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Value Com Critic (D)

ValueCamp! — Zukunft Zeitung mit FDI Mainz:Wiesbaden Bild 1

© 2014 by Value Communication AG, Mainz/Germany. Photos: Laurenz Lin, Mainz.

 

Von Andreas Weber, CEO Value Communication AG

Das erste ValueCamp! Event in Mainz stellte ein spannendes Thema in den Fokus: Zukunft Zeitung. Eine exklusive Runde informierte und diskutierte. Vorausgegangen waren intensive Gespräche und ValueCheck!-Analysen, die beim ValueCamp! vorgestellt wurden.

Die Ergebnisse, die sich aus Value-Sicht ableiten lassen, im Überblick:

  1. Die Rede von der “Print-Krise” ist ein abstruses, dummes und kontraproduktives Ablenkungsmanöver der Medien- und Verlagszunft, unterstützt durch naiv-devote Fachmedien-Berichterstattungen und Lobbyisten. Hierzu gehört auch das Debakel rund um das von den Medien/Zeitungsverlagen durchgeboxte Leistungsschutzrecht. Die sinnlose Schlacht gegen Google (als bisherigem Partner und Profitlieferant für Online-Werbung auf Verlags-Websites) ist verloren, die Zeitungsverlage in Deutschland werden drastisch an Traffic auf ihren “Digitalangeboten” im Web verlieren.
  2. Es gibt also eine veritable “Zeitungs-Verleger”-Krise, die auf dem Rücken der Mitarbeiter und Leser ausgetragen wird. Und die die aktuellen Marktentwicklungen völlig falsch einschätzt.
  3. Junge Zielgruppen (19 bis 29) wenden sich ab, nicht weil sie kein Print mögen (im Gegenteil!), sondern weil ihr Bedürfnis nach langen Textstrecken, die lesenswert und relevant sind, aber bei Digitalen Angeboten verpönt sind, von Zeitungsverlegern nicht adäquat angeboten werden. Daher werden Blogs und alternative News-Angebote bevorzugt, vor allem auch zum Meinungsaustausch über News (siehe reddit.com).
  4. Der “Bildungsauftrag” der Zeitungsverlage, wie er in Schwellenländern rund um den Globus unabdingbar ist, wird in der ersten Welt nicht mehr wahrgenommen. (Von Ausnahmen abgesehen, siehe Die Zeit). Gemeint ist, dass der Leser an Themen herangeführt wird, die er von sich aus nicht als wichtig erahnen und erachten kann.
  5. Diese (von den Zeitungsverlegern hausgemachte) Krise ist nicht neu, sie existiert seit rund 30 Jahren, da Leserinteressen nicht nachgekommen wird, was empirisch nachweisbar ist. Die Redaktion bestimmt, was publiziert wird. Kontinuierliche Leserbefragungen oder auch Leserreporter sind die seltene Ausnahme (v. a. bei Axel Springer SE).
  6. Zwangsläufig ist die Krise daher eine Content-Krise der Verlage, die auf Geheiss der Verlagskaufleute statt Qualitäts-Journalismus nur noch Quoten-Journalismus liefern, koste es was wolle. Es lebe das Spektakuläre, auch wenn es die Tatsachen nicht mehr korrekt wieder gibt.
  7. Sowohl Leser als auch Werbekunden der Zeitungsverlage wenden sich ab, weil Zeitungen in dieser Machart keine Wirkungskraft mehr entfalten und Misstrauen stiften.
  8. Zeitungsverlage, die noch in ihrem Kerngeschäft kostendeckend arbeiten können, werden durch die herbeigeredete Krise unnötig geschwächt. Denn:
  9. Für Werbungtreibende und Markenunternehmen entsteht eine prekäre Situation, da es ausser TV keine relevanten, zuverlässigen reichweitenstarken Medien mehr gibt. Daher werden andere Direktwerbeformen bevorzugt, die kein klassisches Medium mehr benötigen, da sie Kommunikation und Transaktion nahtlos verknüpfen (Aussenwerbung, Direkt-/Dialogmarketing, POS-Werbung und zunehmend Interaktionen über Social Media Plattformen).
  10. Pikant: Die Zeitungsverleger wie alle klassischen News-Anbieter inkl. Reuters, BBC und CNN haben vor Twitter kapitulieren müssen. Twitter ist das schnellste und wirksamste “News-Medium” geworden — lokal, regional, national, global. Das Angebot der Zeitungsverleger wird allerdings nicht substituiert, sondern schlichtweg nicht mehr gebraucht.

Epilog: Dank an Michael Lattreuter, Andreas Kaufmann und Ulrich Smets, FDI-Bezirk Mainz / Wiesbaden, für das Zustandekommen der Expertenrunde. Und an Jörg Blumtritt alias @jbenno für seine fundierten Beiträge aus Sicht der Medienanalyse und Marktforschung.

Wir sind gespannt, wie die Reaktionen anderer Teilnehmer ausfallen. Und greifen die Meinung anderer gerne auf. Es darf und muss bei einem so wichtigen Thema offen und nachhaltig diskutiert werden.

 

Per Klick zur Video-Dokumantation (10 Minuten, die sich lohnen)

 

Impressionen: 

ValueCamp! — Zukunft Zeitung mit FDI Mainz:Wiesbaden Bild 2

© 2014 by Value Communication AG, Mainz/Germany. Photos: Laurenz Lin, Mainz.

 

Vortragscharts von Andreas Weber

 

ValueCheck! — Print sink!.001

Open letter from the German Digital Printing Forum spokesman Andreas Weber to all who should take care! 

 

Dear friends of the Digital Printing Forum community,
dear friends of printed communication! 

Since the beginning of 2014, we had much to criticize: 

  1. The print industry communicates poorly, not to say lousy … all are more concerned with themselves than with customers and markets. (The only ones who benefit from a good market communication, the online printers grow strong and profitable, succeed in B2B, also thanks to Bernd Zipper, who is doing a good trade-communication via beyondprint.de).
  2. Among the manufacturers / suppliers for digital printing technologies are plenty of so-called “managers” in the lead position of the 1st and 2nd levels, who excel as a dilettante — and you should quickly throw them out what is already happening in part (bye bye, Armando) …
  3. Publishers as well as agencies don’t believe in print and don’t know how to use digital printing in a proper way. And it will be worse rather than better (except for Calvendo and some others!).

 

And now this bad news (what was to be expected, but still shocking): 

Innovation Primus Xerox loses its core business digital printing machines in the second quarter of 2014, almost one-third of sales.  — Ouch, that is in the billions of US-Dollars! 

Who thinks gloating now, haha, your own fault, should bear in mind that this loss of revenue is not collected at Xerox from other manufacturers. [See: The Decline of Digital Printing Continues. Is Xerox loose its core business? # value # print http://fb.me/2YGiNTqkY ]

The truth is rather that the gigantic multi-billion-euro investments in digital printing systems are in no economically reasonable proportion to the value creation capabilities of most print shops; thus the proportion of digital printing in the total print volume of the print industry keeps marginal (around 15%) and remains constantly low.

 

At a glance: On the current situation of the manufacturers in Germany 

It is clear that for years hardly a manufacturer did a good job to innovate and develope new markets:

Konica Minolta reached in Germany the pole position (but sold huge amounts of digital printing systems to the customers of the printing industry).

Heidelberg can take a run again and has now (once again) a new “Digital Strategy”, which could indicate success in two to three years.

Ricoh grabs it anyway, but is almost invisible and silent, and in the commercial printing market Ricoh’s success relates to Heidelberg activities who just pander Fuji.

Canon and Océ transform their synergistic success for „shrink art“ and are always invisible and insignificant for the print industry!

HP Indigo stagnant albeit at relatively high level, but suffers from a fatal and lousy market communication on EMEA level and by the HP Group  in total.

Landa is the best „money-collector“ and fund raiser without a deliverable product to serve the market on time.

— The classics like manroland and KBA including her partner Kodak are the only ones who look at themselves to be a champion in digital printing.

— Only in the niche markets there are “Lucky Guys”, such as Xeikon, Dainippon Screen, EFI or Domino.

— BTW: The paper manufacturers have already adjusted their business to declining demand. Especially in digital printing in the so-called office and home printing area, the decline is striking; similar is also expected in the commercial printing segment!

 

What does that mean?  For you, for us as a digital print forum community plus for all those print service providers? 

All of us should quickly modify our behavior and go-to-market approach. Now. Not tomorrow!

We need a disruptive approach to say goodbye to all this above mentioned grievances. Suspected to the market, consumers and companies have to get clear and valuable information to what is possible via breathtaking digital printing services (even in combination with social media).

And last but not least: It must be clear, by facts and emotionally believable that innovative in print communications via digital printing will produce clear benefits and profitable growth in any dimension of a business.

A current example as proof that it still goes: The Swedish group Elanders AB, which grows well with digital printing and innovations over the market average; Elanders Germany’s with its facilities in Waiblingen (close to Stuttgart) is able to expand its digital printing center and conquered in the packaging and in new supply chain markets. [See our Value Check-analyzes!, And the interview with Elanders CEO Magnus Nilsson]

Whoever, therefore, wants to get involved to turn things around, has a good chance. 

And can feel free to contact us in digital printing forum. And be sure: Not only the big players like Elanders could belong to winners in the future!

We have launched a series of measures and new projects in the Summer 2014 (keyword Innovation coaching, including ValueCheck! and ValueTalk!). Made for to save what is worth saving about: innovation for the market benefit, coupled with the new go-to-market principles. 

Our believe: It is no longer enough only to compensate or correct what is going wrong so far! Be disruptive by innovation!

I look forward to your feedback and messages.
You are welcome to join the Digital Print Forum Initiative and our Group on XING as well.

Best regards from the Gutenberg City, Mainz,

Yours sincerely

Andreas Weber
//Founder and Spokesman Digital Printing Forum
CEO of Value Communication AG

XING:

https://www.xing.com/profile/Andreas_Weber46

https://www.xing.com/net/prica0432x/ddf/

 

Value Key Visual Gutenberg Illu Lidia Colored.001

 

 

Value Key Visual Gutenberg Statue Colored.001

 

Value Check Offer mit Logo.012

ValueCheck! — Print sink!.001

@ 2014 by Value Communication AG, Mainz/Germany

 

 

Offenerer Brief von DigitaldruckForum-Sprecher Andreas Weber an alle, die es interessieren sollte!

 

Liebe Freunde des DigitaldruckForum, liebe Freunde der gedruckten Kommunikation!

Seit Jahresanfang 2014 hatten wir viel zu kritisieren:

  1. Die Print-Branche kommuniziert schlecht, um nicht zu sagen saumäßig… Alle sind mehr mit sich als mit Kunden und Märkten beschäftigt.
    (Die einzigen, die von guter Marktkommunikation profitieren, sind die Online-Printer, die stark und profitabel wachsen, im B2B reüssieren, auch dank Bernd Zipper, der eine gute Fach-Kommunikation via beyondprint.de leistet).
  2. Bei den Herstellern/Lieferanten für Digitaldruck-Technologien sind jede Menge sog. “Manager” in Führungsposition der 1. und 2. Ebene, die sich als Dilettanten hervortun — und die man rasch rausschmeissen sollte, was zum Teil gerade passiert (bye bye Armando)…
  3. Verlage wie auch Agenturen bekommen Richtung Print kaum noch was auf die Reihe. Und es wird eher schlimmer als besser (ausser bei Calvendo!).

 

Und jetzt das (was zu erwarten war, aber trotzdem schockt):

Innovations-Primus Xerox verliert in seinem Stammgeschäft Digitaldruck-Maschinen im 2. Quartal 2014 fast ein Drittel des Umsatzes.
Autsch, das geht in die Milliarden!

Wer jetzt hämisch denkt, haha, selbst schuld, sollte bedenken, dass dieser Umsatzverlust bei Xerox keineswegs von anderen Herstellern aufgefangen wird.
Siehe: The Decline of Digital Printing continues. Is Xerox lose its core business? #value #print http://fb.me/2YGiNTqkY

Richtig ist vielmehr, dass die gigantischen Multi-Milliarden-Euro-Investments in Digitaldruck-System in keinem ökonomisch vernünftigen Verhältnis stehen zu den Wertschöpfungsmöglichkeiten der meisten Druckereibetriebe; dadurch bleibt der Anteil von Digitaldruck am Gesamtdruckvolumen der Print-Branche bei marginalen 15 % konstant gering.

 

Zur aktuellen Lage der Hersteller in Deutschland

Klar ist, dass seit Jahren kaum ein Hersteller sich mit Ruhm bekleckert oder tatsächlich Märkte innoviert und weiterentwickelt:

  • Konica Minolta ist in Deutschland zum Platzhirsch geworden (verkauft aber riesige Mengen an Digitaldruck-Systemen an die Kunden der Druckereien!).
  • Heidelberg kann wieder Anlauf nehmen und hat nunmehr (wieder einmal) eine neue “Digital Strategy”, die in zwei bis drei Jahren Erfolg zeigen könnte.
  • Ricoh packt es irgendwie, ist aber nahezu unsichtbar und lautlos, und im Druckmarkt von Heidelberg abhängig, die gerade mit Fuji anbandeln.
  • Canon und Océ verwandeln ihre Synergie-Erfolge zur Schrumpf-Kunst und werden immer unsichtbarer und unbedeutender für die Print-Branche!
  • HP Indigo stagniert (wenn auch auf vergleichsweise) hohem Niveau, leidet aber unter fataler Kommunikations-Unfähifgkeit der “Oberen” auf EMEA-Ebene und des Konzerns HP insgesamt.
  • Landa ist bestens beim Geld-Einsammeln und kommt noch lange nicht in die Puschen. (“Nano nanü”, was ist da los? Haha!).
  • Die Klassiker wie manroland und KBA inkl. ihrem Partner Kodak sind selbst die einzigen, die sich bei Digitaldruck ganz, ganz vorne sehen.
  • Nur in der Nische gibt es “Lucky Guys”, wie z. B. Xeikon, Dainippon Screen, EFI oder Domino.
  • Apropos: Die Papierhersteller haben sich längst schon auf zurück gehende Nachfrage eingestellt. Vor allem im Digitaldruck im sog. Office- und Homeprinting-Bereich ist der Rückgang eklatant; ähnliches wird im kommerziellen Print-Markt auch erwartet.!

 

Was heisst das?
Für Sie, für uns als DigitaldruckForum, für innovative Druckdienstleister?

Nun: Vor allem sollten rasch einiges ändern.Und zwar ab sofort!

Wir brauchen einen disruptiven Ansatz, uns von all diesem o. g. Missständen zu verabschieden. V. a. um dem Markt, sprich den Verbrauchern und Unternehmen, klar zu machen, was mit Digitaldruck möglich ist (gerade in Kombination mit Social Media; und last but not least: Es muss klar und deutlich, faktisch wie emotional glaubhaft werden, was wir im Digitaldruck per innovativer Printkommunikation drauf haben, um klare Nutzen und profitables Wachstum zu erzeugen.

Aktuelles Beispiel als Beweis dafür, das es doch geht: Die schwedische Gruppe Elanders AB, die mit Digitaldruck und Innovationen weit über dem Marktdurchschnitt wächst; die Waiblingen zum Digitaldruckzentrum ausbaut und im Packaging sowie in Supply Chain neue Märkte erobert. — Siehe unsere ValueCheck!-Analysen und das Interview mit Magnus Nilsson.

Wer sich sich also engagieren will, das Ruder herumzureissen, hat gute Chancen.
Und kann sich gerne bei uns im DigitaldruckForum melden.

Wir haben im Sommer eine Serie von Maßnahmen und Neuprojekten gestartet (Stichwort Innovations-Coachings, inkl. ValueCheck! und ValueTalk!), um zu retten, was zu retten lohnt: Innovationen, die dem Markt zugute kommen, gekoppelt mit neuen Go-to-Market-Prinzipien. — Es genügt also/längst nicht mehr, nur kompensieren oder zu verbessern, was bis dato schief läuft!

Ich freue mich auf Ihre Nachricht. Gerne auch über die DigitaldruckForum-Gruppe auf XING.

Beste Grüße aus der Gutenberg-Stadt,

Ihr
Andreas Weber
Gründer und Sprecher DigitaldruckForum
CEO von Value Communication AG

XING:
Value Art & Com Project 2014 Andreas Weber.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

Good Question:
What is the Real Value of Communication?

 

This good question is easy to answer:

The Real Value of Communication is creating Value via Communication!

  • But what does it mean?
    Talk to each other!
    Listen to each other.
    Understand each other.
    Like each other.
    Even if you don’t, respect each other.

 

The dilemma:

  • Most of us fail.
    Most of us are not able to listen.
    Most of us are not able and willing to understand!
    We don’t care.
    We just talk. We just act. We just want to… (something, which seams to be good for us.)

 

My advice to access the value of communication:

If you want to create Value, just stop your stupid talk and behaviour. 
 Just listen and learn. Learn how to learn.
Respect the Value of Communication. Respect other Human Beings, the Nature, the Animals. Everything which is different, but valuable.

It’s that easy.

 

Think about it:

  • Learn how to like yourself. (Don’t be selfish.)
    Learn to listen.
    Learn (in the right way) how to use media and technologies.
    Learn to understand the Value of Art, Culture and Communication.
    Learn and practice — And re-learn every day, every minute, every second.

Become a very smart communicator to create the 
 Value of Communication by valuable communication.

It’s that easy!

 

 

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Watch the video as well!

 

 

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ABOUT THE VALUE ART & COM PROJECT:

We value the value of Mainz as a centre for the culture of communication.

 

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

 

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

 

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

 

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2″ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2104, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question: What is the real value of communication?

We have already interviewed around 20 people; almost half of them from business experts of the Rheinland-Pfalz region, most of the with an international background. Finally we talked already to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer.

 

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More Information:

http://wp.me/p2C5zg-iE

http://wp.me/p2C5zg-jW

@ValueCommAG

 

Value Art & Com Project 2014 Andreas Weber.002

ValueCheck! Apple Steve jobs.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

IN HONOR TO THE MAN WHO TURNED THE FORBIDDEN FRUIT INTO A SUCCESSFUL BRAND

Almost everyone in the technology sector says that they admire Steve Jobs. However, when it comes to applying what he led already, many of them fail. —Andreas Weber, Value CEO, Mainz/Germany

 

By Şükran Ceren Salalı, Value Communication Fellow

 

Based on the text with a good analysis from to Rod Bauer from Bauer group, there are several lessons we should take into consideration in order to be more successful in the business world. Especially, those who admire Jobs and think he was the most effective CEO, should rethink about their working strategies regarding these facts:

Lesson #1 — Creating great products requires patience

Lesson #2 — Think big

Lesson #3 — Focus on your strengths

Lesson #4 — Think different

Lesson #5 — Technology by itself is not enough

 

Apparently, many people in Silicon Valley give all their attention on writing code or learning how to run a company, but not on “learning how to learn”. What made Steve Job very successful was the way he gave value on learning culture, music, film, calligraphy, design and architecture. So, we have many things to learn from him, other than remaining as so-called admirers.

 

Our Take: Learn how to use the ValueCheck! to create value — Invented in Mainz/Germany

In regards to Steve Jobs, we are working with many talented artist and innovators, organizing outstanding art&culture events. Value Communication AG created ValueCheck! to enable a strategy that considers human to human aspects as important energizers for successful business strategies.

So, at least, not only direct business relations, but also art and culture experiences are focused by Value Communication AG. Being established in a 2000-year-old city, Mainz, that is surrounded by fascinating specialties of art, history and culture, the ValueCheck! practices what it preaches and emphasizes its practices regarding with the understanding of connecting innovation to profit.

ValueCheck! have already taken those principles into consideration which are highlighted by Steve Jobs such as patience, thinking big, focusing on strengths, thinking different and knowing that technology is solely not enough. ValueCheck! also guides businesses  to take these principles in order to become more successful and keep up with the times of digital transformation and the age of consumer by using ValueCheck Audits and Coachings by analyzing them in a professional, smart and effective way.

 

 

 

ValueCheck Analysis: Communication, Art and Culture.010

© 2014 by Value Communication AG, Mainz/Germany

 

NOTE: ValueCheck! delivers recently the most comprehensive and effective way to update your business management&communication knowledge. Our Focus: Identify relevant topics to be discussed, put them into the right context and be able to create your own opinion and expertise.

 

Why its worth reading this Blog post:

• Summary of the most relevant ValueCheck! Blog post
• Train your Brain on-the-fly
• Get a very useful access to update your knowledge via ValueLinks and ValueTips

 

+++ ValueCheck! — What is the Value of Value Communication AG?

We deliver a unique method and way by answering two main questions:

  1. How to “Connect Innovation to Profit”!
  2. How to unify “Communication, Art and Culture”!
  3. We call it “ValueCheck!” and cover three areas: Analysis, Audits, Coachings.

Startings point is always a written ValueCheck! Blog post to define the Status quo!

ValueCheck Audits orientates businesses to generate profit and to enjoy outcomes of disruptive innovation and communication.

READ MORE: http://valuetrendradar.com/2014/07/06/value-check-what-is-the-value-of-value-communication-ag/

 

+++ ValueCheck! — The Secrets of the Age of Digital Transformation

In other words, human side of business transformation should be taken more into consideration as the age of digital transformation puts consumer in the center. This is why Value Communication keeps focusing on using digital technologies based on H2H and a disruptive approach to understand the relationship between technologies and consumer behavior.

ValueCheck! emphasizes the relationship between H2H aspects and the use of digital technologies while analyzing consumer behavior and the company’s approach.

READ MORE: http://valuetrendradar.com/2014/07/02/valuecheck-the-secrets-of-the-age-of-digital-transformation/

 

+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

What we at Value Communication aim by „ValueCheck!“ is to help business people to become far more successful in their sectors. By answering the questions of „ValueCheck! Audits“, a company can become aware of its abilities and inadequacies in a more detailed way. The important thing is we treat our customers as (best) friends.

Our ValueCheck! method equals to friendly attitude towards our customers and a detailed way to guide them to see their capabilities.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-
rent-a-brain-is-the-perfect-way-to-succeed-in-social-biz/

 

+++ ValueCheck! — Connect Innovation to Profit!

The performance promise: “connect innovation to profit”. Your benefits:

  • ValueCheck! is something like a fitness check-up to be prepared for The Age of the Customer.
  • ValueCheck! delivers orientation how to optimize all dimensions of your internal and external business communication success.
  • ValueCheck! guides you through the digital world to accelerate your profitable growth.

READ MORE: http://valuetrendradar.com/2014/06/11/value-check-connect-innovation-to-profit/

 

+++ ValueCheck! — Train Your Brain!

We proudly present: World’s first Train Your Brain Fitness Check-up to be ready for profitable growth in “The Age of the Customer”!
We are happy and proud to share some thoughts. Based in Johannes Gutenberg‘s hometown, Mainz/Germany, we are dedicated to the rich culture of Art = Innovation = Communication = Human-to-Human!

Value Communication analyses and supports approaches of customers to H2H aspects and then finds the best method to guide them on track of becoming a successful and profit-making companies.

READ MORE: http://valuetrendradar.com/2014/06/19/value-check-train-your-brain/

 

+++ ValueCheck! — Disruptive Task: “Bust the Silos — Convert the VIRTUAL to REALITY”

But nevertheless we live in a digital world. Social Media and all our Social Activities will never be able to create relatedness. It enables connections. That’s it! — Kill stupidity in business driven by executives who still use their analog thinking in a digital world.

Our message according to all activities based on our disruptive Value Task:
Just do it the smart way. Unify Social & Human-to-Human. ValueCheck! has a disruptive approach that combines advisory, publishing and community.

READ MORE: http://valuetrendradar.com/value-communications-manifesto/

 

+++ ValueCheck! — The disruptive “Value Eco-System”

The strategic analysis is done via ValueCheck! and ValueProfile, which supplies the design of a new communication architecture as a result.

ValueCheck! strategizes a new approach to innovative communication techniques for companies in order to guide them to have more benefits from the market.

READ MORE: http://valuetrendradar.com/2012/07/24/the-value-eco-system/

 

+++ ValueCheck! — Philosophy and Principles of Value Communication

The effectiveness of communication and the efficiency of communication processes are developed with innovative tools and methods by Value Communication such as Value Academy and ValueCheck!.

ValueCheck! is one of the important tools and methods in Value Communication’s principles and philosophy. Via ValueCheck, the development of effective communication processes is very easy.

READ MORE: http://valuetrendradar.com/philosophy-and-principles-of-value-communication/

 

+++ ValueCheck! — Disruptive and/or Destructive Innovation?

Disruptive innovation is not a threat as it would be perceived by the university management of Harvard Business School based on last debates about whether entering to the business of online education or not. What makes innovation disruptive is the way it makes a product, a service or an idea remarkable with an unusual approach to renew our consumption patterns and lifestyles.

Since ValueCheck! contains a disruptive strategy, it checks H2H and B2B aspects with an unusual way to renew the company strategies.

READ MORE: http://valuetrendradar.com/2014/07/09/valuecheck-disruptive-andor-destructive-innovation/

 

+++ ValueCheck! — ’Rent a Brain’ is the perfect way to succeed in Social Biz

Very successful business owners, emphasize the effectiveness of having help from a mentor or a colleague in order to accomplish their goals.

ValueCheck! acts as a mentor for companies in order to achieve their goals and change their company strategies into more innovative communication techniques.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-rent-a-brain-is-the-perfect-way-to-succeed-in-social-biz/

 

+++ ValueCheck! — How Social Media leads to Social Business

It is apparent that those B2B service companies require important innovation and transformation in order to satisfy the expectations of their potential customers. Therefore, the importance of „ValueCheck! Audits“are apparent as a solution to check the weaknesses of businesses in Social Selling and Social Businesses. „ValueCheck!“ questions include many related topics so as to strengthen the strategies of companies.

Even many successful companies fail to satisfy customers. ValueCheck Audits provides better perspective to see what is missing on track of keeping good connections with the market and customers.

READ MORE: http://valuetrendradar.com/2014/07/10/valuecheck-how-social-media-leeds-to-social-business/

 

+++ ValueCheck! — HBS: The Professor’s Innovation Dilemma

Our Take: You can’t do value education without disruptive Value Innovation.

I think, in the age of digital transformation, education needs to get some disruptive innovation as well. Maybe, we can call it “digital education”. Digital Education allows many applicants around the world to benefit from online education platforms via several tools such as iPhone, iPad and other portable instruments. Considering all of these, I am pretty surprised that how as one of the top ranked and most successful universities, Harvard Business School, has a dilemma about entering online education.

ValueCheck! follows the latest trends in order to guide companies in the best way so as to adapt itself and its customers to the age of digital transformation.

READ MORE: http://valuetrendradar.com/2014/07/09/valuecheck-the-professors-innovation-dilemma/

 

+++ ValueCheck! — Beyond Design: Technology enables H2H interaction

In the future it is more about Interaction & H2H and less about Designers…

The core meaning of the tweet is design matters, nevertheless; it is not solely enough to become very successful. Besides design, key enablers of PARC include other systems such as intelligent manufacturing, model-based reasoning, integrated planning and control, and printed electronics. Moreover, without effective human-to-human interaction and innovative approaches to satisfy customer, a superior design only leads to empty promises, or let’s say “all fur coat and no knickers”!

ValueCheck! emphasizes human-to-human interaction and innovative approaches that guide companies for a better strategy to adapt in future technologies and the market system.

READ MORE: http://valuetrendradar.com/2014/07/02/beyond-design-technology-enables-h2h-interaction/

 

+++ ValueCheck! — Print in the Digital Age!

In the age of digital transformation, it is a big mistake to limit advertising and marketing based only on printing like we already know it. There are many platforms and social networks to work on in order to advertise a product or a system by drawing attentions. The age of the so called „digital transformation“ needs better rethinking over analogue approaches in order to satisfy consumer needs in a best way.

ValueCheck! also focuses on the importance of social networks and various platforms in order to catch the spirit of the age of digital transformation and distribute it to companies as applicants of ValueCheck! Audits.

READ MORE: http://valuetrendradar.com/2014/07/07/valuecheck-print-in-the-digital-age/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ValueCheck! HBS Harvard Online Education.001

© 2014 by Value Communication AG, Mainz/Germany

 

“What happens if Harvard Business School will get “Off-Line”? — Somebody else will do it!”
—Andreas Weber, Founder ValueAcademy

 

Critical Thoughts by Şükran Ceren Salalı, Value Communication Fellow

 

As I have already mentioned in my previous blog post, people debate a lot about whether disruptive innovation has benefits as much as it is told or not. Not only companies, but also different institutions voice their opinion about these new “disruptive” and “destructive” techniques of innovation. One of the questions raised by these voices is whether Harvard Business School enters the business of online education or not? If yes, how should they do that?

There are many different answers and approaches from university administrators and professors. Even the NYT reported about it. Some of them supported the idea to open online education platforms, while others hesitate to lose benefits and popularity. For instance, as you can follow it from the text, Prof. Porter supports the idea itself to some extent but highlights the importance of keeping the existing strategy of school whereas Prof. Christensen sees already existing online education system not as a “disruptive innovation” but as a “sustaining innovation”.  The reason for that, probably, once they enter the online education sector, they will have more students but then they should decrease costs. In other terms, as one of the best and most prosperous universities, they may lose their profits.

 

Our Take: You can’t do value education without disruptive Value Innovation

I think, in the age of digital transformation, education needs to get some disruptive innovation as well. Maybe, we can call it “digital education”. Digital Education allows many applicants around the world to benefit from online education platforms via several tools such as iPhone, iPad and other portable instruments. Considering all of these, I am pretty surprised that how as one of the top ranked and most successful universities, Harvard Business School, has a dilemma about entering online education.

In my opinion, education must be available for everyone and it should also be in suitable prices. If they value education, they should be open to disruptive innovations as well as many students and applicants.

 

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Beyond Harvard Business School: We “Train your Brain” via ValueAcademy!
And via ValueCheck!

 

 

Value Academy Keyvisual E.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

 

 

 

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