Tag Archives: value trend analysis

ValueCom Key Visual Valuetrendradar.004

@ 2015 by Value Communication AG, Mainz/Germany


Good Question:
What is the Real Value of Communication? And how to experience it?

This good question is easy to answer:
The Real Value of Communication is creating Value via Communication!

  • But what does it mean?
    Talk to each other!
    Listen to each other.
    Understand each other.
    Like each other.
    Even if you don’t, respect each other.

The dilemma:

  • Most of us fail.
    Most of us are not able to listen.
    Most of us are not able and willing to understand!
    We don’t care.
    We just talk. We just act. We just want to… (something, which seams to be good for us.)

My advice to access the value of communication:

If you want to create Value, just stop your stupid talk and behaviour. Just listen and learn. Learn how to learn.
Respect the Value of Communication. Respect other Human Beings, the Nature, the Animals. Everything which is different, but valuable.

It’s that easy.

Think about it:

  • Learn how to like yourself. (Don’t be selfish.)
    Learn to listen.
    Learn (in the right way) how to use media and technologies.
    Learn to understand the Value of Art, Culture and Communication.
    Learn and practice — And re-learn every day, every minute, every second.

Become a very smart communicator to create the Value of Communication by valuable communication.

It’s that easy!

How to get in touch?

Follow us on Twitter — @ValueCommAG
Join us on Facebook!
Subscribe for free and read our blog!

Value Task.001

© 2015 by Value Communication AG, Mainz/Germany

New forms of communication for improved and effective commercialisation of technology and innovation in the Age of Mobile Internet

By Andreas Weber, Mainz/Germany

Status quo

Paradox? — Despite its evident technical skills, the printing and publishing sector is struggling much more than other sectors to achieve a fundamental understanding and use of digital forms of communication, in particular with social media. It is overlooking the effects that can be achieved with Twitter, Facebook & co., especially in printing, in order to maintain and expand contact. Moreover, important concepts and market developments are being variously and mostly wrongly interpreted, which often leads to absurdity. Social media are considered a time-consuming toy although for a long time now all relevant innovations have first made their mark via social media and mobile Internet!

Current case studies demonstrate not only that wide coverage is possible but that, much more importantly, interaction also occurs that permits easy, targeted follow-up of successful communication by marketing and sales. The important thing here is that successful digital communication is not aimed at selling but instead facilitates sales and marketing work thanks to clever positioning, rapid familiarisation and immediate demand.


  1. To create a context with the aid of digital media between the opportunities of technology and innovation and the specific situation of the customer/interested party.
  2. To develop content in line with well-established and tried and tested forms of contemporary “story telling” that focus on user interests. In social media, this works best with integrated text and image animations and films.

Recommendations for the successful exploitation of the advantages of digital communication opportunities

Important principles to grasp

  1. The new form of social media communication goes way beyond the usual PR and communication opportunities since it brings about direct interaction and networking (and not just a news push effect via third party media) und can be professionally measured in real time.
  2. It is no longer necessary to chase after readers/users via leads and address profiles.
  3. There is no dependence on third parties such as specialist media who publish the material more or less correctly and effectively and more or less quickly, if at all.
  4. With the elimination of losses due to scatter, target people and target groups identified by the selection of the right topics are reached with one hundred percent success. So you can reach everyone who is actively interested in technological innovation, information management, digital transformation etc.
    Tip: This is hundred percent guaranteed by hashtags (“#”) and the use of keywords and links in blog articles.
  5. Thanks to the great popularity of Twitter and Facebook, in particular in B2B, organically scalable coverage leads to high interaction levels that by far exceed traditional B2B media services. What is more, in contrast to online media, with print media you cannot tell precisely which story is being read or how, if indeed it is.

How do social media act compared with traditional PR?

In general, the role of social media is different to that of articles in the press or newsletters:

  1. They draw a subjective, personal image and are especially trenchant thanks to their terseness.
  2. Good Twitterers enjoy a high level of attention from their followers i.e. their Tweets are actually read (which is often not to be expected at all of traditional specialist articles).
  3. It is blogger relationships that can always be expanded on prestigious occasions such as customer events, exhibitions and the like. (Thanks for the clever tip, dear @jbenno).

The foundation stones of a successful approach:

  1. Development of a fundamental concept for content in the form of concise, very precise messages with images and links to suit social media. And above all with video animations.
  2. Integrated activities including a strategy on content that is not directly advertising-based, which highlights your own content and activities (such as demos, open houses, exhibitions etc.) so as to profile yourself as a source of expertise with first-class company-specific customised solutions.
  3. Establishment of Twitter as the main medium supported by blog posts and effective activities on Facebook, LinkedIn, XING and Google Plus. Here YouTube serves as a secondary platform for providing film material.
  4. Synchronisation with established PR measures to expand marketing communication activities and integration of original company content with the new content to be created.

Conclusion / the next step

If our guideline has aroused your interest, we suggest going into these subjects and your specific requirements in more detail in a workshop. And in particular to look at and discuss some case studies together. And to develop the right approach for your requirements.


Workflow Management by Value.001

© 2015 by Value Communication AG, Mainz/Germany


Our present time is marked by crises and conflicts to a degree hitherto unknown. All areas are affected: society, economics, politics, religion and lastly the freedom and self-determination of the individual. Modern times are not good times (anymore).

Many questions arise and seem to be unresolved. This faces us with a dilemma. We rely on innovation to make progress. But: the innovative is considered as “the modern” – but is not the same thing as “the new”.  As the innovative is not the same as the new that we need to make progress, how does the new come into the world? How do we analyse and evaluate whether we are making progress or going backward? Is our thinking and action still directed towards meaningfulness at all? Are our value systems still fit for purpose?



I am therefore primarily interested in this question: Does present day man whose existence is being eaten away by the new, whose life is always concerned with awakening, zeitgeist, progress, renewal still have significance? Or has the understanding of people and their culture as it was so decisive for the avant-gardists of the early 20th century collapsed, in other words fallen in on itself? What do “modern people” of the present time actually feel? What guides them in their work?

#JeSuisAndreas — we must take a position for ourselves to share specific thoughts and ideas with us all. It is not the common goal to simply decry individual facts unilaterally and in a pointless dispute but to produce the cultural and communicative context to break down barriers and create common understanding. We must establish points of reference that enable us to resolve the dilemma of the present time. For this it is important to enable us to take stock guided by meaningfulness in order to evaluate whether striving for the new as we knew it exists and is still valid. Or, if it no longer exists, can be revived! This can be done neither by politics, religion, ideology or economics. But only through art in its purest form! 

—Picasso. We miss you!


#JeSuisAndreas 11JAN2015.019

Picasso’s work was not consistently political, but in 1945 he said the following:

What do you think an artist is? An imbecile who has only eyes if he’s a painter, or ears if he’s a musician, or a lyre at every level of his heart if he’s a poet, or even, if he’s a boxer, just his muscles? On the contrary, he’s at the same time a political being, constantly alive to heartrending, fiery, or happy events, to which he responds in every way[. . . .] No, painting is not done to decorate apartments. It is an instrument of war for attack and defense against the enemy. [Pablo Picasso, Statement, in Chipp, Theories of Modern Art, 487.]

ValueArt+Com Preview InSightOut.003

© 2015 by Value Communication AG. Painting (Detail) by Dietmar Gross, Dienheim/Germany.


»Der einzig wahre Realist ist der Visionär.« — Federico Fellini

Beyond Technology Innovation: Wie kommt das Neue in die Welt? Dies ist eine entscheidende Frage, da sich die Kritik an den Silicon Valley-Attitüden und deren dogmatisch-beherrschender Technik-Überlegenheits-Gläubigkeit häuft. Technik per se macht keinen Sinn. Nur dann, wenn sie dem Prinzip der Sinnhaftigkeit folgt, und nicht dem der Profitmaximierung, um der Welt und den Lebewesen zu dienen.


Zufall oder auch nicht, in der Phase der Vorbereitung für die Ausstellung und den Recherchen für die Value Art+Com-Publikation ›InSightOut — Dietmar Gross Malerei‹ sendete der Deutschlandfunk am 25. Dezember 2013 in seiner Reihe ›Essay und Diskurs‹ einen Beitrag von Michael Reitz (Sprecher: Matthias Ponnier und Hendrik Sticken).

Die Kernpunkte und Erkenntnisse lauten aus dem Sendebeitrag:

— Anders als der Wissenschaftler bekämpft der Künstler weder seine eigenen noch allgemeinen Krisen, sondern braucht sie als notwendige Voraussetzung seines Schaffens.

— Die (unsere) Neuzeit ist versessen auf Innovation; die Künstler stellen sich diesem entgegen, in dem sie tatsächlich Neues schaffen, und nicht als eine Reaktion auf etwas, was es schon gibt.

— Die Entstehung des Neuen scheint durch das blockiert zu werden, was in der Soziologie mit dem Terminus ›shifting baselines‹ belegt wird.

»Wie also kommt das Neue in die Welt? Unter anderem durch die Notwendigkeit, auf eine wie auch immer sich darstellende Krise zu reagieren. Hinzu kommen die Freiheit der Methodenwahl, die Ablehnung jeder Art von Denkverbot und das Vertrauen in die Zielgenauigkeit von Blindflügen.«

Wichtig ist zudem: »Unsere Neuzeit basiert darauf, alles im Griff halten zu wollen. Am Beginn der Moderne steht nicht nur der Versuch, immer wieder Neues zu schaffen, sondern auch der Impuls, dem Entstehen des Neuen auf die Spur zu kommen und auf die Sprünge zu helfen. Im 21. Jahrhundert hat dieses Wie und Warum noch an Brisanz zugenommen. Technologie-Entwicklungen im IT-Bereich, bei den Netzen und in der Kommunikation erhöhen die Taktfrequenz ständig. Die sich potenzierenden Risiken unserer Wirtschaft und unseres Lebens lassen eine Reihe von Verdachtsmomenten aufkommen. Dass ständig Neues in die Welt kommt, macht die Antwort, wie dies geschieht, zunehmend schwieriger. Zudem kann nicht sein, dass sich der Ursprung des Innovativen in völlig unberechenbaren Kategorien wie Unfall, Katastrophen und Zufall abspielt.« — Siehe Fukushima!


Das Neue im künstlerischen Sinne entsteht in der Malerei und durch die Malerei, die kognitive Prozesse initiiert — durch Worte, die Sprache, das Lesen, um zu Wissen zu gelangen. Das ›Lesen‹ (und nicht nur die Betrachtung) von Malerei überführt Wissen in Einsicht durch Denken, um zu den existenziell wichtigen Erkenntnissen zu gelangen; und gegebenenfalls notwendige Handlungen unmittelbar folgen zu lassen.


  1. Weitere Informationen zur Rolle der Kunst und Malerei gibt es in der o. g. Publikation ›InSighOut‹, erhältlich im Value Online-Shop.
  2. Der Kunstverein Eisenturm e. V. KEM hat den Mainzer Kunstpreis Eisenturm 2015 unter das Motto gestellt: Kollaps der Moderne? Eine Epoche auf dem künstlerischen Prüfstand. — Die Ausschreibung läuft seit Oktober 2014. Teilnahme noch möglich.
ValueArt+Com ValueMemo! 2015 ENG.001

@ 2015 by Value Communication AG, Mainz/Germany | Composing by Andreas Weber. Left: Alfred Hrdlicka “Wunderkind Mozart”, Gravure, 2004, Art Collection Andreas Weber, Frankfurt am Main.


„Das Ziel findet sich durchs Laufen!“ — A meaningful new year’s greeting from Andreas Weber

“Being an artist is not just about what happens when you are in the studio. The way you live, the people you choose to love and the way you love them, the way you vote, the words that come out of your mouth… will also become the raw material for the art you make.” —Teresita Fernández, Visionary Sculptor

The last 18 months have been extremely challenging, not to say brutal. Where there is much light there is also much shadow. Be that as it may. –– More important and effective than lamenting is in any event acting in a thoughtful way. Without slipping into actionism. More and more contemporaries find this difficult. There are frequent (unfortunately repeated) debates and even disputes just to be in the right. What’s more: the higher the level of technological development the greater the confusion. Independent thinking suffers. The scientist and brain researcher Ernst Pöppel working together with Beatrice Wagner describes the why and wherefore in his book “Stupidity: Why we don’t know the most simple things any more”. He says stupidity cannot be avoided and is part of our biological legacy.

The best advice to gain from stupidity is: “Knowing its traps can be helpful.” The scientists’ conclusion: “In an age when information is rapidly increasing, the individual person is not gaining knowledge but instead losing it dramatically. Intuitive knowledge, the capacity for self-control, the realisation of our human condition, knowledge of practical skills – all of that which for generations was necessary for survival has been thrown overboard in favour of ‘more and more’ and ‘faster and faster’.

To face ones own stupidity is not an easy endeavour but it is an essential one. The greatest stupidity that one can commit is not to devote oneself to the meaningfulness of things and one’s own action. Striving for meaningfulness as hermeneutics teaches or as summarised in English for the modern day as: “The Sense of Purpose” enables independence and the ability to communicate, the ability to view the big picture and a sense of purpose.

The meaning of meaningfulness:
understanding effects

Meaningfulness results primarily from knowledge, interaction and the experience of cultural achievements. In 2006 in his interpretation of Martin Heidegger’s “Being and Time” the Austrian Karl Payer dealt with the analysis of the search for the meaning of human existence. Payer succeeded in commenting on Heidegger using everyday language and putting his texts onto the net so that as many people as possible could try to deal with them themselves.

An extract:

(…) To comprehend the meaningfulness of an event or an action it is not necessary for me to understand the event or the action, it is on the contrary essential for me to understand its effects. (“Although I do not understand how that has come about I see that it has a pronounced positive effect on him and I am very pleased!”)

Thus we can say: Meaning is the “uponwhich”, the aim or the purpose of the outline from which something becomes intelligible.

A meaningless action is an action consisting of partial actions where no logical connection can be identified. Example for “doing something meaningless”: “Putting salt and pepper on a balloon and then baking it in the oven.”

Meaning and process (partial process – total process): To describe something as meaningful, it must consist of several partial steps that follow each other and have an identifiable purpose. A thread running through must be identified; there must be a concept behind it in some way. The partial steps are in turn a part of a larger concept, an outline with an “uponwhich” i.e. an aim or purpose (…)

It is not the path that leads to the destination but the destination can be found by walking!

The last 18 months have been extremely challenging, not to say brutal. Where there is much light there is also much shadow. AND THAT’S HOW IT SHOULD BE! – Things are, just like all our action and doing, anything but ends in themselves. After over thirty years working with technology and innovation through communication may I say: meaningfulness in the lives of most of us is diffused. Because we have lost the thread. Because we act (all too often!) without a coherent concept. Both in our professional and private lives. 

May it be recommended to all who wish to devote themselves to meaningfulness: seek a higher-level world of thought and experience. That has nothing to do with consumption (habits) and faith in technology. For me, for us at  ValueArt+Com, in the last 18 months intensive involvement with art and artists has been a real lifeline. The things that have come out of it are unique moments, encounters, publications, exhibitions, innovations and experiences that have with us been fixed in thousands of people in many countries of the world. In our hearts. In our understanding. In our souls (where they exist!).


More insights:


ValueCheck! — Canon #InfoAtWork 26112014.001

Ein Kommentar von Jörg Blumtritt, Data Scientist, Blogger, CEO von Datarella, München, Teilnehmer der Canon for Business Konferenz “Information At Work”, Ende November  2014in Düsseldorf.

  • Verschiebung von ‘targeted Marketing’ zu ‘Prozessautomatisierung’
  • Smartphones pushen die Sharing Econnomy
  • Robotic Process Automation setzt neue Schwerpunkte im Outsourcing

”Die Priorität verschiebt sich von ‘targeted Marketing’ zu ‘Prozessautomatisierung’”. Dieses Zitat von Darian Sims, EMEA Marketing Director, Canon Business Services, fasst sehr gut zusammen, wie man sich im Rahmen der Initiative von Canon “Information at Work” mit Prozessautomatisierung und ihrer Rolle für die Transformation in praktisch allen Branchen beschäftigt.

Prozessautomatisierung bedeutet heute vor allem: Automatisierung der Informationsprozesse. Information — Daten — liegen dabei immer weniger im Unternehmen. Die wichtigsten, reichsten Daten fließen von Außen in den Prozess ein, von den Kunden, den Lieferanten, aus öffentlichen oder sonstigen externen Quellen. Im Zentrum des Informationsmanagement stehen die Dokumente. Dokumente sind aus unterschiedlichen Daten zusammengestellt und formatiert; häufig unterliegen Dokumente starker Regulierung und ans Dokumentenmanagement werden höchste Ansprüche gestellt, was Gewährleistung der Aufbewahrung, Datenschutz und Integrität betrifft. Jahrzehntelange Aufbewahrungsfristen sind bei Geschäftsdokumenten schließlich die Regel.

Die neue Königsdisziplin: Data Storytelling

Versteht man Information at Work richtig, so spannt sich ein weiter Bogen über das Thema Information, Dokumentenmanagement und Prozessautomatisierung. Der englische Datenjournalist David McCandless beschreibt den Paradigmenwechsel, der augenblicklich in der Welt der Datenanalyse vor sich geh, wie folgt: von “Business Intelligence” zu “Data Science”. Data Science kann man am besten mit  interaktiven Info-Grafiken darstellen, um zu zeigen, wohin die Reise geht: Weg vom hypothesengetriebenen Testen, hin zu explorativer Analyse hoch mutlivariater Daten durch grafische Verfahren. Im Ergebnis entsteht eine neue Form des “Data Storytelling”.

“Das globale Datenvolumen, das aus Unternehmen erzeugt wird, wächst jährlich um 56 Prozent — das bedeutet eine Verdoppelung alle achzehn Monate.” Marc Bory  Solution, Sales and Managed Services Director, Canon Europe, führt ‘Moore’s Law’ empirisch weiter. Canon positioniert sich dabei als “One stop solution provider” für das Management von Dateneingang, Datenverarbeitung und der Distribution der datengetriebenen Dokumente an ihre Adressaten.

Der niederländische Business Analyst Hans Kaashoek führt den daten-getriebenen Paradigmenwechsel in die Unternehmen weiter: “Früher hat ihre IT gefragt: Läuft die Anwendung auf einer AS400? — Heute fragt sie: Läuft das auf Amazon?” Cloud-Services wie Amazon, P2P-Services wie Uber oder AirBnB sind in der Tat so einfach, effizient und effektiv, dass es schwer fällt, ihre möglichen Probleme noch ernst zu nehmen.

Kaashoek geht mit einem Beispiel weiter: Er verweist auf Nutzer, die ein kostenloses Wifi nutzen, darin Daten aus der Cloud abrufen, die eventuell noch zwischen mehreren Services hin- und hergeschickt werden — je mehr “Schichten” wir zwischen uns und der originären Datenquelle ziehen, um so mehr Dritte lesen mit oder haben gar die Möglichkeit, unsere Kommunikation zu beeinflussen. “There is no free lunch, there is also no free Wifi.” Umgekehrt sind gerade die Unternehmen, deren Geschäftsmodell auf Data-Sharing aufbaut, besonders erfolgreich — die neuen Stars mit 100-Milliarden Dollar Börsenwerten sind in der Regel genau die Unternehmen, die davon Leben, Daten zwischen End-Usern zu managen.

Per Smartphone zur Sharing Economy

Und die Tür zu dieser “Sharing Economy” ist das Smartphone! Erst seit wir unseren Internetzugang stets bei uns tragen, werden Angebote wie Uber, Facebook oder Amazon wirklich praktisch, weil wir nicht nur jederzeit, sondern vor allem überall darauf zugreifen können. Zwei Milliarden Menschen haben heute Internetzugang über ihr Smartphone im Vergleich zu gerade einmal 500 Millionen PC-Nutzern. Mobile ist immer stärker Teil in jedem Lebensbereich; aktuell steht Mobile Payment kurz vor dem Durchbruch. In den ersten 72 Stunden haben sich mehr als eine Million Menschen mit ihrer Kreditkarte bei Apple Pay registriert.

“Wenn ich KLM ein Problem twittere, bekomme ich in fünf Sekunden den Reply. Über den Telefonservice hänge ich mindestens 15 Minuten in der Warteschleife. Und über Email bekomme ich niemals eine Antwort.” Hans Kaashoek geht davon aus, dass unsere Arbeitsplätze als nächstes “mobilisiert” werden. “Mobile is the new Desktop.” Mit “Bring your own device” (kurz: BYOD) wird der klassische Arbeitsort mit Tisch, Stuhl und Computer vollständig über den Haufen geworfen. Das Beispiel mit “Twitter vs. Call Center” zeigt dabei deutlich, wie wichtig es wird, die Kommunikationsprozesse im Unternehmen zu vereinheitlichen. Es darf keine Rolle (mehr) spielen, auf welchem Kanal Information angefragt oder gesendet wird.

Outsourcing “re-loaded”

Prozessautomatisierung bedeutet häufig auch Outsourcing. Wichtigster Treiber, Prozesse auf externe Dienstleister auszulagern, war bisher Kostenersparnis. Aber der Schwerpunkt verschiebt sich. Immer wichtiger wird technologische Expertise und Innovation, die innerhalb der bestehenden Unternehmensstruktur nicht mehr rechtzeitig realisiert werden kann. Outsourcing wird der Treiber der Unternehmenstransformation. Und während es bisher um “Köpfe” ging, um ausgelagerte Arbeitsplätze, sind es zunehmend vollständig automatisierte Prozesse, die das Outsourcing notwenig machen. Mit “Robotic Process Automation” (kurz: RPA), bedeutet Outsourcing nicht mehr “Welcher Dienstleister liefert meine Wahre aus”, sondern “Lieferung per Drohne”.

Dabei ist die Automatisierung im Dokumentenmanagementprozess alles andere als Science Fiction. Der Münchner Versicherer WWK realisierte mit Hilfe von Canon ein beispielhaftes Projekt: 80 Millionen Seiten pro Jahr, die gedruckt und sicher an die richtigen Addressaten ausgeliefert werden müssen, mit starken saisonalen Schwankungen und unter den hohen Anforderungen der Überprüfbarkeit. Bei einem Innovationsprojekt, das die Niederländische PostNL realisierte, ist es eine der zentralen Herausforderungen, dass die Menschen zwar grundsätzlich ihre Versicherungsdokumente nach wie vor gedruckt erhalten möchten, aber dennoch erwarten, auch online verlässlich auf dieselben zugreifen zu können. Transaktionale Dokumente wie Rechnungen und insbesondere Zahlungserinnerungen dagegen müssen sowohl gedruckt als auch intelligent als Text-Message geliefert werden, zum Beispiel als Direct Message auf Twitter, die mich an eine ausstehende Rate erinnert.

Fazit: Automatisiertes Dokumentenmanagement bedeutet, den gesamten Informationsprozess im Unternehmen unter Kontrolle zu bringen, alle Dokumente, alle Quellen, alle Adressaten.

ValueCheck! — Canon #InfoAtWork 26112014.001

© 2014 by Value Communication AG, Mainz/Germany Photos/Composing: Andreas Weber


Düsseldorf (Germany), 2. December 2014. Success from square one: Information at Work, the pan-European “Canon for Business” specialist conference, brought together more than 500 professionals from 13 different countries. 

“I am delighted with the highly competent, intelligent and perspicacious manner in which Canon has managed to bring together leading managers from various sectors and countries to discuss ideas affecting current and future developments in the field of digital information management. Well done!” was how the CEO of one data-analytics company rated the “InfoAtWork” conference held on 26th November 2014 in the German city of Düsseldorf.

Graham Page, Head of Information Management Business Development, welcomed – on behalf of Canon Europe – the more than 500 participants from 13 different countries to the InterContinental Hotel on Düsseldorf’s central boulevard, the Königsallee. He underlined the importance of tackling – in times of radical change – the most important subjects in hand, namely: to evaluate correctly data, information and knowledge; and apply them efficiently to all the needs of the business concerned. This is crucial for sustainable success, profitability and customer and employee satisfaction.

“Information is beautiful” 

London-based designer, IT journalist and bestselling author David McCandless guided the audience through the paradigm shift in the field of data analysis which has already taken place, in the sense of “data science” having taken over from “business intelligence”. Mr. McCandless brought the presentation to life with a series of interactive and informative graphics. The resulting “digital data storytelling” proved to be fascinating for all those present.

As Marc Bory, European Director Solutions & Managed Services at Canon Europe put it:

“The global volume of data handled by business organisations is growing at an annual rate of 56%.” This means that the volume of data doubles every 18 months. Canon has positioned itself as a provider of “one-stop shop” solutions for the management of data input, data processing and the distribution of data-driven documents to their corresponding addressees. Hans Kaashoek from Strategy Partners stressed the significance of data sharing, given that mobile devices such as smartphones and tablet computers are creating a gateway to the sharing economy. “Mobile is the new desktop” was this analyst’s way of putting it, referring to the stunning changes affecting both work and day-to-day life in general. Organisations of all types have had to adapt to this new culture of social media and sharing if they wish to survive.


Part of conference conducted by personal tablet

Canon provided all participants with the use of a tablet pc, with a view to focusing on social media communications as a complement to the conference’s main events. Participants were able to use the Canon App interactively for voting on the afternoon presentations above all, while using it to contact other colleagues present at the event.

The seminars were used to host high-level expert discussions on the hands-on application of practical ideas. The common thread running through these sessions was the automation of processes at all levels, i.e. including the automation of key information-handling procedures. Various Canon customers reported on the fast and completely trouble-free implementation of new P2P (purchase to pay) solutions, preceded by an analysis by Canon experts designed to make available – virtually overnight – an individual, 100%-correct solution.

Michael Bjerre Drohst, CFO of the Creativ Company, a Danish organisation, highlighted the optimised purchasing process made possible in this respect, and its effects, saying: “It was fantastic. It took just a few days for the smoothly implemented Canon solution to improve how we cope with the accounts of our approximately ten thousand suppliers. This took the pressure off us, allowing us to focus once more on our actual core task of putting new, strategically based ideas into practice.”  Similar success was reported by Erna van Laar, who turned to Canon to help implement a digital mailroom facility for all human resource-related tasks performed at Connexxion, a Netherlands-based transport company. All the processes concerned were optimised in just three months, with strict data-security maintained and to the satisfaction of the employees involved, while delivering considerable savings in terms of the corresponding return-on-investment period.

Innovation and expert knowledge are key factors

Process automation also requires a change of attitude to outsourcing. While the main issue in this respect was previously cost savings, the task has now moved on to how to take advantage of technological expertise and innovation. RPA (Robotic Process Automation) is not concerned with which service provider delivers the goods, but rather with how delivery by drone will become possible.

Rudolf Wolf from WWK Lebensversicherung showed how the automation of process-oriented document management is no longer a thing of science fiction. AS an insurance WWK generates 80 million pages of documents every year. These are supplied to customers as both physical printouts and digital files, all of which need to be correctly addressed and reliably delivered, even with wide seasonal fluctuations and high verification standards. These aspects were also stressed by Peter Paul Bos from PostNL, the Dutch post office service. Transaction-related documents such as payment reminders and invoices must be physically printed out and addressed, and also delivered as “smart” text messages or even, nowadays, sent as direct messages via Twitter. This was how Mr. Bos confirmed Canon’s approach: “Automated document management means bringing the entire information process of a business organisation under control – including all documents, all sources of information, all addressees and all relevant means of transport (in a similar way to their digital counterparts).”

Manuel Sánchez, European Solutions Marketing Professional, Canon Europe, concluded the event with a presentation on Canon solutions for Customer Communications Management. The focus in this respect is no longer on individual solutions in transactional and/or promotional terms, but rather on providing a consistent customer experience across all media channels. No type of data analysis should ever be an end in itself, but must rather always focus on the customer’s well-being and satisfaction. If this is not taken into account, the customer will soon go elsewhere.

Further information can be obtained via the Twitter hashtag #InfoAtWork or the Canon Business Hub at

Please check our Storify story as well:

ValueCheck! @Storify 26112014


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