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ValueCheck! — Zeitung

© 2014 by Value Communication AG, Mainz/Germany

 

By Sudarsha Rambaran, Value Art+Com Fellow, Mainz

 

ValueLearnings

• Learn why Google is de facto a vital source of promotion for newspapers, rather than “the enemy“.

• Newspapers no longer have a mass market, but a new niche. Discover it!

• What a lot of newspapers think Google is doing vs. what they are actually doing.

 

Five years ago, in an interview with Horizont, media expert and author of “What would Google do?” Jeff Jarvis made some visionary comments about the future of the newspaper industry. He stated that society is being massively restructured because of the internet, however, Google is not the instigator of this process as many believe, but rather a result of it. These days, if you cannot be searched on the net, you cannot be found. The mass market for newspapers may be dead, but there is still a niche for them in the world. The news itself must change: it has to be tailored to target audiences, which is why regional newspapers can benefit so much from Google. Google itself is currently changing their whole marketing approach. They are concentrating on making the advertising relevant to local markets by personalizing the stories (nice example here). They no longer want to mass produce messages that work on a global level, and it’s working brilliantly!

The advantages of the online world for newspapers are many; low costs, cheap distribution, fast updates, and discussions with the readers. There was the nice example with the New York Times. They took down the paywall on their site and their internet traffic rose by 40%, which started a snowball effect: they earned more money from advertisements, and they moved up the list on the Google search page, which led to even more readers.

Currently, the German regional newspapers are rebelling against Google, because they believe it doesn’t help their sites, especially on the Google News side. One prominent example of this is the “Braunschweiger Zeitung”, which has abandoned the Google News feature. Their reasoning for this, in my opinion, made little sense: they wanted to show their confidence and independence from Google. They also want Google News to suffer for it; if many regional newspapers leave it, Google will have a problem. Yet in reality it would be their problem if they can’t be found! The whole story reminded me of this:

On the other hand, the Zeitung went about this in a clever way, as they started a massive marketing campaign in order to raise awareness and advertise the newspaper. However, They could have done the marketing campaign without leaving Google, and Google would only have supported it! The marketing campaign did increase the visits to their website by 27%, though, but I still don’t see how leaving Google helped with this.

 

ValueCheck! — Zeitung Illustration.001

© 2014 by Value Communication AG, Mainz/Germany

 

So the big question we asked ourselves here was: why blame Google for the decline of the newspaper industry when all it’s doing is helping? (And why not Twitter, which would have made far more sense?). The facts:

  • Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue—for free.
  • In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper’s Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News.
  • The claim that we’re making big profits on the back of newspapers also misrepresents the reality. In search, we make our money primarily from advertisements for products. Someone types in digital camera and gets ads for digital cameras. A typical news search—for Afghanistan, say—may generate few if any ads. The revenue generated from the ads shown alongside news search queries is a tiny fraction of our search revenue.

Eric Schmidt, Chairman and CEO of Google Inc, writing for the Wall Street Journal

It all speaks for itself, really.

 

ValueCheck!
Please also check out Andreas Weber’s post, “Zeit-ung ist gleich Zeit-um?”, about a local newspaper here in Mainz, the Mainzer Allgemeine Zeitung!

 

Value Check FDI Fachabend 09092014.001

 

Zu Gast bei Friedrich Roeingh, Chefredakteur der Mainzer Allgemeinen Zeitung. 

Von Andreas Weber

Er macht seine Sache sehr smart, kompetent und souverän. Und man spürt, dass er ein exzellentes Gespür für Journalismus, Stories und Leser hat. Und er sieht ziemlich klar: Das, was war, wird so nicht bleiben können. “Ich bin sicher, dass es auch in 20 Jahren noch eine Zeitung auf Papier geben wird”, stellt Friedrich Roeingh am 9. September vor FDI-Fachbesuchern im Druckzentrum der Allgemeinen Zeitung fest. Nur eben nicht mehr in der bisherigen Form. Und als Papierausgabe mit wesentlich reduzierter Auflage. Überhaupt: Im Deutschen bedeute Zeitung Neuigkeit. Nur im angloamerikanischen Raum werde Zeitung durch das Wort “Newspaper” stets mit Papier in Verbindung gebracht. Hoppla: Abschied vom Papier? Gerade die Zeitungsverleger haben dereinst ihr Verständnis von Zeitung immer mit “gedruckt auf Papier, weil dann glaubwürdiger etc.” in Verbindung gebracht.

Apropos Neuigkeit: Gleichzeitig zum Vortrag von Friedrich Roeingh präsentierte in Cupertino Apple CEO Tim Cook wie immer perfekt inszeniert Top-Neuheiten zum Digital Lifestyle! Inkl. iPhone 6,  Apple Watch und Apple Pay.

Und wie ist der Stand der Dinge beim Papier-Bedrucken-Geschäft? Klar, man hat eine supermoderne Druckfabrik. Ein Imagefilm, den Roeingh vorführt, zeigt artig und hübsch, was alle schon kennen. Fakt ist aber, wie er berichtet, auch: Die ungebrochene Reichweitenstärke der bis dato sehr gesunden und vitalen Regionalzeitungsgruppe lässt alle Medien-Wettbewerber hinter sich. Radio wie auch Fernsehen. Und andere Zeitungstitel sowieso. “Die Zeitung ist für mich ein soziales Medium”, führt der Chefredakteur weiter aus. Und kann dies belegen: Durch exklusive Stärken wie die Themenvielfalt, die Heterogenität der Leserschaft, das Widerspiegeln dessen, was in unmittelbarer Umgebung geschieht sowie die Nutzungsintensität (25 Minuten pro Tag). Allerdings: Die Werbeeinnahmen sind im flinken Sinkflug, die Zahl der Kioskverkäufe und Abos ebenfalls. Es teilen sich aber immer mehr Leser dasselbe  Zeitungsexpemlar. Fast drei pro Ausgabe. Daher bleibt die Reichweite stabil (mit derzeit über 500.000 Lesern).

Rettungsanker? — Digitalangebote der Verlage

Der Markt schätzt also die Leistung der Zeitung, will diese aber nicht mehr adäquat honorieren. Nicht nur dass junge Leser fehlen (das war wohl früher auch schon mal so), die wichtige Gruppe der 30 bis 45 jährigen bereitet Probleme. — Soweit alles nichts neues, weil Branchenszenario. Ausser, dass die AZ bis dato noch recht gut dasteht. Die Frage ist dennoch: Was tun? Sehr offen und frei sagt Roeingh, dass wohl niemand im Moment wissen kann, wohin die Reise geht. Er besinnt sich darum auf die alten Stärken und Urtugenden des Redakteurs und Journalisten. Gute und relevante Stories liefern, die Hintergründe beleuchten, aktuelles Kommentieren und durchaus auch Neues aufspüren. Allerdings muss er auch zugeben: Mit den Internetgiganten wie Facebook, Google und auch Twitter kann er sich nicht messen. Aber man habe einen Weg gefunden, diese Plattformen für sich zu nutzen. Zum einen gibt es Online-, App-, E-Paper-Angebote und zum anderen eine Facebook-Page sowie einen Twitter-Account der AZ.

Gerade Facebook und Twitter seien wichtig. Twitter nutze man wie andere Medienhäuser auch, um eigene News blitzschnell zu verbreiten, damit sie von anderen aufgegriffen und im Netz kolportiert werden. Wobei man nicht wissen und bewerten könne, wer von den Nutzern der sog. Digitalangebote der AZ auch ein Printleser sei. In seinem Metier, so Roeingh, wären für das Messen und die Erfolgskontrolle ohnehin die Marktforscher wie die von der GfK zuständig. Sprich: Die Zeitung pusht Inhalte, führt aber keine Dialoge mit den Lesern. Deren Verhalten müssen Dritte bewerten.

Das heisst: Er und seine Redakteure können alle Kanäle bespielen, in Wort, Bild und auch Film. Zudem entwickelt man eine Reihe neuer Print-Titel in Form von Spezialpublikationen für Studenten, Kinder, die Wirtschaft etc. Man habe auch einen innovativen Ansatz entwickelt, wie Print- und Digitalangebote verknüpft, also in Bundles vermarktet werden kann. Ob Bezahlinhalte aber funktionieren, stehe in den Sternen. Wie das ökonomisch rentabel von statten gehen soll, müssen die (noch zu entwickelnden) neuen Geschäftsmodelle zeigen. Da sind also die Verleger und Marketing-Strategen gefragt. Die zumindest im Falle der AZ und der Verlagsgruppe Rhein-Main einen guten Job machen und auch von Kooperationen viel verstehen. Nur: Die zündende Idee, der richtige Innavtionsansatz der Geschäftsmodelle ist längst noch nicht gefunden.

Unsere Meinung:

Friedrich Roeingh hat eine klare Linie, weiss was er tut und steht 1000-prozentig hinter seinem aufrechten Verständnis von Journalismus. Er leidet aber sichtbar darunter, dass viele Einflussgrößen auftreten, die er (wie auch die ganze Verlagsgruppe) nicht mehr beeinflussen können. Irgendwie werden die Weichen andernorts gestellt. Mann muss sich dann halt arrangieren.

Ein Manko schient aber deutlich: Online-Sites wie auch Social Media Plattformen werden fälschlicherweise als alternative Kanäle zu Print gesehen, die man intensiver nutzen muss, indem man Daten, die man schon für Print hat, angereichert oder variiert ausliefern muss. Aber sowohl Werbung als auch Journalismus sehen dort ganz anders aus. Denn Social Media wirft die Frage auf: Was passiert in einer Kommunikations-Welt, in der der Empfänger zugleich der Sender ist? In der der Empfänger selbst bestimmt, wann er/sie und welche Inhalte er wie nutzt? Klingt ungewohnt, ist aber so an der Tagesordnung bei “Social”. Das kann man aber nur nachvollziehen, wenn man sich dort auch intensiv tummelt und eine eigene digitale Kompetenz aufbaut. Und die fehlt. scheinbar. Wenn man die AZ Facebook-Seite und vor allem den AZ Twitter-Account anschaut, wird einem schon ein bisschen schwummrig. Beides wirkt nicht nur ziemlich altbacken, lieblos oder dilettantisch, sondern überhaupt nicht konform mit dem wofür “Social” heute steht: Hohe Interaktion, beste Dialoge mit Nutzern, immer am Ball, Nutzer einbeziehendes, smartes Storytelling in Kurzform, etc. All das ist nicht erkennbar.

Hinzukommt: Es fehlt wohl in der Vermarktung der Zeitung an Leuten, die der Leidenschaft des Journalisten die Leidenschaft für den Mehrwert bei Angeboten für die Kunden in Vertrieb und bei Werbung zur Seite stellt. Und es fehlt an Angeboten, die für Media-Planer relevant und attraktiv sind. Die können mit Reichweite alleine kaum etwas anfangen. Kunden wollen Targeting, Precision Marketing und so weiter. Crossmediale Bundles werden da also nichts bringen. Und ein Blick über den Tellerrand könnte nicht schaden. Denn entweder man kehrt Print den Rücken und steigt wie Axel Springer massiv in E-Commerce und IT-Services ein. Oder man macht Print wieder innovativ und verknüpft es kundenfreundlich mit der Social Media Welt. Dazwischen gibt es nichts. Ausser Siechtum und stetem Status-quo-Retten. Denn es braucht schon mehr als neue Luft in alten Fahrradschläuchen, um das Jahr 2020 auf sicherem Weg in angemessenem Tempo zu erreichen.

Das Dilemma, das am Beispiel der AZ sichtbar wird: Mangelnde Dialog- und Interaktionsbereitschaft mit dem Leser/Kunden trotz eigener Medienplattformen ist im Social-Media-Zeitalter heikel bis gefährlich; und lässt kaum die Erweiterung der Stammgeschäfte und vor allem kein profitables Wachstum im Stammgeschäft zu. Dabei wäre dies problemlos mögliche (siehe unsere Analyse).

Insofern freue ich mich, wenn wir am 7. Oktober 2014 das Thema Zukunft Zeitung beim nächsten Mainzer FDI-Fachabend in unserem Value Office vertiefend diskutieren. Vielleicht hat Chefredakteur Friedrich Roeingh Zeit, und kommt auch. Ich würde mich freuen.

 

 

 

Foto: Andreas Weber

© 2014 by Value Communication AG, Mainz/Germany (Left: Sükran | Right: Sudarsha)

 

By Sudarsha Rambaran, Value Communication Fellow, Mainz

A couple of days ago, became clear to us that many print companies believe that the internet and social media are fatal to their business. After discovering this, Şükran and I went on to research why that is; as digital natives, we could not imagine why print is believed to be a dying breed, especially by the printers themselves.

The research yielded some surprising results. I googled the term “print companies” and I found quite a few print companies from the US that are using the digital world wonderfully to their advantage. For example, Print Three is a Canadian company which has a beautifully designed website and a modern and innovative advertisement on YouTube. I loved the advertisement, since it was very customer-oriented and did not focus on explaining the technology of the printers, as printing companies tend to do. Instead, it elucidated the products, and fixated on what the company can do for “you” (i.e. the customer). They also have a sister company, Eden, which offers help on a social media level and also utilizing the web in a coherent way. Another impressive example was a company called AlphaGraphics, which works with a similar business model as Print Three.

I also came across a blog, written by UK expert Matthew Parker. It was like social media marketing for dummies, as he breaks it down into three simple steps and their advantages:

1. Create interest

  • Customers will take more of an interest in you if you stay in touch and send them valuable information.
  • Become a valuable resource for the customer; make sure you are the person they go to if they need something

2. Start engagements

  • Post interesting information, thus encouraging discussions. Why? Because every action has a reaction!

3.   Create opportunities for offline engagement

  • In order to truly do business successfully, you have to move the relationship away from social media in the final step
  • Use social media to set up human-to-human meetings

The above is such a simple concept, so I really don’t understand why it seems to be such a problem for printing companies.

 

Please read as well Sükran’s survey results.

Or watch the full movie with all results by both of us.

 

 

Vortrag Dresden 2014.046

© 2014 by Value Communication AG, Mainz/Germany

 

By Şükran Ceren Salalı, Value Art+Com Research Fellow, Istanbul

Even though print became very practical and popular with the new personalization techniques provided by attempts of various printing companies, the sector faces a crisis. Based on this, our intention was to research about the value of printing with its two faces that we called as the beauty and the beast.

My personal experience during the research was a kind of surprising. What I know as huge and famous companies in printing sector like Xerox, HP (as vendors) or Vistaprint (a leading Online printing service provider), were actually the ones who had the largest amount of complaints from their customers. Actually, the situation is also somehow related with the high amount of customers they have, however; this does not mean that they are successful and satisfying as much as they preach. Most of the complaints of customers were about the price, the technical quality of machines and the inadequate ink system. Moreover, most of the comments came with the business card demands of customers, a very simple print application.  For instance, a customer of Vistaprint was complaining about the way the company created their business cards and what he was unhappy about that they did not provide a business card holder. What he highlights made me think about the importance of personalization either by the design or by the gift attached to the printed product.

Innovation talent has to be approved

On the other hand, the success of an innovative print service provider like Elanders Germany came up as proof of increased amount of new and smart companies in the printing sector. When I read about their challenges and solutions, I was able to compare those disappointing results that came up from the companies like HP and Xerox.

As a last point, what I have found was an impressive article, or let‘s say the letter from a business developer who works for Xerox The Netherlands. In the letter, he gives several points about the value of printing and the paper. According to him, paper is much more influential than any other interactive platforms as it takes people into the digital world, being the most catchy product for customers.

Hence, as a result of the research on the two-faced value of print as the beauty and the beast, the printing sector faces with crisis which requires more innovative and communicative attempts from already famous and big companies by getting rid of technical problems of machines and by focusing more on the expectations of each customer with personalized products, benefits and even gifts.

 

Please read as well Suri’s alias Sudarsha blog post.

 

Or watch the full movie with the research results by both of us.

Value Art+Com — ValueCheck Wim Koning 28.08.2014 in Mainz.001

© 2014 by Value Communication AG, Mainz/Germany. Photos by Andreas Weber

 

By Sudarsha Rambaran, Fellow, Value Communications AG

 

ValueLearnings

  • Learn what a business model looks like to innovate print communication
  • Learn how to benefit from high quality ink-jet technology innovations
  • Learn how to become a smart communicator in the field of print applications

 

The meeting this morning with Mr. Koning was my first ever client meeting, and it was certainly fascinating. Mr. Weber had already briefed Şükran and I on the product and business model that Mr. Koning is trying to promote here in Germany. The idea is simple, yet brilliant: personalized printed cards, advent calendars, playing cards, wine bottle boxes… the list goes on. The products can be printed on a special new printer model created by the Japanese company Screen. It is an inkjet printer which can print onto thick paper that already has cut patterns and markings on it. It saves a lot a time and work because the paper is pre cut, and usually the paper is printed and then cut, which can be impractical, as if there is a mistake in the cutter the whole product can go to waste.

The product not only works on a personal scale, but could also work brilliantly as a customer relations model for big companies, for example in the automotive industry. If they’ve sold a car, they can send the customer an advent calendar counting down the days until they receive their car with a picture of their new car and their name on it. The best part is, they can even put bar codes (which can be scanned by smartphones) into the doors which lead the customer to links informing them on extra products for their cars, for example, winter tires, navigation systems, tow links etc. which would certainly not only increase the profit margin but keep the dealers happy as well. Mr. Koning put it quite nicely, calling it a win/win/win situation: the customers, the dealers and the company are all happy.

The meeting was very interesting for me, as I had never experienced a client meeting and I was curious to learn what a business model looks like. Mr. Koning is a very charismatic person and he knows exactly how to present his product. The problem he is having in Germany is mainly with the printing companies, because they don’t like the idea of only printing a few copies of a product, rather than printing thousands of copies; that’s what Value Communications is going to help him with. Additionally, the printing companies charge per page rather than per product, so for them it makes no sense to only print 1 page per product, but the page itself guarantees far more revenue in this case, as it is sold as a product rather than a page. As well as this, all the other companies he has talked to up until now have loved the idea of the product, but they are simply afraid of the work it would mean for them, i.e. the data processing etc.

I also think the idea is exceptional; if I were a customer, I would definitely be happy with receiving something like the advent calendar whilst waiting for my product to be delivered.

Please watch our Video documentation as well. Its amazing!

 

 

 

Value Art+Com — ValueTalk Wim Koning 28.08.2014 in Mainz.001

@ 2014 by Value Communication AG, Mainz/Germany. Photo by Andreas Weber

 

“Amazing ValueTalk! on the Innovation of the Print Business.And again, it happened in Mainz/Germany, Gutenberg’s hometown!” —Andreas Weber, Founder and CEO of Value Communication AG

 

By Şükran Ceren Salalı, Value Art+Communication Fellow

 

ValueLearnings 

  1. Personalization becomes more and more as an important fact for market products.
  2. Smart communications via print reduce prejudices on innovative and disruptive business ideas.
  3. A healthy human-to-business relationship leads people to Win-Win-Win results.

 

As we have already mentioned in many of our previous blog posts, we as people living in the age of digital transformation and also in the age of customer. Relying on that, we had a very nice and informative ValueTalk! with a successful business developer from The Netherlands, Wim Koning. [Please read and share our ValueCheck! Blog post "Digital Print/Cross Media Meeting with Wim Koning" by Sudarsha Rambaran as well.]

Koning is in the printing and marketing sector for a long time. He mentions that several years ago when he started to promote Photobook, he received very low expectations from those big companies in the printing sector: People will not use Photobooks.

As Koning also highlights by giving this example, people tend to disbelief such products and new ideas when they do not have enough information. Therefore, we need smart approaches to showcase new ideas and products in order to create the right impact on people and to convince them that these products are very useful.

The products Koning already introduced us were very catchy and practical. When you reach the website www.snapajack.com, you can choose from diffetent options of printable products as gifts, calenders and invitation cards. For instance, there is a printed calender which you can use as gifts to modify your car. On the printed sheet, you have screens covering chocolate bars and on the backside of each screen you have QR codes which provides you to have your product to renovate your car. These are accessories like a sound system, winter tires, or a new GPS.

Not only calenders, but also you can have personalized invitation cards, wine or beer boxes, playing cards or widely-sized greeting cards on printed sheets. This innovative approach also provides you to have many cards on one sheet. Koning as a smart communicator and innovator is very well awared that personalization becomes more and more important these days and all of printed products he shared with us provides customers to personalize everything. Especially, playing cards drew our attention during our ValueTalk as  the product is very suitable to showcase paintings of artists and screensheets are available to keep 55 cards which is very easy and smart to scan it.

Our Take

At the end of our ValueTalk! with business developer Wim Koning about his ‘very high valued application‘, we found his innovative ideas highly interesting and useful which are also closely linked with our business approach in which we value healthy customer relationship, personalization and innovative ideas as well as human-to-business approach with Win-Win-Win principle. We have the pleasure as we met and discussed with Wim Koning on his innovative applications and as a good speaker who knows the real value of communication!

 

Please check out our Video documentation as well:

Value Art+Com Startup Barbecue Event 21.08.2014 in Mainz.001

 

”What we need today in business are smart communicators. Beyond Facebook! Aligned with the culture of communication! Only smart communicators are able to create interaction to unify Social Technologies & Human-to-Human needs.”  —Andreas Weber, Founder and CEO Value Communication AG

 

It is not by chance that this initiative and project will start and take place in Mainz/Germany, the hometown of Johannes Gutenberg and and the hometown of the Culture of Communication. It is a line extension of our ValueAcademy work thousands of professional from 30+ countries joined already.

 

Challenge

Today, almost everyone thinks that communication has a high value. But most of us don’t know how to identify and how to use the real value of communication to optimize the business success. As digital natives, everyone uses Facebook, Twitter and many other digital platforms, however; being a smart communicator is something else beyond Facebook, which requires to be not only a digital native, but also to be a digital savvy by using relevant online platforms effectively after learning the real value of communication.

Solution

Value Communication AG offers an idea under the name of ”ValueCamp“ so as to convert smart technologies into smart communication on track of learning the real value of communication. ValueCamp supports candidates to learn in the most effective and most profitable way by focusing on high technology and media usage skills and bringing art, culture and communication together. It is a new approach. Based on decades full of practice and experiences in valuable communications. And last but not least: we respect always all kind of skills and the talent of ValueCamp attendees to get enriched. — We promise: ValueCamp gets the best out of you!

How ValueCamp works

ValueCamp can be done all year around, with individuals or in groups of up to 7 participants and time between 2 weeks (groups) and 12 weeks (one to three participants) accompanied with a professional analyst and the CEO of Value Communication AG, Andreas Weber. Even One-to-One Coachings are possible. As a first candidate of ValueCamp, Şükran Ceren Salalı from Istanbul has published her new interactive iBook The Real Value of Communication — Experience our game changing scenario: Mainz– Hometown of the culture of communication in which she explained her value learnings about the real value of communication during her stay in Mainz and her Value Camp experience for 3 months in Summer 2014.

Advantage of Mainz as a center of culture of communication

Mainz is a perfect city to experience the real value of communication with the rich culture and history behind. Based in Mainz, the ValueCamp organizer, Value Communication AG, is an international research and knowledge mediation service provider for communication and interaction (mainly in B2B) and, already being in good relationships with talented professionals specially from ChinaTurkeyBrazil and last but not least Germany (Mainz);  Since 2009, we have coached and promoted students and post-graduates from Turkey and those from Germany who studied in foreign countries and came back to find a job. Beside this we advised and supported since 1995 young Creatives to start-up their own communication service businesses. They benefited from our profound experience and insights to optimize their own business models and to speed up their go-to-market success. It is related to the well known ValueServices “Advice, Knowledge, Connectivity“ which are to be used by “Rent-a-Brain“ or by project business for clients.

How to get started

  1. Subscribe for free to our ValueTrendRadar blog, one of the best knowledge compendium for communication, art and culture (posts in german and english language).
  2. Download for free our amazing interactive Value Art+Com iBooks. Specially “The Real Value of Communication” and the “ValueTrendRadar iBook“.
  3. Book a personalized workshop or coaching to catch the spirit of the real value of communication (Face-to-Face in our beautiful office or via Webex online session). Costs: Between € 200.00 and € 1,500.00 plus V.A.T.

How to proceed

Experience in a smart way how to benefit from our smart knowledge and to become a smart communicator.

Contact

FacebookTwitter or by Email to a.weber(at)value-communication.com


Note: 
Our ValueCamp services are also available for companies. We recommend to start with a ValueCheck and ValueTalk to identify quickly the real demand and needs and to create a roadmap for companies learnings and tasks.

PS: We had the pleasure to present ValueCamp as a Start-up project on August 21st., 2014 in Mainz at “Gründergrillen” event. The around 100 attendees liked it and welcomed it!

 

Value Camp Key Visual.001 Value Camp Key Visual.002 Value Camp Key Visual.003

 

PS: We had the pleasure to present ValueCamp as a Start-up project on August 21st., 2014 in Mainz at “Gründergrillen” event. The around 100 attendees liked it and welcomed it!

 

 

Read more about ValueCamp

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