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Value Innovation

ValueCheck! — Print sink!.001

@ 2014 by Value Communication AG, Mainz/Germany

 

 

Offenerer Brief von DigitaldruckForum-Sprecher Andreas Weber an alle, die es interessieren sollte!

 

Liebe Freunde des DigitaldruckForum, liebe Freunde der gedruckten Kommunikation!

Seit Jahresanfang 2014 hatten wir viel zu kritisieren:

  1. Die Print-Branche kommuniziert schlecht, um nicht zu sagen saumäßig…
    – Die einzigen, die profitieren, sind die Online-Printer (dank an Bernd Zipper für seine gute Kommunikation mit beyondprint.de).
  2. Bei den Lieferanten für Digitaldruck-Technologie-Anbietern sind jede Menge sog. “Manager” in Führungsposition der 1. und 2. Ebene, die sich als Dilettanten hervortun — und die man rasch rausschmeissen sollte, was zum Teil gerade passiert (bye bye Armando)…
  3. Verlage wie auch Agenturen bekommen Richtung Print kaum noch was auf die Reihe. Und es wird eher schlimmer als besser (ausser bei Calvendo!).

 

Und jetzt das (was zu erwarten war, aber trotzdem schockt):

Innovations-Primus Xerox verliert in seinem Stammgeschäft Digitaldruck-Maschinen im 2. Quartal 2014 fast ein Drittel des Umsatzes.
Autsch, das geht in die Milliarden!

Wer jetzt hämisch denkt, haha, selbst schuld, sollte bedenken, dass dieser Umsatzverlust keineswegs von anderen Herstellern aufgefangen wird.
Siehe: The Decline of Digital Printing continues. Is Xerox lose its core business? #value #print http://fb.me/2YGiNTqkY

 

Zur aktuellen Lage

Klar ist, dass

  • Konica Minolta ist in Deutschland zum Platzhirsch geworden (verkauft aber riesige Mengen an Digitaldruck-Systemen an die Kunden der Druckereien!).
  • Heidelberg kann wieder Anlauf nehmen und hat nunmehr (schon wieder) eine “Digital Strategy”, die in zwei bis drei Jahren Erfolg zeigen könnte.
  • Ricoh packst irgendwie, ist aber unsichtbar und lautlos, und im Druckmarkt von Heidelberg abhängig, die gerade mit Fuji anbandeln.
  • Canon und Océ verwandeln ihre Synergie-Erfolge zur Schrumpf-Kunst und werden immer unsichtbarer und unbedeutender für die print-Branche!
  • HP Indigo stagniert (wenn auch auf vergleichsweise hohem Niveau), leidet aber unter fataler Kommunikations-Unfähifgkeit der “Oberen” auf EMEA-Eebene und des Konzerns HP insgesamt.
  • Landa ist bestens beim Geld-Einsammeln und kommt noch lange nicht in die Puschen. (“Nano nanü, was ist da los? Haha!)
  • Die Klassiker wie manroland und KBA inkl. ihrem Partner Kodak sind selbst die einzigen, die sich bei Digitaldruck ganz, ganz vorne sehen.
  • Nur in der Nische gibt es “Lucky Guys”, wie Xeikon, Dainippon Screen, EFI oder Domino.
  • Apropos: Die Papierhersteller haben sich längst schon auf zurück gehende Nachfrage eingestellt. Vor allem im Digitaldruck im Office-bereich!

 

Was heisst das?
Für Sie, für uns als DigitaldruckForum, für innovative Druckdienstleister?

Nun: Vor allem sollten rasch einiges ändern.Und zwar ab sofort!

Wir brauchen einen disruptiven Ansatz, uns von all diesem Mist zu verabschieden.

Um dem Markt, sprich den Verbrauchern und Unternehmen, klar zu machen, was mit Digitaldruck möglich ist (gerade in Kombi mit Social Media und last but not least: wir drauf haben, um Nutzen und profitables Wachstum zu erzeugen.

Aktuelles Beispiel als Beweis dafür, das es doch geht:

Die schwedische Gruppe Elanders AB, die mit Digitaldruck und Innovationen weit über dem Marktdurchschnitt wächst; die Waiblingen zum Digitaldruckzentrum ausbaut und im Packaging sowie in Supply Chain neue Märkte erobert. — Siehe unsere ValueCheck!-Analysen und das Interview mit Magnus Nilsson.

Wer sich sich also engagieren will, das Ruder herumzureissen, hat gute Chancen. Und kann sich gerne bei mir melden.

Wir haben im Sommer eine Serie von Maßnahmen und Neuprojekten gestartet (Stichwort ValueCheck! und ValueTalk!), um zu retten, was zu retten lohnt: Innovationen, die dem Markt zugute kommen. Und nicht nur kompensieren,w as bis dato schief läuft!

Ich freue mich auf Ihre Nachricht.

Beste Grüße aus der Gutenberg-Stadt,

Ihr
Andreas Weber
Gründer und Sprecher DigitaldruckForum
CEO von Value Communication AG

XING:
ValueTalk! — Kunst Direkt 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

ValueLearnings

• Innovation is driven by culture and art

• Communication is driven by culture and art

• Artists life & work is driven by values communication

 

By Şükran Ceren Salalı, Value Art&Communication Fellow

I always enjoy interacting with new people from various countries with different perspectives. After doing my AFS Exchange Program in Belgium and participating in an international peace project in the Netherlands, I said “why not to apply the Erasmus internship program which gives an opportunity to work in different countries for 3 months”. In the beginning, it took me a long time to decide which city to choose, however; while I was doing my research, I have heard many positive comments about the life here in Mainz. After a process of finding a right place for my internship, I am accepted in Value Communication AG, a global research and publishing company gives a high value to art, culture and communication and based in Mainz where I started to work as Value Art + Communication Fellow.

When I arrived in Mainz as a Sociology student and as an Erasmus intern from Istanbul, I got inspired and fascinated by the rich cultural and artistic environment of the city as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication. Based on my inspiration, I decided to experience this city in order to find out the interaction between the rich culture of the city and the real value of communication. Also, I had this great support and useful advices from Andreas Weber, who is an expert on communication and the founder of Value Communication AG. That´s how our Value Art and Com (i.e. Communication) project is brought into action.

As one of my project areas, I visited an exhibition, Kunst Direkt 2014, which took place in Rheingoldhalle, at one of the beautiful spots of Mainz situated near the river, Rhein. In the exhibition, there were 120 talented artists from Rheinland-Pfalz state of Germany. The exhibition was consisted of different rooms in which each artist could present her/his artwork. I found this event as a wonderful opportunity to start my interviews for our Value Art&Com Project. There, I interviewed with 10 artists, some of them were painters while others were sculptors. The most important thing is that, by these interviews, I had the chance to know what artists as talented people think about the real value of communication. I had different approaches by each of their responses which gave our project an artistic touch and various points of view. As a person who is very well interested in art, media and cinema, It was a very special process for me and for our disruptive project.

 

Pls. watch as well our Slideshare presentation which includes all those fantastic videos (Series 1).

ValueCheck! — Yajing's Oma experience.001

 

 

By Yajing Huang, Mainz/Germany

 

Two weeks ago, mid of July 2014, there was loud club music being played in the late night very often around our building. One day morning, I met my neighbor who lives next to my door. I call her „Oma“ [nice german word for grandma], because she always gives me the warm feeling in this foreign country. She is at the age of beginning 70, silver hair and very slim. Compared to the people at her age, she is very active and open minded. We get alone with each other very well after I moved there. I told her these days there is always loud music playing during the midnight.

She told me that is the new neighbor who lives above her, she already asked that neighbor to turn down the volume however it seems not working… Perhaps due to I live  long time enough in Germany, my reaction to her was that we should call the police to stop such behavior. However, she smiled at me slightly and told me that she will do something differently. A week later after that conversation we met on the floor of our building. I asked her, if that neighbor moved out, there was no more loud music playing during the late night. She told me every early morning she turned her radio on with loud tone. That young neighbor might have many short nights to sleep and changed the habit!

All of sudden, I was inspired by her charming way of handle the situation. During our daily private and work life, we get used to the certain way of thinking and conducting but not thinking about the better way to handle it with innovative method. To me, charming strategy of Oma to solve such common issue during the daily life is kind of art. It stopped the stupid behavior of showing no respect to the other neighbors and it achieved the great result. Isn’t it amazing?!

Now, when I recall what I have experienced these days about ‘value check’ project and the media event. There is no doubt to realize how much we can inspire each other by communicating with each other. As Mrs. Malu Dreyer, who I had the pleasure to meet face to face at „Pressefest der Ministerpräsidentin 2014“ mentioned during the ValueTalk! interview, ‘communication has very high value, without it, problems cannot be solved’

Nowadays, the common phenomenon exists in the companies: valuable communication only happens after problems appear. Why not to avoid the problems in advance by communicating at earlier stage? Therefore, in my opinion, ‘value check’ project provides great opportunity for the companies to review their daily communication process and being inspired by checked. Don’t wait, just check it J !

Value Art & Com Project 2014 Andreas Weber.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

Good Question:
What is the Real Value of Communication?

 

This good question is easy to answer:

The Real Value of Communication is creating Value via Communication!

  • But what does it mean?
    Talk to each other!
    Listen to each other.
    Understand each other.
    Like each other.
    Even if you don’t, respect each other.

 

The dilemma:

  • Most of us fail.
    Most of us are not able to listen.
    Most of us are not able and willing to understand!
    We don’t care.
    We just talk. We just act. We just want to… (something, which seams to be good for us.)

 

My advice to access the value of communication:

If you want to create Value, just stop your stupid talk and behaviour. 
 Just listen and learn. Learn how to learn.
Respect the Value of Communication. Respect other Human Beings, the Nature, the Animals. Everything which is different, but valuable.

It’s that easy.

 

Think about it:

  • Learn how to like yourself. (Don’t be selfish.)
    Learn to listen.
    Learn (in the right way) how to use media and technologies.
    Learn to understand the Value of Art, Culture and Communication.
    Learn and practice — And re-learn every day, every minute, every second.

Become a very smart communicator to create the 
 Value of Communication by valuable communication.

It’s that easy!

 

 

+++++++++++++++++++

Watch the video as well!

 

 

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ABOUT THE VALUE ART & COM PROJECT:

We value the value of Mainz as a centre for the culture of communication.

 

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

 

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

 

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

 

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2″ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2104, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question: What is the real value of communication?

We have already interviewed around 20 people; almost half of them from business experts of the Rheinland-Pfalz region, most of the with an international background. Finally we talked already to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer.

 

+++++++++++++

More Information:

http://wp.me/p2C5zg-iE

http://wp.me/p2C5zg-jW

@ValueCommAG

 

Value Art & Com Project 2014 Andreas Weber.002

 

ValueLearnings!

  • Smart Communication enables relatedness
  • Smart Communication is seamless and integrated
  • Social Media is not the end, but the start of Smart Communication

 

By Şükran Ceren Salalı, Value Art&Communication Fellow

Almost seven years before now, in 2007, CEO and the brain of Value Communication AG, Andreas Weber, wrote a “smart communication white paper” in order to create a thought-provoking guideline that is named Smart Communication: Reaching Engaging Communication Beyond Ourselves. In fact, since that time, he shared his POV with more than 50k executives around the globe. My take: The white paper not only shows how foreseeing analyst and the expert of communication Andreas Weber is, but also draws readers attention to various important facts about the effectiveness of communication in the Social Media Era.

In the text, in order to show the effectiveness of communication the term smart communication is used. Applications that belong to smart communication are characterized as completely seamless and integrated.

What is still very relevant for today in the age of digital transformation, the growing gap between technology-weak corporations and technology-smart consumers, has already been mentioned by Andreas Weber seven years ago in a time when via Facebook, Twitter & others the communication world changed in an irreversible way. The important thing is, this growing gap causes services to fail and then immediately the dissatisfaction of the customer occurs. On that moment, smart communication techniques should step in so as to abolish the dissatisfaction and to strategize the whole business process.

 

ValueCheck! inflight_smartComm_HybrdSelfv2edit DOPPEL Pubs Logo2006-2014 Kopie.031

 

The secrets of smart communication

The components of communication should take into consideration first in order to understand the real meaning of smart communication. These components are communicators (senders&receivers of messages), message (the content), medium (the particular means of conveying the message), channel (connector of communicators and accommodates to the medium), code (a system of meaning shared by a group), noise (any interference distorting or degrading the meaning of the message), and context (where all communication takes place). Those components built a symbiosis to create the real value of communication.

If you re-think what has changed through Social Media, you will see that beside existence and growth relatedness is a key issue. So its not about connectivity anymore, which is already given. Its about building relations as the foundation of the real value of communication.

Dialogue as the core of a relationship is very crucial to orientate the relatedness. A smart dialogue increases brand image, loyalty and sales. Also, a smart dialogue constitutes a smart relationship that reunites produces and customer which are also named as sender and receiver. In the past, before web 2.0 and Social Media, brand dialogue was a monologue with advertising rather than a smart dialogue. It used to be slow and tedious.

 

 

Our Take:

What smart communication provides us is a win-win effect for both the consumer and the brand. So, if when it comes to defining smart, smart is fun and easy, useful, understandable, personal, simple… Smart is communication… or let´s call it in the way Andreas Weber defines it: Smart communication is a breath of fresh air!

 

 

ValueTip:
Learn more about our Value Art&Com Project by Şükran Ceren Salalı

 

 

ValueCheck! inflight_smartComm_HybrdSelfv2edit DOPPEL Pubs Logo2006-2014 Kopie.038

 

 

ValueCheck! Elanders 02-2014.001

 

By Şükran Ceren Salalı, Value Art&Communication Fellow
Interview: Andreas Weber, CEO, Value Communication AG

 

In one of the previous blogs regarding with the success of Elanders AB, we explained several facts about Elanders´ ongoing achievement based on useful data and the interview that took place in 2012 between Value Communication AG and the CEO of Elanders AB, Magnus Nilsson. In the end, I mentioned about my curiosity towards whether Magnus Nilsson have the same spirit and the optimistic approach for 2014 and for the future of Elanders. 

 

Magnus Nilsson responses showed that Elanders gives importance on best-in-class communication and customer satisfaction. They care about what customers expect such as quality, reliability, enhanced services and a good knowledge beyond printing. Also, they use their Twitter accounts properly and frequently for their business. And last but not least Elanders AB reached a milestone in its history because they acquired a leading supply-chain service provider, Mentor Media, in Asia at the beginning of the year 2014. Beside great synergy effects the deal just doubled the price for Elanders’ stocks.

When it comes to the data of quarterly report of 2014, it seems that Elanders still keeps its ongoing success. The Elanders Group is growing much faster than the market. For instance, in the first six months, net sales increased by 75% to MSEK 1,761 (1,005), the operating result increased to MSEK 77 (51), which is an improvement of 51% over the same period last year, the new issue was oversubscribed and generated MSEK 121 after issue costs and, a considerable improvement in profit compared to 2013 continues to be forecasted for 2014. In the second quarter, net sales increased by 78% to MSEK 910 (512). — See Elanders Q2 Report for more details.

 

Is Elanders ready for print innovation leadership?

Based on the comments made by Nilsson on quarterly report of 2014, Mentor Media’s offer is now being integrated into Elanders’ existing operations which will lead to both higher print volumes and more supply chain customers in the long run. He states that their Supply Chain and e-Commerce organizations have begun working together to produce joint and improve already existing platforms for ordering over the Internet. They are planning to offer current and new supply chain customers the best alternative on the market for this.

Elanders´global presence has a definite competitive advantage compared to most of their competitors. For instance, Elanders is winning market shares on several markets while other markets are more challenging and Elanders continues to consolidate and streamline functions and operations on those. Moreover, as in the year 2012, Elanders continues to coordinate operations in myphotobook with d|o|m / fotokasten in e-Commerce and they plan to continue this full effect as of 2015. As planned, printing volumes from myphotobook have been moved to Elanders’ production units during the second quarter.

 

Exclusive Interview

 

Value Communication’s CEO Andreas Weber was able for an exclusive interview with Magnus Nilsson on July 17th., 2014. It was about if Elanders Group is ready to become the leading and most innovative print communication service provider.

 

 

„Our new business areas which combines supply chain, 

commercial and packaging printing and e-commerce are 

compatible to all kinds of social business trends.“

 

Bildschirmfoto 2014-07-23 um 11.43.40

Magnus Nilsson, CEO of Elanders AB

 

Andreas Weber: Magnus, you stated, that printing trade shows, which always have been important for printers’s market approach and strategy, have not too much affect on Elanders´s strategy any more. You said, it was good to see them, however. So do you think that technology is not solely enough for success?

Magnus Nilsson: Elanders’ target is to make it as easy as possible for a customer to get the best benefit out of our offering and solutions. So we act as a global service company which could manufacture and deliver high print volumes for customers. The combination of supply chain, packaging, e-commerce to create solutions is very important for Elanders. The best way to develop our strategy comes from our business insights and what we learn from our customers.

 

Andreas Weber: On a global scale, which are the most relevant markets for you?

Magnus Nilsson: Our presents in markets like China, USA, and new ones in Europe made Elanders very strong. But we see that even innovative applications like Photo books are not growing so fast anymore in our established market areas. So it is more in the consideration process on a high and solide level. We are planning to invest in new markets such as Asia and South America as well. And in new application areas wherever they are needed.

 

Andreas Weber: Regarding Elanders go-to-market approach, what is special or unique?

Magnus Nilsson: The important thing is for Elanders to reach the client in an easiest way. Crucial is if people want to get their print products in a smart way and it cannot take too much time to order and get it. And therefore they don´t need too much investment. We have really great optimized tools for business and consumer markets. And our solutions are accompanied by our Solutions Expert. We made sure by new global business management operation structure that we act with one face to the customers.

 

Andreas Weber: How is Elanders success in the packaging solutions business?

Magnus Nilsson: It works very well. Specially Elanders Germany is very successful for new solutions for packaging customers. Therefore we installed last year in Waiblingen/Germany our Elanders Packaging Innovation Centre. For sure our huge digital printing capacities have a great impact to convince major brands to innovate the packaging of there products on a high quality level.

 

Andreas Weber: 2014 is more than ever the year of Social Media, driven by Facebook, founded only 10 years ago. Do you think that Social Media and Social Business will influence your business?

Magnus Nilsson: It already does in a positive way. Social Media is very important for e-commerce, our team is working for it quite successful. Till now it has more impact on consumers behavior than in the B2B sector. But for sure: Business innovation is happening via the internet. Gaining more real time insights via social media and social media communication became crucial for success. We observe that exactly. But nevertheless we are still very optimistic about the future of Elanders like before. Because our new business areas which combines supply chain, print & packaging and e-commerce solutions are compatible to all kinds of social business trends.

 

Our Take: Elanders AB creates its leadership by …

  • a unique combination of a clear business and management focus on customer needs  in valuable market segments,
  • a deep understanding of the right usage of relevant technologies
    (IT, Digital print, E-Commerce),
  • clever acquisitions (with almost a seamless integration into the group),
  • a smart communication approach to keep investors and share holders up-to-date and highly motivated,
  • and at least by a permanent approach to justify and optimize it’s go-to-market approach dedicated to customer satisfaction.
Value Art & Com Project 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

VALUE ART & COM PROJECT:

The value of Mainz as a centre for the culture of communication

 

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

 

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

 

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

 

Value Art & Com Project 2014.002

@ 2014 by Value Communication AG, Mainz/Germany

 Watch our ValueTalk! Video on YouTube as well!

 

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2“ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2004, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question:

 

What is the real value of communication?

We have already interviewed around 20 experts; almost half of them are business executives from Rheinland-Pfalz region, with different business backgrounds, some of them international students, and finally we talked in Mainz to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer, Staatssekretär Walter Schumacher and SWR Journalist Sabine Hampel at Pressefest Ministerpräsidentin 2014, July 22nd., 2014.

 

 

 

Please watch the great ValueTalk! videos on YouTube as well!

 

ValueCheck! — Pressefest Malu Dreyer 22072014.001 ValueCheck! — Pressefest Malu Dreyer 22072014.002 ValueCheck! — Pressefest Malu Dreyer 22072014.003 ValueCheck! — Pressefest Malu Dreyer 22072014.004

 

 

 

Further information:

Value Art & Com Project 2014.003 

 

 

ValueCheck! Apple Steve jobs.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

IN HONOR TO THE MAN WHO TURNED THE FORBIDDEN FRUIT INTO A SUCCESSFUL BRAND

Almost everyone in the technology sector says that they admire Steve Jobs. However, when it comes to applying what he led already, many of them fail. —Andreas Weber, Value CEO, Mainz/Germany

 

By Şükran Ceren Salalı, Value Communication Fellow

 

Based on the text with a good analysis from to Rod Bauer from Bauer group, there are several lessons we should take into consideration in order to be more successful in the business world. Especially, those who admire Jobs and think he was the most effective CEO, should rethink about their working strategies regarding these facts:

Lesson #1 — Creating great products requires patience

Lesson #2 — Think big

Lesson #3 — Focus on your strengths

Lesson #4 — Think different

Lesson #5 — Technology by itself is not enough

 

Apparently, many people in Silicon Valley give all their attention on writing code or learning how to run a company, but not on “learning how to learn”. What made Steve Job very successful was the way he gave value on learning culture, music, film, calligraphy, design and architecture. So, we have many things to learn from him, other than remaining as so-called admirers.

 

Our Take: Learn how to use the ValueCheck! to create value — Invented in Mainz/Germany

In regards to Steve Jobs, we are working with many talented artist and innovators, organizing outstanding art&culture events. Value Communication AG created ValueCheck! to enable a strategy that considers human to human aspects as important energizers for successful business strategies.

So, at least, not only direct business relations, but also art and culture experiences are focused by Value Communication AG. Being established in a 2000-year-old city, Mainz, that is surrounded by fascinating specialties of art, history and culture, the ValueCheck! practices what it preaches and emphasizes its practices regarding with the understanding of connecting innovation to profit.

ValueCheck! have already taken those principles into consideration which are highlighted by Steve Jobs such as patience, thinking big, focusing on strengths, thinking different and knowing that technology is solely not enough. ValueCheck! also guides businesses  to take these principles in order to become more successful and keep up with the times of digital transformation and the age of consumer by using ValueCheck Audits and Coachings by analyzing them in a professional, smart and effective way.

 

 

 

ValueCheck! — Professor Ito MIT Media Lab 07-2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

By Şükran Ceren Salalı, Value Communication Fellow

 

“Don’t be a futurist, be a now-ist!”
Prof. Joi Ito, MIT Media Lab

Prof. Joi Ito, the (creative) Director of MIT Media Lab, made a fascinating speech which was presented at an official TED ConferenceThanks to Prof. Ito, Business Innovation process got one of its best explanations. During his talk, Ito drew attention to various facts about the transformation of internet as an innovative business tool in today’s world based on his own experiences and many examples.

He started with talking about the times when to get MBA was very important and also the time we do not have internet, what Ito calls it as “Before Internet” (BI), people mostly hired MBA’s, spent a lot of money and created their products and services. Nowadays, it is possible to create such new businesses and to get connections in a different, fast and more cost efficient way. Prof. Ito showed how the do it in China, where they don’t demo new products on websites and PPT charts, they just deploy it on-the-fly.

“Traditional rules of institutions do not work anymore”

In a good sense of humor, Ito also criticized the education system we are in. According to him, education is what people do to you and learning is what you do to yourself. One of our favorite parts of his talk is when he said is what you need to learn is how to learn.

In the age of working with machines which are able to do the same work that is done by many workers in a factory, innovation is, as Prof. Ito remarked, democratic, chaotic, and hard to control. Therefore, traditional rules of institutions do not work anymore.

Taking the no-more-practical traditional rules into consideration, Prof. Ito highlighted various different principles in order to benefit from transformation and innovation in a better way. For instance, he gave “power of pull” as an idea of pulling resources from the network as you need them rather than stocking them in the center and controlling everything. It sounds very practical and smart in order to catch the spirit of innovation.

“Key to success: being connected, always learning”

In the end of this charming and smart speech, Prof. Ito summarized what he wanted to say by these excellent sentences:
“… even though the world is extremely complex, what you need to do is very simple. I think it’s about stopping this notion that you need to plan everything, you need to stock everything, and you need to be so prepared, and focus on being connected, always learning, fully aware, and super present. — So I don’t like the word ‘futurist’. I think we should be ‘now-ists’, like we are right now.”

 

Our Take: Thank you for leading us to think from this wonderful perspective, dear Prof. Joi Ito!
What we have been trying to explain so far via our blog posts regarding ValueCheck! and how it works is very well fits the talk of Prof. Joi Ito. In the age of digital transformation, getting rid of analogue ways of thinking and trying to be more present “at the moment” with a high attention to our relations with other humans and the environment we live in are very important age to adapt new trends of business life. Let’s give it a try… ValueCheck! helps you to catch the spirit of becoming now-ists!

 

 

ValueCheck Analysis: Communication, Art and Culture.010

© 2014 by Value Communication AG, Mainz/Germany

 

NOTE: ValueCheck! delivers recently the most comprehensive and effective way to update your business management&communication knowledge. Our Focus: Identify relevant topics to be discussed, put them into the right context and be able to create your own opinion and expertise.

 

Why its worth reading this Blog post:

• Summary of the most relevant ValueCheck! Blog post
• Train your Brain on-the-fly
• Get a very useful access to update your knowledge via ValueLinks and ValueTips

 

+++ ValueCheck! — What is the Value of Value Communication AG?

We deliver a unique method and way by answering two main questions:

  1. How to “Connect Innovation to Profit”!
  2. How to unify “Communication, Art and Culture”!
  3. We call it “ValueCheck!” and cover three areas: Analysis, Audits, Coachings.

Startings point is always a written ValueCheck! Blog post to define the Status quo!

ValueCheck Audits orientates businesses to generate profit and to enjoy outcomes of disruptive innovation and communication.

READ MORE: http://valuetrendradar.com/2014/07/06/value-check-what-is-the-value-of-value-communication-ag/

 

+++ ValueCheck! — The Secrets of the Age of Digital Transformation

In other words, human side of business transformation should be taken more into consideration as the age of digital transformation puts consumer in the center. This is why Value Communication keeps focusing on using digital technologies based on H2H and a disruptive approach to understand the relationship between technologies and consumer behavior.

ValueCheck! emphasizes the relationship between H2H aspects and the use of digital technologies while analyzing consumer behavior and the company’s approach.

READ MORE: http://valuetrendradar.com/2014/07/02/valuecheck-the-secrets-of-the-age-of-digital-transformation/

 

+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

What we at Value Communication aim by „ValueCheck!“ is to help business people to become far more successful in their sectors. By answering the questions of „ValueCheck! Audits“, a company can become aware of its abilities and inadequacies in a more detailed way. The important thing is we treat our customers as (best) friends.

Our ValueCheck! method equals to friendly attitude towards our customers and a detailed way to guide them to see their capabilities.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-
rent-a-brain-is-the-perfect-way-to-succeed-in-social-biz/

 

+++ ValueCheck! — Connect Innovation to Profit!

The performance promise: “connect innovation to profit”. Your benefits:

  • ValueCheck! is something like a fitness check-up to be prepared for The Age of the Customer.
  • ValueCheck! delivers orientation how to optimize all dimensions of your internal and external business communication success.
  • ValueCheck! guides you through the digital world to accelerate your profitable growth.

READ MORE: http://valuetrendradar.com/2014/06/11/value-check-connect-innovation-to-profit/

 

+++ ValueCheck! — Train Your Brain!

We proudly present: World’s first Train Your Brain Fitness Check-up to be ready for profitable growth in “The Age of the Customer”!
We are happy and proud to share some thoughts. Based in Johannes Gutenberg‘s hometown, Mainz/Germany, we are dedicated to the rich culture of Art = Innovation = Communication = Human-to-Human!

Value Communication analyses and supports approaches of customers to H2H aspects and then finds the best method to guide them on track of becoming a successful and profit-making companies.

READ MORE: http://valuetrendradar.com/2014/06/19/value-check-train-your-brain/

 

+++ ValueCheck! — Disruptive Task: “Bust the Silos — Convert the VIRTUAL to REALITY”

But nevertheless we live in a digital world. Social Media and all our Social Activities will never be able to create relatedness. It enables connections. That’s it! — Kill stupidity in business driven by executives who still use their analog thinking in a digital world.

Our message according to all activities based on our disruptive Value Task:
Just do it the smart way. Unify Social & Human-to-Human. ValueCheck! has a disruptive approach that combines advisory, publishing and community.

READ MORE: http://valuetrendradar.com/value-communications-manifesto/

 

+++ ValueCheck! — The disruptive “Value Eco-System”

The strategic analysis is done via ValueCheck! and ValueProfile, which supplies the design of a new communication architecture as a result.

ValueCheck! strategizes a new approach to innovative communication techniques for companies in order to guide them to have more benefits from the market.

READ MORE: http://valuetrendradar.com/2012/07/24/the-value-eco-system/

 

+++ ValueCheck! — Philosophy and Principles of Value Communication

The effectiveness of communication and the efficiency of communication processes are developed with innovative tools and methods by Value Communication such as Value Academy and ValueCheck!.

ValueCheck! is one of the important tools and methods in Value Communication’s principles and philosophy. Via ValueCheck, the development of effective communication processes is very easy.

READ MORE: http://valuetrendradar.com/philosophy-and-principles-of-value-communication/

 

+++ ValueCheck! — Disruptive and/or Destructive Innovation?

Disruptive innovation is not a threat as it would be perceived by the university management of Harvard Business School based on last debates about whether entering to the business of online education or not. What makes innovation disruptive is the way it makes a product, a service or an idea remarkable with an unusual approach to renew our consumption patterns and lifestyles.

Since ValueCheck! contains a disruptive strategy, it checks H2H and B2B aspects with an unusual way to renew the company strategies.

READ MORE: http://valuetrendradar.com/2014/07/09/valuecheck-disruptive-andor-destructive-innovation/

 

+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

Very successful business owners, emphasize the effectiveness of having help from a mentor or a colleague in order to accomplish their goals.

ValueCheck! acts as a mentor for companies in order to achieve their goals and change their company strategies into more innovative communication techniques.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-rent-a-brain-is-the-perfect-way-to-succeed-in-social-biz/

 

+++ ValueCheck! — How Social Media leads to Social Business

It is apparent that those B2B service companies require important innovation and transformation in order to satisfy the expectations of their potential customers. Therefore, the importance of „ValueCheck! Audits“are apparent as a solution to check the weaknesses of businesses in Social Selling and Social Businesses. „ValueCheck!“ questions include many related topics so as to strengthen the strategies of companies.

Even many successful companies fail to satisfy customers. ValueCheck Audits provides better perspective to see what is missing on track of keeping good connections with the market and customers.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-how-social-media-leeds-to-social-business/

 

+++ ValueCheck! — HBS: The Professor’s Innovation Dilemma

Our Take: You can’t do value education without disruptive Value Innovation.

I think, in the age of digital transformation, education needs to get some disruptive innovation as well. Maybe, we can call it “digital education”. Digital Education allows many applicants around the world to benefit from online education platforms via several tools such as iPhone, iPad and other portable instruments. Considering all of these, I am pretty surprised that how as one of the top ranked and most successful universities, Harvard Business School, has a dilemma about entering online education.

ValueCheck! follows the latest trends in order to guide companies in the best way so as to adapt itself and its customers to the age of digital transformation.

READ MORE: http://valuetrendradar.com/2014/07/09/valuecheck-the-professors-innovation-dilemma/

 

+++ ValueCheck! — Beyond Design: Technology enables H2H interaction

In the future it is more about Interaction & H2H and less about Designers…

The core meaning of the tweet is design matters, nevertheless; it is not solely enough to become very successful. Besides design, key enablers of PARC include other systems such as intelligent manufacturing, model-based reasoning, integrated planning and control, and printed electronics. Moreover, without effective human-to-human interaction and innovative approaches to satisfy customer, a superior design only leads to empty promises, or let’s say “all fur coat and no knickers”!

ValueCheck! emphasizes human-to-human interaction and innovative approaches that guide companies for a better strategy to adapt in future technologies and the market system.

READ MORE: http://valuetrendradar.com/2014/07/02/beyond-design-technology-enables-h2h-interaction/

 

+++ ValueCheck! — Print in the Digital Age!

In the age of digital transformation, it is a big mistake to limit advertising and marketing based only on printing like we already know it. There are many platforms and social networks to work on in order to advertise a product or a system by drawing attentions. The age of the so called „digital transformation“ needs better rethinking over analogue approaches in order to satisfy consumer needs in a best way.

ValueCheck! also focuses on the importance of social networks and various platforms in order to catch the spirit of the age of digital transformation and distribute it to companies as applicants of ValueCheck! Audits.

READ MORE: http://valuetrendradar.com/2014/07/07/valuecheck-print-in-the-digital-age/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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