Tag Archives: ValueCheck

ValueCheck! Apple Steve jobs.001

© 2014 by Value Communication AG, Mainz/Germany




Almost everyone in the technology sector says that they admire Steve Jobs. However, when it comes to applying what he led already, many of them fail. —Andreas Weber, Value CEO, Mainz/Germany


By Şükran Ceren Salalı, Value Communication Fellow


Based on the text with a good analysis from to Rod Bauer from Bauer group, there are several lessons we should take into consideration in order to be more successful in the business world. Especially, those who admire Jobs and think he was the most effective CEO, should rethink about their working strategies regarding these facts:

Lesson #1 — Creating great products requires patience

Lesson #2 — Think big

Lesson #3 — Focus on your strengths

Lesson #4 — Think different

Lesson #5 — Technology by itself is not enough


Apparently, many people in Silicon Valley give all their attention on writing code or learning how to run a company, but not on “learning how to learn”. What made Steve Job very successful was the way he gave value on learning culture, music, film, calligraphy, design and architecture. So, we have many things to learn from him, other than remaining as so-called admirers.


Our Take: Learn how to use the ValueCheck! to create value — Invented in Mainz/Germany

In regards to Steve Jobs, we are working with many talented artist and innovators, organizing outstanding art&culture events. Value Communication AG created ValueCheck! to enable a strategy that considers human to human aspects as important energizers for successful business strategies.

So, at least, not only direct business relations, but also art and culture experiences are focused by Value Communication AG. Being established in a 2000-year-old city, Mainz, that is surrounded by fascinating specialties of art, history and culture, the ValueCheck! practices what it preaches and emphasizes its practices regarding with the understanding of connecting innovation to profit.

ValueCheck! have already taken those principles into consideration which are highlighted by Steve Jobs such as patience, thinking big, focusing on strengths, thinking different and knowing that technology is solely not enough. ValueCheck! also guides businesses  to take these principles in order to become more successful and keep up with the times of digital transformation and the age of consumer by using ValueCheck Audits and Coachings by analyzing them in a professional, smart and effective way.




ValueCheck Analysis: Communication, Art and Culture.010

© 2014 by Value Communication AG, Mainz/Germany


NOTE: ValueCheck! delivers recently the most comprehensive and effective way to update your business management&communication knowledge. Our Focus: Identify relevant topics to be discussed, put them into the right context and be able to create your own opinion and expertise.


Why its worth reading this Blog post:

• Summary of the most relevant ValueCheck! Blog post
• Train your Brain on-the-fly
• Get a very useful access to update your knowledge via ValueLinks and ValueTips


+++ ValueCheck! — What is the Value of Value Communication AG?

We deliver a unique method and way by answering two main questions:

  1. How to “Connect Innovation to Profit”!
  2. How to unify “Communication, Art and Culture”!
  3. We call it “ValueCheck!” and cover three areas: Analysis, Audits, Coachings.

Startings point is always a written ValueCheck! Blog post to define the Status quo!

ValueCheck Audits orientates businesses to generate profit and to enjoy outcomes of disruptive innovation and communication.



+++ ValueCheck! — The Secrets of the Age of Digital Transformation

In other words, human side of business transformation should be taken more into consideration as the age of digital transformation puts consumer in the center. This is why Value Communication keeps focusing on using digital technologies based on H2H and a disruptive approach to understand the relationship between technologies and consumer behavior.

ValueCheck! emphasizes the relationship between H2H aspects and the use of digital technologies while analyzing consumer behavior and the company’s approach.



+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

What we at Value Communication aim by „ValueCheck!“ is to help business people to become far more successful in their sectors. By answering the questions of „ValueCheck! Audits“, a company can become aware of its abilities and inadequacies in a more detailed way. The important thing is we treat our customers as (best) friends.

Our ValueCheck! method equals to friendly attitude towards our customers and a detailed way to guide them to see their capabilities.



+++ ValueCheck! — Connect Innovation to Profit!

The performance promise: “connect innovation to profit”. Your benefits:

  • ValueCheck! is something like a fitness check-up to be prepared for The Age of the Customer.
  • ValueCheck! delivers orientation how to optimize all dimensions of your internal and external business communication success.
  • ValueCheck! guides you through the digital world to accelerate your profitable growth.



+++ ValueCheck! — Train Your Brain!

We proudly present: World’s first Train Your Brain Fitness Check-up to be ready for profitable growth in “The Age of the Customer”!
We are happy and proud to share some thoughts. Based in Johannes Gutenberg‘s hometown, Mainz/Germany, we are dedicated to the rich culture of Art = Innovation = Communication = Human-to-Human!

Value Communication analyses and supports approaches of customers to H2H aspects and then finds the best method to guide them on track of becoming a successful and profit-making companies.



+++ ValueCheck! — Disruptive Task: “Bust the Silos — Convert the VIRTUAL to REALITY”

But nevertheless we live in a digital world. Social Media and all our Social Activities will never be able to create relatedness. It enables connections. That’s it! — Kill stupidity in business driven by executives who still use their analog thinking in a digital world.

Our message according to all activities based on our disruptive Value Task:
Just do it the smart way. Unify Social & Human-to-Human. ValueCheck! has a disruptive approach that combines advisory, publishing and community.



+++ ValueCheck! — The disruptive “Value Eco-System”

The strategic analysis is done via ValueCheck! and ValueProfile, which supplies the design of a new communication architecture as a result.

ValueCheck! strategizes a new approach to innovative communication techniques for companies in order to guide them to have more benefits from the market.



+++ ValueCheck! — Philosophy and Principles of Value Communication

The effectiveness of communication and the efficiency of communication processes are developed with innovative tools and methods by Value Communication such as Value Academy and ValueCheck!.

ValueCheck! is one of the important tools and methods in Value Communication’s principles and philosophy. Via ValueCheck, the development of effective communication processes is very easy.



+++ ValueCheck! — Disruptive and/or Destructive Innovation?

Disruptive innovation is not a threat as it would be perceived by the university management of Harvard Business School based on last debates about whether entering to the business of online education or not. What makes innovation disruptive is the way it makes a product, a service or an idea remarkable with an unusual approach to renew our consumption patterns and lifestyles.

Since ValueCheck! contains a disruptive strategy, it checks H2H and B2B aspects with an unusual way to renew the company strategies.



+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

Very successful business owners, emphasize the effectiveness of having help from a mentor or a colleague in order to accomplish their goals.

ValueCheck! acts as a mentor for companies in order to achieve their goals and change their company strategies into more innovative communication techniques.



+++ ValueCheck! — How Social Media leads to Social Business

It is apparent that those B2B service companies require important innovation and transformation in order to satisfy the expectations of their potential customers. Therefore, the importance of „ValueCheck! Audits“are apparent as a solution to check the weaknesses of businesses in Social Selling and Social Businesses. „ValueCheck!“ questions include many related topics so as to strengthen the strategies of companies.

Even many successful companies fail to satisfy customers. ValueCheck Audits provides better perspective to see what is missing on track of keeping good connections with the market and customers.



+++ ValueCheck! — HBS: The Professor’s Innovation Dilemma

Our Take: You can’t do value education without disruptive Value Innovation.

I think, in the age of digital transformation, education needs to get some disruptive innovation as well. Maybe, we can call it “digital education”. Digital Education allows many applicants around the world to benefit from online education platforms via several tools such as iPhone, iPad and other portable instruments. Considering all of these, I am pretty surprised that how as one of the top ranked and most successful universities, Harvard Business School, has a dilemma about entering online education.

ValueCheck! follows the latest trends in order to guide companies in the best way so as to adapt itself and its customers to the age of digital transformation.



+++ ValueCheck! — Beyond Design: Technology enables H2H interaction

In the future it is more about Interaction & H2H and less about Designers…

The core meaning of the tweet is design matters, nevertheless; it is not solely enough to become very successful. Besides design, key enablers of PARC include other systems such as intelligent manufacturing, model-based reasoning, integrated planning and control, and printed electronics. Moreover, without effective human-to-human interaction and innovative approaches to satisfy customer, a superior design only leads to empty promises, or let’s say “all fur coat and no knickers”!

ValueCheck! emphasizes human-to-human interaction and innovative approaches that guide companies for a better strategy to adapt in future technologies and the market system.



+++ ValueCheck! — Print in the Digital Age!

In the age of digital transformation, it is a big mistake to limit advertising and marketing based only on printing like we already know it. There are many platforms and social networks to work on in order to advertise a product or a system by drawing attentions. The age of the so called „digital transformation“ needs better rethinking over analogue approaches in order to satisfy consumer needs in a best way.

ValueCheck! also focuses on the importance of social networks and various platforms in order to catch the spirit of the age of digital transformation and distribute it to companies as applicants of ValueCheck! Audits.










































ValueCheck! Social Selling Social Enterprise 2014 Kopie.001


Paradigm Shift: Social Media became Social Business. Social Business is driven bei Social Selling. Social Selling has the biggest impact on all of us in the history of mankind. Because Communication and Transaction get almost unified. “ —Andreas Weber, Founder and CEO of Value Communication AG


Social Business enables Social Selling in Innovative and Transformative Senses

By Şükran Ceren Salalı, Value Communication Fellow


Welcome to The Age of the Paradigm Shift: We are already arrived in the age of innovation and transformation in many sectors. Accordingly, several agents and companies are making different researches and trying to develop solutions in order to let companies and businesses to adapt themselves into changing market system.

McKinsey made a recent research regarding the relationship between B2B service providers and Brand Owners and their relationship between their customers by examining publicly available documents of Fortune 500 and DAX 30 companies for information and data. Based on the research, there is a huge gap between the brand messages and what the customers really want to know.

While B2B service companies focusing themes such as social responsibility, sustainability, and global research, customers give more importance on effective supply chain management and specialist market knowledge. Surprisingly, these two themes were least mentioned ones by B2B suppliers.

It is apparent that those B2B service companies require important innovation and transformation in order to satisfy the expectations of their potential customers. Therefore, the importance of „ValueCheck! Audits“ are apparent as a solution to check the weaknesses of businesses in Social Selling and Social Businesses. „ValueCheck!“ questions include many related topics so as to strengthen the strategies of companies.


Beyond McKinsey: We need a new Social Selling Approach

Greg Hyer, the author of the text Social Selling is About Opening, Not Closing, refers to the method of Social Selling as an effective provider for contacts between the company and the customer. In this respect, opening and creating relationships built on trust and value rather than being close is very important. Social Selling is also about opening new relationships by offering various principles to guide sales people so as to keep buyers well informed about services and products.

There are some steps to follow in order to open up a relationship such as initializing contact and greeting, asking discovery questions, recommending solutions, and closing the sale.

Using social media networks and tools is very effective in the process of Social Selling. In fact, it doesn’t mean that you will suddenly close a deal on LinkedIn, however; you will be able to contact with the right person to open up a relationship to initiate the process.


Not only Social Selling, but also building the social enterprise is crucial in the process of transformation and innovation. Based on an article published by McKinsey, using social technologies are effective in order to build the social enterprise. Moreover, four principles are counted as a guidance of the implementation of social technologies such as

  • adding value but not complexity,
  • experimenting and learning,
  • tracking impact and
  • evolving metrics.


Our Take:  

Adapting these principles will help a lot to create the new type of social enterprises as a deep understanding of social media and social communication is crucial in the market system and business relations.

We arrived already in The Age of the Customer. Digital transformation became reality. Which means every entrepreneur and business person should be able to understand the importance of Human-to-Human (H2H) aspects. Social Media Networks and Social Selling are not a „nice to have“  but crucial for the sake of opening new relationships and building new social businesses. At least the challenge is to be able to connect innovation to profit!


Please read more if you want to learn how to Connect Innovation to Profit via „ValueCheck! Audits“.



You want to get in touch for further insights? — Just send us an email!

Or contact us via Facebook!




ValueCheck! Best Biz Advice ever 2014.001

© 2014 by Value Communication AG, Mainz/Germany


Being an entrepreneur doesn’t mean you have to go it alone. Most successful business owners will tell you they could not have accomplished their goals without help–from a mentor, colleague, even mom and dad. – Matt Villano


By Şükran Ceren Salalı, Value Communication Fellow


Matt Villano created a great and precise blog post under the name of The Best Business Advice You’ll Ever Get and highlighted several comments from various business people. In The Age of Customer, I think, the point Villano wants to draw attention is the importance of Human-to-Human aspects in having healthy business relations and being successful.

Each professional stated the importance of teamwork and advice on track of being a successful business people. For instance, Sheila Johnson, founder and CEO, Salamander Hotels & Resorts, stated that working with a great team is noteworthy. Likewise, most of them, very successful business owners, emphasize the effectiveness of having help from a mentor or a colleague in order to accomplish their goals.


Our Take: Analyze & Re-Think what you have to do to do it best!

What we at Value Communication aim by „ValueCheck!“ is to help business people to become far more successful in their sectors. By answering the questions of „ValueCheck! Audits“, a company can become aware of its abilities and inadequacies in a more detailed way. The important thing is we treat our customers as (best) friends. We provide a smart and fast check-up to our customers by answering two questions: How to “Connect Innovation to Profit” and How to unify “Communication, Art and Culture” by covering three areas such as Analysis, Audits, Coachings.

Check it out!




You want to get in touch for further insights? — Just send us an email!

Or contact us via Facebook!



Value Check Offer mit Logo.004

© 2014 by Value Communication AG, Mainz/Germany


Value Task.001

© 2014 by Value Communication AG, Mainz/Germany

ValueNonsenseCheck Key Visual .001

@ 2014 by Andreas Weber, Value Communication AG, Mainz/Germany



Ein herzliches Willkommen beim ValueNonsenseCheck!

Die zentrale Herausforderung im 21. Jahrhundert: Den Sinn im Unsinn erkennen. 

Nichts in der Welt passiert ohne Grund und ohne Konsequenz. In loser Folge stellen wir alles vor, was den sinnentstellenden Unsinn als Vorboten der Dummheit beflügelt. Wir stellen jedem frei,  das sich daraus ableitende, disruptive Innovationspotenzial für sich zu erkennen und nutzbar machen. 


WARNUNG: Nicht alles ist ernst gemeint und sollte für bare Münze genommen werden; es könnte aber in jedem Fall zutreffend sein!



Motto im Monat Juli 2014

„Keine (dumme) Kuh ist so unheilig als dass man sie nicht schlachten könnte.“ Andreas Weber



Beyond #NSA — Topsecret!
Snowden veröffentlicht auf einem Bierdeckel einer sibirischen Kneipe die Liste der Top10 unter den Google-Nutzern in Deutschland. An Nummer 1 steht nahezu uneinholbar: Dr. Mathias Döpfner, Vorstandsvorwitzender (sic!) der Axel Springer AG, Hamburg.



Value Open Innovation Award 2014

#Ephraim #Kishon erhält als erster (leider bereits) verstorbener Mensch den internationalen Value Open Innovation Award, der mit 10 Millionen Lachern dotiert ist.

Prämiert wurde #Kishon für seine herausragende Innovations-Kurzgeschichte über einen genialen Tüftler, der eine Maschine erfand, die Kartoffeln säht, bewässert, aufzieht, erntet, schält, kocht und dann sogleich verspeisen kann.



Innovation per Dialog:


Auf Facebook am 5. Juli 2014

Markus Reimer„Wenn die NSA, deren Kernkompetenz die Spionage ist, den NSA-Ausschuss, der die Spionagetätigkeit der NSA untersucht, ausspioniert, dann ist das doch viel weniger skandalös, als viel mehr richtig logisch und endgültig konsequent …“


Flocky Auxburg:  “Mit a bisserl Hilfe vom ollen Da Vinci könnt ein Perpetuum Mobile draus werden”


Andreas Weber„Stimmt. Logisch ist auch, lieber Markus Reimer, dass ein #NSA Bundestagsausschuss Geheimdiensten anbietet und erleichtert, die Ausschuss-Arbeit auszuspionieren. –Begründung resp. Innovationsansatz:

1. Mehr offene Demokratie und völlige Transparenz wagen.
2. Ausschuss produziert – äh – bleibt Ausschuss. Was soll also schon passieren?
3. Höhere Effizienz: Es können erheblich Kosten und Aufwand bei den Geheimdiensten gespart werden.

PS: Wenn die sich “#NSA Ausschuss” nennen, muss sich NSA doch eingeladen fühlen. Sonst müsste es ja #NSA AusschLuss heißen

#SocialInvestigation. Haha.“

Markus ReimerDas PS ist ja oberlogisch!!! Super, lieber Andreas Weber!

Andreas WeberWir sollten, lieber Markus Reimer, daraus ein gemeinsames InnovationKabarett-Programm (IK) ableiten. Motto: IK statt IQ… Oder? Ich arbeite dazu nachher gleich etwas aus. Wird wunderbar!





Dicke Lillie Schild IMG_8123





Please check out our ValueCheck! as well.
It’s a unique and disruptive approach to unify Communication, Art and Culture to “Connect Innovation to Proift!”





Value Check KeyVisual 1.001

© 2014 by Value Communication AG, Mainz/Germany


By Şükran Ceren Salalı
Value Communication Fellow


If you are willing to decrease your market spending while raising your marketing benefits, there are plenty of approaches already present in the marketing sector. Unfortunately, not every approach as beneficial as it sounds.

But there is also something new to check out!

According to a recent McKinsey Survey („Using marketing analytics to drive superior growth“, published June 2014) one of the effective approaches is an integrated analytics approach which is proved to free up 15 to 20 percent of marketing spending of a company. Using analytical strategy, a company can make profits with right choice of analytical options. In order to benefit from it in a best way, a company can start with identifying the best analytical approaches, and then integrating capabilities to generate insights and making the analytical approach the main focus of the organization.

McKinsey’s conclusion: Marketers need to understand the language of business to become more successful in the market, and for that reason, they need to work with data researchers and analysts.

Our approach: What we do with ValueCheck! Audits is to organize such an analytical approach to optimize all dimensions of a company’s internal and external business communication success throughout a questionnaire. By that, companies can understand consumer’s buying behavior which helps them to see the measurement of their strategic return and economic value while seeing their deficiencies in using the effectiveness of communication. ValueCheck!, as a disruptive approach and analytical strategy, also helps to accelerate profitable growth by guiding the company through the digital world. Using analytical tools to support a company in the digital world is effective since the digital world is one of the very important platforms of marketing sector.

Lastly, ValueCheck! Score Index will be given after the answers are received by Value Communication AG. The index report provides you to see your deficiencies and then helps you to use analytics approach for your company’s benefit with above-market growth.


You want to check it out?

Just send us an email!

Or contact us via Facebook!

Or follow us on Twitter




About ValueCheck! in brief





Value Keyvisuls Motto 2014 FINAL 04032014.008

Illustrationen: Lidia Lukianova, SF Bay Area


Warum es sich lohnt, diesen Beitrag zu lesen:

1. Kaum eine Branche kommuniziert so schlecht wie die Kommunikationsbranche, allen voran die Spezialisten für Printkommunikation.

2. Die Kommunikationsfähigkeit leidet extrem darunter, dass die Kommunikationsbranche sich nur unzureichend über relevante Technologien und Innovation informiert bzw. austauscht.

3. Aktuelle ValueCheck!-Umfrage belegt: Fachliche Weiterbildung wird nicht als Notwendigkeit gesehen; die meisten machen weiter wie bisher und sind nichtmehr up-to-date.


Man kann nicht wissen, was man nicht weiss!

Die aktuelle ValueCheck!-Analyse bestätigt, was wir seit längerem vermuten: Die Adaption neuer relevanter Technologien und Innovationen verlangsamt sich im deutschsprachigen Raum zusehends. Investitionsentscheider aus der ersten und zweiten Führungsebene verfügen über zuwenig und kaum aktuelles Fachwissen zu neuen Technologien und Innovationen. Die Mehrzahl derer, die sich mit Innovationsthemen wie Social Media oder dem Digitaldruck beschäftigen, hat sich in ihrer Informations- und Wissensaufnahme nicht den modernen Zeiten angepasst:

  • Für die Themenstellungen notwendige Dienste wie Twitter werden kaum genutzt (nur 16 Prozent).
  • Schlusslicht ist Facebook mit 9 Prozent, das sich längst als Informations- und Interaktionsplanung für Wissensaustausch und Leadgenerierung etabliert hat (wie Beispiele aus Skandinavien, der Türkei oder den U.S.A. belegen).
  • Immerhin nutzen 39 Prozent der Befragten Web-Blogs als Informationsquelle, wobei Kommentarfunktionen der Blogs so gut wie nicht genutzt werden.
  • Nur weniger als ein Viertel (24 Prozent) profitiert von Onlinekonferenzen/Webinars, die einfach nutzbar und äußerst effizient sind, da zeitsparend.


Value Check 1-2014 Mediennutzung XING


Erhebungszeitraum: Januar und Februar 2014

Grundgesamtheit: Online-Befragung über Value Community „DigitaldruckForum“ auf XING (75 Entscheider) plus Tiefeninterviews (23)

Quelle & © 2014: Value Communication AG, Mainz | ValueCheck!


Traditionalisten mögen jetzt denken: „Ich habe es doch immer gewusst, dieser neue Digital-Firlefanz bringt nix!“ Das ist aber ein Trugschluss, wie die Tiefeninterviews des ValueCheck! ergeben:

  • Fachzeitschriften dominieren klar mit ihren Printangeboten. Weniger als 15 Prozent der befragten Empfänger von Print-Titeln lesen diese aber gründlich, das heisst pro Ausgabe 30 bis 60 Minuten. Die meisten schauen weniger als 3 Minuten drauf und legen die Ausgabe dann in die Ablage, das „Umlaufkörbchen“ oder ins Besucherzimmer.
  • Online-Ableger der Printtitel werden Mehrheitlich von Nicht-Print-Lesern genutzt, die dies aber nur sporadisch tun. Das heisst die Leser-Blatt-Bindung ist und bleibt ziemlich gering.
  • Die Twitterangebote von Fachzeitschriften werden kaum wahrgenommen, da zumeist nur die Headlines von Online-Posts getweetet werden und auf diese verlinkt sind; diese Tweets erfahren praktisch null Interaktion, da sie nicht ausreichend re-tweetet werden.

Neben den (kaum wahrgenommenen Fachzeitschriften mit ihrem stolzen Anteil von 79 Prozent sind Fachmessen mit 69 Prozent ganz vorne dabei. Hausmessen werden nicht mehr häufig genutzt (nur von 27 Prozent). Die Tiefeninterviews ergaben folgendes:

  • 77 Prozent gehen zu Fachmessen, um Kollegen zu treffen und sich unterhalten zu lassen, inkl. Essen und Trinken sowie Party-Programmen.
  • 63 Prozent gehen zu Hausmessen, weil sie sich dem Vertriebsmitarbeiter ihres Lieferenten verpflichtet fühlen.
  • Weniger als 20 Prozent sind in den letzten fünf Jahren beim Besuch von Messen auf neue Ideen gekommen, die unmittelbar zu neuem Geschäft geführt haben.

Mehr Wissen, besseres Geschäft?

Die aktuelle Situation in der Kommunikationsbranche und insbesondere bei Print zeigt ein Dilemma: Die meisten fühlen sich gut informiert, ohne aber tatsächlich die relevanten Informationen über Technologien und Innovation zu erlangen, die sie bräuchten, um profitables Wachstum zu erzeugen.

Die Tiefeninterviews ergaben zudem, dass der Zusammenhang zwischen Wissensaufnahme und Innovation des eigenen Geschäfts kaum erkannt wird (weniger als 15 % sehen das so). Da die Kommunikationsbranche naturgemäß Innovations-getrieben und extrem Veränderungs-abhängig ist, wirkt die Situation mehr als verfahren.

So sind zwar 82 Prozent der Befragten an Technologie-Innovationen interessiert. Gerade auch im Hinblick auf neue Geschäftsmöglichkeiten. Neue Geschäftsmöglichkeiten brauchen aber neue Geschäftsmodelle und die haben wenig mit den alten zu tun. Vieles kehrt sich um. Ein Aspekte ist aber nach wie gültig: Was nutzt es, Neues zu bieten, wenn keiner davon weiss? „Wir sind der Konkurrenz einen Schritt voraus, denn wir behalten alles für uns“. So lautet das Motto der allermeisten Kommunikationsbetriebe. Der Strukturwandel durch die Digitalisierung bewirkt einen Wandel in der Eigendarstellung und Kommunikationsfähigkeit von Kommunikationsdienstleistern.

Zuviele praktizieren nicht, was sie ihren Kunden empfehlen. Innovationslösungen, z. B. in Verbindung von Print + Online + IT  wird wenig sinnvoll für die Eigenwerbung eingesetzt. Websites sind tröge und überaltert, Blogs, Twitter und Facebook werden kaum oder wenn, dann nicht sehr professionell und zielführend genutzt. Spezifisch für die Printbetriebe gilt: Die Auseinandersetzung mit dem stärksten Wachstumssegment, dem Inkjet-Markt, zeigt, dass diejenigen (nicht nur in den USA, sondern vor allem in Holland und Skandinavien), die ein solches Geschäft erfolgreich betreiben, gleichzeitig in die Marketing-Kommunikationsoffensive gegangen sind. In Deutschland wird diese Thematik aber erst gar nicht breitenwirksam diskutiert!

Für alle aus der Kommunikationsbranche gilt gleichermaßen: Was ich nicht für mich tue, kann ich auch nicht für meine Kunden bewerkstelligen. Das Manko in der eigenen Wissenspflege überträgt sich auf die Marktkommunikation der Kommunikationsbranche insgesamt:

  1. Nur die Interaktion mit Kunden (vorzugsweise über Social Media-Plattformen und 1-to-1-Printing) bringt stets dynamische Kontaktstrukturen zu Neukunden und Meinungsmachern im Markt, die man als Referenz nutzen kann.
  2. Auftraggeber für innovative Kommunikationsprojekte müssen besser und vollständig ins Boot geholt werden.
  3. Unsere Value-Check!-Analysen und auch die von Kollegen und Herstellern zeigen, dass die Marktteilnehmer nur völlig unzureichend wissen, welche Innovationsmöglichkeiten es gibt, welche relevant sind, und welche Symbiose Print & Online & IT eingehen können.
  4. Den meisten Kommunikationsbetrieben, Agenturen ebenso wie Crossmedia-Anbietern und Digitaldruckern, fehlt schlicht die Professionalität in der Eigendarstellung und Marktkommunikation.

In der Summe und Kombination ist das fatal. Und heisst: Unsere Kommunikationsbranche kommuniziert gegenüber dem Markt/den Auftraggebern völlig unzureichend (um nicht zu sagen: lausig!). Wir verschenken durch unzureichende Marktkommunikation Geld und Chancen und überlassen anderen das Feld. Und geben somit ein schlechtes Beispiel ab. Mit anderen Worten, wer sein Geschäftsmodell ändern will, und die eigene Wissenspflege ebenso wie die offensive Kommunikation über Technologien und Innovationsmöglichkeiten vergisst, wird es nicht weit bringen.

Kontakt für weitere Informativen:{a)

Value Slide Shows:


Get every new post delivered to your Inbox.

Join 1,879 other followers