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Value Art & Communication

ValueCheck! — Sommerfest in Mainz bei VRM.001

 

Eindrücke, Erlebnisse und Erinnerungen von Andreas Weber
(die er gerne per Social Media und v. a. auf Facebook teilt!)

 

Prolog

Mainz, die Gutenberg-Stadt, feiert gerne. so auch letzte Woche am 25. Juli 2014 auf einem tollen Sommerfest. Geladen hat die IHK Rheinhessen und die Handwerkskammer, Gastgeber ist die Verlagsgruppe Rhein Main (VRM), Sponsoren sind die Schott AG und andere. Rundum ein gelungenes Fest, mit Live-Musik, tollem Buffet und der gesamten Mainzer Business-Elite.

Soweit alles OK?
Im Prinzip „ja!“.
Dann aber doch „nein!“.

 

Bei einem Sommerfest mit Sponsoren müssen auch Reden gehalten werden. Und klar, das übernimmt zunächst der Gastgeber VRM durch den Sprecher der Geschäftsführung, Hans Georg Schnücker, der punktgenau seit 10 Jahren im Amt ist. Und einen prima Job gemacht hat: Neues Gebäude, gute Marktposition als Regionalzeitungsgruppe (im Vergleich zu anderen Zeitungsunternehmen). Und doch klagt der Chef und oberste Verleger sein Leid mit der „zunehmenden Digitalisierung“, die da auf uns einströme. Er erläutert, wie man darauf aus seiner Sicht erfolgreich agiere, indem man seine Online-Angebote per Websites ausbaue, sogar mit der Gründerszene in Mainz angebandelt habe, um neue technische Möglichkeiten zu nutzen und das Online-Engagement weiter zu optimieren. Das Credo lautete wohl: Wenn Print nicht mehr so läuft, dann stellen wir unsere Inhalte halt online. Wird schon klappen. Irgendwie. VRM-Boss Schnücker sagte wörtlich: „Die Digitalisierung ist die größte gesellschaftliche Revolution, wahrscheinlich wichtiger als Gutenbergs Erfindung des Buchdrucks“.

Und was heisst das? Digitalisierung ist ein technischer Vorgang, keine Gesellschaft-Form oder gar Kulturleistung einer Gesellschaft. US-Amerikaner, allesamt Wirtschaftsführer, wählten Gutenberg zum „Man of the Millennium“. Zum Jahrtausend-Erfinder. Und den werfen wir Mainzer, in seiner Heimatstadt, jetzt über Bord, wegen der (nicht richtig begriffenen) „Digitalisierung“, die eine Revolution auslöst? Uff!

Nichtsdestotrotz: Das alles hörte sich für die Anwesenden plausibel an. Auch dass der Verleger ein wenig verlegen war, weil er scheinbar nicht so ganz durchblickt und abschätzen kann, wie hoch die Digitalisierungs-Welle tatsächlich schwappt, die die Medienlandschaft unter Wasser setzt. Alle Gäste hörten artig zu. Und glaubten dem Redner, was er sagte. Und respektierten, dass wir in einer schwierigen Zeit leben. Des Verlegers Journalisten und Fotografen wuselten umher, um artig „Content“ zu erstellen, der dann, später, in der Zeitung (Print und dann auch online) erscheinen wird. Schließlich sind die Anwesenden ja allesamt wichtige/potenzielle Anzeigen-/Werbe- und Lesekunden.

 

Hoppla: Facebook wird geschmäht! Und Gutenberg über Board geworfen!

Während sich das abspielte, tummelten sich einige der Gäste auf Facebook und Twitter, um zu teilen, was sie erlebten. Zehntausende Mainzer, die nicht zugegen waren, tummelten sich auch „online“: auf Facebook, Twitter, Instagram etc. Sie nutzen alles intensiv, nur nicht die „digitalen Online-Angebote“ der Verlagsgruppe Rhein-Main. Warum auch, steht ja alles anderntags in der gedruckten Zeitung. Klar, alle Journalisten arbeiten für Print und die VRM-Websites.

Jedenfalls blieb die Facebook-Seite der VRM vom schönen Sommerfest während es stattfand unberührt — und damit auch der Normal-Leser aus Mainz und Rheinhessen.

Co-Redner Dr. Peter Hanser-Strecker, selbst Verleger, Träger des Grossen Verdienstkreuzes der Bundesrepublik und Beiratsvorsitzender der VRM, fand auch einen guten Grund, nicht mit den Facebooks, Googles und Co. warm werden zu können. Das seien ja alles Urheberrechtsverletzer. Ganz schlimm. — Und auch ganz paradox. Denn die Ministerpräsidentin Malu Dreyer hatte bei der Ordensverleihung in der Staatskanzlei zu Mainz über Dr. Hanser Strecke gesagt: „Sein Name steht für die ertragreiche Verbindung aus unternehmerischem Pioniergeist, moralischem und sozialem Ethos und kultureller Verantwortung“.

Das wird Präsident Obama auch über Facebook-Gründer Marc Zuckerberg zurecht sagen. Und nun? Wer hat recht? Wiederum:  ein klares „sowohl als auch“. Klar hat der Dr. Peter Hanser-Strecker recht, Urheberrechte sind heilig. Aber er bezieht es ja gar nicht auf uns, sondern auf sich, seinen Verlag, seine Autoren. Und die wollen Geld für die Nutzung ihrer Inhalte. Die Bösen, die zudem noch Gutenberg verehren, die machen Inhalte kostenfrei zugänglich… Pfui!

 

 

Value Key Visual Gutenberg Statue Colored.001

 

Wichtig: Media ist Social!

Und hier schließt sich der Kreis: Der Verleger und die VRM wie auch der genannte VRM-Beiratsvorsitzende sträuben sich gegen die Digitalisierung und ignorieren die Wichtigkeit des „Social“ bei „Media“. Schade, denn Interaktion und Anteilnahme sind in der Social World weit ausgeprägter, als beim Publizieren von Websites und gedruckten Zeitungen, die so gut wie gar nicht auf Interaktion ausgelegt sind. Interaktion ist aber nötig, um Emotionen zu wecken. Alles andere ist Datenvervielfältigung, was nicht besser wird, wenn man statt auf Papier diese auch per Website ausliefert.

Übrigens: Die Verdienste des Gutenbergs liegen weniger im Buchdruck (was auch immer das bedeuten mag; Gutenberg nutzte die Hochdruck-Technik zum drucken von Büchern, hat dieses altbekannte Verfahren aber nicht erfunden), sondern im Setzen und Drucken mit beweglichen Lettern. Im Zeitalter der vielgeschorenen „Digitalisierung” hätte Gutenberg als smarter Mainzer bestimmt das Publizieren mit beweglichen Daten erfunden (das ja heute sogar bei Drucksachen geht). Ob das die VRM dann lizensiert und nutzbar gemacht hätte? Wer weiss. Wer weiss.

Und, wen interessiert das schon mit dem „ollen Gutenberg“, dem ersten weltweit erfolgreichen Start-up-Unternehmer in Mainz? Den hat es doch weggefegt! Hauptsache das Sommerfest war klasse! Und 1.100 Gäste waren gerne dabei. Ja dann, bis zum nächsten mal. Ciao!

 

Epilog

Wenn man die VRM Verlagsgruppe Rhein Main auf Facebook sucht, taucht als erstes eine von Facebook automatisierte Page auf (die sich aus Wikipedia speist). Erst auf den zweiten Blick bemerkt man, das VRM auch selbst eine Page betreibet, allerdings mit sehr wenigen „Besuchern“ (am 29.7.2014, 12:00h  waren es nur 514, und nur 434 „Gefällt mir“ ; waren wohl die eigenen Mitarbeiter, oder?). — Und zum Sommerfest ist immer noch nix von VRM gepostet!

Irgendwie ist mir das als Wahl-Mainzer peinlich.
Es macht mich verlegen, obwohl ich gar nicht Verleger sein will…
Sorry, Mr. Gutenberg! We still love and admire you!

 

 

Value Key Visual Gutenberg Illu Lidia Colored.001

Value Art & Com Project 2014 Nanette Scriba v 2nd.001

 

 

 By Şükran Ceren Salalı and Andreas Weber

 

“What is the real value of communication?”

Nanette Scriba is one of the most amazing and impressive artists in Germany. Born in Mainz/Germany, she is a well known and an admired singer and painter. Her point of view on communication contributes in a perfect way to our collection of statements answering the question: “What is the real value of communication?”.

 

Listen and learn. And enjoy. Watch the Video
(statements in english and german!):

 

 

 

About the Value Art+Com project

WE PROUDLY PRESENT:
THE VALUE ART & COM PROJECT

The value of Mainz as a centre for the culture of communication.

Great statements and interviews collected by Şükran Ceren Salalı, Value Art&Communication Fellow from Istanbul.

About a dozen creatives and “normals” deliver great statements. It’s all about: What is the real value of communication?

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2″ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2004, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question: What is the real value of communication?

We have already interviewed around 30 people; almost half of them from business experts of the Rheinland-Pfalz region, most of the with an international background. Finally we talked already to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer.

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More Information:

http://wp.me/p2C5zg-iE

http://wp.me/p2C5zg-jW

via @ValueCommAG

 

Value Art & Com Project 2014 Nanette Scriba v 2nd.003

Value Art & Com Project 2014 Nanette Scriba v 2nd.005

ValueTalk! — Kunst Direkt 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

ValueLearnings

• Innovation is driven by culture and art

• Communication is driven by culture and art

• Artists life & work is driven by values communication

 

By Şükran Ceren Salalı, Value Art&Communication Fellow

I always enjoy interacting with new people from various countries with different perspectives. After doing my AFS Exchange Program in Belgium and participating in an international peace project in the Netherlands, I said “why not to apply the Erasmus internship program which gives an opportunity to work in different countries for 3 months”. In the beginning, it took me a long time to decide which city to choose, however; while I was doing my research, I have heard many positive comments about the life here in Mainz. After a process of finding a right place for my internship, I am accepted in Value Communication AG, a global research and publishing company gives a high value to art, culture and communication and based in Mainz where I started to work as Value Art + Communication Fellow.

When I arrived in Mainz as a Sociology student and as an Erasmus intern from Istanbul, I got inspired and fascinated by the rich cultural and artistic environment of the city as the hometown of Johannes Gutenberg and the surrounding area as a leading centre of the culture of communication. Based on my inspiration, I decided to experience this city in order to find out the interaction between the rich culture of the city and the real value of communication. Also, I had this great support and useful advices from Andreas Weber, who is an expert on communication and the founder of Value Communication AG. That´s how our Value Art and Com (i.e. Communication) project is brought into action.

As one of my project areas, I visited an exhibition, Kunst Direkt 2014, which took place in Rheingoldhalle, at one of the beautiful spots of Mainz situated near the river, Rhein. In the exhibition, there were 120 talented artists from Rheinland-Pfalz state of Germany. The exhibition was consisted of different rooms in which each artist could present her/his artwork. I found this event as a wonderful opportunity to start my interviews for our Value Art&Com Project. There, I interviewed with 10 artists, some of them were painters while others were sculptors. The most important thing is that, by these interviews, I had the chance to know what artists as talented people think about the real value of communication. I had different approaches by each of their responses which gave our project an artistic touch and various points of view. As a person who is very well interested in art, media and cinema, It was a very special process for me and for our disruptive project.

 

Pls. watch as well our Slideshare presentation which includes all those fantastic videos (Series 1).

ValueCheck! — Yajing's Oma experience.001

 

 

By Yajing Huang, Mainz/Germany

 

Two weeks ago, mid of July 2014, there was loud club music being played in the late night very often around our building. One day morning, I met my neighbor who lives next to my door. I call her „Oma“ [nice german word for grandma], because she always gives me the warm feeling in this foreign country. She is at the age of beginning 70, silver hair and very slim. Compared to the people at her age, she is very active and open minded. We get alone with each other very well after I moved there. I told her these days there is always loud music playing during the midnight.

She told me that is the new neighbor who lives above her, she already asked that neighbor to turn down the volume however it seems not working… Perhaps due to I live  long time enough in Germany, my reaction to her was that we should call the police to stop such behavior. However, she smiled at me slightly and told me that she will do something differently. A week later after that conversation we met on the floor of our building. I asked her, if that neighbor moved out, there was no more loud music playing during the late night. She told me every early morning she turned her radio on with loud tone. That young neighbor might have many short nights to sleep and changed the habit!

All of sudden, I was inspired by her charming way of handle the situation. During our daily private and work life, we get used to the certain way of thinking and conducting but not thinking about the better way to handle it with innovative method. To me, charming strategy of Oma to solve such common issue during the daily life is kind of art. It stopped the stupid behavior of showing no respect to the other neighbors and it achieved the great result. Isn’t it amazing?!

Now, when I recall what I have experienced these days about ‘value check’ project and the media event. There is no doubt to realize how much we can inspire each other by communicating with each other. As Mrs. Malu Dreyer, who I had the pleasure to meet face to face at „Pressefest der Ministerpräsidentin 2014“ mentioned during the ValueTalk! interview, ‘communication has very high value, without it, problems cannot be solved’

Nowadays, the common phenomenon exists in the companies: valuable communication only happens after problems appear. Why not to avoid the problems in advance by communicating at earlier stage? Therefore, in my opinion, ‘value check’ project provides great opportunity for the companies to review their daily communication process and being inspired by checked. Don’t wait, just check it J !

Value Art & Com Project 2014 Andreas Weber.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

Good Question:
What is the Real Value of Communication?

 

This good question is easy to answer:

The Real Value of Communication is creating Value via Communication!

  • But what does it mean?
    Talk to each other!
    Listen to each other.
    Understand each other.
    Like each other.
    Even if you don’t, respect each other.

 

The dilemma:

  • Most of us fail.
    Most of us are not able to listen.
    Most of us are not able and willing to understand!
    We don’t care.
    We just talk. We just act. We just want to… (something, which seams to be good for us.)

 

My advice to access the value of communication:

If you want to create Value, just stop your stupid talk and behaviour. 
 Just listen and learn. Learn how to learn.
Respect the Value of Communication. Respect other Human Beings, the Nature, the Animals. Everything which is different, but valuable.

It’s that easy.

 

Think about it:

  • Learn how to like yourself. (Don’t be selfish.)
    Learn to listen.
    Learn (in the right way) how to use media and technologies.
    Learn to understand the Value of Art, Culture and Communication.
    Learn and practice — And re-learn every day, every minute, every second.

Become a very smart communicator to create the 
 Value of Communication by valuable communication.

It’s that easy!

 

 

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Watch the video as well!

 

 

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ABOUT THE VALUE ART & COM PROJECT:

We value the value of Mainz as a centre for the culture of communication.

 

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

 

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

 

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

 

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2″ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2104, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question: What is the real value of communication?

We have already interviewed around 20 people; almost half of them from business experts of the Rheinland-Pfalz region, most of the with an international background. Finally we talked already to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer.

 

+++++++++++++

More Information:

http://wp.me/p2C5zg-iE

http://wp.me/p2C5zg-jW

@ValueCommAG

 

Value Art & Com Project 2014 Andreas Weber.002

 

ValueLearnings!

  • Smart Communication enables relatedness
  • Smart Communication is seamless and integrated
  • Social Media is not the end, but the start of Smart Communication

 

By Şükran Ceren Salalı, Value Art&Communication Fellow

Almost seven years before now, in 2007, CEO and the brain of Value Communication AG, Andreas Weber, wrote a “smart communication white paper” in order to create a thought-provoking guideline that is named Smart Communication: Reaching Engaging Communication Beyond Ourselves. In fact, since that time, he shared his POV with more than 50k executives around the globe. My take: The white paper not only shows how foreseeing analyst and the expert of communication Andreas Weber is, but also draws readers attention to various important facts about the effectiveness of communication in the Social Media Era.

In the text, in order to show the effectiveness of communication the term smart communication is used. Applications that belong to smart communication are characterized as completely seamless and integrated.

What is still very relevant for today in the age of digital transformation, the growing gap between technology-weak corporations and technology-smart consumers, has already been mentioned by Andreas Weber seven years ago in a time when via Facebook, Twitter & others the communication world changed in an irreversible way. The important thing is, this growing gap causes services to fail and then immediately the dissatisfaction of the customer occurs. On that moment, smart communication techniques should step in so as to abolish the dissatisfaction and to strategize the whole business process.

 

ValueCheck! inflight_smartComm_HybrdSelfv2edit DOPPEL Pubs Logo2006-2014 Kopie.031

 

The secrets of smart communication

The components of communication should take into consideration first in order to understand the real meaning of smart communication. These components are communicators (senders&receivers of messages), message (the content), medium (the particular means of conveying the message), channel (connector of communicators and accommodates to the medium), code (a system of meaning shared by a group), noise (any interference distorting or degrading the meaning of the message), and context (where all communication takes place). Those components built a symbiosis to create the real value of communication.

If you re-think what has changed through Social Media, you will see that beside existence and growth relatedness is a key issue. So its not about connectivity anymore, which is already given. Its about building relations as the foundation of the real value of communication.

Dialogue as the core of a relationship is very crucial to orientate the relatedness. A smart dialogue increases brand image, loyalty and sales. Also, a smart dialogue constitutes a smart relationship that reunites produces and customer which are also named as sender and receiver. In the past, before web 2.0 and Social Media, brand dialogue was a monologue with advertising rather than a smart dialogue. It used to be slow and tedious.

 

 

Our Take:

What smart communication provides us is a win-win effect for both the consumer and the brand. So, if when it comes to defining smart, smart is fun and easy, useful, understandable, personal, simple… Smart is communication… or let´s call it in the way Andreas Weber defines it: Smart communication is a breath of fresh air!

 

 

ValueTip:
Learn more about our Value Art&Com Project by Şükran Ceren Salalı

 

 

ValueCheck! inflight_smartComm_HybrdSelfv2edit DOPPEL Pubs Logo2006-2014 Kopie.038

 

 

Value Art & Com Project 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

VALUE ART & COM PROJECT:

The value of Mainz as a centre for the culture of communication

 

Who we are:

As a global research & publishing company Value Communication AG was founded in 2007 by its CEO Andreas Weber based in Mainz/Germany, the hometown of Johannes Gutenberg.

 

The Aim of Our Project:

Our Value Art & Com ( i.e. Communication) project came up as an idea after Sükran Ceren Salali who came to Mainz from Istanbul as an Erasmus intern in Value Communication AG, inspired by the rich cultural and artistic environment of the city of Mainz and decided to experience it in order to find out the interaction between the rich culture of the city of Johannes Gutenberg and the real value of communication. The project includes photographs and movies taken with a different perspective in various points of Mainz, interviews with people from different countries and professions who live in Mainz and also ValueCheck! surveys as a valuable resource to experience the effectiveness of communication.

 

Why You Should Participate:

In the age of digital transformation, the importance of communication reached its high levels and also transformed into various platforms and tools. In order to become more successful in the market, businesses should adapt their strategies based on this new face of communication process. Moreover, the satisfaction of customers become more and more as the center of business process. For this reason, Value Communication AG guides companies on track of achieving the effectiveness of communication and acquiring right strategies so as to satisfy their customers and having more profits.

After participating our project and as an option applying our ValueCheck! approach, companies have the chance to see on which areas they have deficiencies and how they can strengthen their business processes via having the support of Germany´s leading business communication analyst and innovation expert, Andreas Weber.

 

Value Art & Com Project 2014.002

@ 2014 by Value Communication AG, Mainz/Germany

 Watch our ValueTalk! Video on YouTube as well!

 

The Interview Project:

Ten years ago from now, Andreas Weber and Guido Ludes prepared the book „Mainz — Stadtlandschaften 2“ including various artworks of Ludes, texts related with Mainz and short comments by people from different professions from the owner of a bakery to the minister-president of Mainz. — BTW: It happened exactly in the same year, 2004, when Marc Zuckerberg founded Facebook!

Even though it was a great resource and a stylish book, so many things are changed in Mainz last 10 years, as is with many other phases of life. Therefore, we think that it would be very useful to repeat a similar project with new candidates and a new content.

The interview project includes a question:

 

What is the real value of communication?

We have already interviewed around 20 experts; almost half of them are business executives from Rheinland-Pfalz region, with different business backgrounds, some of them international students, and finally we talked in Mainz to the governor of Rheinland-Pfalz region, Ministerpräsidentin Malu Dreyer, Staatssekretär Walter Schumacher and SWR Journalist Sabine Hampel at Pressefest Ministerpräsidentin 2014, July 22nd., 2014.

 

 

 

Please watch the great ValueTalk! videos on YouTube as well!

 

ValueCheck! — Pressefest Malu Dreyer 22072014.001 ValueCheck! — Pressefest Malu Dreyer 22072014.002 ValueCheck! — Pressefest Malu Dreyer 22072014.003 ValueCheck! — Pressefest Malu Dreyer 22072014.004

 

 

 

Further information:

Value Art & Com Project 2014.003 

 

 

ValueCheck! Apple Steve jobs.001

© 2014 by Value Communication AG, Mainz/Germany

 

 

IN HONOR TO THE MAN WHO TURNED THE FORBIDDEN FRUIT INTO A SUCCESSFUL BRAND

Almost everyone in the technology sector says that they admire Steve Jobs. However, when it comes to applying what he led already, many of them fail. —Andreas Weber, Value CEO, Mainz/Germany

 

By Şükran Ceren Salalı, Value Communication Fellow

 

Based on the text with a good analysis from to Rod Bauer from Bauer group, there are several lessons we should take into consideration in order to be more successful in the business world. Especially, those who admire Jobs and think he was the most effective CEO, should rethink about their working strategies regarding these facts:

Lesson #1 — Creating great products requires patience

Lesson #2 — Think big

Lesson #3 — Focus on your strengths

Lesson #4 — Think different

Lesson #5 — Technology by itself is not enough

 

Apparently, many people in Silicon Valley give all their attention on writing code or learning how to run a company, but not on “learning how to learn”. What made Steve Job very successful was the way he gave value on learning culture, music, film, calligraphy, design and architecture. So, we have many things to learn from him, other than remaining as so-called admirers.

 

Our Take: Learn how to use the ValueCheck! to create value — Invented in Mainz/Germany

In regards to Steve Jobs, we are working with many talented artist and innovators, organizing outstanding art&culture events. Value Communication AG created ValueCheck! to enable a strategy that considers human to human aspects as important energizers for successful business strategies.

So, at least, not only direct business relations, but also art and culture experiences are focused by Value Communication AG. Being established in a 2000-year-old city, Mainz, that is surrounded by fascinating specialties of art, history and culture, the ValueCheck! practices what it preaches and emphasizes its practices regarding with the understanding of connecting innovation to profit.

ValueCheck! have already taken those principles into consideration which are highlighted by Steve Jobs such as patience, thinking big, focusing on strengths, thinking different and knowing that technology is solely not enough. ValueCheck! also guides businesses  to take these principles in order to become more successful and keep up with the times of digital transformation and the age of consumer by using ValueCheck Audits and Coachings by analyzing them in a professional, smart and effective way.

 

 

 

ValueCheck! Best Biz Advice ever 2014.001

© 2014 by Value Communication AG, Mainz/Germany

 

Being an entrepreneur doesn’t mean you have to go it alone. Most successful business owners will tell you they could not have accomplished their goals without help–from a mentor, colleague, even mom and dad. – Matt Villano

 

By Şükran Ceren Salalı, Value Communication Fellow

 

Matt Villano created a great and precise blog post under the name of The Best Business Advice You’ll Ever Get and highlighted several comments from various business people. In The Age of Customer, I think, the point Villano wants to draw attention is the importance of Human-to-Human aspects in having healthy business relations and being successful.

Each professional stated the importance of teamwork and advice on track of being a successful business people. For instance, Sheila Johnson, founder and CEO, Salamander Hotels & Resorts, stated that working with a great team is noteworthy. Likewise, most of them, very successful business owners, emphasize the effectiveness of having help from a mentor or a colleague in order to accomplish their goals.

 

Our Take: Analyze & Re-Think what you have to do to do it best!

What we at Value Communication aim by „ValueCheck!“ is to help business people to become far more successful in their sectors. By answering the questions of „ValueCheck! Audits“, a company can become aware of its abilities and inadequacies in a more detailed way. The important thing is we treat our customers as (best) friends. We provide a smart and fast check-up to our customers by answering two questions: How to “Connect Innovation to Profit” and How to unify “Communication, Art and Culture” by covering three areas such as Analysis, Audits, Coachings.

Check it out!

 

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You want to get in touch for further insights? — Just send us an email!

a.weber(at)value-communication.com

Or contact us via Facebook!

@ValueCommAG

 

Value Check Offer mit Logo.004

© 2014 by Value Communication AG, Mainz/Germany

 

Value Task.001

© 2014 by Value Communication AG, Mainz/Germany

ValueCheck Analysis: Communication, Art and Culture.005

© 2014 by Value Communication AG, Mainz/Germany

 

By Andreas Weber
//Founder and CEO of Value Communication AG, Mainz/Germany

 

We work beyond the McKinsey’s, Agency Groups and Technology suppliers around the globe.

We treat our customers as friends — smart, intimate, personal and very effective!

We deliver a unique method and way by answering two main questions:

1. How to “Connect Innovation to Profit”!
2. How to unify “Communication, Art and Culture”!

We call it “ValueCheck!” and cover three areas:
Analysis, Audits, Coachings.

Startings point is always a written ValueCheck! Blog post to define the Status quo!

 

Our Background

We follow the three key questions by the french painter Paul Gauguin:

Where do we come from?
Understanding and awareness of cultural developments and communication trends.

What are we?
Lateral thinkers invested in values to increase personal success.

Where are we going?
Towards a situation filled with creativity, innovation and networking – one ready for dynamic and permanent change.

 

Our Skills and Talents

Art & Communication & Culture, Smart Communications, Interactive Marketing, Business Modell Transformation, Go-to-market Scenarios, Teaching, Coaching, Advisory, Consulting, Publishing, Social Media, Marketing Communications.

 

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About ValueCheck!

 

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