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ValueCheck! — Sommerfest in Mainz bei VRM.001

 

Eindrücke, Erlebnisse und Erinnerungen von Andreas Weber
(die er gerne per Social Media und v. a. auf Facebook teilt!)

 

Prolog

Mainz, die Gutenberg-Stadt, feiert gerne. so auch letzte Woche am 25. Juli 2014 auf einem tollen Sommerfest. Geladen hat die IHK Rheinhessen und die Handwerkskammer, Gastgeber ist die Verlagsgruppe Rhein Main (VRM), Sponsoren sind die Schott AG und andere. Rundum ein gelungenes Fest, mit Live-Musik, tollem Buffet und der gesamten Mainzer Business-Elite.

Soweit alles OK?
Im Prinzip „ja!“.
Dann aber doch „nein!“.

 

Bei einem Sommerfest mit Sponsoren müssen auch Reden gehalten werden. Und klar, das übernimmt zunächst der Gastgeber VRM durch den Sprecher der Geschäftsführung, Hans Georg Schnücker, der punktgenau seit 10 Jahren im Amt ist. Und einen prima Job gemacht hat: Neues Gebäude, gute Marktposition als Regionalzeitungsgruppe (im Vergleich zu anderen Zeitungsunternehmen). Und doch klagt der Chef und oberste Verleger sein Leid mit der zunehmenden Digitalisierung, die da auf uns einströme. Er erläutert, wie man darauf aus seiner Sicht erfolgreich agiere, indem man seine Online-Angebote per Websites ausbaue, sogar mit der Gründerszene in Mainz angebandelt habe, um neue technische Möglichkeiten zu nutzen und das Online-Engagement weiter zu optimieren. Das Credo lautete wohl: Wenn Print nicht mehr so läuft, dann stellen wir unsere Inhalte halt online. Wird schon klappen. Irgendwie. VRM-Boss Schnücker sagte wörtlich: „Die Digitalisierung ist die größte gesellschaftliche Revolution, wahrscheinlich wichtiger als Gutenbergs Erfindung des Buchdrucks“.

Und was heisst das? Digitalisierung ist ein technischer Vorgang, keine Gesellschaft-Form oder gar Kulturleistung einer Gesellschaft. US-Amerikaner, allesamt Wirtschaftsführer, wählten Gutenberg zum „Man of the Millennium“. Zum Jahrtausend-Erfinder. Und den werfen wir Mainzer, in seiner Heimatstadt, jetzt über Bord, wegen der (nicht richtig begriffenen) „Digitalisierung“, die eine Revolution auslöst? Uff!

Nichtsdestotrotz: Das alles hörte sich für die Anwesenden plausibel an. Auch dass der Verleger ein wenig verlegen war, weil er scheinbar nicht so ganz durchblickt und abschätzen kann, wie hoch die Digitalisierungs-Welle tatsächlich schwappt, die die Medienlandschaft unter Wasser setzt. Alle Gäste hörten artig zu. Und glaubten dem Redner, was er sagte. Und respektierten, dass wir in einer schwierigen Zeit leben. Des Verlegers Journalisten und Fotografen wuselten umher, um artig „Content“ zu erstellen, der dann, später, in der Zeitung (Print und dann auch online) erscheinen wird. Schließlich sind die Anwesenden ja allesamt wichtige/potenzielle Anzeigen-/Werbe- und Lesekunden.

 

Hoppla: Facebook wird geschmäht! Und Gutenberg über Bord geworfen!

Während sich das abspielte, tummelten sich einige der Gäste auf Facebook und Twitter, um zu teilen, was sie erlebten. Zehntausende Mainzer, die nicht zugegen waren, tummelten sich auch „online“: auf Facebook, Twitter, Instagram etc. Sie nutzen alles intensiv, nur nicht die „digitalen Online-Angebote“ der Verlagsgruppe Rhein-Main. Warum auch, steht ja alles anderntags in der gedruckten Zeitung. Klar, alle Journalisten arbeiten für Print und die VRM-Websites.

Jedenfalls blieb die Facebook-Seite der VRM vom schönen Sommerfest während es stattfand unberührt — und damit auch der Normal-Leser aus Mainz und Rheinhessen, egal ob nun Sommerfest-Besucher oder auch nicht.

Co-Redner Dr. Peter Hanser-Strecker, selbst Verleger, Träger des Grossen Verdienstkreuzes der Bundesrepublik und Beiratsvorsitzender der VRM, fand auch einen guten Grund, nicht mit den Facebooks, Googles und Co. warm werden zu können. Das seien ja alles Urheberrechtsverletzer. Ganz schlimm. — Und auch ganz paradox. Denn die Ministerpräsidentin Malu Dreyer hatte bei der Ordensverleihung in der Staatskanzlei zu Mainz über Dr. Hanser Strecke gesagt: „Sein Name steht für die ertragreiche Verbindung aus unternehmerischem Pioniergeist, moralischem und sozialem Ethos und kultureller Verantwortung“.

Das wird Präsident Obama auch über Facebook-Gründer Marc Zuckerberg zurecht sagen. Und nun? Wer hat recht? Wiederum: ein klares „sowohl als auch“. Klar hat der Dr. Peter Hanser-Strecker recht, Urheberrechte sind heilig. Aber er bezieht es ja gar nicht auf uns, sondern auf sich, seinen Verlag, seine Autoren. Und die wollen Geld für die Nutzung ihrer Inhalte. Die Bösen, die zudem noch Gutenberg verehren, die machen Inhalte kostenfrei zugänglich… Pfui!

 

 

Value Key Visual Gutenberg Statue Colored.001

 

Wichtig: Media ist Social!

Und hier schließt sich der Kreis: Der Verleger und die VRM wie auch der genannte VRM-Beiratsvorsitzende sträuben sich gegen die Digitalisierung und ignorieren die Wichtigkeit des „Social“ bei „Media“. Schade, denn Interaktion und Anteilnahme sind in der Social World weit ausgeprägter, als beim Publizieren von Websites und gedruckten Zeitungen, die so gut wie gar nicht auf Interaktion ausgelegt sind. Interaktion ist aber nötig, um Emotionen zu wecken. Alles andere ist Datenvervielfältigung, was nicht besser wird, wenn man statt auf Papier diese auch per Website ausliefert.

Übrigens: Die Verdienste des Gutenbergs liegen weniger im Buchdruck (was auch immer das bedeuten mag; Gutenberg nutzte die Hochdruck-Technik zum Drucken von Büchern, hat dieses altbekannte Verfahren aber nicht erfunden), sondern im Setzen und Drucken mit beweglichen Lettern. Im Zeitalter der vielgeschorenen „Digitalisierung” hätte Gutenberg als smarter Mainzer bestimmt das Publizieren mit beweglichen Daten erfunden (das ja heute sogar bei Drucksachen geht). Ob das die VRM dann lizensiert und nutzbar gemacht hätte? Wer weiss. Wer weiss.

Und, wen interessiert das schon mit dem „ollen Gutenberg“, dem ersten weltweit erfolgreichen Start-up-Unternehmer in Mainz? Den hat es doch weggefegt! Hauptsache das Sommerfest war klasse! Und 1.100 Gäste waren gerne dabei. Ja dann, bis zum nächsten mal. Ciao!

 

Epilog

Wenn man die VRM Verlagsgruppe Rhein Main auf Facebook sucht, taucht als erstes eine von Facebook automatisiert erzeugte Page auf (die sich aus Wikipedia speist). Erst auf den zweiten Blick bemerkt man, das VRM auch selbst eine Page betreibet, allerdings mit sehr wenigen „Besuchern“ (am 29.7.2014, 12:00h waren es nur 514, und nur 434 „Gefällt mir“ Angaben; waren wohl die eigenen Mitarbeiter, oder?). — Und zum Sommerfest ist immer noch nix von VRM gepostet!

Irgendwie ist mir das als Wahl-Mainzer peinlich.
Es macht mich verlegen, obwohl ich gar nicht Verleger sein will…
Sorry, Mr. Gutenberg! We still love and admire you!

 

 

Value Key Visual Gutenberg Illu Lidia Colored.001

Value Art & Com Project 2014 Nanette Scriba v 2nd.001

 

 

 By Şükran Ceren Salalı and Andreas Weber

 

“What is the real value of communication?”

Nanette Scriba is one of the most amazing and impressive artists in Germany. Born in Mainz/Germany, she is a well known and an admired singer and painter. Her point of view on communication contributes in a perfect way to our collection of statements answering the question: “What is the real value of communication?”.

 

Listen and learn. And enjoy. Watch the Video
(statements in english and german!):

 

 

 

About the Value Art+Com project

WE PROUDLY PRESENT:
THE VALUE ART & COM PROJECT

The value of Mainz as a centre for the culture of communication.

Great statements and interviews collected by Şükran Ceren Salalı, Value Art&Communication Fellow from Istanbul.

About a dozen creatives and “normals” deliver great statements. It’s all about: What is the real value of communication?

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2″ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2004, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question: What is the real value of communication?

We have already interviewed around 30 people; almost half of them from business experts of the Rheinland-Pfalz region, most of the with an international background. Finally we talked already to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer.

+++++++++++++

More Information:

http://wp.me/p2C5zg-iE

http://wp.me/p2C5zg-jW

via @ValueCommAG

 

Value Art & Com Project 2014 Nanette Scriba v 2nd.003

Value Art & Com Project 2014 Nanette Scriba v 2nd.005

ValueTalk! — Kunst Direkt 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

ValueLearnings

• Innovation is driven by culture and art

• Communication is driven by culture and art

• Artists life & work is driven by values communication

 

By Şükran Ceren Salalı, Value Art&Communication Fellow

I always enjoy interacting with new people from various countries with different perspectives. After doing my AFS Exchange Program in Belgium and participating in an international peace project in the Netherlands, I said “why not to apply the Erasmus internship program which gives an opportunity to work in different countries for 3 months”. In the beginning, it took me a long time to decide which city to choose, however; while I was doing my research, I have heard many positive comments about the life here in Mainz. After a process of finding a right place for my internship, I am accepted in Value Communication AG, a global research and publishing company gives a high value to art, culture and communication and based in Mainz where I started to work as Value Art + Communication Fellow.

When I arrived in Mainz as a Sociology student and as an Erasmus intern from Istanbul, I got inspired and fascinated by the rich cultural and artistic environment of the city as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication. Based on my inspiration, I decided to experience this city in order to find out the interaction between the rich culture of the city and the real value of communication. Also, I had this great support and useful advices from Andreas Weber, who is an expert on communication and the founder of Value Communication AG. That´s how our Value Art and Com (i.e. Communication) project is brought into action.

As one of my project areas, I visited an exhibition, Kunst Direkt 2014, which took place in Rheingoldhalle, at one of the beautiful spots of Mainz situated near the river, Rhein. In the exhibition, there were 120 talented artists from Rheinland-Pfalz state of Germany. The exhibition was consisted of different rooms in which each artist could present her/his artwork. I found this event as a wonderful opportunity to start my interviews for our Value Art&Com Project. There, I interviewed with 10 artists, some of them were painters while others were sculptors. The most important thing is that, by these interviews, I had the chance to know what artists as talented people think about the real value of communication. I had different approaches by each of their responses which gave our project an artistic touch and various points of view. As a person who is very well interested in art, media and cinema, It was a very special process for me and for our disruptive project.

 

Pls. watch as well our Slideshare presentation which includes all those fantastic videos (Series 1).

Value Art & Com Project 2014 Andreas Weber.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

Good Question:
What is the Real Value of Communication?

 

This good question is easy to answer:

The Real Value of Communication is creating Value via Communication!

  • But what does it mean?
    Talk to each other!
    Listen to each other.
    Understand each other.
    Like each other.
    Even if you don’t, respect each other.

 

The dilemma:

  • Most of us fail.
    Most of us are not able to listen.
    Most of us are not able and willing to understand!
    We don’t care.
    We just talk. We just act. We just want to… (something, which seams to be good for us.)

 

My advice to access the value of communication:

If you want to create Value, just stop your stupid talk and behaviour. 
 Just listen and learn. Learn how to learn.
Respect the Value of Communication. Respect other Human Beings, the Nature, the Animals. Everything which is different, but valuable.

It’s that easy.

 

Think about it:

  • Learn how to like yourself. (Don’t be selfish.)
    Learn to listen.
    Learn (in the right way) how to use media and technologies.
    Learn to understand the Value of Art, Culture and Communication.
    Learn and practice — And re-learn every day, every minute, every second.

Become a very smart communicator to create the 
 Value of Communication by valuable communication.

It’s that easy!

 

 

+++++++++++++++++++

Watch the video as well!

 

 

++++++++++++++++++++++++++++++++++

ABOUT THE VALUE ART & COM PROJECT:

We value the value of Mainz as a centre for the culture of communication.

 

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

 

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

 

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

 

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2″ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2104, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question: What is the real value of communication?

We have already interviewed around 20 people; almost half of them from business experts of the Rheinland-Pfalz region, most of the with an international background. Finally we talked already to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer.

 

+++++++++++++

More Information:

http://wp.me/p2C5zg-iE

http://wp.me/p2C5zg-jW

@ValueCommAG

 

Value Art & Com Project 2014 Andreas Weber.002

 

ValueLearnings!

  • Smart Communication enables relatedness
  • Smart Communication is seamless and integrated
  • Social Media is not the end, but the start of Smart Communication

 

By Şükran Ceren Salalı, Value Art&Communication Fellow

Almost seven years before now, in 2007, CEO and the brain of Value Communication AG, Andreas Weber, wrote a “smart communication white paper” in order to create a thought-provoking guideline that is named Smart Communication: Reaching Engaging Communication Beyond Ourselves. In fact, since that time, he shared his POV with more than 50k executives around the globe. My take: The white paper not only shows how foreseeing analyst and the expert of communication Andreas Weber is, but also draws readers attention to various important facts about the effectiveness of communication in the Social Media Era.

In the text, in order to show the effectiveness of communication the term smart communication is used. Applications that belong to smart communication are characterized as completely seamless and integrated.

What is still very relevant for today in the age of digital transformation, the growing gap between technology-weak corporations and technology-smart consumers, has already been mentioned by Andreas Weber seven years ago in a time when via Facebook, Twitter & others the communication world changed in an irreversible way. The important thing is, this growing gap causes services to fail and then immediately the dissatisfaction of the customer occurs. On that moment, smart communication techniques should step in so as to abolish the dissatisfaction and to strategize the whole business process.

 

ValueCheck! inflight_smartComm_HybrdSelfv2edit DOPPEL Pubs Logo2006-2014 Kopie.031

 

The secrets of smart communication

The components of communication should take into consideration first in order to understand the real meaning of smart communication. These components are communicators (senders&receivers of messages), message (the content), medium (the particular means of conveying the message), channel (connector of communicators and accommodates to the medium), code (a system of meaning shared by a group), noise (any interference distorting or degrading the meaning of the message), and context (where all communication takes place). Those components built a symbiosis to create the real value of communication.

If you re-think what has changed through Social Media, you will see that beside existence and growth relatedness is a key issue. So its not about connectivity anymore, which is already given. Its about building relations as the foundation of the real value of communication.

Dialogue as the core of a relationship is very crucial to orientate the relatedness. A smart dialogue increases brand image, loyalty and sales. Also, a smart dialogue constitutes a smart relationship that reunites produces and customer which are also named as sender and receiver. In the past, before web 2.0 and Social Media, brand dialogue was a monologue with advertising rather than a smart dialogue. It used to be slow and tedious.

 

 

Our Take:

What smart communication provides us is a win-win effect for both the consumer and the brand. So, if when it comes to defining smart, smart is fun and easy, useful, understandable, personal, simple… Smart is communication… or let´s call it in the way Andreas Weber defines it: Smart communication is a breath of fresh air!

 

 

ValueTip:
Learn more about our Value Art&Com Project by Şükran Ceren Salalı

 

 

ValueCheck! inflight_smartComm_HybrdSelfv2edit DOPPEL Pubs Logo2006-2014 Kopie.038

 

 

ValueCheck! Elanders 02-2014.001

 

By Şükran Ceren Salalı, Value Art&Communication Fellow
Interview: Andreas Weber, CEO, Value Communication AG

 

In one of the previous blogs regarding with the success of Elanders AB, we explained several facts about Elanders´ ongoing achievement based on useful data and the interview that took place in 2012 between Value Communication AG and the CEO of Elanders AB, Magnus Nilsson. In the end, I mentioned about my curiosity towards whether Magnus Nilsson have the same spirit and the optimistic approach for 2014 and for the future of Elanders. 

 

Magnus Nilsson responses showed that Elanders gives importance on best-in-class communication and customer satisfaction. They care about what customers expect such as quality, reliability, enhanced services and a good knowledge beyond printing. Also, they use their Twitter accounts properly and frequently for their business. And last but not least Elanders AB reached a milestone in its history because they acquired a leading supply-chain service provider, Mentor Media, in Asia at the beginning of the year 2014. Beside great synergy effects the deal just doubled the price for Elanders’ stocks.

When it comes to the data of quarterly report of 2014, it seems that Elanders still keeps its ongoing success. The Elanders Group is growing much faster than the market. For instance, in the first six months, net sales increased by 75% to MSEK 1,761 (1,005), the operating result increased to MSEK 77 (51), which is an improvement of 51% over the same period last year, the new issue was oversubscribed and generated MSEK 121 after issue costs and, a considerable improvement in profit compared to 2013 continues to be forecasted for 2014. In the second quarter, net sales increased by 78% to MSEK 910 (512). — See Elanders Q2 Report for more details.

 

Is Elanders ready for print innovation leadership?

Based on the comments made by Nilsson on quarterly report of 2014, Mentor Media’s offer is now being integrated into Elanders’ existing operations which will lead to both higher print volumes and more supply chain customers in the long run. He states that their Supply Chain and e-Commerce organizations have begun working together to produce joint and improve already existing platforms for ordering over the Internet. They are planning to offer current and new supply chain customers the best alternative on the market for this.

Elanders´global presence has a definite competitive advantage compared to most of their competitors. For instance, Elanders is winning market shares on several markets while other markets are more challenging and Elanders continues to consolidate and streamline functions and operations on those. Moreover, as in the year 2012, Elanders continues to coordinate operations in myphotobook with d|o|m / fotokasten in e-Commerce and they plan to continue this full effect as of 2015. As planned, printing volumes from myphotobook have been moved to Elanders’ production units during the second quarter.

 

Exclusive Interview

 

Value Communication’s CEO Andreas Weber was able for an exclusive interview with Magnus Nilsson on July 17th., 2014. It was about if Elanders Group is ready to become the leading and most innovative print communication service provider.

 

 

„Our new business areas which combines supply chain, 

commercial and packaging printing and e-commerce are 

compatible to all kinds of social business trends.“

 

Bildschirmfoto 2014-07-23 um 11.43.40

Magnus Nilsson, CEO of Elanders AB

 

Andreas Weber: Magnus, you stated, that printing trade shows, which always have been important for printers’s market approach and strategy, have not too much affect on Elanders´s strategy any more. You said, it was good to see them, however. So do you think that technology is not solely enough for success?

Magnus Nilsson: Elanders’ target is to make it as easy as possible for a customer to get the best benefit out of our offering and solutions. So we act as a global service company which could manufacture and deliver high print volumes for customers. The combination of supply chain, packaging, e-commerce to create solutions is very important for Elanders. The best way to develop our strategy comes from our business insights and what we learn from our customers.

 

Andreas Weber: On a global scale, which are the most relevant markets for you?

Magnus Nilsson: Our presents in markets like China, USA, and new ones in Europe made Elanders very strong. But we see that even innovative applications like Photo books are not growing so fast anymore in our established market areas. So it is more in the consideration process on a high and solide level. We are planning to invest in new markets such as Asia and South America as well. And in new application areas wherever they are needed.

 

Andreas Weber: Regarding Elanders go-to-market approach, what is special or unique?

Magnus Nilsson: The important thing is for Elanders to reach the client in an easiest way. Crucial is if people want to get their print products in a smart way and it cannot take too much time to order and get it. And therefore they don´t need too much investment. We have really great optimized tools for business and consumer markets. And our solutions are accompanied by our Solutions Expert. We made sure by new global business management operation structure that we act with one face to the customers.

 

Andreas Weber: How is Elanders success in the packaging solutions business?

Magnus Nilsson: It works very well. Specially Elanders Germany is very successful for new solutions for packaging customers. Therefore we installed last year in Waiblingen/Germany our Elanders Packaging Innovation Centre. For sure our huge digital printing capacities have a great impact to convince major brands to innovate the packaging of there products on a high quality level.

 

Andreas Weber: 2014 is more than ever the year of Social Media, driven by Facebook, founded only 10 years ago. Do you think that Social Media and Social Business will influence your business?

Magnus Nilsson: It already does in a positive way. Social Media is very important for e-commerce, our team is working for it quite successful. Till now it has more impact on consumers behavior than in the B2B sector. But for sure: Business innovation is happening via the internet. Gaining more real time insights via social media and social media communication became crucial for success. We observe that exactly. But nevertheless we are still very optimistic about the future of Elanders like before. Because our new business areas which combines supply chain, print & packaging and e-commerce solutions are compatible to all kinds of social business trends.

 

Our Take: Elanders AB creates its leadership by …

  • a unique combination of a clear business and management focus on customer needs  in valuable market segments,
  • a deep understanding of the right usage of relevant technologies
    (IT, Digital print, E-Commerce),
  • clever acquisitions (with almost a seamless integration into the group),
  • a smart communication approach to keep investors and share holders up-to-date and highly motivated,
  • and at least by a permanent approach to justify and optimize it’s go-to-market approach dedicated to customer satisfaction.
Value Art & Com Project 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

VALUE ART & COM PROJECT:

The value of Mainz as a centre for the culture of communication

 

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

 

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

 

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

 

Value Art & Com Project 2014.002

@ 2014 by Value Communication AG, Mainz/Germany

 Watch our ValueTalk! Video on YouTube as well!

 

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2“ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2004, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question:

 

What is the real value of communication?

We have already interviewed around 20 experts; almost half of them are business executives from Rheinland-Pfalz region, with different business backgrounds, some of them international students, and finally we talked in Mainz to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer, Staatssekretär Walter Schumacher and SWR Journalist Sabine Hampel at Pressefest Ministerpräsidentin 2014, July 22nd., 2014.

 

 

 

Please watch the great ValueTalk! videos on YouTube as well!

 

ValueCheck! — Pressefest Malu Dreyer 22072014.001 ValueCheck! — Pressefest Malu Dreyer 22072014.002 ValueCheck! — Pressefest Malu Dreyer 22072014.003 ValueCheck! — Pressefest Malu Dreyer 22072014.004

 

 

 

Further information:

Value Art & Com Project 2014.003 

 

 

ValueCheck Analysis: Communication, Art and Culture.010

© 2014 by Value Communication AG, Mainz/Germany

 

NOTE: ValueCheck! delivers recently the most comprehensive and effective way to update your business management&communication knowledge. Our Focus: Identify relevant topics to be discussed, put them into the right context and be able to create your own opinion and expertise.

 

Why its worth reading this Blog post:

• Summary of the most relevant ValueCheck! Blog post
• Train your Brain on-the-fly
• Get a very useful access to update your knowledge via ValueLinks and ValueTips

 

+++ ValueCheck! — What is the Value of Value Communication AG?

We deliver a unique method and way by answering two main questions:

  1. How to “Connect Innovation to Profit”!
  2. How to unify “Communication, Art and Culture”!
  3. We call it “ValueCheck!” and cover three areas: Analysis, Audits, Coachings.

Startings point is always a written ValueCheck! Blog post to define the Status quo!

ValueCheck Audits orientates businesses to generate profit and to enjoy outcomes of disruptive innovation and communication.

READ MORE: http://valuetrendradar.com/2014/07/06/value-check-what-is-the-value-of-value-communication-ag/

 

+++ ValueCheck! — The Secrets of the Age of Digital Transformation

In other words, human side of business transformation should be taken more into consideration as the age of digital transformation puts consumer in the center. This is why Value Communication keeps focusing on using digital technologies based on H2H and a disruptive approach to understand the relationship between technologies and consumer behavior.

ValueCheck! emphasizes the relationship between H2H aspects and the use of digital technologies while analyzing consumer behavior and the company’s approach.

READ MORE: http://valuetrendradar.com/2014/07/02/valuecheck-the-secrets-of-the-age-of-digital-transformation/

 

+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

What we at Value Communication aim by „ValueCheck!“ is to help business people to become far more successful in their sectors. By answering the questions of „ValueCheck! Audits“, a company can become aware of its abilities and inadequacies in a more detailed way. The important thing is we treat our customers as (best) friends.

Our ValueCheck! method equals to friendly attitude towards our customers and a detailed way to guide them to see their capabilities.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-
rent-a-brain-is-the-perfect-way-to-succeed-in-social-biz/

 

+++ ValueCheck! — Connect Innovation to Profit!

The performance promise: “connect innovation to profit”. Your benefits:

  • ValueCheck! is something like a fitness check-up to be prepared for The Age of the Customer.
  • ValueCheck! delivers orientation how to optimize all dimensions of your internal and external business communication success.
  • ValueCheck! guides you through the digital world to accelerate your profitable growth.

READ MORE: http://valuetrendradar.com/2014/06/11/value-check-connect-innovation-to-profit/

 

+++ ValueCheck! — Train Your Brain!

We proudly present: World’s first Train Your Brain Fitness Check-up to be ready for profitable growth in “The Age of the Customer”!
We are happy and proud to share some thoughts. Based in Johannes Gutenberg‘s hometown, Mainz/Germany, we are dedicated to the rich culture of Art = Innovation = Communication = Human-to-Human!

Value Communication analyses and supports approaches of customers to H2H aspects and then finds the best method to guide them on track of becoming a successful and profit-making companies.

READ MORE: http://valuetrendradar.com/2014/06/19/value-check-train-your-brain/

 

+++ ValueCheck! — Disruptive Task: “Bust the Silos — Convert the VIRTUAL to REALITY”

But nevertheless we live in a digital world. Social Media and all our Social Activities will never be able to create relatedness. It enables connections. That’s it! — Kill stupidity in business driven by executives who still use their analog thinking in a digital world.

Our message according to all activities based on our disruptive Value Task:
Just do it the smart way. Unify Social & Human-to-Human. ValueCheck! has a disruptive approach that combines advisory, publishing and community.

READ MORE: http://valuetrendradar.com/value-communications-manifesto/

 

+++ ValueCheck! — The disruptive “Value Eco-System”

The strategic analysis is done via ValueCheck! and ValueProfile, which supplies the design of a new communication architecture as a result.

ValueCheck! strategizes a new approach to innovative communication techniques for companies in order to guide them to have more benefits from the market.

READ MORE: http://valuetrendradar.com/2012/07/24/the-value-eco-system/

 

+++ ValueCheck! — Philosophy and Principles of Value Communication

The effectiveness of communication and the efficiency of communication processes are developed with innovative tools and methods by Value Communication such as Value Academy and ValueCheck!.

ValueCheck! is one of the important tools and methods in Value Communication’s principles and philosophy. Via ValueCheck, the development of effective communication processes is very easy.

READ MORE: http://valuetrendradar.com/philosophy-and-principles-of-value-communication/

 

+++ ValueCheck! — Disruptive and/or Destructive Innovation?

Disruptive innovation is not a threat as it would be perceived by the university management of Harvard Business School based on last debates about whether entering to the business of online education or not. What makes innovation disruptive is the way it makes a product, a service or an idea remarkable with an unusual approach to renew our consumption patterns and lifestyles.

Since ValueCheck! contains a disruptive strategy, it checks H2H and B2B aspects with an unusual way to renew the company strategies.

READ MORE: http://valuetrendradar.com/2014/07/09/valuecheck-disruptive-andor-destructive-innovation/

 

+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

Very successful business owners, emphasize the effectiveness of having help from a mentor or a colleague in order to accomplish their goals.

ValueCheck! acts as a mentor for companies in order to achieve their goals and change their company strategies into more innovative communication techniques.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-rent-a-brain-is-the-perfect-way-to-succeed-in-social-biz/

 

+++ ValueCheck! — How Social Media leads to Social Business

It is apparent that those B2B service companies require important innovation and transformation in order to satisfy the expectations of their potential customers. Therefore, the importance of „ValueCheck! Audits“are apparent as a solution to check the weaknesses of businesses in Social Selling and Social Businesses. „ValueCheck!“ questions include many related topics so as to strengthen the strategies of companies.

Even many successful companies fail to satisfy customers. ValueCheck Audits provides better perspective to see what is missing on track of keeping good connections with the market and customers.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-how-social-media-leeds-to-social-business/

 

+++ ValueCheck! — HBS: The Professor’s Innovation Dilemma

Our Take: You can’t do value education without disruptive Value Innovation.

I think, in the age of digital transformation, education needs to get some disruptive innovation as well. Maybe, we can call it “digital education”. Digital Education allows many applicants around the world to benefit from online education platforms via several tools such as iPhone, iPad and other portable instruments. Considering all of these, I am pretty surprised that how as one of the top ranked and most successful universities, Harvard Business School, has a dilemma about entering online education.

ValueCheck! follows the latest trends in order to guide companies in the best way so as to adapt itself and its customers to the age of digital transformation.

READ MORE: http://valuetrendradar.com/2014/07/09/valuecheck-the-professors-innovation-dilemma/

 

+++ ValueCheck! — Beyond Design: Technology enables H2H interaction

In the future it is more about Interaction & H2H and less about Designers…

The core meaning of the tweet is design matters, nevertheless; it is not solely enough to become very successful. Besides design, key enablers of PARC include other systems such as intelligent manufacturing, model-based reasoning, integrated planning and control, and printed electronics. Moreover, without effective human-to-human interaction and innovative approaches to satisfy customer, a superior design only leads to empty promises, or let’s say “all fur coat and no knickers”!

ValueCheck! emphasizes human-to-human interaction and innovative approaches that guide companies for a better strategy to adapt in future technologies and the market system.

READ MORE: http://valuetrendradar.com/2014/07/02/beyond-design-technology-enables-h2h-interaction/

 

+++ ValueCheck! — Print in the Digital Age!

In the age of digital transformation, it is a big mistake to limit advertising and marketing based only on printing like we already know it. There are many platforms and social networks to work on in order to advertise a product or a system by drawing attentions. The age of the so called „digital transformation“ needs better rethinking over analogue approaches in order to satisfy consumer needs in a best way.

ValueCheck! also focuses on the importance of social networks and various platforms in order to catch the spirit of the age of digital transformation and distribute it to companies as applicants of ValueCheck! Audits.

READ MORE: http://valuetrendradar.com/2014/07/07/valuecheck-print-in-the-digital-age/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Value Check Print Intelligence by Sükran 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

Bringing Intelligence to Everything – But Without Renewing Your Analogue Approaches?

By Şükran Ceren Salalı, Value Communication Fellow

 

Printability and Graphic Communications Institute has prepared a presentation which highlights various important facts about printing and its relation with marketing. The presentation is interesting and effective as well as it is well structured as a whole. However, there are several aspects that are mispresented.

The presentation is very well structured:

• It begins with a catchy sentence and an outline with key factors such as global context, the critical role of ICT, the “digital Darwinism” of the printed applications and evolving needs, responsive solutions.

• In the global context, subjects such as globalization, food and drug safety, increasing population, individualization and aging population are mentioned in order to present societal changes. Also, the data of consumer tendency, products and consumption are included in this part which is useful.

• Under the title of the critical role of ICT, three major facts; multi-device access, cloud computing and social network, are touched upon in relation with the fact that business approaches are changing with the high level use of mobile internet and social networks.

• When it comes to the digital Darwinism of the printed applications, the evaluation of consumer behavior is visualized starting from Gutenberg’s invention of mechanical movable type setting and also foreseeing the future, 2020s. I think the expression and the content is satisfactory.

• Lastly, in the part of evolving needs, responsive solutions, adoption of printing technologies by customer and by manufacturer are explained in a detailed way step by step.

 

Our Take: Yeah! BUT good is not good enough!

It seems like Bois and Canet did a good job by preparing an effective and explanatory presentation. The thing is, in the end, they recommend that print should fulfill the needs of marketers to push advertising campaigns. In the age of digital transformation, it is a big mistake to limit advertising and marketing based only on printing like we already know it. There are many platforms and social networks to work on in order to advertise a product or a system by drawing attentions. The age of the so called „digital transformation“ needs better rethinking over analogue approaches in order to satisfy consumer needs in a best way.

 

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If you would like to find the right way to reach your communication targets:
Please check out our ValueCheck!

 

 

 

ValueCheck Analysis: Communication, Art and Culture.005

© 2014 by Value Communication AG, Mainz/Germany

 

By Andreas Weber
//Founder and CEO of Value Communication AG, Mainz/Germany

 

We work beyond the McKinsey’s, Agency Groups and Technology suppliers around the globe.

We treat our customers as friends — smart, intimate, personal and very effective!

We deliver a unique method and way by answering two main questions:

1. How to “Connect Innovation to Profit”!
2. How to unify “Communication, Art and Culture”!

We call it “ValueCheck!” and cover three areas:
Analysis, Audits, Coachings.

Startings point is always a written ValueCheck! Blog post to define the Status quo!

 

Our Background

We follow the three key questions by the french painter Paul Gauguin:

Where do we come from?
Understanding and awareness of cultural developments and communication trends.

What are we?
Lateral thinkers invested in values to increase personal success.

Where are we going?
Towards a situation filled with creativity, innovation and networking – one ready for dynamic and permanent change.

 

Our Skills and Talents

Art & Communication & Culture, Smart Communications, Interactive Marketing, Business Modell Transformation, Go-to-market Scenarios, Teaching, Coaching, Advisory, Consulting, Publishing, Social Media, Marketing Communications.

 

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About ValueCheck!

 

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