and presentations. Today, we approach customers in a targeted way with workshops that are geared specifically to the needs of that customer in order to work out possible solutions.

With regard to the digitalisation of all business processes that is inevitably fast-forwarding us into a new dimension via the Internet of Things and Industry 4.0: What remains? What needs to be rethought?

Renato Vögeli: Digitalisation is clearly charting the course, but at the same time is a natural part of multichannel communications for minimising effort. Up to now, we have focused on reproducing our customer’s marketing processes in B2B portals that we call marketing portals. In the end, they are web shops, developed also in conjunction with third-party providers, for standardising ordering processes and making them more flexible.

Bildschirmfoto 2016-02-07 um 11.35.30

Sample for a Web shop created by Vögeli AG

 

How will multichannel services change? 

Renato Vögeli: Individual projects will increasingly turn into perpetual, integrated communications campaigns that permanently promote customer connectivity. The web shops we create, for example, can be optimally combined with multichannel communications activities. Events, for instance, are predestined for this. Focus is on the when, where and how that we can individually augment with images, maps created through geo-mapping, etc., to enthuse the person invited in a multimedial and very personal way. From the sending of invitations, an interactive campaign is then established that offers great benefit through extended communications possibilities that can also be continued after the event…

… are you technologically equipped for that step?

Renato Vögeli: Thanks to our XMPie software, we are fully equipped technically for that. Our strengths lie, among other things, in that we can integrate customer addresses from ERP systems to be combined in the mix of print mailings with PURLs [personalised websites with protected customer data], e-mails, text messages, etc. for a package solution. Everything that happens in the dialogue with the customer can be immediately measured, documented and evaluated to be of use for subsequent activities. This occurs automatically and reduces effort significantly.

That means we decisively help our customers in that respect to intensify the contact with their customers over the long term so that emotions and expectations are sustained. In the end, it is all about the personal relationship, not just the administration of contacts in databases. In B2B particularly, that is the key!

Thank you for the great conversation. See you again soon, maybe in the beautiful Emmental valley. Or lastest at drupa 2016.

Vögeli 01_januar16-7e3f4b70

Contact:

Vögeli AG Marketingproduktion & Druck
Sägestrasse 21-23
CH-3550 Langnau
T. +41 (0)34 409 10 10
voegeli@voegeli.ch

XMPie ValueDialog Renato Vögeli.001

 

Ein Besuch im wunderschönen Schweizer Emmental lohnt sich. Hier trifft man Renato Vögeli in seinem Familienbetrieb. Die Vögeli AG hat sich als Lösungsanbieter für „Marketingproduktion & Druck“ bestens etabliert. Die fundierte Expertise für Multichannel-Lösungen und Print im Kommunikationsmix findet über die Schweiz hinaus Beachtung. Renato Vögeli setzt dabei weniger auf „Disruption“ als auf eine umsichtige Schritt-für-Schritt-Vorgehensweise, um Kunden in ihrer Befindlichkeit und gemäß ihren Bedürfnissen auf eine Reise mitzunehmen. Ich nenne das ganz einfach „Kommunikations-Empathie“ vom Feinsten!

Interview: Andreas Weber | Click to access english text version

 

Kernaussagen: Wünsche erfüllen. Vertrauen schaffen. 

  • Im Fokus: Kundenwünsche erfüllen, individuell erfahrbare Erlebnisse schaffen.
  • Das Besondere: Das Zielpublikum wird im Mix von Online und Offline auf eine Reise mitgenommen, die verschiedenste Berührungspunkte bietet.
  • Das Ergebnis: Multichannel sorgt für optimale Kundenbindung, schafft Vertrauen und hebt das persönliche Verhältnis zu Kunden auf eine höhere Ebene!

 

Bildschirmfoto 2016-02-07 um 11.36.07.png

Für den Fachbegriff Multichannel gibt es viele, teilweise widersprüchliche Definitionen. Wie lautet Ihre? 

Renato Vögeli: Wir verstehen unter Multichannel die individuelle Ansprache des Zielpublikums über verschiedene Kanäle, um den Einzelnen dort anzusprechen, wo er sich aufhält. Wir können damit das Zielpublikum im Mix von Online und Offline auf eine Reise mitnehmen, die verschiedenste Berührungspunkte bietet.

Welche Konsequenzen ergeben sich daraus?

Renato Vögeli: Wir denken im gewissen Sinne stets vom Zielpublikum und seiner Befindlichkeit aus. Um Wünsche zu erfüllen, begleiten wir durch Multichannel Interessenten, die sich darauf einlassen, auf Basis von Vertrauen und ihrer tatsächlichen Bedürfnisse. Dies muss im richtigen Moment, auf die richtige Art und Weise, auf dem richtigen Weg erfolgen. Anders als in der Werbung wollen wir keine Bedürfnisse wecken, sondern latent vorhandene konkret ansprechen.

Welche Vorraussetzungen braucht diese Form der „Kommunikations-Empathie“?

Renato Vögeli: Drei Faktoren sind ausschlaggebend. Man muss erstens genau wissen, wo und wie die Zielgruppen erreicht werden. Zweitens geht es nicht um das Bewerben von Produkten, sondern um das Schaffen von Mehrwerten, die das Bereichern, was für den Kunden wichtig ist. Und Drittens: Man kann und darf Leute nicht mit Angeboten verführen, die nicht glücklich machen oder gar nicht nötig sind. Selbst wenn man damit Geld verdienen könnte. Der gemeinsame Erfolg ist das Entscheidende und dazu ist Multichannel in unserer Sichtwiese der geeignete Weg. Zumal wir den Erfolg besser steuern und messen können.

Bildschirmfoto 2016-02-07 um 11.37.54

Was sind aufgrund Ihrer Erfahrungen bei der Vermarktung von Multichannel-Services/-Lösungen die Hemmfaktoren?

Renato Vögeli: Der Knackpunkt ist: Wenn wir einem Neukunden unsere innovativen Lösungen anbieten, stoßen wir immer auf Interesse. Aber das Neue und Komplexe macht auch Angst oder schürt Bedenken. Viele fühlen sich unsicher. Daher kommt die Frage: Wie machen das andere?

… und woran liegt das? 

Renato Vögeli: Innovationen sind zunächst sehr abstrakt und erfüllen ihren Zweck, wenn sie individuell nutzbar sind. Beispiele anderer können inspirieren, taugen aber nur selten für einen selbst. Denn es gibt viele Möglichkeiten und Kanäle, die einsetzbar sind. Das erfolgreiche Zusammenspiel ist darum zunächst schwierig nachzuvollziehen, zumal man auf Kundenseite viele Parteien zusammenbringen muss. Einfaches Beispiel: Marketing verweist an die IT, die dann aber zu wenig Hintergrundwissen zu Sinn und Zielen der Aktion hat. Die Kunst ist also, dass man von Anfang an die richtigen Projektteams zusammenführen kann, auf Basis einer konkreten gemeinsamen Zielsetzung. Bei mittelständische Firmen gestaltet es sich für uns einfacher als bei Großfirmen oder Konzernen, die richtigen Entscheidungsträger als homogene Gruppe zusammenzubringen, damit alle an einem Strang ziehen.

Können Sie Beispiele aus Ihrer Praxis nennen?

Renato Vögeli: Ein kniffliger Fall war folgender. Bei einem Bank-Unternehmen wollte man sofort wissen, ob im selben Haus mit anderen Bankabteilungen bereits ähnliche Innovationsprojekte vorangetrieben werden. Das heisst, in Grossunternehmen ist es schwierig eine Gesamtstrategie zu entwickeln, um generell die Frage zu beantworten, die per Multichannel zum Erfolg führt: Wie schaffen wir es gemeinsam, unsere Kunden individuell über alle Kanäle hinweg anzusprechen?

Sehr offen für Multichannel sind aber grundsätzlich alle Branchen, die aufgrund der Kundenstrukturen und schneller Verkaufszyklen auf Innovationen dringend angewiesen sind, vor allem etwa im Handel. Hier sprechen wir zu Beginn nicht mehr darüber, wie man was machen kann, sondern über den Nutzen, der aufgrund neuer Lösungen entsteht. Das verändert die Aufgabe der Vertriebsarbeit enorm. Optimierungen, Effizienz und Umdenken stehen im Fokus. Man kann Multichannel nicht als Produkt von der Stange anbieten. Es zählen gezielt Lösungen.

 

 

Was bedeutet das für die Vermarktung von Multichannel?

Renato Vögeli: Multichannel zu vermarkten heisst, man muss zuhören, analysieren und empfehlen, um zu spezifischen Lösungen zu gelangen. Das heisst für uns, Prozesse zu initiieren, die Neugier und Begeisterung wecken. Wir haben Vertriebsspezialisten eingestellt, die nicht klassisch aus dem Vertrieb für Drucksachen oder Medienprodukten kommen. Sondern die sich mit Marketingthemen beschäftigen. Wir haben auch schon früh mit Seminaren und Vorträgen Wissen rund um Multichannel vermittelt. Heute gehen wir gezielt auf Kunden zu mit Workshops, die sich konkret am Bedarf des Kunden orientieren, um Lösungsmöglichkeiten zu erarbeiten.

Mit Blick auf die Digitalisierung aller Geschäftsprozesse, die zwangsläufig via Internet-of-Things und Industrie 4.0 in neue Dimensionen vorstößt: Was bleibt bestehen, was muss neu durchdacht werden?

Renato Vögeli: Die Digitalisierung gibt ganz klar die Richtung vor, ist aber zugleich natürlicher Bestandteil Teil der Multichannel-Kommunikation, um den Aufwand zu minimieren. Bislang liegt der Schwerpunkt darauf, die Marketing-Prozesse der Kunden bei uns abzubilden, über B2B-Portale, die wir Marketingportale nennen. Letztlich sind das Web-Shops, auch in Verbindung mit Drittanbietern, um Bestellprozesse zu standardisieren und zu flexibilisieren.

Bildschirmfoto 2016-02-07 um 11.35.30

Beispiel für einen der Web-Shops, die Vögeli AG betreibt.

 

Wie werden sich Multichannel-Services verändern? 

Renato Vögeli: Einzelprojekte werden sich zunehmend in dauerhafte, durchgängige Kommunikationskampagnen wandeln, die Kundenbindung dauerhaft fördern. Die von uns geschaffenen Web-Shops zum Beispiel lassen sich bestens kombinieren mit Multichannel-Aktivitäten. Prädestiniert sind zum Beispiel Events. Im Fokus stehen das Wann, Wo, Wie, das wir individuell mit Bildern, Karten per Geomapping etc. anreichern können, um die Eingeladenen „multimedial“ und ganz persönlich zu begeistern. Aus dem Versenden von Einladungen wird dann eine interaktive Kampagne, die hohen Nutzen durch erweitere Kommunikationsmöglichkeiten eröffnet und auch nach dem Event weitergeführt werden kann…

… sind Sie für diesen Schritt technologisch gerüstet?

Renato Vögeli: Technisch sind wir mit unserer XMPie-Software dafür bestens gerüstet. Unsere Stärke liegt unter anderem darin, Kundenadressen aus ERP-Systemen einbinden zu können, die wir im Mix von Print-Mailings mit PURLS [Personalisierte Websites], Emails, SMS etc. zu einer Gesamtlösung verbinden. Alles, was im Kundendialog passiert, ist sofort messbar, dokumentiert und auszuwerten, um für nachfolgende Aktivitäten genutzt zu werden. Dies erfolgt automatisiert und reduziert den Aufwand erheblich.

Das heisst, wir helfen unseren Kunden ganz entscheidend darin, die Kontakte zu Ihren Kunden nachhaltig zu intensivieren, um Emotionen und Erwartungen aufrecht zu erhalten. Es geht letztendlich um das persönliche Verhältnis, nicht nur um die Verwaltung von Kontakten über Datenbanken. Gerade im B2B ist das entscheidend!

Besten Dank für das informative Gespräch. Und bis bald im schönen Emmental. Oder spätestens auf der drupa 2016.

Vögeli 01_januar16-7e3f4b70

Kontakt:

Vögeli AG Marketingproduktion & Druck
Sägestrasse 21-23
CH-3550 Langnau
T. +41 (0)34 409 10 10
voegeli@voegeli.ch
%d bloggers like this: