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Value Innovation

Value Art+Com — ValueCheck Wim Koning 28.08.2014 in Mainz.001

© 2014 by Value Communication AG, Mainz/Germany. Photos by Andreas Weber

 

By Sudarsha Rambaran, Fellow, Value Communications AG

 

ValueLearnings

  • Learn what a business model looks like to innovate print communication
  • Learn how to benefit from high quality ink-jet technology innovations
  • Learn how to become a smart communicator in the field of print applications

 

The meeting this morning with Mr. Koning was my first ever client meeting, and it was certainly fascinating. Mr. Weber had already briefed Şükran and I on the product and business model that Mr. Koning is trying to promote here in Germany. The idea is simple, yet brilliant: personalized printed cards, advent calendars, playing cards, wine bottle boxes… the list goes on. The products can be printed on a special new printer model created by the Japanese company Screen. It is an inkjet printer which can print onto thick paper that already has cut patterns and markings on it. It saves a lot a time and work because the paper is pre cut, and usually the paper is printed and then cut, which can be impractical, as if there is a mistake in the cutter the whole product can go to waste.

The product not only works on a personal scale, but could also work brilliantly as a customer relations model for big companies, for example in the automotive industry. If they’ve sold a car, they can send the customer an advent calendar counting down the days until they receive their car with a picture of their new car and their name on it. The best part is, they can even put bar codes (which can be scanned by smartphones) into the doors which lead the customer to links informing them on extra products for their cars, for example, winter tires, navigation systems, tow links etc. which would certainly not only increase the profit margin but keep the dealers happy as well. Mr. Koning put it quite nicely, calling it a win/win/win situation: the customers, the dealers and the company are all happy.

The meeting was very interesting for me, as I had never experienced a client meeting and I was curious to learn what a business model looks like. Mr. Koning is a very charismatic person and he knows exactly how to present his product. The problem he is having in Germany is mainly with the printing companies, because they don’t like the idea of only printing a few copies of a product, rather than printing thousands of copies; that’s what Value Communications is going to help him with. Additionally, the printing companies charge per page rather than per product, so for them it makes no sense to only print 1 page per product, but the page itself guarantees far more revenue in this case, as it is sold as a product rather than a page. As well as this, all the other companies he has talked to up until now have loved the idea of the product, but they are simply afraid of the work it would mean for them, i.e. the data processing etc.

I also think the idea is exceptional; if I were a customer, I would definitely be happy with receiving something like the advent calendar whilst waiting for my product to be delivered.

Please watch our Video documentation as well. Its amazing!

 

 

 

Value Art+Com — ValueTalk Wim Koning 28.08.2014 in Mainz.001

@ 2014 by Value Communication AG, Mainz/Germany. Photo by Andreas Weber

 

“Amazing ValueTalk! on the Innovation of the Print Business.And again, it happened in Mainz/Germany, Gutenberg’s hometown!” —Andreas Weber, Founder and CEO of Value Communication AG

 

By Şükran Ceren Salalı, Value Art+Communication Fellow

 

ValueLearnings 

  1. Personalization becomes more and more as an important fact for market products.
  2. Smart communications via print reduce prejudices on innovative and disruptive business ideas.
  3. A healthy human-to-business relationship leads people to Win-Win-Win results.

 

As we have already mentioned in many of our previous blog posts, we as people living in the age of digital transformation and also in the age of customer. Relying on that, we had a very nice and informative ValueTalk! with a successful business developer from The Netherlands, Wim Koning. [Please read and share our ValueCheck! Blog post "Digital Print/Cross Media Meeting with Wim Koning" by Sudarsha Rambaran as well.]

Koning is in the printing and marketing sector for a long time. He mentions that several years ago when he started to promote Photobook, he received very low expectations from those big companies in the printing sector: People will not use Photobooks.

As Koning also highlights by giving this example, people tend to disbelief such products and new ideas when they do not have enough information. Therefore, we need smart approaches to showcase new ideas and products in order to create the right impact on people and to convince them that these products are very useful.

The products Koning already introduced us were very catchy and practical. When you reach the website www.snapajack.com, you can choose from diffetent options of printable products as gifts, calenders and invitation cards. For instance, there is a printed calender which you can use as gifts to modify your car. On the printed sheet, you have screens covering chocolate bars and on the backside of each screen you have QR codes which provides you to have your product to renovate your car. These are accessories like a sound system, winter tires, or a new GPS.

Not only calenders, but also you can have personalized invitation cards, wine or beer boxes, playing cards or widely-sized greeting cards on printed sheets. This innovative approach also provides you to have many cards on one sheet. Koning as a smart communicator and innovator is very well awared that personalization becomes more and more important these days and all of printed products he shared with us provides customers to personalize everything. Especially, playing cards drew our attention during our ValueTalk as  the product is very suitable to showcase paintings of artists and screensheets are available to keep 55 cards which is very easy and smart to scan it.

Our Take

At the end of our ValueTalk! with business developer Wim Koning about his ‘very high valued application‘, we found his innovative ideas highly interesting and useful which are also closely linked with our business approach in which we value healthy customer relationship, personalization and innovative ideas as well as human-to-business approach with Win-Win-Win principle. We have the pleasure as we met and discussed with Wim Koning on his innovative applications and as a good speaker who knows the real value of communication!

 

Please check out our Video documentation as well:

Value Art+Com Startup Barbecue Event 21.08.2014 in Mainz.001

 

”What we need today in business are smart communicators. Beyond Facebook! Aligned with the culture of communication! Only smart communicators are able to create interaction to unify Social Technologies & Human-to-Human needs.”  —Andreas Weber, Founder and CEO Value Communication AG

 

It is not by chance that this initiative and project will start and take place in Mainz/Germany, the hometown of Johannes Gutenberg and and the hometown of the Culture of Communication. It is a line extension of our ValueAcademy work thousands of professional from 30+ countries joined already.

 

Challenge

Today, almost everyone thinks that communication has a high value. But most of us don’t know how to identify and how to use the real value of communication to optimize the business success. As digital natives, everyone uses Facebook, Twitter and many other digital platforms, however; being a smart communicator is something else beyond Facebook, which requires to be not only a digital native, but also to be a digital savvy by using relevant online platforms effectively after learning the real value of communication.

Solution

Value Communication AG offers an idea under the name of ”ValueCamp“ so as to convert smart technologies into smart communication on track of learning the real value of communication. ValueCamp supports candidates to learn in the most effective and most profitable way by focusing on high technology and media usage skills and bringing art, culture and communication together. It is a new approach. Based on decades full of practice and experiences in valuable communications. And last but not least: we respect always all kind of skills and the talent of ValueCamp attendees to get enriched. — We promise: ValueCamp gets the best out of you!

How ValueCamp works

ValueCamp can be done all year around, with individuals or in groups of up to 7 participants and time between 2 weeks (groups) and 12 weeks (one to three participants) accompanied with a professional analyst and the CEO of Value Communication AG, Andreas Weber. Even One-to-One Coachings are possible. As a first candidate of ValueCamp, Şükran Ceren Salalı from Istanbul has published her new interactive iBook The Real Value of Communication — Experience our game changing scenario: Mainz– Hometown of the culture of communication in which she explained her value learnings about the real value of communication during her stay in Mainz and her Value Camp experience for 3 months in Summer 2014.

Advantage of Mainz as a center of culture of communication

Mainz is a perfect city to experience the real value of communication with the rich culture and history behind. Based in Mainz, the ValueCamp organizer, Value Communication AG, is an international research and knowledge mediation service provider for communication and interaction (mainly in B2B) and, already being in good relationships with talented professionals specially from ChinaTurkeyBrazil and last but not least Germany (Mainz);  Since 2009, we have coached and promoted students and post-graduates from Turkey and those from Germany who studied in foreign countries and came back to find a job. Beside this we advised and supported since 1995 young Creatives to start-up their own communication service businesses. They benefited from our profound experience and insights to optimize their own business models and to speed up their go-to-market success. It is related to the well known ValueServices “Advice, Knowledge, Connectivity“ which are to be used by “Rent-a-Brain“ or by project business for clients.

How to get started

  1. Subscribe for free to our ValueTrendRadar blog, one of the best knowledge compendium for communication, art and culture (posts in german and english language).
  2. Download for free our amazing interactive Value Art+Com iBooks. Specially “The Real Value of Communication” and the “ValueTrendRadar iBook“.
  3. Book a personalized workshop or coaching to catch the spirit of the real value of communication (Face-to-Face in our beautiful office or via Webex online session). Costs: Between € 200.00 and € 1,500.00 plus V.A.T.

How to proceed

Experience in a smart way how to benefit from our smart knowledge and to become a smart communicator.

Contact

FacebookTwitter or by Email to a.weber(at)value-communication.com


Note: 
Our ValueCamp services are also available for companies. We recommend to start with a ValueCheck and ValueTalk to identify quickly the real demand and needs and to create a roadmap for companies learnings and tasks.

PS: We had the pleasure to present ValueCamp as a Start-up project on August 21st., 2014 in Mainz at “Gründergrillen” event. The around 100 attendees liked it and welcomed it!

 

Value Camp Key Visual.001 Value Camp Key Visual.002 Value Camp Key Visual.003

 

PS: We had the pleasure to present ValueCamp as a Start-up project on August 21st., 2014 in Mainz at “Gründergrillen” event. The around 100 attendees liked it and welcomed it!

 

 

Read more about ValueCamp

Value Art+Com How it works Hermeneutik Dialektik Innovatik iMac.001

© 2014 by Value Communication AG, Mainz/Germany

 

Hermeneutics — the hidden success driver

By Şükran Ceren Salalı, Value Art+Communication Fellow

 

ValueLearning — the real value of communication is not only a process:

• Hermeneutics is the methodology that provides the way of mastering in art of interpretation to create context.

• When it comes to Dialectic as a more creative discourse then language, tonality, mimics and gestures play an important role. 

• „Innovatik” as systemic innovation management approach makes a big sense.

Learning the real value of communication is not only a process which one can experience communication itself by interacting with people and the environment, but also a process of acquiring the main philosophy including dimensions and essentials of valuable communication. For the first time, a spreadsheet is prepared to showcase these dimensions and essentials by Value Communication AG in Mainz. In order to become an effective communicator, one should concentrate to combine these three dimensions such as Dialectic (as a more creative discourse), Hermeneutics (as the sense of purpose) and ”Innovatik“ as systemic innovation management approach)  as cited above in the chart.

As one of the very important parts of valuable communication, Hermeneutics is    the methodology that provides the way of mastering in art of interpretation to create context. The methodology actually started as a legal and theological conception governing the interpretation of civil war, however; thanks to smart and effective philosophers like Hans-Georg Gadamer as a godfather of Hermeneutics, it becomes a valuable phenomenon to experience valuable communication in the best way. Unfortunately, today Hermeneutics is not valued as much as it deserve. Nevertheless, we should keep in mind that Hermeneutics is far more effective and essential than before as humankind need to be able to analyze aspects around her via reaching the sense of purpose in the best way.

Dialetic enables creative interaction.
„Innovatik“ manages connectivity!

When it comes to Dialectic as a more creative discourse then language, tonality, mimics and gestures play an important role. Our way of dealing with arguments and contradictions and preparing attractive speeches requires us to focus more on Dialectic. Being empathetic and using rhetoric in an influential ways form Dialectic as a segment of valuable communication and the interaction with the Audience is crucial to communicate better. Also, without critical ability and responsiveness, we are not able to create a healthy  business relationship and to integrate in B2B and H2H aspects properly.

As the third segment of dimensions and essentials that make communication valuable, ”Innovatik“ as systemic innovation management approach makes a big sense. Innovation by technology needs valuable communication to enables interaction/ interactivity, networking (the Cloud Principle), being systematic, having useful/profitable options, following advantageous and simplistic opportunities, and also benefiting from WIN-WIN-WIN-Principle as a manufacturer, buyer and any customer´s customer.

 

Our take: All of these useful and effective aspects to experience valuable communication have been used in our project Value Art&Com Project on track of searching the real value of communication via the interviews, comments and also cultural and historical researches we have made so far. The spreadsheet by Andreas Weber was the scientific base of our project to analyze each step and to interpret our findings and results. There is no doubt that the combination of Dialectic, Hermeneutics and ”Innovatik“ come as the perfect trio to guide not only those who are willing to become communication professionals (or better best-in-class communicators) and influential analysts, but also those who are willing to become successful as professionals connecting innovation to profit.

 

Please check out the Value Video on YouTube:

 

 

Please check our latest Value iBook — FREE DOWNLOAD

https://itunes.apple.com/de/book/real-value-communication/id910010055?mt=11

ITunes Download Value Art+Com iBook

 

 

Or if you don’t use iPad preview as well as PDF
(movies incl. on “What is the real value of communication?”

 

Bildschirmfoto 2014-08-11 um 14.50.54

© 2014 by Value Communication AG, Mainz/Germany | Gutenberg Painting by Dr. Ying Lin-Sill

 

What is the Real Value of Communication?

 

”The best ibook I have ever created – and also the very first one!“
—Şükran Ceren Salalı, Value Art&Communication Fellow

 

ValueLearnings

  1. A very unique ValueArt+Com project. Composed in Mainz/Germany, the hometown of Johannes Gutenberg and the hometown of the culture of communication.
  2. Dedicated to all of us, to become or to keep smart communicators!
  3. The iBook publishing process will start soon. Via Slideshare you could have a preview (without animations and videos, for sure!).

Background

„The moment I have prepared the scenario for my research project, I wanted it to be something entertaining but serious to provide an effective scientific learning about the real value of communication via experiencing a beautiful city; Mainz as a cultural center of communication. As a Sociology student from Bogazici University, Istanbul, I have created this iBook with a professional analyst, Andreas Weber, in order to showcase the interviews, blog posts and researches we have created as a content for Value Art+Communication Project as a part of my official work in Value Communication AG, Mainz.“


About the iBook

It is all about art and culture as key issues of communication! — The German city Mainz is situated in Rheinland-Pfalz state with a rich cultural and historical environment. Inspired by this 2000-year old city as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication, this interactive ibook edition showcases the real value of communication through photos, videos, animations interviews and texts as the content of a project called Value Art+Communication Project.

 

Our Take:
A unique and entertaining resource to learn about the real value of communication by experiencing the spirit of Mainz, hometown of Johannes Gutenberg.

 

Click and watch all slides incl. the YouTube video statements!

 

By Şükran Ceren Salalı, Value Communication Fellow

As a part of ValueArt+Com Project, I have also interviewed with international students who experience the city of Mainz by asking them the same question, what is the real value of communication, so as to learn their points of view. I would like to thank my friends for supporting this project.

I am very happy to meet them, like many other friends I have met here who made my stay a lot nicer while we were creating wonderful memories and experiencing the city of Mainz together.

 

Thaís Araujo Pérez  is a half Brazilian and a half Spanish Erasmus student who studies Medicine at Johannes Gutenberg Universität in Mainz for a certain period of time.

ValueTalk! — What is the real value of communication ERASMUS students.002

© 2014 by Value Communication AG, Mainz/Germany

 

Willie Renévot is a French graduate law student and master in law who joint Erasmus program at Johannes Gutenberg Universität in Mainz.

ValueTalk! — What is the real value of communication ERASMUS students.005

© 2014 by Value Communication AG, Mainz/Germany

 

Olga Megyesi is a Hungarian graduate business student who joint Erasmus program at Fachhochschule Mainz and started her master studies in Hochschule RheinMain in Wiesbaden, a city nearby Mainz. She now works in Ingelheim.

ValueTalk! — What is the real value of communication ERASMUS students.004

© 2014 by Value Communication AG, Mainz/Germany

 

Pablo Ponz Pelufo is a Spanish Erasmus student who studies Art History at Johannes Gutenberg Universität in Mainz for a short period of time.

ValueTalk! — What is the real value of communication ERASMUS students.003

© 2014 by Value Communication AG, Mainz/Germany

 

Erdem Fırat is a Turkish student who studies Medicine at Johannes Gutenberg Universität in Mainz.

ValueTalk! — What is the real value of communication ERASMUS students.006

© 2014 by Value Communication AG, Mainz/Germany

 

Some useful background information: 

The Erasmus Program 

The Erasmus Programme (European Community Action Scheme for the Mobility of University Students) is a European Union (EU) student exchange program established in 1987. Erasmus+, or Erasmus Plus, is the new program combining all the EU’s current schemes for education, training, youth and sport, due to begin in January 2014.

Johannes Gutenberg-Universität

The Johannes Gutenberg University of Mainz (Johannes Gutenberg-Universität Mainz) is one of the best universities in Germany, based in Rheinland-Pfalz, Germany, named after the fabulous inventor and Man of the Millennium, Johannes Gutenberg. With approximately 36,000 students (2010) in about 150 schools and clinics, it is among the ten largest universities in Germany. Starting on 1 January 2005 the university was reorganized into 11 faculties of study.

 

 

ValueTalk! — What is the real value of communication ERASMUS students.007

Value Art+Com Project : ValueTalk Trailer Sükran 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

Note: A ValueCheck! dedicated to Gutenberg’s City, Mainz has to be written in german language. For our foreign friends around the globe we translated it as well. So enjoy both versions!

 

MAINZ BLEIBT MAINZ!

Von Andreas Weber

Es gibt wenige Städte in Deutschland, die auf eine so reichhaltige und bewegte Vergangenheit zurückblicken können wie Mainz. Die Stadt an der Mündung vom Main in den Rhein, im herzen Europas, erstarrt nicht in Traditionsbewusstsein. Mainz ist quicklebendig, großstädtisch, weltoffen, wandlungsfähig, eingebunden in ein attraktives Umland, eng verflochten mit anderen Wirtschafts- und Kulturzentren in Nah und Fern. Über 2000 Jahre Stadt-Geschichte haben Spuren hinterlassen und prägen das Mainzer Stadtbild — über- und unterirdisch. Portale, Triumphbögen, Theater, Gedenksäulen, Wohnhäuser, Schiffe und vieles mehr sind aus vergangenen Epochen überliefert, selten erhalten. Mainz als Ort der Kultur und Begegnung war immer auch ein Machtzentrum, das Angriffslust und Eroberungsdrang provozierte.

Ob als römische Garnisonsstadt, als Sitz der Reichskanzler und Erzbischöfe, als Departement-Hauptstadt zu Zeiten der Französischen Revolution und Besatzungszeit oder als strategischer Verkehrsknotenpunkt während des Zweiten Weltkriegs: Mainz war vor Zerstörungswut nie sicher. Geprägt wurde und wird Mainz seit jeher von den Menschen, die dem Ort Leben einhauchen. Mainz war bereits „multikulturell“ als es dieses Wort noch gar nicht gab. Von überall her kommen Menschen als Besucher, begeisterte Wahl-Mainzer lassen sich in bester Nachbarschaft mit den Alt-Eingesessenen nieder — und bleiben oft ein Leben lang! Andere wiederum setzen aus voller Sympathie in Mainz Zeichen, man denke an Marc Chagall und seine weltberühmten Kirchenfernster in Sankt Stephan! Doch auch Profanes ist in Mainz anders als anderswo: Der erlebnis- und genussreiche Wochenmarkt im Schatten des Mainzer Domes gehört zu den grössten und schönsten der Republik. Überhaupt: Die Mainzer stehen kulinarischen Genüssen, inklusive leckeren Weinen, sehr aufgeschlossen gegenüber. 

Mainzer sind erfinderisch. Nicht nur, dass der „Man of the Millennium“ Johannes Gutenberg, seine bahnbrechende Entwicklung des Druckens mit beweglichen Lettern auf Mainzer Boden vollendete. Mainz hat im Sinne eines erweiterten Kulturbegriffs wichtige gesellschaftlich-kulturelle Entwicklungen geschaffen und bewahrt. Von der „Fassenacht“ als Instrument der politisch-humorvollen „Opposition“ über die erste öffentliche deutsche Bürgergalerie bis zum nach-haltigen Napoleon-Kult bis nach 1860 ist das Leben in Mainz von Freiheitsdrang, Unabhängigkeit und Individualität gezeichnet. Mainzer sind trotz alledem keine Egoisten. Sie sind gesellig, freundlich, hilfsbereit und aufgeschlossen. Die Stadt lässt ihren Bürgern stets viel Freiraum, den man nur auszufüllen wissen muss. Das macht Mainz unglaublich attraktiv.

„Kunst dient der Wahrnehmung von Wirklichkeit, die es zu hinterfragen gilt“, formulierte Guido Ludes, der seiner Wahlheimat Mainz zwei Bücher widmete, mit hunderten Zeichnungen und Dutzenden Gemälden. Die Stadt als Architekturkörper ist durch das Werk der Menschen ständig im Umbruch und in Bewegung. Der diese Szenerie beobachtende Künstler versteckt sein Erstaunen darüber nicht. Er setzt dem großartigen Gestaltungswillen der Mainzer Bau-Bürger ein kongeniales Denkmal.

Publikationen über Mainz, konzipiert als Bestandsaufnahme des städtischen Lebens Anfang des 21. Jahrhunderts, weichen von der Norm ab. Das Ensemble von Interviews, Statements, Kurztexten, Zitaten, Fotos mit atypischen Blickwinkeln und eine der guten Typografie verpflichtete Gestaltung werden der Besonderheit dieser Stadt mehr als gerecht. Es eröffnen sich mehrere Perspektiven gleichzeitig: Architektur-Motive und Bauwerke als Metapher für Wandel, Menschen, die gestern, heute und morgen das Stadtbild prägen, kommen zu Wort. Die Stadt wird in ihrer Historie erfasst, um ihre Modernität und Zeitlosigkeit anschaulich zu machen: Vergangenheit, Gegenwart und Zukunft, das Simultane und nicht das Lineare wird zur Leitlinie. Im Zentrum stehen Menschen, die gestern, heute und morgen das Stadtbild prägen und sich für immer Mainz verbunden fühlen. Es dreht sich in Mainz ganz besonders um Beziehungen: Mensch-zu-Mensch, Mensch-zu-Stadt, Stadt-zu-Mensch.

Was Metropolen am Flächenausdehnung ausmacht, besitzt Mainz an Tiefgang.

 

Value Art+Com Project : ValueTalk Trailer Sükran 2014.007

© 2014 by Value Communication AG, Mainz/Germany

Value Art+Com Project : ValueTalk Trailer Sükran 2014.004

© 2014 by Value Communication AG, Mainz/Germany

 

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“MAINZ BLEIBT MAINZ!”

By Andreas Weber

There are only a few cities in Germany that can look back on such a rich and colorful past as Mainz. The city at the mouth of the Main into the Rhine, in the heart of Europe, seems not to be captured in its rich tradition. Mainz is alive, metropolitan, cosmopolitan, versatile, integrated in attractive surroundings, interwined with other economic and cultural centers in near and far. Over 2000 years of urban history have left their mark and characterize the image of the city of Mainz — above and below the ground. Portals, triumphal arches, theaters, commemorative columns, houses, old roman ships, and more are handed down from the past, rarely receive.

Mainz as a place of culture and encounter was always a center of power, which provoked aggression and conquest urge. Whether as an ancient Roman garrison town, the seat of the Chancellor („Reichskanzler“) and archbishops, as departmental capital at the time of the French Revolution and occupation or as a strategic transport hub during the Second World War: Mainz was never safe from vandalism. But Mainz has always been supported by people who breathe life to the place. Mainz had been “multicultural” even the word itself did not exist. From everywhere people love to come to Mainz; and if they stay they will become friends in the best neighborhood with the old-established residents — so they often stay for a lifetime! Others consist of full sympathy in Mainz characters, think of Marc Chagall and its famous church windows in Sankt Stephan! But the profane is unlike anywhere else in Mainz: The eventful and enjoyable weekly farmers market in the shadow of the giant cathedral is one of the largest and most beautiful of the Republic. In general: The people in Mainz are very open-minded about culinary delights, including delicious wines.

People in Mainz are inventive. Not only that, the “Man of the Millennium“, Johannes Gutenberg his pioneering development of printing with movable type in Mainz finished floor. Mainz has created and preserves important socio-cultural developments in the sense of an expanded concept of culture. From the ”Fassenacht“ (”Carnival“) as an instrument of political and humorous ”opposition“ on the first public German citizens to the gallery after-containing Napoleon cult until after 1860 living in Mainz of desire for freedom, independence and individuality is drawn. The people of Mainz are not egoists despite everything. They are sociable, friendly, helpful and approachable. The city delivers its citizens always enough free space, but you have to know to fill out. This makes Mainz incredibly attractive.

“Art is the perception of reality that applies to question it,” formulated Guido Ludes, of his adopted hometown Mainz devoted two amazing books, with hundreds of drawings and dozens of paintings. He showed us the city of Mainz as an architectural body through the work of people constantly changing and in motion. The scenery observed by this artist does not hide his astonishment. He shared his point of view as an artist unifying the citizens of Mainz with its buildings as a congenial monument.

Publications about Mainz, designed as a survey of urban life beginning of the 21st century, have to be beyond the norm. The ensemble of interviews, statements, short texts, quotations, pictures and a good typography and design are the special feature of this city more than fair. It opens up several perspectives simultaneously: 

  • architectural designs and buildings as metaphors for creation, change and destruction; 
  • people who, today, and tomorrow characterize the city yesterday, to share their ideas and observations. 

The city is recorded in their history to make their modernity and timelessness vividly. Past, present and future as a simultaneous momentum and not dominated by a linear structure build the guideline to experience Mainz. The focus is on people, yesterday, today and tomorrow dominate the cityscape, and feel forever linked to Mainz. Human-to-human. Human-to-city. And city-to-human!

My take:
What makes mega cities areal extent, Mainz has in depth.

 

 

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In 2004 (exactly the year when Mark Zuckerberg founded Facebook), we published an extraordinary book about Gutenberg’s City: “Guido Ludes | Stadtlandschaften Mainz II”.

The Artist Guido Ludes created more than 200 drawings showcasing Mainz via its streets, squares, buildings and the street life. Several dozens statements by people living in Mainz or coming to Mainz as visitors were integrated. My article “Mainz bleibt Mainz” served as the preface for the book. And its still valid and wonderful. It will be also the basis for our new Value Art+Com Project to highlight the culture of communication in Mainz by answering the question: “What is the real value of communication?”. (Initiator and Editor: Şükran Ceren Salalı, Istanbul).

 

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