Value Innovation

Foto: Andreas Weber

© 2014 by Value Communication AG, Mainz/Germany (Left: Sükran | Right: Sudarsha)


By Sudarsha Rambaran, Value Communication Fellow, Mainz

A couple of days ago, became clear to us that many print companies believe that the internet and social media are fatal to their business. After discovering this, Şükran and I went on to research why that is; as digital natives, we could not imagine why print is believed to be a dying breed, especially by the printers themselves.

The research yielded some surprising results. I googled the term “print companies” and I found quite a few print companies from the US that are using the digital world wonderfully to their advantage. For example, Print Three is a Canadian company which has a beautifully designed website and a modern and innovative advertisement on YouTube. I loved the advertisement, since it was very customer-oriented and did not focus on explaining the technology of the printers, as printing companies tend to do. Instead, it elucidated the products, and fixated on what the company can do for “you” (i.e. the customer). They also have a sister company, Eden, which offers help on a social media level and also utilizing the web in a coherent way. Another impressive example was a company called AlphaGraphics, which works with a similar business model as Print Three.

I also came across a blog, written by UK expert Matthew Parker. It was like social media marketing for dummies, as he breaks it down into three simple steps and their advantages:

1. Create interest

  • Customers will take more of an interest in you if you stay in touch and send them valuable information.
  • Become a valuable resource for the customer; make sure you are the person they go to if they need something

2. Start engagements

  • Post interesting information, thus encouraging discussions. Why? Because every action has a reaction!

3.   Create opportunities for offline engagement

  • In order to truly do business successfully, you have to move the relationship away from social media in the final step
  • Use social media to set up human-to-human meetings

The above is such a simple concept, so I really don’t understand why it seems to be such a problem for printing companies.


Please read as well Sükran’s survey results.

Or watch the full movie with all results by both of us.



Value Art+Com — ValueCheck Wim Koning 28.08.2014 in Mainz.001

© 2014 by Value Communication AG, Mainz/Germany. Photos by Andreas Weber


By Sudarsha Rambaran, Fellow, Value Communications AG



  • Learn what a business model looks like to innovate print communication
  • Learn how to benefit from high quality ink-jet technology innovations
  • Learn how to become a smart communicator in the field of print applications


The meeting this morning with Mr. Koning was my first ever client meeting, and it was certainly fascinating. Mr. Weber had already briefed Şükran and I on the product and business model that Mr. Koning is trying to promote here in Germany. The idea is simple, yet brilliant: personalized printed cards, advent calendars, playing cards, wine bottle boxes… the list goes on. The products can be printed on a special new printer model created by the Japanese company Screen. It is an inkjet printer which can print onto thick paper that already has cut patterns and markings on it. It saves a lot a time and work because the paper is pre cut, and usually the paper is printed and then cut, which can be impractical, as if there is a mistake in the cutter the whole product can go to waste.

The product not only works on a personal scale, but could also work brilliantly as a customer relations model for big companies, for example in the automotive industry. If they’ve sold a car, they can send the customer an advent calendar counting down the days until they receive their car with a picture of their new car and their name on it. The best part is, they can even put bar codes (which can be scanned by smartphones) into the doors which lead the customer to links informing them on extra products for their cars, for example, winter tires, navigation systems, tow links etc. which would certainly not only increase the profit margin but keep the dealers happy as well. Mr. Koning put it quite nicely, calling it a win/win/win situation: the customers, the dealers and the company are all happy.

The meeting was very interesting for me, as I had never experienced a client meeting and I was curious to learn what a business model looks like. Mr. Koning is a very charismatic person and he knows exactly how to present his product. The problem he is having in Germany is mainly with the printing companies, because they don’t like the idea of only printing a few copies of a product, rather than printing thousands of copies; that’s what Value Communications is going to help him with. Additionally, the printing companies charge per page rather than per product, so for them it makes no sense to only print 1 page per product, but the page itself guarantees far more revenue in this case, as it is sold as a product rather than a page. As well as this, all the other companies he has talked to up until now have loved the idea of the product, but they are simply afraid of the work it would mean for them, i.e. the data processing etc.

I also think the idea is exceptional; if I were a customer, I would definitely be happy with receiving something like the advent calendar whilst waiting for my product to be delivered.

Please watch our Video documentation as well. Its amazing!




Value Art+Com — ValueTalk Wim Koning 28.08.2014 in Mainz.001

@ 2014 by Value Communication AG, Mainz/Germany. Photo by Andreas Weber


“Amazing ValueTalk! on the Innovation of the Print Business.And again, it happened in Mainz/Germany, Gutenberg’s hometown!” —Andreas Weber, Founder and CEO of Value Communication AG


By Şükran Ceren Salalı, Value Art+Communication Fellow



  1. Personalization becomes more and more as an important fact for market products.
  2. Smart communications via print reduce prejudices on innovative and disruptive business ideas.
  3. A healthy human-to-business relationship leads people to Win-Win-Win results.


As we have already mentioned in many of our previous blog posts, we as people living in the age of digital transformation and also in the age of customer. Relying on that, we had a very nice and informative ValueTalk! with a successful business developer from The Netherlands, Wim Koning. [Please read and share our ValueCheck! Blog post "Digital Print/Cross Media Meeting with Wim Koning" by Sudarsha Rambaran as well.]

Koning is in the printing and marketing sector for a long time. He mentions that several years ago when he started to promote Photobook, he received very low expectations from those big companies in the printing sector: People will not use Photobooks.

As Koning also highlights by giving this example, people tend to disbelief such products and new ideas when they do not have enough information. Therefore, we need smart approaches to showcase new ideas and products in order to create the right impact on people and to convince them that these products are very useful.

The products Koning already introduced us were very catchy and practical. When you reach the website, you can choose from diffetent options of printable products as gifts, calenders and invitation cards. For instance, there is a printed calender which you can use as gifts to modify your car. On the printed sheet, you have screens covering chocolate bars and on the backside of each screen you have QR codes which provides you to have your product to renovate your car. These are accessories like a sound system, winter tires, or a new GPS.

Not only calenders, but also you can have personalized invitation cards, wine or beer boxes, playing cards or widely-sized greeting cards on printed sheets. This innovative approach also provides you to have many cards on one sheet. Koning as a smart communicator and innovator is very well awared that personalization becomes more and more important these days and all of printed products he shared with us provides customers to personalize everything. Especially, playing cards drew our attention during our ValueTalk as  the product is very suitable to showcase paintings of artists and screensheets are available to keep 55 cards which is very easy and smart to scan it.

Our Take

At the end of our ValueTalk! with business developer Wim Koning about his ‘very high valued application‘, we found his innovative ideas highly interesting and useful which are also closely linked with our business approach in which we value healthy customer relationship, personalization and innovative ideas as well as human-to-business approach with Win-Win-Win principle. We have the pleasure as we met and discussed with Wim Koning on his innovative applications and as a good speaker who knows the real value of communication!


Please check out our Video documentation as well:

Value Art+Com Startup Barbecue Event 21.08.2014 in Mainz.001


”What we need today in business are smart communicators. Beyond Facebook! Aligned with the culture of communication! Only smart communicators are able to create interaction to unify Social Technologies & Human-to-Human needs.”  —Andreas Weber, Founder and CEO Value Communication AG


It is not by chance that this initiative and project will start and take place in Mainz/Germany, the hometown of Johannes Gutenberg and and the hometown of the Culture of Communication. It is a line extension of our ValueAcademy work thousands of professional from 30+ countries joined already.



Today, almost everyone thinks that communication has a high value. But most of us don’t know how to identify and how to use the real value of communication to optimize the business success. As digital natives, everyone uses Facebook, Twitter and many other digital platforms, however; being a smart communicator is something else beyond Facebook, which requires to be not only a digital native, but also to be a digital savvy by using relevant online platforms effectively after learning the real value of communication.


Value Communication AG offers an idea under the name of ”ValueCamp“ so as to convert smart technologies into smart communication on track of learning the real value of communication. ValueCamp supports candidates to learn in the most effective and most profitable way by focusing on high technology and media usage skills and bringing art, culture and communication together. It is a new approach. Based on decades full of practice and experiences in valuable communications. And last but not least: we respect always all kind of skills and the talent of ValueCamp attendees to get enriched. — We promise: ValueCamp gets the best out of you!

How ValueCamp works

ValueCamp can be done all year around, with individuals or in groups of up to 7 participants and time between 2 weeks (groups) and 12 weeks (one to three participants) accompanied with a professional analyst and the CEO of Value Communication AG, Andreas Weber. Even One-to-One Coachings are possible. As a first candidate of ValueCamp, Şükran Ceren Salalı from Istanbul has published her new interactive iBook The Real Value of Communication — Experience our game changing scenario: Mainz– Hometown of the culture of communication in which she explained her value learnings about the real value of communication during her stay in Mainz and her Value Camp experience for 3 months in Summer 2014.

Advantage of Mainz as a center of culture of communication

Mainz is a perfect city to experience the real value of communication with the rich culture and history behind. Based in Mainz, the ValueCamp organizer, Value Communication AG, is an international research and knowledge mediation service provider for communication and interaction (mainly in B2B) and, already being in good relationships with talented professionals specially from ChinaTurkeyBrazil and last but not least Germany (Mainz);  Since 2009, we have coached and promoted students and post-graduates from Turkey and those from Germany who studied in foreign countries and came back to find a job. Beside this we advised and supported since 1995 young Creatives to start-up their own communication service businesses. They benefited from our profound experience and insights to optimize their own business models and to speed up their go-to-market success. It is related to the well known ValueServices “Advice, Knowledge, Connectivity“ which are to be used by “Rent-a-Brain“ or by project business for clients.

How to get started

  1. Subscribe for free to our ValueTrendRadar blog, one of the best knowledge compendium for communication, art and culture (posts in german and english language).
  2. Download for free our amazing interactive Value Art+Com iBooks. Specially “The Real Value of Communication” and the “ValueTrendRadar iBook“.
  3. Book a personalized workshop or coaching to catch the spirit of the real value of communication (Face-to-Face in our beautiful office or via Webex online session). Costs: Between € 200.00 and € 1,500.00 plus V.A.T.

How to proceed

Experience in a smart way how to benefit from our smart knowledge and to become a smart communicator.


FacebookTwitter or by Email to

Our ValueCamp services are also available for companies. We recommend to start with a ValueCheck and ValueTalk to identify quickly the real demand and needs and to create a roadmap for companies learnings and tasks.

PS: We had the pleasure to present ValueCamp as a Start-up project on August 21st., 2014 in Mainz at “Gründergrillen” event. The around 100 attendees liked it and welcomed it!


Value Camp Key Visual.001 Value Camp Key Visual.002 Value Camp Key Visual.003


PS: We had the pleasure to present ValueCamp as a Start-up project on August 21st., 2014 in Mainz at “Gründergrillen” event. The around 100 attendees liked it and welcomed it!



Read more about ValueCamp

Dietmar Titel Screenshot von PDF

© 2014 by Value Communication AG, Mainz/Germany | Cover page and book Design by Andreas Weber, Mainz/Frankfurt am Main | Paintings by Dietmar Gross, Dienheim, Rheinhessen/Germany

  • Als einer der Höhepunkte des Ausstellungsprogramms 2014 präsentiert das Osthaus Museum Hagen eine retrospektive Werkschau mit ca. 70 Gemälden von Dietmar Gross.
  • AusstellungstitelInSightOut
  • Ausstellungseröffnung: 15. November 2014, 16 Uhr
  • Ausstellungsdauer: 16. November 2014 – 11. Januar 2015
  • Ausstellungskatalog: Edition Value Art+Com, gedruckt und digital, die Druckausgabe ist erhältlich als Normalausgabe und Vorzugsausgabe mit Originalgrafik, Preis ab 34,90 Euro zzgl. Versandkosten. — Format: 25,9 x 22,2 cm (Hardcover), Umfang 120 Seiten, davon über 70 Seiten Abbildungen.

Der Künstler Dietmar Gross, geboren 1957, lebt und arbeitet heute in Dienheim. Das Menschenbild im Kontext der Natur steht im Vordergrund seines Schaffens, das sich kritisch mit aktuellen Herausforderungen in unserer Welt auseinandersetzt. Dietmar Gross fühlt sich dem Realismus auf eine besondere, humanistisch geprägte Art und Weise verpflichtet. Alles, was uns betrifft, prägt und unser Schicksal beeinflusst, findet in den Arbeiten des Künstlers seinen Ausdruck. 

Der Titel InSightOut versteht sich als programmatische Äußerung. In fünf Werkgruppen fasst der Maler wesentliche Äußerungsformen unseres Daseins aus seiner Perspektive zusammen und ermöglicht den Betrachtern, eine künstlerische Introspektion. Die Werkgruppen stellen Ankerpunkte des Menschseins dar:

  • Zerrissenheit
  • Über-Menschlichkeit
  • Misch-Wesen
  • Ecce Homo
  • Assimilation

Alle bildlichen Darstellungen rücken nicht nur die Situation des Menschen ins Zentrum, sondern stellen den Kontext her im Abgleich mit der Existenz der Welt, der Historie, der Tradition und der Neuzeit.

Das Kunstwollen von Dietmar Gross steht ganz im Zeichen eines zeitgemäßen und zukunftsweisenden Kulturverständnisses. Der bedeutende Filmregisseur, Federico Fellini, hat dieses Verständnis einmal so zum Ausdruck gebracht: Der einzig wahre Realist ist der Visionär.

Das Spezifische an der Kunst von Dietmar Gross ist die malerische Vollendung seiner Gemälde. Nicht nur die altmeisterliche Handschrift des Künstlers zeugt von großer Begabung, sondern auch die Möglichkeit, diese in Szenen einzubinden, die auf den ersten Blick zu irritieren vermögen. So wird InSightOut zum Programm und offenbart immer wieder neue visuelle, gedankliche und emotionale Erlebnisse. Malerei regt in diesem Sinne tiefgreifende Erkenntnisprozesse an bzw. löst diese aus.

Zur Ausstellung erscheint ein Katalog zum Werk der Künstler. Der Katalog InSightOut — Dietmar Gross   Malerei wird im Hardcover 120 Seiten Umfang mit über 70 Abbildungen umfassen und als gedrucktes Buch sowie in digitaler Form in der Edition Value Art&Com, Mainz, herausgegeben; mit einem ausführlichen Einführungstext von Andreas Weber.


Zur Wirkungsweise der Publikation:

Die vorliegende Publikation ist Teil einer neuartigen, intermedialen und crossmedialen Inszenierung aus Text, Bild, Sprache/Podcast und Video via Print, Blog und eBook. Im Print werden neue digitale Verfahrenstechniken eingesetzt, die über die übliche Darstellungsmöglichkeit von Druckbildern weit hinausgehen. Die Herstellung erfolgt in Zusammenarbeit mit Elanders Germany, dem über Deutschland hinaus renommierten Innovationsführer im Digitaldruck.

Printprodukte können vor Ort im Osthaus Museum wie auch über das Web bestellt/gekauft werden. Die digitalen Formate sind vernetzungsfähig und werden durch Social Media-Aktivitäten signifikant verstärkt (vor allem über Facebook, Twitter, YouTube und Google+). Zudem können durch den Besucher bei Bedarf individuelle Publikationen erstellt und online bestellt werden (Postkarten, Poster, Kalender). Der Online-Shop der Edition Value Art+Com ist verfügbar.

Die Publikation verstärkt und dynamisiert die Wirkungsmöglichkeiten der Ausstellung durch ihren Innovationsanspruch. Das Thema ›InSightOut‹ wirkt sich aus auf die Kommunikation und Interaktion mit den Besuchern vor, während und nach der Ausstellung. Die erstellten digitalen Kommunikationsmittel können auch während der Ausstellung zu didaktischen Zwecken genutzt werden.

Es lässt sich ein Dreifach-Effekt erreichen, der, wie die Exponate selbst, durchgehend und konsequent einem Premiumanspruch gerecht wird: a) Wirkungsmöglichkeiten schon im Vorfeld der Ausstellung; b) Aktualisierungsoptionen während der Ausstellung; c) Dokumentation und Nachhaltigkeit nach der Ausstellung.

Zum Ausstellungsort:

Das Osthaus Museum steht auch nach mehr als 100 Jahren in der Tradition des Museum Folkwang, welches 1902 in Hagen eröffnet wurde und 1922 nach Essen übersiedelte. „Wir bieten den Künsten ein Fest“ lautet die Devise des Museums, das sowohl regional wie auch national und international Stahlkraft entwickelt hat. Im Fokus der wissenschaftlichen Arbeit sowie der Ausstellungstätigkeit des Museums steht das Bewusstsein für eine Kunst, die nachhaltig wirken soll und den Betrachterinnen und Betrachtern zugleich eine konstitutive Rolle offenbart. Das Museum, seine Sammlung und das Ambiente mit dem Folkwang-Altbau und des Neubaus wirken als „Brücke zwischen den Meisterwerken der Bildenden Kunst und den individuellen Erfahrungen des Besuchers.“

Dietmar Gross, geboren 1957 in Bexbach/Saarland, lebt und arbeitet seit fast drei Jahrzehnten in Rheinhessen, südlich von Mainz, einer der herausragenden und von Carl Zuckmayer vortrefflich beschriebenen Kulturlandschaften Europas. Das malerische wie grafische Werk von Dietmar Gross baut auf einem zeitunabhängigen Wertesystem auf. Im Fokus steht das nachhaltige Erleben von Malerei als einem Medium der Sinnes-Wahrnehmung. Die Bilder zeichnen sich aus durch technisch-handwerkliche Perfektion, die einen Vergleich mit Vorbildern wie Dürer, Caravaggio, Rembrandt oder Tizian nicht zu scheuen braucht.

Für Rückfragen:

Online-Bestellung per Shopify:

Value Art+Com Online Shop

Value Art+Com How it works Hermeneutik Dialektik Innovatik iMac.001

© 2014 by Value Communication AG, Mainz/Germany


Hermeneutics — the hidden success driver

By Şükran Ceren Salalı, Value Art+Communication Fellow


ValueLearning — the real value of communication is not only a process:

• Hermeneutics is the methodology that provides the way of mastering in art of interpretation to create context.

• When it comes to Dialectic as a more creative discourse then language, tonality, mimics and gestures play an important role. 

• „Innovatik” as systemic innovation management approach makes a big sense.

Learning the real value of communication is not only a process which one can experience communication itself by interacting with people and the environment, but also a process of acquiring the main philosophy including dimensions and essentials of valuable communication. For the first time, a spreadsheet is prepared to showcase these dimensions and essentials by Value Communication AG in Mainz. In order to become an effective communicator, one should concentrate to combine these three dimensions such as Dialectic (as a more creative discourse), Hermeneutics (as the sense of purpose) and ”Innovatik“ as systemic innovation management approach)  as cited above in the chart.

As one of the very important parts of valuable communication, Hermeneutics is    the methodology that provides the way of mastering in art of interpretation to create context. The methodology actually started as a legal and theological conception governing the interpretation of civil war, however; thanks to smart and effective philosophers like Hans-Georg Gadamer as a godfather of Hermeneutics, it becomes a valuable phenomenon to experience valuable communication in the best way. Unfortunately, today Hermeneutics is not valued as much as it deserve. Nevertheless, we should keep in mind that Hermeneutics is far more effective and essential than before as humankind need to be able to analyze aspects around her via reaching the sense of purpose in the best way.

Dialetic enables creative interaction.
„Innovatik“ manages connectivity!

When it comes to Dialectic as a more creative discourse then language, tonality, mimics and gestures play an important role. Our way of dealing with arguments and contradictions and preparing attractive speeches requires us to focus more on Dialectic. Being empathetic and using rhetoric in an influential ways form Dialectic as a segment of valuable communication and the interaction with the Audience is crucial to communicate better. Also, without critical ability and responsiveness, we are not able to create a healthy  business relationship and to integrate in B2B and H2H aspects properly.

As the third segment of dimensions and essentials that make communication valuable, ”Innovatik“ as systemic innovation management approach makes a big sense. Innovation by technology needs valuable communication to enables interaction/ interactivity, networking (the Cloud Principle), being systematic, having useful/profitable options, following advantageous and simplistic opportunities, and also benefiting from WIN-WIN-WIN-Principle as a manufacturer, buyer and any customer´s customer.


Our take: All of these useful and effective aspects to experience valuable communication have been used in our project Value Art&Com Project on track of searching the real value of communication via the interviews, comments and also cultural and historical researches we have made so far. The spreadsheet by Andreas Weber was the scientific base of our project to analyze each step and to interpret our findings and results. There is no doubt that the combination of Dialectic, Hermeneutics and ”Innovatik“ come as the perfect trio to guide not only those who are willing to become communication professionals (or better best-in-class communicators) and influential analysts, but also those who are willing to become successful as professionals connecting innovation to profit.


Please check out the Value Video on YouTube:



Please check our latest Value iBook — FREE DOWNLOAD

ITunes Download Value Art+Com iBook



Or if you don’t use iPad preview as well as PDF
(movies incl. on “What is the real value of communication?”


Bildschirmfoto 2014-08-11 um 14.50.54

© 2014 by Value Communication AG, Mainz/Germany | Gutenberg Painting by Dr. Ying Lin-Sill


What is the Real Value of Communication?


”The best ibook I have ever created – and also the very first one!“
—Şükran Ceren Salalı, Value Art&Communication Fellow



  1. A very unique ValueArt+Com project. Composed in Mainz/Germany, the hometown of Johannes Gutenberg and the hometown of the culture of communication.
  2. Dedicated to all of us, to become or to keep smart communicators!
  3. The iBook publishing process will start soon. Via Slideshare you could have a preview (without animations and videos, for sure!).


„The moment I have prepared the scenario for my research project, I wanted it to be something entertaining but serious to provide an effective scientific learning about the real value of communication via experiencing a beautiful city; Mainz as a cultural center of communication. As a Sociology student from Bogazici University, Istanbul, I have created this iBook with a professional analyst, Andreas Weber, in order to showcase the interviews, blog posts and researches we have created as a content for Value Art+Communication Project as a part of my official work in Value Communication AG, Mainz.“

About the iBook

It is all about art and culture as key issues of communication! — The German city Mainz is situated in Rheinland-Pfalz state with a rich cultural and historical environment. Inspired by this 2000-year old city as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication, this interactive ibook edition showcases the real value of communication through photos, videos, animations interviews and texts as the content of a project called Value Art+Communication Project.


Our Take:
A unique and entertaining resource to learn about the real value of communication by experiencing the spirit of Mainz, hometown of Johannes Gutenberg.



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