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Monthly Archives: August 2014

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Hello,

My name is Sükran.

I always enjoy meeting new people from various countries and different perspectives as a Sociology student from Turkey. After doing my AFS Exchange Program in Belgium and getting involved in an international peace project in the Netherlands, I said “why not to apply the Erasmus internship program which gives an opportunity to work in different European countries for 3 months”.

The city of Mainz was a kind of un-existing place for me a few months ago. I have never heard the name of this beautiful city when I was in Turkey. I think, and also what I have heard so far, when it comes to speaking about Germany, is that most of the people from other countries only know; cities like Berlin, Frankfurt, or Nürnberg, but not Mainz.

When I have arrived here to start my Erasmus internship in an international research and publishing company, Value Communication AG in where I get the chance to work with a professional analyst and the founder of Value Communication, Andreas Weber, I was fascinated by the rich cultural and artistic environment of Mainz as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication. It was an emotion that feels like a magic from the history but still existing with its modern face in today`s world.

All these feelings and ideas made me think about the lack of sufficient information and effective communication mediums about the existence of a 2000-year-old city. On that moment, I have decided to create a project which we called´Value Art+Communication Project´ in order to showcase the real value of Mainz without turning it to a touristic advertisement.

In the very beginning, I have prepared a scenario considering the steps of my city experience in Mainz as a project. The scenario I prepared contains realizing the rich history of the city, taking photos in several points in Mainz (not only touristic ones), interviewing with people with different professions who somehow experience Mainz; from minister president of Rheinland-Pfalz state to international students and from business executives to artists, and writing blog posts combining the interviews we called as ValueTalk! and Mainz as a cultural center of communication.

I think, the real value of communication is to experience life itself without taboos and to be able to live with other living beings by exchanging ideas and emotions without discriminating them. It is the communication itself where we can integrate every aspect of life with different perspectives. What makes communication valuable is the lifelong experience each of us has in an unique way. That’s why each of candidates I interviewed by asking the same question, what is the real value of communication, they answered in different ways but none of them denied the fact that communication is valuable and important.

I think the real value of communication for me now, is experiencing the city of Mainz with amazing people I got chance to meet, home-like environment in where I work, and the fascinating culture and history behind. I am very happy to become a part of this experience!

Danke schön! Tschüss!

 

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Şükran Ceren Salalı came from Istanbul to Mainz for a 3 month stay.
Painting: Ying Lin-Sill. Photo: Andreas Weber

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Value Art+Com Project : ValueTalk Trailer Sükran 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

Note: A ValueCheck! dedicated to Gutenberg’s City, Mainz has to be written in german language. For our foreign friends around the globe we translated it as well. So enjoy both versions!

 

MAINZ BLEIBT MAINZ!

Von Andreas Weber

Es gibt wenige Städte in Deutschland, die auf eine so reichhaltige und bewegte Vergangenheit zurückblicken können wie Mainz. Die Stadt an der Mündung vom Main in den Rhein, im herzen Europas, erstarrt nicht in Traditionsbewusstsein. Mainz ist quicklebendig, großstädtisch, weltoffen, wandlungsfähig, eingebunden in ein attraktives Umland, eng verflochten mit anderen Wirtschafts- und Kulturzentren in Nah und Fern. Über 2000 Jahre Stadt-Geschichte haben Spuren hinterlassen und prägen das Mainzer Stadtbild — über- und unterirdisch. Portale, Triumphbögen, Theater, Gedenksäulen, Wohnhäuser, Schiffe und vieles mehr sind aus vergangenen Epochen überliefert, selten erhalten. Mainz als Ort der Kultur und Begegnung war immer auch ein Machtzentrum, das Angriffslust und Eroberungsdrang provozierte.

Ob als römische Garnisonsstadt, als Sitz der Reichskanzler und Erzbischöfe, als Departement-Hauptstadt zu Zeiten der Französischen Revolution und Besatzungszeit oder als strategischer Verkehrsknotenpunkt während des Zweiten Weltkriegs: Mainz war vor Zerstörungswut nie sicher. Geprägt wurde und wird Mainz seit jeher von den Menschen, die dem Ort Leben einhauchen. Mainz war bereits „multikulturell“ als es dieses Wort noch gar nicht gab. Von überall her kommen Menschen als Besucher, begeisterte Wahl-Mainzer lassen sich in bester Nachbarschaft mit den Alt-Eingesessenen nieder — und bleiben oft ein Leben lang! Andere wiederum setzen aus voller Sympathie in Mainz Zeichen, man denke an Marc Chagall und seine weltberühmten Kirchenfernster in Sankt Stephan! Doch auch Profanes ist in Mainz anders als anderswo: Der erlebnis- und genussreiche Wochenmarkt im Schatten des Mainzer Domes gehört zu den grössten und schönsten der Republik. Überhaupt: Die Mainzer stehen kulinarischen Genüssen, inklusive leckeren Weinen, sehr aufgeschlossen gegenüber. 

Mainzer sind erfinderisch. Nicht nur, dass der „Man of the Millennium“ Johannes Gutenberg, seine bahnbrechende Entwicklung des Druckens mit beweglichen Lettern auf Mainzer Boden vollendete. Mainz hat im Sinne eines erweiterten Kulturbegriffs wichtige gesellschaftlich-kulturelle Entwicklungen geschaffen und bewahrt. Von der „Fassenacht“ als Instrument der politisch-humorvollen „Opposition“ über die erste öffentliche deutsche Bürgergalerie bis zum nach-haltigen Napoleon-Kult bis nach 1860 ist das Leben in Mainz von Freiheitsdrang, Unabhängigkeit und Individualität gezeichnet. Mainzer sind trotz alledem keine Egoisten. Sie sind gesellig, freundlich, hilfsbereit und aufgeschlossen. Die Stadt lässt ihren Bürgern stets viel Freiraum, den man nur auszufüllen wissen muss. Das macht Mainz unglaublich attraktiv.

„Kunst dient der Wahrnehmung von Wirklichkeit, die es zu hinterfragen gilt“, formulierte Guido Ludes, der seiner Wahlheimat Mainz zwei Bücher widmete, mit hunderten Zeichnungen und Dutzenden Gemälden. Die Stadt als Architekturkörper ist durch das Werk der Menschen ständig im Umbruch und in Bewegung. Der diese Szenerie beobachtende Künstler versteckt sein Erstaunen darüber nicht. Er setzt dem großartigen Gestaltungswillen der Mainzer Bau-Bürger ein kongeniales Denkmal.

Publikationen über Mainz, konzipiert als Bestandsaufnahme des städtischen Lebens Anfang des 21. Jahrhunderts, weichen von der Norm ab. Das Ensemble von Interviews, Statements, Kurztexten, Zitaten, Fotos mit atypischen Blickwinkeln und eine der guten Typografie verpflichtete Gestaltung werden der Besonderheit dieser Stadt mehr als gerecht. Es eröffnen sich mehrere Perspektiven gleichzeitig: Architektur-Motive und Bauwerke als Metapher für Wandel, Menschen, die gestern, heute und morgen das Stadtbild prägen, kommen zu Wort. Die Stadt wird in ihrer Historie erfasst, um ihre Modernität und Zeitlosigkeit anschaulich zu machen: Vergangenheit, Gegenwart und Zukunft, das Simultane und nicht das Lineare wird zur Leitlinie. Im Zentrum stehen Menschen, die gestern, heute und morgen das Stadtbild prägen und sich für immer Mainz verbunden fühlen. Es dreht sich in Mainz ganz besonders um Beziehungen: Mensch-zu-Mensch, Mensch-zu-Stadt, Stadt-zu-Mensch.

Was Metropolen am Flächenausdehnung ausmacht, besitzt Mainz an Tiefgang.

 

Value Art+Com Project : ValueTalk Trailer Sükran 2014.007

© 2014 by Value Communication AG, Mainz/Germany

Value Art+Com Project : ValueTalk Trailer Sükran 2014.004

© 2014 by Value Communication AG, Mainz/Germany

 

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“MAINZ BLEIBT MAINZ!”

By Andreas Weber

There are only a few cities in Germany that can look back on such a rich and colorful past as Mainz. The city at the mouth of the Main into the Rhine, in the heart of Europe, seems not to be captured in its rich tradition. Mainz is alive, metropolitan, cosmopolitan, versatile, integrated in attractive surroundings, interwined with other economic and cultural centers in near and far. Over 2000 years of urban history have left their mark and characterize the image of the city of Mainz — above and below the ground. Portals, triumphal arches, theaters, commemorative columns, houses, old roman ships, and more are handed down from the past, rarely receive.

Mainz as a place of culture and encounter was always a center of power, which provoked aggression and conquest urge. Whether as an ancient Roman garrison town, the seat of the Chancellor („Reichskanzler“) and archbishops, as departmental capital at the time of the French Revolution and occupation or as a strategic transport hub during the Second World War: Mainz was never safe from vandalism. But Mainz has always been supported by people who breathe life to the place. Mainz had been “multicultural” even the word itself did not exist. From everywhere people love to come to Mainz; and if they stay they will become friends in the best neighborhood with the old-established residents — so they often stay for a lifetime! Others consist of full sympathy in Mainz characters, think of Marc Chagall and its famous church windows in Sankt Stephan! But the profane is unlike anywhere else in Mainz: The eventful and enjoyable weekly farmers market in the shadow of the giant cathedral is one of the largest and most beautiful of the Republic. In general: The people in Mainz are very open-minded about culinary delights, including delicious wines.

People in Mainz are inventive. Not only that, the “Man of the Millennium“, Johannes Gutenberg his pioneering development of printing with movable type in Mainz finished floor. Mainz has created and preserves important socio-cultural developments in the sense of an expanded concept of culture. From the ”Fassenacht“ (”Carnival“) as an instrument of political and humorous ”opposition“ on the first public German citizens to the gallery after-containing Napoleon cult until after 1860 living in Mainz of desire for freedom, independence and individuality is drawn. The people of Mainz are not egoists despite everything. They are sociable, friendly, helpful and approachable. The city delivers its citizens always enough free space, but you have to know to fill out. This makes Mainz incredibly attractive.

“Art is the perception of reality that applies to question it,” formulated Guido Ludes, of his adopted hometown Mainz devoted two amazing books, with hundreds of drawings and dozens of paintings. He showed us the city of Mainz as an architectural body through the work of people constantly changing and in motion. The scenery observed by this artist does not hide his astonishment. He shared his point of view as an artist unifying the citizens of Mainz with its buildings as a congenial monument.

Publications about Mainz, designed as a survey of urban life beginning of the 21st century, have to be beyond the norm. The ensemble of interviews, statements, short texts, quotations, pictures and a good typography and design are the special feature of this city more than fair. It opens up several perspectives simultaneously: 

  • architectural designs and buildings as metaphors for creation, change and destruction; 
  • people who, today, and tomorrow characterize the city yesterday, to share their ideas and observations. 

The city is recorded in their history to make their modernity and timelessness vividly. Past, present and future as a simultaneous momentum and not dominated by a linear structure build the guideline to experience Mainz. The focus is on people, yesterday, today and tomorrow dominate the cityscape, and feel forever linked to Mainz. Human-to-human. Human-to-city. And city-to-human!

My take:
What makes mega cities areal extent, Mainz has in depth.

 

 

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In 2004 (exactly the year when Mark Zuckerberg founded Facebook), we published an extraordinary book about Gutenberg’s City: “Guido Ludes | Stadtlandschaften Mainz II”.

The Artist Guido Ludes created more than 200 drawings showcasing Mainz via its streets, squares, buildings and the street life. Several dozens statements by people living in Mainz or coming to Mainz as visitors were integrated. My article “Mainz bleibt Mainz” served as the preface for the book. And its still valid and wonderful. It will be also the basis for our new Value Art+Com Project to highlight the culture of communication in Mainz by answering the question: “What is the real value of communication?”. (Initiator and Editor: Şükran Ceren Salalı, Istanbul).

 

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Value Check Internet of Things.001

@ 2014 by Value Communication AG, Mainz/Germany

 

ValueLearnings:
• IoT is crucial for any kind of Business Model Innovation
• IoT will increase profit and growth via Value Creation and Value Capture
• IoT follows the rules of Value Innovation by the Big 5-C approach

 

By Şükran Ceren Salalı, Value Art&Communication Fellow

Gordon Hui, who leads the business design & strategy practice at Smart Design in United States and England, just published a blog post called How the Internet of Things Changes Business Models concerning with the relationship between the Internet of Things and existing business models.

According to Hui, today`s business model innovation is hugely affected by the Internet of Things (IoT) which includes value creation and value capture which are two main points for companies in order to increase their profits.

Value creation plays an important role to provide activities for companies in order to increase their offering and to support customer willingness to pay as a main business model. Moreover, value capture provides strategies that help companies to maximize their profits from discrete product sales by setting the right price which means also the monetization of customer value.

Real-time and Over-the-Air updates

The changes that based on value creation and value capture can be counted in many steps related with the traditional product mindset. Through value creation, addressing real-time and emergent news in a predictive manner rather than in a reactive manner, benefiting from over-the-air updates instead of focusing solely the product itself, and also using information convergence more than using single point data help companies to adapt the right business strategies for a healthier customer relationship and better profits. When it comes to value capture, enabling recurring revenue, adding personalization and context and also understanding how other business partners make money encourage companies to maximize their profits.

Hui also quotes Zach Supalla`s, the CEO of Spark (an open source IoT platform), words; “With the IoT, you can’t think of a company in a vacuum. The market stack is deeper than traditional products; you need to think about how your company will monetize your product and how your product will allow others to generate and collect value, too.” In other words, Supalla draws attention to the point that the value of IoT is huge enough to connect profits from different products each other.

ValueAdvice: Connect Innovation to Profit

What Andreas Weber suggests in How to Survive the Innovation Dilemma is a principle called `the Big 5-C´ that contains content, connectivity, consumers & brands, community and creativity. The Value Innovation strategy also contains the function of IoT by highlighting the importance of connectivity and consumer&brands, which are exactly serve for the same mission to create value in business strategies in order to support customer willingness and maximize company profits.

 

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In Brief:  What does „Internet of Things (IoT)“ mean?

The Internet of Things (IoT, also Cloud of Things or CoT) includes objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.

The Internet of Things can be a person with a heart monitor implant, a farm animal with a biochip transponder, an automobile that has built-in sensors to alert the driver when tire pressure is low — or any other natural or man-made object that can be assigned an IP address and provided with the ability to transfer data over a network.

The Internet of Things has been most closely associated with machine-to-machine (M2M) communication in manufacturing and power, oil and gas utilities, also enabling advanced applications like a Smart Grid.

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